Lean Out Your Business Podcast: Recent Episodes

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What if you could build your business around your vision? What if you could scale in a way that feels truly aligned and fulfilling? What if there was room for your definition of success? In this episode, I share how the podcast is evolving into Scale Differently, focusing on fresh perspectives for growing businesses that feel rewarding and sustainable.

The conversation explored how the old playbooks no longer fit and why so many people are choosing to redefine what their business and life look like. A key theme that emerged was the desire for more alignment, whether that's creating space for personal passions, cultivating deep connections with clients, or using technology to shape a business that supports a rich, fulfilled life. Stories highlighted the importance of scaling in personalized ways, moving away from complexity and toward authenticity.

If you're ready to think and scale differently, join me on this journey. I'd love to hear how you are shaping your business in this season.

In this episode, I explore:

• Scaling businesses aligned with personal vision
• Old growth playbooks no longer effective
• Emphasis on energetics alongside strategy
• Business alignment with personal fulfillment
• Desire for simpler, sustainable, boutique models
• Leveraging technology for leaner operations
• Community conversation and sharing on Substack

Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/

Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Have you ever been triggered by something and wondered why you couldn't quite let it go? We experience minor triggers all the time. Whether someone does or says something that annoys you or you have a frustrating experience, most of the time you are able to move on with your day without a second thought. But every once in a while, something sticks with you far longer than it should and replays in your mind on repeat. When that happens, that is usually a sign to look beneath the surface because there is often an important takeaway. In this week's episode of the Simplify to Scale Show, I dive into what it really means to get to the root cause of your triggers and understand what they're trying to tell you, including:

• What your triggers reveal about what you're avoiding
• The link between your reactions and your business decisions
• The powerful questions to ask yourself beyond the obvious
• Simple steps for turning triggers into growth as you scale

Give yourself the space to pause and get curious the next time something bothers you... there's often a much deeper story underneath.

Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/

Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Does creating thought leadership content leave you feeling drained or energized? If you find yourself dreading content creation or even avoiding it altogether, that's a sign that the framework you're using may not be aligned with your natural strengths and wiring. In this week's episode of the Simplify to Scale Show, I sit down with Macy Robison, a thought leadership strategist who helps people build a platform around how they're naturally wired. We dive into how to build a thought leadership approach that sounds and feels like you, including:

• Why copying a "proven" playbook doesn't always work
• How to identify your unique signal and voice
• Three ways your message lands or falls flat
• The archetypes that shape how you communicate and get results
• Using your natural style to build your platform

We also reviewed the results of my style from Macy's Resonant Thought Leader Archetype assessment, which was fascinating!

Links

• Website: https://macyrobison.com/
• Assessment: https://assessment.thoughtleaderarchetype.com/
• Instagram: https://www.instagram.com/macyrobison
• LinkedIn: https://www.linkedin.com/in/macyrobison/
• Facebook: https://www.facebook.com/macyrobison/

Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/

Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Ever feel like you've outgrown who you used to be, but haven't fully settled into who you're becoming? That space between the two can feel destabilizing, where you've outgrown the old version, and the new one hasn't fully settled in yet. Most people don't recognize that discomfort for what it is. They assume something is off when really they're just in the middle of an identity evolution that hasn't completed yet. In this week's episode of the Simplify to Scale Show, I share an example of what full embodiment looks like and what to do when you're still in the middle of a change, including:

• Why the in-between space feels so destabilizing
• The identity evolutions your business goes through without you noticing
• How to tell which side of the shift you're actually on
• How to move through the discomfort instead of staying stuck in it

Discomfort isn't always a sign that something is off or misaligned. It often means you're growing into the next level of your business or yourself.

Head over to Substack and share your thoughts on this episode: https://scaledifferently.substack.com/

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Ever look back at a decision or compromise that felt small in the moment only to realize how far it took you away from the path you wanted to be on? Founders make so many decisions every day, and even ones that don't feel 100% aligned rarely look dramatic on the surface. They look practical, like the sensible choice given everything on your plate at the time, and it's usually only later when you look back that you can see the magnitude of the impact. In this week's episode of the Simplify to Scale Show, I share a few of my own stories about decisions that inadvertently pulled me off course, and walk through how to spot these patterns in your own business, including:

• How a compromise turns into a habit without you noticing
• The tell that you've logic'd yourself away from what you intuitively 'knew'
• Why the people closest to you shape more of your decisions than you think
• What it looks like when you put yourself in a box someone else handed you
• How to catch the next fork in the road before you're past it

Understanding where these patterns show up for you is the key to avoiding misalignment and getting back on track.

Connect with me on Substack: https://leanscaling.substack.com/

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How do you get people talking about you (in a good way) when you're not in the room? We all know that person whose name pops up everywhere, often before we've ever met them. Or when you ask for a referral and everyone recommends the same person to you. If you're curious what makes them so memorable and referable, and better yet how you become that person yourself, that's what we break down on this week's episode of the Simplify to Scale Show. I am joined by Michael Roderick, the CEO of Small Pond Enterprises and an expert in thought leadership, brand positioning, and relationship building, to talk about what it takes to become someone people remember, recommend, and want to connect with, including:

• What makes you easy to refer and remember long after a conversation
• Simple shifts to make your expertise more accessible
• The difference between aspirational and excellence buyers
• Understanding how you're naturally wired to grow your business
• How to make your messaging memorable and shareable

If you want to create an unforgettable message that makes it simple for people to naturally think of you, talk about you, and introduce you to others, you won't want to miss this episode.

Links

• Website: https://www.smallpondenterprises.com/
• LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/
• Facebook: https://www.facebook.com/mike.roderick.940
• Twitter: https://x.com/MichaelRoderick

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What would it feel like to make every decision in your business based on what you 'want to' do instead of what you feel like you 'have to' or 'should' do? When business owners think of freedom, they often think in terms of financial freedom or freedom of time, and those are important, but there's an even more impactful kind of freedom... Having the 'freedom of choice' and being able to make decisions from a place of alignment instead of obligation. The challenge is that most business models and scaling and growth frameworks create the opposite. In this week's episode of the Simplify to Scale Show, I break down how to intentionally create 'freedom of choice' in your business and I share a perspective that transformed the way I think about scaling, including:

• The 3 different types of founder freedom and how to approach each
• The hidden cost of scaling from obligation vs. alignment
• How to approach decisions so they create more flexibility
• How to redesign your business for more freedom of choice

The choices you make today create the options you'll have tomorrow.

If you're ready to redesign your business to be more aligned with the next-level vision you have, let's spend a full day together building the bridge from where you are today to where you want to take things next. Book a Scale Different Day at cristagrasso.com/different

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Most of us hit a point where the current version of our business no longer aligns with what we want or who we're becoming next. Or when we realize we've compartmentalized the different facets of who we are and we want a business that reflects ALL of us instead of strategic parts of us. Growth isn't only tied to your revenue or numbers. I find the biggest seasons of growth occur during identity evolutions, whether personally, within your business, or both. In this week's episode of the Simplify to Scale Show, I'm sharing a behind-the-scenes look at my own personal and business identity evolution and what happens when you reimagine your business to reflect all of who you are, including:

• The unintentional ways we limit ourselves
• The important things an identity shift can reveal
• Questions to ask when something no longer fits
• Showing up as ALL of you in your business
• Creating more fun and alignment in your work

Sometimes the next level is about creating space to be more of who you are.

If you're ready to reimagine your business to better reflect who you're becoming, let's spend a full day together building the bridge from where you are now to what's next. Book a Scale Different Day at leanscaling.com/different

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you ready to think bigger than just business revenue? Have you wondered how to turn your profits into lasting wealth? What if your investments could truly align with your values and lifestyle?

In this episode, I speak with Amelia Misenheimer, a Wealth Building Strategist who supports entrepreneurs in growing personal wealth beyond their core businesses.

We explore how to shift your mindset from focusing purely on profit to building long-term personal wealth. Amelia shares her experience in real estate and investing to share practical strategies tailored to different risk profiles, life stages, and personal interests.

We also discuss what really happens during a business exit, including the often unexpected challenges of selling a company. Amelia breaks down actionable ways to move capital from your business into investments that create lasting value. She also highlights the importance of starting early, while reinforcing that it is never too late to begin building wealth intentionally.

If you're inspired to build wealth that reflects your goals and values, this episode is for you. Connect with Amelia and start making intentional moves beyond your business.

• Wealth beyond business and personal legacy focus
• Transition from revenue to profit to wealth
• Personalization and alignment in wealth strategies
• Real estate as a wealth-building tool
• Challenges and realities of selling businesses
• Importance of early and consistent investing

• Women normalizing conversations about money Links

• Website: https://www.ameliamisenheimer.com/

• Book a discovery call: https://tidycal.com/ameliagmisen/20-min-discovery
• IG: https://www.instagram.com/ameliagmisenheimer/
• FB: https://www.facebook.com/amelia.misenheimer1/
• LI: https://www.linkedin.com/in/amelia-misenheimer/
• Substack: https://ameliagmisenheimer.substack.com/

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you ready to finally step into your true role as a visionary founder? Have you wondered how to keep your business running at top quality without everything depending on you? Are you looking for a way to combine human expertise and AI capabilities while staying true to your brand?

In this episode, I share the importance of building a visionary operating system for your business, a foundation that helps both people and technology understand exactly how you want things done. I talk about the components that make up this system: your business's universe, your personal genius, and your decision-making code. You'll hear why capturing this unique blend is so valuable and how it supports scaling, maintaining brand integrity, and freeing you up for higher-level leadership.

If you want your business to run the way you've always envisioned, I invite you to my upcoming Founder Frequency Live event where we work together to build your visionary operating system. Let's move you into the founder seat and set your business up for lasting success.

• Visionary operating system for business success
• Differentiating business brain from visionary system
• Importance of clear team communication
• Integrating AI and human team members
• Maintaining brand integrity with automation
• Simplifying operations for sustainable scaling
• Overcoming AI hype and FOMO distractions

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you feeling the call to step into a new version of yourself or your business? Are you interested in how AI can truly support your next chapter? In this episode, I share a special behind-the-scenes look into my private podcast, revealing honest insights about identity evolution in business.

I talk about how many business owners and right-hand partners are navigating not only shifts in their services but also deep internal changes. From embracing AI as a strategic asset to rethinking roles and client communication, I offer guidance on making these transitions thoughtfully. You'll hear stories from my private community and get practical advice on moving forward, whether you're adjusting what you do by a few degrees or making a big leap.

If you've been considering a transformation, this episode gives you the space and inspiration to reflect on what's next for you. I also invite you to explore my upcoming Founder Frequency Live event in Austin, where you can connect with like-minded entrepreneurs and move your ideas into action.

In this episode, I discuss:

• Identity evolution in business and leadership
• Navigating change and letting go
• Using AI as a strategic asset
• Transparent communication with clients
• Adapting to market disruptions and shifts
• Reimagining roles and personal fulfillment
• Practical strategies for sustainable scaling

If you're feeling called toward your own next evolution as a founder, join me for Founder Frequency Live in Austin, TX on June 18th-20th. Over three days together, we'll build the foundational elements that help both your team and your AI team operate at a higher level, while creating more space for you to stay in your role as the visionary leader of the business. Join me for the Founder Frequency Live experience at https://www.leanscaling.com/

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How do you build a business that doesn't depend solely on you? What does truly sustainable scaling look like for women entrepreneurs? How can honoring your health and rhythms actually fuel your business growth?

In this inspiring episode, I sit down with Emily Sadri, a women's health nurse practitioner and entrepreneur, who shares her journey from burnout in clinical medicine to building a seven-figure practice spanning 16 states.

Emily talks about the mindset shifts, experiments, and business model changes that helped her avoid burnout, enhance retention, and create more value for her clients. Together, we discuss evolving business strategies, the importance of relationships, resisting urgency in sales, and building a long-term membership model designed for both clients' well-being and business sustainability.

If you're ready to scale your business in a way that feels aligned and supportive for both you and your clients, this episode is packed with actionable ideas and refreshing perspective.

"Remember the things that have always worked for centuries in business. Be a good human, focus on relationships, do the right thing and protect your energy."

In this episode, we discuss

• Sustainable scaling versus growth at all costs
• Evolving business models to fit market needs
• Women's health and hormone care approaches
• Importance of retention over initial enrollment
• Ethical marketing and eliminating false urgency
• Trusting intuition over external business advice
• Prioritizing self-care for female entrepreneurs

Links

• https://aureliahealth.com/
• https://www.instagram.com/emilysadri_np
• https://www.tiktok.com/@aureliahealthemily
• https://www.youtube.com/@aureliahealth

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you ready to trust AI to run parts of your business? Do you wish your AI outputs sounded just like you? Can your team truly deliver at your standards without your constant input? In this episode, I share why shaping AI to work for your business starts with a clear foundation rooted in your unique values, vision, and decision-making style.

I walk through the gaps many founders face when AI and team members just can't capture the essence of how things are done. By exploring how your personal "genius," your business "universe," and your "code" combine, I show the transformation that happens when these elements are clearly defined and communicated. I also discuss how setting up systems that reflect your true standards gives both your people and your AI the direction they need, while freeing up your time and headspace for the things you love.

If you're ready to make business feel fun again and set up the systems to scale with confidence, this episode is exactly where to start. I invite you to join me in upcoming programs or events to build your visionary operating system together.

• Aligning AI outputs with your business identity
• Extracting founder expertise and business DNA
• Challenges of training AI for autonomy
• Importance of foundational clarity before AI
• Codifying business values, vision, and code
• Risks of overdependence on key people/unicorns
• Building systems for team and AI success

If you want support creating a solid foundation before introducing more AI and automation into your business, join me for the Founder Frequency Live experience in Austin, TX on June 18th-20th, where we will build out your AI team on top of a foundation that makes AI work in the way that you always wished it did. Register for the Founder Frequency Live experience at leanscaling.com/frequency

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you making subtle mistakes that cost your business money? Have you wondered how AI and automation are shaping the way your brand connects with your audience? Have you noticed changes in brands you once trusted?

In this episode, I share personal experiences where messaging felt inconsistent and where AI was used in a way that removed the human touch. This led me to step away from an event I used to attend regularly and stop referring clients to a brand I once valued.

I walk through real examples of how even small disconnects, like automated emails that feel impersonal or overly aggressive sales approaches, can shift how loyal audiences respond and engage. You will hear practical insights on why consistency and authenticity matter across every part of your communication.

If you want your brand to attract the right audience and grow in a sustainable way, this episode will help you think more clearly about how you show up in your content and interactions.

In this episode, I discuss

• Incongruence in online business messaging
• Risks of outsourcing content to AI
• Emotional resonance vs. generic communication
• Impact of disengaged marketing on referrals
• Consistency across marketing channels
• Hard sell tactics vs. value nurturing
• Importance of aligning values and practices

If you want support creating a foundation that still reflects what you and your business stand for as you introduce more AI and automation into your business, then join me inside Extraction where we will create your Visionary Operating System that's designed to capture everything that makes your leadership, your brand, and your business unmistakably yours as you scale. Learn more about Extraction at https://www.leanscaling.com/extraction

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you tired of pitching yourself endlessly and not seeing the results you want? Do you wonder how some entrepreneurs get known while others blend in? Are you ready to grow your visibility in a way that feels true to you and actually works?

In this episode, I sit down with media and visibility expert Beth Nydick for an inspiring conversation about what really makes the difference.

Beth Nydick shares her journey from TV sets to helping entrepreneurs make meaningful connections that lead to real growth. She explains why building emotional connections matters more than pure exposure, and offers practical tips like focusing on moments over timelines when telling your story. We also talk about the importance of relationships, being creative, and choosing the platforms that match your business style.

If you're looking for fresh ways to become more visible, connect with the right people, and actually enjoy the process, this episode will light you up. Tune in for ideas, laughter, and friendly advice you can use to grow your business.

"Exposure means nothing... If you're a personal brand, it's not about getting seen. It's about getting known on an emotional level."

— Beth Nydick

In this episode, we explore:

• Importance of authentic emotional connection over exposure
• Tailoring messaging for ideal audience resonance
• Relationship-building as core business strategy
• Storytelling: Moments versus timelines for impact
• Creative and innovative content creation approaches
• Evolving visibility strategies with industry changes
• Lean scaling through systems and automation

Links

• https://bethnydick.com/
• https://bethnydick.com/product/create-rock-star-media-kit-in-a-weekend/ (CODE - VIP)
• https://www.instagram.com/BethNydick/
• https://www.linkedin.com/in/bethnydick/

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you preparing your business for the coming wave of AI? Wondering how your systems and strategies can keep up as technology becomes a natural part of daily operations?

In this episode, I invite you to imagine the future where AI is fully integrated into business life, much like the internet today. I guide you through reframing your what and why, and encourage you to brainstorm how your business might adapt in a world where delivery and implementation happen faster than ever. I also explain why extracting your unique thinking and decision-making processes is key to staying ahead and ensuring your business isn't dependent on a single tool or person.

Take a moment to reflect on how you can prepare your business for what's ahead.

In this episode, I discuss

• AI integration as daily business practice
• Importance of systems and operational clarity
• Training AI agents like employees
• Strategic leverage of assets and IP
• Future-proofing business against technological change
• Flexibility in business "how"; anchoring "what" and "why"
• Reducing founder dependency through extraction and delegation

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you curious about how AI can transform your business? Wondering how to keep your operations running efficiently as technology evolves? How are you using your unique experience and knowledge to set your company apart? This episode is full with ideas about blending personal expertise, IP, and AI to create a business that runs better and provides more value for your clients.

I share my journey from building one of the first AI-powered coaching bots to creating deeply customized GPTs trained on my own methods and years of experience. You'll hear how these tools can be used to improve client support, refine internal processes, and free up time for founders to focus on what they love most. I discuss building systems that empower teams to maintain these AI integrations so founders can truly step back from the daily grind.

If you're interested in scaling your business and want to make AI work for your unique vision, this episode is for you. Share your thoughts or questions on my Substack at leanscaling.substack.com to take the next step. Let's simplify things and help your business reach new heights together!

In this episode, I discuss

• How to use AI with your expertise to improve operations
• Building custom GPTs based on real experience
• Applying AI to client support and internal systems
• Creating processes that help your business scale

if you want to dig deeper into how to strategically leverage AI to extract yourself from the day-to-day of your business while strengthening the client experience, join me on May 5th for a live workshop where I will be walking you through what this looks like. Register to join me here: leanscaling.com/ceo-workshop

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

·

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What does it really take to turn an idea into a thriving business and eventually sell it? How can strategy and soul blend together for true entrepreneurial success? Looking for real stories of lessons learned from the winding road of scaling and reinventing yourself?

Ιn this episode, Anna Lozano shares her journey. From moving to a new country, to leaving the corporate world, to building, scaling, and selling her own product-based business. She talks openly about the lessons she learned along the way, and what it really looks like to keep evolving as an entrepreneur.

She is a mom, founder, investor, mentor, and energetics-in-business expert. Former Co-Founder of Love Powered Co. Now guides visionaries to build prosperous, purpose-driven, and high-impact brands through private mentorship and retreats.

In this interview, Anna opens up about major turning points, growing through challenges like the pandemic, and the power that comes from aligning with your unique strengths. We discuss building teams, staying in your zone of genius, navigating exits, and embracing expansion both strategically and soulfully.

If you're ready to blend strategy with intuition, create a business that feels good, and stay inspired, this episode will get you thinking about what's possible. Tune in, reflect on your own journey, and get ready to take aligned action in your next chapter!

"All of the answers live within you. So take those pause moments, tune back in, and then from that aligned, grounded energy, take that next action."

• Anna Lozano

In this episode, we discuss:

• From idea to scale to sale
• Personal development and entrepreneurship
• Overcoming challenges in product-based businesses
• Importance of team and zone of genius
• Alignment, intuition, and inner guidance

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How can AI truly fit into your business? Do you know how to use AI agents effectively without losing your brand's unique touch?

In this episode, together with Jessica Main, we dive deep into a practical conversation on how to make AI actually work for you.

We talk about why it's essential to prepare your systems and define clear processes before bringing in AI agents. We also explore the idea of treating AI like a team member, one that needs proper onboarding, direction, and context to perform well.

You'll hear practical insights on using AI in a focused way, avoiding generic content, and making sure it strengthens rather than weakens your brand. The goal is simple. Keep your business objectives front and center while using AI as a tool for meaningful growth.

If you want to stay ahead and build a brand people look up to, this episode is for you. Tune in to the full conversation and explore upcoming AI implementation labs, workshops, and scaling programs through the Strategic Ops Institute.

How can AI truly fit into your business? o you know how to use AI agents effectively without losing your brand's unique touch?

In this episode, together with Jessica Main, we dive into a practical conversation on how to make AI actually work for you.

We talk about why it's essential to prepare your systems and define clear processes before bringing in AI agents. We also explore the idea of treating AI like a team member, one that needs proper onboarding, direction, and context to perform well.

You'll hear practical insights on using AI in a focused way, avoiding generic content, and making sure it strengthens rather than weakens your brand. The goal is simple. Keep your business objectives front and center while using AI as a tool for meaningful growth.

If you want to stay ahead and build a brand people look up to, this episode is for you. Tune in to the full conversation and explore upcoming AI implementation labs, workshops, and scaling programs through the Strategic Ops Institute.

In this episode, we discuss:

• Importance of clear systems before using AI
• AI as team member, not replacement
• Risk of "AI slop" in outputs
• Need for brand-specific AI guidelines
• Role success kits and onboarding clarity
• Efficient, intentional AI integration strategies
• Balancing human and AI contributions

If you want to better understand how to strategically leverage AI in your business and how it realistically impacts your team and operating structure, especially as you step out of daily operations, join me on May 5th for a live and interactive workshop on preparing your business for the future of AI. Register at leanscaling.com/ceo-workshop

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Have you ever felt ahead of your time with your business ideas? Do you find yourself getting bored when others finally catch on? Are you searching for ways to maintain your spark while the market catches up?

In this episode, I share my journey of moving cross-country, starting fresh, and reflecting on what it means to be a true visionary. Throughout my experiences, I discuss what happens when you see what's next long before others do, and the unique challenges that come with leading the conversation before the market is ready.

I talk about the push and pull between wanting to chase new ideas and needing to stick with what works so your audience can catch up. From stories about past ventures to insights on structuring your business, I highlight how visionaries often wrestle with staying focused when their minds are already racing ahead. I also offer strategies for balancing innovation with sustaining momentum in your business and the importance of having the right people and systems to support your creativity.

Take a moment after listening, to reflect on how you can build the support you need to keep creating, while giving your current projects the attention they deserve. Let's keep innovating together.

In this episode, I discuss:

• Visionaries often ahead of their market
• Managing boredom with "old" ideas
• Struggles of pioneering new concepts
• Importance of supportive right-hand partners
• Balancing innovation with current commitments
• Risk of others claiming your ideas
• Using systems to sustain momentum

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What does it mean to find your own path to success, and how can you truly align your business with how you want to live? How do you know when you're making the best choices for yourself?

In this episode, I welcome Sloane, a transformation expert, TEDx speaker, and former business attorney, to share insights about moving beyond achievement for achievement's sake. We talk about high performance conditioning, why listening to your unique inner guidance changes everything, and how building a business that nourishes you starts with one core ingredient: self-connection.

Sloane shares her framework for making aligned decisions, reframing the role of hard work, and discovering what true pleasure and fulfillment mean in business and life. Together, we open up about our personal growth, shifting out of corporate conditioning, and the power of creating space for meditation and reflection.

If you're ready to create success that actually feels good, this episode is for you!

In this episode, we discuss:

• The power and practice of choice
• Differentiating inner guidance from mind chatter
• Embracing the feminine path to success
• True pleasure as a measure of success
• Building self-alignment over external approval
• Creating space for clarity and well-being

Learn more and connect with Sloane:

• Website: www.therealsloane.com
• TEDx: The Silent Struggle of the Woman Who Has It All: www.youtube.com/TEDxSloane
• Instagram: www.instagram.com/heartandsloane

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you wondering how your skills affect your pricing and positioning? Do you feel your work isn't valued enough? Or are you thinking about how AI and changing business trends impact what you offer?

In this episode, I talk about how people see your work and how that shapes pricing, packaging, and positioning. From recent conversations with founders, I noticed a pattern: many undervalue their talents, especially when the work comes naturally or is something they love.

I share why we sometimes underplay our strengths and practical ways to show the real value of what we do. By focusing on results and outcomes instead of hours, you can better package and price your services.

If you're ready to rethink your pricing, positioning, or service packaging, connect with me. Book a strategy call or join my Scale Simpler workshop to explore new ways to grow your business confidently.

In this episode, I discuss:

• Perception of work influences pricing
• Cycle of experimentation in business offers
• Devaluing one's zone of genius
• Value is not tied to effort
• Pricing should reflect outcome, not hours
• Targeting ideal clients, not peers

If you want help refining your offers, pricing, or positioning, I just opened up VIP Intensives to spend a full day together deep diving into your biggest scaling challenges and opportunities. Learn more at https://www.leanscaling.com/vip

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What does it really mean for this year to be a year of experimentation? How can you adapt your business to continual changes in the market? What practical strategies make experimentation feel productive instead of chaotic?

In this episode, I guide you through the ongoing cycle between experimentation and optimization in business. I share insights about embracing rapid feedback loops, micro-adjustments, and staying responsive to shifting client needs. I highlight the importance of gateway offers and tailoring entry points for clients, and I encourages you to stay anchored in your core promise while testing new approaches that create results, build trust, and drive growth.

Ready to make this year of experimentation work for you? Explore actionable strategies, learn about refining your offers, and discover ways to keep your business thriving through uncertainty. If you want to workshop your offer suite or scale in a more simple and sustainable way, check out the VIP intensives or join the Scale Simpler workshop.

In this episode, I discuss:

• Year of experimentation in business
• Experimentation vs. optimization cycles
• Impact of market and internal shifts
• Short feedback loops and fast decision making
• Importance of gateway offers
• Intentional and measured experimentation
• Staying close to market changes

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Have you wondered how to scale your business without building a big team? Are you curious about strategies that focus on profit and personal fulfillment? Are you searching for ways to charge more, deliver faster, and simplify your business model?

In this episode, I sit down with Pia Silva, who specializes in helping experts scale solo and maximize their impact. She is the founder of No BS Mastery where she teaches boutique agencies, consultants, and coaches the No BS Business Model for $250K-$500K+ with freedom and ease

Together we discuss practical frameworks for increasing profitability, redefining success, and creating a sustainable business model. You will learn about the No BS Business Model, the power of lead products, and intensives that deliver quick results. The conversation is full of actionable insights about streamlining offers, organizing your time, and becoming confident in your expertise.

Ready to rethink your business approach? Grab Pia's new book "Scale Solo, and connect with Pia on Instagram or LinkedIn.

"There's nothing boring about a super profitable business that gives you a lot of time freedom."

In this episode, we explore

• Scaling solo without a large team
• Prioritizing profit over top-line revenue
• Simplifying operations to reduce complexity
• Pricing services for profitability and freedom
• Building confidence and mastering skills
• The effectiveness of intensive, quick-turn offers
• The importance of boring, repeatable business processes

Links

• Website: https://www.nobsmastery.com/
• Book: https://scalesolobook.com/
• Instagram: https://www.instagram.com/pialovesyourbiz/
• LinkedIn: https://www.linkedin.com/in/piapiasilva/
• Facebook: https://www.facebook.com/pialovesyourbiz
• YouTube: https://www.youtube.com/@pialovesyourbiz

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you wondering how to future-proof your service-based business? Curious about how AI is reshaping client expectations and pricing? Want to know what shifts are coming your way from the large-scale enterprise world?

In this episode, I share the latest trends and strategies that are emerging in big business and will soon make their way into the small business space. I highlight how time is becoming less of a factor in pricing, especially as AI tools dramatically speed up workflows. I explore how to rethink offers to be outcome and value-focused, the importance of dialing in your processes, and ensuring your team is operating at peak efficiency. I also give a real-world look at why working smarter, not harder, keeps you competitive as client expectations evolve.

If you want practical insights for protecting your margins and staying in demand, this episode is for you. Stay ahead of the curve and set your business up for sustainable growth by tuning in.

In this episode, I discuss how:

• Big Business Trends Shape Small Business Future
• AI Is Changing Client Expectations
• Outcome-Based Pricing is the Future
• Continuous Improvement and Simplicity Win

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Have you ever wondered how your path can twist and turn in unexpected ways? Do you ever feel like you need everything figured out before making big moves? Curious about what it's really like to scale a business from humble beginnings? In this episode, I open up about my winding journey from launching Connecticut's first espresso bar to building a thriving jewellery brand, and eventually growing Lean Scaling Co. I share real stories about learning through mistakes, creating new ideas, and managing the pressures of juggling multiple ventures.

Along the way, I reflect on lessons learned in team building, creative direction, and operational improvements. I talk about scaling my jewellery brand to international success, the challenges that arose, and how blending my creative and strategic sides helped transform my businesses. As I walk through the pivotal moments and hard decisions, I hope my story encourages you to embrace your unique path and persistent curiosity.

I'd love to hear your own winding journey! Join the conversation and let's keep inspiring each other to scale with intention and simplicity!

In this episode, I explore:

• The Winding Journey of Entrepreneurship
• Corporate Experience & Consulting
• Scaling a Creative Business
• Pivots and Focusing
• Importance of Focus and Letting Go

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What if your vitality was the true engine behind your business growth? How can tuning into your physical and emotional well-being transform your approach to leadership? Are you ready to rethink your strategies for scaling by starting with yourself first?

In this episode, I sit down with energy alchemist and functional health practitioner Kristin Sitek to explore the deep connection between health and business. She has a unique ability to tune into both the physical body and the deeper emotional and energetic patterns that drive chronic symptoms. By blending the science of functional lab testing and personalized protocols with the art of intuitive energy healing, Kristin helps her clients make their physical and energetic health their greatest competitive edge.

Our candid conversation uncovers how mindful daily practices, functional lab testing, and energy work can support founders in reaching new levels of clarity and performance. Kristin shares her experiences guiding high-achieving leaders to prioritize their health as their biggest asset, rather than an afterthought. Together, we discuss generational patterns in managing change, the importance of aligning identity with personal goals, and why unresolved stress or hidden symptoms shouldn't be ignored on the path to success.

"Your health is your greatest asset. Without your health, you lose so much."

Kristin Sitek

In this episode we explore:

• Why founders' health influences every aspect of their business
• The real impact of prolonged stress and low energy
• Foundational habits that boost vitality and productivity
• The importance of aligning your business with your natural rhythm and energy
• How generational patterns affect decision-making and wellness approaches
• The combined power of functional testing with energy healing work
• The mindset shift needed to prioritize self-care and sustainable growth

Links

LinkedIn: https://www.linkedin.com/in/kristinsitek/ Instagram: https://www.instagram.com/kristin.sitek/ Facebook: https://www.facebook.com/kristin.sitek Website: www.kristinsitek.com

Let this episode inspire you to see your well-being as your greatest advantage. Tune in, reflect, and treat yourself to the support and transformation you deserve as you build the life and business you truly want!

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you ready to finally get out of the day-to-day in your business? Wondering what steps it truly takes to simplify and scale in a way that lasts? Curious about how visionary founders and right-hand leaders create sustainable success together?

On this episode, I am joined by Jessica Maine, and we share a behind-the-scenes look at Lean Scaling Company and Strategic Ops Institute, revealing the approaches and small pivots that help founders design businesses not dependent on themselves. We explore the importance of having both the right systems and the right people, how to structure teams and offers for lasting impact, and invite you into a fresh four-week "Extraction" sprint kicking off in March to help leaders transform their business structure fast.

Looking to step into more freedom and make your business truly scalable this year? Take this opportunity to build a business that lets you live your rich, fulfilled life!

In this episode, we explore

• Founder Freedom Through Systems and People
• Lean Scaling System & Strategic Approach
• Importance of the Chief Strategy and Operating Officer (CSOO) Role
• Mindset and Leadership Transformation
• Extraction Sprint

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Could doing less help you achieve more? How do you design a business that fits your life, not the other way around? What if your optimal work week was just 16 hours?

On this episode, I welcome Sarah Olivieri, creator of the Impact Method, to explore how she consistently runs a profitable business with only 16 hours of work each week. Sara is the go-to expert for conversations on aligned leadership, outcome delegation, and sustainable growth. She brings wit, warmth, and real-world wisdom to mission-driven founders, visionary CEOs, and changemakers who want more clarity, more joy, and more results.

Highlighting actionable strategies, Sarah shares how life events pushed her to streamline her business, leverage systems, and block her calendar to protect her time. The conversation covers techniques for eliminating unnecessary tasks, designing flexible schedules, maximizing your energy, and understanding the diminishing returns of overwork. You will hear about the benefits of iterative planning, focusing on key business categories, and revisiting strategy every two months to keep operations lean.

Ready to rethink your work-life balance and create more space for joy? Start your journey toward simplicity, fulfillment, and time freedom today!

"You get to design your business within whatever constraints you want to put in place."

-Sarah Olivieri

In this episode, we explore:

• Designing your business to fit your chosen work hours
• The power of time tracking and analyzing energy levels
• Eliminating low-performing activities before delegating
• Using calendar blocks to protect your most important time
• Identifying your own optimal "sweet spot" for work
• Iterative planning and regular strategy reviews

Links:

Website: saraholivieri.com, inspirednonprofitleadership.com, pivotground.com LinkedIn: linkedin.com/in/sarah-olivieriYouTube:youtube.com/@PivotGround

Founders: Are you ready to get out of the day-to-day operations of your business? Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day. Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart. Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without? Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for. Learn more at https://www.strategicopsinstitute.com/certification Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market? Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid sized businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What if scaling your business actually gave you more personal freedom, fulfillment, and energy? Are you wondering how to balance your own growth with your business needs? Curious about becoming the visionary leader your next chapter requires?

In this episode, I share my approach to sustainable scaling, focusing on both practical strategies and personal alignment. I talk about defining your rich, fulfilled life, understanding where your needs and your business's needs overlap, and how to set up the support that keeps you focused on what you love. I also open up about how working through inner blocks and stepping into a new way of being is just as important as changing your systems or team.

If you're ready to scale your business in a way that genuinely fits who you are and where you want to go, I invite you to explore the next round of Simplify to Scale. Let's make your vision for a rich, fulfilling business a reality together.

In this episode, I explore:

• Rich, Fulfilled Life
• Personal and Business Growth
• Alignment vs. Business Needs
• Community and Mentorship Matter
• The Power of the Venn Diagram

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanscaling.com/scale

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How do you define success for yourself in business and life? What does it take to create an aligned company that truly fits who you are? How can your energy shape your next chapter?

In this episode, I sit down with Natalie Cutsforth to explore the journey of simplifying to scale and making authentic choices in your work.

She is a clairvoyant shamanic reader, healer, mentor, and author. She has channeled over 6,000 private sessions worldwide, helping clients release blocks, reclaim their power, and align with their soul's calling. Natalie shares her transition from a fast-paced corporate career to building a soul-aligned business, highlighting the importance of tuning into mind, body, heart, and spirit when making decisions.

You'll learn why success measures should be self-defined, how external pressures can lead to misaligned business models, and why inner work is as important as strategies and systems. Natalie offers practical tools for checking in with your inner guidance, shares her unique approach using a "spiritual board of directors," and discusses how doing the internal work strengthens your ability to handle life's big moments.

If you're ready to create a business that feels truly fulfilling, this episode is packed with actionable ideas. Tune in now and take your next step toward a richer, more meaningful direction.

In this episode, we explore:

• Importance of being aligned with your decisions
• Value of inner alignment
• Clarity in decision-making
• Alignment between values and actions
• Integrity in choices
• Conscious decision-making
• Self-alignment

Links

• Website: www.nataliecutsforth.com
• Workshops: www.nataliecutsforth.com/workshops
• Instagram: www.instagram.com/followthedivinemystery
• LinkedIn: www.linkedin.com/in/nataliecutsforth
• Facebook: www.facebook.com/Follow.the.Divine.Mystery.with.Natalie.Cutsforth

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How will small business teams transform by 2026? What new roles are set to shape the future? How can you stay ahead of massive change rather than react to it? In this visionary episode, I explore how rapid shifts in technology, especially AI, are restructuring the core of small businesses. Drawing from decades of experience scaling both startups and Fortune 500 companies, I share why the business models most entrepreneurs rely on are about to get a fundamental overhaul.

I look beyond tactical conversations and offer a fresh perspective on the new landscape, revealing why adaptability in strategic thinking is the real superpower of tomorrow's small business leaders. Hear stories from high-tech transformations, including my firsthand experience with self-driving cars and what they signal for how we'll collaborate, work, and serve clients going forward.

If you're curious about where small business is heading and how to thrive as roles evolve, now is the time to invest in how you think. Join me in up-leveling your strategic mindset and prepare to orchestrate lasting impact in 2026 and beyond.

In this episode, I explore:

• Visionary Approach
• Fundamental Shift in Teams
• Rise of Strategic Roles
• Opportunity in Lean Teams
• Future-Proofing Through Strategic Thinking

If you or your right-hand leader want support with uplevelling your skills to adapt to the future of small business, our certification programs equip leaders to become the scaling experts and strategic thinking partners that small businesses will need most. Learn more at strategicopsinstitute.com/certification

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Have you ever wondered how to plan for a thriving year in your business? Do you know what future casting is and how it can impact your growth? Are you hiring the right people to help your business grow? In this episode, I invite you behind the scenes of my strategic planning retreat, sharing powerful strategies to set your vision for the next decade, reflect on big milestones, and map out actionable steps for the coming year.

I reveal how future casting helps you reimagine your goals and spot next steps you might not have considered, along with practical advice for building a strong support structure. If you're thinking about growing your team, I share how to identify and hire at the strategic execution level, so your business isn't just checking boxes but actually achieving real outcomes.

Ready to take your planning further? You can catch the replay of the strategic planning workshop by joining SOL Collective or sign up for the Scale Smarter, Not Harder interactive workshop to ask your questions live and uplevel your strategy. Make sure to subscribe so you never miss an episode, and if you enjoyed the show, I would love if you leave a rating or review to help even more businesses scale with confidence!

In this episode, I break down:

• Future Casting for Strategic Planning
• The Importance of Vision
• Mapping Out Milestones Early
• Building the Right Support Structure
• Hiring at the Strategic Execution Level
• Interview Techniques for Strategic Thinkers
• Ownership of Outcomes Over Tasks

Here are 2 other podcast episodes to support you if you are still envisioning next year:

• Listen to this podcast episode on creating your next level vision
• Listen to this podcast episode on creating a Rich Fulfilled Life

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Have you ever wondered what really makes a team thrive? Do you know who might be your weakest link right now? Are you curious about how one team member's performance can ripple across the entire business? In this episode, I share my personal experience on the impact that every team member brings to the table and why focusing on your team's strength is key as we gear up for 2026.

I walk through a candid story about bringing on a new team member who seemed perfect on paper but silently affected everyone's performance and focus. Together, we explore how even the most well-intentioned support from your team can lower productivity and results when someone isn't performing at their best. I talk about the importance of regularly reviewing each member, investing in development, and getting real about who truly fits your evolving business needs.

If you're ready to level up your team and set yourself up for success in the new year, check out my training and mentoring programs. Reach out if you want personalized support for yourself or your team. Let's make sure your business is primed to scale with the right people on board!

In this episode, I explore:

• Hidden Costs of Low Performance
• Positive Intent, Negative Impact
• Upleveling and Development
• The Importance of Letting Go
• Investing in the Right People

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you ready to shape your business for 2026 and beyond? Wondering how human connection and strategic thinking will help you stand out in a market filled with automation? Curious about practical ways to build resilience and nurture your team's success?

In this episode, I share the latest trends and predictions for entrepreneurs looking to scale sustainably. Together, we discover why personalized touches matter more than ever, how transformation wins over simple transactions, and which strategies will help you create loyal clients and innovative teams. You will learn why building strong cash and energetic reserves for yourself and your team is essential for weathering uncertainty, and how the power of relationships can truly elevate your business.

If you're inspired to transform your business, join me in the Soul Collective community or explore our certification programs. Connect with me for workshops and ongoing support to strategically scale your business. Subscribe for more insights and leave a review to help others grow their businesses with intention. Let's work together to make 2026 your most fulfilling year yet!

• Importance of human connection
• Transformation Over Transaction
• Strategic Use of AI & Lean Teams
• "Who You Know" Matters

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you wondering how to find the perfect marketing agency for your business? Have you ever felt overwhelmed by the countless options and unsure whether to build your marketing team in-house or outsource it? Curious about which strategies and trends will set you up for success as you scale? This episode brings you insights from a marketing connector who has evaluated over a thousand agencies to help companies make the right choices.

Today I am joined by Behdad Jamshidi, who started CJAM The Marketing Connector after realizing that most companies don't know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are in the growth process, it isn't a one-size-fits-all.

We break down the key differences between boutique and specialized agencies, the importance of strategy before execution, and how new technologies like AI are shaping the marketing landscape. You'll learn five actionable points: why company size matters when choosing an agency, the value of vetting more partners, the need for strong systems and processes, the significance of strategy, and how to spot the top performing 1% or 2% of agencies. We also discuss when to bring talent in-house and share tips to avoid common mistakes.

If you want to level up your marketing game and scale smarter, not harder, this episode is for you. Tune in, share with a fellow founder, and start vetting your next marketing partner with clarity and confidence!

In this episode, we explore:

• Why Specialization Matters When Choosing Agencies
• The Importance of Strategy Over Execution
• Vetting Agencies Takes Time and Effort
• Agency vs. In-House

"Just to find one good marketing agency, it takes three to five tries for a business to figure that out.

• Behdad Jamshi

Learn more and connect with Behdad:

• Website:https://cjammarketing.com/
• LinkedIn: https://www.linkedin.com/in/behdadjamshidi/
• Instagram: https://www.instagram.com/themarketingconnector_/

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you ready to scale your business in 2026 but wondering what will truly set you apart? Are you curious how AI and lean teams are impacting small business growth? Thinking about the power of connection and community for next-level success? In this episode, I share my top trends and predictions for the new year, focusing on practical ways to simplify and scale a business you love.

We explore why being lean and agile is more important than ever, how AI integration is reshaping teams, and why strategic partnerships and communities are driving growth. I dive deep into the growing impact of emotional resonance and storytelling in your brand, and the new direction for educational content that actually drives results. You'll also hear insights on personal brand building and staying adaptive in a year full of experimentation.

In this episode, I discuss:

• Lean, agile teams and strategic use of AI
• Emphasizing simplification and eliminating waste
• The growing benefits of strategic partnerships and community
• The vital role of emotional connection and storytelling
• Creating an impactful personal brand and adaptive business

For support with mapping out an adaptive plan that aligns with these trends, join me for Propel '26, our 1-day virtual planning retreat on 12/16. Registration is now open at strategicopsinstitute.com/retreat

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you ready to set your business up for a successful new year? Are you curious about the best way to tackle planning in times of uncertainty? Do you want to feel confident about the direction your business is heading? In this episode, I break down how planning needs to adapt based on your current season of business, especially when you're working through experimentation and unpredictability. I introduce my Lean Strategic Planning Framework, which combines visionary, strategic, and just in time planning to help you stay agile and aligned.

You'll learn how to create a high-level roadmap for your year without getting bogged down in unnecessary details. I share actionable tips for integrating monthly, weekly, and daily check-ins to move your business forward, while avoiding overwhelm and wasted effort. Plus, I highlight a powerful metric that can simplify decisions and guide your next steps.

In this episode, I discuss:

• Lean Strategic Planning Framework
• Don't Over-Detail Your Annual Plan
• Types of Planning Matter
• Strategic Roadmaps Over Rigid Plans

To make the most of our Small Business Saturday specials (including the Propel 1-Day Virtual Retreat), visit: https://www.strategicopsinstitute.com/sbs

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How would your business transform if every team member made aligned decisions without needing constant oversight? What if your offers, operations, and goals worked together seamlessly? Are you ready to discover guiding principles that drive consistent growth and fulfillment every year?

In this episode, I highlight the foundation of success and scaling through thoughtfully crafted guiding principles for 2026. You'll hear how extraordinary excellence, exceptional quality, elite client experience, embodying your next-level business, and a "right fit or no fit" approach shape every decision and interaction in my business. I share real-world examples from our planning, collaboration, and leadership practices, and explain why setting these principles alongside your goals and vision can energize and align your entire team.

Ready to set your business up for success in the new year? Explore how applying these guiding principles can create laser focus and model integrity for both you and your team. Join me for an upcoming planning retreat or workshop to get your roadmap for 2026 and connect your vision to actionable strategies. Let's simplify to scale together!

In this episode I discuss how:

• Extraordinary excellence fuels every action.
• Clarity and proactive quality control lead to incredible results.
• Elite client experience is built on anticipation and care.
• Embodying the next-level business mindset now accelerates success.
• Focusing on "right fit" clients and roles drives sustainable growth.

To make the most of our Small Business Saturday specials (including the Propel 1-Day Virtual Retreat), visit: https://www.strategicopsinstitute.com/sbs

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Have you been holding on to practices, offers, or even identities that no longer serve you? What if letting go could be the key to growing your business? Are you ready to embrace transformation on your entrepreneurial journey? In this episode, I share heartfelt stories and reflections about the power of endings and the beauty of stepping into a new era, both in business and personal life.

I explore how true transformation requires not just strategic tools and planning, but also an honest look at what needs to end to make space for new beginnings. Through personal experiences of letting go, like moving on from old roles, environments, and even long-standing relationships, I highlight how fully embracing closure can set the stage for genuine growth and fulfillment. I invite you to acknowledge the impact of open tabs in your lives and make room for evolution, both as a leader and as a person.

