unbranded: Recent Episodes
Blessing Abeng
personal voice letters for creators who value authenticity over acceptance and are curious about branding, growth, and life. It's one valuable minute where I share something (a tip, how-to, hack, information, lists, tool, story, etc) that can help you grow in life, brand and business.
60th Episode! WOW!
I am so grateful that you have been on this journey with me through 60 episodes! 60 whole minutes of listening. Thank you.
My final word for you this season is simple - TAKE ACTION.
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In one minute, I share one key secret to help you thrive in partnerships. If you listen closely you might also extract a few more gems.
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Strategy is a great and wise approach used by kings and queens to conquer new lands. You may not be fighting a physical war, but you are fighting for your employer's or audience’s attention or money. In one minute learn key questions you can ask yourself as you try to strategies.
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In one minute, I share three tips to strengthen your track record as an individual or business. They are tried and tested. They work.
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In one minute I share why track records are important. People often rely on track records to make informed decisions about their expectations of you and whether or not they should trust you. Have you built a track record deserving of trust? Find out.
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A one minute lesson from Game of Thrones on the value and importance of a track record. Daenerys in Season 1 and 2 was naive but right after her meeting in Qarth, she evolved and built a track record. Yes I know Daenerys and Khaleesi are the same people but embracing herself as Khaleesi (not as a wife, but as the Unburnt). Her growth! The countless ways she built her track record... be that version, not the meek, sweet person who depends on prophecies but someone who has shown PROOF! She became Daenerys of the House Targaryen, the First of Her Name, The Unburnt, Queen of the Andals, the Rhoynar and the First Men, Queen of Meereen, Khaleesi of the Great Grass Sea, Protector of the Realm, Lady Regent of the Seven Kingdoms, Breaker of Chains and Mother of Dragons.
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On two previous episodes, I shared that I got the Best Self Edison deck, a card deck that empowers you to think on your feet and generate great ideas that help you think bigger, achieve more and transform Your life for success. Today, I'll be answering one last question from the deck and it is - "What stories from your childhood would you tell your children?". This is my thought in one minute.
Ps: The story was more dramatic than I explained. My hand was almost amputated but hey... somehow, I got lucky! Thanks to a family nurse and eventually, great medical care.
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In one minute I share two of many occasions when you can consider rebranding. You should also consider rebranding when your brand is outdated and lacks uniqueness.
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Rebranding is a serious choice and it is important to note that there is a difference between rebranding and evolution. In this episode we talk about rebranding, evolution and how to spot the difference, all in one minute.
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As I shared in Episode 48, I got the Best Self Edison deck, a card deck that empowers you to think on your feet and generate great ideas that help you think bigger, achieve more and transform Your life for success. Today's question was - "What helpful things did you learn from your parents?" These are my thoughts in one minute.
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What if today was your last day on earth? Would you be contented with how much contribution you have made in the world? Will you leave empty? Will "risks" really feel as risky or would it be worth it? Will you let fear stop you? Let's deep dive into these thoughts for one minute and put risks in perspective.
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In one minute, I share an experience that taught me about communicating in hard times. It might help you too.
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I Recently got the Best Self Edison deck, a card deck that empowers you to think on your feet and generate great ideas that help you think bigger, achieve more and transform Your life for success. One of the question was - "What things would you love to teach your children?" These are my thoughts in one minute.
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Sometimes your consumers are not always customers. Just like in Football or Television. The fans are the consumers and the advertisers are the customers. But to attract the attention of the customers in this case, you must keep the consumers happy. Learn how to create for consumers and keep them happy in a way that attracts your customers in one minute.
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Let's explore the source of your happiness in one minute.
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In one minute, I share which I favour between continuity and change, and how I maintain a balance but in your opinion, when is it okay to continue and when is it okay to change? Send me your thoughts via voice messages https://anchor.fm/blessingabeng/message
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Learn how to tell better stories as a creator, in one minute.
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A great story goes ahead of you and gives publicity to your name and track record. Don’t just do great work; ensure people tell stories about your great work. There’s a reason why at the beginning of the series, season 1, episode 1, the Wights slew everyone except one man of the night’s watch. The Wights spared him to spread the story of what he had just witnessed. At many points in the series, you could see how reports and tales led to actions, alliances, and results. In one minute, I share the importance and power of stories.
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It is possible to feel stuck when creating content. It can feel like you are experiencing draught of ideas but it's possible to get out of it. In this episode I share in one minute how you can deal with content rut.
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A one minute guide on how to create and get content for social media posts.
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It's not enough to do good work, it is extremely essential to be findable (discoverable, searchable). When your target audience search for a solution to their pain point, do you pop up? You're more likely to get opportunities, and "luck" when you are findable and at the top of your target audience's mind.
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"How do I create when I am feeling too sad or too low to create?" This is a question I have received in different ways from you amazing listeners, so in this episode, I answer that question in one minute. I hope it helps make your journey easier.
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There is power in contributing ideas and maybe if you saw sharing (knowledge, content, etc.) as a channel to contribute to making the world a better place as opposed to a channel for "thought leadership" just maybe... it'll be easier to share. It would probably be less about being "first" and more about making the world better. Listen to this episode to find out more.
