Into the Inbound: Recent Episodes

Technology Aloha

Welcome to Into the Inbound with Technology Aloha, a podcast about Web Design, Internet, and Content Marketing with Aloha. Join us every Tuesday for new episodes.

Please comment with any questions or topics you want to hear discussed or reach out to us on Facebook, Instagram or at TechnologyAloha.com.

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How you present your brand is important. It all starts with a great logo. Answer these simple logo design questions to nail your branding.

You can read the blog post this episode is based on.


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A major digital marketing trend that you need to pay attention to is SEO. If that statement makes you ask, what is SEO, then this episode is for you!

You can read the blog post this episode is based on.


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If you're a business owner, you have a niche in your industry. Ever wonder how you can dominate your niche? Learn how today!

You can read the blog post this episode is based on.


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You can encourage people to take the action you want when they get to your website. Here are 5 tips to increase website conversions.

You can read the blog post this episode is based on.


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Here are 4 ways to find photos and images you can legally use online in your blog posts, webpages, and social media posts.

You can read the blog post this episode is based on (and see the video and links mentioned in this podcast).

Helpful links:

  • Shutterstock /
  • iStock /
  • 123RF /
  • Pixabay /
  • Unsplash

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You want users to trust your brand. But you also want them to see it. Small business SEO services use SEO to build your brand online.

You can read the blog post this episode is based on.


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Tourism advertising is a powerful industry. While it is complex and unpredictable, it is still a great addition to your marketing campaign.

You can read the blog post this episode is based on.


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The psychology of web design considers the way all elements of a website affect our emotions. It's a game-changer when done correctly.

You can read the blog post this episode is based on.

Infographics on the psychology of fonts.


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Here are a few tips to maximize your blog post SEO (Search Engine Optimization) and help your content rank well on search engines.

You can read the blog post this episode is based on.


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Take the steps to optimize the online reputation of your business. Learn why reputation management is crucial for your business.

You can read the blog post this episode is based on.


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A marketing audit is a great way to see how well your company is doing and see where you need to adjust. It's critical for your business.

You can read the blog post this episode is based on.


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Donors care about impact. Your nonprofit will increase donor retention by showing your impact and caring about donors in visual ways. Join Kelli and Jillyn as they discuss reasons donors stop giving to your nonprofit and how to keep their support long term.

Episode Transcript Available.

Links discussed:

  • Why Nonprofits Need a Clear Branding Strategy /
  • The Importance of Branding For Your Nonprofit /
  • 3 Free Tools for Your Nonprofit to Start Using Today /
  • Nonprofit Outreach and Recipient Stories /
  • Email Marketing: Convert Donors into Giving Again /
  • 6 Ways to Reach Donors in a Digital World /
  • Powerful and Important: Storytelling for Nonprofits

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When it comes to designing your website, you might not know where to start. These web design tips are fast, easy, & make you look like a pro!

You can read the blog post this episode is based on.


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Looking to get more web traffic? Posting more to your blog could be the answer. Learn how to come up with great article ideas for your blog.

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Your company’s website drives your business. You need to take a look at your analytics to see if your site is working for your company.

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WordPress allows you the flexibility to adapt your site to change with your business. So ask yourself, "Is it time to switch to WordPress?"

You can read the blog post this episode is based on.


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Join Jillyn and special guests, Jess and Simon, from SocialSEO as they discuss the nonprofit game-changer that is the Google Ad Grant Program.

Episode Transcript Available. Google Ad Grants questionnaire for self-selection.

Links discussed:

  • Google Ad Grants - Google Grants for Nonprofits /
  • Fundraising for Your Nonprofit Outside the Holidays /
  • 6 Ways to Reach Donors in a Digital World /
  • 11 Nonprofit Marketing Ideas: The Ultimate List /
  • Google Ad Grants - Free Google Ads for Nonprofits /
  • Take Your Nonprofit Virtual During & After COVID-19 /
  • YouTube and How it Helps Your Nonprofit

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Social media has made its way into the “necessity” category for your small business. Social media benefits your business every day.

You can read the blog post this episode is based on.


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Your brand colors matter! Avoid sending the wrong message with the wrong color. Learn how to choose and find out what your colors say.

You can read the blog post this episode is based on.


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Build a solid foundation of followers online and connect with new customers with the proper content marketing strategies.