Ready to step boldly into your next chapter? Reflect on what you might need to close or release as you look towards the new year. Grab your favorite journal, listen in, and join me in this meaningful conversation about making space for new opportunities. Let this episode be your gentle nudge to welcome transformation

In this episode, I discuss:

• How Mindset Can Derail Even the Best Strategy
• Why Rebirth Requires Letting Go
• Identity Evolution
• The Importance of Closure

If you want guidance on mapping out the plan that will bring your vision to reality in 2026, doors are now open to our Propel '26 1-day virtual planning retreat. Visit https://www.strategicopsinstitute.com/retreat to learn more.

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How can you transform your operations team from a cost center to a powerful profit driver? Have you ever wondered how your team structure impacts your growth and sustainability? In this episode, I share my insights on shifting the mindset and approach to operational roles within small businesses. I explain why every team member should be directly or strategically connected to growth, retention, or increased profitability, and introduce the Lean Dream Team Pyramid as a game-changer for building a sustainable business.

I emphasize the importance of hiring at the strategic execution level rather than the execution level, especially as AI and automation take on more routine tasks. I break down how to identify and eliminate waste, streamline processes, and optimize what's already working. Wanting every operational role to contribute directly to profit, I deliver practical tips for turning routine activities into measurable business outcomes.

If you're ready to rethink your operations and want your team to be real drivers of profit, don't miss this episode. Give it a listen, take notes, and consider tuning in twice to catch all the valuable strategies I share and discover how your business can achieve sustainable and scalable growth!

In this episode I discuss:

• Operations from Cost Center to Profit Center
• Lean Dream Team Pyramid
• Hire for Strategic Execution, Not Just Execution
• How to Eliminate Waste to Boost Profitability

if you want support upleveling yourself or your current team to think like profit drivers, we are now accepting applications for the January cohort of our certification programs for strategic operators. Visit https://www.strategicopsinstitute.com/certification to learn more.

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you striving to hit your first million in business but worried about burnout? Curious how to stand out and scale sustainably, even in today's crowded digital space? Wondering what high-leverage actions will actually move the needle? In this episode of the Simplify to Scale show, I sit down with Julie Chenell to unpack real-life strategies for building a million-dollar brand without losing your momentum or sanity.

Julie is a digital marketing expert and coach, helping companies use growth hacking strategies and marketing tools to navigate the fast-paced & ever-changing landscape of digital marketing. She shares her refreshingly honest perspective on focusing relentlessly on solving specific, urgent, and painful problems, and what customers truly seek.

You will get actionable advice on narrowing down to one high-impact activity, the value of relentless focus, and how to avoid burning out by ignoring distractions and tying every task back to revenue. Julie also gives a sneak peek into her new book, Million Dollar Grit, highlighting the lessons that helped her scale and stay resilient, through the ups and downs of entrepreneurship.

Inspired to simplify and scale your own business? Listen to the entire episode and don't miss out on new episodes each week filled with wisdom that will help you grow smarter and thrive.

"You have to make the pond small enough that you can be the biggest fish."

-Julie Chenell

In this episode, we discuss:

• Solving Urgent, Specific, and Painful Problems
• The Power of Personalization and Transformation
• Relentless Focus Prevents Burnout
• Becoming a Big Fish in a Small Pond
• Positioning and Valuing Your Skills

Learn more and connect with Julie:

• Website: https://juliechenell.com
• Facebook: https://www.facebook.com/juliechenellofficial
• Instagram: https://www.instagram.com/juliecchenell
• Million Dollar Grit Book: https://milliondollargrit.com/

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What does it really take to set a vision for the new year? How do you make confident decisions for your business in Q4? Are you ready to align your goals with what truly matters to you?

In this episode, I share insights on visionary planning and strategic action, inspired by major shifts in my own life and business. From reflecting deeply on your goals to navigating transitions, I reveal why it's important to create a supportive environment and team as you enter the new year. You'll hear how distinguishing between possibility-focused conversations and practicality can protect your vision and energize your team, setting the stage for achieving your big goals.

If this episode gave you some helpful ideas, subscribe, share a review, and explore the resources at strategicopsinstitute.com to scale smarter, not harder. I'm excited to help you make next year your most fulfilling and successful yet!

In this episode, I discuss:

• The Importance of Visionary Planning
• Life and Business Transitions
• Bridging Possibility with Strategic Action
• Recognizing Feelings of Misalignment

Join our SOL Collective community and get complimentary access to the one-day virtual Strategic Planning Retreat that I'm hosting this December: strategicopsinstitute.com/collective

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you wondering how to truly differentiate your business and amplify your results as you scale? Curious about how to blend strategic leadership with AI innovation and authentic positioning? In this episode, I share the three most important focus areas for scaling your business in the upcoming year: strategic leadership, AI enablement, and signature positioning.

I walk you through how each area impacts your growth and the growth of your clients, uncovering why so many businesses sound the same and how to make your services unmistakably unique. I also share how to integrate AI thoughtfully without losing your distinctive voice, and why strategy, not just tactics, will set you apart as the guide your clients need most.

If you're ready to simplify your approach, power up your positioning, and deliver incredible value, this is the episode for you!

In this episode, I discuss:

• Three Critical Focus Areas for Scaling
• Importance of Signature Positioning
• Strategic Leadership Over Tactics
• Practical AI Enablement
• SOL Collective

Plus, For the first time this year, I am opening up access to my SOL Collective community. Join us before our next AI Implementation Lab on November 4th (there are only 12 spots available): strategicopsinstitute.com/collective

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Ever feel like your team isn't on the same page even though you're all working toward the same outcome?

Are you wondering what you could implement to ensure your team feels both heard and empowered, especially during high-pressure projects or brainstorming sessions?

In this episode of the Simplify to Scale show, I am joined by Jessica Maine, to chat about different thinking styles and how they shape team dynamics, especially as the year wraps up and planning ramps up.

We share experiences from our own businesses, explore the differences between abstract and linear thought processes, and talk about ways these styles impact communication and productivity.

Recognizing how team members approach problems can make a real difference in reaching your goals together and avoiding unnecessary frustration.

We discuss practical scenarios where mismatched thinking styles led to friction and offer tips on framing conversations to bridge that gap. From brainstorming to execution, finding a balance between creative and step-by-step approaches can help teams stay aligned and feel valued in their roles. Sharing a few funny stories and insights, we highlight how even a little clarification at the start can prevent bigger misunderstandings down the road.

If you enjoyed these insights and found them helpful for your team or business, we’d love to hear your thoughts. Please leave us a review and share what resonated with you or what topics you’d like to explore next. Your feedback inspires us and helps shape future episodes. Thanks for tuning in and see you again next week!

In this episode we discuss:

• Different Thinking Styles in Teams
• Abstract vs. Linear Thinkers
• Bridging Communication Gaps
• Bridging Communication Gaps
• Setting Intentional Framing for Conversations
• Best Practices for High-Performing Teams

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How can business owners recognize the subtle (or not-so-subtle) signs that it's time for a major business pivot, and what steps can they take to embrace the transition with confidence?

How do self-publishing and traditional publishing differently an author's ability to share their authentic voice and vision?

In this inspiring episode, I welcome Natalie Walstein, founder of Divine Flow Publishing Co., to explore how authors and entrepreneurs can leverage self-publishing to expand their business, impact, and message. She is also a published author of 3 books and counting and the host of the Divine Flow podcast.

Natalie shares her personal journey, from designing magazines to becoming an astrologer to publishing her own books, and recounts how unexpected shifts and client requests guided her to launch a spiritual publishing company. Together, we highlight the importance of listening to your intuition when making business pivots and embracing opportunities as they appear.

You will get an inside look at the self-publishing process, including when to consider this route versus traditional publishing, how a book can act as a powerful tool for business growth, and what it really looks like to maintain creative control and connect authentically with your audience. Natalie also shares valuable insights on finding the right publishing partner, marketing a new book from the earliest stages, and keeping launch momentum going well after release day.

If you’ve been feeling the nudge to write a book or are in the middle of planning your author journey, this episode offers practical wisdom and encouragement to take the next step. Share this episode with a friend who dreams of publishing, and visit Divine Flow Publishing Co. to explore the resources and support Natalie’s team offers

“A book can be the most powerful tool for bringing people into your business and your world.”

• Natalie Walstein

In this episode, we discuss

·

• Leveraging a Book to Grow Your Business
• Traditional Publishing vs. Self-Publishing
• Natalie’s Journey and The Power of Pivots
• When to Market Your Book
• Using a Book as a Business Tool

Links to connect with Natalie:

• The new website is https://bookmagic.co
• The new Instagram is https://instagram.com/bookmagic.co
• The new podcast is https://bookmagic.co/podcast

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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In what ways can you refine your positioning to clearly differentiate yourself from competitors and naturally “pull” clients toward your business?

What’s one premium “add-on” or VIP experience you could offer to elevate your client engagements and boost your profits?

In this episode of Simplify to Scale Show, I walk you through the evolving landscape for service-based businesses and share the best ways to structure, package, and position your offers for the coming year.

We talk through the four main types of offers every thriving business should consider: your signature offer, gateway offers, expansion offers, and continuity offers. I offer actionable ideas on how to use gateway offers to build trust in a discerning market and how expansion and continuity offers can help your clients get even more value from working with you.

I share real examples from my own experience and provide plenty of tips for making your services more attractive and accessible to potential clients. From building trust with assessments to offering sprints and add-on services, and making sure you have a plan for continuing to support your clients, you’ll come away with a fresh perspective on how to set up your service offerings for ongoing growth.

If you’re ready to make your business stand out and want more tailored support, I invite you to check out the Soul Collective community or join my Scale Smarter, Not Harder workshop. Make sure to subscribe to Simplify to Scale so you never miss an episode!

In this episode, I discuss:

• Adapting Service Offers
• Four Core Offer Types
• The Importance of Gateway Offers
• Strategic Positioning
• Client Value & Retention

To join join our SOL Collective community for established service-based business owners and leaders who are ready to strengthen their strategic leadership, visit: https://www.strategicopsinstitute.com/collective

If you're interested in learning more about our certifications for Strategy and Operations Leaders, then you can Join us for our upcoming info session: http://strategicopsinstitute.com/infosession

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What do you think are the biggest obstacles founders face when letting go of control, and how have you seen this play out in your own business or workplace?

How would you mentor someone on your team to develop better discernment, and why do you think it’s so hard to teach?

In this episode of the Simplify to Scale Show, I dive into the ideas of freedom and autonomy for founders who want to step back from the constant demands of their business. I break down why simply building a good team or getting sharper at delegation isn’t enough if everything still ends up coming back to you. Instead, the real shift comes from transferring true ownership, not just tasks, to your team and guiding them to take inspired action on their own.

I share my perspective on the difference between delegation, decision-making, and the power of discernment. I offer examples from my work with founders and teams, showing how moving beyond telling people what to do can help close those endless mental tabs and create more space for your next chapter. I explain how building a team that understands the “why” behind what they do means fewer interruptions and more trust, so you can finally be present outside of work.

If you’re ready to have more time, find true freedom from the day-to-day, and help your team truly step up, this episode has something for you. Share it with another founder who might need to hear this encouragement, and join me again next week for more practical ideas to help you simplify to scale.

In this episode, I discuss: • Misconceptions of Delegation • Empowering Inspired Ownership • Decision Making • True Freedom = Closed Mental Tabs • Steps to Scale and Freedom

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Why do so many entrepreneurs invest heavily in their business teams but overlook getting the same kind of support at home? What practical steps can busy professionals take today to build a trusted home support system that actually works?

In this episode, I sit down with Sue Reeve, the founder of Consider it Done, a UK-based concierge and executive support firm designed to help high-performing professionals regain time and control in their personal lives. Togetehr we shine a light on how the unseen pressures of home life can impact our business goals.

Drawing from over two decades of experience running a top-tier concierge and executive support firm, we explore why entrepreneurs often invest in business teams but forget to seek help at home. From juggling school logistics and caring for ageing parents to the frequent distractions of working from home, we share real stories and tips on building support systems that keep both business and personal life running well.

We discuss the benefits of outsourcing at home in the same way we do in business, highlighting the freedom and clarity this brings. The conversation covers practical strategies, such as finding trusted help for daily needs, building local networks, and designing strong routines for household management. We share firsthand experiences navigating crises, finding balance, and why investing in the right kind of home support is as important as hiring the best people for your company.

If you’ve ever felt stretched thin or wished for more hours in the day, this episode is for you. Take a moment to reflect on where you need support, and consider seeking help at home just as you would in your business. Share this episode with anyone who could use a little encouragement to make life and work more manageable

In this episode, we explore: • Unseen Burnout Triggers • Mental Clutter at Home • Home Support Services • Emotional Barriers

Guest links:

• House & Home Calendar: https://consider-it-done.myflodesk.com/househomecalendar
• Website: consider-it-done.co.uk
• Portfolio: consider-it-done.co.uk/ebrochure-2025
• Hop on a call with Sue: bit.ly/LIexplore2R

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How can business owners best balance the pressure of Q4’s “September scramble” with the need to set themselves up for a strong start in the new year? What role does intentional planning and “leaning out” play in ensuring your business doesn’t just survive the end-of-year rush but actually thrives going into Q1?

In this episode, I sit down with Jessica Maine to talk about the September scramble and how to make the most of the fast-paced final months of the year. As summer winds down, we recognize the pressure and opportunities that come with Q4 planning, from resetting goals to styling our business strategies. We analyze the value of being intentional with our time, focusing on what’s possible, and realistically mapping out goals around holidays, team capacity, and our own energy levels.

We explore actionable ways to streamline our offers, plan impactful promotions during major holidays, and set clear, achievable financial targets. We share personal experiences about leaning into what fires us up, realigning priorities, and how important it is to stay flexible and experiment with new approaches.

As you approach your own September scramble, take a deep breath and look ahead. Take stock of what you want to achieve, identify what truly matters, and plan intentionally for a strong finish this year and a fresh start in the next. If today’s episode sparked ideas or helped you regroup, tune in again next week for more practical strategies and inspiration.

In this episode, we explore: • Embrace the Reality of the September Scramble • Reset and Realign Your Goals • Plan with Reduced Capacity in Mind • Laser-Focus on Revenue Drivers • Clarify and Simplify Your Offer Suite

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How can a founder or ops lead know if it’s time to tighten up their systems or bring more people on board? And what happens when you stop worrying about single tools and start looking at the whole system? Does the business run smoother and scale faster?

In this episode, I break down what a system really is and why it matters so much for operations in any business. I clear up common confusion between systems, tools, and SOPs, and share why systems need to be viewed at a strategic level, not just tactically. Using a real client case, I show how businesses often jump to hiring new people when a better-designed system can actually solve the root issues of inefficiency and overwhelm.

Together, we explore how to architect systems that bring consistency, clarity, and scalability to your business. I walk you through the steps to minimize unnecessary handoffs and dependencies and explain how important it is to look at communications, decision points, and the actual results you want to achieve. By thinking bigger than just processes or tools, you create stronger foundations that can adapt even as the market and your goals evolve.

If you want to get more predictable results, better profits, and a clearer path forward, make systems thinking a priority. If you need support or want to join a community focused on building great systems, check out the links in the show notes. I’d love to hear your thoughts and help you take your business to the next level.

In this episode, I discuss:

• Systems Are Strategic, Not Just Tactical • Mistakes in Growing Businesses • Continuous Improvement and Experimentation • The Importance of True Systems Thinkers • Advice for Founders and Consultants

This episode is part of our Future of Operations series. Listen to the series: bit.ly/opsseries

Want to dig deeper into the Future of Operations? Be sure to get my new eBook: https://www.strategicopsinstitute.com/future-ebook

This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations.

You can also join me for the upcoming Future of Operations to explore these trends and ask your questions live: https://www.strategicopsinstitute.com/future

Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: https://www.strategicopsinstitute.com/certification

Join me for my upcoming Scale Smarter Not Harder Workshop: https://www.strategicopsinstitute.com/scalesmarter

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How can owning your unique “Genius Edge” help you grow your offers without constantly feeling like you have to start from scratch? And how do your real passion and energy shape the way people see the value of your signature program?

In this episode, I am joined by the transformational business coach Stacey Brass-Russell, who brings her insights on achieving growth without overhauling everything. Stacey introduces the concept of your "Genius Edge," which is the powerful intersection of your personal brilliance, how you deliver your work, and your client attraction strategy. She encourages entrepreneurs to focus on evolutionary change and stay true to the work they love, rather than responding to industry noise with drastic reinventions.

The conversation is full of practical advice on refining your messaging, reconnecting with your mission, and evolving your offers in ways that feel authentic and sustainable. Stacey shares stories and strategies for checking in with your vision, tweaking what you already do well, and finding ways to make your business light you up. If you run group programs, work one-on-one, or want a leaner, smarter business, you’ll find inspiration and clear steps to stay excited and effective as you grow.

Ready to rediscover your own Genius Edge and bring fresh energy to your business? Tune into this episode and find out how a few meaningful adjustments can reignite both your passion and your results. If you enjoyed today’s insights, check out Stacey’s upcoming event in New York and connect with her for even more ways to simplify and scale with heart.

You actually have to figure out how to convey who you are, what you do, and why you’re the best person for it, in a way that maybe you haven’t yet

• Stacey Brass-Russell

In this episode we explore: • Genius Edge framework for business growth • Evolutionary change versus radical reinvention • Adapting offers without burning down business • The importance of niche and ideal clients • Crafting offers aligned with personal strengths • Energy and authenticity in sales and delivery • Scaling smarter with lean business models

Links: https://www.staceybrassrussell.com/ https://www.facebook.com/staceybrassrussell1/

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What are the unique strengths and “human touches” in operations that AI can’t replicate?

As AI takes over more repetitive and data-driven tasks, what new opportunities or roles might emerge in operations for those willing to embrace and master this technology?

In this episode, I explore the impact artificial intelligence is having on business operations. I share my perspective on the opportunities AI brings, highlighting how it changes the way we approach tasks like creating systems, managing workflows, and implementing automations.

As more capabilities become available, I discuss the ways AI is transforming how teams work, what skills are needed, and how roles are evolving.

I talk about the advantages of seeing AI as a strategic asset, showing that while AI can handle many repetitive or tactical duties, there are areas where human intuition, leadership, and relationship-building are more valuable than ever.

I provide insights on future-proofing your work by stepping further into strategic leadership and outcome ownership, which set you apart and keeps you in demand as businesses grow and adapt alongside new technology.

In this episode, I explain:

• AI’s transformative impact on business operations
• Overcoming fear and embracing AI opportunities
• Future-proofing your role alongside AI advancements
• AI’s expanding capabilities in operational tasks
• Human strengths AI can’t replicate
• Differentiating strategy and leadership from automation
• Leveraging AI as a strategic business asset

This episode is part of our Future of Operations series. Listen to the series: bit.ly/opsseries

If you’re looking to stay ahead and want to understand how to leverage AI for greater results in your business, I invite you to join me for my live Future of Ops workshop or consider applying for our certification programs.

Check out the links in the show notes below to connect, ask your questions live, or see if the program is the right fit for you. Let’s explore how to make AI a valuable part of your business journey together.

Want to dig deeper into AI in the Future of Operations? Be sure to get my new eBook: https://www.strategicopsinstitute.com/future-ebook

This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations.

You can also join me for the upcoming Future of Operations to explore these trends and ask your questions live: https://www.strategicopsinstitute.com/future

Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: https://www.strategicopsinstitute.com/certification

Join me for my upcoming Scale Smarter Not Harder Workshop: https://www.strategicopsinstitute.com/scalesmarter

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What really happens behind the scenes when a visionary founder and their right-hand try to scale a business together? What would happen in your company if you suddenly had to cut operational roles? Would you have a strategy in place, or would chaos quickly follow?

In this episode of the Simplify to Scale Show, I welcome my right-hand, Jessica Maine, for an engaging conversation about the dynamic between visionary founders and their essential operational support. Together, we explore how the future of operations is shaped by the unique collaboration between visionaries and the right hands who help transform big ideas into working, thriving businesses.

We share real stories and examples of what happens when founders overlook the value operations bring to growth, retention, and everyday success. We highlight why cutting operational roles can disrupt progress and lead to burnout, even when it seems like the logical place to trim. There’s plenty of laughter and wisdom as Jess describes how communicating value in a visionary’s language helps strengthen trust and respect on both sides.

If you enjoyed this episode and know a founder or operational leader who’d benefit from these insights, share this show with them. Stay tuned for more in the series, and remember to subscribe so you never miss an episode full of actionable tips and behind-the-scenes stories.

In this episode, we discuss:

• Visionary–Right Hand Relationship Dynamics
• Importance of Operations in Scaling
• Communicating Operational Value to Visionaries
• Common Mistakes in Cutting Operations
• Trust and Collaboration Between Founder/Right Hand
• Journey vs. Destination: Different Mindsets

This episode is part of our Future of Operations series. Listen to the series: bit.ly/opsseries

Want to dig deeper into the Future of Operations? Be sure to get my new eBook: https://www.strategicopsinstitute.com/future-ebook

This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations.

You can also join me for the upcoming Future of Operations to explore these trends and ask your questions live: https://www.strategicopsinstitute.com/future

Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: https://www.strategicopsinstitute.com/certification

Join me for my upcoming Scale Smarter Not Harder Workshop: https://www.strategicopsinstitute.com/scalesmarter

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What makes a brand stand out and truly grow with your business over time? How can you build trust faster in an evolving marketplace?

In this episode, I have the pleasure of sitting down with Emily Paulsen, a Brand Growth Expert and the Founder of Electric Collab. We explore how to build a cohesive brand ecosystem that grows alongside your business. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy’s Company to startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver.

Together, we share insights on why your brand is more than just a logo or a color palette, defining it as the first impression and lasting reputation your business carries. By focusing on intentional branding, we uncover how to craft a brand message that reflects your unique value and creates deeper connections with your audience.

We also talk about refreshing your brand as your business evolves, the importance of clear language, and showing the true depth of your expertise. We discuss how to keep your branding consistent while adapting to market changes, building trust, and attracting the right clients, especially as buying cycles shift and new discovery channels like AI search become more common.

If you’re thinking about refining your brand or scaling your business, this episode is filled with actionable tips to help you create a brand presence that feels authentic and impactful. Tune in to hear how you can make branding a fun and rewarding part of your growth, and connect with us for more ideas on future-proofing your business.

"Nobody buys just because they like a logo. Design gets attention, but words move people to take action."

• Emily Paulsen

In this episode, we explore

• Brand as first impression and reputation
• Evolving your brand alongside business growth
• Importance of intentional, strategic branding
• The foundational elements of a brand ecosystem
• Building trust with specificity and authenticity
• Challenges and opportunities in today's market
• Enjoying the branding process as a founder

Join me for my upcoming Scale Smarter Not Harder Workshop: https://www.strategicopsinstitute.com/scalesmarter

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How would your business change if your operational leader helped co-create your strategy rather than just implementing it?

In this episode, I focused on the future of operations and operational leadership, sharing how your right-hand person can help you scale your business simply and sustainably. I broke down the three core pillars of the Lean Scaling System: sustainable success, operational excellence, and scalable growth. I explained how your right-hand leader supports you, not just by handling day-to-day tasks, but by co-creating strategy, optimizing systems across the business, and truly owning the growth process.

I highlighted the changing role of an operational leader, encouraging you to see them as a strategic partner who integrates vision, efficiency, and growth. I shared the value of a right-hand person who can look holistically at your business, make the right decisions at every level, and keep things moving forward, whether you’re growing, preparing to scale, or already scaling. I also described how certification and mentorship can help your operational leaders further develop these skills.

If you’re ready to learn more about simplifying and scaling your business, join me at my upcoming Future of Operations workshop for live Q&A and insights tailored to your needs. Subscribe so you never miss an episode, and don’t forget to leave a rating or review to help more businesses grow with confidence.

In this episode, I discuss

• Simplifying and scaling business operations
• Role evolution of the right hand leader
• Lean Scaling System: three core pillars
• Sustainable success through clear vision and planning
• Operational excellence via holistic optimization
• Scalable growth integrating marketing, sales, and delivery
• The impact of AI on operational leadership

This episode is part of our Future of Operations series. Listen to the series: bit.ly/opsseries

Want to dig deeper into the Future of Operations? Be sure to get my new eBook: https://www.strategicopsinstitute.com/future-ebook

This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations.

You can join me for the upcoming Future of Operations to explore these trends and ask your questions live: https://www.strategicopsinstitute.com/future

Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: https://www.strategicopsinstitute.com/certification

Join me for my upcoming Scale Smarter Not Harder Workshop: https://www.strategicopsinstitute.com/scalesmarter

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you wondering how operational leadership is transforming in today’s fast-moving market? Curious about the growing impact of AI on business teams and hiring decisions? In this episode, I kick off a special series about the future of operational leadership, sharing key market changes and what businesses need to focus on for sustainable growth this year and beyond.

I highlight the shift from traditional operations to a more strategic approach, describing how strategic thinkers and systems-minded leaders are vital for scaling. We talk about the rising importance of right-hand team members who can connect your vision to actionable plans, especially as AI tools and agents take on more execution tasks. I also discuss how marketing roles have evolved, potential pitfalls with team fragmentation, and why building the right operational support is so impactful.

If you’re an operational leader or visionary founder ready to grow in a purposeful way, this series is for you. Tune in to learn how you can prepare for the next phase of your business and create a strong foundation for long-term success.

In this episode, I discuss:

• Strategic versus tactical operational leadership
• Impact of AI on business operations
• Importance of hiring a right hand
• Marketing creative vs. marketing operations gaps
• The need for strategic execution team roles
• Lean, efficient, and intentional business growth

This episode is part of our Future of Operations series. Listen to the series: bit.ly/opsseries

Want to dig deeper into the Future of Operations? Be sure to get my new eBook: https://www.strategicopsinstitute.com/future-ebook

This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations.

You can also join me for the upcoming Future of Operations to explore these trends and ask your questions live: https://www.strategicopsinstitute.com/future

Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: https://www.strategicopsinstitute.com/certification

Join me for my upcoming Scale Smarter Not Harder Workshop: https://www.strategicopsinstitute.com/scalesmarter

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What happens when your business no longer needs you every day? How do you reinvent yourself after reaching all your entrepreneurial goals? What if there’s more waiting for you beyond your CEO title?

In this episode, I sit down with Kris Plachy, the coach you call when success doesn’t feel as satisfying as it should! Kris has spent decades helping powerhouse women build empires, and now helps them figure out what to do after that. Through intimate coaching experiences and her signature Sage approach, Kris helps women strip away roles, expectations, and shoulds to uncover what they truly want next.

Today, we navigate the exciting and sometimes challenging transition that comes when your business can run without you. We explore the feelings of restlessness, guilt, and uncertainty that often arise for women who have built successful companies, and we share insights on how to disentangle yourself from the daily grind. We discuss how to embrace becoming a strategic advisor or consultant in your own business and what it looks like to step into a new chapter, uncover new dreams, and reconnect with what truly matters to you.

If you're feeling unsettled after building your business or wondering what your next chapter could look like, this episode is full of inspiration and actionable steps.

In this episode, we discuss:

• Navigating identity after business success
• Handling guilt and restlessness post-achievement
• Disentangling the founder from daily operations
• Transitioning to a strategic advisor role
• The importance of intentional exploration and play
• Stepping into the “sage” era
• The power of leadership for scaling

Join me for my upcoming Scale Smarter Not Harder Workshop: https://www.strategicopsinstitute.com/scalesmarter

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Have you ever felt guilty about stepping back from your business commitments, even when you know you're making the right choice for yourself or your family? How do you handle that tension between professional obligations and personal needs?

In this heartfelt episode of Simplify to Scale, I open up about a period of personal and professional upheaval following my dad’s health crisis and passing. I share how these life events interrupted my routines and forced me to step back from my business, including my long-standing podcast and other commitments. This experience offered unexpected lessons in letting go of guilt, confronting changes, and redefining what matters most, both in business and life.

I reflect on the difficult but necessary process of pausing commitments and how it has sparked important conversations with clients and peers. Many entrepreneurs are feeling drawn to make changes in their businesses, whether that’s stepping back from a program, reimagining team structures, or shifting away from social media. I talk about the very real feelings of guilt and fear that come with these decisions, while highlighting the importance of giving ourselves permission to evolve and pursue what feels aligned.

If you’re at a crossroads in your own business or life, I hope this episode encourages you to honor where you are and trust what you need. Share this episode with someone who might need the same reminder, and remember to subscribe so you never miss a new conversation. I’m grateful to be back with you and look forward to connecting again next week.

In this episode I discuss:

1. Navigating business disruptions and personal challenges
2. Letting go of guilt during change
3. Reevaluating business routines and commitments
4. Embracing reinvention and business evolution
5. Balancing personal priorities with business demands
6. Handling your team and offer transitions thoughtfully
7. Permission to align business with new values

Join me for my upcoming Scale Smarter Not Harder Workshop: https://www.strategicopsinstitute.com/scalesmarter

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What would happen in your business tomorrow if you had to step away today? Is your team truly ready to take charge, or are there hidden gaps holding them back?

In this special episode of Simplify to Scale, Jessica and Annie talk about what it takes to keep a business running when the founder or a key leader has to step away. They focus on how important it is to build trust within the team and with clients. They also talk about planning ahead by creating clear processes, sharing responsibilities, and keeping communication open.

They use real examples to show how teams can step in and handle things when needed. Jessica and Annie explain how to tell if a team is ready to take more responsibility, and what signs show they may need more support. They share useful tools like keeping task boards updated and making sure everyone knows where to find passwords and other important information.

The conversation also includes fun moments as they look back on their first times stepping into leadership roles and remind listeners that things don’t have to be perfect.

If you're a founder or operations leader who finds it hard to step back, this episode offers helpful advice to get your team ready and take a break with confidence. Press play and subscribe for more ideas to help your business grow at a steady pace.

In this episode, we discuss:

· Building trust with your team and clients

· Delegation and ownership of responsibilities

· Importance of documented SOPs and cadences

· Empowering teams and fostering independence

· Recognizing readiness and signs of unpreparedness

Join me for my upcoming Scale Smarter Not Harder Workshop: https://www.strategicopsinstitute.com/scalesmarter

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What if the key to thriving as a millionaire in today’s world isn’t more hustle, but deeper alignment? Are you leading your business with soul, or stuck in outdated strategies that no longer serve you?

In this episode I sit down with Kim Woods, to talk about what it takes to truly thrive as a millionaire in the new era, blending business strategy with intuition and soul alignment. She is New Era Millionaire Maker and her mission is to help you live your soul mission and usher you into the New Era. Kim combines her 25+ years of C-Suite business growth strategies with the ancient wisdom of astrology to align business owners with their soul mission and break outdated success paradigms.

We explore what the "new era" really means, how old ways of operating are shifting, and ways you can harness both masculine and feminine energies for real growth. We also share insights from Kim’s new book and discuss why finding and leaning into your own intuitive success signature is such a game-changer for leaders and entrepreneurs.

Our conversation is filled with fun stories, practical wisdom, and examples on how to make decisions, connect with your mission, and let go of outdated paradigms. We talk through the importance of knowing, liking, and trusting yourself first, along with practical ways to bring these ideas into your business and life. There’s real value in understanding your unique energy signature, which Kim explains with her signature quiz and a peek into her holistic approach.

Ready to learn more about your own signature and step boldly into your next level? Grab Kim’s book, take the quiz, and connect with us. Let us know your signature and join the conversation—your most aligned version is waiting!

"It always starts with you."

• Kim Woods

In this episode, we explore:

• Defining and embracing the "new era"
• Blending feminine and masculine energies
• Individual alignment with soul mission
• Unique, signature-based approaches to success
• Distinguishing from outdated business paradigms

Links:

https://www.kimwoods.com/

https://www.kimwoods.com/podcast/

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What unique or creative referral ideas could you implement in your own business to stand out and stay memorable in your industry? Are your referrals driven by genuine advocacy, or by what's in it for them?

In this episode, I shared insights on building a strong referral system that truly works. I talked about how referrals remain one of the most powerful ways to grow your business, especially as traditional selling methods slow down. I explained the importance of understanding whether someone refers you for the love of you or for the love of themselves. This means knowing who truly advocates for you and who needs a little something extra to promote your work.

I shared real-life stories, like my experience purchasing a bulk order of Mike Michalowicz’s book to access a unique bonus, which led to creative ways to connect with my own network. I emphasized the value of making your referral requests simple, providing resources like swipe copy, and focusing on the overlap between those who believe in you and those who benefit directly.

If you found these ideas helpful and want to build a referral strategy that feels good for everyone involved, please share this episode with friends or colleagues who might benefit too. I would love for you to rate and review the show so more entrepreneurs can learn how to scale businesses they love. Don’t forget to subscribe and join me next week!

In this episode, I discuss:

• Building intentional referral systems
• Providing easy-to-share referral tools
• Targeted invitations vs. mass outreach
• Qualifying and incentivizing referral partners

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What does it really take for a team to stay aligned and motivated when everything feels uncertain in the “messy middle” of scaling a business? As a founder, are you being transparent enough to make your team feel seen and valued, or are they navigating change in the dark?

In this episode, we explore what it really means for teams to navigate the “messy middle” when a business is scaling. Sharing honest personal experiences, we talk about the challenges and growth that happen as teams work through transitions, shifting roles, and new goals. We highlight the importance of transparency and communication from leaders, so team members feel seen and valued, not left in the dark about the changes around them.

We also discuss why ongoing investment in team development pays off, focusing on building trust, empowerment, and loyalty. Instead of holding back, we encourage founders to support ongoing learning so everyone grows together. When teams feel trusted and invested in, they bring even more dedication and creativity to the table.

If you’re a founder or a team member finding yourself in a season of change, we invite you to connect and have those important check-ins. Take a moment to chat openly about where you are and what support would help most. Your team is your greatest asset, and by working together through the messy middle, you unlock new opportunities for everyone. Thanks for tuning in, and let’s keep scaling the right way.

In this episode, we explore: • Understanding the Messy Middle • Importance of Transparency from Founders • Navigating Change and Growth Pains • Investing in Team Development • The Costs and Benefits of Team Empowerment • Advice for Teams and Founders in the Messy Middle

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you curious about how a true high performing team can help you break free from daily operations and focus on bigger business goals? What would change for your business if every team member took inspired ownership and worked together toward a shared vision?

In this episode of Simplify to Scale, I take you behind the scenes of my CSOO certification program and share insights on building a high-performing, self-led team. I talk about the difference between having a group of talented individuals and creating a team that truly works together toward a shared vision and goals. You’ll learn why hiring the right people is just one piece of a much bigger picture, and how team structure and collective ownership are essential to getting founders out of the day-to-day.

During the episode, I walk through strategies and real examples from my training sessions, breaking down the ecosystem approach that allows teams to fully align, communicate, and take inspired ownership of outcomes. I highlight how a true high performing team doesn’t just operate individually but works as a unit, with each member committed to the overall success of the business. I also share tips on empowering your team to self-organize and collaborate without constantly needing direction.

Don’t forget to subscribe, leave a review, and join me next week for more strategies to help your business thrive.

In this episode, I discuss:

• Building a High Performing and Self-Led Team • The Myth and Reality of Self-Led Teams • The True Path to Founder Freedom • CSOO Certification Program

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What does mindful leadership look like in your day-to-day work? How do you stay connected to your team as your business grows?

In this episode of Simplify to Scale, Jessica Maine steps in to talk about mindful leadership and how it’s especially helpful as your business continues to grow. She shares her perspective on leading with empathy, intentionality, and self-awareness, making it clear that leadership is about caring for both yourself and your team. Jessica explains how mindful leadership can enhance your business, boost team morale, and create a positive work environment.

Throughout the conversation, Jessica offers practical ideas for staying connected with your team and maintaining your own well-being. By sharing personal stories and actionable tips, she encourages leaders to check in regularly, listen with compassion, and build trust with their teams. Her approach helps leaders create spaces where people feel comfortable sharing feedback and growing together.

If this episode resonated with you, drop a comment or share it with a fellow leader. Follow Simplify to Scale for more tips on growing your business with intention.

In this episode, Jessica breaks down: • Setting the Stage: Mindful Leadership • Defining Mindful Leadership When Scaling • Positive Impact of Mindful Leadership on Teams • Practical Implementation of Mindful Leadership

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What if the root of your team’s challenges isn’t the people, but the system they’re working in? Are you solving problems… or just putting out fires over and over again?

In this episode, along with Jessica Maine, we talk about how using an “ecosystem” mindset can change the way businesses solve problems and build stronger teams. We share a clip from one of our live Soul Collective training sessions, where we explain why seeing a business as a connected system helps leaders find the real cause of ongoing issues. With tools like the five whys and the fishbone diagram, leaders can fix the root problems instead of just patching things up.

You’ll also get a behind-the-scenes look at how these methods work in our community. We show how open conversations, teamwork, and creative thinking lead to better results. If you're a leader in strategy or operations, a coach, or someone helping teams grow, this episode is full of practical tips and real examples.

If this episode gave you new ideas, we’d love for you to join the Soul Collective. Every month, we run live workshops, share helpful tools, and support you in streamlining your operations so you can grow with confidence.

In this episode, we explore • Ecosystems Thinking in Business • The Five Whys Method • Fishbone Diagram • Turning Root Cause Insights Into Action

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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How can brands maintain authenticity and a human touch while leveraging AI tools? What are some practical ways to simplify your content strategy and avoid "shiny object syndrome"?

In this episode of Simplify to Scale, I sit down with Dawn Ferguson, a brand and marketing strategist with a passion for helping founder-led businesses shine. Together, we talk about how the marketing landscape is shifting with AI and what really makes a brand memorable in today’s crowded digital space. Dawn shares how showing up authentically and putting a real face to your content can turn casual followers into devoted supporters.

We also explore strategies that help businesses cut through noise, like focusing on your true audience, sharing aspirational results, and making your social profiles work harder for you. if you run a service or product-based business, Dawn’s advice on making your brand relatable and inspiring is filled with practical tips! Also, we touch on letting go of cookie-cutter advice and finding a style that feels right for both you and your audience.

If you’re ready to make your marketing more impactful and authentic, tune in to this episode for ideas you can use right away.

"People aren’t buying your service—they’re buying a new life, they’re buying results, they’re buying transformation."

• Dawn Ferguson

In this episode, we discuss: • The Changing Landscape and Future of Marketing • Keys to High-Impact Branding in the Age of Noise • Lessons from Big Brands • What Turns Away Right-Fit Clients

Links

https://sneakersandkale.com/ https://www.instagram.com/sneakersandkale

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What unique challenges do you think each type of business faces when scaling? What does sustainable scaling mean to you, and what are some ways to avoid burnout as your business grows?

In this episode, I share a behind-the-scenes look at my lean scaling system, developed from decades of experience working with founders and their right-hand leaders. I highlight the common pitfalls of scaling a business, especially when moving from multiple six figures to seven or beyond, and discuss how sustainable growth is all about making the right shifts in operations, leadership, and systems at the right time. Through personal stories and real client experiences, I talk about the unique challenges faced by both service and product-based businesses as they strive for higher levels of profit and impact.

I introduce my certification programs designed for those looking to support founders as strategic, scaling-focused operations leaders—roles that go beyond SOPs and checklists to lead teams, manage systems holistically, and future-proof businesses. I emphasize the importance of investing in team members who can grow with your business and why having the right operations leader by your side is key for sustainable scale in today’s fast-changing business landscape.

If you want to learn more about my approach or are curious about strengthening the operations in your business, I invite you to join one of my upcoming open houses or workshops. It’s a great way to discover how the lean scaling system and my certifications can help take your business to the next level.

In this episode, I discuss: • The Realities and Challenges of Scaling • Business Cycles and Common Pitfalls • Gaps in Existing Scaling Systems • Scaling System and Its Unique Positioning • My Certification Program

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Is there really one “right” answer when it comes to pricing, hiring, or choosing the next tool for your business? What if the key to scaling your business isn’t doing more—but thinking differently?

In this episode of Simplify to Scale, I talk about how important it is to consider context when making business decisions. I explain that there isn’t always one “right” answer—especially when it comes to things like pricing, building a team, or picking new tools.I share real examples from my consulting work to show how asking the right questions can help you find the best path for growth and long-term success.

You’ll see why I often say “it depends” and how that simple answer can lead to better, more thoughtful conversations. I walk through real situations where knowing a client’s true goals and big-picture vision helped shape the right solution. This episode is packed with tips on how to build a profitable, scalable business without making things more complicated than they need to be.

If you found this episode useful, don’t forget to subscribe, rate, and leave a review to help more business owners learn how to grow in a sustainable way.

In this episode, I discuss: • The Critical Role of Context in Decision Making • "It Depends" as a Consulting Mindset • Real-World Examples Illustrating the Approach • Dangers of Oversimplified Decisions

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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What should you focus on first when leaving a corporate job to start your own business? What are some of the identity shifts that entrepreneurs experience when transitioning from corporate to entrepreneurship

In this episode of Simplify to Scale show, I talk with Deb Boulanger, CEO of Life After Corporate, about moving from a corporate job to starting your own business. She is a sought-after speaker, business mentor, and thought leader helping high-achieving women leaders successfully transition from corporate careers to profitable coaching and consulting businesses. Deb shares her thoughts on how the market is changing and why more people are starting coaching and consulting businesses after leaving corporate roles. She talks about the need to solve real problems and clearly explain the value of your offer.

We also talk about challenges that come up in the early stages of building a business. These include creating a business model that works and not spending too much on branding before getting clients. We share ideas on pricing, how to position your offer, and ways to shift your mindset to stay focused on what matters most. Deb also talks about getting support from experienced professionals and focusing on work that helps the business grow. This episode is full of practical tips you can use. If you're thinking about starting your own business or want to grow the one you have, you’ll find helpful takeaways here.

"The sky is never falling, and it's a matter of keeping your head in the game and leaving yourself open to creative solutions."

• Deb Boulanger

In this episode, we explore: • Building a Profitable Coaching or Consulting Business • Key Factors for Profitability and Standing Out • The Concept of Return on Advantage (ROA) • Pricing and Positioning Strategies • Practical Strategies for Success • Overcoming Challenges and Business Scaling

Links: https://lifeaftercorporate.com/

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Are you working harder but still feeling stuck in the cycle of never-ending tasks just to keep your business growing? What if scaling your business didn’t mean adding more stress and resources but actually required doing less in a smarter way?

In this episode of the Simplify to Scale show, I talk about how businesses can grow in a way that lasts. Growth often looks exciting but can bring challenges and confusion. Many businesses work harder to earn more, but this can require more resources and lead to exhaustion. I explain why it helps to simplify how a business runs to support growth without adding extra stress or stretching resources too thin.

I share lessons from my own journey and explain how planning, focused offers, and strong systems help businesses grow. By reducing dependence on the founder and building systems that improve how things work, businesses can increase profits and create space for strong leadership. This approach supports both the founder and the business over time. For those looking to improve how they grow their business, this episode provides useful steps to make smart changes. Join me in building a business that works for you, and be sure to leave a review for a chance to win a free coaching session.

In this episode, I discuss: • Introduction to Scalable Growth • Effort Driven Growth vs. Scalable Growth • Strategies for Achieving Scalable Growth • How to Scale Without Burning Out

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Welcome to Simplify to Scale Show!

I’m so excited to introduce this rebranded version of the podcast, where we’re sharpening our focus on what truly matters for sustainable growth: simplification.

How can a business ensure it is on the path toward simplifying before scaling? What are some examples of common pitfalls businesses face when they attempt to scale too quickly?

Scaling a business isn’t just about getting bigger—it’s about doing so strategically without adding unnecessary complexity that slows you down. Businesses naturally evolve from the "emerge and grow" phase into "scale and sustain," but if you don’t simplify along the way, you risk operational chaos and inefficiency. That’s why I emphasize integrating simplification strategies early, so second-time and serial founders can sidestep the common pitfalls of scaling.

In today’s episode, I’m diving into the complexities of modern business and why so many founders find themselves overwhelmed as they grow. Simplifying isn’t just something you do before scaling—it’s an ongoing strategy that ensures sustainable success.

This rebrand reflects my commitment to blending the Lean Out Method with powerful, strategic insights to help you streamline operations, reclaim your time, and scale with clarity. To celebrate, I’m offering exciting opportunities—you can win a 90-minute coaching session or a 90-day lean-out planner to help you put these strategies into action.

I’d love for you to be part of this journey! If this episode resonates with you, rate and review the show—it helps shape future content and supports our mission to help more founders simplify to scale.

Let’s get started!

In this episode, I discuss: • Purpose of the Rebrand • Sustainable Success and Simplification • Life Cycle of an Offer in Business • Consequences of Not Simplifying • Celebration of the Rebrand and Giveaways

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

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Have you ever struggled to find the right people for your team? Are you wondering how to hire in a way that actually helps you scale instead of slowing you down?

In this last episode of Lean Out Your Business, I’m sharing a huge update—I am officially rebranding the podcast! But don’t worry, my mission hasn’t changed. I’m still here to help you simplify operations, scale sustainably, and create a business (and life) you love.

This episode is all about hiring—a topic I’m incredibly passionate about, especially as I grow my own team. I walk you through my top hiring strategies, including why patience is key, how to get crystal clear on your business needs, and how to build a dream team that truly aligns with your culture. Plus, I’ll share why skills alone aren’t enough and how investing in the right onboarding process can make all the difference in scaling with ease.

If you’re excited about the new direction, hit subscribe and join me next week for episode 222! The same powerful content, a fresh new look, and so much more to come. And if you’ve been finding value in these episodes, I’d be so grateful if you could take a moment to rate and review—it truly helps me continue this journey with you!

