Awin Talks: Affiliate Marketing Insights: Recent Episodes
Awin
The global edition of the Awin Talks podcast provides an overview of the latest global trends influencing affiliate marketing. Hosted by Awin’s Content Analyst Rob Davinson alongside Craig Foster (Data Analyst) and Kevin Edwards (Global Client Strategy Director), this monthly podcast features interviews with a wide variety of prominent figures from across the world of affiliate marketing as well as discussion on all the latest industry trends and developments.
How does it feel to abandon all you’ve ever known to start something new?In this episode of Lessons from Losing, Hannah Wharrier, Co-Founder of Affilifest, explores all the trials and tribulations of going it alone in pursuit of something bigger.
Hannah’s brave decision to step away from a director position at one of the UK’s biggest event companies to build Affilifest from the ground up made for a perfect conversion. Along the way, from Snoop Dogg contracting COVID to failed international expansions, her lessons have shaped an incredible career and growth mindset.
Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.
If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.
#GetAWinWithAwin
How do you know when it's worth standing your ground, even when everyone else disagrees?
In this episode of Lessons from Losing, Chikay Lo, founder of Lo Digital, shares the setbacks, sleepless nights and defining moments that shaped her journey from launching a one-person consultancy to building one of the affiliate industry's most respected boutique agencies.
From losing clients overnight and questioning whether the business would survive, to learning when to say no, trust her instincts and challenge long-held assumptions about affiliate marketing, Chikay reflects on the resilience, conviction and tenacity required to build a business on her own terms.
Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.
If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.
#GetAWinWithAwin
How do you turn the financial pressures of parenthood into a successful business?
In this episode of Lessons from Losing, sisters Olivia and Tanyka Davson, co-founders of Cubbi, share the personal experiences, setbacks and defining moments that inspired them to launch a platform helping new and expecting parents save money.
From the financial realities of maternity leave to successfully pitching the business on BBC's Dragon's Den, Olivia and Tanyka reflect on the challenges of building a startup while raising a young family, the resilience required to keep going, and why hearing "no" hundreds of times was simply part of the journey.
Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.
If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.
#GetAWinWithAwin
What does it really take to build a successful business?
In the first episode of Lessons from Losing, George Sullivan, Founder & CEO of The Sole Supplier, shares the setbacks, difficult decisions and defining moments that shaped his journey from a passion project into the UK's leading sneaker and streetwear platforms.
George reflects on the challenges of scaling a business, the mistakes that taught him the most, and why sometimes losing is exactly what prepares you to win.
Lessons from Losing is a new interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.
If you enjoyed this episode, subscribe to Awin's YouTube channel for new episodes, founder stories and expert insights from across the world of digital marketing.
GetAWinWithAwin
In celebration of the new Awin Power 100, our index of the 100 most innovative partners on our platform, we caught up with some of the class of 2026 at ThinkTank Americas. Visit awin.com/power-100 for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Discover an affiliate marketing technology partnership boosting ecommerce performance with Upsellit and eAccountable insights. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
SEO guru Lily Ray joins eMarketer’s Max Willens to discuss the current implications of AI and LLMs for affiliate marketers. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Learn how Awin protects influencer and creator contributions with Soft Click, allowing you to reward partners up and down the funnel. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Premium sportswear brand Under Armour join us for a special live podcast interview to reveal how they fuse influencer and affiliate marketing together. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Unlock the power of affiliate app tracking with Awin. Learn how to drive app growth and improve conversions in our latest episode. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Furniture comparison platform ufurnish.com and affiliate data solution wecantrack join us in the studio to explore how better data and attribution can unlock stronger publisher performance. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Rob and Rach are back in the studio to cover Day 2 of ThinkTank Americas 2026. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Discover how Awin’s Commission by Assist helps brands reward content partners for their true impact across the funnel and drive long-term performance. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Rob and Rach go over their highlights from Day 1's keynote speakers. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Welcome to the first episode of our ThinkTank 2026 coverage! Rob and Lisa preview this year's special speakers and sessions, then look back on last year's ThinkTank Global in sunny Portugal. Visit awin.com/podcasts for additional details.
