Digital Marketing Hotseat Podcast

Episode 014

What’s the biggest mistake entrepreneurs make with digital marketing

Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about some of the biggest mistakes that new entrepreneurs make with their digital marketing strategies. Listen in to

Listen in to

Meet Janet Fish

Janet is a business coach who helps entrepreneurs get out of their own way with her ten-step process. She’s the author of “Quit Your Dayjob: 10 Steps to Finding Financial Freedom” and runs the “Breakthrough Your Profit Ceiling” podcast, where she and three other entrepreneurs discuss starting or growing a business, making money, and investing.

What Mistakes Do Entrepreneurs Make in Digital Marketing?

Digital Marketing is broad, with opportunities anywhere from email marketing to social media platforms, which means there are a lot of platforms where you can gain customers, or push them away.

Lynn advises listeners not to mix personal life and business on social media. She also notes issues she’s seen with inconsistent branding across social media, where a customer is unable to tell it’s the same company across platforms. Having a website is key, Lynn says, as even a three-page website with good copy will make your brand more available to potential leads.

Do’s and Don'ts in Digital Marketing

Mark encourages listeners to know their audience, as it will help them understand how to properly tailor their digital marketing strategy. Answering questions about your ideal customer--your target audience--will lay the foundation for your digital marketing and your brand as a whole. He also says to focus on direct response marketing, where the goal of every message sent out is to generate a response of some kind.

Lynn and Mark also warn of being too generic. Oftentimes, new entrepreneurs will try to appeal to everyone, when in reality, efforts should be focused on appealing to your target audience. Who are the people you are best going to serve with your business? Rather than casting a wide net and spending more money to get less sales, specialize your marketing for the right people.

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

GUEST LINK HERE

Find Janet’s business and podcast on her website

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube

Quotes:

• Mark: “Once you get a clear picture of the people that you’re trying to reach, it’s going to help you understand where to go to find them.”
• Lynn: “A lot of new business owners feel like they have to appeal to everyone, and that’s actually not what you want to do… You want to appeal to the people who you are going to serve the best.”