Rogue Creators: Recent Episodes
Bryan Fittin
Stop wasting your time and learn marketing strategies that work. Gain valuable tools and resources, so that you do not get left behind in your industry. We discuss about building authority online, marketing tips and tricks, content marketing, social media strategies, how to get more traffic, search engine optimization, productivity tips, how to brand your company, podcasting, live streaming for Facebook, YouTube, LinkedIn, and Instagram, graphic design, content creation, repurposing content, Facebook and LinkedIn ads, YouTube channel building, video marketing, creating a quality audio, studio set up, and how to be the go to name in your industry.
Welcome to another episode of Rogue Creators! This week, we have a big announcement! We will be taking a break for Q4 as we transition to a new and improved format. In January 2022, we'll be back and better than ever. We look forward to talking with creators that have paved their own paths as photographers, videographers, designers, and more! We'll be diving into their content together to break down the stories and processes behind their creative work. We are so stoked to start this new series, and we want to know who you think we should invite to join the show! If you're a Rogue Creator, reach out on any of our social media platforms so we can hear YOUR story! See you all in January!
Are you looking to grow your podcast’s listener base? Check out this episode of Rogue Creators! Caleb Talley and Jeff Amerine joined Bryan and Loren to celebrate reaching 100,000 downloads on the Startup Junkies Podcast. Caleb and Jeff co-host the show each week and talk with founders about the stories behind the businesses we love. On this episode, they chat with Bryan and Loren about creating the Startup Junkies Podcast, preparing for interviews, maintaining relationships with guests, and much more!
Shownotes
(2:11) What are you obsessed with?
(8:07) The Creating Startup Junkies Book
(9:31) The Inception of Startup Junkie
(13:26) The Startup Junkies Podcast Origin Story
(20:30) Tips for Growing Your Podcast
(24:28) Using Your Podcast to Build Relationships and Make Connections
(30:23) 1 Million Cups
(34:51) What’s Next for Startup Junkie?
(40:24) Wrap Up
(42:00) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Caleb Talley
Jeff Amerine
Startup Junkies Podcast
The Grand Biocentric Design
The Place We Find Ourselves Podcast
Creating Startup Junkies
Quotes
“One thing led to another because there was a need in the market for the mentoring, counseling, training, the kind of start up support stuff that we do. And now, we probably touch 1,200 entrepreneurs a year through one-on-one counseling. And in normal times we put on 250 events, and all that stuff, thanks to the hard work of Caleb and the whole crew, is now virtual.” (10:46)
“We decided, let’s give the Zoom platform a shot, as far as recording the podcast. I think that really opened it up for us where we weren’t just having local entrepreneur guests on. It gave us an opportunity to expand out and invite people that we otherwise would not have been able to invite on.” (16:26)
“You can be more conversational if you get a sense for the types of things that people are going to want to hear about. How’d you get started? How did you raise money? How do you deal with building the team? What kind of challenges do you face? That sort of stuff.” (24:53)
“[Matthew has] kind of streamlined the process for bringing [guests] on and getting them scheduled. Part of that is getting some seeds of fun facts. He’s got a questionnaire of some things to kind of pull from them that we can throw out during the podcast.” (25:32)
Summary
In this episode of Rogue Creators, Bryan Fittin and Loren Lewis talk with Josh Fedie, the Founder and CEO of SalesReach. Josh is a huge advocate for integrating video into your sales strategy, and SalesReach helps you accomplish that with ease. Bryan, Loren, and Josh talk about jumping in front of the camera, providing value for your prospective customers, and why keeping it short is best. You don’t want to miss out on this value-packed episode!
Shownotes
(2:31) What are you obsessed with?
(7:21) Introducing Josh Fedie and SalesReach
(14:43) How does video close sales?
(21:48) Content creation generating leads
(29:30) Advice for integrating video
(36:20) What’s next for SalesReach?
(43:31) Wrap up
(45:41) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Josh Fedie
SalesReach
Quotes
“If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be.” (16:15)
“The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want.” (18:23)
“Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout.” (23:52)
“There’s so many ways to do this stuff more effectively. It’s not the tool, it’s you. You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at.” (35:28)
“I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore.” (35:54)
Summary
This Rogue Creators episode was stoked to have on a special guest from Harvest Group! Bryan and Loren were joined in the studio by Ella Jane Dantzler, their Senior Marketing Manager. Harvest Group is a full-service retail growth agency serving Walmart, Kroger, and now Target. By word of mouth and social platforms, we have been able to see firsthand how the healthy company culture is pushing Harvest Group to new heights. You will want o to hear how people like Ella Jane are creating a company all of us would want to work at or with! Check it out!
Shownotes
[0:48] Introducing Ella Jane Dantzlerand Harvest Group
[1:32] What are you obsessed with?
[5:10] Harvest Group… Everyone wants to work there!
[6:27] From NYC To Senior Marketing Manager
[10:08] Awards and Recognition with Harvest Group
[10:42] Culture at the heart of Harvest Group
[13:00] Authenticity on social media
[17:40] Creativity withing rebranding
[21:25] Imposter Syndrome
[25:03] What’s next for Harvest Group?
[30:14] Wrap Up
[31:28] Rapid Fire
Links
Bryan Fittin
Loren Lewis
Ella Jane Dantzler
Harvest Group
Quotes
“I think we could all kind of look back and say, ‘thank you’ to our first boss who hired us. Like, why did he hire me? I no clue.”
(7:05) - Ella Jane Dantzler
“I think harvest and the founders really were intentional about the values that they chose and carrying those forward. And 15 years later, we're still talking about those same values.
(11:29) - Ella Jane Dantzler
“Our clients often comment on our culture and how you want to work with somebody who you like.”
(12:09) - Ella Jane Dantzler
“[On documenting, not creating,] And I think that you've done that through a lot... rather than like, Hey, we need to make a social media post. What can we do? And what can we come up with? It's like, I'm just going to document what we're doing and we're just already doing it.”
(12:35) - Bryan Fittin
Culture Creation as Content
This Rogue Creators episode featured Ella Jane Dantzler, Senior Marketing Manager of Harvest Group. Bryan and Loren were stoked to have her hang out and discuss how creating a stellar company culture is synonymous with creating good marketing!
Harvest Group is a full-service retail growth agency serving Walmart, Kroger, and now Target. Harvest Group's track record consists of Entrepreneur Magazine's 2018 Top Company Cultures, Forbes 2019 Small Giants, and Inc.'s Best Workplaces of 2020. Ella Jane has four-plus years of experience in marketing and content management, specifically in the shopper marketing and social media industry. She has experience ranging from social media, public speaking, and editing, companies such as Collective Bias, Stone Mill Bread Company and now Harvest Group.
By word of mouth and social platforms, we have been able to see firsthand how the healthy company culture is pushing Harvest Group to new heights. You will want o to hear how people like Ella Jane are creating a company all of us would want to work at or with! From culture-building to leaving space for creative side projects, we hash it all out on this episode.
Authenticity on Social Media
Harvest Group has taken considerable measures to use social media authentically. We are not all hoodwinked into dismissing the amount of curating and crafting that goes on for a typical companies post. Harvest Group wanted to create a culture that could be documented at any time and continue to push forward its values as a healthy, thriving, and fun company.
With that being said, there still needs to be a strategy; you cannot just throw things out there. Where is the line of between high quality and accuracy without being posed?
A key ingredient for Ella Jane is to ask herself if the post would be adding value. Would it add value to the team, to the client, to the person scrolling?
"if I'm scrolling through LinkedIn, Actually learning something, or if I'm not learning something applicable about my business, I'm learning something about harvest group."
(13:46) - Ella Jane Dantzler
Although Ella Jane's background was in curated photography flooded feeds, she is helping shape Harvest Group as using the platform to tell who their people are. In some ways, it is a more journalistic approach. Then by telling the story of people's heart for their clients and positions, it can give actual value rather than being a feedback loop of self-promotion.
" Social media presence gives you a chance to kind of get to know who they are and their personality a little bit more than those other venues."
(14:55) - Ella Jane Dantzler
Bringing Creativity into B2B
Over the past year, we noticed a change in Harvest Group branding and learned Ella Jane got to head up that mission! Bringing thier own creative flare, she was able to take charge in starting up a noticeable change in the content designs for social. Little did we know, she was pregnant at the time, and during the final days of deciding on the logo concept, she ended up having her son.
"And he [her boss] was like, 'Is it gonna stress you out or make you feel really glad to see like these final concepts that came through?' I'm like, 'Yes, please! Oh my gosh, it would make me feel so happy!"
(20:43) - Ella Jane Dantzler
Imposter Syndrome Along the Way
"I think we could all kind of look back and say, 'thank you' to our first boss who hired us. Like, why did he hire me? I no clue."
(7:05) - Ella Jane Dantzler
Ella Jane and many of us have similar stories of stumbling into the careers we have now. With her first experience to today, she was able to walk us through what her interaction with the dreaded imposter syndrome has looked like.
Working with employers and colleagues who believed in her and her abilities made all the difference. Instilling confidence to take risks and own mistakes became a culture she wanted to multiply out.
"Having the learner mentality and having the vulnerability to, you know, both acting confidence, but also ask questions… but you can't just sit back and be like, let's just wait for it to sink in, but [you have to be] going after it and then giving yourself the grace to really learn before you act."