Click here to listen to last year's ThinkTank Rewind episodes featuring interviews with all our guest speakers:
- Scott Galloway & Lily Ray: https://open.spotify.com/episode/4twRh895NJh0X8daItCFmK
- Dr. Karen Nelson-Field & Rory Sutherland: https://open.spotify.com/episode/6eufnR0HPWV2FOzOGeuTG0
- Awin CEO Adam Ross and CCO David Lloyd: https://open.spotify.com/episode/60nrv1ySyq1hVcCDB0zcGf
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Awin-Win Marketing Podcast is in Chicago for ThinkTank Americas 2026! Tune in for your daily dose of affiliate marketing insights, straight from the conference floor. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Learn how mobile attribution is transforming Wowcher's sales strategy with Button's expertise in tracking affiliate app performance. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
With the majority of marketers struggling to demonstrate ROI from influencer marketing, we spotlight an instant solution on the Awin platform. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Subscription-based recipe box service SimplyCook and eCommerce solutions provider THG Ingenuity talk about their winning brand partnership. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
In this episode of Awin’s new podcast series, The Performance Marketer’s Toolkit, we explore the ease of commissioning your partners to drive sales of specific products through our Commission Flexibility tool. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
APMA and Revving unpack the challenges of affiliate payments, exploring how smarter financing and industry standards can improve partner performance. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
In the first episode of Awin's new series, see how activating strategic tech partners via the Awin MasterTag can improve your customer experience and drive more conversions. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Tune in this Thursday for the first episode of season 3. Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Experts from eMarketer and performance marketing agency Xpose360 share their affiliate marketing forecasts for the year ahead. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
Guests from eMarketer and the Affiliate and Partner Marketing Association discuss the trends shaping the affiliate industry in 2026. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇
- Website: https://awin.link/arolxk
- Spotify: https://awin.link/jb3np6
- Apple: https://awin.link/7q37co
- Pocket Casts: https://awin.link/3sw3yu
See how The Bottle Club partnered with agency RevWise to revive a stagnant affiliate program through strategy, platform upgrades and optimisation. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Tune in to hear how the ethical haircare brand deployed Envolve's Virtual Shopping Assistant to boost its customer experiences on-site. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
We close out with Awin CEO Adam Ross and CCO David Lloyd on the past, present and future of affiliate marketing. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Dr. Karen Nelson-Field and Rory Sutherland unpack how attention, emotion and behavior shape better strategy. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Scott Galloway and Lily Ray joined us post-keynote to break down what AI means for marketing, media and beyond. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Tune in for a glimpse behind the scenes of how a major UK beauty retailer uses influencer partnerships to support its marketing goals. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Uncover how this men’s suitwear brand, its agency partner, and the editorial site teamed up to strategically use long-form content to engage a niche audience. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Listen in for Sam and Rob's top takeaways from Day 2 as ThinkTank 2025 draws to a close. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Tune in to hear how the first day went and highlights from some of our conversations on the ground. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Sam and Rob preview the conference and highlight some special things to look out for during the event. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Awin-Win Marketing Podcast is in Portugal for ThinkTank 2025! Tune in for our special mini-series. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Learn how the OPM agency used this tech partner's tracking solution to audit client setups and ensure effective measurement of all affiliate activity. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Discover how the brand revitalised its partnership with this rewards platform through targeted marketing strategies that drove deeper customer engagement. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk
* Spotify: https://awin.link/jb3np6
* Apple: https://awin.link/7q37co
* Pocket Casts: https://awin.link/3sw3yu
Where are the growth opportunities for affiliate marketers in 2025? What will be the biggest hurdles? Our experts share their predictions for the months ahead. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
What’s set to shake up the affiliate and partner marketing industry in 2025? Our selection of experts drop in their own predictions for the year.
Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Break down the right balance between earned and paid media with these public relations experts. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Discover how Wild's 'gift with purchase' strategy boosted sales and revenue in our latest podcast episode. Tune in for insights from industry experts. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
In this special live episode, discover how these industry leaders are successfully collaborating with some of the world's largest sports celebrities. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Hear how AI-powered tech partner Increasingly is growing average basket values for online pet supplier VioVet. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Explore how this leading home decor retailer is using the influencer management platform to get C-Suite buy in. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk
* Spotify: https://awin.link/jb3np6
* Apple: https://awin.link/7q37co
* Pocket Casts: https://awin.link/3sw3yu
Learn how affiliate tech partner SaleCycle has helped Vodafone and VOXI reduce basket abandonment rates via their intelligent remarketing campaigns. Visit awin.com/podcasts for more information.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Dive deep into the unique value affiliate agency StackCommerce's provides to global media company Penske Media in its efforts to monetize content online. Visit awin.com/podcasts for additional details.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Learn how emergency services discount provider Blue Light Card has become a core revenue driver for global tech brand SharkNinja's affiliate program in the UK. Visit awin.com/podcasts for more info.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
Awin is excited to announce its new podcast, Awin-Win Marketing Podcast, offering you an inside view on the most innovative affiliate partnerships.
Ways to listen to Awin-Win Marketing Podcast 👇* Website: https://awin.link/arolxk * Spotify: https://awin.link/jb3np6 * Apple: https://awin.link/7q37co * Pocket Casts: https://awin.link/3sw3yu
The very last episode of Awin Talks is here! We’re bringing the Awin podcast to a close as we look to revamp the format and return in 2024 with a brand new one that will bring you the very best examples of affiliate partnerships in action. Stay tuned for more info on that in the new year. In the meantime, we welcome some familiar guests onto the last episode to discuss how 2023 fared for the affiliate industry, and what 2024 has in store for affiliate marketers everywhere. Kevin Edwards, Founder of the Affiliate and Partner Marketing Association trade body in the UK, Helen Southgate, Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, COO at tech partner intent.ly all drop in to share their views.
On this month’s episode of Awin Talks we find out how Black Friday and the wider Cyber shopping period performed across the globe. Joining us are Awin’s Alfie Staples, Senior Global Insights Manager, and Piper Donnelly, Account Director for Awin US. They provide analysis on all the latest affiliate trends that Awin has been tracking and explain what it suggests about the current state of online commerce.
Creator Jen White and attorney Gary Kibel join the podcast to discuss the Federal Trade Commission's updated advertising disclosure guidelines, and what this means for brands and publishers across the affiliate industry.
Awin CEO Adam Ross and Chief Product & Tech Officer Gisele Mast join the podcast to explain why and how Awin is revamping its platform and service to better meet the needs of its customers.
Ian Sims, founder of the affiliate compliance solution Rightlander, discusses the state of compliance in the industry today.
Respected tech analyst Benedict Evans joins the podcast to discuss how the internet is reshaping businesses today.
Hear from Scott Brinker, VP Platform Ecosystem at Hubspot, how digital marketers should incorporate martech into their everyday digital strategies without fear.
Founder Ryan Kliszat talks about the development of ‘gift with purchase’ partnership technology, BrandSwap, and its benefits for Awin retailers.
We speak to the founder of Affiliate.ai, Rob Berrisford, to explore how AI may disrupt and change the affiliate industry.
Natasha Phillips, Global Head of Affiliate & Partnerships at The Body Shop, joins the podcast this month. She tells us more about the ethical cosmetics retailer and its approach to affiliate marketing across a variety of regions, as well as how the business aligns its distinct brand identity to more performance marketing goals.
On this month's podcast, Awin's Influencer Partnerships Lead, Carissa Flinders, is joined by CreatorIQ's Mike Balducci. They discuss the current state of influencer marketing and the reasons why it's increasingly merging with the wider performance marketing space as well as the implications for the affiliate industry.
