In this episode you'll learn about Michael Gerber's concept of a Primary Aim, and why it's so important for you to know what your Primary Aim is. Russ Hanush will teach you a little trick he developed for teasing your Primary Aim out called the Primary Aim Story. You'll also find that a copy of Michael Gerber's E-Myth is the perfect companion to this episode.

Link to E-Myth picture/purchase: The E-Myth, by Michael Gerber

Link to Primary Aim story: My Primary Aim story