In this episode, I discuss:

• Introduction to Podcast Rebranding • Team Building and Hiring Process • Top Tips for Hiring • Solid Onboarding Plan

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What are some common mistakes businesses make when setting context for clients, and how can these be avoided? Wondering why some businesses effortlessly get glowing testimonials and referrals while others struggle to get noticed?

In this episode, I dive into the critical importance of setting context for your clients in every business engagement. While it may seem like common sense, I’ve seen firsthand how gaps in communication can lead to dissatisfaction, lost referrals, and missed opportunities for testimonials. Even when you’re delivering great work, a lack of clarity and visual representation can erode trust. I’ll share real experiences from my own client engagements and break down the most common mistakes businesses make—like assuming clients always understand what’s happening behind the scenes. I’ll also give you actionable strategies to improve communication, provide consistent progress updates, and showcase results in a way that keeps clients engaged and builds lasting trust.

By the end of this episode, you’ll know exactly how to turn your clients into enthusiastic advocates who naturally refer your services. Let’s lean out and level up together—tune in now!

In this episode, I discuss: • Setting Context for Clients • Building a Lean Dream Team • Recommendations for Better Client Communication • Necessity of Clear Plans

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Could the way you talk about pricing be unintentionally limiting your business growth and client relationships? What if shifting your focus from self-worth to client transformation could unlock more sustainable success?

In this episode, I dive deep into the commonly used phrases "charge what you're worth" and "get paid what you deserve," uncovering the hidden pitfalls they create in business communication. While these statements may sound empowering, they can actually be misleading and even harmful—both to your personal self-worth and your business brand.

I challenge you to rethink how these phrases tie your worth to monetary value and why it's crucial to shift the focus to client-driven value instead. I’ll share practical insights on positioning, messaging, and enhancing perceived value—helping you move away from pricing based on self-worth and toward pricing that reflects the real transformation and results you provide.

If you're ready to refine your business language, create a stronger brand, and build a more sustainable and scalable business, this episode is for you. Join me as I break down how to communicate your value effectively and set pricing strategies that benefit both you and your clients in the long run. Let’s dive in!

In this episode, I discuss:

• The Problematic Language of Pricing • Worth vs Pricing • Misguided Advice and Pricing Strategy • Actionable Advice and Shifting Perspectives

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Are you feeling stuck in the “messy middle” of scaling your business, unsure how to break past your current revenue plateau? What if the key to reaching seven figures isn’t working harder or hiring more, but actually simplifying your business?

In this episode, I dive into the concept of scaling through the "messy middle"—the chaotic phase of growing a business from multi-six to multi-seven figures. This stage often comes with challenges like feeling trapped in daily operations, fluctuating profitability, and dealing with complex systems and team dynamics. I know this struggle firsthand, and it’s what led me to develop the Lean Out Method and the Simplify to Scale system.

I’ll help you recognize when you’re in the messy middle and debunk the common myths that keep business owners stuck—like the idea that more sales or a bigger team will solve everything. Instead, I’ll show you why simplification is the key to scaling sustainably. I’ll also introduce my SPSDI framework—focusing on Strategy, Planning, Systems, Team, and Insight—as the foundation of a scalable business.

Ready to streamline your business and scale smarter? Join me for my free Scale Smarter Workshop at strategicopsinstitute.com/scalesmarter and take the first step toward simplifying your journey to success!

In this episode, I discuss: • Characteristics of the Messy Middle • Personal Experience with the Messy Middle • Common Misconceptions and Traps • Steps to Break Through the Messy Middle

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Are you unknowingly sabotaging your business growth with tempting shortcuts that lead to long-term struggles? What simple, smart strategies can you implement today to build a sustainable business without constantly pivoting?

In this episode of the Lean Out Your Business podcast, I’m diving into the hidden dangers of taking shortcuts in your business. While quick fixes and overnight success strategies may seem appealing, they often lead to short-term wins but long-term headaches, leaving you stuck in a cycle of inconsistency and constantly reacting to problems.

I’ll share real examples of businesses that got caught up in shortcut traps—whether it was falling for overhyped promises or relying too much on AI without understanding how to use it effectively. I’ll also talk about why doing what you love is important, but giving your business what it truly needs is essential for sustainable growth. That means focusing on both short-term wins and long-term strategies, so you can keep improving instead of constantly shifting gears.

If you want to scale your business in a simple, sustainable way and avoid these common pitfalls, tune in to this episode. I’m also inviting you to join my free Scale Smarter workshop, where we’ll dive deeper into strategies that actually work. You can register at strategicopsinstitute.com/scalesmarter to set your business up for long-term success. Let’s grow smarter together!

In this episode, I discuss: • The Hidden Costs of Shortcuts • Major Areas of Concern with Shortcuts • Examples and Real-Life Scenarios • Consequences of Overhyped Promises • Strategies for Sustainable Growth

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Have you ever found yourself second-guessing a decision? What are the subtle signs your intuition gives you—and are you paying attention to them? How do you balance gut feelings with data when making big decisions in your business or life?

In this episode, I dive into the power of intuition in decision-making. I share a personal story about a decision I kept going back and forth on—one that made me realize just how important it is to recognize and trust my intuition. When we learn to listen to those inner nudges, we can make choices that feel more aligned and ultimately lead to better outcomes.

I also talk about how moments of reflection—especially during everyday activities like driving—help me process my thoughts and get to the root of what’s really going on. If you find yourself constantly revisiting a decision, that might be your intuition trying to tell you something. While intuition is powerful, I also believe in the importance of data. The best decisions often come from a mix of both. There are times when intuition can see things that data can’t—like when sensing market shifts or coming up with new, innovative ideas.

Before we wrap up, I invite you to think about how your intuition shows up in your own decision-making. Try journaling about it or discussing it with someone you trust. You might be surprised at what you discover!

In this episode, I discuss: • Understanding Intuition in Decision Making • External Recognition of Intuition • Feelings Associated with Decision Making • Blending Intuition with Data

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Have you ever felt overwhelmed by your own goals at the start of the year? Is your team aligned with the most important priorities, or are you stuck in busy work?

In this episode of the Lean Out Your Business podcast, I talk about the common challenges business owners face at the start of the year. It’s easy to get excited, set big goals, and then realize you’ve taken on too much. I share how to adjust your plans without guilt and refocus on what truly moves your business forward.

I also touch on external challenges like economic changes and how they affect sales and growth. Instead of making quick, reactionary decisions, I explain why being strategic and intentional is key. Slow periods can actually be a great time to make smart changes that set you up for success.

No matter how your year has started, this episode will help you reset, communicate clearly with your team, and stay focused on what really matters. Tune in for practical tips to keep your momentum strong and scale your business with confidence!

In this episode, I discuss:

• Handling Market and Economic Challenges

• Actionable Strategies for a Successful Q1 and Year

• Maintaining Mental and Emotional Balance in Business

• Embracing New Beginnings and Energies

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Are you the face of your business, but wondering how to scale without being involved in everything? How do you transition from a one-person show to a thriving, team-driven business without losing your unique touch?

In this episode of the Lean Out Your Business podcast, I dive into a big question many entrepreneurs face: should you build a personal brand or a business brand? I share my own journey, including how I’m shifting things at Strategic Ops Institute, and why moving from a one-person show to a team-driven business is so important for growth.

We’ll talk about how to systematize your business, showcase your team, and blend personal and business branding in a way that still feels authentic but also scalable. I’ll also share examples—like Richard Branson’s Virgin Voyages—to show how the right balance between personal touch and brand identity can help your business grow.

If you’re looking to scale and aren’t sure how to make this transition, this episode is for you! I’ll walk you through practical steps to help you shift your business model.

In this episode I discuss:

• Scaling a Personal Brand

• Challenges of Scaling a Personal Brand

• Mental and Personal Growth in Scaling

• Personal vs. Business Brand

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What are some strategies businesses can implement to minimize the time spent searching for information? How can visionary leaders balance their innovative ideas with the need for implementation and maintaining focus on current projects?

In this insightful episode, I am joined by Jessica Maine to dive deep into the intricacies of achieving operational efficiency. We talk about the importance of identifying and eliminating waste within a business, especially in small service-based businesses. I explain the ten critical areas of waste such as unnecessary complexity, incomplete work, and searching, which can drain time, money, and energy if not addressed properly.

Together, we discuss real-world examples and practical steps for managing resources better, reducing delays, and maintaining high-quality work. We share the importance of constant evaluation and optimization to preserve the effectiveness of a business. Throughout the episode, we emphasize understanding and minimizing knowledge depreciation, highlighting the significance of timely refreshes in your content and the importance of avoiding fragmentation within business elements.

Tune in to learn how to create a streamlined, productive, and profitable business environment!

"Delays are expensive. Delays are costly. They delay value for your client. They delay revenue for your business."

-- Jessica Maine

In this episode, we explore:

• Operational Efficiency
• Ten Areas of Waste
• Examples and Specific Cases
• The impact of Delays

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Are your business goals for the year feeling realistic, or are you struggling to keep up with the momentum you started with? What would it look like if your business had a rock-solid framework that kept you ahead without the constant overwhelm?

In this episode, I dive into how you can set realistic and sustainable goals for your business. With January already halfway through, it’s the perfect time to check in on your progress and keep your momentum strong—especially with all the challenges happening in the world.

I talk about how success isn’t just about quick wins but creating a solid foundation for long-term growth. I share my SPS TI approach—strategy, planning, systems, team, and insight—that helps businesses thrive by focusing on the right things at the right time.

We’ll cover everything from reimagining your offers and improving your processes to using AI and tracking the right metrics to keep your business running smoothly. If this sounds like what you need, make sure to listen until the end. See you next week for more tips to keep to grow and scale your business!

In this episode, I discuss: - How to Achieve Goals and Build Sustainable Success - Breaking Down SPSTI - Actionable Steps and Next Focus Areas - Balancing Measurement and Action, Based on Data

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Ready to start the new year with your team fully aligned and crystal clear on their role in achieving your vision? A little clarity can go a long way in setting the stage for massive success and ensuring you have the right people doing the right things. In this week's episode of the Lean Out Your Business Podcast, I am taking you behind-the-scenes and sharing what I do to give my team the clarity they need to move the business forward in the most simple and aligned way. I also share a powerful tool you can use with your team to align them to their zone of genius work, called the "Right Fit Responsibilities Evaluation". When things aren’t quite working, we adjust strategically to lighten the load to boost effectiveness and satisfaction across the team.

Wishing you a happy and successful new year!

In this episode, I discuss:

• Clarifying roles and responsibilities for your team - The power of using a theme for the year - Setting guiding principles that ensure results - Identifying areas for personal and team growth - How to proactively address misalignments - Ensuring everyone on your team is set up for success

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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As a female leader, how do you continue to advance and shatter the glass ceiling without breaking yourself in the process? Whether you are a business owner or an executive working within a company, we all hit ceilings, some external and some internal. The key is understanding how to recognize them and break through them in a healthy way.

That's what Jen Coken and I discuss on this week's episode of the Lean Out Your Business Podcast. Jen is an internationally acclaimed Imposter Syndrome expert who empowers women executives in male-dominated industries to lead with more authority, influence, and impact and to be leaders people respect and recognize.

We discuss the growing number of women in leadership roles and why companies must create better pathways for them to succeed. Jen highlights the importance of self-discovery and confidence, encouraging women to know their worth and tackle biased environments head-on.

We share practical tips for overcoming self-doubt and imposter syndrome, such as speaking up, setting personal goals, and balancing work and life. Jen also gives us a sneak peek into her upcoming book and her Executive Presence Accelerator Program, designed to support women in STEM.

This conversation is full of actionable advice for anyone wanting to grow in their career while maintaining their well-being.

"Experiencing imposter syndrome could be a sign that you're playing big or taking risks in your career. Embrace it as a superpower." - Jen Coken

In this episode, we dive into how to shatter the ceiling without breaking yourself including:

• Strengthening your executive presence and influence
• Turning feelings of imposter "syndrome" into your superpower
• What imposter syndrome really is - hint: it's not a syndrome
• What to do when you feel undervalued or invisible
• Navigating biases and external glass ceilings
• Recognizing and breaking internal glass ceilings
• Setting boundaries without feeling guilty

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Curious for what it's going to take for success and scale in 2025? As always, it starts with leaning out anything that isn't working. Whether it’s outdated strategies, underperforming offers or team members, challenging clients, or systems that are bogging you down, it’s time for decisive action and necessary endings. But it will take much more than that this year!

In the last episode of the year, I break down key predictions for 2025 to help you grow your business. I cover why focusing on a niche, clearly showing how you solve problems, and being authentic and personal are more important than ever. Drawing from my experience working with businesses of all sizes, I share tips on creating a unique framework, building stability, and strengthening client relationships to stay ahead in an AI-driven market.

I also discuss the shift from transactional to transformational business models and why personal connections and storytelling matter. By letting go of what doesn’t align with your goals and using automation wisely, you can create exceptional client experiences that boost profits, loyalty, and referrals.

With a focus on clarity and action, I provide a guide to rethinking your services to stand out in a changing market. So, as you prepare for 2025, don’t miss these insights on mastering your niche, sticking to solid strategies, and connecting deeply with your clients.

In this episode, I share my top predictions for making 2025 a breakthrough year including:

• Why decisive action is so critical in 2025
• Small changes that will make a big difference with conversions
• How to create deep, value-based connections with clients
• How to leverage AI for operational efficiency, not just content
• Reimagining your offers to align with shifting buyer behaviors
• Differentiating yourself and claiming your unique place in the market

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What are some personal or business challenges you faced this year, and what lessons have you taken away from them? How do you plan to apply the lessons learned from this year to make the next year more successful?

In this episode of the Lean Out Your Business podcast, I reflect on the past year and analyze how to find the positives, even in tough situations. I share a personal story about a challenging time I faced and how using cards for introspection helped me uncover valuable lessons.

I encourage you to reflect on any patterns in your lives that might need to change to avoid repeating negative experiences. I also highlight the importance of celebrating wins—big or small—and appreciating joyful moments from the year.

To get into the right mindset, I offer simple tips like journaling, talking to a coach or mentor, or connecting with a trusted business friend. This episode is a gentle reminder to embrace both the good and the bad, as they all help us grow personally and professionally.

As we move into the new year, take time to reflect, learn, and carry those lessons forward!

In this episode, I discuss:

• Personal Reflection and Tools
• Practical Reflection Methods
• Lessons Learned from Challenges

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Do you ever feel sales calls are more cringe than connection? Many of us dread those overly scripted, awkward interactions that seem anything but natural. But what if there was a better way to connect that’s genuine and effective? That's exactly what Aleasha Bahr and I chat about in this week's episode of the Lean Out Your Business Podcast. Aleasha is a sales strategist speaker, best-selling author, and founder of the Black Sheep Sales Method™️. Aleasha shares her refreshing take on sales, focusing on being authentic and personal instead of using traditional, pushy tactics.

She brings insights from her journey as a former “idea seller” in the corporate world and explains why being transparent about product fit can actually win you more clients. Plus, we’re busting the myth that introverts can’t excel in sales—hint: empathy and listening skills play a huge part.

Aleasha offers practical advice on her sales philosophy, highlighting the value of curiosity and empathy over manipulation.

Finally, we emphasize the importance of ensuring a good match between a client and the service, creating mutual benefits for long-term success.

"Creating an ‘anti-audience’ helps attract the right clients by clearly stating who you are, and who you are not."

• Aleasha Bahr

In this episode, we dig into approachable sales techniques that feel good and actually work, including:

• How to use curiosity and empathy effectively in sales conversations
• The “pitch weaving” technique to keep engagement high
• Identifying your “anti-audience” to attract the right clients
• Pre-call educational materials to streamline your sales process
• Making pricing a collaborative discussion
• How to embrace a black sheep sales philosophy

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Can your business actually achieve your financial targets for 2025? This answer is 'no' far more often than you may think. One of the first things I do when working with a business is assess their scalability by looking at their offer suite, business model, and supporting ecosystem. In a lot of cases, the business has a (mostly invisible) ceiling below the financial targets and goals that have been set. Meaning that unless something changes, the business can't support the level of growth the business has planned. This can show up in a lot of different ways, but one thing is common... changes usually need to start within the offer suite.

In this episode of the Lean Out Your Business podcast, I discuss how your offers shape who you attract, how scalable your business is, and your overall success. I share an interesting story about a competitor who copied my strategies but made critical mistakes that will likely impact their long-term sustainability.

Further, I explain why aligning your offers with your audience's needs is essential, why simplicity is key for profitability, and how understanding your financial goals can create a better experience for your clients. Through practical tips and reflection, you'll learn to evaluate your offers, team capacity, and systems to ensure your business thrives without unnecessary complexity.

In this episode, I discuss:

• How your offer suite impacts your audience
• Recognizing mismatched offers and their effects
• Evaluating financial targets and capacity
• Strategies to simplify and streamline
• Identifying and overcoming business growth ceilings

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Ever feel like the conversations between a visionary founder and an operational leader is like deciphering 2 different languages? Aligning visionary ideas and thinking with operational strategies and actions is critical for a business’s success but it comes with plenty of challenges and ways for things to get lost in translation.

In this episode of the Lean Out Your Business Podcast we dive into how the SOL Collective is helping leaders connect, grow, and find their flow. Special guest, Jessica Maine, shares how this community supports fractional COOs, strategy advisors, and more with collaboration and learning.

We chat about the powerful role of a “visionary whisperer”—the person who helps founders turn big dreams into clear action steps while speaking their language. You’ll learn how to align strategies with founders’ visions without overwhelming them and how tools like the Lean Strategic Planning Framework make goal-setting simple and effective!

"Effective communication is key to aligning visionary thinking with actionable strategies."

• Jessica Maine

In this episode, we discuss:

• Effective communications between visionary thinkers and operational thinkers
• The art of translating vision and strategy into day-to-day actions
• Building a cohesive team that has both strategic and operational strengths
• How visionaries and their right-hand can effectively work together to achieve results

Ready to get out of the day-to-day operations of your business?

A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol

Looking to go deeper and learn how to scale your business sustainably?

OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy

Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?

Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Thinking about launching a certification program but not sure where to start? If the idea of turning your expertise into a certification program feels overwhelming, you’re not alone.

In this episode, I share my experience launching two certification programs: Chief Strategy and Operating Officers (CSOO) and Entrepreneurial Project Managers (EPM). I break down the process of designing and implementing certifications, focusing on starting with the end goal in mind.

I introduce the Shuhari framework, inspired by martial arts, to simplify the process into three stages: SHU (learning), HA (practicing in context), and RI (mastery). This method helps structure certifications, whether they're short knowledge-based courses or in-depth skill-building programs.

I also discuss the importance of hands-on application through capstone projects and share key lessons from my journey, including how I determined the length and structure of my programs.

In this episode, I share how to alleviate the overwhelm using a simple (and surprisingly effective) framework inspired by martial arts including:

• A breakdown of the shu ha ri framework and why it’s perfect for creating certifications
• Tips on structuring programs with varying durations to fit different needs
• How to make sure your certification delivers real-world results
• Strategies for keeping your certification relevant with ongoing support and renewal
• How to avoid overthinking the process and get started

If launching a certification is priority for you next year, you won’t want to miss this one.

Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Do you want more freedom in your business as you look ahead at 2025? Many entrepreneurs feel so buried in details and distractions that it can seem impossible to reclaim control of your time and clarity in focus. In this week's episode of the Lean Out Your Business Podcast, I chat with Melissa Unsell-Smith, founder of Catalytic Icon, about creating a business that aligns with the life you truly want and achieving success without overworking.

Melissa shares her journey building multimillion-dollar B2B SaaS companies and highlights the power of stepping outside our comfort zones to unlock potential and boost revenue.

Melissa also breaks down the core principles she uses to guide her clients: staying aligned with one’s identity, using the 80/20 rule, cutting out non-essential tasks, as well as embracing discomfort to grow. Melissa and I both emphasize the importance of self-care, with simple strategies like organizing your calendar and taking solitude retreats to support growth in both life and business.

"Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity."

– Melissa Unsell-Smith

In this episode, we explore:

• Key principles for achieving freedom and wealth
• Eliminating distractions and gaining clarity
• Utilizing the 80/20 rule for maximum impact
• Embracing discomfort to drive growth
• Practical steps to reclaim your time

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Ever struggled with knowing when it’s time to let a team member go? If you’re constantly questioning it, you might already have your answer.

In this episode, I share insights from a recent conference where I led a workshop on growing your business sustainably (without burning out). During the workshop, someone asked about knowing the right time to part ways with a team member. My answer? If you’re already wondering, it might be time.

I also emphasize how important it is for team members to bring a sense of relief, not stress. Alignment is also key, so I encourage business owners to listen to their instincts and consider if their team truly supports their future vision. Additionally, I share tips on how to help great employees grow, and when it’s best to make hard choices with those who may be holding you back.

If you’re thinking about making changes in your team or want to be ready for success in the new year, this episode is for you.

In this episode, I discuss:

• Identifying the right time to let someone go
• How to make the decision without overthinking
• Balancing loyalty with business success and scale
• How to best support the person you need to let go
• Preparing your team for next-level growth

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Are you set up for a successful new year?

Ending the year strong isn’t just about closing this chapter but setting the tone for the next one.

In this episode of the Lean Out Your Business podcast, I discuss actionable steps to wrap up the year successfully and set the right foundation for the upcoming year. I guide you on how you can optimize your time, evaluate business activities, and get ready to hit the ground running in the new year. Learn how to objectively take a closer look at your business practices, investments, and the individual roles within your business. And of course, I discuss best practices for planning ahead, and how to make sure your vision is grounded in practical and actionable goals. I also share how having the right people, systems, tools, and automations can support your goals and why measuring progress is vital to ensuring progress. In this episode, I dive into planning for a successful finish to this year and start to next year including:

• Clarifying next year's vision and goals
• Clearing out what doesn’t serve you
• How to avoid overworking in the new year
• Setting up the right systems and team to support you
• Maximizing end-of-year $ opportunities

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Ready to better align your business growth with personal growth in the new year? Scaling in 2025 looks different than prior years. It is a new era and requires a new approach. That's where Kim Woods comes in! Kim and I teamed up recently in Colorado to deliver a keynote that blends her unique astrology-driven strategies and "knowing, liking, and trusting" yourself with my “simplify, sustain, scale” model.

Kim Woods is a master astrologer and business strategist and she is all about combining astrology with modern business strategies. Kim explains how astrology has influenced important tools like Carl Jung's work and the Myers-Briggs personality test. She also shares details about her popular 12-question quiz, which has been taken by 22,000 people to help understand different decision-making styles.

Kim’s method blends masculine and feminine energies, making her strategies pragmatic for today’s fast-changing business world. She highlights the power of self-awareness and building real connections, rather than relying on automated systems, to achieve business success. We also discuss how our approaches, "know, like, trust" and "simplify, sustain, scale," are coming together in a new live event focused on making big business moves.

"It's crucial to balance innovative ideas with practical implementation. That's where true growth happens."

• Kim Woods

Tune in to this week's episode of the Lean Out Your Business Podcast - our 200th episode! - where Kim and I merge insightful ideas and practical steps to help businesses thrive and scale in the new era including:

• How "know, like, trust" helps you to "simplify, sustain, scale"
• Balancing structure with flexibility in business planning
• Impact of astrological insights on effective business moves
• Practical steps for staying adaptable in 2025
• What it looks like to successfully scale in the new era

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Is your business ready for success and scale in 2025? As you look at what it will take make your big bold vision and goals a reality in the new year, there are some key things to consider. Not only has the way we market and sell shifted, but the way our business operates needs to shift as well. Things that were a nice-to-have in prior years are now a bare minimum for success.

In this episode, I'm excited to celebrate the launch of my new brand, the Strategic Ops Institute, and share some important insights on the future of business operations. I talk about key market changes and how AI is playing a big role in transforming the way we work. It’s not just a competitive advantage anymore—AI is something businesses must use to grow and run more efficiently.

I explore why strategic planning is so important, how we need to balance innovation with steady growth, and why it's essential to connect marketing with operations. I introduce my S.P.S.T.I Framework, Strategy, Planning, Systems, Team, and Insight—which is the foundation for scaling a business in a simple and sustainable way.

In this episode, I dive into what I see as the future of operations and scaling success for small businesses including:

• The role AI plays in scalable and sustainable growth in 2025
• The critical integration of marketing and operations
• Balancing short-term wins with long-term sustainability
• How the way we build out our team is changing
• The top 3 changes that impact your operations

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Do your business results ever leave you feeling like you're on a roller coaster? You want to create a stable and predictable business that avoids burnout and minimizes constant stress. So how do you scale your business without burning out?

In this episode, I explore the concept of sustainable scaling and break down the two key components of building a business that grows without leading to burnout: sustainable results and a sustainable pace. I discuss how many entrepreneurs get caught up chasing what's "new"—new ideas, tools, or strategies—that may offer short-term wins but don't create lasting stability.

I also highlight the importance of maintaining a sustainable pace in business operations. While periods of intense work, like during a launch, are sometimes necessary, it's crucial to recognize when these bursts of effort become the norm rather than the exception. Whether it's systematizing processes to eliminate redundancy or ensuring tasks align with your zone of genius, finding a sustainable rhythm is essential for you and your team.

In this week's episode of the Lean Out Your Business Podcast, I share the two key elements to do so successfully including:

• Why consistency is key when you want lasting results
• How chasing new ideas can sabotage your scaling efforts
• The importance of a sustainable work pace for both you and your team
• Why a predictable business model leads to long-term success
• Practical tips on planning and systems to support sustainable scaling

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Why is it important for businesses to block out distractions and focus on what really matters, especially in today’s tough market? Providing an exceptional client experience isn't just about what you deliver, but how you make your clients feel throughout their journey with you. In this week's episode of the Lean Out Your Business Podcast, I am joined by Kim Breiland, a customer experience expert and creator of The Customer Experience Formula™. Kim specializes in helping entrepreneurs and small business owners grow their businesses without burning out.

We explore it’s crucial for businesses to avoid distractions and focus on the essentials. Kim shares her story, including her background in psychology and customer service at Princeton University, stressing that businesses need to offer not just good products but also great customer experiences. She explains key moments for keeping clients engaged and the risks of ignoring customers after they’ve made a purchase.

Kim also gives practical tips, like adding a personal touch to business interactions, making sure the customer experience is smooth, and gathering regular feedback to make clients feel heard. Her advice, backed by her certifications in neuroplasticity, offers a well-rounded approach to balancing both emotional and business needs.

"Retaining clients should be as much a priority as acquiring new ones. Both are key to improving profit margins."

• Kim Breiland

Kim shares the critical role client experience plays in business success including:

• How personal interactions can improve client satisfaction
• How to implement effective feedback loops
• How to evolve your client experience in line with market changes
• Ensuring each customer interaction is positive and impactful

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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How have the operational areas of your business impacted your overall results? How do you balance staying engaged with your business's strategy while delegating operational tasks? Have you encountered any issues with completely delegating without oversight?

In this episode, I talk about the challenges of growing a business in a sustainable way, especially when it comes to operations. I highlight common mistakes founders make, like only addressing operational issues during a crisis or hiring the wrong people. I also discuss how important it is to make operations a key part of the business from the start and how to avoid these mistakes for better efficiency and smoother growth.

I emphasize the need for a well-rounded approach to operations, including regular check-ins, clear documentation, and a steady strategy. I also talk about the importance of hiring the right people and offering them proper training.

To wrap things up, I invite you to join us for the launch party of the Strategic Ops Institute on October 9th . At the event, you'll get useful insights into planning for the next year and operational improvements, while celebrating the new brand. There will also be training sessions and exciting giveaways, like a coaching session, a planner, and more. Don’t miss this chance to set your business up for success in the coming year!

In this episode, I discuss:

• Common Mistakes in Business Operations
• Importance of Hiring Skilled People
• Holistic Approach to Operations
• Documentation of Processes

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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How do you manage to avoid the "revenue roller coaster” in your business and what strategies have you found to be most effective for both immediate and future growth? As we enter the last 3 months of the year and come out of summer, you may be looking to generate some short-term cash flow to make up for slower summer revenue or to hit your financial targets for the year. Balancing urgent cash flow needs with long-term growth can be tricky, but it doesn’t have to be. In this episode, I dive into actionable strategies for driving short-term cash flow and outline twelve high-impact strategies such as leveraging VIP days, offering referral incentives, and introducing payment plans for higher-ticket offers. Each strategy is designed to help entrepreneurs not only boost their revenue in the short term but also lay a solid foundation for sustainable growth in the new year.

I also emphasize the importance of balancing short-term cash flow with long-term sustainable strategies to avoid the dreaded "revenue roller coaster." I share personal experiences and practical examples, including my own successful methodologies within the Ops Alchemy program. The episode is packed with insightful tips tailored for tackling urgent financial goals while keeping an eye on future stability.

In this week's episode of the Lean Out Your Business Podcast, I share strategies for short-term cash flow that are working right now including:

• Simple yet powerful promotional strategies for quick wins
• Tips for creating high-value offers that convert well
• How to tap into unmet needs in the market
• Streamlining efforts to maximize efficiency and profit

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Ever find yourself so focused on marketing and growth that your backend operations and ability to keep up falls apart... or putting so much focus on running efficient operations that your sales pipeline ends up empty? Balancing how much you focus on marketing and operations can be tricky. Ignoring one for the other could spell disaster and lead to “emergency panic marketing” or an all-hands-on-deck operational recovery. Neither are ideal.

Welcome back to another episode of The Crista and Annie Show!

In this episode, we take a deep dive into the balance between marketing and operations for sustainable business growth. Both areas are crucial, yet they often compete for a business owner's attention. Drawing from our personal experiences and client stories, we highlight the pitfalls and offer practical advice on how to align these two critical business areas.

I emphasize the importance of investing in cost-effective tools and automation to boost profitability, while Annie reveals how to spot blind spots and tap into existing customer relationships for quick revenue growth. Together, we also discuss why reviewing systems and running efficient marketing campaigns is essential before diving into any major rebranding effort. Additionally, we touch on the dangers of rewarding "noisy" marketing tactics that often lead to inefficiencies, instead advocating for lean and intentional strategies in both marketing and operations.

We dive into the common pitfalls and practical solutions to ensure both aspects work together cohesively to drive success, including:

• Balancing focus between marketing and operations in different seasons of growth
• Managing your client pipeline effectively to avoid feast or famine
• Giving yourself permission to ditch misaligned marketing approaches
• Ensuring you don't lose your brand experience when improving operational efficiency

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Are you making the most of your right-hand person in your business? Your right-hand person isn’t just a support role; they’re your strategic partner, crucial for bringing your business vision to life. Think of them as the bridge between where you are now and where you want your business to go. But how do you find the right fit person? And once you do, how do you communicate effectively to avoid frustration and unproductive interactions?

In this episode of the Lean Out Your Business podcast, I dive into why having a capable right-hand person is essential for your business success and which type of right-hand you need at different stages of your business journey. Drawing from personal experience, I clarify the distinct roles of a VA, an ePM, and a CSOO, highlighting how each can help optimize operations and enhance productivity.

I also emphasize the importance of having that right-hand individual who can seamlessly blend vision with practicality, ensuring that bold ideas are executed in a sustainable way. Throughout the episode, I provide valuable tips on working effectively with your right-hand, from setting the right tone for communication to establishing a framework for successful collaboration.

In this episode, I discuss:

• The most critical skill any right-hand person needs to have
• Building the bridge between vision and results
• Importance of aligning communication styles
• Deciding who is the best fit based on your stage of business
• Why your business may need a CSOO to achieve your next level

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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How do you balance the need for efficient processes with avoiding bureaucracy in your business? What steps have you taken to document your business's processes and expertise, and how has it affected your team’s performance?

In this episode of the Lean Out Your Business podcast, I sit down with operations strategist and best-selling author Alison Caffrey to discuss streamlining business processes for growth. She emphasizes the importance of developing a "company knowledge base" to ensure consistent and efficient operations, which is especially crucial for remote teams. Alyson is committed to using her experience growing businesses and streamlining operations to help parentpreneurs kid-proof their businesses and live family-focused lives.

We explore the need for clear roles, structured processes, and a simplified approach to avoid the pitfalls of scaling complexity. Alison introduces the concept of "operation simplified," emphasizing the importance of fixing issues as they arise and having a solid maintenance plan in place. Additionally, we discuss the surprising ROI from rest, showing how taking breaks can help founders pinpoint areas for improvement, train key team members, plan strategically for the future, and empowering their teams to step up.

Tune in for insights on optimizing operations and achieving a joyful, scalable business. Don't miss the valuable tips and strategies to enhance your business and lifestyle!

“Founders feel they need to be constantly involved in every aspect of their business, but this can be counterproductive.”

• • Alyson Caffrey

In this episode, we explore:

• Importance of Refining Business Processes
• Operation Simplified
• ROI on Rest
• Simplifying Before Scaling
• Managing Creative Teams

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Want to set up your business for massive success as we transition from Summer into Fall? I'm seeing many businesses in different states right now - some riding a high, others slowing down and trying to figure out how to pick things back up. Whichever state you're in, it's an interesting time to reflect and really think intentionally about what you want your business to look like in its next evolution of success and scale. This is what I am doing as I'm launching my newest brand, Strategic Ops Institute. I'm architecting it differently from prior businesses, strategically planning from day one for it to become an 8-figure business. This is shaping the decisions I am making and how I am building my vision in a simple and streamlined way.

In this special episode, I am inviting you in the backstage of architecting an 8-figure brand! I discuss how my past experiences have shaped my current business strategies and decisions.

If you're ready to reimagine your business and align it with your ultimate vision, this episode is a must-listen! Step into a world of possibilities and gain insights into building a brand that thrives.

In this episode, I share how I'm setting up this new venture, and how you can apply a similar thought process to scale your business seamlessly including:

• Architecting a multi-7 or 8-figure brand from where you are today
• Recognizing market gaps and growth opportunities to leverage
• Slowing down to speed up and when you need to
• Building the bridge between today's reality and your future vision

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What is soul language in business and why is it important for business owners to understand it? Which are the differences between personal soul energy and business soul energy? How can recognizing these differences impact how you run your business?

In this episode of the Lean Out Your Business podcast, I have the pleasure to be joined by Jennifer Urezzio, the founder of Soul Language. Jennifer explains her special approach to helping entrepreneurs connect with their true selves and align that with their business. She introduces the idea of Soul Language, which focuses on three key energies: your mission, how you support that mission, and your soulful personality. Through her innovative framework, she empowers individuals and organizations to facilitate direct connections with their soul's essence, transforming personal growth and business strategies.

Jennifer highlights how important it is to understand these energies to build a business that truly reflects who you are and connects with your clients. She also shares how entrepreneurs can check if their business is in line with their core values. Jennifer provides practical exercises to help shift your mindset from focusing on problems to finding solutions, offering clear steps to realign your business. Additionally, she talks about common challenges like being inconsistent or fearing sales and gives advice on overcoming these issues by being authentic and using insights from Soul Language.

If you're intrigued by how understanding your soul language can transform your business and personal growth, you won't want to miss this episode.

"My delivery system, among other delivery systems, is soul language. It's a kick-ass delivery system.”

• Jennifer Urezzio

In this episode, you’ll discover:

• Key Aspects of Soul Language
• Application of Soul Language in Business
• Indicators of Alignment and Misalignment
• Leveraging Soul Language for Business Success
• Common Mistakes and Solutions

Links: www.soullanguage.us

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What was the catalyst for starting your business? Did you find yourself having to learn a tough lesson or overcome something yourself that you are now passionate about helping others with? As entrepreneurs, we often share what we most needed to learn ourselves to get to where we are today. But there is a myth that once we've mastered something, we are done with the lessons. The reality is that we often need to revisit and relearn those lessons again, sometimes when we least expect it. This can cause feelings of imposter syndrome and self-doubt when you find yourself re-experiencing the very thing you help your clients with and are considered an expert at. But relearning past lessons can also be the push needed to propel your business forward and I think it's time we normalize the natural cycles of relearning that occur, even to the most seasoned experts, instead of hiding them.

In this episode, I explore the ongoing journey of learning and relearning essential lessons as an entrepreneur. I share my own experiences of overcommitting and overworking even though I'm an expert in scaling businesses (without the burnout). I also highlight how recognizing and addressing recurring challenges with refreshed strategies can significantly impact your business's growth and sustainability including:

• Early recognition when you're falling into old patterns
• How to move quickly through a period of relearning
• How to leverage your experiences to improve client results
• Tools and frameworks to stay focused and avoid overcommitting
• Strategies to prevent burnout and maintain high performance

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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How can you overcome limiting beliefs and gain the confidence to land big B2B contracts? What specific strategies can consultants use to build relationships and trust within a large corporation to secure bigger deals? What steps are involved in determining and implementing value-based pricing?

In this exciting episode, I sit down with Laura Khalil, a sales and marketing advisor who has spent the last seven years helping service providers sign B2B clients with contracts ranging from $50,000 to $350,000. Today, she pulls back the curtain to help others go after that “big deal energy”

Laura shares with us how to be proactive, build a network of supporters, and not rely solely on referrals. The conversation dives into the differences between working with small businesses and large corporations, emphasizing the importance of value-based pricing and maintaining strong client relationships. She also offers practical advice, such as using the guiding question, "Does it make the boat go faster?" and shares essential tips for securing testimonials, writing case studies, and identifying new prospects within client organizations to continually grow your business.

Don't miss this profound and insightful episode! If you're eager to elevate your consulting business and secure bigger deals with large companies, be sure to listen to the full conversation!

“It's just as hard to get a $5,000 contract as it is to get a $500,000 contract. There's not much difference in the process.”

• Laura Khalil

In this episode, we explore:

• Working with Larger Companies
• Pricing Strategies
• Building Trust and Credibility
• Elevate Framework by Laura Khalil
• Working with Small vs. Large Businesses
• Strategic Advice for Consultants

Links: bravebydesign.net https://www.instagram.com/iambravebydesign/?hl=en https://www.linkedin.com/in/laurakhalil/

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What steps can you take to better understand your client's current challenges and constraints? How can businesses leverage AI to support their clients better and streamline their operations? Additionally, what are some practical steps you can take to refresh your marketing strategy?

In this episode, I dive deep into the evolving landscape of client experiences in a changing market. As buying behaviors shift and economic constraints tighten, many business owners are grappling with new challenges. I discuss how small businesses, compared to their larger counterparts, are struggling with slower revenue streams and tighter budgets, making them less agile than before. Through insightful analogies and real-life examples, I highlight the importance of adapting your services and products to meet the current needs of your clients. I highlight how small businesses can no longer keep up with rapid changes due to limited resources and overburdened teams.

The key takeaway is that businesses need to be mindful of their clients' new realities and find ways to deliver results with less effort on their clients' part. Don’t miss this episode to learn actionable strategies to refine your client offerings and improve retention despite market challenges.

In this episode, you’ll discover:

• Market Changes and Business Impact
• Adapting to Client Day-to-Day Changes
• Large vs. Small Businesses
• Challenges for Small Businesses

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Do you sometimes wonder if your marketing efforts are worth the time and money you're investing? It's common to question whether our strategies are hitting the mark or just burning through resources.

In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially during challenging economic times!

Iris Goldfeder is the founder of GasStoveCreative, a marketing agency that delivers completely custom, full-service marketing strategies. As a chef for over 10 years, she learned that in order to create delicious food, you need the right recipe, and also a splash of creativity. After 25 years in the marketing field, she's come to realize that the same thing is true for your marketing strategy.

In this interview, Iris highlights the importance of truly listening to clients, understanding their needs, and not cutting back on marketing. We discuss common marketing mistakes and the importance of professional help for better results. We also explore the changing world of SEO and AI, emphasizing the unique value of human expertise. Iris stresses the need for the right systems and a heartfelt approach to build strong connections and grow your business.

If you’re looking to enhance your marketing strategy and business operations, you don't want to miss this episode!

"Building strong connections through marketing takes time and consistency."

• Iris Goldfeder

In this episode we explore:

• Benefits of a heart-centered business approach

• Knowing when to hire a Marketing Pro vs. DIY

• Balancing growth and marketing optimization

• The impact of video in building trust

• Why immediate results don't always happen

Links:

https://www.linkedin.com/in/igoldfeder/

https://www.facebook.com/gasstovecreative

https://www.instagram.com/gasstovecreative

https://gasstovecreative.com

https://thecookbookpodcast.com

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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How can businesses ensure they are scaling the right aspects of their operations rather than just amplifying existing problems? Why is it crucial to reduce uncertainty before scaling a product or service? And what are some effective ways to create and implement systems and processes before scaling?

In this episode, I explore an important topic: what doesn't scale. I start by highlighting the need to simplify and streamline business processes before scaling to avoid making existing problems worse. I cover the different stages of a business, from just starting out to growing, and how not addressing uncertainty at any stage can end up causing issues in the long run.

I also talk about the disadvantages of relying too much on certain individuals to fix problems, as this can stop the business from growing sustainably. Through real-world examples and proven strategies, I show why having clear systems and processes is crucial for smooth operations. I emphasize the importance of focusing on strategic vision instead of getting stuck on everyday tasks.

Listen in to get practical tips and learn how to use AI to streamline and automate your operations.

In this episode, you’ll discover:

• The 3 things most businesses do that don't scale
• Why you're stuck on the hustle hamster wheel
• What's needed for sustainable scaling
• Which stages of business support scaling & which don't
• What's needed for sustainable scaling

Join my mailing list to receive the workbook for this episode and all solo episode to get the most out of your listening! Sign up at https://www.leanoutmethod.com/insider Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Have you ever launched a product without proper market research? What were the outcomes, and what did you learn from the experience?

In this episode, I sit down with business and sales strategist Jennie Spiro to explore effective strategies for women entrepreneurs aiming to boost their revenue. Jennie shares her journey of mastering copywriting and building a strong relationship with her list, which skyrocketed her business success. We discuss the evolving tactics in email marketing, live events, short sales pages, PDFs, and the value of speaking as a powerful tool to attract high-ticket clients.

Together, we dive deep into the common pitfalls of selling high-ticket offers, emphasizing the importance of validating products and avoiding assumptions. Jennie highlights the significance of personal connections and client nurturing over massive launches and explains her simple yet efficient approach to prioritize tasks through effective delegation. We also point out the current trend of more in-person gatherings and changing buying habits, suggesting a balance between using technology and having personal interactions.

“A big mistake often happens when you rely on one way of selling and one time of year of selling”

• Jeannie Spiro

In this episode, we explore:

• Buying Timelines and High-Ticket Offers
• Building Relationships with Clients
• Validation of Products
• Adapting to Buying Patterns
• Tailoring Sales and Service Strategies

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Welcome to another episode of the "lean out your business" podcast. Today is going to be special episode because I'm doing a roundup of everyone's work smarter, not harder answers from prior episodes so far this year. So, I absolutely love asking the question, how do you work smarter, not harder, and keep things lean in your business, because although a lot of the answers tend to be in the same categories, everyone always has a different way that they approach things. And sometimes people really surprise me with their answer. I have taken so much away from those conversations. And I know I hear from those of you who listen that it's one of your favorite parts of the interviews as well.

So I hope you enjoy listening back to the roundup of everyone's answers for the past 6 months on how they work smarter, not harder, and keep things lean, and it inspires you to make some changes in your business or how you structure your work and approach things so that you can get more time back, get things done more efficiently, more effectively, and you end up having space for the things that you absolutely love

In today’s episode you’ll discover:

• Top tactics for working smarter
• The advantages of working smarter
• Maximizing your productivity

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Why do you think sharing personal experiences can be so impactful for both the writer and the reader? What are some strategies authors can use to make their book content timeless and continually engaging?

In this inspiring episode I sit down with the incredible Amy Collette, a writing coach, Author, Speaker, and a crystal-clear voice for intentional change. She inspires audiences to make the kind of impact they desire by teaching them how to deeply connect through the power of story. Together, we dive deep into the significance of storytelling, highlighting its power to connect and resonate with others.

Amy emphasizes the importance of clarity and structure in the book-writing process and shares practical advice on creating outlines and understanding one's audience. Our conversation also sheds light on the myth of the instant success of a book and stresses the importance of continual engagement and promotion.

Thinking about writing a book or already in the process? Tune into this episode for invaluable insights and practical advice from Amy Collette. Learn how to overcome your fear, gain clarity, and unleash your impact. Discover how to keep your book relevant and engage your audience effectively. Don’t miss out—your powerful story is waiting to make a difference!

“Whether you're telling a story or whether you're listening to a story, you're having a shared experience.”

• Amy Collette

Links: Website: https://unleashyourinnerauthor.com Facebook group: https://www.facebook.com/groups/positivelypoweredauthors LinkedIn: https://www.linkedin.com/in/amycollette/ Instagram: https://www.instagram.com/unleashyourinnerauthor/ Free resource: Make a Ripple Guidebook: https://unleashyourimpact.systeme.io/fc0ff271

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Do you often find yourself overworking without seeing exceptional results? What are the key differences between being a hard worker and constantly working hard, and how can shifting this mindset improve productivity and personal fulfillment?

this episode, I explore the mindset of working hard and the challenges it brings. I share a personal story about my yearly trips to a diamond mine in Herkimer, New York. Through my efforts to find the biggest diamond, I learned that the best gem came to me by chance, showing the value of working smarter, not harder.

I talk about how being a hard worker was a big part of my life, from school to sports and my job. I explain the difference between being a hard worker and always working hard, by focusing on being efficient and integrating productivity tools, to leverage your work (including AI).