(22:43) - Ella Jane Dantzler
Ella Jane, A Rogue Creator
Initially, we were stoked to speak to Ella Jane on how she is considered a Rogue Creator when it comes to company culture, and then we found out she is a Rogue Creator on a whole different level as well! Ella Jane calls them doodles, but we have loved her art account on Instagram. Go check it out for some drawings, cards, jokes, and paintings under the handle of Ella Jane Illustrations.
Next For Harvest Group
As Harvest Group continues its endeavors to add value, you will be seeing more content like guides, perspectives on retail news and spotlights on the employees and clients that are the foundation of the company. Keep an eye out for Harvest Group and Ella Jane Dantzler; we are excited about what they both will be up to next!
www.RogueCreators.club
Shownotes
[1:26] What are you obsessed with?
[4:20] Riverside
[7:12] SalesReach
[9:36] Transistor
[12:38] Sendible
[16:14] Descript
[18:21] Grammarly
[20:39] Rapid Fire
Links
Bryan Fittin
Loren Lewis
Rogue Creators Episode 107: Ditch Zoom. Try Riverside or Zencastr
Rogue Creators Episode 107: Mastering the Art of Sales Through Video with Josh Fedie
Riverside
SalesReach
Transistor
Sendible
Descript
Grammarly
Quotes
“Riverside is a fantastic software that has really done a lot of things. You can record 4k video. You can actually get separate audio and video tracks so your guests, so no matter what, even if the internet completely went down, it is still recording on the back end of you and your guests, so you’ll always have the interview.” (5:02)
“One of the best features [in SalesReach] is that you can record your video, but it basically saves a GIF of the video that you can use in the email, so they can actually see it’s a personalized video for them.” (8:23)
“[With Transistor], you can see the most popular episodes and 30 and 90-day download numbers, and those can be really helpful to understanding your audience and what they’re actually listening to.” (11:30)
“What Sendible does that I absolutely love is that I can load a piece of content into the platform and be able to edit based on the platform while staying in the same post.” (13:35)
“What’s really helpful about Descript is the instant transcript that we get. It identifies speakers and provides timestamps for us really fast. For our writers, this has been so helpful to be able to quickly locate information, grab quotes, grab timestamps, and just understand the full body of a podcast.” (16:57)
Shownotes
[1:47] What are you obsessed with this week?
[6:46] Using Powerpoint for design
[12:25] Advice for people trying to do their own graphic design work
[16:06] The power of fonts
[21:16] Using tools like PowerPoint while staying modern
[27:04] Nichole shares tips for business owners who are creating content
[30:56] Wrap Up
[33:15] Rapid Fire
Links
Bryan Fittin
Loren Lewis
Nichole Hamilton
Chiaroscuro Horror
Disney Native Podcast
Quotes
“You can do more complicated fonts, but if you’re going to do that, you really need to do it sparingly, and your core fonts need to be very simple.” (19:43)
“That’s the case for keeping all design simple, is that it will stand the test of time much better. If you are going to throw trendy elements into your design, into your branding, make it something that can easily change. Like don’t make your logo super trendy and then have to change your logo. You know, maybe you throw in some trendy elements that can be refreshed in a couple of years.” (20:31)
“The whole point of a presentation is communication. It’s not to be fancy. It’s not to wow people with your artistic skills... If you don’t communicate the message, it doesn’t matter how pretty it is, you have not accomplished your goal.” (22:02)
Shownotes
[1:26] What are you obsessed with?
[5:44] Make postable content
[7:28] Make your podcast stand out
[9:43] Room to experiment
[12:26] Expand your reach
[15:09] Creating a brand
[18:59] Rapid Fire
Links
Bryan Fittin
Loren Lewis
Val :’(
Forgotten City
Quotes
“If you have a video podcast, it obviously gives you way more opportunity to chop that up, make audiograms, make video clips, and do carousels and stories.” [6:49]
“There’s a lot of things that you can do with [vido podcasting] to make it interesting and to drive traffic back to your website, your blog, the audio version of your podcast, whatever you want. You just have a lot more room to experiment and try different things to see what actually connects with your audience.” [11:45]
“We have all different kinds of learning styles and ways people like to do that. The more options you provide, the larger your audience [can be], and it’s not just saying that only people who are auditory learners can listen to my podcast.” [12:57]
“When you’re able to have a visual element, you can kind of see more of the brand and you can feel more of it. For instance, it can be the way that you dress, the studio setup, you can see our slides, you can see our colors. There’s so many more elements that you can engage with.” [15:18]
Shownotes
(1:32) What are you obsessed with?
(6:06) You Need More than “Creatives” on a Creative Team
(11:17) Discipline & Creativity
(14:21) Become the Healthiest Creative You Know
Rapid Fire
Links
Bryan Fittin
Loren Lewis
Herding Tigers: Be the Leader That Creative People Need
Quotes
“As [a creative], you can kind of get in that mindset of feeling very alone, and so having somebody that can help guide you and direct you and your creative process is just a really good thought.” (6:55)
“If nothing’s written down, if nothing’s executed, that time was really wasted. It’s just putting those ideas out into the air, and then they drop, and then nothing happens.” (7:33)
“Being a creative does not mean that you completely kick discipline out the window. If you empower yourself to be a disciplined creative, you will be able to do so much more.” (11:28)
“It’s a very balanced road. We want to make sure we learn from our mistakes, but we also don’t want them to hold us back.” (20:52)
Shownotes
(1:22) What are you obsessed with?
(4:58) What is TikTok?
(8:00) Beyond Gen-Z
(10:03) The 10 Rules of TikTok
(25:52) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Census
Quotes
“I think something to remember is that a lot of times generations will shift platforms. So, they’ll move off of one platform and onto the other. You can’t just continue to say, ‘I’ll just always stay on this one platform for my audience.’ No, they might’ve shifted.” (9:14)
“You’re starting to see more creators, who are a little bit older, who are creating amazing videos [on TikTok] and being able to express themselves and even be able to showcase products and different things like that.” (9:44)
“Not every trend is going to be in line with your business...But I would say, don’t take yourself too seriously in this space because it’s designed for entertainment. If you take advantage of entertaining as well as educating and/or putting someone into your pipeline and driving them back to your website or another platform to engage with you, take advantage of that, but be a little more loose with it.” (11:47)
“Just like we’ve talked about on Instagram or any other platform, you have to be able to say, ‘This is my brand. This is what to expect when you show up on my channel.’” (13:04)
“[TikTok] is such short-form content. It is so highly digestible that you need to post often or your audience will get bored and moe on to somebody else.” (19:15)
Shownotes
(1:20) What are you obsessed with?
(5:29) Apple Podcasting Bug
(11:11) Spotify Podcast Ad Revenue Skyrockets 627%
(14:53) Twitter Testing New Shopping Feature
(19:46) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Vulture on Apple Podcasts
TechCrunch on Spotify's Ad Revenue
JCK on Twitter's New Shopping Feature
Quotes
“The big news is that Apple [is fixing] this [automatic download] issue. So, if you are a podcast out there, you should be able to see your downloads increase again, as long as people are interacting with your show.” (10:13)
“Spotify is stepping up its podcasting game, and they have made that pretty clear. They’re not holding back.” (12:25)
“So if you’re a podcaster and you don’t have your podcast on Spotify, you really need to, because a lot of people are making decisions...on what player is the best. And obviously, as we’ve been describing, Apple and Spotify have been battling it out, but Spotify has really been working hard to improve that podcasting experience.” (12:57)
“It is really cool to see how people...are trying to make your shopping experience not just like shopping on Amazon, but a lot more engaging, a lot more social. And so Twitter is trying its hand at this. It’s something to definitely pay attention to, especially if you’re in the eCommerce space.” (17:19)
Shownotes
(1:21) What are you obsessed with?
(4:49) Do your research!
(9:44) Stay true to your brand
(14:26) Go for it!
(19:38) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Quotes
“There’s things that people do in their natural cadence of their voice that can actually be very off-putting for a lot of people. And so it’s learning to identify those things and also make sure that you are going to really have your brand coming through the microphone.” (5:12)
“Some people are just naturally gifted – they have kind of that radio voice, and they’re just a little bit more natural behind the mic. And then there are other people that have to work at it a little bit more, and there’s no shame in having to practice your voice and really research that. You’re just trying to do what’s best for your audience.” (8:41)
“Make sure that your company, that you’re highlighting all the great things about your culture, so that way people can get to know you through audio format or video format.” (11:02)
“Finding that voice in your own podcast, if it is very buttoned up and you want to stay on a script, that is ideal to make sure everybody is on the same page and it’s less conversational.” (13:01)
“Make sure that your own insecurities don’t get in the way of people receiving that information or help that only you can give.” (15:49)
Shownotes
(1:34) What are you obsessed with?
(4:35) What is podfade?
(7:58) What causes podfade?
(11:28) How can you avoid podfade?
(14:41) Bonus tip!
(17:04) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Quotes
“There are some amazing podcasts out there, but finding 52 ideas if you’re a weekly podcast is really a log more difficult than you would think.” (9:07)
“[Having a podcast] takes a lot of discipline and time-management to be able to record, to edit, to produce, and then if you want your podcast to be found, you need to produce content for people to actually find your podcast. That’s a huge job.” (10:26)
“[Batch recording] helps us stay ahead of the game, because guess what. Even when you batch record, those episodes run out and you need to make sure that you’re consistently recording.” (12:13)
“Do the fun stuff. If you enjoy interviewing people, do that up front and then pay to have somebody else do [your editing].” (12:37)
Shownotes
(1:13) What are you obsessed with?