You can read the blog post this episode is based on.


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A niche focuses your attention on a specific group of people with a specific need. Learn how to find a niche for your business today.

You can read the blog post this episode is based on.


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Before you sift through hundreds of cookie-cutter template web designs, we would like to shed light on the downsides to DIY web design.

You can read the blog post this episode is based on.


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Listen as Jillyn and Kelli teach you how to set your nonprofit up for success. Learn about and start using these 3 free tools for your nonprofit today. 

Episode Transcript Available.

Links discussed:

  • MailChimp — Affiliate link /
  • Moosend — Affiliate link /
  • Trello — Affiliate link /
  • Google Analytics /
  • Why all nonprofits need a blog (and who can write it) /
  • Email Marketing: Convert Donors into Giving Again /
  • Fundraising for Your Nonprofit Outside the Holidays

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Wherever you're starting from, writing a business blog can have a great positive impact on your website and your business.

You can read the blog post this episode is based on.


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Branding is a valuable part of your business. Create an effective brand strategy using the right words to get through to your customers.

You can read the blog post this episode is based on.


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If you are trying to succeed as a business, you need to safeguard your reputation. You need to address customer complaints as they arise and turn them into a positive experience.

You can read the blog post this episode is based on.


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A clean web page layout will do wonders for the user experience. A poorly structured layout loses users and makes them look elsewhere.

You can read the blog post this episode is based on.


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Branding is what sets your nonprofit apart from other organizations. It is what makes your organization unique and identifiable. Join Kelli and Jillyn as they discuss what makes a good nonprofit brand. They also discuss two examples of real-life successful nonprofit brand campaigns.

Episode Transcript Available.

Links discussed:

  • World Wildlife Fund's Earth Hour /
  • Help Refugees — Choose Love /
  • Why Nonprofits Need a Clear Branding Strategy /
  • Brand Style Guide: Your Key to a Consistent Brand Image /
  • 5 Tips for Choosing the Right Branding for Your Small Business /
  • Branding — Technology Aloha

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If you want to create great content quickly and efficiently, here are few things you can do to keep up a quality blog in little time.

You can read the blog post this episode is based on.


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Branding for your small business sets you apart and shows what makes your company unique. Good and careful branding moves you forward.

You can read the blog post this episode is based on.


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Use Pinterest for your nonprofit! It's an amazing social media tool. Here are ways you can use it to help build awareness and support.

Pinterest facts.

You can read the blog post this episode is based on.


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Web design for sustainability sets a goal on efficiency and clean energy. The cleaner your website is, the faster it loads and the less energy it uses.

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When it comes to Nonprofit Outreach and Marketing there are plenty of tools available to use. Join Jillyn and Kelli as they discuss one of the best tools to use: Recipient Stories.

Episode Transcript Available.

Links Discussed:

  • Promote Your Nonprofit with Volunteer Stories /
  • Powerful and Important: Storytelling for Nonprofits /
  • 11 Nonprofit Marketing Ideas: The Ultimate List

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SEO stands for search engine optimization. It’s used to raise the quality & quantity of people coming to your site by raising your organic search results.

You can read the blog post this episode is based on.


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Looking for new ways to help your brand compete? It’s time to invest in video marketing. Learn how your business can create marketing videos now.

You can read the blog post this episode is based on.


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There are a variety of ways to reach potential donors. With so many possible online channels, you should focus on the ones that are going to get you the most return. By combining multiple avenues together, you can reach the most amount of people interested. Here are six ways to reach new donors in the digital world.

You can read the blog post this episode is based on.


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For your content to be successful, you need site traffic. To drive traffic, you'll need to find the best keywords for your blog.

You can read the blog post this episode is based on.


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No matter what type of business you run, you need to have a website. It's possible to have a high-quality website that fits on a single page.

You can read the blog post this episode is based on.


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Join Jillyn and Kelli as they discuss the many ways you can use volunteer stories to promote volunteerism for your nonprofit. See why National Volunteer Week is the perfect time to recognize your volunteers and capture their stories about why they help your organization.

Episode Transcript Available.

