The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales.

In this digital masterclass, our PR experts outline the five steps to make your corporate communications stick in your target decision-makers' minds. They’ll discuss:

• Identifying the topics that really matter to your audience

• Understanding your audience - how to establish target personas

• Generating insights - sourcing and crunching the right data

• Be different - how to create unique messaging

• Executing targeted and impactful amplification