Marketing the Movement: Recent Episodes
Daniel Bradshaw
This podcast explores marketing topics through the lens of credit unions. Together, we'll learn from people inside and outside the movement. A mix of solo shows and interviews, this podcast will become your favorite, most-entertaining source of credit union marketing inspiration. It even has a money-back guarantee!
Learning doesn't end once you're done with school. Ariel Bilskey (Director of Blended Learning at the Credit Union National Association) explains all the ways credit union marketers can expand their minds - inside and outside the classroom.
RESOURCES MENTIONED
cuna.org/marketing
The Six Disciplines of Agile Marketing by Jim Ewel
abilskey@cuna.coop
https://www.linkedin.com/in/arielb/
We already believe credit unions are a force for good, but there's a lot to learn. Cameron Madill explains Certified B Corporations and how credit union marketers can focus on impact as a way to differentiate.
RESOURCES MENTIONED
PixelSpoke
PixelSpoke Impact Report
Peninsula Credit Union
Clearwater Credit Union
Point West Credit Union
Trailhead Credit Union
Strum
The Remarkable Credit Union Podcast
TOMS Shoes
Patagonia
Fully
I didn't edit this episode - at all. That's cause it's about what happens when we (as credit union marketers) make mistakes and how to move forward from them.
Head over to marketingthemovement.com for other content and we'd love to have you in the LinkedIn Group for conversation and support.
Credit unions can learn a lot from birds that eat fire (sort of) and bananas that play baseball. It's all about the mindset.
All the resources mentioned in this episode can be found at marketingthemovement.com/episode15
Questions are powerful. And nobody knows this better than Andrea Parrish. She's been consistently asking them for pretty much her entire life. Listen to learn about the importance of the questions we ask (and don't ask) and how it can impact our credit union marketing.
All the resources mentioned in this episode can be found at marketingthemovement.com/episode14
Lessons all credit unions can learn from Rudolph.
Resources mentioned in this episode are at marketingthemovement.com/episode13
I dive into some of the reasons we need to do better in how we communicate. By cutting through the industry jargon and remembering we're speaking with regular people (not other bankers), we can connect on a different level than other banks.
Resources mentioned in this episode are at marketingthemovement.com/episode12
Even if you can't stand politics, you understand the importance of having a seat at the table. Emily Leite shares ways to engage your credit union members in fighting for the movement - not because it's political...but personal.
Resources mentioned in this episode can be found at marketingthemovement.com/episode11
If this was Michael Murdoch's senior year of high school, he'd be voted "Most Likely to Start a Credit Union." He's the cooperative spirit personified with a drive and passion that just don't let up. Find out how his financial education work informs his marketing and vice versa.
Find all the resources mentioned in this episode at MarketingtheMovement.com/episode10.
It isn't the career path he originally planned, but Glen Stacey still gets to be a star. Find out why your credit union needs to think like a media company when it comes to social media and content marketing.
Don't miss the conversation happening in the Marketing the Movement Facebook Group.
Resources mentioned in this episode:
Sunmark Credit Union
Sunmark 360
Diana Ladio on BankNotes
I speak with Dan Marquez on topics of diversity, inclusion, representation, and ways credit unions (and marketers) can work towards these ideals authentically. We also discuss the origins of credit union drag queen, Madam Nymphadora.
Don't miss out on the conversation happening in the Marketing the Movement private Facebook Group. Find details at marketingthemovement.com/group.
Resources mentioned in this episode:
Madam Nymphadora
CU Pride Facebook Group
African-American Credit Union Coalition (AACUC)
Element Federal Credit Union
Corelation
Amanda Thomas (President & Founder of TwoScore) joins me as the first guest on Marketing the Movement. We talk about the importance of small credit unions to the industry, why even tiny (we're talking microscopic) marketing budgets can still be effective, and what credit unions can learn from champagne.
Mentioned in this episode:
TwoScore
giraph
Adventures in Heels (Amanda's podcast)
Adventures in Stock Photos - Act 1: The Credit Union Photography Project by Andy Janning
Adventures in Stock Photos - Act 2: Free Love Dating with Pretty People by Andy Janning
Adventures in Stock Photos - Act 3: Believe David Klavitter
Adventures in Stock Photos - Finale: Love and Gratitude
TwoScore's Score 122 Challenge
If your idea of community involvement is writing a check or setting up a booth, you're missing out.
Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement
Your most important campaign as a credit union marketing pro has nothing to do with products or services. There's no ad placement to figure out and the targeting is already done for you.
Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement
It's time to get into some of the technical details. I share thoughts on what you need to start a podcast on almost any budget.
Links to some of the items mentioned can be found at marketingthemovement.com/episode4
Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement
OK. You're ready to add a podcast to your credit union marketing mix. Now, you need to establish a schedule so you don't experience "podfade."
Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement
You've decided you should have a podcast for your credit union! Now...what should the topic be? Financial education is the obvious choice - but not the only one.
Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement
In this first episode of Marketing the Movement, I lay out some of the reasons your credit union marketing mix should include a podcast.
Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement
Show notes are available at marketingthemovement.com/episode1
So you want to know what this podcast is all about? Check out this brief trailer and I'll explain how it's a show for marketers in the credit union movement.
That pretty much sums it up, but listen anyway. Otherwise this would be a blog.
You'll find show notes and blog posts over at MarketingTheMovement.com
Conversations happen in the Facebook Group. That's at facebook.com/groups/marketingthemovement