We speak to two of the most experienced figures in the affiliate marketing industry about the biggest trends for affiliate and partner marketing in 2023. Helen Southgate Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, CCO at the tech partner intent.ly join Rob and Kevin to share their thoughts on how the industry may evolve this year.
What are brand partnerships and how can they bring new value to your affiliate programme? We speak to experts at Boohoo, Tyviso and Propello to find out more.
Matt Wood from Hello Partner talks about his company’s recent rebrand, and Pete James from RevLifter tells us about their new ecommerce solution RevWallet.
David Lloyd speaks to eMarketer’s Patty Solstis about the state of the industry today. And we hear from Martech Record’s Michael McNerney about the US market.
Tricia Meyer from the Performance Marketing Association joins the podcast to share insights from the recent US industry report. And Joe Sanfilippo tells us about the USPA award-winning content campaign his agency coordinated for Tomahawk Shades.
We talk to sustainable shopping extension Beagle Button about the rising demand for guidance around retailers' eco credentials. And Webloyalty also join the podcast to discuss their unique incentive model and why it's of such value to consumers and brands in today's economic climate.
Steve Brown from tracking consultancy Moonpull drops into the podcast to tell us about their new strategic partnership with Awin. And Katy Hughes from intent.ly chats to Rob about the new one-click activation process which helps brands access their tech faster than ever before.
We sit down with two popular publishers to find out more about their businesses and how they use partnerships to grow.
On the new episode of Awin Talks we got a chance to speak to the founder of Gener8, an innovative new web browser that is helping individual users take control of their personal data and be rewarded for sharing it.
We preview the upcoming Awin Report 2022 and introduce one of our featured Power 100 partners, the hugely influential US product review site, Wirecutter.
On this week's episode, Rob interviews Simon Vogt, Co-Founder and CSO at &Charge, a shopping platform with a unique new spin on the conventional loyalty model that rewards electric vehicle drivers.
On this week's episode we speak to LTK about creators, influencer marketing, and where it all fits in the world of performance advertising.
A brand new year calls for a brand new set of predictions for the industry. We hear from experts across the business about what they think is on the horizon.
In the latest episode of the podcast we look back at performance over the Cyber Weekend and crunch time of numbers to understand how it went for the affiliate industry.
November's peak shopping period has begun, so we're talking about the early results from China's Singles' Day and looking ahead to Black Friday towards the end of the month.
On the latest episode of the podcast we’re joined by BT’s Digital Affiliate Manager, Jimena Vergara-Lincoqueo, as she tells us about their recent strategic shift.
Awin's tracking guru, Stephen Short, joins us to talk about how the landscape is evolving and the implications for affiliate marketing.
This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.
We speak to online retailer Very and find out why implementing app tracking has unlocked completely new revenue streams for their business.
On the latest episode of Awin Talks we find out what the latest partner trends are on our global platform.
Our latest in-depth interview sees us learn how the travel-focused performance agency SYYCO responded to the industry’s dramatic downturn in fortunes following the pandemic.
This week on the podcast we discuss the increased prominence that affiliate marketing seems to have for media and magazine publishers.
In a special in-depth interview, Rob speaks to Samsung about how Awin has helped them nimbly access the cutting-edge technical solutions offered by UpSellit.
We speak to the award-winning marketer, Forbes contributing writer, and AffiliateInsider founder, Lee-Ann Johnstone, about the current state of the affiliate industry and its prospects for the future.
In this month’s episode Kevin is joined by Joelle and Jess who discuss the recent voucher code report from Uniqodo and research from Brandwatch that uncovers consumer retail trends for 2021. There’s also time to cover the IAB’s affiliate marketing study and some of the top level findings. Guest interview this month is Alister Lee from restaurant benefits card company tastecard, who discusses with Awin’s James Bentley how the business pivoted to a publisher model during the extended lockdowns. Finally that theme of pivoting through partnerships is explored by the team as they explore one of the key themes of this year’s Awin Report.
