There is a universe of marketing choices for the business owner today. Gone are the days when you could do just Print, Radio, TV or billboard advertising. The internet changed all that. In fact, theInternet has forced conventional analog media, once considered the foundational platforms for advertising, to adapt and join the internet or die. Today the internet is the space that marketers need to make their advertising work. But the choices are many, and the landscape is filled with tricks, scams and large advertising players who are constantly changing the game. So as a business owner, who do you trust, how do you make the right choices and most importantly, how do you know if you’re getting a good return for your marketing dollar? Well, this episode of Working the Web to Win will delve deep into Marketing In Cyberspace to help business owners make sense of the Working the Web Universe.

If you would like to read the accompanying article, visit our blog at: http://workingthewebtowin.blogspot.com/2017/02/the-guide-to-working-web-universe.html