Up, the neo-bank very recently acquired by Bendigo and Adelaide Bank, has been named One to Watch in Interbrand’s 2021 Breakthrough Brands report.

In this episode, Up’s Head of Product Anson Parker speaks about building a brand off the back of customer feedback, the importance of financial literacy and empowerment, and why “people want to wear a t-shirt with our logo on it”.

This episode was recorded and produced on the lands of the Guringai and Gadigal people. We pay our respects to Elders past, present, and emerging.

Editing and mixing for was done by Andy Stewart, with production support from Declan Clow. Editorial guidance and research comes from Brittney Rigby. This Talking Breakthrough mini-series is hosted by Nathan Birch, CEO of Interbrand Australia and New Zealand.

You can download Interbrand’s 2021 Breakthrough Brands report from interbrand.com.

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