In this episode of Take-Away with Sam Oches, Sam talks with Destinee Rollins, vice president of marketing at Twin Peaks, and Brad Jacobus, chief marketing officer at Jim ’N Nicks BBQ. Destinee and Brad joined Sam as part of a session at the Black Box Intelligence Best Practices Conference discussing the customer experience and how to improve it leveraging data.

In this conversation, you’ll find out why:

• Despite all the bells and whistles, people are still key to the restaurant experience
• You should keep things simple and reduce all the noise around your teams
• You need to be intimately familiar with the conversation that’s happening about your brand
• There is a direct correlation between happy customers and traffic through your doors
• Loyalty programs aren’t the end-all, be-all for data
• You can build customer loyalty without a formal program
• In off-premises channels, order accuracy cures a lot of sins

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.