(4:00) Quality vs. Quantity
(5:46) Quality is subjective
(10:31) Make analytics sexy again!
(11:41) How to make quality content
Links
Bryan Fittin
Loren Lewis
Quotes
“I feel like a lot of companies were doing anything and everything to get the content out there and it was content that didn’t matter. And so, your feed was just clogged with stuff that you didn’t even care about. So, I’m actually enjoying that they’ve prioritized in the algorithms more quality content and really been more about the viewer than the company.” (5:09)
“I think you just constantly have to be testing, you have to be serving, and you have to be listening to your audience.” (6:45)
“[One piece of advice] that we give to companies that are starting out with their social media marketing is to choose two platforms that you believe your audience is on and really focus there instead of trying to do it all. That way you can actually be consistent and you can also provide quality content because if you’re trying to do it all, a lot of times you’ll burn out within a month.” (8:11)
“[The platform is] going to be pushing particular features, and so if you’re not using those features, that might be the first problem.” (11:49)
“Don’t focus on your competition; focus on your consumer.” (15:54)
Shownotes
(1:09) What are you obsessed with?
(5:10) Is Instagram getting rid of photos?
(8:51) Pinterest Updates
(13:19) Apple Podcast Issues
(19:00) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Tugboat Jack
CNBC on Instagram Getting Rid of Photos?
NPR on Pinterest Banning All Weight Loss Ads
Vulture on Apple Podcast Issues
EP 109 | Pinterest for Business: What You Need to Know
Quotes
“Anytime [Instagram] makes an announcement like that, pay attention...It definitely means that any video content they’re going to focus on as opposed to a photo.” (6:23)
“There’s a large chunk of Pinterest that is focused on weight loss, and if that disappears, what space will fill it?” (10:09)
“What I’m really interested to see is how video is probably going to take over Pinterest. It used to be stills – you did it for decor, you did it for recipes and everything, but with video, it really opens the door for a lot more opportunities.” (11:48)
“If you’re trying to do marketing on Pinterest, you need to understand possibly that what’s going to actually get you the most traction is going to be video and eventually going live.” (12:42)
“If you’re a podcaster out there and you see a decrease in your downloads, that may not be necessarily true to what is actually happening.” (16:29)
https://www.goroguex.com/
Shownotes
(1:54) What are you obsessed with?
(5:14) Introducing Jessica, Jenna, and Beautiful Lives
(9:18) Starting eCommerce in a pinch
(13:55) Selling through Instagram
(14:46) Giving back to the community
(21:08) Handing exponential growth
(23:31) What’s next for Beautiful Lives?
(26:09) Advice for new eCommerce store owners
(28:37) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Jessica Uranga
Jenna Cook
Beautiful Lives Bentonville Instagram
BeautifulLivesBoutique.com
Episode 80 with Jesse Lane from Branches Mission Lab
Quotes
“When I think about our online store at Beautiful Lives, there are two marketing characteristics – quality and creativity.” (10:31)
“Doing those small things, I think that makes for longevity in the long run and keeps [the team] excited and gives them that vision.” (22:32)
“[Running an eCommerce store] can be very repetitive, but keeping that creativity and passion alive – I think that the customer can really tell when you do.” (26:52)
https://www.goroguex.com/
Show Notes
(3:00) What are you obsessed with this Week?
Loren- Arkansas T-Shirt Club by TC Screen Printing
Bryan- CRTV Facebook Group, Nik Goodner
(5:56) Podcasts are on the rise
- Patt Flynn discussing with Buzzsprout how listening as shifted
(7:20) Can a podcast help your business?
(11:13) Podcasts help build loyalty and trust
(15:24) Putting a face with your brand
(15:57) How Can I use a podcast to get more customers?
(17:57) So should your business start a podcast?
- Roger Wakefield
(20:18) If I start a podcast, how will people find my podcast?
(24:53) Close
(25:53) Rapid Fire Questions
Quotes:
Well with a podcast, I can be out working in the garage, I can be mowing the yard, walking the dog, all of the things. It just gives your audience a different way to consume that content. (9:49)
Whenever you are listening to a podcast, it is a very, honestly, a very intimate moment because you're in their ears. And so it's just like music. I mean you know when I was a kid, like headphones listening to the music, it seemed more intense and it seemed like you were kind of in this other world. And so it's kind of the same with, with spoken word like, that kind of brings you into a moment if you're a good storyteller as well, that you can obviously create a very strong connection with the person listening. (11:39)
I'd imagine that connection and loyalty and trust that's already built in. If they are consistently every single week, hearing you every single week, seeing you, they see your social posts or see your blogs, they see all your stuff. When you reach out, a lot of times they already feel that connection with you. (15:04)
Links
https://www.forbes.com/sites/allbusiness/2018/06/25/reasons-small-business-needs-podcast/#1e460e603977
https://www.smartinsights.com/digital-marketing-platforms/podcasting/why-how-to-get-started-with-business-podcasting/
https://smallbiztrends.com/2017/01/benefits-of-podcasting.html
Shownotes
(1:26) What are you obsessed with?
(5:02) Choosing the right platform for your brand
(8:41) Understanding your platforms of choice
(9:39) Planning ahead
(13:31) Picking the scheduling tool that’s best for you
(18:23) Social monitoring and social listening
(20:36) Rapid Fire
Links
Bryan Fittin
Loren Lewis
EP 49 with C.R. Braniff
EP 96 with Miruna Dragomir
Later
Hootsuite
Sendible
Quotes
“A lot of people kind of bristle at [choosing a social media platform to focus on] because they’re like ‘I’m going to be on everything.’ That’s honestly a great way to shoot yourself in the foot because trying to do it all, you typically burn out within a week or two.” (6:01)
“If you have two [social media platforms] that you’re mainly focusing on, when something changes in the algorithm you can adapt really easily, but it can be very difficult if you’re on all platforms.” (9:04)
“Instagram has really been pushing Reels lately, and so it would be really wise to make a couple of Reels so that you definitely can increase your engagement on Instagram.” (9:29)
“We really advise against [planning your content more than a month in advance] because things change so quickly that you could basically do all that work for nothing.” (9:48)
“A couple tips [for planning out content] is to not forget to pay attention to what’s going on in the news. Pay attention to what holidays are coming up. If those are relevant to your brand, make sure to address those within your social media plan.” (11:52)
“If you’re not scheduling your content, you need to. It really helps you be thoughtful about it, as well as to post at optimal times. Look into the insights on your platforms and see when is my audience actually active, and schedule your posts in those times.” (16:45)
https://www.goroguex.com/
Shownotes
(1:31) What are you obsessed with?
(5:55) Introducing Gaonou
(10:44) Who can benefit from utilizing Pinterest?
(12:28) Myths about Pinterest
(13:56) Video on Pinterest
(15:42) Building a successful Pinterest strategy
(17:34) How do you drive people to your long-form content?
(19:42) Paid advertising on Pinterest
(21:32) What’s next for Gaonou?
(24:42) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Gaonou Lo
Quotes
“I think Pinterest is the perfect search engine social media platform for content creators and businesses to repurpose their content, whether that’s on Instagram or Facebook. I feel like Pinterest isn’t the first social media platform you go to, but it’s like the second.” (11:12)
“A lot of marketers think that Pinterest is for young people – It’s not. It services a lot of demographics.” (12:52)
“You just don’t want to put out any photo and any video [on Pinterest]. You really have to make sure you’re telling a story, and you want to have a hook in it so that the person that is looking at the content will want to click for more.” (13:10)
“Video is the king of content right now. It is literally driving so much traffic to brands’ websites and their social media accounts.” (14:27)
“Paid advertisement is such a huge part of social media. Of course, you can grow organically, but at the end of the day, I feel like paid media will always be the helper to get you a step forward.” (16:34)
“The rule of thumb is to pin 5-12 pins a day to kind of keep your account active so that your users are coming back to see what you’re pinning and drawing inspiration from you.” (17:20)
“Paid media is not too hard on Pinterest. And like I said, you just really have to have a strategy with it and make sure that you’re constantly pinning, even if you have paid media running too.” (20:40)
https://www.goroguex.com/
Shownotes
(1:44) What are you obsessed with?
(5:40) What makes a LinkedIn profile pop?
(7:14) Your headshot matters
(10:47) What does your headline say about you?
(13:35) Crafting your professional summary
(14:31) Recommendations and endorsements
(16:02) With LinkedIn, commenting is content!
(19:07) What content works on LinkedIn?