If you’ve ever struggled with the pressure to always work harder, this episode is for you. Join me as I explore how to embrace a smarter work ethic and break free from the mindset that more effort is always the answer. Tune in to learn how you can achieve better results without overextending yourself, and start celebrating efficiencies and smart strategies in your own life and business.

In this episode, you’ll discover:

• Hard working mentality
• Work-Life Balance
• Insight on Hard Work vs. Working Smarter
• Balancing Work Intensity

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What are some key criteria you consider when determining the right role to hire at a specific stage of your business? What strategies can be employed to uncover the root problems rather than just treating symptoms?

In this engaging episode I chat with Gwen Bortner, the founder of Everyday Effectiveness. She is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own.

Gwen shares valuable tips on hiring strategically, emphasizing the importance of finding team members who complement rather than mirror the business owner. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success.

Throughout our conversation, we explain the challenges of scaling a business effectively highlighting common pitfalls like mistaking operational issues for marketing problems and the importance of a holistic, strategic approach to business operations. We advocate for investing in strategically minded operational leaders who can address deep-rooted issues, ensuring the business model is designed for long-term success rather than quick, reactionary fixes!

In this episode we explore:

• Trial and Error in Hiring
• Benefits of Working with Specialists
• Challenges that Hinder Business Success.
• Holistic Operational Approach

“Every business works exactly as it was designed, but very few businesses are designed with intention”

• Gwen Bortner

Links:

https://everydayeffectiveness.com/https://www.linkedin.com/in/gwen-bortner/

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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How clear is your current business vision, and how often do you revisit and adjust these goals? Have you ever evaluated how scalable your current business model is? And if your business suddenly experienced a 10x increase in clients, what areas would be most vulnerable to breaking down, and how can you prepare for this?

In this insightful episode of the Lean Out Your Business podcast, I dive into the crucial topic of scaling without burnout. I share valuable exercises and strategies to help entrepreneurs determine their business's scalability and identify constraints that might be holding them back. I also emphasize the importance of a scalable business model and offer suite, providing an in-depth examination of what it means to truly scale in a sustainable way without overworking and burning out.

I am walking you through a thought-provoking exercise that highlights the importance of understanding one's vision and financial goals. I underscore the necessity of systems, teamwork, and leveraging AI to streamline operations while maintaining exceptional client experiences. Whether it’s scaling intimacy or automating essential processes, consistent systems is key to supporting growth and achieving long-term success!

In this episode, you’ll discover:

• Strategy and Planning for Scalability
• System Optimization
• Evaluating Personal Constraints
• Moving Beyond Personal Constraints
• Team Dynamics and Role of AI
• Identifying Business Ceilings

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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How do you define a "disruptor," and how does this definition resonate with your understanding or experience in your industry? What are some reasons a business owner might resist the idea of being a disruptor? How can they overcome this resistance?

In this engaging episode of the Lean Out Your Business podcast, I welcomes Jennifer Frye, CEO of Appreciated Asset Business Solutions and creator of the disruptor designer method. Jennifer shares her unique approach to business growth, highlighting the importance of becoming a disruptor in your industry. Through her compelling insights, she explains how standing out from the status quo can eliminate competition and foster long-term client relationships by delivering a superior and unique service.

Together, we delve deep into sales strategies, emphasizing the power of education over traditional sales methods. Jennifer reveals her approach to creating meaningful connections and understanding client needs, which has allowed her to foster genuine relationships and maintain high conversion rates. We discuss common mistakes businesses make with their messaging and positioning, and how to avoid them by focusing on benefits rather than features.

In his episode, we explore:

• Definition and Importance of Being a Disruptor
• Qualities and Mindset of a Disruptor
• Challenges in Recognizing and Embracing Disruption
• Application of Disruptive Strategies in Business
• Benefits of Disruption in Sales
• Practical Tips for Business Owners

Links: appreciatedasset.com appreciatedasset.com/lead-finder https://calendly.com/appreciatedasset/follow-up-with-jennifer

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Have you ever considered what happens to your data and intellectual property when you enter it into an AI tool? Or how your clients may be using AI with your proprietary data from your courses or programs?

AI is an incredible tool but it's important to understand how to protect your intellectual property and ensure your contracts reflect this new reality. So, in today’s episode, I dive into the evolving role of AI within business operations. I break down the mistakes that businesses make with AI and share insights on how to leverage it effectively to simplify processes, save time, and cut costs.

I also share practical AI applications for strategic planning, systems creation, team enhancement, and gaining business insights. Whether you’re a founder or a team member, this episode is packed with actionable tips and essential considerations for integrating AI into your business operations.

In this episode, you’ll discover:

• Key areas where AI can improve business operations
• Things to consider to protect your intellectual property
• The importance of updating contracts for AI use
• How to educate your team about safe and secure AI usage
• Time and money saving ways to leverage AI beyond content

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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In this episode, I sit down with Anna Felix, a smart money strategist, with a background in education and linguistic intelligence. We dive deep into the intricacies of financial planning and tax strategies, especially in the context of retirement and entrepreneurship. Anna analyzes the benefits of structuring retirement savings to be flexible and tax-efficient, leveraging the stability of growth tied to the S&P 500. She also shares valuable insights on how entrepreneurs can optimize their tax situations through proactive expense tracking and strategic use of Roth IRAs.

Moving to a more personal vibe, Anna shares her journey from becoming a widow to empowering herself and other women in the realm of financial literacy. She emphasizes the importance of financial knowledge, advocating for its inclusion in educational curriculums and highlights common financial missteps entrepreneurs often make. She empowers her clients to figure out the best way to grow their money using the 3 S's (Smartly, Safely and Significantly) which is what we're going to be talking about today.

In this episode, we explore:

• Tax Concerns in Retirement:
• Innovative Retirement Planning Strategies
• Tax Considerations for Entrepreneurs
• Collaborative Financial Planning

"Empower yourself with financial knowledge to build a secure future."

• Anna Felix

LINKS: www.annafelix.com https://www.linkedin.com/in/annafelix-smartmoney/

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Are you finding AI helpful or distracting in your business? No matter how helpful and time-saving AI (or any tool and technology) can be, it can also run the risk of becoming a bright shiny object and distraction without the right intentionality and strategic focus. So how do we leverage AI in a meaningful way that allows us to become more efficient, productive, and increase quality without losing our focus (or our brand voice) in the process?

In this episode, I'm diving deep into how Artificial Intelligence is revolutionizing the business world! AI isn't just a trend—it's a game-changer. From simplifying tasks to automating processes and scaling operations, AI is the ultimate sidekick for business growth.

But it's not just about plugging in any random AI tool and hoping for the best. I'll emphasize the importance of customizing AI solutions to fit a business's unique personality and goals. By investing in premium AI solutions, businesses can stand out from the crowd while maintaining top-notch content. I share the very big difference between what I call "AI-created" and "AI-enabled" and what to watch out for to avoid adding to the noise online and getting penalized by Google for doing so, plus:

• The 2 (and only 2) use cases for AI to ensure its adding value
• Tips to automate and streamline with AI, not add complexity
• Tools that bring out the best in your content and simplify repurposing
• How to maintain and even strengthen your brand voice when using AI
• What NOT to do if you want to avoid damaging your brand
• Things you may not realize AI can do that will save you time and money

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Why is it important to customize sales messaging for different audiences? What are the key elements of a high-converting sales message, and how should these elements be adapted when dealing with diverse customer personas?

In this insightful episode I am joined by sales coach Justine Beauregard to dive deep into the art of authentic sales and crafting high-converting messages. Justine is a Sales Coach + Trainer who helps people grow businesses and have objection-free sales conversations that are enjoyable from start to finish. Since 2008, she has trained thousands of people how to sell and helped nearly 600 clients worldwide reach up to 2,300% higher revenue using proven, feel-good sales strategies.

Together, we unpack the do's and don'ts of sales conversations, emphasizing the importance of avoiding common mistakes like overselling and unselling. Justine, with her expertise, explains how curiosity can become a powerful tool to ensure alignment in potential partnerships, providing valuable advice on building confidence and adaptability in sales dialogue. Also, we share relatable experiences, and we highlight the significance of creating tailored and adaptable messaging, rather than resorting to a one-size-fits-all strategy.

"Lead with value, not just a sales pitch. Authentic connection is key for successful conversations."

• • Justine Beauregard

In this episode, we explore:

• The Art of Objection-Free Sales Conversations
• Common Sales Mistakes
• Authenticity in Sales
• Messaging Strategies
• Importance of Adaptability and Personalization

Links:

Website: https://www.justinebeauregard.com/

Podcast: https://www.justinebeauregard.com/podcast

Instagram: https://www.instagram.com/justinebeauregardcoach

Facebook: https://www.facebook.com/JustineBeauregardCoach

LinkedIn: https://www.linkedin.com/in/justinejbeauregard/

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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How can entrepreneurs ensure they aren’t just selling products or services for the sake of financial gain, but are actually providing real value to their clients? Do you recall a time when you experienced being on the receiving end of a hard sell? How did it make you feel, and how did it influence your decision?

In today’s episode, we are going to do something different and fun! We're diving into the world of sales tactics and why authenticity is crucial in building strong business relationships. I'll be sharing some personal stories that shed light on the downside of pushy sales strategies and the disappointment that follows when promises aren't kept.

Reflecting on my own experiences with coaches who fell short on delivering real value, I'll stress how vital it is for entrepreneurs to prioritize their clients' needs and honor their commitments. Let's admit it, nobody likes being sold something they don't truly need or want!

I'll also break down some common sales blunders, such as not believing in what you're offering and failing to effectively communicate its benefits. Because, having a tried-and-tested approach is what transforms potential leads into happy, satisfied clients. So, listen in to learn the secrets to building authentic, lasting business connections!

In this episode, you’ll discover:

• How to avoid coming across as opportunistic vs. interested
• How focusing on the quick win can impact customer lifetime value
• 3 critical things that erode trust and confidence when missing

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What strategies can entrepreneurs and small business owners implement to avoid pitfalls when they are trying to grow their businesses? What are some effective methods for gaining a deeper and more accurate understanding of your target market?

In this unique two-part episode, I engage in an insightful conversation with Jennifer Tamborski, a seasoned marketing expert. Jennifer, the mastermind behind Virtual Marketing Experts and the Marketing Matchmaker Podcast, brings a wealth of knowledge in simplifying the complexities of digital marketing, crafting impactful branding, and deploying strategies that really work.

We dive into the nitty-gritty of marketing tactics, focusing on the three pillars of marketing success: visibility, lead generation, and sales. Our conversation illuminates the importance of understanding your audience and the risks of scaling your business without the proper foundation.

We also share personal stories of rapid business growth, and offer insights into the repercussions of unmanaged expansion, highlighting the value of systems and consistent marketing efforts. We touch upon the critical difference between cash flow and profit, offering a reality check for those who chase the allure of a seven-figure business without the operational readiness to sustain it!

Don’t miss the second part of the episode on Jennifer’s podcast!

'There are only 3 areas of marketing that are important: Visibility, lead generation, and sales. That's pretty much it. It doesn't have to be incredibly complex. It's just getting really good at those three things.’

• Jennifer Tamborski

In this episode we explore:

The three non-negotiables of marketing

• How to approach growth without the burnout

• Why simplicity outshines complexity when scaling

• How to achieve financial health and profitability

• Personal stories of rapid business growth mistakes

• Getting your business ready to sustain 7-figures

Links

· https://www.virtualmarketingexpert.com/

· https://www.instagram.com/virtualmarketingexperts

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Ever wonder what it takes to build a high-performing team culture and get yourself out of the day-to-day operations of your business? It starts with creating an ecosystem that allows your team to self-organize and deliver on your business’s vision and goals without constant oversight. In today’s episode, I share several factors that make this possible and one that is especially critical is hiring the right people who align with your team-based values.

I dive deep into the crucial topic of team-based values and their impact on building a high-performing team culture. I also share in-depth insights from my own experience within The Leanout Method, emphasizing the significance of hiring individuals who embody specific values. With examples from my own team, I highlight the non-negotiable team-based values that have been key in creating a self-led, high-performing team, aligned with my business vision and goals!

In this episode, you’ll discover:

• How team-based values differ from company values
• The key ingredients to building a High-Performing Team
• The 5 team-based values we leverage at Lean Out Method
• Behind-the-scenes personal experiences and examples

Discover how these values create a team you can trust, allowing you to step away without worrying about your business.

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Have you ever felt overwhelmed by the constant pressure to be everywhere online?

Many content strategies can be exhausting and have us questioning if we are really getting a return for our time investment.

But what if we take a simpler approach? One that focuses on quality over quantity and that generates more meaningful engagement and growth in less time.

That's what we're diving into in this week's episode of the #LOYBPodcast with Abby Herman, a fractional marketing director, content strategist, and podcast manager for business owners who want to gain visibility for their businesses with personalized content strategies and implementation.

We discussed how to simplify your content strategy and focus on what genuinely works for your business, including:

• Minimizing efforts for maximum impact on social media - Leveraging habit tracking to simplify daily engagement - Outsmarting content overwhelm with a minimum viable strategy - Leveraging AI without losing your unique voice and brand - Tips for effectively utilizing Facebook groups for business growth

Links: Website: thecontentexperiment.com Instagram: @thecontentexperiment YouTube: https://www.youtube.com/watch?v=BCwaFE4-01Q

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Spring is here and with it comes so much potential for business growth through the end of the year.

But is your business ready and will it be able to sustain the growth ahead? Are you?

Just as you do spring cleaning for your home, you want to do the same in your business. It's time for what I call a spring "lean out"!

Leaning out is all about maximizing value and minimizing waste in your business to strategically position it for growth.

Now is the perfect time to give your business a fresh start and clear out anything that's holding you back and create the space for what's coming next.

In this week's episode of the #LOYBPodcast, I share my top tips for leaning out and leveling up including:

• How to strategically structure your schedule for maximum impact and more time freedom

• How to streamline your business operations to save time, money, and complexity

• How to streamline your offers for scalable and sustainable growth

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What are the foundational pieces that many business owners overlook when it comes to boosting profitability? How does focusing on profitability differ from just focusing on revenue and what are some mistakes that businesses often make when it comes to boosting profitability?

In this episode, I am joined by Marcia Riner, to discuss all about boosting profitability for business owners. Marcia, a business growth strategist and exit planner, shares her expertise and proven strategies for doubling revenue, driving growth, and maximizing the value of businesses. Together, we explore common mistakes businesses make when it comes to profitability, the importance of revisiting business plans, and techniques for achieving profitable growth while maintaining a lean operation.

From understanding the key factors that drive profitable growth to leveraging existing customer relationships, this episode offers a roadmap for sustainable business growth and profitability, providing you with the tools and inspiration to elevate your own business success!

In this episode, we explore:

• Common profitability mistakes and how to avoid them - Why business owners leave profit on the table - Strategies for profitable growth - Leveraging customer relationships for long-term success

"The business owner's so focused on acquiring that customer and delivering the product, that they forget about the profit side."

• Marcia Riner

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Have you experienced a growth plateau in your business? What are the most common challenges businesses face when trying to break through growth plateaus and how do you think those challenges can be overcome?

In this episode we will talk about the frustrating experience of hitting growth plateaus in business, particularly between the multi 6 and multi 7 figure stages. Drawing from my 30 years of experience in scaling businesses, I outline the 6 common plateau points and the 5 core elements critical for overcoming these challenges. I emphasize the importance of strategic shifts in strategy, planning, systems, team, and insight as businesses progress through these revenue milestones. Also, I share invaluable insights on how to avoid getting stuck at each plateau. So, If you're currently navigating a growth plateau or want to avoid hitting one in your business journey, this episode is a game-changer.

In this episode, you will discover

• The 6 common growth plateaus between multi-6 & multi-7 figures - What causes plateaus and how to avoid or break through them - Key strategic shifts needed for ongoing scalable growth - Why you need SPSTI to avoid and minimize plateaus as you scale

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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How do you define conscious leadership and why is it important in a business? How can business leaders cultivate mindfulness, self-awareness and grace within themselves in order to become conscious leaders?

In this episode of the Lean Out Your Business Podcast, I sit down with Dom Farnan, a fearless leader in high-growth settings who brings radical change to the talent industry through mindfulness and conscious leadership. For over twenty years, Dom Farnan has been blending entrepreneurship and advocacy in each of her roles. Whether she’s recruiting talent for titans like Snapchat and Instacart or injecting joy into team meetings through sound and dance, the first thing people notice about Dom is the profound intentionality behind her actions.

She dives deep into the concept of conscious leadership and emphasizes the importance of personal accountability, authenticity, and creating a healthy thriving company from the inside out. Dom's thought-provoking advice encourages leaders to focus on themselves, be mindful of their actions, and trust the process of personal and professional growth. This episode invites entrepreneurs and business leaders to reflect on their own leadership style and consider the ripple effects that conscious leadership can have on their teams and overall company culture!

In this episode, we explore:

• What conscious leadership really looks like in action

• Building a robust, heart-centred business from the ground up

• How mindful leadership can positively shift team culture and relationships

• Balancing efficiency with empathy and intention in your business practices

• The synergy between your personal development and your business’s success

"Conscious leadership is about taking responsibility and becoming the type of leader you're proud to see in the mirror."

• Dom Farnan,

Links:

dominique@dotconnectllc.com

dotconnectllc.com /

@wearedotconnect

hoo.be/domfarnan

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What are some of the key challenges entrepreneurs face when building and leading a team? How important is it for team members to align with the company values and culture? What impact can misalignment have on the overall team energy?

In today’s episode, I dive into the pivotal role of team energy and the impact it has on business success. I emphasize the benefits of creating a high-performing team and how it enables you to step out of the day-to-day and focus on your genius work. I also discuss how hiring the right individuals for your team is not just a matter of skill, but also about aligning with your business’s vision, values, and culture!

Throughout the episode, I share insights into the hiring process, breaking down the key considerations of skill fit, alignment fit, and sustainability fit when vetting candidates. Lastly, I provide actionable steps and tools to ensure that your team not only supports your business, but enhances its overall energy and dynamics!

In this episode, you’ll discover:

• Why you should be thinking about the energy of your team

• The 3 things you should be looking for in your hiring process

• Identifying the qualities that amplify and detract from team dynamics

• What to do if someone is bringing down team morale

• Creating a self-led team that allows you to focus on visionary work

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What are the long-term benefits of podcast guesting and how can these opportunities influence professional growth and business collaborations?

How crucial is it to have a personal and unique story for media appearances and how can seasoned guests improve their results?

In this episode, I welcome back Michelle Glogovac, podcast matchmaker and author of 'How to Get on Podcasts,' for a very insightful chat on podcast guesting strategies to amplify business growth.

Michelle shares her knowledge on creating meaningful pitches and impactful stories, so you can establish a powerful presence in the podcasting world.

The conversation delves into the nuances of podcast pitching, embracing ethical standards, and the significance of a personalized approach to podcast guest appearances.

We also explore the benefits of repurposing interview content, the art of engaging with podcast hosts, and the long-term advantages of strategic podcast guesting.

Michelle highlights the importance of offering value over self-promotion and provides valuable tips for both seasoned podcast guests and those seeking to start their podcasting journey.

Are you ready to make your mark as a podcast guest? Dive into this episode to harness the wisdom of industry experts and elevate your voice!

In this episode, we explore:

• Pitching best practices and mistakes to avoid

• How to strategically leverage podcast guesting for visibility & growth

• How to be a great guest with a clear and compelling message

• How to strategically repurpose your podcast interviews

• Building connections and relationships with the host

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Are you aware of the term “playbook” in business? What are some key elements that make a playbook valuable and essential for a business, regardless of its size? And what are the common mistakes businesses make when creating and maintaining their playbooks, and how can these be avoided?

In this episode of the Lean Out Your Business podcast, we dive into the importance of building an effective company playbook. Breaking down the buzzword "playbook," I shed light on how to create a playbook that truly drives results and success in business.

Drawing from my extensive experience in creating playbooks, I share valuable insights and lessons learned to ensure that your playbook doesn't collect digital dust but instead becomes a valuable asset for your team.

I also emphasize the importance of accessibility, setting expectations, and maintaining the playbook to keep it current and relevant.

I advocate for a single place to store all documents and templates, avoiding duplication to save time and reduce confusion.

Lastly, I highlight the concept of "less is more", focusing on the essential elements that truly guide and empower team members to effectively execute their roles and contribute to the company's success.

In this episode, you’ll discover:

• The Importance of Playbooks in Business

• Components of a Company Playbook

• Best Practices for Creating and Maintaining a Playbook

• Lean Out Method's Mentorship Program

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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In this episode, brings back returning guest, Karen Fagan, to talk about scaling visibility using video. Karen is an International Empowerment Expert who is passionate about helping women reclaim their power and get exactly what they want in life. She teaches and coaches women how to uncover who they truly are so they can generate and experience extraordinary passion, pleasure, and purpose in their lives. Karen shares her insights and strategies, emphasizing the importance of consistency, authenticity, and a clear framework for creating short-form video content. Karen's experience and tips offer valuable insights for entrepreneurs looking to leverage video for business growth. She

Today, you will get an inside look at Karen's journey to using video as a powerful tool for reaching and impacting more people. From her initial reluctance to post what turned out to be a viral video to her game-changing strategy of incorporating certain words consistently, Karen's advice is both practical and inspiring. Her emphasis on overcoming self-criticism, embracing imperfection, and staying committed to the goal of creating impact offers a refreshing perspective on using video to enhance business visibility and growth.

"Press record and keep pressing record. That is how you're going to get massive visibility in your business."

• Karen Fagan

In this episode we explore:

• Strategy for Consistent Video Content Creation
• Adopting Authenticity in Video Content
• Framework for Short-Form Video Content
• Empowerment Coaching Business
• Tips for Scaling Visibility and Leveraging Video

Links:

www.confidencewithkaren.com/video

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Have you ever wondered how successful businesses navigate the dynamic landscape of growth? As businesses grow and scale, the operations, systems, structures, planning, and processes evolve. So, in today's episode, we delve into the intricate dynamics of business growth – a journey marked by the evolution of operations, team structures, and strategic planning. We'll discuss the shift from a hub model with freelancers to a dedicated team approach, the four levels of systems needed for this evolution, and the necessary elements for a scalable and salable business.

You will also discover how to strategically plan, systematize processes, and foster ownership within your team, leading to a scalable and salable business. With actionable advice and thought-provoking strategies, I offer a roadmap for CEOs and business owners looking to simplify their operations and scale their businesses. Don't miss out on the opportunity to gain insights into evolving your operations and building a high-performance team!

In this episode you’ll discover:

• Importance of Providing Guiding Principles
• Transitioning from Delegating to Building High-Performing Team Culture
• Mentorship for CEOs Scaling Their Businesses
• Transitioning from Freelance Model to a Dedicated Team Model
• Importance of Understanding the Four Levels of Systems

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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What are some micro shifts and practical steps that businesses can take to infuse greater impact? How does the concept of "CEO time" and regular reflection help business leaders stay focused on their mission-driven goals, and what specific benefits can it bring?

In this episode, I have the pleasure to be joined by Jessica Sato, a successful entrepreneur and business coach, known for her expertise in leveraging business as a vehicle for change and impact. Together, we delve into the intersection of impact and entrepreneurship, sharing our experiences and strategies for infusing purpose into business operations. From partnering with impactful organizations to aligning with a strong mission, we discuss the essential steps for making a meaningful difference through business endeavors.

Jessica Sato is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. With years of leadership and entrepreneurial experience under her belt, she equips and empowers female founders to incorporate purpose and impact into their business strategy, bring it to life through robust execution planning, and use their big idea and thought leadership as their competitive advantage.

In this episode, we explore:

• How to make your business a force for good

• Finding the right balance between earning money and making a difference

• Using your business to create positive change in the world

• How to leverage TEDx speaking to expand your message and impact

"Infuse your passion and mission into your messaging to build transparency and trust with your audience."

• Jessica Sato

Links:

www.jessicasato.com

www.linkedin.com/in/jess-sato

www.instagram.com/jessicasatocoach

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Hello to another episode of the Lean Out Your Business podcast. Today, I take you behind the scenes on how you can work with me and my team in the new year. I delve into why I've made some shifts and changes in my business, providing insights into how I've intentionally built the bridge between where I was and where I want to take things.

In 2023, I intentionally experimented with different offers, refining and repackaging existing programs to gauge what resonated most with my audience. Looking forward to 2024, I share my decision to consolidate and focus on one core offer, Simplify to Scale, while also offering private sessions. This episode will provide valuable insights for those reevaluating their business offers, considering how to simplify and scale their business, and are eager to make strategic changes without damaging their brand or reputation.

Whether you’ve been curious what it’s like to work with me and my team to simplify and scale your business, or whether you want to build a bridge from the business you have today to the one you envision in 2024, you won’t want to miss this episode where I dive into:

• How to simplify your business model without disrupting your results

• How to identify, optimize, and amplify what’s already working in your business

• How to experiment with your offers in a strategic way for long-term success

• How to build a no-brainer ascension model to retain clients

• How to bridge the current state of your business to your desired future vision

• The only ways to work with Lean Out Method in 2024 and why

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Welcome to another episode of the Lean Out Your Business podcast. Today, we've got a special treat for you. Lisa Jones and Lindsey Hammond, aka the Relationship Coaches, are in the house, and we're diving into all things relationships!

In this episode, the Relationship coaches, introduce a T-chart method to help us identify thoughts, attitudes, and time spent within our control, emphasizing the impact of wasting emotional energy on things beyond our control, such as others' opinions. By focusing on what's within our control, we can feel empowered and regain control of our lives. The conversation also delves into the challenges and essential components of successful business partnerships, including communication, feedback, and prioritizing friendship and boundaries. Also covered are the impact of relationships on business success and the need for personal growth as a leader.

Lisa & Lindsay are Certified, Professional Co-Active Coaches who are changing the world of relationships, one tough conversation at a time. They believe that everyone deserves to be in a loving and connected relationship and that quality relationships are the key to lasting happiness and a fulfilled life. Lisa & Lindsay coach both individuals and couples, helping them transform their lives through their relationships by empowering them to be seen, heard & understood.

Learn how to navigate the complexities of relationships, both personal and professional, and acquire the tools to maintain balance and cultivate growth. Tune in for expert advice on effective communication, feedback, and setting boundaries, and gain valuable strategies for thriving in both your personal and business relationships!

"Conflicts can lead to disconnection, but it's essential to approach them thoughtfully to foster connection."

• The Relationship Coaches

We cover the tools and skills you need to balance and grow your relationships, including: - The biggest causes of relationship challenges and breakdowns

• How to maintain healthy relationships when we are in a busy season of business

• Strategies to make sure team members and clients feel seen and heard

• What lies at the foundation of a successful business partnership

• How to leverage communication to set yourself up for success

LINKS: https://www.relationshipsreverything.com/ https://www.instagram.com/therelationshipcoaches/ https://www.facebook.com/relationshipsreverything https://www.linkedin.com/company/therelationshipcoaches/ https://www.youtube.com/@therelationshipcoaches

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Happy New Year everyone! Welcome to the very first episode of 2024.

Today we will delve into the crucial topic of planning for success in the new year. We discuss the varying approaches to planning, emphasizing the importance of aligning your planning style with the current stage of your business. Drawing from my own experience, I share insights into the significance of having a fluid and experimental approach, contrasted with the benefits of detailed planning.

In this episode, I also highlight the value of strategic planning, not just for the precision of knowing what to do when, but for the intentional act of thinking through what is important for achieving business goals while maintaining a rich and fulfilled life. For listeners who want clarity on hitting their revenue and profit targets, I invite you to join my upcoming free workshop on January 16th. By attending, you can expect to gain actionable insights on what to focus on, distinguish between noise and distractions, and devise a roadmap for success not only in the current quarter but also for the entire year.

To register for the workshop and learn more about the Simplify to Scale program, head to leanoutmethod.com/profit

Throughout this episode, you will gain insights by:

• Understanding the value of having the right ecosystem, the structures, and the right team in place to support us in our business when things come up or don’t go as planned

• Recognizing the cycles in business with variations in time of experimentation and times of intentional growth

• Tools and Workshops for Effective Planning

• Setting realistic revenue and profit targets for different quarters

• Ensuring you are using capacity-based planning and what that can look like for your business

·

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Curious what it's going to take to scale successfully in 2024? In today’s episode, we dive into our 2024 predictions for business and entrepreneurship. With a focus on mastery, we discuss the importance of refining skills, mastering knowledge, and understanding the changing landscape of buyer behavior. From the concept of Shuhari to the transformative potential of AI, together we share valuable insights on setting up for success, fostering sustainable growth, and embracing transparency in marketing.

I am joined again by Annie P. Ruggles, Founder of Quirk Works Consulting and the Non-Sleazy Sales Academy, and we dive into our perspectives on evolving marketing trends and the changing landscape of entrepreneurship, especially for coaches, consultants, and service based businesses. We share our insights on where you want to be refining your offers and messaging, adapting to shifting buyer behaviors, and leveraging AI for enhanced results and simplification.

Tune in to this episode for practical tips and expert advice to make 2024 your year of mastery.

In this episode, we explore:

· Why mastery and specialization are critical in 2024

· The importance of 'less but better' in your business model and marketing

· How to become the go-to business for your ideal target market in 2024

· Aligning how you market, launch, and sell in 2024 with shifting buyer behaviors

· The role AI will play in 2024 and how to balance it with authenticity and thought leadership

· Know, like, and trust won't be enough in 2024 - what else you need for successful results

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Welcome back to the “Crista and Annie show”. As we set out to discuss predictions and trends for 2024, we found ourselves unraveling the complexities of the 80/20 rule! And so here we are on this bonus episode exploring 80/20 rule and its impact on decision-making, operational strategies, and overall business growth.

Throughout this episode, we delve into the pitfalls and common misconceptions surrounding the 20/80 rule. We emphasize the importance of not rushing to scale the 20% without laying a solid foundation with the 80%. Our caution extends to overdelegating and overmarketing without a clear strategy. Additionally, we emphasize the importance of intentional decision-making and the risks of impulsive choices.

At the end we mention the concept of ‘CHuCK’, extensively analyzed in a previous episode, as a tool to assess and concentrate on the 20% of activities driving 80% of results. This tool serves as a guide for entrepreneurs, steering them towards implementing supportive changes for long-term success and business growth!

"Be strategic, be intentional, and focus on your 20%."

• • Annie P.Ruggles

In this episode we explore

• The Pareto Principle (80/20 Rule) in Business
• Understanding and Applying the Pareto Principle
• Challenges and Mistakes in Business
• Building a Solid Business Foundation
• The CHuCK Technique

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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As entrepreneurs, we tend to be high achievers. That can have a significant impact on our success, but if we’re not careful, it can also lead to burnout and being stuck in an unhealthy state of survival mode. So, what does healthy high achievement and sustainable growth look like, both personally and in our business? If you are a high achiever, this week’s Lean Out Your Business Podcast episode is a must-listen in helping you avoid burnout, lessen your load, and come back refreshed and thriving on your path to success. I am joined by Hannah Abad who is an expert at guiding high achievers out of chronic survival mode and burnout into powerful and deeply aligned growth and success through her proven and proprietary neuroscience and trauma-informed transformation method. Her personal experiences of grief and loss add a deeply relatable layer to the discussion, shedding light on the significant impact of operating from a survival state long-term. She teaches us the importance of transitioning away from fear to a safety-centered mindset.

Flip the switch from fear to desire-driven success; thrive, don't just survive!

• • Hannah Abad

In this episode, we dive into:

• Distinguishing between fear-driven and desire-driven motivation

• Recognizing limitations and building resilience

• The cost of operating in a survival response state

• How to be a high achiever in a healthy way

Links:

• www.primecollaborative.com
• https://www.linkedin.com/in/primecollaborativecoaching/
• https://www.instagram.com/primecollaborative/

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Curious what it takes to successfully lead a 7 and 8-figure business?

It goes beyond having the right systems and processes in place and also requires essential leadership skills, self-development, and a strong support system.

In this episode, I am joined by Kris Plachy, a leadership coach who specializes in helping visionary women lead 7 and 8-figure businesses. Together, we dive into the unique challenges these women face when transitioning into leadership roles and share valuable insights on how to effectively lead and grow a successful business.

Kris Plachy is the founder of TheVisionary.CEO where she coaches the elite visionary women who are shaping and changing the world. She is recognized as the one to turn to when you want to upgrade how you lead. Throughout the episode, Kris offers practical advice and strategies to overcome common hurdles faced by visionary women. From building systems and processes to ensuring clear expectations and roles, Kris empowers women to take control of their businesses and unleash their true leadership potential. She also emphasizes the importance of investing in self-development and surrounding yourself with a strong support system.

"Being a leader means making tough decisions and having difficult conversations. It's the willingness to do the hard work that leads to true business growth."

• Kris Plachy

In this episode, we explore:

• Common leadership pitfalls to avoid
• Navigating difficult conversations and challenges with your team
• Hiring the right people when scaling your business
• How to continue to grow as the leader of your business

Don't miss this enlightening conversation that is sure to inspire and motivate you on your entrepreneurial journey. Tune in to discover how to lead with confidence, make tough decisions, and create a thriving business that aligns with your vision.

Learn and connect with Kris Plachy:

· https://www.thevisionary.ceo

· https://www.thevisionary.ceo/lead

· https://www.thevisionary.ceo/podcast

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Just like having too many tabs open on your internet browser can be overwhelming, having too many tasks and ideas swirling around in your mind can hinder your productivity.

Closing ‘mental tabs’ facilitates smoother transitions and improved focus on new initiatives. As the year comes to a close, it’s the perfect time to reflect on our achievements, learn from our experiences, and set ourselves up for success in the new year.

It’s essential to identify the open tabs in our business processes, offers, and systems. What are the unfinished projects that keep nagging at us?

What areas need to be optimized or refreshed to align with our goals for the upcoming year?

If you can relate to these questions, this episode is for you! Join me on the Lean Out Your Business podcast as I discuss:

• Understanding Mental Tabs
• The benefits of decluttering the mind
• Daily rituals for closing mental tabs
• The link between closing mental tabs and practicing mindfulness

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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As we approach the new year, thoughts of reinventing ourselves for a more fulfilling life is top of mind for many of us.

If you are in the process of reframing your business strategy, you know this is a long process with no quick fixes. Assessing current strategies and asking pertinent questions to steer your business toward your desired vision can be a complex process. Luckily, in this episode of the Lean Out Your Business podcast my Guest Cate Stillman breaks it down for us. And points out the frequently overlooked importance of health and fitness in helping you reach your business goals.

Cate’s a pro at blending ancient and modern health practices, leading the charge at Club Thrive and Wellness Pro Academy. She’s rocked it with her first company, Yoga Healer, spreading the timeless wisdom of Ayurveda and yoga with a mission to help people thrive. Known for fixing chronic issues, firing up ambition, and building teamwork, Cate’s the go-to guru for a healthy, successful entrepreneurial journey.

“If you're this productive now, imagine how much more productive you'd be with healthier habits.” - Cate Stillman

This episode delves into the concept of investing in your “next best self” for enhanced business success. We explore the pivotal shift from overworking to strategically investing time in activities that fuel us, including:

• • The process of reinventing yourself

• Blending business with personal fulfillment

• Ways to improve focus and decision-making

• How health & wellness impact your business

• Upleveling your habits for upleveled success

• How to navigate the ups & downs of business

Learn and connect with Cate Stillman:

• Subscribe to Cate’s Youtube

• Connect with Cate’s Linkedin

• Like Cate’s Facebook

• Get the Free Guide

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us https://www.leanoutmethod.com/scale

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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It's our 150th episode! Help me celebrate by following and leaving a review.

This episode is all about building WEALTH. Financial literacy isn't just about numbers; it's about shaping your financial decisions to complement the life you envision. As entrepreneurs, understanding this truth becomes a game-changer. It's about connecting the dots between financial success and the lifestyle you desire. Setting clear goals and painting a vivid picture of your aspirations empowers you to pivot strategies with precision and make your resources work optimally, fostering sustainable business growth.

In this episode of the Lean Out Your Business podcast, Amber Duggar discusses the transformative power of wealth consciousness, emphasizing the alignment of financial goals with personal aspirations. The conversation explores practical strategies for entrepreneurs to achieve financial success while embracing a mindset of abundance and fulfillment in their businesses.

Amber is the founder of Profit for Keeps, and the host of Profit for Joy TV. She's an international speaker and the CEO of Amber Duggar Coaching. She guides entrepreneurs around the world to become permanently profitable, which results in significant increases in both personal and business net worth.

“Wealth consciousness is the consciousness of recognizing what wealth and prosperity actually mean to you, and that money is just a component of that.” – Amber Duggar

In this episode, you’ll discover:

• The Important Role of Wealth Consciousness in Sustainable Success

• Managing Cash Flow and Navigating Variable Income Challenges

• Practical Tools and Techniques for Financial Literacy & Mindful Spending

• Aligning Business Goals with Personal Values

• Cultivating a Positive Money Mindset

Learn and connect with Amber Duggar:

• Visit Amber’s website

• Join Amber’s Facebook group

• Like Amber’s Facebook

• Free masterclass

• Free profitability and revenue calculator

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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Look at your current team members you're closely working with and ask yourself: “Are your team members amplifiers or detractors? Are they bringing out the absolute best in you? Do you feel excited, and do you look forward to meeting with them? Or do you end up in a place where you feel completely drained when you meet with them?”

Amplifiers are individuals who enhance the team, the company, and the overall business with their positive impact. They bring out the best in others and contribute significantly to the company's progress. Detractors, on the other hand, are not necessarily bad people or employees with bad intentions. They may perform well in their roles but do not contribute positively to the team culture, dynamic, or business growth. They unintentionally hinder progress and can negatively affect the team's morale and productivity.

Listen to the full episode if you want to learn more about how amplifiers can elevate your team's potential, as well as understand the subtleties of dealing with detractors.

In this episode, you’ll discover:

• Identifying Amplifiers and Detractors in Your Team

• Characteristics of Amplifiers

• Characteristics of Detractors

• Important Considerations in Hiring

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/podcast

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One of the best ways to expand your impact in the new year? Speaking!

Speaking magnifies your visibility, opening you up to more opportunities, collaborations and, of course, a broader audience. Whether you are a seasoned speaking pro or ready to start adding speaking engagements, there are certain things you can do to stand out and be remembered. In this week’s episode of the LOYB Podcast Amber Griffiths, known as the “Maker of Legends", shares practical insights and tips to tap into your unique voice and become unforgettable, including:

· Simple ways to flush out and share your unique voice · Strategies to find the best "stages" for your brand · How to create an unforgettable experience on every kind of stage · How to become a "legend" to create the big impact you're here to make "Just start speaking. Don't question it. Test it.” -Amber Griffiths Amber is a bestselling author, an international speaker, a brand strategist and maker of legends. She is committed to showing speakers how to unleash their speaker moxy.

Learn and connect with Amber Griffiths:

· Visit Amber’s Website · Join Amber’s Facebook Group · Follow Amber’s Linkedin

Need to create the time and space for more speaking engagements? Our superpower is getting you out of the day to day operations of your business so you can scale your impact and your profit. Schedule a chat to learn more about partnering together at leanoutmethod.com/consult

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Business operations can often be an afterthought but they are what make or break your scaling results.

Most operations lack strategy and simplicity and end up keeping a business from scaling sustainably instead of enabling it.

There is so much bad advice being given to coaching, consulting, and service-based businesses that leads to unnecessary complexity and that cause things to be dependent on you instead of getting you out of the day to day operations.

So what do simple and strategic operations look like when you want to scale sustainably?

This episode is all about how to build an ecosystem for simple and sustainable scaling, and really make sure that you are set up for long-term sustainable success. What makes today's episode extra special is that I'm actually sharing segments with you from my Operation Reclamation workshop series.

In this episode, you’ll discover:

· How focusing on only short-term wins is hurting your scalability and results · What it takes to build sustainable success and enjoy a rich fulfilled life outside your business · How to create your scaling ecosystem by implementing the powerful SPSTI framework · Why Strategy, Planning, Systems, Team, and Insight are the key to sustainable scaling

Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit leanoutmethod.com/podcast.

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How can ancient feminine wisdom and astrology help in business growth and success? Can astrology be used to predict market trends and investment opportunities? And how can we as entrepreneurs utilize this info to make strategic business decisions?

According to astrological beliefs, certain planetary and star alignments can influence a person’s career path, business acumen, and financial prospects. By studying these factors, we can have guidance in maximizing our chances of success in business ventures. By integrating these ancient wisdom traditions with modern business strategies, entrepreneurs can gain a holistic view of their ventures, enhancing their chances of sustainable growth and success.

Today, I am so excited to interview Kim Woods as we dive into intuition, collaboration, and strategic alignment with cosmic energies to create a successful and fulfilling business journey. Kim is the creator of the Living Your Star Potential Divination System. She combines ancient feminine wisdom, astrology, and her 25+ years of C-suite experience to clear the pathway to your success, so you can become rich and powerful, make a big impact, and leave your legacy.

“I hire the right people and I follow the stars.” – Kim Woods

In this episode, we explore:

• The importance of integrating astrology into daily life and business strategies
• How astrology can provide insights into economic trends, including uptrends, downtrends, and their impact on consumers and industries
• The significance of having forecasts and insights to plan ahead
• Adapting to the energy of the stars and being open to collaboration
• The importance of self-awareness and making choices that align with one's intuition and desires.

Learn and connect with Kim Woods:

· Visit Kim’s website

· Follow Kim’s Linkedin

· Like Kim’s Facebook

Subscribe to Kim’s Youtube

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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In this episode, we continue our two-part series exploring common areas of waste in coaching, consulting, and service-based businesses. These inefficiencies can drain both your time and money, but by addressing and eliminating them, you'll create a foundation for simpler and more sustainable scaling.

Why is it essential for entrepreneurs and business leaders to comprehend the root causes behind each area of waste? And what are the actionable steps or methods to deal with it?

For entrepreneurs and business leaders, comprehending these addtional five areas of waste which are searching, underutilized resources, knowledge depreciation, fragmentation, and new versus optimization is critical in ensuring that their businesses operate efficiently and sustainably. Understanding the root causes behind each area of waste is essential in providing valuable insights into the inefficiencies within the operations. By comprehending these root causes, business owners can pinpoint the specific areas that need improvement and devise targeted strategies to address them.

In this episode, you’ll discover:

· How efficiency can be indirectly impacted and how to identify these time wasters

· The value of knowledge and the realistic cost of maintaining knowledge within your business

· Fragmentation and its impact on team dynamics, customer journeys, and overall business coherence

· Awareness of entrepreneurial inclination toward creating new offerings versus embracing more strategic optimization

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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What are the biggest areas of waste within your business?

Every resource wasted on non-value-added activities or inefficient processes represents a missed opportunity to grow your business and serve your clients better. Identifying and eliminating waste in your business is crucial for optimizing operations and increasing profitability. Not to mention an essential step in sustainably scaling your business!

In this first episode of my two-part series, I identify common ways that MOST businesses carry waste. I offer examples and practical solutions to help you identify and start taking steps toward leaning out your business.

In this episode, you’ll discover:

· The factors that can lead to businesses becoming too complex and inefficient (even small businesses!)

· The ability to identify and begin eliminating waste to improve operational efficiency

· Five areas of waste that are common in most businesses

· Recommendations and practical next-steps to getting rid of wasteful systems and complexities

Tune in to this episode to begin the deep-dive into leaning out your business and setting the stage for more growth and more profit. Join me for part two as I continue to discuss more areas of waste, help you identify what may not be working and what to do about it!

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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As we go through the rollercoaster ride of entrepreneurship, we may get sidetracked or even forget why we began this journey in the first place - to build a life we truly love.

If you are wondering about the ways that you can take more time off and how to actually make it a reality - this episode is for you.

In this second interview with Sage Polaris she shares valuable insights into business model pivots and how she achieves work-life balance by taking significant time off - all while still growing her business!

Sage has written high converting copy for more than 475+ projects earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.

“Claiming that family time back is so powerful for me because I want to be more present with my kids. They’re only going to be as young as they are for however long.” -Sage Polaris

In this episode we explore:

• Prioritizing your time when reimagining your offers
• The realities of (and how to ) implement a membership model
• The importance of making decisions from vision, not on our emotion
• Balancing business and time off (it IS possible!)

Learn and connect with Sage Polaris:

· Visit Sage’s Website

· Follow Sage’s Instagram

· Follow Sage’s Facebook

· Get the Triple your Open Rate: The Email Template

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Why is conversion copywriting important in helping business grow? And how can a clear, compact and concise copy increase your conversion rates and sales?

Conversion copywriting plays a crucial role in the success of any business. It involves crafting compelling and persuasive content that resonates with your target audience, grabs their attention, and motivates them to take action. A well-written sales page can effectively communicate your brand's value proposition, highlight the benefits of your products or services, and create a sense of trust and credibility. Copywriting also extends to other marketing aspects such as social media, ads, brochures, and blog posts. Each piece of content should be carefully crafted to convey your brand's message, showcase its unique selling points, and prompt the desired action from your audience.

Today, I am joined by Sage Polaris, who I know from a women's networking group. We will explore the impact of copywriting on conversion rates and why it's essential to get it right.

“Copy conversion means understanding how to write more effective copy and messaging that will land with your audience.” – Sage Polaris

In this episode, you’ll discover: · The importance of copy in increasing business conversion · Quick tips to have better converting copy and sales page · Using data sheet to drive decisions and changes into a copy · Understanding biotypes · The four central buyer types and its framework · Copywriting for emails for higher open rate · How Sage shifted her business model · Ready to simplify and streamline how you scale your business? Learn and connect with Beate: • Visit Sage’s Website • Follow Sage’s Instagram • Follow Sage’s Facebook • Access the Triple Your Open Rate: The Email Template We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit leanoutmethod.com/podcast.

