Go-To, the iconic skincare brand created by Zoë Foster-Blake, has been named a Breakthrough Brand in Interbrand’s 2021 Breakthrough Brands report.

In this episode, Go-To's Chief Marketing Officer Leonie Faddy chats about creating a culture of kindness, why the team’s sights are set on becoming a household name, and achieving further success on the global stage. We spoke with Leonie just before Go-To sold a controlling stake to BWX for $89 million, so she also hints at that partnership.

This episode was recorded and produced on the lands of the Guringai and Gadigal people. We pay our respects to Elders past, present, and emerging.

Editing and mixing for was done by Andy Stewart, with production support from Declan Clow. Editorial guidance and research comes from Brittney Rigby. This Talking Breakthrough mini-series is hosted by Nathan Birch, CEO of Interbrand Australia and New Zealand.

You can download Interbrand’s 2021 Breakthrough Brands report from interbrand.com.

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