This week's episode of "Ask an Ecom Expert" is with the passionate Elsie & Dominika, Founders of BYBI. You might recognize their name, as a number of A-list celebrities have recently revealed BYBI is the secret to their glowing red carpet looks. The carbon-negative brand has such a fascinating story and is a wonderful example of "be the change you want to see in the world".

BYBI is a natural, certified vegan & cruelty-free skincare brand from London, UK. We are skincare experts committed to bringing you really great beauty products that actually work, using only ingredients that we know will directly benefit the skin. We believe in transparency because everyone deserves to know what’s in their beauty products, and innovation, because natural doesn’t have to mean basic.

Sections 🎬

0:00 Welcome to EE

2:25 Blog to Business

6:25 The Power of the Journey

8:40 Female Founders

9:51 Brand Evolution

12:48 Learning from Failure

13:05 Brand Values

16:00 Consumers Demand Great Products

17:46 Carbon Negative Brand

23:33 Resellers Strategy

25:57 To sell or not to sell on Amazon

28:04 Transparency with Consumers

28:37 Word of Mouth Marketing

31:13 Shout about your Brand

32:17 Favourite Ecommerce Brands

33:57 Unusual Ecommerce Brands

Guest Details

BYBI Beauty - https://bybi.com/

Elsie - https://www.linkedin.com/in/elsie-rutterford-b1226321/

Dominika - https://www.linkedin.com/in/dominika-minarovic-5b1b2611/

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah