In this episode of Take-Away with Sam Oches, Sam talks with Marc Torres, CEO of the Colorado-based, marijuana-themed sandwich concept Cheba Hut. Marc joins the podcast to talk about how Cheba Hut embraces that theme without putting anyone off, how its labor requirements are even more stringent than most restaurants, and why it’s so important for companies to let franchisees think outside the box. 

In this conversation, you’ll find out why: 

• If you paddle way out ahead of a trend wave, you can ride it to big things
• You don’t have to hit your customers over the head with your theme
• Franchise brands can lean into corporate growth to maintain momentum
• Let your franchisees color outside the lines a bit
• Your employees are as much a part of your vibe as your product, décor and branding
• The interaction with your guest is more important than the transaction

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.