(24:52) Rapid Fire
Links
Bryan Fittin
Loren Lewis
EP36 with AJ Wilcox
Michaela Alexis
Quotes
“One thing that you do need to have is a professional headshot. That is one of those that you kind of stick out like a sore thumb in a very bad way if your headshot does not look good on LinkedIn.” (7:47)
“It’s just like any other social media platform – it’s a search engine. So, if you are trying to target specific people to connect with or potential clients, make sure that you are addressing their problem in your headline. That’s just another place to take advantage of that.” (12:29)
“Your professional summary is a place to kind of brag on yourself. Like, if you’ve worked really hard to get something, you should be able to showcase that. Don’t be embarrassed about that. Don’t shy away from it. And again, it establishes some clout for you and your position.” (14:18)
“Especially on LinkedIn, if you are just commenting on stuff – holy moly. It will show ‘Bryan commented on this, Bryan liked this, shared this,’ whatever it is. It is crazy to me how you can get in front of people who are following you.” (16:53)
“I will literally be on LinkedIn and I will just watch a three-minute video, which I would never do on Facebook or Instagram. It is a weird thing to actually get engaged with that type of content, but most of the time, I’m going [to LinkedIn] to learn. I’m going there to connect with other professionals. So it’s not just me going to be entertained or escape or something like that.” (19:21)
Shownotes
(2:28) What are you obsessed with?
(6:09) Introducing Jacob
(8:08) Why you need to leave Zoom
(12:11) What we love about Riverside
(15:43) Why we momentarily switched to Zencastr
(20:35) User experience
Links
Bryan Fittin
Loren Lewis
Jacob Carpenter
Riverside.fm
Zencastr
Quotes
“With Riverside or Zencastr, you’re recording locally, so you would be recording on your computer, and I would be recording on mine. It would be doing it automatically through your internet browser, and then in the end, once we’re done, I can just go through and pull those down, and I have a local video that isn’t compressed. It’s higher quality, both audio and video.” (9:07)
“We’ve experienced it time and time again, where the internet drops out or we have some buffering or whatever else, and now all that digital noise that comes through – like what you would typically get in a Zoom call – You do not get that when it comes to Riverside and Zencastr.” (10:16)
“[With Riverside and Zencastr], the nice thing is, you’re not jumping to some level that’s really complicated. It’s within your browser. You’re not asking anyone to record anything on their end...And on your end, it’s not a whole lot different either. You’re mostly just having to hit record and then download the files at the end. And to have that amount of quality at such a user friendly experience, I just love that.” (12:58)
“When you’re recording [with Zoom], it is what you see. So if you are in speaker view to where when I start speaking, the camera turns on to me, that’s what you’re recording...One of the beautiful things about Zencastr and Riverside are recording separate tracks.” (13:29)
“[With Riverside], you do have the option for post-processing on the back end, which is actually really cool. So if you are a solo production house, and you are wanting to just have [your] interview leveled out...you can actually have that done on the back end.” (24:38)
https://www.goroguex.com/
Shownotes
(1:57) What are you obsessed with
(5:01) Introducing Nathan Otwell
(8:31) Breaking down social selling
(12:20) Facebook and Instagram allow you to compete with big brands
(14:59) Selling services through advertisement
(19:02) Ad creative that sells
(24:20) Live social selling
(30:51) How to get started with social selling
(34:45) What’s next for Nathan and Shopanova?
Links
Bryan Fittin
Loren Lewis
Nathan Otwell
Shopanova
Rogue Creators Episode 83 with Shopanova
Quotes
“Americans are digesting more media than ever before, and they’re digesting it on this little device that’s in everybody’s pocket. No matter where you’re at, you always have access to media now...We can get on our phone every 30 seconds and see a new product, see a new service, whatever the case may be.” (8:59)
“If you know that 10% of the people that fill out your form always become a customer, then it’s easy to do the math. Like, I need this number of clicks to get this many forms filled out to get this money to get this many clients.” (11:54)
“Facebook and Instagram are by and large the best way to compete in any industry or any space because the big boys are oftentimes doing traditional marketing...So, if anybody’s trying to compete with the big boys, big brands, stuff like that, Facebook and Instagram is honestly the best place for it.” (12:36)
“Facebook and Instagram really pioneered this way of making what I call a personal shopping experience, whether that’s for a physical product or a service...You can actually get your brand out there in a creative way, and it’s something that is very unique out there in the marketplace right now.” (16:28)
“I will say for the top of the funnel, video is always the best. I really don’t even use images until retarget levels simply because you can’t retarget somebody that sees a picture. You can retarget somebody that clicks on a picture, but with a video, you can reach out to somebody that watches your videos.” (20:22)
“[When you’re selling services], you really are looking more for the engagement and the conversations that are going to happen from a live video than you are from somebody actually clicking a button, putting the credit card in, and getting a product.” (28:43)
https://www.goroguex.com/
Shownotes
(1:17) What are you obsessed with?
(6:13) Apple Podcasts Subscriptions
(13:26) Spotify’s paid subscription platform
(17:43) Who are these subscriptions for?
(19:28) Wrap up
(20:43) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Quotes
“If you’re a brand new podcast, don’t be going straight to paid content. That’s just not smart to do unless you already have an audience that you’re moving to a podcast.” (8:31)
“I really do hope that [Apple] thinks about the design and user experience of that. Hopefully they’ll put a lot of time and effort into making sure that they elevate that application.” (10:37)
“It’s showing that Spotify is really going to be investing in podcasting, and they’re taking it very, very seriously. Podcasters, you need to perk up and realize that Spotify is probably worth paying attention to, to get your podcasts going, especially since they’re going to start investing in video podcasts as well.” (14:32)
“If you are in the marketing space, you’re B2B serving a lot of clients and stuff in that area, this is not even important to you. You would not be charging your clients or listeners to get your content unless you’re doing some very educational stuff.” (17:46)
Shownotes
(2:43) What are you obsessed with?
(8:19) Marketing to Gen Z
(15:31) Choosing brands that are eco-friendly and socially responsible
(17:41) Seeking out meaningful interactions
(24:54) Optimizing your website for mobile-functions
(27:48) How Gen Z uses social media
(38:58) Gen Z’s strong filter
Links
Bryan Fittin
Loren Lewis
Ava Ellis
Quotes
“If you’re a company, you need to be aware of how [Gen Z’s are] thinking and what their buying process looks like and how they’re interacting with each other online and through social media.” (9:13)
“A lot of studies have come out in the last couple of years for brands that you can no longer just assume that your customers are going to be buying products and not looking into the labels.” (15:45)
“There’s no point in spending your time trying to find [something] on somebody’s website that is not set up to be looking at on your iPhone.” (26:42)
“I think if you’re only ever posting feed content, you’ve lost them because they’re spending the majority of time on stories. I think of companies that don’t actually post that often on their grid, but they’re crazy active on stories, and I’m engaging with that.” (31:21)
“You have about eight seconds to impress me – eight seconds to tell me why I should be watching your content, and then I’m done.” (41:12)
Shownotes
(2:31) What are you obsessed with?
(7:21) Introducing Josh Fedie and SalesReach
(14:43) How does video close sales?
(21:48) Content creation generating leads
(29:30) Advice for integrating video
(36:20) What’s next for SalesReach?
(43:31) Wrap up
(45:41) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Josh Fedie
SalesReach
Quotes
“If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be.” (16:15)
“The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want.” (18:23)
“Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout.” (23:52)
“There’s so many ways to do this stuff more effectively. It’s not the tool, it’s you. You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at.” (35:28)
“I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore.” (35:54)
Shownotes
(1:58) What are you obsessed with?
(5:10) TikTok Business Creative Hub
(9:05) Instagram Story Drafts
(11:49) Boombox
(17:57) YouTube’s New Analytics
(23:30) LinkedIn Creator Mode
(30:43) Rapid Fire
Links
Bryan Fittin
Loren Lewis
TikTok Business Creative Hub
Gadgets360 on Instagram Story Drafts
TechCrunch on Boombox
New YouTube Analytics
Quotes
“Most of the platforms are just like ‘upload whatever, we’re just going to take your money’ – specifically Facebook, they’re very much like that. And so you have to kind of create your own ad around it. But with TikTok, it’s almost like they’re giving you the tools to really make something awesome with it.” (6:07)
“I think there’s going to be a lot of businesses that will be able to use this to actually plan out some content. I know for me, that would be really great to save some stories just to quickly save time.” (9:47)
“I think that’s where it comes in for us. I’m really interested to see if they make it an attractive player that you can actually play in Facebook.” (13:58)
“It’s hard to get people off of a platform onto something else. And so Instagram has done a great job of doing this with Spotify, and this could be a big feature with Facebook if they’re actually able to subscribe on Facebook to your podcast – holy moly – that would be really fantastic.” (16:59)
“In old YouTube, you could not look at, say I want to know in 2018 how many subscribers did I have at that point? You couldn’t know that data. And so now, they’ve allowed you to basically look back and go, okay, I can actually see my growth patterns and look at my subscriber counts.” (19:26)
“So instead of you having to go down and read about their bio, you can click on their profile picture and it’s them talking about who they are.” (28:34)
Shownotes
(1:30) What are you obsessed with?
(5:34) Introducing Melissa Berrios
(15:35) Content is your storefront
(18:51) Content in your sales funnel
(27:04) Advice for new business
(29:47) Wrap up
(33:38) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Melissa Berrios
Melissa's Website
Virtualmente Libre Facebook Page
Virtualmente Libre Podcast
Quotes
“If you don’t have content that is irresistible to your customers, content that is valuable to them, content that is going to position yourself as an expert in the industry, people are never going to buy.” (17:27)
“We just don’t create content for the sake of having something posted or having something out there. There needs to be intention with each piece of content that you put out there. And you need to know what the end result is before you really think about posting anything or creating anything. You need to understand what the end result is – what the trajectory is that you want the customer to take. And then from there, you create and you strategize.” (19:33)
“You’re positioning yourself as an expert – as a leader – and then you’re moving them [towards] considering to be your client or customers. So when you’re ready to do a conversion event, when you’re ready to launch a product, they’re going to be waiting in line to get whatever it is that you’re going to offer.” (22:22)
Shownotes
(0:50) Welcome to our 100th episode!
