In this Episode we have the discuss data consultancy and how it works. Nicola's gives her experience with data and Brad tells us why it is useful. We also talk about the what an executive dashboard is used for and we dive into what data analytics actually are. We chat about how data consultants work with start up businesses and the different roles in data consultancy. We dive into machine learning and what that looks like and Brad gives us an overview of the softwares that he is using in his business today. We then speak about the challenges that face data consultancy and Brad gives advice to businesses and individuals who are not currently using analytics.