Earlier this year, Greater Vancouver REALTORS® recruited Ash Anil to a newly-developed, senior leadership role – the Chief Membership Officer (CMO).

With his years of experience in customer experience, Ash is looking to identify the tools and technology, systems, and process improvements necessary to provide exceptional customer service to our members.

In our latest Critical Path, we sit down with Ash to discuss his role, and how it will transform the member experience at GVR.