(2:45) Growing a niche audience with C.R. Braniff
(5:44) Being genuine on LinkedIn with A.J. Wilcox
(9:18) Recording solo shows with Nichole Hamilton
(13:05) How will podcasts evolve with Randy Wilburn
(18:50) What’s next for Rogue Creators?
(21:43) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Episode 49 with C.R. Braniff
Episode 36 with A.J. Wilcox
Episode 44 with Nichole Hamilton
Episode 86 with Randy Wilburn
Quotes
“[Once you’ve identified your ideal listener], you’re going to want to be using video content to try and reach them, find them, and engage with them, and that’s exactly what YouTube is for.” (4:09) - C.R. Braniff
“That’s part of having a podcast – getting to know your audience and changing things up to make sure you’re bringing that value.” (5:09) - Bryan Fittin
“I think the biggest misconception is that LinkedIn has to be a place where you’re buttoned up and wearing your tie, when the stuff that really goes viral – the stuff that is really getting appreciated right now – is people being vulnerable and sharing things that they’ve learned.” (7:08) - A.J. Wilcox
“I would also suggest – and this is something I did not do – plan things out and maybe record three, four, five, six episodes and just have them ready so that you’re not scrambling.” (11:25) - Nichole Hamilton
“I just think there’ll be opportunities for people to put their information out there and share it with the world, and people will consume it however they want to consume it.” (15:26) - Randy Wilburn
Shownotes
(1:40) What are you obsessed with?
(5:11) YouTube Shorts
(9:34) Instagram Guides
(15:19) Using TikTok in Your Marketing Strategy
(22:08) Clubhouse Competitors
Links
Bryan Fittin
Loren Lewis
The Verge on YouTube Shorts
Cure Media on Instagram Guides
Boosted on TikTok
Econsultancy on TikTok
The Verge on Facebook's Clubhouse Rip-off
TechCrunch on Twitter Spaces
Quotes
“I don’t think are going to be a competitor for TikTok. I think it’s going to be something for them and their own community. You go to YouTube for a specific experience.” (6:49)
“I think we’re going to see brands get really creative with [Instagram Guides], because they’re actually able to create micro-blogs within their Instagram profile, which I think is insanely cool.” (10:42)
“I have a feeling Reels may die down, but [Guides] will become a stapled feature that people regularly use. I think for brands especially, this is going to be critical for you to hop on, because it’s going to be a resource for your audience.” (12:36)
“[Duets are] allowing your audience, your biggest fans, to interact with you, and to actually experience your brand, rather than them reacting to it. And there’s just such a difference in that. Instead of them reacting to an ad that you put out, they actually get to be a part of it and that’s the main difference.” (20:52)
“There’s some really neat stuff that’s actually happening on Clubhouse. I don’t know that you’re going to be able to replicate that right now with Facebook or Twitter, but I know they’re going to try. So I hope that Clubhouse has more of a social connectability.” (27:05)
Shownotes
(2:11) What are you obsessed with?
(8:07) The Creating Startup Junkies Book
(9:31) The Inception of Startup Junkie
(13:26) The Startup Junkies Podcast Origin Story
(20:30) Tips for Growing Your Podcast
(24:28) Using Your Podcast to Build Relationships and Make Connections
(30:23) 1 Million Cups
(34:51) What’s Next for Startup Junkie?
(40:24) Wrap Up
(42:00) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Caleb Talley
Jeff Amerine
Startup Junkies Podcast
The Grand Biocentric Design
The Place We Find Ourselves Podcast
Creating Startup Junkies
Quotes
“One thing led to another because there was a need in the market for the mentoring, counseling, training, the kind of start up support stuff that we do. And now, we probably touch 1,200 entrepreneurs a year through one-on-one counseling. And in normal times we put on 250 events, and all that stuff, thanks to the hard work of Caleb and the whole crew, is now virtual.” (10:46)
“We decided, let’s give the Zoom platform a shot, as far as recording the podcast. I think that really opened it up for us where we weren’t just having local entrepreneur guests on. It gave us an opportunity to expand out and invite people that we otherwise would not have been able to invite on.” (16:26)
“You can be more conversational if you get a sense for the types of things that people are going to want to hear about. How’d you get started? How did you raise money? How do you deal with building the team? What kind of challenges do you face? That sort of stuff.” (24:53)
“[Matthew has] kind of streamlined the process for bringing [guests] on and getting them scheduled. Part of that is getting some seeds of fun facts. He’s got a questionnaire of some things to kind of pull from them that we can throw out during the podcast.” (25:32)
Shownotes
(1:43) What are you obsessed with?
(6:13) What your Instagram sales funnel should look like
(8:55) Your customers need to know you!
(16:01) Your customers need to like you!
(19:36) Your customers need to trust you!
(27:05) Rapid Fire
Links
Bryan Fittin
Loren Lewis
What Does an Instagram Sales Funnel Look Like?
Quotes
“When you think about Instagram, you may not think about it in traditional terms of a sales funnel and how you can do that, but you totally can. It can just be an additional platform that’s serving your brand to be able to increase your sales.” (6:53)
“When you’re looking at that attract phase, what is going to work to attract your audience is to know your audience. We talk about that a lot. You can’t even start your sales funnel if you don’t know the audience of what you’re going after.” (10:00)
“If you can not only attract the interest, but also make it shareable, then you really have something because not only are you attracting the audience for the first time, then they’re sharing it to their audience. So it’s a double win. And so, really thinking about what is relatable and what’s shareable to my audience.” (13:24)
“You have to say, how am I going to get their attention? How am I going to give value to their life? What does that look like? And how can I communicate that through social?” (15:05)
“You don’t have to bash your competition, but you need to have that differentiation between you and your competition of why you do what you do. And I think for a lot of times, you don’t always want to talk about yourself, but there is a way of educating people on your product, making them aware but also showing that you’re an authority in that space too.” (17:07)
“People aren’t, a lot of times, doing business because of what you’re offering. It’s because of how you’re doing it.” (19:23)
Use code rogue30 to get 30% off Planable for the first 3 months!
Shownotes
(2:09) What are you obsessed with?
(7:56) Introducing Miruna and Planable
(11:08) The benefits of organizing your content
(17:05) Advice for your grid
(21:55) Auditing your process and workflow
(25:37) Social Teams 100
(31:56) Wrap up
Links
Bryan Fittin
Loren Lewis
Rogue Creators Facebook Page
Miruna Dragomir
Planable
Rocket Fuel
Social Teams 100
Quotes
“So [Planable] kind of gives you this one place to collaborate on everything and to visualize everything and then to have the peace of mind that once you’ve gotten the approval and the green light, it’s actually good to go.” (9:00)
“I think, kind of what makes it really, really hard is the multitude of environments in which we keep everything. And the way Plannable can work is that you can pour everything in there from ideas to actual, final posts.” (11:45)
“I think you should have some sort of routine in your strategy. You should know what you aim for to post every week, and how often and what you’re going to talk about...but you should leave a bit of wiggle room for the crazy thoughts, for the experiments.” (18:33)
“If you end up seeing that the copy/pasting from an excel to a spreadsheet or to a publishing tool takes 10 minutes of each person each week, then you realize - how much does that tool cost, for example, and how much time would that save me? And you actually see the ROI. Yeah, the first step I would take is a proper audit of my process and my workflow.” (24:14)
“I think a lot of people have looked at social media like, ‘Oh just hire your niece or nephew. They’re young, just hire them into your company. They’ll run your social media accounts.’ It’s a high-level job that takes a lot of strategy and intentionality….There’s a lot that goes into it.” (29:06)
Shownotes
(1:51) What are you obsessed with?
(6:03) How should marketing teams address current events?
(11:42) Instagram Live Rooms
(15:02) Pinterest Premiere
(19:10) Utilizing online groups
(26:19) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Rogue Creators Facebook Page
Leading Your Facebook Group with Nik Goodner
How To Build a Killer Facebook Group with Lyndi Fultz
Quotes
“It’s the power of my position and how I do that as a human being, not necessarily my gender. Now, there’s the reality that I live in a world that is male dominated, and that there’s going to be challenges to overcome as a female, but I don’t need a freaking course on that. It’s reality in my life all the time.” (7:16)
“When I look at Women’s History Month, it’s a challenge for me from a marketing standpoint that this is the one time of year that we recognize women. And that’s a huge missed step if that’s the only time that your company recognizes women, because it shouldn’t be recognizing my gender. It should be recognizing me at my position.” (9:18)
“I understand [Instagram is] trying to kind of create this environment, right? Where it's mainly focused on the user, but they keep trying to push the other products away from that experience.” (14:38)
“I think [Pinterest] is definitely not for every brand. There’s no reason for you to utilize it for these particular brands, but if you are in like the eCommerce space, it’s essential. If you’ve got a particular product, they’ve really worked on [making it possible] for you to buy directly [from] Pinterest, which is really cool.” (15:55)
“So with our online Facebook group, it’s actually been a lot of fun to really engage with people that I really haven’t seen in a long time...and just all the things that people are working on too, which is really cool. That’s the point of it, but it’s not just necessarily about Facebook groups, even though Facebook is taking steps to make Facebook groups and the content more public.” (19:51)
Shownotes
(1:30) What are you obsessed with?
(4:56) The growth of podcast advertising
(8:13) When should I get advertisements?
(10:49) What should an advertisement look like?
(15:32) What does success look like?
(19:49) Rapid fire
Links
Bryan Fittin
Loren Lewis
Quotes
“Another great way [to start getting advertisements] is to also allow some businesses, maybe some local favorites that you have and maybe gift them [a free advertisement space]...so that you actually also have a little bit of traction of how well your advertising spot would work. That way, when you’re actually looking for actual paying advertisers, you actually have some data to back it up.” (9:45)
“A lot of your dedicated, hardcore fans, if they listened to the very end of your episode and you do an ad spot at the end, those are the higher converting ad spots because those are the people who have listened to the entire episode. They’re the ones that are more likely to take action because now the episode’s over.” (12:42)
“A media kit just has information about your show, how it would be beneficial to any sponsor, and a little bit of the stats about what they can expect from your audience. And so, you can put that together, and it might have your prices as well, or contact information on how to do that...It gives you credibility, it makes you look professional, and it’s just a fantastic resource for you as a podcaster to also think about who really is your audience, and who would be a really good match.” (17:27)
Shownotes
(2:11) What are you obsessed with?
(7:53) Introducing Stacie Bloomfield and Gingiber
(19:23) Paid content vs Free Content
(27:45) How prioritizing mental health can benefit your business
(34:40) What’s next for Gingiber?
(40:30) Advice from Stacie
(43:20) Wrap up
(44:35) Rapid fire
Links
Bryan Fittin
Loren Lewis
Gingiber
Quotes
“I have been trying so hard to like make a book deal happen for years. I’ve been trying to just force a lot of things, and as soon as I kind of exhaled a little bit and relaxed and just started kind of focusing on something else, all this really beautiful stuff started happening in my life.” (12:46)
“You have to get really good as a creative of knowing, like, why you’re doing what you’re doing and let that be your guide for the decisions you’re making.” (18:17)
“You want to give someone with your free content a quick win so that they walk away and really feel like, wow, something in my career shifted, or I have a new perspective that I didn’t have before, and they make the connection between you being the person that helped them get there.” (23:26)
Shownotes
(1:48) Introducing Brad
(2:54) What are you obsessed with?
(8:47) What is the purpose of a landing page?
(12:54) Split testing and utilizing video
(18:25) What needs to go on a landing page?
(22:33) Landing pages vs websites
(26:08) Tools and advice for building a landing page
(33:06) Wrap up
(34:55) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Brad Alexander
Clarity Always Wins
Quotes
“So a landing page, the purpose of it is to be very crisp, clean, simple, and it’s goal is to convert somebody to something very, very, very specific.” (9:50)
“[A landing page] is an external sales tool that you pump a lot of money in to get in front of a lot of people that are very targeted, that are a targeted audience.” (10:41)
“If you’re trying to use a landing page to compensate for nobody ever taking action on your website...then it’s probably a website problem, not a landing page problem.” (23:04)
Shownotes
(1:47) What are you obsessed with?
(8:41) How does engagement affect revenue?
(13:20) Reaching early-stage customers
(17:12) Utilizing analytics
(22:26) Wrap up
(24:42) Rapid fire
Links
Bryan Fittin
Loren Lewis
Quotes
“When it drives the bottom line, I mean, that is one of those things of, you have an insight into what your audience is looking for. And so, double down on that. Reproduce that again and again and again. Whether it was the guest, or you know, the image or graphic, or however it was created.” (9:06)
“If you’re using your analytics to say, ‘Well, I got 57 likes on this comment,’ you’re not using your analytics well.” (18:13)
Shownotes
(2:25) What are you obsessed with?
(6:46) Introducing Wendy Covey
(10:30) Making good, shareable content
(13:17) Underrated areas of content marketing
(17:14) Written content is still important
(18:29) Planning and repurposing content
(21:36) 2021 social trends
(24:01) What’s next for TREW Marketing
(25:53) Wrap up
Links
Bryan Fittin
Loren Lewis
Wendy Covey
TREW Marketing
TREW Marketing Podcast
TREW Marketing Resources
Quotes
“Both of us had spent our whole careers marketing to engineers and technical audiences. We knew the trade shows, the publications. We knew how to write for this audience. And so, we decided to narrow our focus and only work with technical audiences. And once we proclaimed that, our business took off. We have this saying, ‘you need to say no in order to grow,’ and it worked really well for us.” (8:02)
“There’s this misconception that the video they create has to be top quality, and they just don’t recognize that authenticity is important. Giving a face to your brand is important, and there’s all different ways you can package video within your content.” (13:58)
Shownotes
(3:15) What are you obsessed with?
(9:31) Why your CEO should participate in your content
(12:43) How to involve your CEO in your marketing strategy
(17:41) How human connection leads to buy-in
(22:14) Listening to your audience
(29:22) Raid fire
Links
Bryan Fittin
Loren Lewis
Rogue Creators Facebook Group
Quotes
“One of the core reasons to have your CEO involved is to cast vision behind the brand’s purpose. And I think it’s really interesting because I think a lot of people don’t understand, this is the reason that this company exists, or this is the reason that it’s still going.” (16:12)
Shownotes
(2:17) What are you obsessed with?
(6:38) Finding the right guest for your podcast
(8:43) Defining your four pillars
(9:36) Asking someone to be on your podcast
(17:02) Promoting your guests
(21:21) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Youtube
Poddit
MatchMaker
Podcast Guests
Quotes
“We want to make sure that who we have on our show is not going to waste your time. We want to make sure that, you know, you’re giving that to us right now, like you’re listening to our podcast. We want to honor your time and make sure that’s valuable for you.” (7:56)
“For some people, you know, it’s going to be from the intimidation perspective that they’ve never been on a podcast. Like you’re going to have to convince them. Other people, it’s a time issue. Why should I give up my time to be on your show? And so including that reason in there. This is how our show will bring value for you and your audience that you’re working with.” (11:04)
Shownotes
(2:10) What are you obsessed with?
(8:44) Social shopping
(12:34) User-generated content
(17:22) Increase in voice and visual search
(20:34) Podcast advertising
(23:31) Clubhouse
(29:11) Social media policies and posting in crisis
Links
Bryan Fittin
Loren Lewis
Quotes
“If you are a brand who specifically sells products, you need to be very, very aware of [visual search engines] and make sure that your images are tagged correctly...This is where the world is moving.” (18:37)
“A lot of people are now beginning to see what people have been saying for a couple of years. Podcasts are a big deal. They’re not going anywhere. There’s more coming out. And that you can actually monetize your podcast.” (20:44)
Shownotes
(1:37) What are you obsessed with?
(10:05) Introducing Randy and I am Northwest Arkansas
(18:57) Staying true to your podcast’s direction
(29:02) How to promote your podcast?
(39:06) How podcasting will evolve in the future
(43:15) Wrap up
(45:34) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Randy Wilburn
Encourage Build Grow
I am Northwest Arkansas
I am Northwest Arkansas Instagram
Four Sigmatic
No Compromise Podcast
Quotes
“I think it’s something that anybody, any creator needs to think about, right? I mean, when you create anything, I don’t care if it’s a podcast or artwork or whatever, you have to have a why behind it. And if the why iis not big enough, it’s going to be hard to do what you do.” (19:01)
“It was a phrase I learned a long time ago. ‘It’s a pitiful frog that doesn’t praise its own pond.’ If you don’t like where you are, you need to get up and move. And if you do like where you are, then you need to dig your heels in and put some time in.” (31:29)
“Even if you create a podcast and you get 500 downloads a week, or 500 download a month, that’s like you being in an audience with 500 people that are listening to what you have to say.” (42:22)
Shownotes
(0:22) Intro
(1:44) What are you obsessed with?
(7:35) Leisurlist’s backstory
(14:40) Leisurlist’s unique design
(20:01) Using social media to give an insider view
(23:45) Generating relevant content
(27:59) Eat, See, Do with Leisurlist
(31:57) What’s next for Leisurlist?
(37:06) Wrapping up
(38:43) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Jerra Nalley Toms
Leisurlist
Leisurlist Instagram
Leisurlist College
Quotes
“We just constantly want to iterate and be that go-to resource. And if you need something that we don’t have, please let us know, and you know, we want to solve that. So we’re constantly asking for feedback. It always helps us.” (13:56)
“We try to customize our content as much as possible for our users. So if they go in, they create an account, they tell us what they’re interested in. We’re going to give them back, you know, events that match their interests.” (16:55)
Shownotes
(00:24) Intro
(1:55) What are you obsessed with?