Links discussed:

  • Powerful and Important: Storytelling for Nonprofits /
  • Video Marketing for Social Impact and Your Nonprofit /
  • 11 Nonprofit Marketing Ideas: The Ultimate List /
  • How (and Why) to Construct Donor Surveys /
  • The How (and Why) to Collect Donor Stories /
  • 2021 Gold Standard for Nonprofits on Social Media /

Video Tools For Nonprofits:

  • Zoom /
  • JoinMe /
  • Google Hangouts /
  • Skype

The Australian Salvation Army's YouTube is a great example of video marketing and reusing material. Check them out today!


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You need to set-up a Google My Business page. It is absolutely essential if you want your business to appear on Google when people use it.

You can read the blog post this episode is based on.


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Email marketing done right boosts supporters and revenue. You can use email marketing to convert donors into recurring supporters of your nonprofit.

You can read the blog post this episode is based on.


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Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.

You can read the blog post this episode is based on.


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From finding your niche to important factors to consider in each post, we've created a simple exercise for better business blogging.

You can read the blog post this episode is based on.


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It's time to discuss nonprofits on social media. Listen as Jillyn and Kelli discuss what platforms to use, what and how often to post, and how to raise engagement.

Episode Transcript Available.

Links discussed:

  • Nonprofit Social Media Benchmarks 2021 /
  • 4 Tips to Make Your Small Business Instagrammable /
  • Importance of Building a Social Media Presence /
  • The Ultimate Guide to Instagram Hashtags /
  • How to Write Engaging Social Media Captions /
  • 11 Nonprofit Marketing Ideas: The Ultimate List /
  • Video Marketing for Social Impact and Your Nonprofit /
  • YouTube and How it Helps Your Nonprofit

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Thinking about redesigning your website? Wondering where to begin? Check out these website redesign tips that'll make your new site shine.

You can read the blog post this episode is based on.


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Helping is the core of what nonprofits do. With a clear nonprofit branding strategy, it won’t be long before people come to know & trust you.

You can read the blog post this episode is based on.


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SEO is a major element to small businesses. Small business SEO is empowering and helps you become well-known to your closest customers.

You can read the blog post this episode is based on.


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YouTube is a great way to connect with your ideal clients. Here's why YouTube video is a great tool to help maximize your video ROI.

You can read the blog post this episode is based on.


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The YouTube Nonprofit Program falls under the larger Google for Nonprofits umbrella. It exists to give nonprofits access to amazing tools and resources that would normally be outside the scope of a nonprofit’s budget.

Episode Transcript Available.

Want help getting your Nonprofit registered with Google and get access to Google Grants? We recommend you contact our amazing partners at SocialSEO.

Links Discussed:

Google for Nonprofits

Easy Steps to Get Your Nonprofit on YouTube

Register Your Nonprofit with Google

Activate your nonprofit on YouTube

CreatorAcademy

Your Resource List for Social Video Marketing Success

Take Your Nonprofit Virtual During & After COVID-19

Video Marketing for Social Impact and Your Nonprofit


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Apply website psychology to the design of your website! Check out these website psychology tips that surprise even the experts.

You can read the blog post this episode is based on.


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Nonprofits need to collect donor stories for the growth and development of the organization. It's how you connect with future donors.

You can read the blog post this episode is based on.

Want to hear more about storytelling? Our podcast about Storytelling for Nonprofits might just be the perfect one for you!


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Do you run a small business or are you ready to jump into one? Finding a business niche can make a huge difference in becoming successful.

You can read the blog post this episode is based on.


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Use video as a tool to help advance your business. Use these video marketing tips to embrace it and take your business to the next level.

You can read the blog post this episode is based on.


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People can support your mission year-round. Here are some ideas on fundraising for your nonprofit outside the holiday season.

Episode Transcript Available!

Donation Drive Waitlist Form

Blog Posts mentioned:

  • 11 Nonprofit Marketing Ideas: The Ultimate List
  • Take Your Nonprofit Virtual During & After COVID-19
  • How to Set up Amazon Smile for Your Nonprofit
  • Amazon Smile Questions: Answered
  • 6 Ways to Reach Donors in a Digital World
  • How Email Marketing Can Convert One-Time Donors into Recurring Supporters

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Asking for donations for a special cause on your birthday is amazing. You can ask for donations for your birthday by using Facebook!

You can read the blog post this episode is based on.


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A brand style guide spells out your design expectations and visual style to your team. It makes your marketing and company look consistent.

You can read the blog post this episode is based on.