Join Awin Talks co-hosts Rob and Kevin on this month’s episode to hear more about what the brand new edition of the forthcoming Awin Report 2021 will include. The Awin Report is our annual look at the state of the global performance and partner marketing industry and, given the last 12 months, the new publication has a lot of ground to cover.
As the end of 2020 nears, the Awin Talks team discuss their highlights from the year, and we hear from a selection of affiliate industry figures about their hopes and fears for the channel in 2021.
Kevin, Rob and Joelle discuss the main takeaways from another record-breaking Cyber Weekend, and Button’s Michael Jaconi joins us to talk US digital trends
Commission Factory CEO Zane McIntyre discusses Awin’s acquisition of the leading Australian affiliate network and APAC trends to look out for in 2021.
We speak to online ad regulation expert Rupa Shah to find out what affiliates need to know about online disclosure.
We speak to Sian Gabbidon about launching her own fashion brand and using Awin Access to support its online growth.
On this month’s podcast episode we interview key figures at the trade body ISBA about their recent research on the programmatic sector, and we also find out more about how affiliate marketing works Down Under.
Our latest episode of Awin Talks features interviews with the CEOs from two of the leading technology solutions in the affiliate industry, Increasingly and Uniqodo.
The global lockdown has had a profound influence upon how people are shopping, accelerating the adoption of ecommerce, and introducing huge swathes of new users to online consumer options. At Awin we’ve been tracking some substantial changes across specific sectors and verticals in the last month and Craig interviews our Client Partner Team to find out more about these on this month’s episode. Joelle Hillman and Alex Parmar-Yee join him to reveal some of the top trends and what they tell us about changing consumer habits. Kevin then speaks to Awin’s Global Operations Director, Peter Jack, to quiz him on Awin’s newAccess initiative. Access was launched initially in the UK at the start of the year as a means of providing smaller businesses and entrepreneurs with a low-cost, low hurdle means of starting an affiliate programme. In the wake of the pandemic and recognising that small businesses were particularly exposed during the lockdown, Awin made the decision to scrap set-up fees for the service and make it even easier for businesses to embrace affiliate marketing. With the facility soon being rolled out into our DACH and Benelux markets too, this has the potential to provide invaluable support to smaller businesses across Europe at a time of great difficulty. Finally, Rob spoke to Chloe Hall, usually RevLifter’s Marketing Manager, but currently throwing her efforts into the new initiative Furloughed Foodies London. The organisation’s aim is to provide a means of furloughed workers in the UK supporting hospital workers with homecooked food during a time when many of them don’t have the time or energy to feed themselves properly. It’s a great initiative and one that is helping fuel key workers in their fight against the coronavirus. In addition to all that Rob, Kevin and Craig discussed the implications of Amazon’s latest changesto its own affiliate programme and also highlighted some of the great insights and content that currently features on the Awin coronavirus hub. A link to the record of Amazon’s changes to its affiliate commissions, as mentioned on the podcast, is available here: https://geniuslink.com/blog/amazon-com-affiliate-commission-rates-a-historical-guide/
With the onset of Covid-19 already causing huge disruption to the high street retail sector and underlining the need for businesses to embrace digital technology, this month’s interview with Miya Knights came at an opportune time. Miya’s role as Head of Industry Insight at Eagle Eye Solutions, a technology platform that helps brands engage customers across multiple channels – both online and offline, meant she was able to offer some incisive insights on the convergence of these two experiences. It’s a theme that Miya discussed at length in her featured article in this year’s Awin Report and she was able to elaborate on many of the points she made in that editorial during our conversation, as well as speculating about the potential implications that the coronavirus might have on the brick & mortar retail world. Our guest co-host, Luisa Richardson from our UK New Business team, then spoke to Chris Johnson, Operations Director at Smarter Click, to discuss his extensive experiences working in the affiliate industry and what the technology solution’s brand new Smarter Codes product can offer its brand partners. In addition to all that, Kevin, Rob and Luisa discuss the impact that coronavirus has already had on some of the consumer trends that Awin’s platform has been tracking in recent weeks. And, in conjunction with a recent Awin Thoughts piece published by the team, they also discuss the importance of trust and transparency in the affiliate world at a time when an overabundance of information has led the World Health Organization to label the phenomenon an ‘infodemic’ and something that has made battling the coronavirus that much more difficult.