(6:12) Spotify stories
(9:48) LinkedIn stories
(14:28) Extended TikTok videos
(17:27) Wistia podcast hosting
(20:21) User-generated content
Links
Bryan Fittin
Loren Lewis
Quotes
“If you are a podcaster, in particular, you need to be watching what Spotify is doing, because they are a real powerhouse in the industry. They’re really pushing what Spotify can do, and I’m excited.” (7:55)
“They are, like crazy, getting people to try to interact with these stories. You can get so much exposure right now for your business on LinkedIn, just by using one of their new features.” (14:01)
Shownotes
(0:30) Intro
(5:54) Shopanova’s backstory
(12:10) What sets Shopanova apart
(16:49) Company culture
(21:56) What you communicate with your ads
(26:11) Advice for people starting their own business
(31:37) Wrap up
Links
Bryan Fittin
Loren Lewis
Daniel Stafford
Robby Switzer
Shopanova
Shopanova Instagram
Shopanova YouTube
Quotes
“I feel like if we could do it, knowing what we knew and building this out, like it should inspire anyone to be able to take those same steps and build a successful business.” (11:13)
“It’s not going to be about us showing up and trying to just take a flat retainer, take their money, even though they might be willing to pay for those services. Maybe they need those services, but we really want to have this idea that we’re working together to create an awesome result together.” (14:59)
GRX Podcast Ep.42: Daniel Quin
[00:01:54] David’s Background
[00:06:58] What are you obsessed with this week?
Loren: Si-Fi
Daniel: Picard Show
Bryan: Kegerator
[00:13:27] What keeps you going?
[00:15:19] When do you decide to try Patreon?
[00:17:02] How does Patreon work?
[00:20:32] Do’s and Don’ts of Patreon
[00:26:23] What is Voice Press?
[00:29:22] Recording Live Shows
[00:31:07] Interacting with fans
[00:34:22] Advice for finding your niche in the podcast world
[00:43:10] Why would you start a Patreon?
[00:51:46] Rapid Fire Questions
Quotes from the Podcast:
“...this [podcasting] was just a cheap excuse to get into people's shops and talk to people and learn. And I knew that would keep me going no matter what. That I would always want to do that.” [00:14:39]
“Even if there’s only fifty people or a hundred people listening to the show or whatever the number might be like, that's still that many people that picked you to listen to out of every possible option. Now you matter to them.” [00:32:04]
“Engage with your audience, because it’s everything.” [00:33:54]
Links:
Daniel Quin-
https://podcasts.apple.com/us/podcast/look-what-i-did/id1410790896
https://www.instagram.com/lwidproject/
https://www.instagram.com/quin_essential/
Bryan Fittin- https://www.instagram.com/heybryanhey/
Loren Lewis- https://www.instagram.com/thislovelylewislife/
Show Notes
[00:03:15] What are you obsessed with?
Lyndi: Homemaker Chic
Loren: Locke & Key
Bryan: Texas Metal
[00:09:30] About Lyndi
[00:15:15] How do you come up with content?
[00:20:45] How do you stay consistent?
[00:28:40] Transitioning from a single Live, to a regular show
[00:33:35] How do I make my group successful from the start?
[00:43:10] How do you authentically keep people connected?
[00:49:45] Rapid Fire Questions
Links
- Bryan Fittin
- Loren Lewis
- Soapbox Influence
- Lyndi Fultz // NWA Foodie
- Megaphone Community
Quotes
“Don’t chase the money. It’s all about connecting back to why you started. Tell your story.” [00:13:30]
“I changed a little bit… I am not the person to carry that torch anymore. I love it, but I have a different voice now. When I did, I lost my numbers. That is what I did not want to happen. But what are you going to do? Now, I am slowly building up and I am ok with that.” [00:25:40]
Shownotes
(1:37) What are you obsessed with?
(5:52) Introducing Jesse and Branches Mission Lab
(9:10) Partnering nonprofits with influencers
(14:32) Cost of an influencer marketing campaign
(19:00) Alternative fundraising methods to in-person events
(21:37) Tracking success in influencer marketing
(27:59) Maintaining authenticity and integrity in influencer marketing
(30:58) Wrap up
(32:29) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Branches Mission Lab
Toolkit
Branches Instagram
Quotes
“We always recommend that if you have relationships, which everyone does, with someone that has an audience that’s aligned with what you do, then that’s a great place to start. Even if it’s a relationship of a relationship, you know, finding those connection points. That’s always the best place to start.” (13:03)
Shownotes
(1:21) What are you obsessed with this week?
(7:22) Introducing Soapbox Influence
(11:57) What companies need to know about influencer marketing
(18:40) Being an influencer is a real job!
(23:36) Qualities of a good influencer
(26:39) Micro-Influencers
(29:12) Advice for brands looking to get into influencer marketing
(32:42) What’s next for Soapbox Influence?
(35:27) Wrapping up
(37:30) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Charlotte Banister
Nate Patterson
Soapbox Influence Instagram
Soapbox Influence Website
Quotes
“The hand selection, the hand vetting of influencers and the way you, you know, create an application process for an influencer to partner with a brand is extremely important that they feel comfortable. You know, that the brand persona fits their audience persona, that the demographics align, and that you know they actually believe and stand behind these products. And then it does work, and it works very effectively that way.” (16:58)
“When it comes to promoting products, I think it’s people just being passionate about what they have and what they do, and what is making them better. And that’s what we’re doing with our jobs too, you know. I feel like they’re just getting to do it solo.” (19:31)
Shownotes
(0:20) Intro
(2:07) Introducing James King
(7:50) James’ mentality behind educating customers in an intimidating industry
(20:58) How King James Wine School stands out from the crowd
(26:21) James’ Social media strategy
(33:40) Wrap Up
(36:50) Using a saber to open champagne
Links
Bryan Fittin
Loren Lewis
James King
King James Wine School
KJWS Instagram
KJWS Facebook
Quotes
“I love it because I’m passionate about it, and seeing other people coming in regularly and just beginning to sort of go ‘I had that wine. It was beautiful, can you suggest another? Can we look at something else? Give me another region.’” (21:10)
“A lot of people go into the liquor stores, which I define as different to what I am, which is a fine wine store. They go in and buy the same product every time, nobody gives them assistance. The majority of my clientele, I probably spend 10 minutes with each client. I have that ability to do. So therefore, it’s that they want to learn more.” (22:25)
Shownotes
(00:20) Intro
(2:07) Introduction to Hani Mourra and Repurpose.io
(9:49) The basics of repurposing content
(16:21) What types of content are the most shareable?
(22:32) Hani’s advice to small business owners looking to dive into podcasts/videos
(26:58) What’s coming up next for Repurpose
(28:10) Wrap up
(31:00) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Hani Mourra
Repurpose
Quotes
“Don’t feel like you have to create content every single day. You’re creating maybe once a week, or maybe you’re doing it in batch for the whole month, but don’t get into the cycle of feeling like I’m always behind.” (14:54)
“If you can then just create once and then it automatically promotes for you, I mean you’re obviously able to then focus on the next thing.” (15:28)
“Don’t be discouraged when you go live. Even if nobody’s there. Hey, you just created a video. Done. You just record it, done. And then you can repurpose that into 20, 25 pieces of content relatively easily.” (26:27)
Today we are revisiting an old, but an incredible episode with Jeremy Teff of Hickory Design Co. Within this episode, we discuss the foundations of good branding and what makes diehard fans of your brand. If you have not given this episode a listen, do it now. www.goroguex.com
Shownotes
(02:30) What are you obsessed with this week?
(06:04) Why you should be using short-form video in marketing
(12:02) Types of short-form video
(21:16) What makes a great short-form video?
(25:42) How does this relate to Instagram Reels and TikTok?
(32:45) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Quotes
“Short-form video content really helps with that. To be able to spread yourself across multiple platforms, but with the purpose of driving them to your quality long-form content.” (11:52)
(5:04) Facebook Shops
(7:54) Listnr.Tech
(11:22) Spotify Quotes
(13:40) Anchor
(16:35) Lume Cube Video Light
Links
Bryan Fittin
Loren Lewis
Episode with Jon Allen
Episode with Patt Flynn
Listnr.tech
Anchor
Lume Cube Video Light
Quotes
“My disclaimer, as always with Anchor, is that you don’t have the rights to your content.” (14:34)
“So this [Lume Cube Video Light] is actually really cool, because if you are videoing or doing zoom calls, zoom recordings, skype calls, different things, you need to be able to light yourself better.” (17:26)
Shownotes
(00:19) Intro
(1:33) How Roger became Youtube’s most famous plumber
(7:44) How Roger picked the content for his videos
(9:57) Roger’s advice to someone growing their Youtube channel
(16:05) Roger talks about a never ending well of content topics
(19:45) LinkedIn Live
(24:27) Measuring success on Youtube
(31:17) Wrap up
Links
Bryan Fittin
Loren Lewis
Roger Wakefield
Youtube
Quotes
“Number one, figure out in five to eight words, what is your Youtube channel about. Because if you can’t tell me in five to eight words, Youtube is never going to figure you out.” (12:18)
“The biggest thing I think I learned networking, everybody that I meet is not my customer. But I meet people that can introduce me to my customers. Same thing on LinkedIn. LinkedIn is so wonderful for me because I can build my community, or my tribe, nationwide.” (20:51)
Shownotes
(1:59) What is considered “shareable content”
(5:20) Being strategic with shareable content
(7:49) Making content controversial
(13:56) How to create shareable content that is well-designed
Links
Bryan Fittin
Loren Lewis
https://wholesomecommerce.com/shareable-content/
Quotes
“Creating content to create content is a waste of your time. Really trying to engage your audience really should be your goal, and that’s what shareable content generally is.” (4:21)
“One of the things that you can do when you’re thinking about making shareable content is to really be observant of what’s going on. So what is actually trending, and you have to be careful with this. You don’t want to go overboard. And also know when a trend is dead.” (6:46)
Shownotes
(00:22) Intro
(1:18) What are you obsessed with this week?
