When your marketing has been 90% digital for the last six or seven years, you’ll test just about anything.

The key to achieving a state of continual optimization is fostering the spirit of testing and introducing new ideas. True, not every idea will be groundbreaking, but this process provides an opportunity to inspire innovation and creative problem-solving.

In this episode, we interview John Becker, CMO at Investor’s Business Daily (IBD), about his marketing initiatives, influencers, and a willingness to test and experiment.

Join us as we discuss:

• The need to move super fast in digital marketing
• Why John will test anything, even crazy things
• The success of their influencer program, three years in
• IBD’s newest digital initiative, Moneyworks

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