Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports.

Without a modern measurement solution, you will miss essential insights that can impact your business. Now is the time to make Google Analytics 4 your cross-platform Analytics solution before the deadline and you lose historical data.

In this digital masterclass our experts will discuss:

• What is Google Analytics 4 and why is it important?

• Just how different is it to Universal Analytics?

• With all these differences, what impact is this going to have on our data?

• Are there any actions we should be taking now?

• What is the biggest things to be looking out for as marketers within GA4?