Today, Evan is joined by Arjun Shukla, CEO of Megaphone USA whose fascinating journey has seen him oversee dozens and dozens of Black Friday and Cyber Monday campaigns and glean a truckload of invaluable insights as a result.

As we approach the most crucial time of the year, knowing where to focus our attention and how to maximise the hype is paramount to success. With that in mind, today’s discussion tackles themes like:

• Turning one-off customers into returning purchasers —
• Umbrella key dos and dont’s of BF/CM —
• Boosting Average Order Value (AOV) —
• Focusing on offer design and the sales message —
• Overcoming creative fatigue —
• Standing out from the crowd —
• The power of a thank-you note —
• The future of social media —
• Current marketing trends —

Software mentioned:

Bitclout, Unicorn Ads, Ads Library, Telegram

Jun’s favorite book:

Lessons of History by Ariel Durant and Will Durant)

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We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you!We'd love to chat with you! You can also message Arjunand Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphonefor a free strategy session.