Establishing your positioning and messaging as a brand is a key part of marketing, and as a CMO you're responsible for the development and establishment of this essential aspect of a brand. That's why Yoni is taking us through the steps he's taken at Uptime.

Key talking points include:

• Why messaging and positioning are important to a brand.
• The importance of customers in establishing your positioning.
• Establishing a consensus with key stakeholders to successfully roll out new positioning and messaging.