In this episode of Take-Away with Sam Oches, Sam talks with David Rawnsley, president and CFO at Southern California-based smoothie, juice and bowl brand Robeks. David has the unique perspective of being both an executive and a franchisee at Robeks, and shares how that position has provided an opportunity to advance the brand with both sides of the franchise equation in lock step.

In this conversation, you’ll find out why: 

• Decisions made at the corporate level have effects on franchisees that are not always easy to see
• Franchisees’ perception of their corporate team is often reality — for better or worse
• Leading by influence rather than by command and control is generally more effective
• The digital revolution allows for incremental sales that improve your unit economics
• The increase in AUVs is leading to the real estate squeeze

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.