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It can be hard to come up with some unique ideas to generate interest in your nonprofit. Here are 11 fun & frugal nonprofit marketing ideas.

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From learning how to create a video, to which platforms to use for maximum engagement, here is THE list of social video marketing resources.

You can read the blog post this episode is based on.

Affiliate links for the tools mentioned:

  • Metricool
  • Lumen5
  • Wave.video

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Are donor surveys worth your time? How do you construct an effective survey? Here's a quick 4-1-1 on the how and why of donor surveys.

You can read the blog post this episode is based on.


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Your website's header is the first thing people see. Be sure it makes a great impression and reflects what your business is all about.

You can read the blog post this episode is based on.

I mention in the podcast a list of questions to ask your web designer. Here's that list of questions!


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At Technology Aloha we want to support your nonprofit and make it successful. But we want to let you know we’re not affiliated with Amazon or AmazonSmile. We’ve created this FAQ to answer some common questions, but other questions about how to use Amazon Smile should go directly to Amazon.

You can read the blog post this episode is based on.

How to Set Up and Amazon Smile Account for your Nonprofit

Amazon Org Central

Amazon Org Central Contact Form


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Internal linking helps more people find all the amazing content on your website. Here's the what, why, and how of internal linking.

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For your nonprofit to be successful, you must reach out and inspire people to take action. A consistently updated blog is the perfect way to start.

You can read the blog post this podcast is based on.


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Simply put, social video marketing isn’t cost-prohibitive for nonprofits. It’s a really great way to spread your message and there are a lot of tools out there to get you started. Here are some of our favorite ones!

Episode Transcript Available!

Blog Posts mentioned:

Optimizing Video for Social Media

Create Marketing Videos to Highlight Your Business

YouTube Video: Maximize Your Video ROI

Your Resource List for Social Video Marketing Success

Social Video and How It Can Help your Business

How to Take Your Nonprofit Virtual in a COVID and Post COVID World

Affiliate links:

The Salvation Army Australia YouTube channel

YouTube Social Impact

Metricool

wave.video

Canva

Lumen5


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It can be overwhelming to try and wrap your head around everything there is to do when you own a business. Thankfully, there are many tools out there to help you and many of them are free. Here are 10 of the best free tools for small business owners.

You can read the blog post this podcast is based on.

Marketing #IntoTheInbound #TAloha #SmallBusiness #FreeTools


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Crafting a beautiful blog post that compels your readers and supports your website’s SEO goes beyond keywords and good grammar. Learn how to format a blog post for SEO and readability — it will pay off in the long run.

Blog Post Title (H1)

  • Introduction

Heading 1 (H2)

  • text

Heading 2 (H2)

  • text

Subheading 1 (H3)

  • text

Subheading 2 (H3)

  • text

Conclusion

You can read the blog post this podcast is based on.

Marketing #IntoTheInbound #TAloha #SmallBusiness #SEO #Blog #BloggingForBusiness


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Influencers are a familiar face their followers know and trust. Influencers and nonprofits can work together to build trust and awareness.

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Marketing #IntoTheInbound #TAloha #SmallBusiness #SocialMedia #Instagram #Nonprofit #Influencer


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Since the internet became popular, people have been trying to understand the psychology of web design. Learn how to make it work for you.

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Marketing #IntoTheInbound #TAloha #SmallBusiness #WebDesign #WebsiteDesign #Psychology


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Work smarter, not harder. Here are our top marketing tips for small businesses to help you invest your time and money where it counts.

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Marketing #IntoTheInbound #TAloha #SmallBusiness


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The current pandemic hasn’t only affected the way we shop and socialize. It’s fundamentally changed the way that individuals connect and give to Nonprofits they support. So many more of those interactions and transactions occur online now and your Nonprofit needs a simple and streamline to ask for and accept those interactions.

Join Kelli and Jillyn as they discuss how to take your Nonprofit virtual during and after COVID-19.

Want to read along with the podcast? Here is a transcript of the episode.

Here are links to the blog posts discussed in this episode:

6 Ways to Reach Donors in a Digital World

11 Nonprofit Marketing Ideas: The Ultimate List

Why all nonprofits need a blog (and who can write it)

How to Set up Amazon Smile for Your Nonprofit

How to Use Pinterest for Nonprofits


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Storytelling has been around since before written language existed. Storytelling for nonprofits is a powerful tool that you need to take advantage of today.

