In this episode of Take-Away with Sam Oches, Sam talks with Chris Smith, owner and CEO of Zunzi’s. The Georgia-based sandwich concept features global flavors and launched a new bar-centric business model, Zunzibar, that creates a unique experience for the fast-casual industry. Zunzi’s is now franchising across the Southeast, and Chris, a former Five Guys franchisee, discusses how the cross-section of both convenience and experience —plus an emphasis on hospitality — are key to making the business a success.

In this conversation, you’ll find out why: 

• You should go all in on the aspects of your business where there’s brand equity
• You can win the marketplace if you elicit a feeling from your customers
• Bar service can be a win even for fast casuals
• The restaurant business sucks, and any way you can fix it creates value for your stakeholders
• You can’t pay someone enough to be in the restaurant business; you have to give them something more
• A simple, streamlined menu will allow you to focus on your experience

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.