We are back with the Networking Rebel herself Caroline Andrew-Johnstone, or as she’s known to Tracy, the Mad Duchess. Caroline joins Dawn and Tracy today on Real Women to talk all about how networking is different for men and women, how we as women can stand out in this space and perfect your elevator pitch to turn into a networking diva.

KEY TAKEAWAYS

• Caroline was told by a marketing guru “you are so naughty. You are the most unconventional, non-conventional coach, so we need to call you the rebel”. So the networking rebel was born and she unconventionally gave 23 sessions away for free and that really helped her show people that she had the skills to help businesspeople.
• Caroline says she doesn’t give networking advice, she gives confidence to networkers. Confidence is the most important skill you need when giving your elevator pitch.
• 20% of networking is turning up. It’s as simple as that, get in front of people and at least be in the room. The most important part of networking, that extra 80% is the bit most people forget to do. Follow up flawlessly, without being annoying.
• If you want people to find out how you make them feel, how you can help them, the very best, easiest and most cost effective is networking. You're not just promoting your business, you’re promoting you as an individual, as a networker, it's you as an individual that's in front of people.
• Networking is 50% social, 50% business. If you meet someone and have nothing in common with them, then there’s little chance of doing business with them. If you can get into a room networking with them, then you have the time to find common ground.

BEST MOMENTS

‘It's time for you to get off your arse and do what you're bloody good at. You need to start coaching people’

‘80% of your business can come from networking’

‘It's not about what you do, it's about the itch that you scratch and how you can help people’

‘You are in business. Behave like a business woman’

EPISODE RESOURCES

Networking Rebel

Facebook: Networking Rebel | Pontefract

Dawn's Facebook Link: https://www.facebook.com/dawn.willock.98

Link for MAGB www.magb.com

Tracy on Facebook

Follow Tracy on Instagram

Tracy's LinkedIn

Witchproperty.com

ABOUT THE HOSTS

Dawn and Tracy are real women who are fed up with all the “noise” out there in the real world. Life isn’t simply rainbows and unicorns, it's broken relationships, hard work, hot sweats and never ending laundry baskets. But life as a real woman is also about being honest, having good gossip and speaking our truths. Whether it’s peeling yourself into your spandex for a night out, or running a business meeting barefoot because the heel has fallen off your stilettos, there is always something to laugh about in life.

Dawn is mid 50’s mid menopause straight talking business maverick. Four kids, three grandchildren, two businesses, one husband and a self proclaimed “hottie”.

Tracy is a mid 50’s awesome mum, business and property mentor. Proud of her raw, honest nature, “bonkers” sense of humour and good old fashioned northern humility.

PODCAST DESCRIPTION

The business of being a real woman juggling life, love and work for many of us is pure sweat, grit & hustle. This podcast is for those of you who are tired of the “noise” and just want real down to earth gossip with no filters or fluff. Dawn and Tracy bring heart felt humour, raw honesty, spandex, stilettos and intelligent conversion on being a real woman in today's world.

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