My guest today is Aoife O Dwyer, Founder of MSL Consultant, and we discuss how to leverage KOL relationships to achieve strategic objectives.
In this episode:
- What made Aoife decide to become an MSL Consultant and what she likes best about her role
- Aoife’s advice to MSLs who want to demonstrate their value to their company
- Most important things for people to remember in KOL identifications and stakeholder mapping
- Tips on getting a KOL meeting
- How can an MSL deliver value in a KOL meeting
- How can an MSL plan for a KOL meeting
- How has COVID affected an MSL’s ability to provide value and what advice Aoife can give to MSLs in handling this crisis
- What skills are now mandatory for MSLs during and after the COVID crisis to provide value to their KOLs and to their organization
- How Aoife expects Pharma to change practices as a result of Covid-19
- Advice to MSLs to help aid in their success