On the February episode of Awin Talks we speak to Ricki Jones, Chief Commercial Officer at referral marketing solution Soreto, an Awin affiliate.
The first episode of 2020 is live now and we get things started in the new decade with a couple of in-depth discussions with three leading industry figures. First up, Rob Davinson, Awin's Content Analyst, discusses the state of the travel sector in the affiliate channel with Colin Carter, Director of the travel site Weather2Travel, and also Maria Chatterton-White of the tours and activities specialist, Viator. We get the respective views of a publisher and an advertiser working in the travel sector on some of the challenges they face in today’s climate, and what particular nuances of the travel sector can play out in the affiliate industry. Kevin Edwards, Awin's Strategy Director, then speaks to Kate Knight, attending in her capacity as a representative of the newly-formed Publisher Board in the UK. The Publisher Board is a new working group of affiliates representing a variety of different websites in the UK that have come together to advocate for improving standards in the channel and building partnerships. Kate discusses the Board’s recently released Best Practice Guidelines for Advertisers, their aims as a working body and how they hope to achieve progress on some of the long-standing issues that affiliates have faced operating in the digital industry. This month’s episode also looks forward to the imminent release of the brand new Awin Report 2020 at Affiliate Summit West. You can find out more about Awin’s presence at the annual industry conference in Las Vegas and the various talks we’ll be giving here. If you can’t make it, then you’ll be able to view a digital interactive copy of the Awin Report on January 29th on the Market Insights section of the website.
This month Rob speaks to Jamie White, Sales Director at the publisher company Student Beans. Jamie discussed the Student Beans proposition, how affiliate marketing is integral to their business, and what they’ve learnt about their younger, Gen Z audience from working with them so extensively. Jamie also discussed his recent foray into public speaking and how that went at the recent PI LIVE conference in London.
Kevin and Rob discuss the recent performance Awin witnessed over the course of Black Friday and the wider Cyber Week, and Kevin hears from a selection of colleagues about their highlights from the last 12 months.
Rob then puts Kevin and Craig’s industry knowledge to the test with the annual Christmas podcast quiz, with Craig keen to defend his crown...
This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them.
Therefore we invited James Maley, Head of Business Development at RevLifter, on to the podcast to discuss how their personalisation technology is helping retailers to deliver the right deals at the right time to consumers during peak.
Awin’s Product Marketing Manager, Ed Chaput, also drops in to give us some product updates and reveals a podcast exclusive on one of the new technology partners being made available soon within the Awin MasterTag.
Finally, Kevin, Craig and Rob discuss the recent IPMA awards, PI LIVE 2019, the new UK Publisher Board initiative, and the implications of an affiliate advertising disclosure ruling from the Advertising Standards Authority.
Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market.
From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode.
And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views on its likely prospects for the future. OPMs like Greg’s play an instrumental role in the US affiliate market and Greg discusses why that’s the case and what he’s learnt from his extensive time working in the industry.
Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience. Also this month we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketing offer Generation Z and ‘Affiliate Marketing; The good, the Bad and the Ugly Account Management Practices’ and why she’d love to share her thoughts with the wider PILive community in October. For the first time people will be asked to vote from a shortlist of nine sessions, with the winner taking to the stage in 2019. You can vote for one of Kate’s two shortlisted sessions here. Lastly we cover off a couple of topics in the news, the release of the US’s groundbreaking affiliate marketing study and how Ofcom changes in how consumers can switch their sim-only deals had a significant impact on telecoms affiliate programmes.