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Are you embarking on a new business venture? What are your long-term aspirations for it? Do you believe your goals are attainable, or are you anticipating a quick sale within three months?

As an entrepreneur, embarking on a new business venture is exciting and we get easily carried away on setting big targets. But if those targets are not achievable, doable, or practical for ourselves, our business and our customers, it can negatively impact us. May also lead to little financial gain, immense pressure and business failure. That is why it’s important to set up realistic expectations, so that we can effectively manage our startup finances and mitigate potential risks. It also allows us to align our offerings with what our customers truly desire, ensuring a positive experience and the profitability of your business.

Tune in to this episode as we provide valuable insights into the importance of setting realistic expectations, adapting to the changing market, and making intentional, evolutionary changes in your business.

In this episode, you’ll discover:

· Why it is crucial to set up realistic expectation

· The two different types of buyers

· How impractical expectations will lead to business failure

· The buyers’ buying cycle and its effect in your business

· Leveraging your next level offers and upsell

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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What changes have occurred in the field of marketing? What strategies are becoming ineffective, and what's proving to be successful? If you aim to double your business within the next 12 to 18 months, what steps should you take to achieve this objective?

Marketing is evolving because of the digital platforms that allows access to user data and consumer behavior. That is why the things of the past is not working anymore. The most significant change to marketing is our ability to understand customers’ needs and wants, stimulating their demand, and offering a solution that benefits both parties. Analyzing all of this factor before doing the marketing of our product and services, ensures the profitability of our business and enhance our future opportunities.

Today is the Crista and Nikki show where we dive into some juicy conversation on how marketing has shifted in this generation.

Nikki Nash is the co-founder and CEO of The Wealth Builders Collective. She is an experienced business consultant, investor, and the best-selling author of Market Your Genius, which was published by Hay House. She has over 15years of experience in marketing and branding, working with Fortune 100companies and tech startups and is an expert in helping people communicate their value to potential clients, land more dream clients, and build a profitable business that creates generational wealth.

“I really think about my thoughts before I take action because one of the things that I believe to be true and have seen to be true is that the way you are seeing yourself and the thoughts and beliefs that you have impact your actions and your feelings impact your actions.”

– Nikki Nash

In this episode we explore:

· Marketing today and the buyer’s journey

· Marketing to the right person and its effect

· Mistakes people make in marketing

· Making short term or long-term decisions for your business

· When to say yes to an opportunity

· What to take into consideration when you are planning to doubling your business

· The three R’s and its importance in your business

Learn and connect with Nikki Nash:

· Visit Nikki’s Website

· Follow Nikki’s Linkedin

· Listen to Nikki’s Podcast

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Is it possible to combine scalability for your business with personalized solutions for your clients?

One of the reasons so many businesses leverage group coaching or digital courses as the core of their business model is for scalability.

And while those approaches are definitely scalable and convenient for the business, the way many people structure them is not always the best solution for your clients.

The client experience can feel transactional instead of transformational.

Consider this…

Have you ever joined a program, showed up for a call, and realized that the "coach" leading it was not at the right level to support you?

Or that they were trained on the person's method (barely!) but had no real world experience so they just robotically went through their set script but couldn't handle any questions or situations outside of their script?

Unfortunately this is super common in most group based experiences and it's time for a different way where transformation comes ahead of the transaction, but without sacrificing scalability.

What if you could offer a truly transformational experience for your clients that is personalized to them and their unique context and have it still be scalable?

What if you could leverage a team of seasoned experts to support your clients instead of someone barely trained and capable of leading a group coaching or 1:1 accountability call?

Wondering how? That's what Annie P. Ruggles, @anniepreneur, and Crista are exploring on this week's episode of the #LOYBPodcast.

They’ll be taking you behind the scenes of their boutique scaling advisory model and how and why we decided to leverage this business model instead of the standard “one-size-fits-most” model. They share:

🔹The benefits of a boutique advisory model for business growth

🔹What no one tells you about the “one-size-fits-most” model

🔹Options for scalability when offering personalized solutions

🔹Some of our frustrating experiences in other programs

🔹How to create scalable offers that allow for context and adaptation

‘We have to approach things holistically. Because when you're looking at vision, when you're looking at rich fulfilled life, you're looking at their values, their mission, their drive, their family, the whole thing.”

• Annie P. Ruggles

Connect with Annie:

· Visit Annie's Website

· Join in Annie's FREE Masterclass

· Follow Annie on Instagram

Is it time to refresh and uplevel your business model for more scalable results?

Our Business Refresh is a 1-on-1 experience to elevate your offer suite, magnetize your messaging and marketing funnel, and create leverage with your systems and team. Secure a space at leanoutmethod.com/refresh.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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What is the underlying meaning of peak performance? How would you characterize it? Does it intersect with our well-being? Why is comprehending and applying this concept valuable? Additionally, how can one cultivate a mindset geared toward achieving peak performance?

Peak performance isn't solely about our strength, determination, perseverance, and resilience. It also encompasses our well-being. This notion is particularly relevant for business owners who often become ensnared in a culture that emphasizes relentless hustle and attaining success at any cost. In the process, they might overlook their own happiness, personal fulfillment, and optimal functioning.

In this episode of the Lean Out Your Business Podcast, I had a valuable conversation with Sacred Walker where she shares the concept and importance of peak performance practice.

Sacred Walker is the founder of Self-Love for Superheroes, which is a mental health and peak performance practice. She transforms lives as a mental health therapist, interfaith minister, and an Ivy League master speaker. She is the host of a talk show called Self-Love Letters for Everyday Superheroes, and she specializes in what she calls Love Medicine coaching, which is a proprietary method of holistic coaching that supports visionaries and executives in high stress work environments.

“Let's make sure that our mind, body, spirit are sustained so that our true peak performance can support our vision for the long haul. Because we're here to build a legacy, not burn out in the process. “

– Sacred Walker

In this episode we explore:

• Vices and things that keep people away from achieving peak performance
• Emotion-based stress that is affecting our performance
• Creating focused intention and guidance through journaling
• The incredible transformation that people received when working with Sacred Walker
• How to work smarter not harder and keep things lean in the business

Learn and connect with Sacred Walker:

· Visit Sacred Walker’s Website

· Follow Sacred Walker’s Linkedin

· Follow Sacred Walker’s Instagram

· Follow Sacred Walker’s Facebook

· Listen to Sacred Walker’s Podcast

· Watch Sacred Walker’s Youtube

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Occasionally, businesses find themselves in need of change, but which one? Is it a revolutionary or an evolutionary? What are the different between the two changes? And what is the best route of change that will align with your business vision and mission?

The reality is there are those points in time in our business where we want to improve and make small changes that will help us optimize our results, bring leads, and provide more value to the clients while bringing in more profit.

Today, I'll introduce the concepts of evolutionary and revolutionary change, and explain the difefrences between the two. This understanding will empower you to capitalize on these opportunities, ensuring that the changes you implement not only secure your business's survival but also propel it to thrive through continuous improvement.

In this episode, you'll discover:

·

• The difference between evolutionary and revolutionary change
• Applying changes in your business model
• The lessons I have reflected in Bret Michaels concert
• Optimizing results through small change
• Adding more value in your business through change
• Being open to possibilities, change and improvement

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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How can you stand out in the industry that is full of competitors, countless of marketing and online adverts, social media networking and emails? The key to this is to understand the power of establishing oneself as an authority. So, what does it mean to actually be the authority in your industry and why is it so important?

To be an authority you need to niche down. Get clear on what you want and where you want to go. Find the business model that suits your lifestyle. Then create a system and workflow. By doing this you will be able to bring in the right leads and make the right sales regardless of how competitive the industry is.

Today, I am joined by Beate Chelette and we are going to have a fun conversation about becoming an authority in your industry. Beate is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with strategies that grow your authority so that they can scale their impact. She is also the author of “Happy Woman Happy World – How to Go from Overwhelmed to Awesome” and she has her own podcast, the Business Growth Architect Show.

“In order to get authority, you have to be in front of the right people, and you have to be able to do that in such a way that you attract lead generation so that you can fill your funnel, and that your funnel then generates really good, vetted leads that you then can consistently convert.” - Beate Chelette

In this episode, we explore:

• A lead magnet called Airtight Avatar
• How to become an authority
• The economy whiplash and how it affected us
• Internet marketing Kool-Aid
• Focusing on lead generation and sales and closing

Learn and connect with Beate:

· Visit Beate’s Website

· Follow Beate’s Linkedin

· Follow Beate’s Instagram

· Follow Beate’s Facebook

· Follow Beate’s Twitter

· Watch Beate’s Youtube

· Schedule an Uncovery Session

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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How do you assemble a lean dream team and why is this team important for a small business owner? How do you manage this lean team and get things done to deliver value and generate revenue in your business?

If you're running a small business, it's likely that you're handling all operations on your own. To avoid this, it's essential to build and utilize a small, efficient team that can contribute to the development and growth of your business.

Having a small, dedicated, and high-performing team that shares your vision and takes ownership as if it were their own, is crucial. This team will drive your business forward, granting you the freedom you initially sought when starting the business. With their support, you can break free from the day-to-day tasks, allowing you to regain control of your time and personal life. Furthermore, this collaborative effort will help you scale your business effectively.

Today is going to be the Crista and Jordan show. And I am super excited to bring Jordan Eades on with me, who is my right-hand woman in the business. Together, we will discuss the best way to structure your team!

Jordan is a Business Coach & Fractional COO. Her goal is to help service-based business owners build, grow and scale sustainable, profitable businesses without sacrificing their time, life, or burning out.

"Building a lean and agile team is the key to unlocking efficiency and success in online business."

• Jordan Eades

In this episode, we explore:

• Structuring and Maximizing the Potential of a Lean Team
• Embracing Inspired Ownership as a Small Business Owner
• Transitioning from Traditional Hierarchies to a Team-Based Structure
• Contrasting Large Corporation and Small Business Team Models
• Understanding the Characteristics of a Lean and Agile Team

Connect with Jordan:

· Visit Jordan's Website

· Take Jordan's Business Health Assessment

· Follow Jordan on Facebook

· Follow Jordan on Instagram

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Does your business rely too much on your leadership role? If yes, then how can you scale your business that is not dependent on you?

As a business owner, the greatest asset to possess is a scalable business that is not dependent on YOU. Because it gives you entire control over your schedule, allowing you to pick which tasks to work on and which vacations to take. But to achieve this it requires careful planning and execution. Remember that creating a business that can function without you is not a quick process. It needs a lot of time, effort, and dedication. Building a sustainable and simple business model can lead you to personal freedom and financial success.

On this episode of the Lean Out your Business Podcast, I am super excited to be joined with Jessica Marx where we dive into some really great conversations about scaling and scaling while still providing tailored and really boutique high impact services.

Jessica has recently been named the top female coach by Yahoo Finance, and she is a powerhouse with over a decade of sales, executive leadership, and business experience. She's the founder of Tailored Premier, a premier business strategy firm where she pulls experience from being a corporate executive with experience of building four of her own businesses from the ground up, and she serves six to seven figure founders who are ready to fast track their success and build sustainable businesses that can run without them.

“Always build the business around your personal life, not your personal life around the business. And then put together a plan in place that you'll actually be able to execute on.” – Jessica Marx

In this episode, we explore:

· Things to do that are critical if you want to scale your business.

· Big mistakes that starters make.

· Simplification of business

· Structure your business to be scalable with tailored experiences for people

· How to have a simple business model that supports you and that’s scalable.

Learn and connect with Jessica:

· Visit Tailored Premier’s Website

· Follow Jessica’s Linkedin

· Follow Jessica’s Instagram

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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How do you acquire new customers, and leverage your current ones as you scale your business? What is the customer acquisition strategy that you can apply? How do you use digital marketing tools to help manage this strategy?

Customers are the lifeblood of any business. That is why investing in a customer acquisition plan is essential if you want to acquire the proper leads and understand how to get more customers to boost your sales. Though acquiring a customer acquisition strategy is a technique that will surely help you reach your goals. It is not a magic bullet, so you need to work hard and built brand awareness, visibility and trust.

In today's episode, Darrell Evans is back in the show to dive a little deeper about customer acquisition and visibility. We will also be talking about a really incredible strategy that he has for raising visibility for only a dollar a day.

Darrell is a serial entrepreneur. He's an investor and he is the co-founder and CEO of Yokel Local Internet Marketing, which is a digital marketing agency based out of Las Vegas, Nevada. He and his team have helped businesses generate over 300 million in revenue online. And he's personally started and operated six businesses since the age of 20. He is the host of the growth driven entrepreneur podcast. And he is the founder of the growth-driven entrepreneur community and the Mindshift Business Academy, where he trains business owners on his signature growth frameworks

“Good marketing meets people where they are. Good marketing is thoughtful. It is strategic.”

• Darrell Evans

In this episode, you’ll discover:

· Challenges in raising visibility and acquiring new customers

· Ideology of how to approach any marketing creative

· Building trust even in quick starts

· Iceberg theory in marketing

· What is a lean campaign and how to leverage it

· Do the work up front to get best returns

· Seven level deep exercise and good marketing

· Dollar a day visibility strategy

Learn and connect with Darrell:

· Visit Darrell’s on website

· Follow Darrell’s on Linkedin

· Visit Yokel Local Website

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Where should we put our focus on our business? Are we creating space for what's important outside our business and within our business? And how do we build healthy relationships, full of joy and fulfillment while running a thriving and scaling business?

Real fulfillment doesn’t come from material possessions, wealth or success alone. It also comes from other important aspects of life, such as personal growth, relationships, and meaningful pursuits. And in order to live a rich fulfilled life, we must channel the power of intentionality and focus. And through listening to this episode, you will understand the importance of putting these two words in all of the different facets, both within your business and outside of your business, and how to manage that in a way that's actually productive and fulfilling instead of overwhelming and draining.

In this episode, you'll discover:

• • Looking holistically across your entire life to achieve fulfillment.
• • The two different types of time pie and its facets
• • Leveraging focus on creating space for your business and outside your business
• • The nine engine and three overarching categories of a successful and sustainable business
• • Clarity in visions and values
• • The holistic balance of growth and optimization for your business

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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How do you build a personal brand? What's the goal? What message are you trying to convey? Do you want conversions? Do you want engagement? What is the best social media platform for a small business owner to build credibility and create a meaningful network? And does this platform drive the goals and outcomes you’re wanting?

Establishing your personal branding is part of a great content strategy and brand strategy. It informs your intended audience about who you are, what you stand for, and why they should choose you. It is also critical for a brand to have a social media presence, but it is impossible to be active on every site available. So, limiting your option to the best platforms, will help you focus your efforts and receive the best return on your time and money investment.

In today's episode, Rachel B. Lee will share all her brilliance about personal branding and how you can leverage the best business professional platform for your small business which can provide value for your business visibility, growth and success.

Rachel B. Lee is a fearless marketing and branding strategist who supports entrepreneurs, business owners, and C- level execs to create strong personal brands, build their influence, and grow opportunities through the power of LinkedIn. She and her husband are the founders of Standout Authority where they help you find your voice and become a thought leader with
massive influence.

“Great content, great visibility, and driving that engagement in real human conversations through the messaging, and that is how you become a standout authority.”

• Rachel B. Lee

In this episode, you’ll discover:

● Branding pillars

● Branding exercise to boost engagement.

● Choosing the best platform for your brand

● LinkedIn as a powerful tool for business owners

● Building connections and conversation in LinkedIn

Learn and connect with Rachel:

● Follow Rachel’s on Twitter

● Follow Rachel’s on Linkedin

● Follow Rachel’s on Instagram

● Visit Standout Authority’s website

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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What does pivoting mean in business? Is it essential? Could it actually help your business grow and succeed? If yes, then how should your business pivot? What are the things that I can experiment with? What are some small pivots that I can make to see if I get better results?

While pivoting in the business industry involves switching to a new strategy or direction, numerous entrepreneurs feel like it means completely starting from scratch and redesigning your whole company. However, this is not always the case. Business pivots come in all shapes and sizes. And oftentimes, brands just need a micro pivot using one of these crucial elements which are packaging, pricing, positioning, or planning, or a combination of those to increase results and profitability. Making a well-executed pivot is a strategic move and you need to evaluate which elements you necessarily need to change. So, when you are looking at why something is not selling, why something is not converting, or why something is just simply not landing in the way that you expect it to, then it is more likely that your business model is not viable, and you need to have a pivot strategy.

In this episode, you’ll discover:

· Optimizing your business by pivoting

· Evolve and uplevel your brand with change

· Why you shouldn’t compromise your values

· Success and growth mindset needed for your business

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast

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What is your relationship with money? How does this relationship impact the way you are making money? And how do you improve and leverage this relationship?

Money is one of the significant sources of stress for all of us and it can trigger a range of emotions. However, as an entrepreneur, developing a positive relationship with money is essential to unlock your path to financial and business success. And that starts with recognizing the bugaboos you carry about money and then taking the actionable steps to overcome those bugaboos. Because if we don't emotionally regulate the bugaboos or potential hang-ups in our money, we risk the financial stability of our business.

Today's episode is going to be really valuable, because I am interviewing Becky Clabaugh. She is a transformation coach in money mindset and emotional regulation expert. She specializes in helping women break through income plateaus. And she has a degree in health and human services, with a minor in holistic health and wellness education. So, she really deeply understands how to move through negative emotions which can block your revenue generating activities. Tune in the episode to learn more about how you can expand your relationship with money to effectively prosper your business!

“I personally believe that when you're emotionally regulated, that is the secret sauce to making money. Because when you're emotionally regulated, that's how it makes it so much easier to work with people like yourself.” - Becky Clabaugh

In this episode, you’ll discover:

· The role that subconscious plays in money

· Examples of bugaboos and how can you avoid it

· Emotional freedom technique

· How to leverage inspired action

· Steps to developing a good mindset in money

Learn and Connect with Becky:

· Visit Becky’s Website

· Follow Becky’s Linkedin

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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How are we going to continue to drive revenue, achieve our goals, and continue to move our business forward even when we are in a period where we want to work less? Or reduce our workload so that we don't have these eight solid hours of work? Do we have to hire somebody? Or can we shift and empower our team so that they will be able to actually fully own things and aren't so dependent on us?

Work-life balance involves a mixture of time management, commitment, intentionality, prioritization and focus. So, whether we want to work less or whatever capacity we'd like to work to build our business in, is 100% possible, but it takes all these five elements to create a productive strategy that works best for our schedule, while still be able to achieve all of our big, bold goals and live a rich, fulfilled life.

In this episode, you’ll discover:

· - How to reduce your work week

· - Leveraging your time and your team

· - Creating a focus block in your calendar

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Do you want to have the best summer ever and be off the grid without worrying about your business?? If your answer is YES, then what do you need in order to fulfill this? And how can you best prepare your team for this temporary transition of power?

As business owners, we often struggle with the idea of taking a vacation. And owning a business means that your list of responsibilities is endless. This may lead to stress and burnout which can negatively impact our health, so making time to relax is crucial! The key to making your pleasure trip the best summer ever and totally unplugging yourself from your business are strategic planning, SOUL, boundaries and inspired ownership. These four components will help you better prepare for your worry-free vacation. And it will assist you in keeping your business running smoothly and successfully even when you're away so that you can take the time to actually feel relaxed and rejuvenated and set up for success for the rest of the year.

On this episode of Lean Out Your Business Podcast, I am back with Annie P. Ruggles. She is the fractional CMO of my team and the founder of Quirk Works Consulting & The Non-Sleazy Sales Academy, where she harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small business. And we will discuss how to enjoy your summer without that constant sense of dread and feeling that you need to be paying attention to your business.

“I trust my team. I take a bullet for my team. My team would take a bullet for me. They're so committed to me, and they're building out my dream every day.” - Annie P. Ruggles

In this episode, you’ll discover:

· - Setting up boundaries

· - How to have the best summer ever

· - Planning and preparing your team for the transition

· - The clarity of success

·

Learn more and connect with Annie P. Ruggles

· Follow Annie’s Linkedin

· Visit Annie’s website

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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What is the change that you want to make in your business and why aren't you making it? Or what is the change that maybe you're reluctant to make, but you know that if you make that change it's going to open up possibilities and opportunities?

Entrepreneurs face significant challenges, particularly when it comes to making difficult decisions. It is essential to recognize that these decisions are crucial for the well-being of your business. Additionally, letting go of elements in your business that no longer contribute value to your clients can be a transformative step. By fully committing to streamlining and making tough choices, you can propel yourself towards achieving your ambitious vision and leading a rewarding and fulfilling life.

Are you ready to let things go? If yes, then listen to this episode!

In this episode, you’ll discover:

● Why I am closing my jewelry business.

● What it means to lean out

● Personal growth after letting go.

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Are you tired of running into roadblocks when trying to grow your business? Would you like to know where to focus your time and energy for maximum profitability and learn the actionable strategies that successful entrepreneurs use to grow?

In this episode, we dive into the world of business growth with Marcia, Darrell, and Annie who share their strategies for avoiding the most common mistakes that can stall business growth. From focusing on the right things to creating a clear vision, we share all the valuable insights and actionable ideas to help you take your business to the next level.

Darrell Evans is a serial entrepreneur, investor, and is the Co-founder/CEO of Yokel Local Internet Marketing, a Digital Marketing Agency based in Las Vegas, NV. He and his teams have helped businesses generate over $300M in revenue online. He’s personally started and/or operated 6 businesses since the age of 20. He's also the host of The MindShift Podcast and is the Founder of the Growth Driven Entrepreneur Community and the MindShift Business Academy where he trains business owners on his signature growth frameworks.

Marcia Riner is a business growth strategist, certified financial planner®️, and the CEO of Infinite Profit Consulting based in California working with businesses all over the country. She is a 3X published author, host of PROFIT With A Plan podcast, and engaging speaker.

For over a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin.

In today’s episode, we explore:

• The importance of having clarity in your business
• How to increase profitability
• The most common mistakes that are holding you back from growth
• The “Accelerate Now” event and what topics will it cover

“The biggest mistake that a business makes that does keep them from focusing on the right things is having clarity on what those things actually are. All too often what businesses end up doing is they're very busy, they're working really hard, but the things that they're investing their time, their energy, their money, their focus on end up not being the things that are actually going to drive the revenue, the profit, the results, and the impact that they actually want in their business”

• • Crista Grasso

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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What does “scaling a business” mean? What’s the difference between growth and scaling? And how can a business not just grow, but scale exponentially?

Two of business owners’ best-loved topics are growth and scaling in business. We may think that the idea of scaling a business and growing a business is interchangeable, but the truth is, they’re two completely separate ideas. When you're in a season of growth, you tend to be in a season of more clients and more revenue. The downside of that is it usually also means more expense, more time, more people which will be partly exhilarating and exhausting. When you are in a season of scale, you become more focused on operational efficiency where you will learn on how to scale your business in a lean, luxe, leveraged way. This will give you more freedom and will help your company to scale in a really strategic and intentional way that will yield more revenue and sustainable success.

In this episode, you’ll discover:

· - Simple and sustainable scaling

· - The difference in growing vs scaling your business

· - The lean, luxe, leveraged way of scaling your business

· - The stages in business

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast

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What do we do to achieve sustainable profit? What financial KPI do we need to analyze to effectively manage our business margins and understand our cash flow? And through this KPI can we make the best choices for our businesses in order to maximize our finances?

As an entrepreneur, it is important that we know our financial data. And while we may not have a financial background, a simple grasp of the fundamental concepts of finances will help us enhance our strategic decision-making process and will let us have a deeper understanding of how to optimize our dashboard.

In today's episode, we'll be sitting down with Danielle Hayden. She is a reformed corporate CFO, who is on a mission to help rule breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. She will share with us how we can leverage our finances by learning how to read the data dashboards through these three main KPI’s which are gross profit, net profit, and operating expenses.

Danielle spent 10 years in the boardroom as a corporate finance officer and has transitioned to now being the CEO of Kickstart Accounting Inc. Where she helps business owners with bookkeeping, financial analysis, education, and she is also the author of the Profit Planner book series.

“This was something that I learned very early on in my business was that I could not do everything nor should I. I knew from day one that I wanted a sustainable business that I could be in for the long term, and that meant finding a life that I could live and that required me to have a team.” - Danielle Hayden

In this episode we explore:

· - How to find these perfect KPIs in your business

· - Profit planner book series

· - Learn the expense grading strategy.

· - Practices to do to build sustainable profit.

· - Ways to maximize your finances.

Learn and Connect with Danielle:

· Follow Danielle’s on Pinterest

· Visit Kickstart Accounting Inc. website

· Like Kickstart Accounting Inc. on Facebook

· Follow Kickstart Accounting Inc. on Instagram

· Follow Kickstart Accounting Inc. on Linkedin

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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How do you find a strong right-hand person for your business? And can you trust this person to have the right level of strategy, the right level of autonomy and the right level of implementation for your business to succeed?

As a business owner, it’s easy to hold on and micromanage every decision since you've put so much of yourself into your company and made so many sacrifices to get it started. But, if you continue doing this, it will stunt the growth of your company and your high performing team. So, it is very crucial to find a trusted right-hand person, someone who can see the vision that you have, someone that can think like you. And you want them to be able to be strategic, and to be able to implement your vision as if it was their own vision, as if it was their own company. And this episode will help you how to find this right-hand person.

In this interview, I am bringing on my absolutely amazing rockstar team, Annie P. Ruggles. She is the fractional CMO of my team and the founder of Quirk Works Consulting & The Non-Sleazy Sales Academy, where she harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small business. We will be talking about the importance of having a really strong right-hand person in your business as well as a Strategy and Operations Leader.

In this episode, you’ll discover:

· - The concept of inspired ownership over delegation

· - The significance of a Strategy and Operations Leader

· - The importance of finding your trusted right-hand person

· - Developing the SOUL for your right-hand person

“If every four seconds you got to check on your team or make sure this member of your team is liaising properly with another member of your team, or having to double check that stuff got done, this doesn't work right!”

-Annie P. Ruggles

Learn more and connect with Annie P. Ruggles

· Follow Annie’s Linkedin

· Visit Annie’s website

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Have you recently perused any webpages or social media platforms, and noticed the ads? Have you paid attention to the tone of voice adopted by the brands? Additionally, have you come across any articles that have inspired you to learn more and make a purchase? All of these things are possible due to the art of copywriting.

But what exactly constitutes good copy? Is it necessary to incorporate your authentic voice? In today's episode, I am thrilled to be sitting down with Liz Theresa, the Master of all things copy. We delve into the world of copywriting, website creation, and brand voice. As a business owner, these three components are critical to increasing your company's revenue and converting leads into high-paying clientele.

Liz is not only the host of the renowned Liz on Biz podcast, but she has also been recognized by Forbes as one of the 12 Small Business Podcasts That Will Help You Sell More. With over a decade of experience, she helps entrepreneurs find clarity and market themselves confidently online. Liz creates powerful, high-converting websites and memorable brands, while coaching business owners on how to increase their online visibility.

In this episode we explore:

• The advantage of writing in your authentic voice

· - Leveraging copywriting to convert leads.

· - The difference between website and copywriting

· - How to write an about page that is compelling and interesting

· -Top takeaways for copywriting to get conversions

Tune in to the episode if you want to learn more about copy and website and all things conversion!

“Make it very clear who you are, who you help, and the problem you solve and do it everywhere you show up online.” - Liz Theresa

Learn more and connect with Liz:

· Visit Liz’s Website

· Follow Liz’s Instagram

· Listen to Liz on biz podcast

· Get the free copy class now!

· Get the Paid course!

Other links

• https://www.facebook.com/liztheresa
• https://www.facebook.com/groups/InternetFameNow/
• https://www.twitter.com/liztheresa
• https://www.linkedin.com/in/liztheresa
• https://www.pinterest.com/liztheresa
• https://www.youtube.com/channel/UCMLsF2rkCG2ocDcJaECXL0g?view_as=subscriber

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Do you believe that you can be successful effortlessly? Or do you think that success takes hard work? And how do we encourage effort in a culture where effortlessness is the goal?

The notion of effortless success in work, finances, and other areas of life is a fallacy. Although someone might assume that anything described as effortless would require no effort at all, the reality is that work always demands effort. There are no magic shortcuts or easy buttons. Whether as individuals or as business owners, we must recognize that achieving the desired results will entail hard work. There are no shortcuts, especially when aiming high in our entrepreneurial endeavors, as we will inevitably encounter obstacles and challenges along the way. Overcoming these hurdles requires diligent effort, unwavering perseverance, and hard work.

In this episode, you’ll discover:

· - Strategies to minimize work and maximize time

· - Time multipliers

· - New tier on the Simplify to Scale program

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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What is experimental leadership? How does it work? Is it effective? Can this type of leadership help you improve your company and excel in your business?

Leaders, entrepreneurs, and teams can benefit from adopting an experimental mindset that encourages collective idea generation and experimentation to determine what works best. When we approach tasks as experiments, we are motivated to collect data and assess the success of our ideas. This leads to a more innovative, agile, flexible, productive, and profitable business. It's important to remember that having an experimental mindset can help us stay open to new possibilities and embrace a culture of innovation.

On this episode of Lean Out Your Business Podcast, I am joined by the founder of Experimental Leader Academy, and Master Certified Coach, Melanie Parish where she shares the importance of experimental leadership as an entrepreneur.

Melanie is an author, a public speaker. She's host of the Experimental Leader podcast. She is also an expert in problem solving, constraints management, operations, strategic hiring and brand development. And she shows people new ways of thinking about their leadership, informed by her understanding of the fast-paced ride of technology innovation.

“Hold your own time as valuable and then try experiments to see how you can have the experience line up with what your body, your soul is telling you. Because if you're an entrepreneur, you want your business to be a place you love to work.” - Melanie Parish

In this episode we explore:

● Experimental leadership and its application to entrepreneurship

● Embracing the concept of experimental leader mindset

● Kata Practice

● Integrating book concepts into real life

● Collaborative pricing as an experiment in their business

Learn and Connect with Melanie:

● Melanie’s Email

● Visit Melanie’s website

● Like The Experimental Leader on Facebook

● Follow Melanie’s on Instagram

● Follow Melanie’s on Twitter

● Connect with Melanie’s on Linkedin

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Are you offering a training program, a conference, a retreat, a webinar, or a workshop? As the host, are you interested in discovering what it takes to build a successful program and provide excellent content and connection with your target audience?

Being a facilitator for a webinar or program is not an easy task. It requires perseverance, hard work, and research to effectively influence, educate, and teach your audience and create a positive impact in their lives. If you've ever wondered how to develop a course or program that resonates with people, you're in the right place! In this episode, you'll gain valuable insights on how to create a seamless, engaging, and thought-provoking course that generates leads and enables you to become a successful facilitator.

• In this episode, you’ll discover:
• Technique called playing psychic and its benefits
• Activities in the reimagine lecture
• The advantages of using PowerPoint in visual story

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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What would life be like if you had a strategy behind every single action you took before you launched? Why is launch strategy important in the overall planning process? What would happen if you underline all this strategy in your business launch?

Starting a new line of business or product might be challenging and difficult, but if you break down the launching process into manageable steps rather than waste time pondering where to begin, you can make the process easier.

On episode 117 of Lean Out Your Business Podcast, I interviewed Katie Collins and Jeffrey Samano. They founded the Launch Squad along with Jeff's wife, Aleyah Swan. We will talk about utilizing launching strategies to aid entrepreneurs in creating the right plan, maintaining organization, and getting the desired outcomes. When done right, launches can increase excitement, curiosity, and revenue. But, if done incorrectly, they might damage a brand's reputation.

Katie is a sales-boosting, client-generating business coach whose goal is to help you get over your fear of sales and visibility so you can finally make the impact, and the income, of your dreams. Jeffrey is a funnel master that removes your marketing blind spots to bring clarity, functionality, and scalability to all the moving parts of your business. The launch squad is made to help solo printer coaches and course creators launch the right way without having to do it all alone.

Jeffrey has a true talent for helping others turn ‘busy work’ into an effective, automated system. He’s Funnelytics™ Certified and has more than 17 years of experience connecting, clarifying, and automating digital systems in both the marketing and business sectors.

In this episode, you’ll discover

• Three phases for a successful launch
• Doing market research
• How to make your business or product offer more irresistible
• Determining your price point

“Take the time to do your research and craft an offer that's irresistible to the people you can serve.”

• Jeffrey Samorano

“What if you pick 3 or 4 awesome bonuses, that people look at your bonuses and say ‘well that's worth the whole price for the whole program’! That’s the essence of the irresistible offer.”

-Katie Collins

Learn more and connect with Katie and Jeffrey:

• Visit The Launch Squad website
• Follow The Launch Squad on Instagram
• Like The Launch Squad on Facebook
• Lucrative Launch Training Waitlist

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Are you leveraging your innate abilities to their fullest potential in your work or business? Is your current focus aligned with your zone of genius?

Join us for an inspiring and motivating episode of the Lean Out Your Business Podcast, where we'll explore strategies for uncovering your zone of genius. The Zone of Genius refers to the intersection of your skills and passions, where you excel and find fulfillment in your work. Operating within this zone means following your instincts, pursuing your passions, and doing what you genuinely enjoy. When you're working within your zone of genius, your work feels fulfilling, energizing, and enjoyable.

Are you ready to discover your Zone of Genius and start leveraging it in your work or business? Tune in to this episode to get started!

In this episode, you'll also discover:

● The Big Leap by Gay Hendricks

● Four questions to determine your zone of genius

● Understanding your zone of genius

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Why are referrals important in growing a business? How can entrepreneurs effectively ask for referrals and what are the benefits of leveraging referrals for increasing sales?

On this episode of the Lean Out Your Business Podcast, we are joined by Lynn Whitbeck, known as The Queen of Sales. She shares valuable insights on leveraging referrals for business growth. Lynn emphasizes the importance of having effective follow-up processes with clients to ensure maximum profitability, and provides tips on avoiding missed opportunities due to poor profit processes.

Lynn Whitbeck is the Queen of Sales. Business Owners and entrepreneurs hire Lynn to ignite winning sales teams, because most are chasing down clients, stuck in a chaotic sales cycle, and lacking client retention, conversions, and profits.

She is the Founder and CEO of Petite2Queen, Host of Get More Clients on the Win-Win Women Network, and host of the top podcast, Claim Your Career Crown. She has been seen in USA Today, HuffPost, Chicago Tribune, and more! When she is not working with clients, Lynn loves visiting National Parks, cooking, and playing Pokémon Go.

In today’s episode we explore:

• Top ways to boost referrals and sales.
• How to build a strong referral process
• Follow-Up strategies
• Increasing profits and improving client experience
• Hidden profit in a business – why people leave profit on the table?

Tune in to gain expert advice on how to boost sales and profits through referrals.

” Building a strong referral process in your sales is really important. And the key to that is you need to ask early, and you need to mention it often. It's really about seeding and planting the idea of referrals from that first time”

Links - Petite2Queen:

Website https://petite2queen.com

Facebook http://www.facebook.com/petite2queen/

Twitter http://twitter.com/petite2queen/

Instagram http://www.instagram.com/petite2queen/

YouTube http://p2q.link/youtube

LinkedIn - Lynn Whitbeck: https://www.linkedin.com/in/lynnwhitbeck

Free Masterclass: https://petite2queen.com/grow/

Guide: How to Rapidly Improve Sustainable Sales Profits With 5 Proven Strategies

https://petite2queen.com/brighton/

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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What is your area of expertise, commonly referred to as your zone of genius? What is that thing that you just do so incredibly well for your clients and is it something that you do as well for yourself?

In this episode of the Lean Out Your Business Podcast, we will talk about the Zone of Genius. Leveraging your zone of genius as a business owner can significantly contribute to your success. Your genius zone is your unique power. It is the thing that we do best. The thing that we love to do most, the thing that our clients look at us like we are magical unicorns. When you are working on your zone of genius, you achieve the best outcomes for your business and the greatest level of long-lasting happiness in your life!

If you are ready to uncover and unlock your zone of genius, then put your headphones up and listen to this episode!

In this episode, you'll also discover:

· The Zone of Genius

· Leveraging your zone of genius for you and your client’s success

· Amplify Retreat

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

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Are you wondering what a digital brand voice is and why it's essential for your business? In today's episode, we'll be discussing just that and more with our guest, Keshia Butler-Thomas. Keshia will be sharing valuable insights on how you can develop an authentic brand voice that resonates with your target audience, ultimately driving revenue for your company.

Your digital brand voice is your business personality in the digital marketplace. It's how you present your business to the world, and it needs to be consistent across all your communications to establish authentic connections with your audience. Keshia will be sharing tips and strategies to help you uplevel your digital brand voice and leverage social media to maximize its impact.

She is the founder and CEO of LCK Consulting Services, and she specializes in helping her clients develop digital marketing plans that incorporate the usage of social media. As a brand awareness tool and revenue driver, she has over 10 years of digital marketing and sales experience across various industries, and she was voted one of New Jersey's tops of 40 under 40 executives.

If you're ready to take your brand to the next level and attract more customers, this episode is not to be missed! Join us as we learn from Keshia on how to develop a digital brand voice that truly represents your business.

“When you're in this space of entrepreneurship, remember that you own the entire experience. The entire brand is yours. And it's so important to show up in a way that makes you feel good.” -Keshia Butler-Thomas

In this episode we explore:

● The importance of Digital Brand Voice

● Common brand voice mistakes that businesses do

● Tips on how to be clear on your mission, vision, and values

● Consistently producing compelling content for your audience

● Leveraging and maintaining your authenticity in social media

Learn more and connect with Keshia:

● Visit Keshia’s Website

● Follow Keshia on Instagram

● Follow Keshia on Twitter

● Connect with Keshia on Linkedin

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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In this episode of the Lean Out Your Business podcast, we explore the concept of "Working Smarter not Harder". With a never-ending to-do list, it can be challenging to know where to begin to optimize your business and improve the way you work. To help, we take a look back at some of the best advice from guests in the previous year. These tips and techniques can aid you in getting more done with less effort and time, enabling you to have more freedom while maintaining the quality of your work.

If you're ready to commit to implementing planning systems, strategies, team, and insights to work smarter, not harder, then tune in to this episode.

In this episode, you'll also discover:

• Top tactics for working smarter.
• The advantages of working smarter
• Maximizing your personal productivity

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Are you feeling stuck in life? Like you are running on autopilot and nothing is changing or evolving?

Don't worry, you're not alone and this is a very common problem. Everyone experiences a sensation of stagnation in life at some time, whether it be due to uninteresting work, a dissatisfying business, or simply a general feeling of disinterest. So, what do we need to do to truly get us on the path of being unstuck to being fulfilled? Listen to this episode to know the secret of how you can regain your sense of purpose and forward momentum.

On episode 111 of Lean Out Your Business Podcast, I am joined by an award-winning entrepreneur, an international best-selling author, and the host of "The reLaunch Podcast" Hilary DeCesare where we will dive into how we can successfully hit that reset button and relaunch our life to happiness and fulfillment through acquiring the powerhouse of possibility in every aspect of our life.

She is also a relentless philanthropist, as seen on the ABC hit show secret millionaire and an innovator in neuropsychology as it relates to business and life.

“Stop overthinking. Get out of your logical brain. Get out of conscious brain. Get back into the subconscious brain. Tap into what is there.” -Hilary DeCesare

In this episode we explore:

• How to get unstuck and do the big relaunch
• Intuition in three different levels
• 3HQ Method
• Why other people hold themselves back from the significant relaunch
• The Relaunched effect and how it can affect you

Learn more and connect with Hilary:

• Visit Hilary’s Website
• Follow Hilary on Facebook
• Follow Hilary on Instagram

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Are you feeling overwhelmed by your workload? Are you searching for ways to work efficiently without burning out? You're not alone. Many professionals and entrepreneurs struggle with finding balance in today's fast-paced world. But it's time to take a step back and learn how to work smarter, not harder.

Tune into this episode to discover the truth about working smarter - not harder, and learn actionable techniques to deliver better value to your clients while freeing up time for a rich and fulfilling life. Get ready to revolutionize your work and simplify your life.

In this episode, you'll also discover:

• Techniques for leveraging your time
• Working smarter in a more simple and streamlined way
• Optimization backlog with effort matrixes

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review.

Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/blog/lessonslearnedfromscaling.

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Are you a business owner managing a 6-figure business who's ready to reach the next growth of 7-figures? But you are still thinking, what does a 7-figure ideal life mean for me?

A six-figure business is a fantastic achievement, but what if you could accomplish even more?

What if there was less work involved in your business instead of more? What if you didn't have to do all the job yourself?

In this episode of the Lean out your business podcast, I will sit down with Fabienne Fredrickson where she shares a lot of golden nuggets on how you can scale your business by leveraging your team to get better results without you being in the day-to-day operations of the business.

Fabienne is a beloved mentor to thousands of women in business. She's the founder of the Leveraged Business Program and she's reversed engineered how to scale her business to several million annually. She is also the author of The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures(and Get Your Life Back) is really a definitive roadmap, showing women how to increase their income, how to increase their impact, and how to do it with heart.

In this episode we will explore:

• Fabienne’s passion in helping her clients
• How to leverage your business into 6-Figures to 7-Figures
• Strategies and insights on how to breakthrough from 6-Figures to 7-Figure business with your life back
• Fabienne’s Book: The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures(and Get Your Life Back)
• How to work smarter, not harder and keep things lean

“What I've realized is that when a woman makes her own money and lots of it, she feels safe in her world. She feels safe to leave a toxic corporate job or a toxic situation, and she starts taking care of herself and being bolder and taking more space using her voice bigger. And there's just something that stirs my soul about giving the ability to women throughout the world to make their own money.” - Fabienne Fredrickson

Learn more and connect with Fabienne:

• Visit Fabienne’s Website
• Follow Fabienne on Instagram
• Follow Fabienne on Facebook
• Connect with Fabienne on Linkedin
• Buy Fabienne’s Book

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review.

Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/blog/lessonslearnedfromscaling.

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If you know that your business needs to continue growing, but also to optimize, how would you approach it? How do you know when to start? And how do you address both growth and optimization without singularly focusing on one that you're actually negatively impacting the other?

As an entrepreneur, planning and implementing the balance of growth and optimization is a great way to build a foundation that supports sustainable development and has lasting business success. When you're actually doing both the growth and optimization simultaneously, you’re bringing in those new leads. This means that you will end up with a steady stream of high-quality leads, high-quality clients, and the systems and structure to deliver really exceptional experiences and results for those clients.

If you want to make sure that you will have that balance of growth and optimization in your business while always keeping things lean, then listen to this episode!

In this episode, you'll also discover:

• The difference between growth and optimization
• The side effects of rapid growth and its negative impact in your business
• How to implement a system that balances front-end growth with backend optimization via nine engines

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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How do you plan to grow your business this coming year? When you look at your business model do you know which strategies to apply? And how will these strategies impact your business growth?

As business owners, we want to start 2023 on the right foot, but many entrepreneurs still have to overcome significant obstacles in their businesses. So, if you are struggling with your business growth strategies, then this episode is made for YOU! It doesn’t matter what business you are running; we all want to boost our sales and increase our income.

So, what do we need to do?

You need an effective and efficient strategy, planning, systems, team, and insight which we will be tackling in this episode, so stay tuned!

In this episode, you'll also discover:

• Six strategies for business growth for this coming year.
• The Hiring Market trend and its effect in the market.
• How AI is going to play in your business and how you can leverage it.

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us

leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Before digitization, public relations specialists would spread the news via traditional outlets such as newspapers, television or radio. With the rise of the digital age, social media has fundamentally transformed the PR landscape, where brands can leverage their PR through social media channels by telling their story, connecting with their audience, and marketing their product or services. So, how do we engage in social media marketing? How does it help us grow our business and reach our goals? And how do we use social media for PR?

In this episode of the Lean Out Your Business Podcast, I am very excited to be joined by an expert on all social media, Blair Kaplan Venable. She has been featured in media outlets including Forbes, CBC Radio, Entrepreneur and Thrive Global and the New York City Times Square’s Billboard.

Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. She brings fifteen years of experience to her clients. She's the creator of the social media Empowerment Pillars, and she helps her customers grow their followers, and has done so where they have grown tens of thousands of followers in just one month. She's helped her client win Integrative marketing awards and more, and is the co-host of the Dissecting Success podcast. She's an international bestselling author and she has a recently published book, which is her second book called The Global Resilience Project, and it's focused on overcoming life's most difficult moments and sharing some absolutely incredible stories.

Tap into the episode to leverage publicity and social media to expand your influence and grow your reach!

In this episode, we discuss:

(02:52) The importance of public relation

(04:32) Leveraging publicity and social media to grow your business

(09:48) Common mistakes when you are striving to get visibility

(11:48) The importance of social media and its impact

(15:32) Social Media Empowerment Pillars

(21:19) How to not get caught up with the ever-changing social media algorithm

(24:37) Blair’s work

(25:44) Blair’s contact information

(26:48) How to work smarter, not harder

(27:11) Tips to leverage social media for PR

Links:

Download Blair’s Visibility Roadmap (freegift):https://blairkaplan.kartra.com/page/visibilityroadmap

https://www.blairkaplan.ca/

https://www.iamresilient.info

https://www.linkedin.com/in/blairdkaplan/

https://www.instagram.com/blairfromblairland/

https://www.facebook.com/blair.kaplan

https://www.facebook.com/BlairKaplanCommunications

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Do you run a business? Are you ready to “scale up?”

While starting a business is one thing, scaling it into something bigger is a challenging transition.

It is a make-or-break period for any business.

And it involves placing the right people, the right systems, and procedures in your business so that you can have a long-lasting profitable business development.

