In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie.
During the conversation, they discussed:
How blending digital and physical experiences can enhance a marketing campaign's impact.
The criteria brands need to consider when selecting partnerships for cross-promotions.
How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.