This month we’re chatting to founder of Manchester agency R.O.EYE, Mark Kuhilow about the new partnership between his company and Awin, offering brands a more nuanced view about the value affiliates bring in the purchase path. Mark explains how the idea for developing their attribution software, SingleView, came about and the methodology used in determining how affiliates complement other digital channels. He also shares how brands have used it to focus their attention on those affiliates driving more incremental value. Read more about the partnership here. Awin has used the market leading business intelligence tool Tableau for a number of years and Craig chats to Kevin about the company’s recent annual conference and the main topics that were discussed at the event. Craig also discuss how Awin is investing in business intelligence and how it’s being used to optimise affiliate campaigns and expedite additional insights as well as uncover the impact of more macro topics such as Safari’s ITP updates. Finally we touch on the recent GDPR and Facebook ruling from Germany that could be instrumental in defining the data controller/processor relationship.
This month the podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK. Every year, Awin hosts its own industry events where its partners can come together to meet, network and learn more about the current trends within the affiliate industry. It’s a hugely valuable opportunity for businesses of every shape and size and both events had packed agendas, filled with content from a host of speakers. In Chicago Rob appeared on stage to interview a trio of contributors to this year’s Awin Report to hear more about their thoughts on the state of digital marketing and the affiliate channel. Tijs van Santen, CRO at Button, discussed the evolution of mobile and the profound influence that is having upon ecommerce right now. Kim Westwood, MD of Shopping Links, explained how influencer marketing is becoming increasingly professionalised and how it has been adopted by the affiliate channel to great effect. And Gary Kibel, attorney and partner of Davis & Gilbert LLP, provided an informative and illuminating summary of what the California Consumer Privacy Act consists of and how it differs to Europe’s GDPR. We then hear an excerpt from the UK conference in London where the Awin board and its UK Country Manager, Ian Charlesworth, are quizzed by Lisa Hammond, Awin’s Marketing Director, about the state of affiliate marketing and Awin’s position within it.
This month, Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the performance channel’s Industry Rising Star award. Clem sheds some light on the gruelling process involved in being assessed for the award and describes some of the experiences she had as the network’s Media Partnerships Manager that helped swing the vote her way. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry initiative Turn the Talk. Turn the Talk is focused on empowering people and improving the diversity of voices from across the performance industry. Sophie has been instrumental in promoting the initiative and she explains why it’s such an important subject, what they’ve achieved so far, and the initiative’s plans for the future. Finally, Craig hosts another round of Publisher Picks, asking Clem to highlight two new publishers on the network for listeners to make a note of.
This month, Rob and Craig co-host the Awin Talks podcast with Carina Toledo, Awin’s Influencer Partnerships Manager and find out more about the state of influencer marketing in the affiliate channel. Carina also participates in our very first Publisher Picks segment, highlighting two publishers on the network to make a note of, and how brands can collaborate with them.
Dawn Quigg, Awin’s UK Client Services Director then takes on interviewing duties for us this month and has the pleasure of speaking to Rachel Said, Head of Affiliates at Genie Goals, a UK performance marketing agency. Rachel has worked within the industry for many years, building up a wealth of experience in advertiser, network and now agency roles. Dawn asks Rachel about what she’s learnt from those varying perspectives, how the affiliate industry has changed during the time she’s worked in it and what she envisages it looking like in the future.
Awin’s annual global guide to the state of the affiliate industry, The Awin Report, is back with a new edition for 2019. In this month’s episode of Awin Talks Rob, Kevin and Craig discuss the themes of the 2019 publication and also interview a selection of this year’s contributors.
Rob speaks to Sean Mahon, Affiliate Team Leader at the agency Equator, about his guest article in the report which focuses on the role of affiliates within the wider digital mix.
Kevin interviews Vicky Bruce, Head of Affiliates at The Telegraph, and Simon Bird, co-founder at RevLifter, a new ecommerce technology partner. Their discussion features some frank and illuminating views on the state of the channel and what its prospects are for the future.