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These tips have helped me stay productive, so I decided to share them with you
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The fact that you failed doesn't make you a failure. You need to listen to this. It's the best one minute you'll spend today.
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I have learned how to approach innovation in so many diverse ways, but this is one of the easiest ways and you can learn it in one minute.
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Learn how to negotiate in one minute.
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Did you know that there is a mindset for negotiation? Well, now you do and you can learn all about it in one minute.
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How do you know if your niche is inactive? This podcast will answer you. You can listen to the full podcast here.
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This concept can set you on the right path to value proposition discovery. Read more here
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Feeling confused about how to find your Niche, this podcast will answer you in one minute. Dot Lung, the mother of social dragons, shares a quick tip on how to find your Niche. Listen to the full podcast here
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Multitasking simply implies rapidly switching between tasks. While it sounds like a superhero-move, it may not be the most ideal way to stay productive. Listen to this, to evaluate your idea of multitasking. If you are interested in learning about my 5-tab strategy, read this.
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Need a guide to help you navigate the world of social media? Dot Lung, the mother of social dragons, took 8 years to perfect one for you. The Dragon’s Formula is a social media strategy consisting of 6 elements that create the perfect social firestorm to explode your visibility on social media and create irresistible content. You can learn all about it in one minute and expand your knowledge here.
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A short riff on why you are enough. Just listen for 60 seconds and tell yourself "you are enough"
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Value has gradually evolved into a buzzword and this has resulted in a fear of not living up to the definition of value. This episode will tell you what value is, and trust me, it is not that serious
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This advice from Danny Allen-Page is totally worth gold! Listen now.
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It's so easy to get caught up in a routine that we lose our zest for new experiences, new knowledge, and one day, after 10 years, we wake up and we are obsolete. Avoid that. Listen to this podcast.
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I spoke to Danny Allen-Page and he shared a quick tip on how he stays on track with his goals. I just had to share it with you.
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Should I work for free? This episode will answer that and it might not be the answer you think. The title might be a little misleading wink
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This episode will teach you growth in one minute. Thanks to Danny Allen-Page.
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No is a complete sentence. But as short as this sentence is, a lot of people find it difficult to wield this sentence. This one minute podcast will help you learn how to just say "no".
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This is a question that I think has multiple answers
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Watch the full interview here.
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Evolve from B2B and B2C to H2H
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Key ways to deal with rejection.
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One thing you can do right now to make change happen.
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I recently interviewed Seth Godin and he shared this important nugget on starting
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How can you convert the forms of capital you have in your arsenal to your advantage?
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I was reading a book by Seth Godin - Poke the Box and I was like - Gosh! Seth’s book is giving me all kinds of answers to all your questions and fears, I just had to share with you.
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Still scared?
You should listen to this.
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Hey, are you scared of something? listen to this
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Now that you know your target person, how do you speak to them? This podcast will answer you.
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Why do you need to know your target audience? Why do you even need a target audience? Listen to this and it'll answer your question in one minute.
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A big part of building your brand, getting the job of your dreams, meeting new people, pitching yourself or your business to customers, employers or investors is confidence! It is a big decider of trust. You need it, I need it, we all need it. It is extra important to ensure that your confidence is not reliant on just external factors but internal (& mental) factors. Learn how to build your confidence in a minute.
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There's only one way to truly learn a skill and this podcast shares that single path with you.
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I recorded this one for myself, but I hope you find it helpful too. I learned a big lesson, that when I actually put enough effort, I can easily be consistent. Guess how I learned this lesson? By Brushing my Teeth
Consistency may not be as hard as we have painted it to be. We have been consistent at brushing daily, bathing, eating, sleeping and so much more. This indicates that we have the capacity, we just need to work on the will and not give up. We just need to show up!
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I curated some of my favorite books on Marketing to help you navigate your marketing journey, if it is a puzzle you are trying to figure out. On the very top of that list is:
Seth Godin's This is Marketing
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What if you had the cure for COVID19, would you let the world know? Being an introvert, not being ready, not being perfect are all excuses focused on ourselves. When we think about the other people involved, the people who stand to lose something because of our fear, it becomes clearer that you need to start. Imagine if Beyonce, Mark Zuckerberg, Steve Jobs, Obama, etc. never started. Start Now!
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I started this podcast super pumped about sharing 1 minute nuggets and I began to freak out... what if you lose context? What if you don't get all the info you need? Will it be informative enough? So much... Then I recalibrated my thinking - what disservice would I be doing you if I do not continue? I'll keep going till you tell me to stop!
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In this episode, I share the value of customer loyalty and the most important secret for building customer loyalty. If you ever have questions, send a dm to @ms_einsteinette or contact me.
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With Love,
Blessing Abeng
About this podcast
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All you need to know about this podcast. If you ever have questions, send a dm to @ms_einsteinette or contact me.
Join my community to get more, beyond the byte-sized value I'm offering here.
New Episodes every Tuesday & Friday.
With Love,
Blessing Abeng
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