If you are a business owner with an ambition to grow and scale up. You'll also need to be aware of the obstacles and mistakes you'll face along the path and know how to find solutions for them.

In this episode, you'll discover:

1. How I scaled up my very first jewelry business Criscara into multiple six figures.
2. The common problems and mistakes I have encountered in transitioning my business to the next level, and how I have overcome them.
3. Identity evolution and customer-centric, which is crucial in scaling up your business to sustainable success.

We have to remember that learning how to scale a business to success is never impossible. Listen to this episode to learn more.

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

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Well, first of all… Happy New Year! How time flies! A new year has just begun and a new podcast journey for us. A heartfelt thank you to all of you for being part of our journey and we look forward to your support in 2023.

If you're passionate and ready to grow your brand, create authority-building content, and be on the big stage this episode is made for you!

In today’s episode, we're going to be diving into all things TEDx talks and how you can leverage them to help you scale your business with Cathlyn Melvin. She is a TEDx coach and copywriter whose insight has been featured via TEDx, Thrive Global, Fempreneur Online, The Writing Cooperative, and other outlets. She also helps mission-driven personal brands, design and delivers their world-changing messages through TEDx Coaching and done-for-you copywriting services.

Listen to the episode to learn from the finest TEDx coach as she shares strategies and processes on how you can start on TEDx Talk.

Show topics include:

(01:13) About Cathlyn Melvin

(02:00) TEDx Talk as a smart strategy for entrepreneurs

(10:29) Timeframe and expectation when applying to TEDx Talk

(14:03) How to start on TEDx Talk

(17:21) Biggest mistake people can do in the process of a TEDx Talk

(20:45) Cathlyn’s work and why she is passionate about it

(27:38) Cathlyn’s contact info

(29:39) Tips on how to work smarter, not harder

Links From This Episode:

Website: www.rightcatcreative.com

LinkedIn: www.linkedin.com/in/cathlynmelvin/

Facebook: www.facebook.com/cathlyn.rightcatcreative/

Freebie: www.rightcatcreative.com/tedxqa

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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In today’s episode, we are going to dive into an amazing conversation with Angela Santi. She is Italian by birth and Cosmopolitan by vocation, and she is the one-of-a-kind Dolce Vita leadership and lifestyle designer for elite entrepreneurs, business owners and experts. La Dolce Vita is a philosophy that we need to incorporate into our business and into our lives. It is the signature Italian lifestyle, and Angela believes that even those who have achieved what others have defined for them as the highest levels of success, deserve to truly, deeply love and live their one life to its fullest.

In today’s episode of the Lean Out Your Business Podcast we are going analyze the philosophy of La Dolce Vita - Dolce means sweet, and Vita means life. In Angela’s philosophy, Vita represents an acronym for the four pillars which is Vitality, Illumination, Techniques and Assets. We are also going to discuss what it means to be in the right business for you, the importance of the “do nothing” mentality, why the Dolce Vita is important now and how to lead the Dolce Vita way!

Listen to this episode if you want to learn more about the La Dolce Vita philosophy and how you can apply it to your life!

Show topics include:

(02:31) The meaning of Dolce Vita and its importance

(06:55) La Dolce Vita’s four pillars and process

(11:21) The importance of the "do-nothing" mentality

(15:40) Well-known people who follow the La Dolce Vita philosophy and what it did to their business

(19:54) Angela’s work and passion

(22:46) Angela’s contact info and application for the program

(23:23) How to work smarter not harder and keep things lean in your business

(25:07) Tips on how you can bring the La Dolce Vita philosophy in your life

Links From This Episode:

• Web: https://angelasanti.it/

• LinkedIn: https://www.linkedin.com/in/angelasanti

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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How does your energy play an important role in the success and growth of your business?

Successful business growth is directly proportional to the amount of clear and positive energy that is flowing in you. When your energy levels are clear and positive, you are more likely to have the mental clarity, attention, and drive needed for business breakthroughs.

In this episode of the Lean Out Your Business Podcast, I have the pleasure to be joined by an expert on this topic, Relinde Moors.

She is the founder of the Elevate to Thrive Academy, which helps vision-driven coaches and experts make more impact and more money by elevating their energy to their story and their sales. Her clients have turned their freelance work into multiple six-figure thriving businesses, changed to three-day work weeks, doubled their revenue and moved to their dream country with their 100% location-independent businesses. Her signature approach is about coming down to creating a clear and simplified business strategy in elevating your subconscious beliefs to support your goals.

Are you ready to leverage your energy and do that inner work to get your business to the next level? Listen to this energetic episode!

In this episode, we discuss:

(2:06) - The important role of energy in your business

(4:19) - Limiting beliefs that you often see in entrepreneurs and the things that they can do about it

(8:14) - What as entrepreneurs should we do when it comes to inner work for sustainable success in business and life

(11:24) - Tips on how to level up yourself and your business through inner work

(15:59) – How to minimize the impact of external things

(19:34) - Relinde’s work

(20:46) - Relinde’s social media and freebie

(22:14) - How to work smarter and not harder

(23:10) - Final tips for tapping into your energy

Links From This Episode:

• Web: relindemoors.com
• Instagram: https://www.instagram.com/relindemoors/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Did you know that women entrepreneurs, who frequently juggle both home and business, have the biggest risk of burnout? Entrepreneurial burnout does not occur overnight. It develops over time as a result of a succession of recurring strains and little harmless occurrences that all cause your mind and body to shut down. And as women entrepreneurs, it is imperative that we understand how to deal with burnout to get our business to the next level. So how can we successfully overcome exhaustion, frustration, and burnout?

In this episode of the Lean Out Your Business Podcast, we are discussing the impact of stress on women entrepreneurs and steps on how we can avoid it with Donna Hann. Donna is the founder of ‘She’s in Business', a hub for mums who are made for more. Empowering women to rise to the next level of business, and eradicate burnout, whilst aligning to a heart-centered lifestyle

Donna’s mission is to guide women in business to transform from feeling overwhelmed, exhausted and on the path to burnout to thriving as a business owners. The impact of this, has clients feeling educated, empowered and energized for the long game of business!

Tap into the episode to learn how to prevent the harmful effects of burnout and be a successful business owner.

Show topics include:

(00:58) About Donna’s Podcast

(02:17) Donna’s mission and its importance

(07:15) Small steps to avoid burnout

(14:45) Planning is essential to build momentum to your values and goals

(18:29) How planning influences social media

(25:13) Donna’s work

(27:03) How to work smarter not harder

Links From This Episode:

www.donnahann.com

https://www.instagram.com/donna_hann_sib

Ultimate Productivity Planner - www.donnahann.com/freeplanner

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Today’s episode is super special! This is our 100th episode and it feels like I've been doing this podcast for years at this point. So, thank you all for being with me for these 100 episodes.

What better way to celebrate our 100th episode than bring back on the show the absolutely brilliant Annie P. Ruggles who was the very first podcast guest back on episode seven? Annie P. Ruggles is the Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin.

In this episode of the Lean Out Your Business Podcast, we are going to talk about sales, marketing, and messaging on LinkedIn. LinkedIn is a curated content engine plus social networking site, where you can highlight your background by optimizing your profile, grow and leverage your network by connecting to people, and engage with the gifts of content that you're being offered. It enables you to network with people and professional organizations in your industry which is a great way to stay up to date with the latest developments and to share information and ideas with others in your field. We have to take into account, that the larger our network is, the more business opportunities will come our way, meaning the more potential leads and sales.

If you are using LinkedIn and you want to leverage this platform, tap into this episode!

Show topics include:

(02:25) About Annie P. Ruggles

(04:36) Leveraging LinkedIn as a Business owner

(09:45) Annie’s advice on getting results on LinkedIn

(12:39) LinkedIn as a repurposing goldmine

(16:35) Connecting with people on LinkedIn

(18:38) The truth about LinkedIn groups

(22:58) Tips on how your brand can stand out on LinkedIn

(28:02) Tips on how to work smarter, not harder

Links:

https://www.linkedin.com/in/anniepassanisi/

https://www.anniepruggles.com/

http://stophatingselling.com/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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In today’s episode, we are diving into all things Ingagement and leadership with Evan Hackel. He is an experienced business leader, author, entrepreneur, and creator of Ingaged Leadership. Evan’s focus is creating a culture of partnership with a common purpose, in order to help employees dramatically improve their performance. He has helped hundreds of organizations make major system-wide changes and build “ingagement,” teamwork, in order to achieve growth and success.

The “I” stands for a higher level of engagement, which is referred to as involvement. Because when you involve people, and make them part of the process, then you will have a clear vision of your company that can provide you with a sense of purpose and direction for the future. This vision may become a blueprint or a roadmap to your success.

Remember most successful and profitable ventures did not get to where they are today without ingagement and a vision of their business. So, tap into this episode to learn more!

Show topics include:

(2:35) The importance of Ingagement

(4:46) A manager doesn’t have to be an expert in all the business fields

(7:57) The importance of having a vision, and making people a part of the solution

(10:07) What you can do when a shared vision doesn’t exist in a company

(13:13) Helping people understand that their work has a ripple effect on the vision and growth of the company

(18:12) How to lead change instead of reacting

(22:41) Evan’s work and books

(23:36) Evan’s contact info

(26:35) How to work smarter not harder and keep things lean

Links From This Episode:

• Website: https://www.evanhackelspeaks.com
• LinkedIn: https://www.linkedin.com/in/evanhackel

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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As we all know, our social media feeds are filling up with video content. And videos generate an enormous amount of engagement among target users, which means more and more people are consuming video content on different social media channels right now. So how can we bring impact to our business and the world using video content?

Rebecca Saunders has the answer to this! And I am very delighted to have her in today’s episode where we will be talking about how video creation is a powerful method of communication and how it is a great way to build your business, reach out to your audience and develop their trust by getting your knowledge and message out there.

Rebecca Saunders is a sought-after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world through video creation. Everything she teaches and offers has been designed to save you time, save you money and remove the stress when making videos.

So, tap into the episode to know how you can leverage making videos in this digital world.

Show topics included:

(2:05) Leveraging video to make an impact in your business

(3:04) Common things that you see people do or don't do with video

(4:31) Planning and getting the video done

(6:58) Crista’s viral YouTube video

(10:10) Being confident in yourself when you are in front of a camera

(13:48) Rebecca’s story about gaining confidence and being comfortable with who she is

(18:48) The two camps of video specification

(23:11) Tips for making videos

(26:00) How to work smarter and not harder and keep things lean

Links From This Episode:

Website: https://www.rebeccasaunders.com/

Video Academy Program: https://www.rebeccasaunders.com/thevideoacademy

Instagram: http://instagram.com/therebeccasaunders

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Do you ever feel overwhelmed? Or sometimes feel like there is too much on your plate?

Being an entrepreneur makes it easy to feel overwhelmed. Events for networking, partnership opportunities, training sessions, company ideas, new projects, innovative activities, and many more…

That is why knowing how to say no and what to say no to is essential to our business success. We have to remember that your success no longer depends on your ability to prove yourself, but rather on your ability to prioritize your plan and ensure that it's aligned with that next-level evolution of your business.

In today’s episode of the Lean Out Your Business Podcast, I'm going to discuss things that are really helpful when you're looking at creating space for your business and making tough decisions to let things go. The first is getting clear on what's working and what's not in your business, so you know which things to start with by saying no to. The second thing that we're going to dive into is how you make those tough trade-offs when the reality is that there's something new you want to do. And then the third is time creep, which is something that leads to overworking and can end up wreaking havoc on your schedule and on your commitments.

Listen to the full episode to learn the importance of saying no and what to say no to, to gain back your valuable time & energy for your top business plans or priorities.

Topics discussed:

(3:02) Creating space in your business

(3:46) Three things that are helpful when you're looking at creating space

(5:02) Techniques to identify what's not working in your business

(7:56) Steps and tips in making tough tradeoffs and learning what to say no in your business

(15:10) Two common causes of time creep

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Do your numbers sometimes feel like a mystery to you?

It is critical as a business owner that we know our numbers so we can make the best decisions, but unless numbers are a natural strength or we have a financial background, our numbers can often feel a bit overwhelming to understand.

In episode 96 of the Lean Out Your Business Podcast, we discuss how to turn financial mystery into mastery with our special guest and financial expert, Geneve Huxley.

Geneve is a CPA with over 20 years of experience. She's a whiz at decoding and unraveling complicated financial mysteries and her superpower is helping clients gain clarity in their business financials so they can improve their bottom line.

She understands the stories behind the numbers and has saved her clients the cost of a full-time CPA on staff without sacrificing the financial guidance they need to successfully run their business, figure out (and increase!) their profit margin, forecast and budget, and interpret their financial reports.

In this episode, we explore:

(1:53) The biggest mistakes with financials that business owners make

(4:52) How finances are different for a product-based vs. a service-based business

(8:13) The importance of having a bookkeeper

(10:20) The different types of financial experts and who you need when

(15:30) Why you should be leveraging value-based pricing

(17:55) Determining the right time to hire your next employee

(20:47) Knowing when to bring on a Fractional CFO

Links From This Episode:

• www.huxleycpa.com
• https://www.linkedin.com/in/genevehuxley/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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We know the importance of copywriting in our business, but how do you write copy that doesn't sound like everyone else and that stands out from the noise?

In episode 95 of the Lean Out Your Business Podcast, I'm joined by Crystal Adair-Benning. Crystal is best known for being not known at all. She is a secret weapon amongst successful entrepreneurs who covet her Quantum Copy Method - which combines the science of writing with the spirituality of creativity. She is a multiple New York Times Bestselling ghostwriter and former highly sought-after luxury event planner.

Crystal shares with us the fundamentals of well-written copy and how it can help you accelerate your success.

Show topics include:

(2:27): The importance of copyrighting and how it helps us from a sales conversion perspective

(3:16): Ways to prove that words have magic

(6:25): Mistakes entrepreneurs make when writing their own copy

(11:05): Tips on how you can write your copy that is authentic

(22:30): What the quantum copy method is and how it helps connect and convert

Links From This Episode:

Web: http://wordmagiccopywriting.com

Instagram: http://instagram.com/wordmagiccopywriting

Twitter: http://twitter.com/wordmagiccopy

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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It’s no secret that consumers spend more money during the holiday season. And as a business owner, while it brings fierce competition, it is also crucial to take advantage of those special times throughout the year. At that time, your company can concentrate on leveraging the buying period, the holiday promotion period, and the mindset that people are willing to spend money by making arrangements for the upcoming year and that they are undertaking last-minute buying.

In today’s episode on the Lean Out Your Business Podcast, we will discuss how to skyrocket our sales and earn more money by leveraging holiday fever to maximize and optimize our marketing plan.

So, let’s dive in to learn more about how you can set your business up for holiday success!

Show topics included:

(00:58) The importance of clarity and focus to get an influx of sale

(02:30) CHuCK technique

(04:47) 80-20 rule

(08:30) Holiday promotion strategies

(09:21) Discount-based promotion

(12:32) Offering irresistible bonuses

(15:04) Special closed-door session or workshop

(17:22) BOGO promotion

(18:51) Last chance offer

(22:18) Start your promotion early

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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In today’s episode, we are going to talk about one of my favorite things on earth, which is systems and processes! Specifically, we will discuss how we can optimize workflows and make work easier.

That’s why I invited today the right person for this topic! I'm super excited to have Marquis Murray guide us through the whole process of creating professional SOPs for our team members, so we can automate our businesses and avoid burnout!

Marquis is the CEO & Founder of Ditto, where he creates clarity within the work done inside of organizations. He and his team accomplish this by implementing standard operating procedures, systems, and processes. Marquis is on a mission to eliminate burnout so that teams can focus on the work without the issue of not knowing where or how the work is happening. When he's not optimizing workflows, you can also find him hosting his own podcast, In Systems We Trust, in which you can hear me on coming up really soon. So stay tuned!

Topics discussed

(2:58) - Why eliminating burnout is so important

(4:40) - Marquis’ approach to eliminating burnout

(6:31) - How to encourage experienced team members to share their knowledge by documenting their work processes

(9:43) - The importance of having the same SOPs in place, so all the team members are on the same page

(12:22) - Marquis’ 4D time management process

(14:46) - The definition of SOPs, and why they are so important

(19:27) - The importance of keeping your SOPs up to date

(22:40) - What Ditto is, and how this system helps you work smarter - not harder

(23:32) - Marquis’ contact info

(24:27) - How to keep things lean in your business

(25:25) - How to set up a business for success

Links From This Episode:

• Web: https://www.thinkditto.com/marquis-murray
• YouTube: https://www.youtube.com/c/MarquisMurray
• Facebook: https://www.facebook.com/murray.marquis
• Twitter: https://twitter.com/Marquisamurray
• Instagram: https://www.instagram.com/marquisamurray/
• LinkedIn: https://www.linkedin.com/in/marquisamurray/
• Podcast: https://open.spotify.com/show/3nIYqW5tqTweV5iBDYsI96?si=hWCWBWBkQUi1fan_-hBTIA&nd=1

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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In this episode of the Lean Out Your Business Podcast, we have the pleasure of talking with Adrienne Grace. She is a Mindset and High-Performance Coach, Consultant & Speaker. If you are feeling burned out, or unfulfilled, Adrienne will help you overcome the mental blocks that are holding you back from living your life on your terms.

She enjoyed her career in finance but was always plagued by feelings of unfulfillment or that she was “meant for more.” After getting to the point where she was stressed out, burned out and it was taking a toll on her mentally and physically, she found this program and underwent a powerful transformation.

Now she’s on a mission to share this information and help others change their lives by changing their mindset & habits. Adrienne works with high-achieving financial sales professionals to become leaders in their field and make quantum leaps in their business, finances, personal growth, and impact.

Listen to the full episode to learn how to change your mindset and set yourself up for success!

Topics discussed:

(2:40) - The role of mindset in business success

(5:19) - How to start changing your mindset

(6:45) - The biggest mindset blocks

(11:35) - Adrienne’s journey on shifting her mindset

(16:22) - Don’t wait for the perfect timing

(19:20) - Adrienne’s strategies for goal setting

(23:05) - Adrienne’s work and upcoming programs

(23:56) - Adrienne’s social media

(24:35) - How to work smarter and not harder

(26:12) - Tips to leverage your mindset

Links:

Website: www.adrienne-grace.com

IG: @gracefully_adrienne

Free Gift: www.FreeGiftFromGrace.com

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

This is part four of our four-part series on what it takes to sustainably scale your business. We've been breaking down and reviewing the strategy, planning, systems, and team that it takes for simple sustainable scaling!

In today’s episode of the Lean Out Yout Business Podcast, we're going to pull everything together. And we're going to talk about the strategy piece of this, which helps you to know that you are working on the right things! So I am going to share with you the puzzle analogy that you've probably heard me talk about before, and explain to you how this analogy can be implemented into your business reality!

Topics discussed:

(2:25) - The puzzle analogy

(5:52) - Do less to achieve more

(7:38) - The difference between a business model and an operating model

(10:55) - Your business vision

(14:27) - Sneak peek from the reimagine retreat

(15:28) - 5th pillar - qualitative and quantitative measures

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

This is part four of our four-part series on what it takes to sustainably scale your business. We've been breaking down and reviewing the strategy, planning, systems, and team that it takes for simple sustainable scaling!

In today’s episode of the Lean Out Yout Business Podcast, we're going to pull everything together. And we're going to talk about the strategy piece of this, which helps you to know that you are working on the right things! So I am going to share with you the puzzle analogy that you've probably heard me talk about before, and explain to you how this analogy can be implemented into your business reality!

Topics discussed:

(2:25) - The puzzle analogy

(5:52) - Do less to achieve more

(7:38) - The difference between a business model and an operating model

(10:55) - Your business vision

(14:27) - Sneak peek from the reimagine retreat

(15:28) - 5th pillar - qualitative and quantitative measures

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

This is part four of our four-part series on what it takes to sustainably scale your business. We've been breaking down and reviewing the strategy, planning, systems, and team that it takes for simple sustainable scaling!

In today’s episode of the Lean Out Yout Business Podcast, we're going to pull everything together. And we're going to talk about the strategy piece of this, which helps you to know that you are working on the right things! So I am going to share with you the puzzle analogy that you've probably heard me talk about before, and explain to you how this analogy can be implemented into your business reality!

Topics discussed:

(2:25) - The puzzle analogy

(5:52) - Do less to achieve more

(7:38) - The difference between a business model and an operating model

(10:55) - Your business vision

(14:27) - Sneak peek from the reimagine retreat

(15:28) - 5th pillar - qualitative and quantitative measures

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Today, I am so excited to introduce you to Kami Guildner. She is an exceptional entrepreneur who leads an extraordinary women's movement! She has so much exciting stuff happening in her community, which is a lot of what we're going to dive into today.

Her passion is building these amazing communities where there's so much connection and engagement! So in this episode, she is going to share all her secrets and insights on achieving that goal! Because I know for so many of us, we want to have communities, or we want a community that's more engaged, but how we can actually get there?

Kami has all the answers for you! She believes that women's voices matter. She's a connector, a storyteller, and a business coach. She weaves soulful inspiration and mindful business strategies, helping her clients uplevel their businesses. Kami is also the founder of the Extraordinary Women Ignite Conference, Extraordinary Women Connect events, and host of the award-winning Extraordinary Women Radio™ – a podcast featuring wildly successful women living out loud in voice, vitality, and vigor.

Topics Discussed:

(3:05) - The reason why community is so important for our brand

(5:20) - The importance of being surrounded by other like-minded people

(6:30) - Tips and strategies to create a strong community

(8:46) - Lessons that contributed to the growth of your business overall

(11.19) - How to overcome the fear of live events

(12:29) - How to create a marketing strategy and build a brand

(16:10) - Marketing rules that we should break

(20:09) - Kami’s upcoming event

(21:34) - Kami’s social media

(22:10) - How Kami works smarter and not harder

(23:19) - Tips on leveraging community and building connections in our own businesses

Links:

• https://www.facebook.com/groups/1386664118079263
• https://www.instagram.com/kamiguildner/
• https://www.linkedin.com/in/kamiguildner/
• https://podcasts.apple.com/us/podcast/extraordinary-women-radio/id1216249277

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Today, I am so excited to introduce you to Kami Guildner. She is an exceptional entrepreneur who leads an extraordinary women's movement! She has so much exciting stuff happening in her community, which is a lot of what we're going to dive into today.

Her passion is building these amazing communities where there's so much connection and engagement! So in this episode, she is going to share all her secrets and insights on achieving that goal! Because I know for so many of us, we want to have communities, or we want a community that's more engaged, but how we can actually get there?

Kami has all the answers for you! She believes that women's voices matter. She's a connector, a storyteller, and a business coach. She weaves soulful inspiration and mindful business strategies, helping her clients uplevel their businesses. Kami is also the founder of the Extraordinary Women Ignite Conference, Extraordinary Women Connect events, and host of the award-winning Extraordinary Women Radio™ – a podcast featuring wildly successful women living out loud in voice, vitality, and vigor.

Topics Discussed:

(3:05) - The reason why community is so important for our brand

(5:20) - The importance of being surrounded by other like-minded people

(6:30) - Tips and strategies to create a strong community

(8:46) - Lessons that contributed to the growth of your business overall

(11.19) - How to overcome the fear of live events

(12:29) - How to create a marketing strategy and build a brand

(16:10) - Marketing rules that we should break

(20:09) - Kami’s upcoming event

(21:34) - Kami’s social media

(22:10) - How Kami works smarter and not harder

(23:19) - Tips on leveraging community and building connections in our own businesses

Links:

• https://www.facebook.com/groups/1386664118079263
• https://www.instagram.com/kamiguildner/
• https://www.linkedin.com/in/kamiguildner/
• https://podcasts.apple.com/us/podcast/extraordinary-women-radio/id1216249277

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Today, I am so excited to introduce you to Kami Guildner. She is an exceptional entrepreneur who leads an extraordinary women's movement! She has so much exciting stuff happening in her community, which is a lot of what we're going to dive into today.

Her passion is building these amazing communities where there's so much connection and engagement! So in this episode, she is going to share all her secrets and insights on achieving that goal! Because I know for so many of us, we want to have communities, or we want a community that's more engaged, but how we can actually get there?

Kami has all the answers for you! She believes that women's voices matter. She's a connector, a storyteller, and a business coach. She weaves soulful inspiration and mindful business strategies, helping her clients uplevel their businesses. Kami is also the founder of the Extraordinary Women Ignite Conference, Extraordinary Women Connect events, and host of the award-winning Extraordinary Women Radio™ – a podcast featuring wildly successful women living out loud in voice, vitality, and vigor.

Topics Discussed:

(3:05) - The reason why community is so important for our brand

(5:20) - The importance of being surrounded by other like-minded people

(6:30) - Tips and strategies to create a strong community

(8:46) - Lessons that contributed to the growth of your business overall

(11.19) - How to overcome the fear of live events

(12:29) - How to create a marketing strategy and build a brand

(16:10) - Marketing rules that we should break

(20:09) - Kami’s upcoming event

(21:34) - Kami’s social media

(22:10) - How Kami works smarter and not harder

(23:19) - Tips on leveraging community and building connections in our own businesses

Links:

• https://www.facebook.com/groups/1386664118079263
• https://www.instagram.com/kamiguildner/
• https://www.linkedin.com/in/kamiguildner/
• https://podcasts.apple.com/us/podcast/extraordinary-women-radio/id1216249277

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Hello and welcome to part three of our four-part series on what it takes to sustainably scale your business!

In today’s episode of the Lean Out Yout Business Podcast, I'm going to walk you through our Lean Strategic Planning System for Small Businesses. Because while strategic planning is important, the reality is that most planning systems out there are not really designed for a small business.

There are very tactical planning systems that are designed for personal productivity and they don't really work well when you get them into a team environment. Or there are these really big strategic planning practices that come out of the multi-billion dollar businesses, but they completely could overkill your type and size of business

So, let’s dive into the Lean Strategic Planning System and learn how you can implement it in your business model, so you can avoid burnout and get the most out of your business systems

Topics discussed:

(1:19) - The importance of planning

(6:06) - What Lean Strategic Planning System is and how it can help you scale your business

(17:39) - The importance of strategy

(18:37) - The four pillars of the Lean Strategic Planning System

(19.05) - Sneak peek from reimagine retreat

(21.22) - The context pillar

(21:46) - The clarity pillar

(22:30) - The commitment pillar

(23:53) - The kaizen pillar

(27.19) - Sneak peek from our next session

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Hello and welcome to part three of our four-part series on what it takes to sustainably scale your business!

In today’s episode of the Lean Out Yout Business Podcast, I'm going to walk you through our Lean Strategic Planning System for Small Businesses. Because while strategic planning is important, the reality is that most planning systems out there are not really designed for a small business.

There are very tactical planning systems that are designed for personal productivity and they don't really work well when you get them into a team environment. Or there are these really big strategic planning practices that come out of the multi-billion dollar businesses, but they completely could overkill your type and size of business

So, let’s dive into the Lean Strategic Planning System and learn how you can implement it in your business model, so you can avoid burnout and get the most out of your business systems

Topics discussed:

(1:19) - The importance of planning

(6:06) - What Lean Strategic Planning System is and how it can help you scale your business

(17:39) - The importance of strategy

(18:37) - The four pillars of the Lean Strategic Planning System

(19.05) - Sneak peek from reimagine retreat

(21.22) - The context pillar

(21:46) - The clarity pillar

(22:30) - The commitment pillar

(23:53) - The kaizen pillar

(27.19) - Sneak peek from our next session

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Hello and welcome to part three of our four-part series on what it takes to sustainably scale your business!

In today’s episode of the Lean Out Yout Business Podcast, I'm going to walk you through our Lean Strategic Planning System for Small Businesses. Because while strategic planning is important, the reality is that most planning systems out there are not really designed for a small business.

There are very tactical planning systems that are designed for personal productivity and they don't really work well when you get them into a team environment. Or there are these really big strategic planning practices that come out of the multi-billion dollar businesses, but they completely could overkill your type and size of business

So, let’s dive into the Lean Strategic Planning System and learn how you can implement it in your business model, so you can avoid burnout and get the most out of your business systems

Topics discussed:

(1:19) - The importance of planning

(6:06) - What Lean Strategic Planning System is and how it can help you scale your business

(17:39) - The importance of strategy

(18:37) - The four pillars of the Lean Strategic Planning System

(19.05) - Sneak peek from reimagine retreat

(21.22) - The context pillar

(21:46) - The clarity pillar

(22:30) - The commitment pillar

(23:53) - The kaizen pillar

(27.19) - Sneak peek from our next session

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Do you want to scale your business, generate new qualified leads, and amplify your message but aren't sure the best strategies to focus on? Are you feeling hesitant to invest much in paid advertising given all of the recent changes?

Michelle Fernandez has all the right answers for you! She is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. She loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend

In this episode, Michelle shares how you build a high-converting ad strategy, what timeless things we want to keep in mind, and what's actually working right now. Michelle poured countless hours into mastering the art of paid advertising and knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients' 6-figure launch results without a 6-figure ad spend!

Topics Discussed:

(3:44) - The limitations of organic marketing that prevent your business from scaling

(6:38) - How to combine organic marketing and paid ads for better conversions and results

(11:27) - What people should be considering about ads

(15:30) - The types of paid traffic that will help you scale your business

(18:25) - The paid ads strategies that are really working right now

(22:50) - The web 3.0 era

(29:10) - Michelle’s upcoming projects

(31:00) - Michelle’s contact info

(31:42) - How to work smarter and not harder

Links from this episode

IG handle: https://www.instagram.com/themichellefernandez/
Podcast : The Traffic & Conversions Show
Website : http://theMichelleFernandez.com

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Join us inside the Simplify to Scale Ops Academy for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Do you want to scale your business, generate new qualified leads, and amplify your message but aren't sure the best strategies to focus on? Are you feeling hesitant to invest much in paid advertising given all of the recent changes?

Michelle Fernandez has all the right answers for you! She is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. She loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend

In this episode, Michelle shares how you build a high-converting ad strategy, what timeless things we want to keep in mind, and what's actually working right now. Michelle poured countless hours into mastering the art of paid advertising and knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients' 6-figure launch results without a 6-figure ad spend!

Topics Discussed:

(3:44) - The limitations of organic marketing that prevent your business from scaling

(6:38) - How to combine organic marketing and paid ads for better conversions and results

(11:27) - What people should be considering about ads

(15:30) - The types of paid traffic that will help you scale your business

(18:25) - The paid ads strategies that are really working right now

(22:50) - The web 3.0 era

(29:10) - Michelle’s upcoming projects

(31:00) - Michelle’s contact info

(31:42) - How to work smarter and not harder

Links from this episode

IG handle: https://www.instagram.com/themichellefernandez/
Podcast : The Traffic & Conversions Show
Website : http://theMichelleFernandez.com

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Join us inside the Simplify to Scale Ops Academy for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Do you want to scale your business, generate new qualified leads, and amplify your message but aren't sure the best strategies to focus on? Are you feeling hesitant to invest much in paid advertising given all of the recent changes?

Michelle Fernandez has all the right answers for you! She is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. She loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend

In this episode, Michelle shares how you build a high-converting ad strategy, what timeless things we want to keep in mind, and what's actually working right now. Michelle poured countless hours into mastering the art of paid advertising and knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients' 6-figure launch results without a 6-figure ad spend!

Topics Discussed:

(3:44) - The limitations of organic marketing that prevent your business from scaling

(6:38) - How to combine organic marketing and paid ads for better conversions and results

(11:27) - What people should be considering about ads

(15:30) - The types of paid traffic that will help you scale your business

(18:25) - The paid ads strategies that are really working right now

(22:50) - The web 3.0 era

(29:10) - Michelle’s upcoming projects

(31:00) - Michelle’s contact info

(31:42) - How to work smarter and not harder

Links from this episode

IG handle: https://www.instagram.com/themichellefernandez/
Podcast : The Traffic & Conversions Show
Website : http://theMichelleFernandez.com

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Join us inside the Simplify to Scale Ops Academy for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Do you want to have a simple, sustainable, and scalable business? Do you want to create systems that will help you scale your business and remove yourself from everything that depends on you? Then this episode is for you!

In today's episode of the Lean Out Your Business Podcast, we'll dive into the different layers of systems that your business needs to scale sustainably. A lot of times people start at the SOP level. And they're actually missing an opportunity to really streamline things in their business, in a way that will really help to accelerate results.

So, first I am going to paint a picture of what it would be like if you had systems in your business, and then I am going through the 4 layers of systems that will help you simplify, systematize and finally scale your business

Topics Discussed:

(3:14) - The importance of having systems in your business

(9:39) - Simplify your approach to systems

(10:28) - Strategic Systems

(11:49) - Summary systems

(14:19) - Sub-Systems

(15:08) - SOPs

(16.05) - Summarizing all the systems

(17:01) - How to know what system your business needs

(18:39) - The Lean strategic planning framework

(19:06) - The end-to-end sales and marketing system

(22:15) - Sneak peek into our Simplify to Scale Ops Academy program

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

View Details

Do you want to have a simple, sustainable, and scalable business? Do you want to create systems that will help you scale your business and remove yourself from everything that depends on you? Then this episode is for you!

In today's episode of the Lean Out Your Business Podcast, we'll dive into the different layers of systems that your business needs to scale sustainably. A lot of times people start at the SOP level. And they're actually missing an opportunity to really streamline things in their business, in a way that will really help to accelerate results.

So, first I am going to paint a picture of what it would be like if you had systems in your business, and then I am going through the 4 layers of systems that will help you simplify, systematize and finally scale your business

Topics Discussed:

(3:14) - The importance of having systems in your business

(9:39) - Simplify your approach to systems

(10:28) - Strategic Systems

(11:49) - Summary systems

(14:19) - Sub-Systems

(15:08) - SOPs

(16.05) - Summarizing all the systems

(17:01) - How to know what system your business needs

(18:39) - The Lean strategic planning framework

(19:06) - The end-to-end sales and marketing system

(22:15) - Sneak peek into our Simplify to Scale Ops Academy program

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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In today’s episode, we are going to analyze how to increase your visibility, through marketing, branding, and PR! We are going to explain what makes a brand really successful and what are the most common mistakes of entrepreneurs, when it comes to branding.

So today, I have the pleasure to be joined by an expert on that topic, Hannah Nieves.

She is one of the amazing thought leaders and entrepreneurs that I met when we were on Necker Island. Hannah is a multidisciplinary entrepreneur, creative visionary, and voice of inspiration recognized as an expert in marketing, branding, and PR. She is the founder of Hannah Nieves Consulting, HN Haus, and This Hudson Studio.

I am sure that many of you are multi-passionate, just like me and Hannah! So, are there any nuances or things that we want to consider when we are passionate about multiple brands? That’s what we are going to dive into today. Stay tuned until the end, as this conversation is a juicy one!

Topics discussed

(2:30) - Memories form our experience on Necker Island.

(4:40) - What makes a brand really successful

(7:37) - The most common mistakes of entrepreneurs when it comes to branding.

(9:10) - The Sensory Approach

(12:15) - Tips for entrepreneurs to stand out and differentiate

(14:10) - The importance of being genuine and original in order to stand out

(17:55) - How to keep things cohesive in your marketing strategy

(21:27) - How to leverage PR in order to increase visibility

(24:01) - Hannah’s projects

(25:43) - How to work smarter and not harder

(26:40) - Hannah’s final tips for branding and marketing

(28:03) - Hannah’s social media

Links from this episode:

Website: www.hannahnieves.co

Instagram: www.instagram.com/hannahmnieves

Facebook Page: https://www.facebook.com/hannahmnieves/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Having the right team in place is a critical component of leading a self-run and self-scaling company where everything is no longer dependent on you. But you don’t want just any team, you want a lean dream team.

There is an art and science to building a high-performing lean dream team who can take your big bold vision and help make it a reality while providing a solid ROI instead of feeling like another expense in your business.

In Episode 85 of the Lean Out Your Business Podcast, we’ll be diving into building out your Lean Dream Team including the 4 layers of team that will help you understand who to hire next.

In this episode, we discuss:
(3.18) The importance of having a Lean Dream Team
(5.29) How to build out your Lean Dream Team
(7.03) Mistakes entrepreneurs make when building their team
(7.57) What a Lean Dream Team is and isn’t
(12.25) The 4 layers of a Lean Dream Team
(22.19) Knowing when to hire for which roles
(26.34) Sneak peek into our Simplify to Scale Ops Academy program

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Are you a company owner and want to scale up your business? Are you a solopreneur and want to create a successful team? Then, Danielle Mulvey is the right person for you!

She is a former flight attendant-turned-entrepreneur who has cracked the code on recruiting and retaining what she refers to as “5-Star Employees”. Danielle has scaled her several companies to over $50 million in annual revenue, while spending less than 10 hours each week overseeing their operations, as she owns a team of trusted 5-Star Employees

In today’s episode, Danielle shares what the 5-Star Rating System is and how to attract 5-Star Employees. She explains how she cracked the code on recruiting and retaining 5-Star Employees, and how you can scale up your business by having an absolute Rockstar team!

If you want to accelerate your business and increase your annual revenue, but aren’t sure how to do that without spending a lot of time and money, then this episode is for you!

Show topics include:

(2.08): What a 5-Star Employee is
(3.00): What’s the real cost to businesses when hiring someone who isn’t a 5-Star Employee
(4.23) Are higher salaries going to solve the problem?
(5.27): What motivates a 5-Star Employee and what the 5-Star Rating system is
(8.48): How to tie somebody's role to revenue for the company, when they're not in a revenue-producing role
(10.31): What can companies do to attract the 5-Star Employee.
(13.08): Danielle’s system of finding candidates
(14.06): How to know if your employees have the potential to become a 5-star employee
(16.30): The importance of being a detail-oriented employee
(17.59): All about the 5-Star rating system and Danielle’s upcoming book
(21.00): Danielle’s contact info
(21.20): Danielle’s tips for entrepreneurs

Links From This Episode:

• Website: www.5staremployees.com
• LinkedIn: https://www.linkedin.com/in/danielle-mulvey-66a315/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Do you find yourself sacrificing what's important to you today for a better tomorrow? We skip the vacation, skip the walk, skip journaling, or skip even just taking a few moments to breathe and check in with ourselves. It can feel like we need to give up so many things now for the promise of a bright future of tomorrow and we end up putting our life on hold until we hit the next business milestone.

In today's episode of the Lean Out Your Business Podcast, we are going to dive into defining your rich fulfilled life. I will help you clarify what a rich, fulfilled life means to you - both inside and outside your business, and how you can prioritize your needs, so you can live full out, and experience everything that you want, both in your business and your life!

Show topics include:

(1.13) Reimagine Retreat
(4.13) How I help my clients define their rich fulfilled life blueprint
(6.52) Understand what a rich fulfilled life means to you
(8.36) Defining what your ideal day looks like
(9.45) Overcoming your mindset blocks that are getting in your way of living your rich fulfilled life
(12.13) Defining what things you want to create protected space for

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

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Success Coach, Nicola Wilkes, works with women in the creative and design industry, showing them how to take their business from good to great. With a design career spanning two decades working for designer furniture retailers, writing for global interiors magazines such as Elle Decoration and creating, running and successfully selling her own interiors brand and lifestyle store, House Envy - which was granted Cool Brand Status two years running - Nicola shares all of her learnings from two decades with her high achieving clients so they too can reach the same levels of career success.

Crista met Nicola on Necker Island, where almost every day they had a chance to connect over sunsets on their shared balcony and realize they are both seriously passionate about helping women entrepreneurs achieve their biggest dreams.

Pairing her decades of experience in the creative space and her accreditation by the International Coaching Federation, Nicola works with women in the creative and design space to help them realize they can be creative AND have a successful business.

In today’s episode Crista and Nicola discuss:

3:42 pinch me moments on Necker Island

5:55 Nicola’s biggest takeaways from Necker Island

6:26 the importance of connecting with nature

7:44 what you need to get rid of to recognize your biggest dreams

9:32 reasons why entrepreneurs play small

12:21 how to pursue your biggest dreams when you don’t know what to do next

13:31 two questions you can ask yourself when you feel stuck

15:51 why business is like a video game

18:29 why people fall out of love with their business

22:09 what to do when good is no longer good enough

24:09 the #1 think you need to do in order to fall back in love with your life and your business

24:47 Nicola’s tips on how to fall back in love with your business

26:07 why vision boards work

28:89 why creatives often tell themselves they aren’t good at business (and why that isn’t true)

Links From This Episode:

• Connect more with Nicola at www.seriouslystylishbusiness.co.uk
• Nicola’s Instagram: http://instagram.com/seriouslystylishbusiness.co.uk
• Nicolawilkes.com
• Listen to the Empowered Business Woman Podcast

Books Mentioned:

• If Women Rose Rooted
• Start with Why

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As an entrepreneur you most likely have no shortage of ideas. In fact your natural tendency to create and innovate is what sent you on the entrepreneurial journey in the first place. This creativity and innovation makes you great at getting things started but it’s often the exact same reason why projects don’t get finished and why team members can often get overwhelmed or frustrated. In the end, your biggest strength (when left unchecked) can become the main reason why you are leaving money on the table.

You have an internal need to create new and different but your business needs consistency, focus and innovation in order to succeed. So what do you do?

In Episode 81 of The Lean Out Your Business Podcast, host Crista Grasso, shares practical ways she manages her own creative desires while making sure everything in her business remains as simple and efficient as possible.

Show topics include:

1:20 reason why entrepreneurs often leave money on the table

2:05 free download: 10 areas of waste in your business

4:26 why you shouldn’t always be putting out “new and different”

4:36 the hardest way to scale your business

6:12 what happens after you sell an offer

6:47 what you should be doing as you consider customer retention

7:56 how you can very easily overwork your team

8:25 ways to feed your creative and innovative soul without sabotaging your business

10:44 how to structure offers so that it feeds your creativity

14:26 who you need to hire if you are a creative CEO

16:10 who should your next strategic hire be

17:33 ways to align more with your zone of genius
18:04 being very intentional EVERY time you offer new and different in your business

18:28 what you need to ask yourself before you implement new and different in your business

19:01 an innovation backlog and why you need one

19:46 how you can scale your business and actually do less to achieve more

Links from Today’s Episode:

• Download the free PDF: 10 Areas of Waste in Your Business
• Apply to join the Reimagine Retreat in October - a combination of a retreat + a mastermind experience.
• Have questions or topics you’d like Crista to discuss on the podcast? Email info@leanoutbusiness.com

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Reimagine Retreat

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the emotional side of business. She is the owner of a therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur and Couples Fix podcasts, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for people led her to pursue a career where meaningful relationships are at the center of everything she does.

In today’s episode of The Lean Out Your Business Podcast, Amber shares how you can shift from being distracted to focused in your life and your business. Amber works a lot with clients who have ADHD but the truth is, modern entrepreneurship leaves us all feeling distracted, as FOMO, shiny pennies and social media vie for our attention daily. In this conversation with Crista, Amber shares reasons why entrepreneurs may subconsciously be self-sabotaging their business, why we say yes to too many things and how you can determine if your next “yes” is really something you should commit to or if it’s just a distraction.

If you can relate to being an idea generator and an amazing project starter but have a hard time completing what you started you won’t want to miss this episode.

Listen to Episode 80 of The Lean Out Your Business Podcast now!

Show topics include:

3:00 what is bright shiny object syndrome and what is it a bigger sign of

3:06 why modern entrepreneurship has us all feeling distracted

3:56 determining if something is an awesome opportunity or just a distraction

5:07 why entrepreneurs self-sabotage

5:17 what core needs aren’t being met when we chase after shiny pennies

8:10 consciously choosing vs thoughtlessly agreeing

9:30 things to consider before saying yes to an event

11:16 the top ways entrepreneurs distract themselves or pull away from what matters most in their business

11:53 why social media is so distracting

13:36 the 80% rule and why we don’t get things done

15:53 staying aligned with the vision you have for your business

17:48 the brain bias which makes us think we can do more than we can

19:26 the strengths and hardships that come from having ADHD

20:51 why women don’t get diagnosed with ADHD as often as men

24:53 how to help yourself or the people in your life with ADHD get more done

27:21 ways to support people with ADHD

34:18 how Amber works smarter not hard and keeps things lean in her business

Links from Today’s Episode:

Want more time with Amber? Get details on her podcast and on her coaching programs at amberhawley.com

Free Download. Stop Shiny Penny Syndrome at amberhawley.com/crista

Connect with Amber on social:

• Facebook
• Instagram
• YouTube
• LinkedIn

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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Camille L. Miller is the Founder and Chief Visionary of The Natural Life Business Partnership and pioneer of the Soul Professional movement.

As an Alternative Business Engineer Camille helps you shift from business owner to entrepreneur as well as find the courage to align your business with your values through her Six-Figure Soul® Strategy Sessions. Camille believes there is no great secret to creating a massively profitable business that aligns with your soul’s purpose. There is, however, a need to shift your mindset to get there.

In Episode 79 of The Lean Out Your Business podcast Camille shares what it means to be a Soul Professional and why it is possible to do what brings you joy, do good AND make money. In fact, it’s Camille’s belief that the more money you make, the greater impact you can have in the community and world around you which is one of the reasons growing your own wealth is so important.

If you thought the only way to grow your own wealth was to get stuck doing a job you hate (trading your time for money), or to pursue a fancy degree, think again. You can get a degree, you can earn a title but the outcome of wealth isn’t guaranteed. In the same way, choosing to follow a creative career doesn’t mean you’re destined for bankruptcy. No matter what path you choose, your greatest indicator of wealth will be if you’re passionate about the impact you’re making and the work that you're doing.

Listen to Episode 79 to learn more about the work that Camille is doing with the Soul Professional movement and to learn more about creating an energy of true wealth.

