Black Friday 2021 looks set to dominate the online retail calendar, with digital continuing to play a critical role in your customers’ shopping journeys. Businesses must start preparing and be ready to compete with more customers choosing to start their Christmas shopping earlier.

In this digital masterclass, our paid search specialists discuss:

• Starting early and grabbing the attention of your customers from competitors

• Being visible right across the customer journey from discovery to purchase

• Preparing for change with short-term shifts in consumer demand