Finally, Rob chats to Chris Johnson, Client Services Director at Groupon, and hears more about his featured article in the report which highlights the importance of storytelling in affiliate campaigns.
You can download a digital interactive copy of The Awin Report 2019 for free here. And, if you’d like to contact us about future subjects to focus on in the Awin Talks podcast please email Kevin, Craig and Rob here.
In the brand new episode of Awin Talks, Rob, Kevin and Craig discuss Awin’s recently published predictions whitepaper for 2019 and what the future might entail for the affiliate industry. Kevin then goes on to discuss the nature of industry collaboration amongst competing companies with two prominent figures from the UK; Acceleration Partners’ MD for EMEA, Helen Southgate, and Optimise’s COO, Nathan Salter. Together they debate why cross-industry collaboration is important, how it can help raise universal standards and what these initiatives might look like in practice.
As yet another jam-packed year draws to a close, the Awin talks Podcast series returns. The team discuss their highlights from the industry in 2018. They also review how the peak Black Friday period went from Awin’s perspective and speculate as to what 2019 might bring for the affiliate channel.
Rob Davinson Awin’s Content Analyst will also host a special end-of-year festive contest, pitting Craig Foster, Data Analyst and Kevin Edwards, Global Client Strategy Director against each other to find out who will be the inaugural winner of the Awin Talks Christmas Quiz.
It’s Q4, the peak trading period for many online retailers and affiliates and so we decided to record a special edition of the podcast looking ahead to some of the biggest seasonal shopping dates. Singles’ Day, Black Friday and Australia’s Click Frenzy all take place during November and therefore it seemed a good opportunity to interview some experts on each of these retail events. Rob speaks to Rick Parada at the US-Chinese online shopping site RebatesMe about Singles’ Day, Kevin interviews Grant Arnott from the website Click Frenzy in Australia, and Craig chats with Andy Mulcahy at IMRG about the evolution of Black Friday.
In episode four of Awin Talks Kevin interviews US digital media attorney Gary Kibel to find out more about data privacy laws there and how they may affect online businesses. The team also discuss the case of the Italian man recently jailed for selling fraudulent reviews on TripAdvisor, as well as the news that some Amazon employees have been bribed to delete negative product reviews. And Craig quizzes Rob and Kev on their knowledge of current worldwide ad spend figures that have been recently published by eMarketer.
This month Rob interviews UK affiliate industry veteran Matt Wood. Matt’s played a pivotal role in the development of the UK affiliate scene thanks to prominent roles on both a publisher and agency side. More recently he’s founded the industry news website PerformanceIN as well as encouraging peers to meet and learn from each other through various conferences and award ceremonies that have become hugely important calendar events. Matt shares his thoughts on the current state of affiliate marketing and where he thinks its heading next. Rob and Kev also discuss the latest insights to be learnt from the impact of GDPR’s launch and how Snapchat are making significant inroads into Facebook’s domination of younger audiences and the importance of advertising disclosure for influencers when working with brands.
In this month's episode of Awin Talks, Rob interviews a panel of Awin colleagues with extensive experience of global markets and discusses some of the local nuances you need to be mindful of when launching an affiliate programme abroad. Ed Chaput, Awin's new Global Product Marketing Manager also pops in to provide more detail on the launch of Awin's voucher attribution tool and the potential impact of Apple's Intelligent Tracking Prevention update to Safari. And Craig and Kevin join Rob for a chat about all the latest industry news.
The debut episode of the global edition of the Awin Talks podcast features an interview with Awin’s Chief Operating Officer, Adam Ross, in which he shares how he originally became involved in the affiliate industry, what role networks can play in developing the channel and what the future holds for Awin as a global network. Rob, Craig and Kevin also discuss the new Awin GDPR whitepaper, the recently-launched new version of the Awin Report for 2018 and a host of other news and subjects that have caught the eye in the affiliate and digital world.