Show topics include:

2:24 what does it mean to be a soul professional

3:48 breaking free from the status quo

4:04 the masculine energy side of business

4:28 putting out the right energy to grow your business

5:25 staying in your lane of joy

5:38 the preconceived notions of how you are supposed to show up in business

6:23 creating a heart centered business model for future generations

8:15 defining success differently

9:52 The Creative Kids Project

11:03 Crista’s personal experience of feeling she had to choose between being smart or being creative

12:09 why Camille moved “up or out” every two years in corporate business

12:55 how to weave all your passions together so you can work in joy and make money

13:15 why you need to be passionate about the work you do

15:07 how the COVID-19 pandemic changed work culture

16:40 changing your mindset around making 6-figures

18:17 the correlation between making more money and having a large impact

18:50 limiting beliefs about money

19:06 awakening your spiritual and financial potential

20:48 learning to give in order to grow

22:26 why you need to build your own wealth

23:09 Camille’s book: The Ultimate Guide to Creating Your Soul Aligned Business

25:15 building your business from a soul connected space

27:00 the game changing work of inner work

Connect with Camille:

• Soul Professional Website: https//SoulPofessional.com
• Camille’s Website: https://CamilleLMiller.com
• Podcast: https://sixfiguresouls.com/
• LinkedIn: https://www.linkedin.com/in/camillelmiller/
• Instagram: https://www.instagram.com/naturallifebp/
• Facebook: https://www.facebook.com/camille.miller.756/
• Global Collaborative on Facebook: https://www.facebook.com/groups/481100689298181

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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In May of 2022, Michelle Glogovac, THE Podcast Matchmaker, and Crista were roommates at a retreat on Necker Island, Sir Richard Branson's private island paradise in the British Virgin Islands, a stunning and unspoiled area of the Caribbean where flamingos and iguanas keep you company while you eat your breakfast.

One week away changed Michelle and Crista and made a lasting impression that they both believe will stay with them forever. In Part 1 of this 2-part series Crista and Michelle shared some key takeaways from their interactions with speakers like Sarah Blondin and Azure Antoinette.

In today’s episode Crista and Michelle are sharing the lasting lessons they learned from Cathy Burke (an executive coach and former CEO of The Hunger Project Australia), Gabby Bernstein (an international speaker and author of Happy Days) and Sir Richard Branson himself, Founder of The Virgin Group and owner of Necker Island.

Listen in to hear about the personal interactions and intimate dinners they had with these incredible people as well as how Crista and Michelle plan on keeping these memories and lessons alive in their day to day lives now that they are back to “real life.”

Show topics include:

1:43 the role Cathy Burke played on the Necker Island

3:04 Crista’s favorite moment with Cathy

5:08 one of the best things about being in a group retreat

5:29 an introduction to Gabby Bernstein - when Crista and Michelle first met her

5:56 Michelle’s biggest takeaways from Gabby

7:21 the shared experience that helped Michelle connect more with Gabby

7:48 Gabby’s Book Happy Days

8:25 what it means to say every group has their “own through line”

10:00 Crista’s most eye opening experience on the island

10:53 Sir Richard Branson’s Book Losing my Virginity

12:11 Sir Richard Branson’s money philosophy

13:37 why you need to make things as simple as possible

14:38 Crista’s three biggest takeaways from Sir Richard Branson

17:07 the real reason why generating true wealth is important

18:56 the moment that Sir Richard Branson knew he could change the world

19:54 what is performative allyship

22:52 the different types of resources we have available to us

23:00 why 6-degrees of separation is getting smaller

27:00 what Michelle is doing to keep the Necker Island experience alive now that she is back home

28:31 how Crista has changed her daily routine based on her experience at Necker Island

30:24 learning to appreciate the beauty around us

Links from Today’s Episode:

Want more behind the scenes looks at Michelle and Crista’s experience on Necker Island? You can watch the videos they recorded daily on their trip at richfulfilledlife.com

Want to know how to pitch yourself as a guest on podcasts? Connect with Michelle at themlgcollective.com

Get more behind the scenes into the daily lives of Michelle and Crista when you follow them on Instagram.

You can find Michelle @michelleglogovac

You can find Crista @cristagrasso

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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Amy Birks is a business coach who specializes in helping conscious companies and founders increase their impact, reach and revenue by focusing on the simplicity that comes when they are doing work in alignment with their values. Often referred to as a master connector, Amy leverages 10 years of corporate strategy and project management experience to help her clients make marketing and business development fun, easy and impactful.

In her experience, Amy has found that more often than not, entrepreneurs make scaling more difficult than necessary, mainly because entrepreneurs are people and people have a tendency to complicate things.

In Episode 77 of The Lean Out Your Business podcast, Amy and Host Crista Grasso, discuss the importance of having a business coach to help you clearly see the next best steps in achieving your goals, stating that often entrepreneurs are really good at knowing where they want to go but have a difficult time knowing the best way to get there.

If you feel like you have reached a certain level of success in your business and are wanting to scale but aren’t sure how to do that without adding more stress and tasks to your day, this episode is for you.

Show topics include:

2:13 how people make scaling their business more difficult than it needs to be

2:48 the type of business owners Amy works with

4:15 what it looks like to build a business by design

4:33 how to scale your business without sacrifice

5:13 how to always look for leverage in your business

5:58 working in alignment with your values to avoid resistance in your business

7:38 the existential crisis of entrepreneurship

8:21 a pragmatic approach to create efficiency in your business

9:19 things business owners think they need to do but often don’t

10:48 the #1 pitfall Amy sees entrepreneurs fall into

12:12 why Amy removed herself from Facebook

14:47 the dangers of “I could”

15:23 Amy’s favorite question to have business owners ask during a time of inquiry

15:33 making capacity based decisions

17:05 the chicken/egg scenario of needing to hire but also needing to generate more income

19:37 why business owners should have an advisor/coach (even Crista has one)

20:12 common reasons why entrepreneurs don’t invest in a business coach

22:22 Amy’s book The Hustle Free Business - A Simple 7-Step Plan to Grow, Get Results and Have Fun.

24:54 making marketing more manageable

27:04 the 3 Cs of marketing

28:55 keeping perfectionism from getting in the way of your success

31:46 exploring what’s possible as you scale without sacrifice

32:02 how Amy works smarter, not harder in her business

33:33 eliminating decision fatigue

Links from Today’s Episode:

Get Amy’s Book: The Hustle Free Business - A Simple 7-Step Plan to Grow, Get Results and Have Fun

Work with Amy: learn more about her services at amybirks.com

Connect on LinkedIn

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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Michelle Glogovac is THE Podcast Matchmaker, an award winning publicist and host of the My Simplified Life podcast. After an 18 year career in corporate aviation, Michelle is changing the world, one voice at a time, by matching her clients with the perfect podcast hosts and teaching them how to share their story, vision, and expertise in impactful and powerful ways. She has helped entrepreneurs, authors, and experts hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts. As a natural relationship maker, Michelle is a sought-after speaker in this niche and has presented to thousands of publicists and groups on how to perfectly pitch a podcast. She has coached 14,000 authors through the process of creating and launching a podcast book tour through the Nonfiction Writers Association. Her own podcast is ranked in the top 2% globally with over 1,000 downloads per month. In May of 2022, Michelle and Crista were roommates at a retreat on Necker Island, Sir Richard Branson's private island paradise in the British Virgin Islands, a stunning and unspoiled area of the Caribbean where flamingos and iguanas keep you company while you eat your breakfast.

One week away changed Michelle and Crista and made a lasting impression that they both believe will stay with them forever. In Episode 76 of The Lean Out Your Business podcast they are sharing some of the biggest lessons they learned and how they are leveraging this experience to continue to bring more peace and impact to their businesses and their daily lives.

In Part 1 of this 2 Part series Crista and Michelle share some of their favorite moments from their time on Necker Island, why this experience was different than past business retreats they’ve been on and some of their biggest takeaways from speakers like Sarah Blondin and Azure Antoinette.

Show topics include:

3:00 what it was like being roommates for a week and the view from Michelle and Crista’s balcony

4:14 the one word Michelle would use to explain her experience on Necker Island

5:50 how Crista’s mind naturally works and why Necker Island took her out of her natural state (in a good way)

7:56 what Michelle got from Necker Island that she had been missing the most in her life back home

9:44 letting go of time constraints and just being

10:55 what Crista hopes to bring back with her from Necker Island

11:44 Crista’s nickname and why she has a hard time meditating

13:25 putting healthy boundaries around email and making time for meditation

14:18 why Crista and Michelle love Sara Blondin and her work around meditation

16:58 pursuing the question “what’s inside of me, that I haven’t allowed to come outside?”

18:42 introduction to Azure Antoinette, poet, entrepreneur, millennial and arts education advocate

19:00 one of Crista’s favorite memories from Necker Island

23:88 Michelle’s biggest takeaway from her time with Azure

24:38 believing that you are enough and what you’re doing is enough

26:21 a lesson on extreme forgiveness and bravery from a Vietnam War survivor

Links from Today’s Episode:

Want to know how to pitch yourself as a guest on podcasts? Connect with Michelle at themlgcollective.com

Visit sarahblondin.com for more of the same type of meditation practices Crista and Michelle learned on Necker Island

Learn more about Azure Antoinette

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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The largest companies in the world spend millions of dollars every year in an effort to eliminate waste and improve efficiencies; they do this because the cost of not doing it, is greater.

As a small business owner, you might not have millions of dollars to spend, but you can leverage the same principles, to make sure your business is running as lean as possible and to guarantee the largest return on your investment. I’ve worked with some of the world’s leading companies to help ensure their businesses are running as lean as possible and now I help small business owners achieve the same results, helping them retain as much profit and time as possible.

In Episode 75, I show you five main areas that business owners leave time and profit on the table. This episode is taken from the Lean Out Method’s limited series podcast Do Less, Scale Faster, which goes into great detail on how you can simplify and scale your business and where I introduce you to our Lean Business Scaling System. If you are ready to stop wasting hundreds of hours a month and want to make sure you aren’t leaving money and time on the table, visit www.scalingpodcast.com to learn more about this series and to get notified when it goes live.

Show topics include:

1:38 details on The Lean Out Method’s limited series podcast

2:04 ways consulting, coaching and service based businesses waste hundreds of hours and leave profit on the table

3:57 average amount of hours each person in a your business wastes a week

5:14 how you can improve your profit margin without more hustle

5:51 top ten things that drain profitability and time

6:02 examples of unnecessary complexity - why you need to start working smarter not harder

8:30 why you should leaning out your business by looking at unnecessary complexity

8:49 the truth about creating new offers

12:17 determining when starting something new makes sense for your business versus when you are allowing it to be a distraction

12:21 examples of underutilizing your time and resources

12:59 the biggest miscommunication about systems

14:16 defining your operating model

15:21 what is visionary-itis and how is it negatively impacting your business

16:50 an introduction to the Lean Strategic Planning System

17:14 the cost of not being able to find things in your business

19:29 the greatest benefits from putting systems in place for you and your team

Links from Today’s Episode:

Need help creating a lean business model that allows you to save time and make more money? Visit www.scalingpodcast.com and sign up to be notified when our limited series podcast is released.

Learn the top 10 things that drain profitability/time and receive key actions you can take now to improve your profitability by visiting www.leanoutmethod.com/waste.

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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Learn what it can feel like to unapologetically reclaim your power to live your best life in Episode 74 of The Lean Out Your Business podcast. If you have been stuck in fear, too afraid to move forward in your life because you’re concerned about what other people might think or because you think your dream may be too impossible to achieve then you won’t want to miss this interview with Karen Fagan. Karen Fagan is an International Empowerment Expert who is passionate about helping women reclaim their power and get exactly what they want in life. By teaching and coaching women how to uncover who they truly are, Karen helps women generate and experience extraordinary passion, pleasure, and purpose in their lives.

Show topics include:

1:54 what are common things that get in the way of people getting exactly what they want (especially women)

2:45 how you can stop attaching meaning to the stories we tell ourselves

4:30 why we are concerned with out people’s opinions (especially if we’re happy)

7:00 how to recognize when you’re living in a fear state

7:14 how you’ll know when you are living your best life

8:32 learning to live with fear

10:43 what is the Fagan Freedom Formula and how it can change your life

13:36 what does reclaiming your power look/feel like

14:24 how do you know if you are not living in your power

15:15 what happens when you relinquish your choice

16:26 why your number one priority needs to be you (even if you are a mom)

18:08 how do you know if a dream is actually for you

19:19 who can make you relinquish your power

19:53 Karen’s story and how she learned to reclaim her power

24:18 how Karen works leaner in her business and prioritizes the most important things

Quotes from Episode 74 of The Lean Out Your Business Podcast:

“People are so worried about what people will think of them if they’re actually happy” [4:30] Karen Fagan

“The way that you feel is your compass to living your best life or to know if you’re lvling your worst life.” [7:14] Karen Fagan

“You have to embrace it [fear] because fear doesn’t go away, you just become better at navigating through the fear.” [8:32] Karen Fagan

“Everything that you want in life, whether it’s an empire, whether it’s traveling, a better relationship, a better body, the number one reason that you want that is based on what you believe you will feel once you have it.” [11:03] Karen Fagan

“Nothing is impossible when you’re in that flow of alignment and connection to the truest part of who you are.” [17:08] Karen Fagan

Links from Today's Episode:

Sign up to work with Karen at karenfagan.com

Follow Karen @karenfagan

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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Do you find it difficult to prioritize the most important things in your business? If you’re like many of the clients we work with at Lean Out Method, then the answer is most likely yes. With a seemingly never ending list of things to do, how do you prioritize what’s most important when everything seems important?

It might not seem simple now but by implementing certain techniques in specific stages of business you can learn to clearly identify what is important and needs your attention now, what is important but should be delegated to someone else and what isn’t important and shouldn’t be done by anyone.

When you get clear on your vision, your goals, your capacity and your commitments you can begin to evaluate all tasks using the PPV (profit, passion, value) Matrix. The PPV Matrix will help you plan out all of your macro events and activities on a yearly or quarterly basis. Once you know where you’re going in broad strokes you can begin to employ the Eisenhower Matrix to help you organize your months, weeks and days.

In Episode 73 of The Lean Out Your Business Podcast, Crista Grasso shows you exactly how to implement both the PPV Matrix and the Eisenhower Matrix so that you can avoid overwork and increase your productivity and profitability.

Show topics include:

2:20 what leads to overwork and overwhelm

3:08 how to invest your time and energy into the things that matter most

4:00 getting clear on your vision before you plan anything else

4:08 the 4 core inputs to helping your make good priority decisions

4:24 the #1 thing you should be prioritizing

5:30 the area you have the most amount of flex space in

6:17 two techniques you can implement to always know you are working on the most important things

7:39 what is the PPV Matrix and why we refer to it as the million dollar idea evaluation

8:24 techniques to help you prioritize on a micro level

8:58 what is impact vs. effort and how to use that to weed out unimportant activities

9:58 what is the cost of delay

13:55 introducing the Eisenhower Matrix

15:50 examples of important and urgent work - things that you most likely need to do as the CEO of the business

17:23 what to do with not important and not urgent work

18:15 examples of not important but urgent work - things that someone else on your team can do

21:00 one thing everyone can immediately delete from their schedules

22:49 key reason most people get frustrated when planning

Quotes from Episode 73 of The Lean Out Your Business Podcast:

“If you’re going to be doing something, you want to make sure that it’s the right thing because there is nothing more frustrating than pouring a whole lot of time or a whole lot of money into something that isn’t actually the most important thing to be working on, which you realize afterwards when you don’t get the results from it.” [3:08] Crista Grasso

“Cool. You have a million things that you want to do but how much can you realistically get done in whatever the time period is, whether you’re looking at your day, your week, your month, your quarter, your year? What is your capacity and what’s realistic, how much space do you have to actually say yes to things?” [4:44] Crista Grasso

“If you have things in your business that you can do that are a combination of high impact and low effort, you do those all day long.” [9:22] Crista Grasso

“It’s a way of looking at your activities and your work and the things that you need to do, and looking at what’s important versus what’s urgent, to decide not only what should be done at all but what should be done by you.”

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In Part 1 of this 2 part series, Host, Crista Grasso, walked you through how you can make time off non-negotiable this summer by taking a critical look at four critical elements within your business: strategy, planning, systems and team. In Episode 72, part 2 of this series, Crista shows you how you can be confident that you’ll actually generate money this summer while you are on vacation or are simply enjoying the beautiful weather. Because the truth is, we all want to enjoy the summer, but we also need to know that our businesses are doing well in order to fully relax and recharge, in other words, you may want to slow down but you don’t want your revenue to slow down or worse, stop, without you.

The reality is, that you can take some time off this summer and enjoy a profitable business as long as you get really clear on your goals and are willing to prepare for time off and for the second half of the year, now. Listen in to discover what practical steps you can take to ensure that you can enjoy a profitable and peaceful summer.

Show topics include:

1:11 how you can feel confident that you’ll be generating revenue all summer long even while you’re on vacation

1:42 the #1 reason why most businesses have revenue dips in the summer

2:01 the very first thing you need to do in order to set your business up for success this summer

2;28 why you want to start planning for Q3 and Q4 at a high level, now

2:50 one of the biggest things that keeps people from achieving their goals

3:18 why what you do or don’t do this summer can drastically affect your second half of the year

3:49 3 facets you need to consider while planning your summer strategy

4:18 what you need to consider when you’re thinking about what it is you’ll be selling or promoting this summer

7:31 how can you work ahead now, so that you lessen what you have to do later

8:42 how to get clear on your revenue goals this summer

9:18 a common sales funnel example that you can use to get clear on your revenue goals this summer

9:33 the importance of knowing your conversion rate

10:59 why arbitrary goals are detrimental to your business

14:17 practical things to consider when looking at your summer sales strategy

15:42 start by deleting tasks that don’t need to be accomplished - where can you lean out this summer?

15:54 what can you automate so that things run smoothly this summer without you being hands on

16:24 the 4 critical elements to making your revenue goals happen this summer

17:11 what it looks like to create a capacity based plan to avoid overwork and overwhelm

17:59 Crista’s pro tip to help you keep things simple this summer

19:01 how getting it right this summer can set you and your business up for success all year long

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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The idea of meditating can sometimes feel overwhelming. How do you stop that hamster wheel in your mind long enough to slow down, to stop your thoughts and to focus on your breath? And even if you could force yourself to slow down, who has time for that? If you’ve ever thought something similar you aren’t alone. You’ve most likely heard or read that meditation is something you “should” do, but with little guidance it’s likely that you tried once or twice and then gave up before you could clearly see a benefit. You may have heard that meditation is good for you but do you know why? Did you know it can actually help you become a better leader, a better listener and even a better executor of your own daily tasks. Did you know that mediation is technology you can use to help center yourself in a fast-paced world? If you are a busy entrepreneur it’s likely that you wake up and hit the ground running. You make coffee and breakfast then go straight to work, fulfilling the needs of everyone else, often putting your business first before your own wellbeing. The result can often feel chaotic; meditation is a tool to remind yourself to put you first.

In Episode 71 of The Lean Out Your Business Podcast, Host Crista Grasso, discusses mindfulness and mediation with Christina Pearce, a guided Meditation Expert, Certified Breathwork Coach and the creator of OriginalU.co Morning Meditations. Christina has led over 60 businesses, schools and nonprofits on mindfulness practices and creating a wellness culture in the workplace. A former Professor in Yoga Studies at Pratt Institute and a recent Graduate of the Happiness Studies Academy, Christina is passionate about continuing to explore and discover what keeps life healthy, vibrant, and inspired. In Episode 71, Christina shares how mindfulness and meditation can specifically help entrepreneurs feel centered and be more successful.

Show topics include:

2:38 three things that make us stay healthy, vibrant and inspired

3:06 what does it mean to be centered

3:35 the importance of staying curious about life

4:18 the importance of being willing - willing to try new things, willing to share, willing to listen to others

7:12 why you need to get clear on what you want and what you don’t want

10:10 why you should leverage meditation in your business

10:55 the difference between mindfulness and meditation

13:36 how to quiet your thoughts during meditation

14:00 what your mind is meant to do - how you can use this in your meditation practice

15:56 the key to a “successful” meditation practice

16:34 the gap in meditation and why our best ideas come from that gap

19:54 how to put routines in place around your meditation practice

21:48 using mindfulness in transition moments

23:37 why entrepreneurs need mindfulness and meditation

24:43 working from a relaxed state of mind

25:50 breathe as a key role in in meditation

27:00 the different types of breathe you can utilize in your meditation practice

31:04 the importance of night time practices

34:14 why you should question your relationship with technology in the evenings

Links from Today’s Episode:

Ready to reclaim your day? Sign up for Original U at originalu.co

Follow Christina on Instagram

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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Do you plan on taking time off this summer? Or when someone asks you if you plan on taking time off this summer do you think, “how could I possibly do that?” In her work with entrepreneurs, Crista Grasso has found that business owners typically land in one of two camps; either one, they plan on slowing down in the summer but then life happens and they never do, or two, they actually do step away from the business but when they come back in the Fall, they realize that things fell apart in their absence.

Both instances lead to burnout and overwhelm and both can be avoided if you start planning for Q3 now. It is possible to take some time off and have consistent revenue when you utilize the powerful combination of strategy, planning, systems and teams.

If you have ever felt like you missed out on the summer fun, stuck at a laptop instead of the pool, or if you got to the pool but couldn’t enjoy it because your mind could not get off the work obsessed hamster wheel, this episode is for you. Episode 70 is part one of a two part series. In part one, Host, Crista Grasso will walk you through exactly what it looks like to use strategy, planning, systems and teams to ensure things run smoothly during your summer schedule. And in part two, she will show you how you can generate revenue all summer long.

Show topics include:

1:50 when you should begin planning for summer

2:05 the two most common type of summer planning scenarios (both lead to burnout and overwhelm)

4:05 the key to planning for time off this summer (it’s also the key to scaling a successful business)

4:55 how you can utilize summer as a catalyst to put the powerful combination of strategy, planning, systems and team into place

5:15 get your strategy in place - when do you want to work? What do you want your schedule to look like?

6:35 the two things you want when it comes to working this summer

7:00 what it looks like to balance demand with capacity

7:55 why you need to create your Q3 plan NOW, not in June

8:20 structuring your day to optimize your work time

8:25 three tools to leverage while planning

9:00 why you only plan for 70% of your time

9:40 alignment planning - what is it, how does it work

10:05 strength based planning - what is it, how does it work

11:25 the different categories of work to plan for

12:50 putting systems into place with clarity

13:40 automate, simplify then systematize

16:10 hiring, firing and retraining the right people

17:05 setting your team up for success while you are away this summer

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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At Lean Out Method, we’ve been talking a lot about what it looks like to reimagine our business. In Episode 67 of the Lean Out Your Business Podcast (part 1 of this series) we looked at determining how to know when the right time is to reimagine your business. We also went over a list of questions you should ask yourself while you’re reimagining. If you haven’t already, you may want to go back and listen to Episode 67 before diving into Episode 69.

In Episode 69, Host Crista Grasso, takes you on a practical behind the scenes tour of what reimagining her business, following Lean Out Method principles, this year is looking like. When she started to review her business she realized she was at about an 85% alignment, meaning her business was 85% aligned with her long term goals and vision. Believing that we all deserve exceptional, Crista began the critical work of reimagining her business. Because if 85% of her business was in alignment with her bigger vision, that meant that 15% was still out of alignment and she wasn’t living a 100% fulfilled life.

Listen to Episode 69 of The Lean Out Business Podcast to hear the changes Crista is making at The Lean Out Method and the major lessons she has learned along the way.

Show topics include:

2:59 what to do when you have a lot of really good ideas and they all seem equally important

3:35 the spirit of lean - you can’t do all of the things and you can’t do all of the things all at the same time

3:42 what matters more than a good idea

4:11 the four pillars of The Lean Out Method

4:17 what you need to get really clear on before reimagining your business

4:29 creating a strategic plan to help you get from where you are at to where you want to be

5:00 using the million dollar idea evaluation to help determine what ideas are worth pursuing now

5:57 why 85% isn’t good enough

6:53 being grateful while also not settling

7:44 getting good at saying “no” in order to reimagine your business

9:10 freedom is on the other side of fear

9:40 the practical changes Crista has made at Lean Out Method as a result of her reimagining

11:00 the biggest aha moment for Crista

11:54 understanding where you thrive and who you were meant to work with

13:59 biggest lessons learned while reimagining Lean Out Method

13:50 why reimagining your business is hard but necessary work

16:03 learning to listen to yourself and silence outside voices

17:07 debunking the myth that you need to pay a price for success

18:18 don’t wait to get started reimagining your business - you can choose to change right now

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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You’ve heard of passive income but have you heard of residual income? It’s income that one continues to receive after the completion of the income-producing work. Carina Gardner is a fabric and paper designer. She has a PhD in design, taught at the University of Michigan for 5 years and is the Founder of Design Suite, the only program that teaches designers how to make money while they learn how to design.

In under a year Carina scaled her business from $0 to 7-figures and now her passion is helping other artists and designers do the same; fulfill their creative dreams and make money as a designer. Her number one secret to success is learning how to make the work you create (applicable in any field) continue to make revenue for you long after you’ve stopped creating it.

Regardless of the industry you’re in, there is opportunity to create residual income (usually through a scalable, signature offer). Listen to Episode 68 of The Lean Out Your Business podcast to find out how Carina created residual income in her business and get some inspiration on how you might be able to as well.

Show topics include:

2:30 creating residual income in a challenging industry

3:30 where to market your work for residual income

5:00 how to fully optimize an opportunity once you find it

6:00 how strategy, systems and teams are key pillars of growing a successful business

7:00 the mindset shift required from moving to the doer to the delegator

8:45 how Carina went from $0 to 7-figures in her business

11:50 the power of authenticity within your business

13:15 why we need to treat customers like individuals, not just numbers

15:00 obstacles and mindset shifts that need to take place within the world of designers

16:45 why you need to repurpose your work so you aren’t always doing

19:00 secrets of accelerated business growth

21:25 the struggles of entrepreneurship and why you need to be willing to do hard things in business if you want to grow

23:45 paying attention to the things that move the needle in your business

Links from Today’s Episode:

Want more time with Carina? Visit her website at carinagardner.com. There you can sign up for any of her courses including:

Designer Bootcamp - a $27 course that teaches creatives the 5 strategies they need to succeed at making money as a designer

Design Suite - the only program that you teaches you how to make money while you learn how to design.

Join Ink Club - a creative membership that is powered by creators, designers and sewers.

Listen to the Make and Design podcast.

Follow Carina on Instagram @carinagardner

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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When you started your business there’s a good chance you did so because you were passionate about the service/product you offer and because you wanted freedom; time freedom, freedom to choose who you work with and how you work with them and freedom to enjoy your life outside of work. The problem is, oftentimes, the business we created for freedom ends up ensnaring us. We end up working more hours than we did in our traditional 9 to 5, offers we thought would be profitable show up red on our bottomline and the time we thought we would have back in our day to enjoy our lives and our loved ones gets consumed by a seemingly never-ending list of to dos. Although it can be tempting, the solution isn’t quitting; the solution is reimaging. You can choose to let go of the things that are no longer serving you and your business, and you can make that choice anytime you want to.

In Episode 67 of The Lean Out Your Business podcast, Host, Crista Grasso, walks you through how to know if it’s time to reimagine your business and how she knew it was time to reimagine hers again this year.

Show topics include:

2:30 signs that it’s time to reimagine your business

4:00 common frustrations the entrepreneurs Crista works with are facing

4:50 the forms a catalyst for change can take

5:25 the catalyst that first caused Crista to reimagine her business in 2020 (it wasn’t the pandemic)

7:20 the catalyst that caused Crista to reimagine her business again in December of 2021

9:00 why you need to have a period of deep introspection

10:50 when it’s the right time to get clear on what you want and make a change

11:40 questions to reflect on while you are reimagining your business

13:35 the most important question to ask yourself as you reimagine your business

15:20 the root cause of feeling out of alignment

17:05 building a transition plan from the business you currently have to the one you are imaging

Work with Crista:

If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.

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In life and in business there is no shortage of problems. Although problem-solving is an essential skill set in growing a business and in navigating our daily lives, when we become fixated on solving a problem we might actually be hindering the growth of our business. In order to accelerate the results we desire in our businesses we need to learn to transition problems into possibilities; in Episode 66 of The Lean Out Your Business Podcast, Host, Crista Grasso, explains how to do just that.

Listen to discover:

1:30 what happens when we are laser focused on problems

2:00 what it looks like to focus on outcomes instead of actions

3:15 the blindspots that occur when we go into problem-solving mode

5:00 the importance of focusing on the “why” behind the actions your taking

8:30 the benefits of focusing on possibilities

9:00 the negative impact being laser focused on problems can have on your motivation and creativity

Work with Crista:

Ready to build your scalable signature offer? Join our Build to Scale offer incubator program.

Want to start your strategic planning? Order your 90 Day Lean Out Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Being a bold, brave female entrepreneur doesn’t mean you never fall down; it means that when you do fall down, you get back up, because if you don’t quit, it will get better. Amber Hurdle is living proof of this. Amber is the CEO of Amber Hurdle Consulting, a multi-award-winning consulting firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. She also was a teen mom, working multiple jobs to provide for her baby and in 2020 she had to completely re-envision her business when, as a result of the pandemic, almost overnight she lost 18 months of speaking engagements and coaching clients.

Today she helps female entrepreneurs overcome costly business problems like ineffective recruiting, turnover, underperformance, declining morale and leadership gaps by clearly connecting her clients’ people strategy to their business strategy, reminding her clients to lead with their heart first and that a little bit of grit goes a long way.

Show topics include:

In Episode 65 of The Lean Out Your Business Podcast, Host, Crista Grasso and Amber discuss:

3:00 what it means to be a bold, brave, female entrepreneur

4:51 the 4-steps of being leading like a bombshell

7:59 what it looks like to start from zero each day

12:57 a better way to look at “failure”

17:09 how to know when it’s time to quit

19:09 how the mantra “simplify to amplify” can change your life and your business

21:30 what to do if your entrepreneur eyes are bigger than your belly (aka the amount of time you have in a day)

28:25 why being weird is a good thing, especially for entrepreneurs

Links from Today’s Episode:

Want more time with Amber? Connect with her here:

Website: https://amberhurdle.com/

Free Quiz: What Type of Bombshell Business Woman Are You?

LinkedIn: http://www.linkedin.com/in/amberhurdle

Facebook: https://www.facebook.com/theamberhurdle

Twitter: https://twitter.com/theamberhurdle

Instagram: https://www.linkedin.com/in/theamberhurdle/

Youtube: http://www.youtube.com/user/amberhurdle/

Listen to The Bombshell Business Podcast.

Order your copy of The Bombshell Business Woman: How to Become a Bold, Brave, Female Entrepreneur.

Work with Crista:

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Can you believe we’re already a quarter through the year? As we enter Q2 it’s not uncommon, especially with time flying by so quickly, to feel overwhelmed, behind in setting the goals you set at the beginning of the year and like you are nowhere near where you want to be in your business or in your life. At Lean Out Method we walk our clients through a 90-day retrospective process where we assess what’s working and what’s not, so we can eliminate anything that’s not adding value to our days and moving us closer to reaching our goals. In Episode 64 of The Lean Out Your Business podcast, Host, Crista Grasso, walks you through the questions you need to ask yourself and the things you need to consider as you reflect on last quarter, so that your next 90 days are better than your last 90 days.

Show topics include:

1:45 the importance of acknowledging and accepting where you’re at

2:45 using this reflection period to recommit to the goals you still want to pursue

3:30 two results based questions to ask as you reflect on your last 90 days

615 the different types of ways to celebrate what you’ve accomplished

7:45 the value added by including your team in this reflection period

8:45 two alignment questions to ask as you reflect on your last 90 days

9:30 the CHuCK technique - helping you determine what to cut, hold, change and keep in your business

11:00 the different ways to apply CHuCK in your business

13:15 creating your next 90-day plan - what you need to get clear on

13:45 different numbers you need to pay attention to while planning your next 90 days including your capacity and focus number

15:15 the amount of “free” time to leave on your calendar

17:15 the power of committing to less

17:45 what does it mean to create a backlog

Links from Today’s Episode:

Want to do a deeper dive on the CHuCK technique? Listen to Episode 12 of The Lean Out Your Business Podcast.

Want more information on focus numbers? Listen to Episode 63 of The Lean Out Your Business Podcast.

Work with Crista:

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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People always ask, “what is the secret to scaling your business?” The truth is, there is no secret. There are no secrets, but there are proven ways to simplify, systematize and scale your business. There are also a lot of common mistakes entrepreneurs make when growing their business that can be avoided if you know what to look for.

In Episode 63 of The Lean Out Your Business Podcast, Host, Crista Grasso, walks you through three common mistakes to avoid when scaling your business and shows you the absolute simplest way to scale your business.

This episode is a small portion of a three part training that Crista hosts for FREE. By the end of the Simplify to Scale workshop, attendees will:

• Gain clarity and alignment around the right things to be doing right now to simplify their business and get time back in their day
• Identify the specific systems their business needs to level up and scale
• Pinpoint what’s keep them from scaling to a 7+ figure brand and how to change it
• Develop their scaling roadmap based on what it REALLY takes to scale a business simply and sustainably.

Claim your spot at the next Simplify to Scale workshop here.

Show topics include:

3:50 changes to make in the next 30 days

4:06 why systems are important to business growth and scaling

4:55 the secret to scaling your business

5:20 what needs to happen to move from a 6-figure business to 7-figure business

5:52 what you do NOT need to do to scale your business

10:05 mistake #1 when scaling your business: scaling without simplifying first

11:29 mistake #2 when scaling your business: scaling through addition instead of subtraction

11:49 the biggest enemies of simple and scalable

12:13 the simplest way to scale

1719 identifying your focus number

19:31 how to identity the drivers to hit your focus number goals

21:52 mistake #3 when scaling your business: focusing on multiple revenue streams too early

Links from Today’s Episode:

Sign up for the next FREE Simplify to Scale Workshop

Book a FREE consultation call with Crista to see what your business needs in order to scale simply and sustainably.

Work with Crista:

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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How do you know when it’s time to hire a new team member? And if it is time to hire a new team member then how do you make sure you hire the right person? These are the types of questions that plague business owners as they look to grow their teams but are afraid of wasting their time or their money.

Horror stories of hiring a team member who actually made you work harder rather than providing relief are abundant in the business world. Jamie Van Cuyk, through her company Growing Your Team, is an expert at helping business owners simplify the hiring process so they can save their time and earn more money.

Jamie is an expert at hiring and onboarding and in today’s episode she shares how business owners can build long lasting teams and avoid the vicious hiring/firing cycle that many entrepreneurs fall into.

Show topics include:

2:25 why growing a business requires a team

4:25 the four main signs that it’s time to hire

9:09 the two main reasons entrepreneurs avoid hiring

10:40 how you find the right employee to fulfill your company’s needs

13:19 how to properly use personality tests in the hiring process

20:17 the 4-step hiring framework Jamie teaches her clients to use

25:42 the three ways Growing Your Team helps business owners with the hiring and onboarding process

3:56 properly setting expectations for team members

Links from Today’s Episode:

Need help with your hiring process? Sign up for one of the three services provided by Growing Your Team here.

Listen to the Growing Your Team Podcast.

Connect on Instagram @growingyourteam

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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When we first start our businesses we’re excited about the impact we’ll have, the freedom to make our own schedules and work on what we love. Often we’re also a little naive about what it’s going to take to get that business to be successful. We end up working more than we ever did before and at the end of the day, the month, the year, we find that we worked REALLY hard but the size of our bank accounts and the size of our impact isn’t where we wanted it to be. As we pour ourselves into making our businesses grow we fall out of love with the thing we were so passionate about and the cause for this almost always has its root in four main reasons: complexity, misalignment, lack of clarity and burnout.

In Episode 61 of The Lean Out Your Business Podcast, Host Crista Grasso, walks you through how to recognize these four main sources in your own life/business and then shows you how the four pillars of The Lean Out Method: context, clarity, commitment and Kaizen can help you fall back in love with your life and your business again.

Episode Topics Include:

3:00 an overview of the 4 main reasons we fall out of love with our business

4:27 common ways complexity shows up in our businesses

6:17 the two main causes of misalignment in your business

8:51 how a lack of clarity can be the cause of complexity in your business

10:32 little b burnout vs. big B burnout - signs that you are headed there

11:53 why leaning out is really the starting point to moving past complexity, misalignment, lack of clarity and burnout

13:52 how to get laser focused on what matters most

15:00 the four pillars of The Lean Out Method: context, clarity, commitment and Kaizen

15:38 how to get crystal clear on your next level vision and near term goals

18:17 get clear on what to do and when to do it

18:43 the importance of scheduling in a transition period for the changes you want to make in your business

20:21 staying committed even when the “yeah, buts…” pop up

21:28 learning to differentiate between logic and fear

22:02 how implementing Kaizen can keep you in love with your business

Links from Today’s Episode:

Are you ready to scale your business? Make sure you aren’t scaling noise by applying for The Lean Out Method’s Simplify to Scale Business Accelerator, a 6-month group mentorship experience to help you eliminate complexity and scale your business simply and sustainably, without having to trade today for tomorrow.

Not sure what changes you need to make, but ready to make a change? Book a free strategy call with The Lean Out Method team at scalingstrategycall.com

Work with Crista

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Joining a mastermind and getting into a room of like minded entrepreneurs may be the best thing you ever do to grow your business. Surrounded by successful individuals who are willing to encourage and challenge you, drawing on their experiences and learning from their mistakes could help launch your business to the next level, if you join at the right time for you and your business.

If you’re in the beginning stages of a business (either the launch or emerge phase) you most likely will want to consider a group teaching or maybe a DIY course around a certain topic rather than joining a mastermind group.

It’s really in the growth, scale or influence stage of business where entrepreneurs seem to receive the largest return on their time and monetary investment.

However, it’s important to remember, not all masterminds are created equal, in fact there are a lot of different types to choose from and a lot of things to consider when deciding which (if any) are a good fit for you.

In today’s episode of The Lean Out Your Business Podcast, Crisa Grasso, draws on her experience from attending and hosting masterminds to help you consider whether or not this is the right time for you to join a mastermind and if so, which type of mastermind might be the best fit for you.

Show topics include:

2:07 the benefits of joining a mastermind

2:35 the 5 stages of business and which stages best align with masterminds

5:35 things to consider when deciding if now is a good time to join a mastermind group

8:20 why it’s important to have a mindset of abundance

8:35 the average cost of a 12 month mastermind

10:25 the top 10 things you should consider before joining a mastermind

• 10:45 what is the commitment requirement
• 11:25 how will you be expected to interact with the group
• 12:50 the size of the mastermind group
• 14:20 what’s your access to the mastermind leader
• 15:10 the variety of businesses represented in the mastermind
• 18:01 the level of business success of other attendees in the mastermind
• 19:20 who is the leader of the group and do you know, like and trust them
• 23:54 will there be any in person or virtual retreats
• 25:43 what is the structure of the mastermind (will there be additional resources beyond meetings)
• 28:10 what is the application process

Links from Today’s Episode:

Are you ready to grow your business to $500,000? Apply to join our Change Maker 500 Mastermind

Book a free consultation at scalingstrategycall.com

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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If you’re like many entrepreneurs you want to create content that helps sell your product and does justice to the amazing service or product that you’ve created but you’re terrified of being on camera.

You might feel self-conscious about the way you look, you might feel silly talking to a screen, maybe you are afraid you will freeze and have no idea what to say or maybe you are concerned what other people will think of you or say about you when you do allow yourself to be seen.

Ron Ben-Joseph is a content marketer and strategist that has spent the last 20 years empowering entrepreneurs (mainly women entrepreneurs) to share their personal message in the stories they choose to tell. Ron is the Founder of Artful Speaking and specializes in helping entrepreneurs get comfortable on video.

In Episode 59 of The Lean Out Your Business Podcast, Ron and Host Crista Grasso discuss:

2:52 the importance of story-telling in your marketing strategy

3:43 how to decide which stories to tell

4:25 how to find the overarching thread in your story

748 how storytelling can improve your sells

10:50 the common reasons entrepreneurs shy away from being on camera and how to overcome those obstacles

12:13 an easy hack to create engaging content

13:39 the importance of working on your mindset to overcome your fears of being on video

16:45 how you can create impactful content

19:00 Crista’s personal journey with video (what made her start creating and what made her start again)

24:09 what strategic content is and how you can leverage it to help overcome your fear of video

In today’s episode Ron mentions:

Book: The Psychology of Selling by Brian Tracy

Websites you can use to discover what people are searching for. Our favorite website to use for this tool is answerthepublic.com

Need some help getting comfortable with video, or need someone to help produce your videos? Connect with Ron at artfulspeaking.com or email him directly at ron@artfulspeaking.com

Follow on IG @ronbenjoseph

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Have you ever heard the saying, “what got you here, won’t get you there?” It’s the idea that the habits, the tasks, the mindset, behaviors and strategies you used to get to wherever you are in your life right now will only be good at keeping you where you’re at. If you want to evolve or grow in your life and in your business (what entrepreneurs are known for) then you are going to have to change not only what you do, but who you need to be to support that growth. On the surface it can sound a little scary but it’s important to remember that your identity evolution does not change the core of who you are, your values and character get to stay the same, but the way you show up, the way you make decisions, the way you build and support a team, the way you manage your calendar; these are all aspects of ourselves that need to evolve, if we want to move past our current level of success.

In today’s episode Crista Grasso, Host of The Lean Out Your Business Podcast dives deep into this idea of identity evolution, discussing both the types of transitions business owners face and practical ways to move past our sticking points in order to achieve our next level of success.

Show topics include:

1:30 what our identity is made of

1:45 the parts of our identity that stay consistent throughout a lifetime and the parts that need to evolve

2:30 why we need to consider not only what we do, but who we need to be

3:47 the types of transformations entrepreneurs face

8:14 the common denominator in leveling up

10:28 how to get past the sticking points or plateaus in our business growth

11:13 signs that you may be holding onto a limiting belief/mindset

15:18 identity types you may need to step into

16:24 the questions you need to ask yourself as you prepare to level up

19:00 examples from the recent Lean Out, Level Up Retreat of transitions entrepreneurs realized they needed to make in order to grow their business

21:21 Crita’s two biggest tips to help with your identity evolution

Memorable quotes:

“We often consider what we need to do to grow but often we don’t consider who we need to be and we need to step into.”

“True transformation does require an identity evolution.”

Links from Today’s Episode:

Are you looking to make an identity shift and take your business to the next level? If yes, consider joining a group of like minded individuals on a mission to do the same thing. Apply to join our mastermind.

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Have you ever chosen a word of the year? That word you use to guide your decision-making and hit your personal goals before the clock strikes 12 on New Year’s Eve? I’m not a big fan of those words, mainly because I think they look good on social media but they rarely translate to action.

At The Lean Out Method, instead of choosing a word, we choose a themed intention, and then we set out to achieve that intention by putting in place strategies and systems that are aligned with the vision we have for ourselves, our business and our clients.

In 2021 the themed intention at The Lean Out Method was “Inspired Growth.” From a high level perspective a lot had to change in order for us to achieve that desired growth, but the biggest change came when I made the decision to focus exclusively on my entrepreneurial clients, removing all corporate clients (about 80% of my workload) from my schedule. You can hear more about this big bold business move in Episode 25 of The Lean Out Your Business Podcast.

Last year our theme was inspired growth and our goal was to match the revenue that came in from my corporate clients. I’m proud to announce that we achieved that goal.

In 2022 our theme at The Lean Out Method is “simple, sustainable scaling.” If you joined us in 2021 and also adopted the theme of inspired growth then I’d love to invite you to adopt our 2022 theme as well. Why? Because if you, like us, just went through a season of inspired growth, you most likely spent a lot of time creating. The creative energy is fun, but it’s also messy. You most likely tried a bunch of different things to see what would work and there’s a good chance that not all of that is sustainable if you want to scale success and not noise.

If you want to join us in simple sustainable scaling this year, start by listening to this episode where Host, Crista Grasso, Founder of The Lean Out Method discusses:

2:08 last year’s intention of inspired growth

2:50 the high level changes she made to achieve her growth goals

5:51 what simple, sustainable scaling is

6:06 the number one thing you need to do before you scale your business

7:02 why you need to simplify after a creative season

8:58 what it looks like to embrace simplicity in your business

9:59 the first thing you want to simplify in your business

10:35 practical ways to simplify your schedule

11:40 how to simplify your business model

12:45 what your business needs in order to be sustainable

13:12 a key factor when looking at sustainability and your schedule

14:09 why daily heroics are bad for business

15:51 the difference between growth and scaling

If you’re ready to for simple, sustainable scaling in your business this year and want some help getting started, you can book your FREE assessment call at leanoutmethod.com/assessment

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Most people, especially entrepreneurs, have mixed feelings around sales. It might seem odd that you have built a service or a product that you believe could genuinely solve a problem, a want or a need, but then struggle to sell it. But according to Nikki Rausch, CEO of Sales Maven, it’s because we have all had a similar experience of being sold to instead of being sold with.

Being sold to, looks like receiving emails that you never asked for, for “pain points” you never gave a stranger permission to talk to you about. Being sold to is that gross feeling when someone creates a pain point or a problem just to sell you the solution.

To sell with someone is to listen and to offer invitations. Selling with someone is following the 5 Step Selling Staircase, so that you truly understand what your potential customer/client needs and wants before you ever actually propose a sale.