You can read the post this podcast is based on.


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When building your small business's brand be clear, honest, and consistent with your message and image. Take your business to the next level.

You can read the blog post this episode is based on.


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A great blog post is easy to read, looks good, and has consistent formatting and branding. Here are a few steps to write a good-looking blog post.

You can read the blog post this episode is based on.


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You must know who your target audience to create ads that grow your business. Learn how to define your social media target market today.

You can read the blog post this episode is based on.


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Have a great blog and want to do more with it? Join Jillyn and Kelli as they talk about repurposing blog content. Find out what it is, why you should do it, and what you can do to get the best ROI for all the hard work you put into your blog.

Want to read along with the podcast? Here is a transcript of the episode.

Here are links to the blog posts discussed in this episode:

10 Content Marketing Tips You Can Start Using Today

IGTV and How it Can Help You

7 Business Blogging Strategies that Get Results

How To Create Fresh Content For Your Business Blog

How to Measure the Success of Your Blog

How to Come up With Topics to Write About


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While you want to rank high, it's imperative that you don't sacrifice readability. Here are 10 SEO copywriting tips you can use without sacrificing content.

You can read the blog post this episode is based on.


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Working with an experienced web designer will help you reach your goals. When working with a web designer, ask these essential questions.

You can read the blog post this episode is based on.


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When you dream of your business, do you imagine quick success? While building a thriving business without effort is unrealistic, centralizing your niche focus fine-tunes your business efforts and skyrockets your success.

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Struggling to come up with blog topic ideas? Here are 9 ways to fill up your list of ideas and get your business blogging! 

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Content analytics are the numbers of your writing. If your content is a paper you wrote for school, the main analytics would be the grade it earned. Listen as Kelli and Jillyn talk about the why and how to perform content analytics on your website.

Want to read along with the podcast? Here is a transcript of the episode.

Here are a few links to supporting blog posts from our site:

How to measure marketing success with content analytics

Why You Need a Marketing Audit for Your Company

Content Marketing: 10 Mistakes That are Hurting Your Success

Free Tools for Small Business That Will Help You Grow

If you like what we had to say about Hotjar, we'd love it if you signed up via our affiliate link.


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A well-edited video can really make you look like a pro. Join Technology Aloha as we go over a few social video editing apps to make your videos stand out.

You can read the blog post this episode is based on.


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Why do simple website design ideas result in a better website? Discover the answer and switch over to a better layout with Technology Aloha.

You can read the blog post this episode is based on.


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A site that's down can cost you time, money, and lost clients, so hiring a professional to do your web maintenance has a pretty clear ROI.

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As a business, you need to make sure you have the right Instagram aesthetic for your brand. The perfect aesthetic will help draw more traffic to your page.

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Success stories give you valuable insight when you're planning your marketing strategy. Check out these three successful digital marketing examples.

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Organizing your blog content and ideas provides many great benefits like: Focusing your efforts, let's you see what you're doing right, defining your next steps, find what content your blog is missing, and proves easier to measure. Listen as Jillyn and Kelli discuss how to organize your blog.

If you like what you have to hear about AirTable, we'd love it if you considered signing up for it via our affiliate link.

Podcast Transcript

Here are a few links to supporting blog posts from our site:

Short on Time? How to Blog Faster Without Compromising Quality

Content Marketing: 10 Mistakes That are Hurting Your Success

How to Keep Up with Competitors' Content Strategies

10 Content Marketing Tips You Can Start Using Today

9 Proven Writing Tips to Improve Your Digital Marketing Strategy


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Clean, basic websites need not draw yawns. Adding one or two creative web design ideas into your site keeps it trending and drawing traffic. Here are some creative out of the box web design ideas that will inspire you.

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Amazon Smile is a great addition to your fundraising efforts. This program lets customers shop on Amazon and then donates 0.5 percent of eligible purchases to their charity of choice.

If you want help setting up an Amazon Smile account for your organization, check out this FAQ we wrote.

You can read the blog post this episode is based on.

Want more virtual ideas for your nonprofit? Listen to or read our newest podcast episode: How to Take Your Nonprofit Virtual in a COVID and Post COVID World.


