In this episode, I speak with Sarah Moon, the founder & strategist at Sarah Moon & Co, a boutique website design and business strategy studio based in beautiful Portland in Oregon. We talk a lot about how marketing and pricing your services go hand in hand, because ultimately how your packages are structured and packaged impact your revenue and marketing plan. We talk about:
The biggest stressors when it comes to pricing
Different types of pricing models
The core differences between intensives and retainers
The challenge with only billing hourly
Resources mentioned in this episode:
Create Your First Productized Service
Read: The Pumpkin Plan by Mike Michalowicz
Connect with Sarah here:
www.sarahmoon.net
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com