So, if you’re ready to transform your feelings around the selling process or just want to avoid some common selling mistakes, listen in to Episode 56 of The Lean Out Your Business podcast where Nikki Rausch and Host, Crista Grasso discuss:

2:05 why selling “to” someone doesn’t work

4:25 how to shift to relationship selling

5:40 what it looks like to provide a solution rather than create a problem

6:35 the 5 steps to the selling staircase

7:25 common mistakes that are made in the selling process

8:05 what happens when you skip steps in the selling process

10:55 why most sales lists are garbage

12:10 tips for selling through your email campaigns

14:30 sales psychology and reasons why your sales tactics might not be landing right with you or your potential client

19:15 how to leverage relationship selling

20:00 the sales trifacta - three things that need to be aligned in order to make a sale

21:45 the importance of issuing an invitation if you want to make a sale

23:25 why you should put pricing on your website

Links from Today’s Episode:

If you’re ready to level up your sales game, download Nikki’s free e-book to help you increase your confidence and close the sale at salesmaven.com/leanout

Want more air time with Nikki? Listen to her podcast, Sales Maven, on your preferred platform.

Sign up for Nikki’s next sales masterclass. Upcoming topics include: the language of sales, storytelling for your business, conversion email sequences, and sales scripts to increase influence.

Follow Nikki on Instagram @your_sales_maven

Ready to Lean Out and Level Up Your Business?

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Are you ready to grow your business by focusing on THE most important things? In Part 2 of this two part series, Host Crista Grasso, Founder of The Lean Out Method is going to dissect three key trends you should pay attention to this year, if you want to scale all of the good things in your business and none of the waste.

If you haven’t already listened to Part 1, go back and listen to Episode 54 where Crista walks you through the first three trends she is noticing businesses follow as they look to scale this year, including:

1. A move away from social media
2. Choosing to focus on organic marketing over paid advertising
3. Deepening connections with buyers to shorten the buying cycle

In today’s episode Crista walks you through 3 more trends she is noticing including:

1. Differentiating yourself and having a bold point of view in your business
2. Leaning out to do less but better
3. Focusing on customer centricity and value to improve customer experience and build lifelong customers

What you’ll discover in this episode:

1:46 why you need a bold point of view

2:00 the 3Ps that help you stand out as you build your scalable signature offer

6:11 why hustle is B.S

7:20 what it means to lean out

9:49 how not fully utilizing your tools may be costing you money

11:50 an easy way to work smarter, not harder in content creation

13:00 what you need in place in order for your scalable signature offer to perform well

14:08 questions you need to ask about your scalable signature offer and how that relates to your customers

15:00 what you need to consider as you look to align your offers with your clients’ needs

15:42 the reason you might not be getting the results you once got

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

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In Part 1 of this two part series, Host Crista Grasso, walks you through three trends she’s noticed in the business world and how she’s choosing to refocus her efforts accordingly in 2022. The first three trends include:

1. A move away from social media
2. Choosing to focus on organic marketing over paid advertising
3. Deepening connections with your buyers to shorten the buying cycle

Listen in to gain some insight into whether or not you should go all in or go all out on social media (there are pros and cons to both), whether or not you should keep your paid advertising strategy or switch it up and what it looks like to add personal touches and connection points to your automated services.

What you’ll discover in this episode:

2:02 - the changing dynamics of businesses on social media

5:36 - the social media strategy that The Lean Out Method is adopting in 2022

6:14 - the social platforms to keep an eye on this year

8:46 - the importance of keywords in your content

9:31 a tip for creating video content

12:11 organic marketing vs paid advertising

12:45 why there is a shift away from paid advertising

14:37 what you need to know if you are going to continue using Facebook ad

16:00 the different types of organic reach

17:43 referral strategies

19:11 types of collaborations to consider

19:48 how to shorten the buying cycle

21:25 what it looks like to focus on transformation over transaction

21:54 ways to increase your income by moving away from or adding to DIY programs

24:32 what you need to add to your automation sequences for more success

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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The most important thing you can do in your business is define a vision but in order to define a great vision you first need to know what type of visionary you are.

There are three types of visionaries in business: the confident dreamer, the cautious practicalist and the cautious dreamer. It’s important to know which type you are so you can know exactly what you need to do and who you need to hire to support you.

In Episode 53 of The Lean Out Your Business Podcast, Crista Grasso walks you through these three types of visionaries and then based on your type shows you how to create a great vision for your business and your life.

What you’ll discover in this episode:

1:52 what is a vision (it’s not a vision statement)

3:26 the three types of visionaries

7:00 what you need if you are a confident dreamer

8:01 the biggest problems confident dreamers face

8:28 what you need if you are a cautious practicalist

10:45 what you need and who you need to hire if you are the cautious dreamer

11:51 what actually drives results

12:57 the difference between a good vision and a great one

13:28 the three facets to a great vision

16:30 Crista’s definition of a next level visions and why you need one

17:17 why you don’t want to create a vision from where you are today

19:48 what to do if you struggle with vision casting

Links from today’s show:

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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How many times have you tried unsuccessfully to live a “balanced” life? You’re busy trying to juggle all of the things (your business, health, family, friends, hobbies) and no matter how hard you try, how well you plan, it seems like you fall short of the goal; in your attempt to feel balanced you’ve somehow ended up feeling more chaotic, less fulfilled and more overwhelmed.

The truth is, at some point we’ve all overextended ourselves in the pursuit of balance and we’ve all bought into the lie that work/life balance even exists.

As a business owner, mom and wife Megan Sumrell, former corporate techie turned entrepreneur, knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. When her daughter was born in 2010, life as she knew it completely changed. After struggling to manage work, motherhood, family, etc, Megan set about a new way to manage her time and organize her calendar. She took her 20+ year career in systems and processes and applied it to one of her favorite things…time management!

As a Time Management and Productivity Coach for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. She is the creator of the TOP Program and TOP Planner, a program and planner that teaches her proprietary system and processes regarding time management, organization and productivity for women.

In today’s episode Megan shares why traditional planning approaches don’t often work for women and offers suggestions on ways we can approach planning in a way that better aligns with the feminine energy and lifestyle.

If you’ve ever stopped setting goals because you felt like a failure you won’t want to miss Episode 52 of The Lean Out Your Business Podcast where Host, Crista Grasso, and Megan discuss:

3:30 the number one way to “have it all”

4:00 the two things you need to get crystal clear on to reach your goals

45:34 why we should focus on work + life harmony rather than work/life balance

11:47 what to do when you realize something in your life isn’t working

12:42 the masculine approach to planning (and why it doesn’t work well for women)

15:04 a bottom-up approach to planning vs. a top-down approach

18:03 what it looks like to have a weekly success tracker

21:45 the secret to lean

24:45 why you should start a time audit

Want more time with Megan? Listen to her podcast, The Work + Life Harmony Podcast or sign up for one of her time management courses here.

Don’t forget to download your FREE Ditch the Overwhelm Cheat Sheet.

Website: www.megansumrell.com

Facebook: https://www.facebook.com/megansumrellfan/

Instagram: https://www.instagram.com/megansumrell/

LinkedIn: https://www.linkedin.com/in/msumrell/

Pinterest: https://www.pinterest.com/msumrell1

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Do you feel like you were born to stand out but fitting in feels safer? Have you ever made a decision based on what someone else wanted or expected from you, rather than making that decision based on what you wanted for yourself? As you grow your business, do you find yourself trying to mimic the look/feel/services of the experts you perceive as further along than you?

If any of the above resonates, know you aren’t alone; in fact there’s a biological reason that you feel drawn to the safety of others. In Episode 51 of The Lean Out Your Business podcast, Diann Wingert, a no-BS therapist turned business mindset coach, shares why we are biologically inclined to fit in and digs deeper into the limiting beliefs that keep us playing small. If you are ready to stop seeking permission from others to be who you already are, you won’t want to miss this interview.

Diann Wingert is an expert on the intersection of mental health and entrepreneurship and her jam is helping other women transform the beliefs and habits that hold them back from reaching their most important goals.

In Episode 51 of the Lean Out Your Business Podcast, Host, Crista Grasso and Diann discuss:

2:50 the mindset issue that keeps people from wanting to stand out

3:50 what imposter syndrome really is

9:25 why we need to claim our own expertise before others do

10:10 the reasons why women do not sell themselves and their businesses

13:20 why follow the leader is a fun children’s game but not a great business strategy

16:25 what it means to give yourself permission to approve of yourself

20:20 realizing that you are not responsible for other people’s feelings

23:10 the 4 limiting beliefs that most frequently convince us to play small

24:55 what it means to think like an entrepreneur

28:10 failure has nothing to do with you

32:05 when coaching is better than therapy

Want more time with Diann? Visit her website diannwingertcoaching.com to sign up for 1:1 or group coaching as well as to access free resources including Diann’s guide to help you grow beyond your limiting beliefs.

Subscribe to Diann’s podcast, The Driven Woman, for your weekly dose of no-BS straight talk that will take you from driven but distracted to focused, fired up and flame-retardant.

Connect with Diann in The Driven Woman Facebook Group and on Instagram @coachdiannwingert

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

And don't forget to follow on Instagram @cristagrasso

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When we decide to scale our online business it’s usually because we want a combination of a larger impact, more time freedom and more financial freedom. The problem when it comes to scaling is that there is a lot of misinformation out there and a lot of false promises.

The truth is, although there are multiple ways to grow your business, many of those ways will leave you feeling burnt out rather than fulfilled.

In Episode 50 of The Lean Out Your Business Podcast, Host Crista Grasso, walks you through common ways she sees businesses try to scale, including DIY courses and 1:1 coaching programs, all of which can get you to 6-figures, but the hard way.

Throughout this episode Crista will encourage you to look at your SSO (scalable signature offer) and how you can leverage that to have the highest impact on the world and in your business. Crista also shares the type of service you can offer instead of DIY courses and 1:1 coaching, that has the highest likelihood of giving you the results you desire.

In Episode 50, Crista shares:

3:09 what an SSO is in your business

4:59 how PPV (passion, profit and value) play a significant role in your signature, scalable offer

6:30 why you need a specific suite of services for your customer

8:16 why DIY courses often don’t work when building lifelong customers

11:47 the problem with scaling 1:1 coaching offers

15:10 reasons we typically desire to scale our businesses

16:56 what a 1 to many group course is and why it works

22:57 the things you need to consider when building your SSO and SSOS

24:18 how to be irresistible to your customers

If you aren’t sure what that SSO is for your business book a call at scalingstrategycall.com to meet with a member of The Lean Out Method team. If you’re ready for more head over to leanoutmethod.com/build and sign up to be a part of the Build to Scale Offer Incubator where you’ll work with Crista to build out your SSO in the most sustainable way that aligns with your bigger life goals.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Have you ever thought about just how many times you negotiate in a single day? The alarm goes off and you negotiate with yourself for just a few more minutes of sleep, it’s dinner time and you negotiate with your spouse to see who gets to pick where the take out is coming from, you send out offers and you negotiate with potential customers over price. Negotiation is everywhere.

Susie Tomenchok believes that when people learn to use negotiation strategies every day, they create more opportunities and walk away with a win-win when it matters most. She works with individuals and organizations to help amplify their strengths, unleash their inner negotiation guru and increase their professional success.

Susie’s book The Art of Everyday Negotiation without Manipulation acts as a resource guide that you can come back to again and again as you navigate negotiations in your business and in your everyday life. Pick it up to learn how to anchor first, what to do if the other party anchors first, how to practice silence and so much more.

In Episode 49 of The Lean Out Your Business Podcast, Host, Crista Grasso and Susie discuss:

2:15 common misconceptions around negotiations

2:58 why women typically have a more difficult time negotiating

6:17 how a fixed mindset is keeping you from receiving more than expected

7:35 why you should only answer the question that is asked of you

12:56 why it’s important to walk away from a negotiation with a win-win and how you can do that

14:33 the mindset shift that helps women improve their negotiation skills

15:45 the 4-part framework of negotiation

17:00 one thing that is guaranteed to improve your next negotiation

25:00 why you shouldn’t say yes to the first offer

Want more from Susie? Order her book, The Art of Everyday Negotiation without Manipulation

Level up your career and improve your negotiation skills by signing up to work with Susie here. Want the feebie Susie references in her interview? Access it at www.negotiationlove.com

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If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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When it comes to getting your picture taken, how do you feel? For a lot of people it can feel uncomfortable. To that Lindsay Sullivan, Founder of The Small Business Photographer, says, you just haven’t found the right photographer. You don’t need to lose 5 pounds, you don’t need to push your photo session off until “later,” you just need to find the person who understands you and your brand.

The truth is, photography (when done right) can play a large role in connecting you to your ideal customer. Do you look comfortable? Do your photos give a true impression of what you offer your clients? Do the photos you have align with your brand aesthetics? When done correctly, a brand photography session can put you in front of your ideal customer and save you time.

In Episode 48 of The Lean Out Your Business Podcast, Host, Crista Grasso and Lindsay discuss:

2:00 what you need to consider when planning your branding photography session

6:22 how to leverage your photos in your marketing

7:38 how to strategically use your photos in social media

10:15 why you need to know what’s coming next for your business before you go into your next branding photography session

16:30 one thing to look for when choosing your photographer

17:39 the common struggles that prevent entrepreneurs from getting their photos taken

18:43 whether or not it’s true that the camera adds 10lbs

26:30 tips to follow before your next branding photography session

Want more tips? Visit Lindsay at thesmallbusinessphotographer.com or follow her on Instagram @thesmallbusinessphotographer

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Normally when we talk about success we look at what we accomplished; what we did, what we didn’t do. But the truth is, you can accomplish big things and still not be happy with where you ended up. Maybe you met your 7-figure goal but you missed out on important family events, you stopped sleeping or eating well; you arrived at or maybe even surpassed your goal but you are exhausted and headed for burnout.

That’s what when we define what success looks like in our lives and in our businesses we need to be careful to measure not only what success is but how we are going to achieve it. Your journey is just as important as your results.

In Episode 47 of The Lean Out Your Business podcast, Host, Crista Grasso, walks you through four simple questions that will help you honestly review your accomplishments of your last 90 days, while simultaneously setting you up for true success in your next 90 days.

In today’s episode Crista discusses:

1:38 why you should be focused on the how

3:11 why success can’t be be solely measured in accomplishments

8:03 how to get your time back and stay focused on your zone of genius

10:06 why reflection is important if you want to achieve different results

11:22 the #1 reason to include your team in your reviews

11:45 a deep dive into the 4 questions that can help you redefine success

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Do you often feel like there aren’t enough hours in the day to finish your to-do list? Even when you aren’t technically “working” do you feel distracted by work? Have you been wanting to scale but immediately think “I don’t have enough time to train a new hire”? There’s one simple (albeit time consuming) solution to your problem that will give you more time and peace back in your day. It’s not sexy but it works.

Kiva Slade, the Founder of 516 Collaborative, is a change agent, a Certified Director of Operations and an Online Business Mentor committed to providing small business CEOs with top-notch strategic growth through the high-level strategy, business planning, team leadership and operational excellence that they need to show up as their best selves, in their business and personal lives.

In Episode 46 of The Lean Out Your Business Podcast, Kiva and Host, Crista Grasso, discuss:

2:40 the five critical pieces of business foundations

5:14 the bonus side-effects of knowing your numbers

9:36 the signs you might not being paid enough

13:13 why scaling isn’t really about money (and what it IS about)

14:57 the thought process that will keep you trapped as an employee of your company rather than CEO

19:56 the common misconceptions of putting systems in place within your business

20:27 how you know if something is off with an existing system

25:04 three benefits of putting systems in place within in your business

27:13 tips around hiring and building a solid team

32:32 unicorns aren’t real and what that means for your business

If you’re looking to hire and want to know 101 things you can ask a Virtual Assistant to help with, download Kiva’s free guide at 516collaborative.com

Join Kiva’s Facebook Group “The Collab - A Community for Female Business Owners.”

Connect on LinkedIn

Work with Kiva to gain clarity in your business.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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How do you feel about constructive feedback? A lot of people hate giving it and even more people hate receiving it. But what if we could change our mindsets around it?

According to Meredith Bell, the Co-Founder and President of Performance Support Systems, a global software company that provides assessments and development tools for the workplace to help leaders and team members make the shift from knowing to doing, leading to permanent improvements in the way people interact with each other at work, changing our perspective on feedback is one of the top ten communication skills that can lead to our success in businesses and in life.

In Episode 45 of The Lean Out Your Business Podcast, Host, Crista Grasso, and Meredith discuss:

1:35 why you should always start with purpose

2:49 the one question that could change the rest of your life

5:33 which skill is the fundamental skill of all skills

7:58 what it means to listen well

9:19 how to give and receive feedback (what to do and what not to do)

13:43 what you should do instead of assume

20:39 key questions you can ask yourself to grow and learn

24:34 the secret to learning and mastering new skills

Want more from Meredith? You can find her at growstrongleaders.com or follow her on Facebook and LinkedIn

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Do you know your business’ current maximum revenue potential? It’s okay if you don’t (a lot of people don’t). But if you take the time to figure it out you can avoid burnout, better plan for the future and ensure you hire the right people at the right time, all while increasing the return on your investment.

In Episode 44 of The Lean Out Your Business Podcast, Host Crista Grasso, takes you through the beginning steps of creating your profit plan. In Episode 44 Crista shares:

2:31 three things you should consider when building a profit plan

3:25 the one thing that is more important than profit

4:11 what you need to look at when maximizing the revenue of a single offer

9:46 the key to scaling your business

10:14 how to know what offers to keep/focus on

11:02 the worst thing you can do when hiring

11:15 the unattended consequences of hiring from a place of desperation

12:13 how implementing systems could allow you to hold of on hiring

This entire episode is based on an exercise that Crista takes guests of The Lean Out, Level Retreat through. If you enjoyed this episode and want to dig deeper make sure you apply to join Crista at The Lean Out, Level Up Retreat.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

See behind the scenes and follow Crista on Instagram @cristagrasso

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Amanda Edwards is a business mentor who helps women put their gifts and strengths to work in order to make more impact and find more fulfillment in their career and in their lives.

Amanda is the Founder of Imperfectly Ambitious, a podcast, a resource portal and a monthly membership program designed to help women align their work with their legacy.

In Episode 43 of The Lean Out Your Business Podcast Amanda and Crista, the Host of the Lean Out Your Business podcast discuss:

2:00 what it means to be imperfectly ambitious

4:30 how you can maximize your impact

6:00 what it means to amplify what your best and how you to know what “your best” is

9:00 what magnetic messaging is

12:45 how you can become the go to person in your industry

19:20 the #1 thing Amanda knows can move the needle in any business

20:35 how focus blocks can change your life

Connect with Amanda on Instagram @imperfectly_ambitious

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

See behind the scenes and follow Crista on Instagram @cristagrasso

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Megan Wagner is an award-winning marketing strategist and brand coach who is obsessed with helping entrepreneurs nail the basics of branding so they can grow their business with less pain and more profit. She’s the Founder of Heart Based Branding Academy and in Episode 42, her and Crista Grasso, the Host of the Lean Out Your Business podcast discuss:

5:17 why it doesn’t work to be a “Jill of all trades”

10:50 what the true definition of branding is (hint: it’s not just a logo)

12:02 what heart-based branding is

14:06 three branding mistakes that most entrepreneurs make

16:46 what building a house has to do with a marketing strategy

21:22 one thing you need to get good at saying in order to increase your happiness

Want more from Megan? Follow her on Instagram @marketingcoachmegan and learn more about Heart Based Branding Academy at heartbasedbrandingacademy.com

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Episode 41 is taken from a Lean Coffee conversation inside our Lean Out Circle Facebook group. Every single week inside our private Facebook group Crista Grasso, Host of The Lean Out Your Business Podcast, goes live with a mini training followed by Q&A.

In today's episode Crista shares how you can optimize the hiring process. Together Crista and Jessica Main discuss:

5:05 how to hire based on alignment

6:00 the 2 reasons to hire

8:08 the many different versions of hiring

8:53 the first piece you need in place to optimize hiring

13:39 how to position yourself in the market when looking for a new hire (or a new job)

15:54 the sections to include in a job posting

24:10 why you should make it "difficult" on an applicant

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Are you feeling stuck? Maybe confused about what to do next or wondering why you can’t get to the next stage in your business or in your personal life? Then you won’t want to miss Episode 40 of The Lean Out Your Business Podcast, where host Crista Grasso interviews Amira Alvarez, the Founder and CEO of The Unstoppable Woman, a platform designed to help women make quantum leaps to scale their business and step into who they were created to be.

Amira knows what it looks like to grow a business where the only tool you have is to work harder. She is no stranger to forgetting to brush her teeth and spending the whole day in her old sweatpants, missing dinner with a spouse because it feels like the only way to grow is to spend every waking moment working. She found a way out of that pattern and now she helps her clients do the same by helping them discover the next best tactical and internal steps to take in order to move quickly towards their goal. She gives them new tools.

In Episode 40 Crista and Amira discuss:

8:43 the three ways to make more money in business

11:26 the universal laws and how understanding them might be the secret to your success

15:09 the biggest mistakes people make when trying to grow a business

17:45 what it looks like to move towards the resistance

19:35 how to create time

22:46 the quantum leaps Amira took to grow her business to over $1 million and how you can do the same

Want more from Amira? She's offering all kinds of free downloads at theunstoppablewoman.com/freestuff

Sign up for The Unstoppable Woman Summit (tickets available live or virtual) here.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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In Episode 39 of The Lean Out Your Business Podcast, Jordan Eades returns to share why we overwork and how we can overcome it before we find ourselves in burnout.

Jordan Eades, the founder of Your Best Business Life, was originally on Episode 19 of The Lean Out Your Business podcast. In Episode 19 Jordan shares the dark side of business success including the negative health effects of burnout. In Episode 39 she’s back to share how we can avoid reaching burnout in the first place.

Listen in as Crista Grasso, the Host of The Lean Out Your Business Podcast, and Jordan discuss:

2:50 the definition of overwork

4:31 why overwork is easier to fix than burnout

7:40 what overwork looks like and key symptoms

12:00 why we overwork and how to avoid it

17:21 the subconscious beliefs that lead to overwork

22:00 five common psychological patterns that lead to overwork

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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Finishing the year strong is bigger than the year you’re in. It’s actually the best way to put yourself and your business in an optimal position to scale in the new year.

In Episode 38 of The Lean Out Your Business Podcast, host, Crista Grasso walks you through what it looks like to lean out this Fall so you can finish the year strong and set yourself up for success in January.

Listen in as Crista walks you through the five areas you need to lean out, including your physical workplace, your digital workplace, systems/offers/finances, habits and mindset.

3:45 – leaning out your physical workplace

6:50 – digging into the 5s strategy (a principle that can be applied everywhere you need to lean out)

15:15 – a bonus that is usually only available for Simplify to Scale members

19:00 – leaning out your digital workplace

23:51 – why you need to Google your business incognito

Want do dig deeper into this topic? You can access the free training by joining the Lean Out Circle, our private Facebook Group.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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Meagan Ruppert and Athena Quinones are co-founders of Ladies Who Scale, a community and mastermind for high powered women who coach and want to ditch the hustle mentality while building a legacy coaching empire at scale.

Meagan and Athena met while working for an online coaching business that they took from $0 to $8 million in twenty-eight months. Since leaving that company they have successfully scaled their own company to 7-figures and are now helping other entrepreneurs scale their own coaching businesses.

Want more from Athena and Meagan? Join their Facebook group for weekly live coaching at ladieswhoscale.com

In Episode 37 of The Lean Out Your Business Podcast, Crista, Athena and Meagan discuss:

6:11 the thing you have to master that is imperative to your growth

9:30 the order in which you should hire new team members

12:40 what every good idea needs in order to be successful

13:30 how to build a successful sales team

20:12 how to start thinking/acting like a true CEO instead of a business owner/operator

24:30 what you need to be thinking of now if you are going to scale successfully

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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Have you ever paid for a Facebook ad and then had absolutely no return on it? Or maybe you paid for a Facebook ad and had all kinds of return on it but you didn’t have the infrastructure in place to keep up with the influx in leads? In both instances the money is gone and you didn’t get the results you wanted.

In Episode 36 of The Lean Out Your Business Podcast, Crista Grasso, interviews Lisa Pezik, a lead generator and content creation specialist, who founded Infinite Design House with her husband Eric. Together they help their customers get clear on their message, transition when things aren’t working, get visible online (and offline) and get potential customers to take notice so that they become clients fast.

In today's conversation with Lisa, she shares what works and what doesn’t work when it comes to content creation and lead generation and why she sees so many Facebook ads flop.

In today’s episode Crista and Lisa talk about:

6:22 – why there is no room for cookie cutter in today’s business world

7:37 – how you can use your story to find your ideal customers

11:07 – why you need to be vulnerable I your story telling (and what that looks like, hint: it’s not emotional dumping on your audience)

15:12 – how perfect is boring (and no longer sells)

23:11 – how to know when you’re ready to implement lead generation

29:44 – why you need a team and what it looks like to manage one

Follow Lisa on Instagram @lisapezik

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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Scaling your business doesn’t have to take up more of your resources. In Episode 35 of the Lean Out Your Business Podcast, Host, Crista Grasso, shares multiple ways you can 3x your profitability without spending more money or more time.

In Episode 35 Crista will walk you through a fictious online course model to show you:

2:35 what it looks like to drive leads through an existing workshop and paid ads

5:55 traditional ways to pay for scaling

8:20 two ways you can scale your profitability without using more resources

11:05 how to incentivize workshop participants to show up live

15:00 how to address objections

17:00 how to transition potential clients from consideration to conversion

17:40 a bonus tip on how to decide what to scale

This type of coaching is one small example of the way Crista works with her clients in the Simply to Scale Business Accelerator course. Applications are being accepted now. If you are interested in scaling your business don’t miss your chance to apply by visiting leanoutmethod.com/scale

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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Nikki Nash, Founder of Market Your Genius was originally on Episode 11 of The Lean Out Your Business podcast, she’s back in Episode 34 to discuss how you can position yourself as an expert in your industry and what it was like to write a book, a lifelong bucket list item of hers.

If you’ve had a dream for a while or if you’re wanting to launch a product or service into the world but are worried you aren’t ready, you won’t want to miss my conversation with Nikki where she shares:

3:45 – the number one indicator on whether your dream will succeed or not

6:15 – the key to others believing you are an expert

7:54 – how content creation affects whether or not people view you as an expert

8:45 – the four ways to become an expert

18:15 – the three ways to gain traffic

Order your copy of Market Your Genius at marketyourgeniusbook.com

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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How is your relationship with money?

If you would check “complicated” at best you won’t want to miss Episode 33 of The Lean Out Your Business Podcast where Crista Grasso interviews Aimee LaLiberte, Founder of My Virtual CFO, a company designed to help small business owners get a handle on their finances so they can see their big visions come to life, because let’s be honest, most small business owners didn’t start their business because they loved book keeping.

Aimee worked for colleges and non-profits for the first twenty years of her career where she helped build out fundraising campaigns and manage backend money systems. It was during this time that she realized small business owners were missing this money management knowledge and she decided to change that.

Today, through My Virtual CFO, Aimee helps small business owners uncover blind spots, course correct and get more profitable while helping them build their confidence and unwavering drive to attract and build wealth.

In Episode 33 Aimee and Crista discuss:

5:30 – what a basic money management system looks like

9:30 – why you need to put profit first

10:45 – the number one barrier keeping entrepreneurs from following the profit first system

13:30- how you can separate your self-worth from your business’ bottom line

17:50 – the thoughts that prevent us from achieving our financial goals

25:15 – why feeling overwhelmed is a choice

Join Aimme's masterclass at myvirtualcfo.co/masterclass

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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It’s really important to build a business model with the end in mind. When you created your business did you dream of having time freedom and traveling the world or did you dream of building a large team and changing the world?

It’s not uncommon to start with an aligned business model but then as you say yes to new opportunities and as the business begins to take on a life of its own it can quickly become misaligned, which leads entrepreneurs to burnout and questioning why they started in the first place.

In Episode 32, Host Crista Grasso takes you behind the scenes of her recent Simplify to Scale Workshop where she spends three days helping business owners define an aligned business model that matches the lifestyle they always dreamed of.

In this Episode, Crista discusses:

2:32 why you need to begin with the end in mind

3:02 two very different business models and why how you respond might be a good indicator of what business model is best for you

6:50 the curse of entrepreneurship

7:36 if there is more than one way to achieve success in business

Want to join the next workshop? Sign up now at leanoutmethod.com/simplifyit

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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Have you ever struggled with imposter syndrome? Most of us have. Maybe you have struggled with imposter syndrome and didn’t even realize that’s what you were struggling with.

In Episode 31, Crista Grasso interviews Jen Coken, an imposter syndrome expert who works with women in power positions who don’t feel so powerful anymore, more specifically she works with women to turn their imposter syndrome into their super power, helping them shatter self-doubt, so they can embrace their genius and learn to love themselves.

In Episode 31 Jen and Crista discuss:

5:41 – why Jen’s unique approach to battling imposter syndrome actually works and the science behind it

9:05 – how you can identify the source of your imposter syndrome (there’s always a source)

11:32 – the five types of imposter syndrome

16:01 – why we weren’t born with the symptoms of imposter syndrome and why that’s a good thing

If you want to identify the limits of your leadership and see which areas of imposter syndrome are most blocking your success take Jen’s quiz at jencokenquiz.com

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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Crista Grasso is a serial entrepreneur, which means before she had the Lean Out Method and before Criscara she had other businesses, including her most successful endeavor (an idea that she turned into a multi six figure business in less than two weeks) and her least successful business (a jewelry business where she lost multi six figures in a few years).

In Episode 30 of The Lean Out Your Business Podcast Crista takes you behind the scenes of both of these businesses, to show you what she did right and what she did wrong. In this episode you’ll hear:

4:36 the most common mistake I see with project management

5:32 how I created a 6-figure business in less than 2 weeks

9:05 the mistakes I made in my last successful business

12:46 why shoulding got me in trouble

16:03 the biggest differences between my success and my biggest loss

20:23 one question you can ask yourself that could save you time and generate more money

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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Do you struggle with knowing your brand message and how to consistently share that message with the world?

If you’ve ever felt like you have no idea what to say on your social media platforms, blogs or email campaigns you won’t want to miss Episode 29 of The Lean Out Your Business Podcast where our Host, Crista Grasso, interviews Melanie Herschorn, a content marketing strategist and coach and the Founder of VIP Digital Content, whose goal is to support women owned businesses land more clients by conquering their content management challenges.

In today’s episode we discuss:

4:15 how to graph an effective brand message

5:38 who your ideal client is (and who it is not)

9:54 whether or not you should repurpose content on multiple social platforms

12:00 how can you get your ideal clients from your social platforms to your email list

14:30 how to leverage social media to get more clients and power partners

Connect with Melanie on her preferred platforms:

https://vipdigitalcontent.com/

Want to know how if your content can generate leads and win new clients? Take The Winning Content Quiz from Melanie here

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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At the Lean Out Method we are big believers in sustainable success. We love systems and procedures that are lean and help create an ecosystem where success becomes inevitable. However; these systems can only thrive when they are built on a foundation of healthy habits. If you don't have healthy habits, you run the risk of burnout.

In Episode 28 Crista Grasso walks you through an exercise that all guests of the Lean Out Level Up Retreat go through, where she helps you recognize which daily habits you have that are helping you, and which daily habits you have that are hurting you.

In today's episode we discuss:

2:15 how to make success inevitable

4:05 what a trigger habit is and how it's the key to your success

10:45 an ideal morning routine

11:15 an ideal evening routine

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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The external work of growing a business is only as strong as the internal work we do to take care of ourselves along the way. In Episode 27 of The Lean Our Your Business Podcast, Crista Grasso, speaks with Jenny Lind, Founder of Infinite Well Co, on what it means to "take a breathe" and how that one simple act can help you gain more focus, strengthen your relationships and improve your decision making skills.

In Episode 27 we discuss:

8:00 - how one simple change can affect everything in your life

9:00 - what procrastination in your life might actually mean

13:30 - what happens to our bodies when we breathe and why it's a critical part of an entrepreneur's life

19:50 - the difference between time management and energy management and why one is better than the other

For more from Jenny Lind visit https://www.infinitewellco.com/

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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At the Lean Out Method we are obsessed with planning and specifically with the idea of planning “just in time.” In her courses and with her students, Crista Grasso, teaches a structure for planning your next 90 days and in Episode 26 of The Lean Out Your Business Podcast Crista teaches you how to do just that.

If you've ever wondered how highly effective people accomplish what they do, this is the episode for you.

In Episode 26 we discuss:

2:38 Four questions you need to ask yourself and your team

7:45 What defines a highly optimized activity

13:00 What success feels like

15:00 How to connect strategy to execution

19:58 What enablers are and why you need them today

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Ready to Lean Out Your Business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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Have you been thinking of making a big, bold move in your business? Crista Grasso, just made a BIG move at Lean Out Method and in Episode 25 she's taking you behind the scenes of that decision. 

If you've been wondering if you're ready to make the move and want some clarity on how you make that decision you won't want to miss this episode. 

Listen in as Crista gives insight into the things you should be considering before you make that bold move so that when you do act, you are set up for success.

In today’s episode we discuss:

4:30 – why all time is not created equal

9:00 – how to know when it’s time to make a big, bold move in your business

12:50 – your best chance for long-term health

14:00 – one question you need to stop asking yourself (and what you should ask instead)

24:00 – my secret to success

Ready to accelerate your business growth? Join Crista in her Simplify to Scale Business Growth Accelerator Program. 

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If you’ve ever wanted to grow your business more quickly and more sustainably you won’t want to miss Episode 24 of The Lean Out Your Business Podcast, where Crista Grasso takes you behind the scenes of her Simplify to Scale Business Accelerator Program (S2S). S2S is a 6-month group mentorship experience to help you scale your business simply and sustainably, without having to trade today for tomorrow.

It’s really important that before we scale we get very clear on what’s working for our business and what’s not, this way when it comes time to scale we scale the right things and avoid extra expenses, overhead and headache. In today’s episode Crista gives you a peak into how she helps her students put simplification first before they scale so they can avoid the number one mistake entrepreneurs make when growing their business: growing noise.

In this episode we discuss:

3:00 The #1 goal you should have when starting a business

3:30 Why you don’t want to focus only on growing the company

6:00 The stage of business that allows you to leverage your resources for the greatest impact

9:30 What it looks like to simplify to scale

12:40 Signs that you do not have a scalable business model

14:45 The #1 reason businesses fail to scale

Ready to Lean Out your business and simplify to scale? Apply for entry into the Simplify to Scale Business Accelerator Program lead by Crista Grasso.

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If you’re like many entrepreneurs than you are bold enough to execute on your big idea. The problem is that many of us know how to start but we do not know how to build sustainable long-term growth.

If you’re someone who has been tied to your big idea, enamored with what you want to do but haven’t stopped to consider the long-term financial aspects of what bringing that idea to life might cost, you won’t want to miss Episode 23 of The Lean Out Your Business Podcast, where Crista Grasso interviews Kathy Svetina, Founder of New Castle Finance, a company that offers fractional CFO services for women-owned businesses.

Want to start strategic planning? Order your 90 Day Planner to help you create and execute your plan. 

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if you vision needs some fine tuning, book you 1:1 business intensive session with Crista and start getting the outcomes you always knew you could. 

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

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If we are being honest we have all experienced the frustration and consequences of a poorly executed plan. Failing to design and execute a strategic plan can lead to a loss of time, money and energy. In this episode, Crista Grasso shares the five most common planning mistakes she sees people make and what you can do to avoid these pitfalls. 

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could. 

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The entrepreneurial rollercoaster is not a ride everyone enjoys taking. A lot of times however, we are given little choice than to just ride along. It is something that Jessica Maine knows best, thanks to years of equipping other professionals with personal and business development through strategy, community leadership and education. Jessica is part of the Lean Out Method team as its Sales and Marketing Director and accountability coach. Sitting down with Crista Grasso, she sheds light into what it takes to grow a business and the importance of learning to help fuel the drive to success. – Can’t find guest profile/website

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The entrepreneurial rollercoaster is not a ride everyone enjoys taking. A lot of times however, we are given little choice than to just ride along. It is something that Jessica Maine knows best, thanks to years of equipping other professionals with personal and business development through strategy, community leadership and education. Jessica is part of the Lean Out Method team as its Sales and Marketing Director and accountability coach. Sitting down with Crista Grasso, she sheds light into what it takes to grow a business and the importance of learning to help fuel the drive to success. – Can’t find guest profile/website

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Modern businesses, especially online or service-based industries, don't always have physical products. While you could argue that these businesses don't really need a physical product, the opportunity to scale with something physical needs to be explored. Crista Grasso takes some time to talk about using physical products to help scale and grow your business. She discusses how she used her 90-Day Planner to reach potential customers and leverage her reach. What is more, Crista also shares several ideas on using physical products for your business.

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Often times, business owners crave for success. They also know that sometimes, it takes more than just working hard to attain it. Jordan Eades joins Crista Grasso as she opens up about the dark side of success and its effect on her personal life. Jordan is the founder of Your Best Business Life and her passion is helping female business owners overcome the temptation to overwork and achieve work-life balance. She talks about her personal experience having to let go of an 8-figure business that was taking a toll on her health, family and life in general. Get inspired with Jordan’s story and know when success isn’t worth celebrating anymore.

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Many people change up their schedules during summer. While some people slow down to take time off to go on vacation, others do the opposite and double down, taking the opportunity to ramp things up while the others are slowing down. One thing that's consistent across most businesses is that the schedule does shift, and things change a little bit in the summer. No matter what you decide to do, join Crista Grasso on today’s show to get your business ready for a summer shift!

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There are three key foundations underneath the success of any business. These are financial stability, right systems, and strategic planning. Crista Grasso’s guest is Viola Welang, a small business strategist whose passion is to help her clients run and grow successful businesses without stress. In this episode, Crista and Viola discuss why these three key foundations are important. You’ll also discover how you can properly strategize your next move to make your business grow. Listen in to know more!

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Bright, shiny object syndrome is at an all time high right now, and many of us are experiencing it on a weekly, if not daily basis. Bright, shiny objects are anything enticing that distracts you from the priorities that matter most in your business. Bright, shiny objects are captivating and can even be inspiring, but the end result is often no results and in some cases, customer confusion. In this episode, Crista Grasso explains how the solution to the bright, shiny object syndrome is to create an innovation hour. Tune in to discover more about innovation hour, how to utilize it, and why it's a must-have strategy to bring your business to the next level.

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Do you want to achieve success on Instagram, but you don't know how? If yes, then this episode is for you! Joining Crista Grasso in today’s episode is Nicole Doumato, an Instagram marketing coach dedicated to helping small businesses make it online. Nicole explains how you shouldn't focus on vanity metrics like the number of followers you have. If you can’t sell to your ten followers, how can you do so with 10,000? If you want success on Instagram, you need consistency and interaction. Don't be afraid to take the first step and engage with your audience! For more tips, tune in and learn how you can level up your Instagram presence. 

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Most people are familiar with the term 'side hustle', and this may be how you started your business. Side hustle is the term for taking on extra work to explore our passions or earn extra income while also working a full-time job, but what do you call it when you already have an established business and you are adding something on the side? Introducing the concept of the 'side sprint', a useful tool to help entrepreneurs grow and transform their business.  Join Crista Grasso as she breaks down the difference between a side hustle and a side sprint and how to leverage a side sprint during periods of business growth. 

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Although one of the main objectives of a business is to earn money, having the feeling that your finances are not enough may result in toxic thoughts. To eliminate such an unhealthy attitude that may hinder growth, undergoing money therapy is a great idea. Offering such help is what Nicole Iacovoni has set out to do, rooted in her own experience of overcoming a problematic relationship with money. She shares with Crista Grasso how bad money management can snowball into your relationships, beliefs, and even mental health. Nicole also explains why women should avoid outsourcing any responsibilities related to finances and how one can properly utilize the immense power of money – at least for the greater good.

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Business growth is so much easier if you’re lean – when you’re not held back by things that weigh down the business more that they’re helping it. Just like your spring cleaning routine, there is a way that you can be systematic when it comes to identifying and eliminating these things that don’t serve you anymore. In this episode, Crista Grasso introduces her CHuCK technique, which stands for Cut, Hold, Change, Keep. Crista explains how spending time in this fairly simple process can help you keep your systems and processes aligned with your long-term and short-term goals. The CHuCK technique can help you build momentum and get a head start in your plans to grow and scale. Listen in to learn how you can use it effectively for your business.

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Sometimes, the easiest way toward success is working smarter, not harder. By learning how to market your genius and embrace your true strengths, you're on the right path to building a great brand. Crista Grasso is joined by motivational speaker, podcast host, and author Nikki Nash to discuss putting yourself in alignment with your goals and core values to resonate in the greatest way possible with your chosen audience. Nikki explains how conveying a clear message, highlighting your uniqueness, and shrugging off all kinds of marketing doubts are the ingredients to business success. Most importantly, she underlines the one factor every successful entrepreneur must never set aside: authenticity.

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All good business owners know the importance of consistency, but consistency that is not coupled with continuous iteration for the better is a recipe for stagnation. This emphasis on continuous improvement in the essence of Kaizen – a Japanese concept that is one of the four pillars of the Lean Out Method. In this episode, Crista Grasso explains why consistency on its own is the same as Einstein's definition of insanity: doing the same thing over and over again, and expecting different results. She argues that for businesses to stay relevant and achieve longevity, they need to be both consistent and driven towards constant improvement. Listen in to learn how the seemingly contrary concepts of consistency and Kaizen work together beautifully in a time-tested formula for sustainable success.

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Podcasting is a steadily growing industry that many experts, brands, and businesses are leveraging for growth. The question most business owners are asking now is, should you start your own podcast or pitch yourself for podcast interviews? In this episode, Crista Grasso interviews Michelle Glogovac, podcast matchmaker, publicist, and the host of My Simplified Life Podcast. Michelle shares her expert advice on how to leverage podcasting for business growth. She guides you through figuring out whether to start your own podcast or how you can pitch yourself as a guest to other podcasts. Lean out your business with the help of this conversation as Michelle further reveals some important do's and don'ts for podcasting, especially if you want results!

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We all have 24 hours in a day so why is it that some people seem to get so much done and others don't? It's how they use the time they have and structure their day that matters.  It starts with knowing the right things to be working on and then being as productive as possible. In this episode, Crista Grasso shares how you can be insanely productive – lean style - and get 5 to 10 hours back every week. She shares how she structures her days in a way that allows her to get things done faster, with higher quality, and far better results.  Tune into this episode to learn more!

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Without sales, you don't have a sustainably successful business, yet many entrepreneurs suffer from sales aversion and avoid or dread selling, which hurts the business’ profitability. But what if there was a way to do sales in a non-sleazy way that feels true to your ethics?  In this episode, Crista Grasso is joined by Annie P. Ruggles, Founder and Dean of the Non-Sleazy Sales Academy, where they dive into the truth about sales, and how to sell in a way that serves your customers and your business. 

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There are so many things you can be doing to grow and scale your business, but are you wasting time on things you shouldn't be doing?  Things that are getting in your way, slowing you down, and that you need to say F-It to?  If you want to grow your business this year, you'll want to avoid these five things.  Tune in to find out what these are.

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The things that you’re going to do to scale your business to six figures are going to be different from the things you need to do to scale it to seven figures and even further. There are things, however, that are fairly universal and should be on your to-do list as a business leader. If you want to scale your business, you need to rethink your place within it and what things you should do that will give the most traction to your scaling efforts. In this episode, Crista Grasso enumerates the five most important things that every business leader should focus on plus a bonus tip for those who are leading teams. Listen in and learn how you can optimize your business for phenomenal growth. 

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Many entrepreneurs get caught up in crafting a beautiful, detailed plan that they will likely end up never taking action on. Strategic planning is extremely important in setting yourself up for success, but there is a lot of merit in simplifying that process. An ideal plan accounts for what can be anticipated, but also gives you the flexibility to pivot based on what you learn or in case some crazy stuff happens in the world or your life. Listen in as Crista Grasso discusses the common mistakes that entrepreneurs make around planning and suggests a system by which you can create a more flexible and efficient plan for your business.

In this episode, I discuss:

• 0:46 Simplifying planning
• 2:14 An intro to the 3 types of planners
• 2:55 Type 1 - The Winger
• 4:20 Type 2 - The Psychic
• 7:41 Type 3 - The Adapter
• 9:40 How to put simple planning in practice
• 12:02 What to do next

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With a new year comes new goals and plans to take our business to the next level.  How can you achieve them? Crista Grasso shares the most important thing you can create in your business in this episode, so you are setting yourself up for success and achieving the results you want. She breaks down some of the mistakes people make that keep them from crushing their goals and lists three things you need to say ‘no’ to in order to make room for the things that are working. Follow Crista in this insightful episode for more. 

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How many times have you received marketing emails that looked bland and empty, as if simply copied and pasted? This kind of strategy does not show inspired growth, nor an inspired entrepreneur either. Crista Grasso discusses what it really takes to cause growth in your business, from getting out of the sea of sameness and making yourself stand out among the rest, letting your values show, and creating a deep connection with your target market. She also explains the right way to leverage a particular business model without blatantly copying it, and why attempting to do so may work in some ways but will never flourish.

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The current year is setting the stage for brand new heights when it comes to designing fresh business strategies. In this first part of a two-part series, Crista Grasso explains the art of leaning out your business to access more opportunities, causing bigger customer impact and more efficient processes. She goes deep into five scaling patterns that will spell out success for most entrepreneurs this year, focusing on why businesses must aim to be simple, relatable, and unique at all levels. 

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Welcome to Lean Out Your Business Podcast!