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A successful blog or website has a complete balance of SEO and User Experience. Combined, these two aspects will help your business stand out from others. By focusing on your balance of SEO and user experience, you’ll create a great website that search engines and people can find, and enjoy. 

You can read the blog post this episode is based on.

Hey guys, the background audio on this is pretty amusing. Well, at least for you. Right when I started recording the construction outside decided to get louder and THEN my cat decided she wanted to play with my blinds. Enjoy!


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Delivering great content on your blog is just as important as updating it frequently. Here are some tips for creating great blog posts.

You can read the blog post this episode is based on.

IntoTheInbound #BusinessBlog #Blogging #HowToBlog #TAloha


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Why should you format a blog post? Listen to Jillyn and Kelli discuss the time-saving measures you can take and what elements you need for a properly formatted blog.

Podcast Transcript

Here are a few links to supporting blog posts from our site:

Anatomy of a Blog Post, and Why It Matters

How to Format a Blog Post for SEO

How to Write a Great Blog Post

How to Write a Good-Looking Blog Post

As mentioned in this podcast, here is the layout you need when formatting text: (There were some limits formatting this, but it does appear on one of the blog posts above.)

  • Blog Post Title (H1) [Only use H1 once per page!]

Introduction (Paragraph Text)

  • Topic 1 (H2)

Text (Paragraph Text)

  • Topic 2 (H2)

Text (Paragraph Text)

  • Subtopic 1 (H3)

Text (Paragraph Text)

  • Subtopic 2 (H3)

Text (Paragraph Text)

It’s ok to continue breaking up text with H4, H5, and even H6 headers if necessary. With especially long posts, the clearer the outline structure, the easier it is to read.


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The differences between Boomers, Millennials, and Gen Z are sometimes arbitrary, but important. Here’s a breakdown of the most influential US generations.

You can read the blog post this episode is based on.


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Micro-influencer marketing is still a hot trend in 2020 for a reason. There is simply no match for their authenticity and their small – but significant – band of loyal followers.

You can read the blog post this episode is based on.


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You use Google Maps to navigate to business lunches and meeting spots. But what does bringing in Google Maps marketing do for your business?

You can read the blog post this episode is based on.


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A grasp of the psychology of web design helps break you out of dated website strategy — giving you a way to look at your site with fresh eyes.

You can read the blog post this episode is based on.


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Preparing to and writing a blog post might feel like a lot, but it's not! Listen as Jillyn and Kelli discuss how to break down writing each blog post into simple steps to make writing them faster.

Podcast Transcript

Here are a few links to supporting blog posts from our site:

How to Blog Faster without Compromising Quality

Better Blogging More Efficiently

Powerful and Important: Story Telling for Nonprofits

Why Your Nonprofit Needs a Blog and Who Should Write It

9 Proven Writing Tips to Improve Your Digital Marketing Strategy


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If you’re a small business owner, you should consider using a cloud phone system. Why? It's because cloud systems manage phone calls using the internet.

You can read the blog post this episode is based on.


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Position yourself as an expert in your field and draw traffic to your website with these 10 content marketing tips. Create and maintain great content starting today!

You can read the blog post this episode is based on.


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At some point, the day will come when you look at your business website and realize that it's no longer as sleek, cutting-edge, and effective as it once was back in 1999 when you and your website were Livin' la Vida Loca.

Whenever you decide your business website is ready for an upgrade, here are 4 strategies for stress-free website redesign.

You can read the blog post this episode is based on.


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Our resumes are just paper. Let’s stop introducing the people we love based solely on what they do. Networking builds an empire, but thoughtful introductions build a community. Where will you lay your bricks?

You can read the blog post this episode is based on!


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Good writing is invaluable for business, but it does take time. Use these simple keyboard shortcuts to edit your writing the quick and easy way!

You can also read the blog post this episode is based on!


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Starting a blog can be daunting, especially when you're not sure what to write about! In this episode, Jillyn and Kelli discuss how to come up with post topics that will resonate with your readers and target market.

Podcast Transcript

Here are a few links to supporting blog posts from our site:

How to Come up With Article Ideas for Your Next Blog Post

9 Tips for Creating Great Business Blog Topics

Simple Ways to Create Great Content for Your Business Blog

9 Methods for Generating Business Blog Ideas

How to Find the Best Keywords for Your Blog for Free

Persona examples: How can they help your marketing strategy?


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