In the latest episode of our leading B2B marketing professionals’ series, we interview Hannah Ingram, Marketing Manager at Ignys, an electronic and software development company. Hannah talks about how she built her career as a 360 marketer and the need to be quick to adapt and learn when marketing for a start-up business. She also discusses how marketers can build business credibility and increase prospect confidence in a business. Hannah also shares some valuable insights into how Ignys prioritise the channels they use for campaigns, and advice to new marketeers starting their careers.