In this episode of Take-Away with Sam Oches, Sam talks with Josh Halpern, CEO of Big Chicken, the fast-casual chicken chain founded by basketball legend Shaquille O’Neal. He talks about how integral O’Neal is to the Big Chicken business, how the company is diversifying its growth model through nontraditional locations and how they’re being very intentional with the business model to avoid excess spending.

In this conversation — recorded live at COEX in Austin, Texas — you’ll find out why: 

• A high-profile person is a great way to get your brand attention, but your food has to seal the deal
• A celebrity can open a lot of doors for growth — especially if they’re very involved
• Franchisees aren’t just an extension of your brand; they’re also your customer
• Acting with purpose can protect you from waste
• Communication is key to staying ahead of whatever comes next with supply chain

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.