(5:56) The American Estates origin story
(10:50) Roles in the company
(12:41) How Jesse and Niki met
(15:20) What did Jesse do to grow his Instagram following initially?
(19:41) American Estates’ use of Tik Tok
(24:27) Where the name came from
(29:18) Legacy Fund
(32:38) Advice for new business owners
(37:40) What’s next for American Estates?
(40:40) Rapid Fire
Links
Bryan Fittin
Loren Lewis
American Estates Website
American Estates Instagram
American Estates Youtube
American Estates TikTok
Quotes
“We started trying to, you know, forget the number of people. It’s about the quality of engagement and quality of the following. So if it’s like, you know, if it’s a bunch of people that are never going to buy your product because you don’t have anything to sell to them, then you know, okay. Cool. You got some, you got some numbers. So we started intentionally focusing, at least in that phase, on growing a following that was, you know, mostly local and regional centric.” (17:09)
“Those values were important to me and I wanted to be able to build things for people that, you know, when they move on from this earth, their kids are going to fight over who gets to take it, instead of who has to take it to Goodwill, or the dumpster.” (27:25)
Shownotes
(00:31) Intro
(1:41) Instagram Reels
(4:36) Canva Live
(10:05) Threads
(13:33) Twitter - Voice Tweets and Fleets
(19:03) Using video in marketing
(23:17) Wrap up
(23:53) Rapid Fire
Links
Bryan Fittin
Loren Lewis
Quotes
“Instagram is putting a lot of traffic behind [Instagram Reels] and a lot of focus on this, right? So you have a chance right now, if you jump in early, to be able to be in front of a new audience or an audience that maybe wouldn’t have seen your content otherwise.” (3:27)
www.GoRogueX.com We are rebroadcasting one of our favorite episodes from 2019! Give it a listen! Digital marketer turned YouTuber, C.R. and his wife Angela tell amazing stories through video. We dive into what makes a great story and how to stick to your core values to be successful.
Shownotes
[00:01:06] Nik from CRTV Church
[00:02:17] What are you obsessed with this week?
[00:09:35] Nik talks about the beginnings of CRTV Church
[00:19:54] Taking a stand against racial injustice
[00:24:25] Encouraging creatives during COVID
[00:33:52] Cultivating a large online community
[00:43:02] What’s next for CRTV Church?
[00:46:37] Encouragement to other creatives
[00:49:45] Rapid Fire
Links
Bryan Fittin
Loren Lewis
Nik Goodner
CRTV Church Website
CRTV Church Instagram
CRTV Church Facebook
Quotes
“Creative church is this platform that’s design to bring creatives together and empower them to be who they are meant to be.” (9:50)
“We create content, podcasts, events, and opportunities for creatives to connect and develop that side of them, so that they can be more secure in who they are and who God has called them to be and who they’re meant to be.” (10:08)
“At some point, you have to realize that conversations are so big that you either have to weigh in, or your silence is going to look like a betrayal.” (21:17)
“You know, sometimes the best words you can hear are ‘you got this,’ honestly, and that’s just the truth. Whenever things are happening with COVID, we made some cheesy posts. You know, like stuff that you probably already know, but man, you needed that reminder today.” (24:25)
“As a group admin, as a community leader, wherever you fall on the social media management scale, you are going to want to be listening to the problems that your audience is facing and coming up with solutions for them. That’s the most important thing you can ever do, because it becomes really easy to encourage people when you know what they’re going through.” (26:09)
“The longer you listen to people, the more perceptive you become as a creative.” (29:53)
“They post something that they may be excited about, or they may have questions about, and other people weigh in, and this is how conversation starts, and this is how community happens naturally.” (35:28)
Show Notes
[00:01:00] What videos can really be helpful for a business?
[00:08:00] What video should a company start out with?
[00:21:50] Advice for New Business Owners
[00:39:00] Connect with Zak
Links
Zak Heald
Loren Lewis
Bryan Fittin
Intercut Productions
Show Notes
[00:02:05] What are you obsessed with this week?
Zak: Twitter
Loren: Spiderman Into the Spiderverse Soundtrack
Bryan: What Remains of Edith Finch
[00:10:15] About Zak Heald & Intercut Productions
[00:33:00] Rapid Fire Questions
Links
Zak Heald
Loren Lewis
Bryan Fittin
Friend of the Show, Ava Ellis
Intercut Productions
[00:01:30] What are you obsessed with this week?
[00:06:00] Marco Polo
[00:08:35] VSEO
[00:12:15] Facebook Shops
[00:14:10] Interactive Content
[00:17:35] Apple Store
[00:20:30] Facebook Business Tips
[00:22:40] Rapid Fire
[00:03:30] What are you obsessed with?
Jason: The Institute by Steven King
Loren: Myst
Bryan: LEGO
[00:11:30] About Jason Suel
[00:15:05] How do you make someone feel comfortable in an interview?
[00:17:00] How do you be a good host?
[00:21:20] How do you develop interview questions?
[00:22:45] How do you handle a dud of a guest?
[00:30:50] Advice for Those New to Interviewing
[00:33:00] What’s Next for Jason
[00:38:00] Rapid Fire Questions
Links:
Red Barn Studio
[00:01:40] What are you obsessed with?
Gerald: Sleep!
Loren: Dots Pretzels
Bryan: Fixer to Fabulous
[00:06:00] About Gerald
[00:08:15] What things do you bring to your audience?
[00:11:45] How do you build brand authority?
[00:14:25] How do you grow your audience?
[00:20:35] How do I stand out if I’m not well known?
[00:26:10] What’s Next for Gerald
[00:32:05] Rapid Fire Questions
Links
- Loren Lewis
- Bryan Fittin
- Gerald Fadayomi
- Fad Twins IG
- Gerald's Website
- When Life Gives You Lemons
- This Is Marketing: You Can't Be Seen Until You Learn to See
- SNKRS
Quotes
“I started speaking to 7 students at the YMCA… I would prepare like there were 10,000 people in the room. Not because I had the goal of getting to 10,000 people, but because I wanted to add value to those 7 people’s lives.” [00:15:00]
“Whatever is in front of me, I am going to build those people to the best of my ability. I am going to add value to their lives to the best of my ability. And then they will bring more people.” [00:18:45]
“The goal isn't to stand out, it's to be helpful. And when you’re helpful, you stand out.” [00:23:20]
Show Notes
[00:01:30] What are you obsessed with?
Bryan: Aputure Multicolor LED Light
Loren: Not Your Mother's Products
[00:04:10] GIPHY by Facebook
[00:06:50] Spotify Trial: Video Podcasting
[00:11:25] Paid Livestreaming by Facebook
[00:14:15] Podyssey
[00:17:05] Joe Rogan Spotify Deal
[00:20:05] Solve Podcast
[00:25:35] Rapid Fire Questions
Links
- Bryan Fittin
- Loren Lewis
- Aputure Multicolor LED Light
- Not Your Mother's Products
- Joe Rogan
- Don't F**k With Cats
- TC Screen Printing
- GIPHY by Facebook
- Spotify Trial: Video Podcasting
- Paid Livestreaming by Facebook
- Podyssey
- Joe Rogan Spotify Deal
- Solve Podcast
- Loren's T-Shirt
- Joker
Show Notes
[00:01:40] What are you obsessed with?
Loren: Storybrand Productivity Template
Bryan: Lost 40
[00:04:20] How do I integrate video into my marketing strategy?
[00:08:05] Using Live Video
[00:11:45] Video Messaging
[00:13:35] Using Stories
[00:18:25] Rapid Fire Questions
Quotes
“Leave your expectation that ‘we have to be this buttoned up company’... your clients, your people who follow you on social media don’t want to see that. They’re tired of overproduction, because it feels like a lie.” [00:06:30]
Show Notes
[00:03:15] What are you obsessed with?
Lyndi: Homemaker Chic
Loren: Locke & Key
Bryan: Texas Metal
[00:09:30] About Lyndi
[00:15:15] How do you come up with content?
[00:20:45] How do you stay consistent?
[00:28:40] Transitioning from a single Live, to a regular show
[00:33:35] How do I make my group successful from the start?
[00:43:10] How do you authentically keep people connected?
[00:49:45] Rapid Fire Questions
Links
- Bryan Fittin
- Loren Lewis
- Soapbox Influence
- Lyndi Fultz // NWA Foodie
- Megaphone Community
Quotes
“Don’t chase the money. It’s all about connecting back to why you started. Tell your story.” [00:13:30]
“I changed a little bit… I am not the person to carry that torch anymore. I love it, but I have a different voice now. When I did, I lost my numbers. That is what I did not want to happen. But what are you going to do? Now, I am slowly building up and I am ok with that.” [00:25:40]
Show Notes
(3:00) What are you obsessed with this Week?
Loren- Arkansas T-Shirt Club by TC Screen Printing
Bryan- CRTV Facebook Group, Nik Goodner
(5:56) Podcasts are on the rise
- Patt Flynn discussing with Buzzsprout how listening as shifted
(7:20) Can a podcast help your business?
(11:13) Podcasts help build loyalty and trust
(15:24) Putting a face with your brand
(15:57) How Can I use a podcast to get more customers?
(17:57) So should your business start a podcast?
- Roger Wakefield
(20:18) If I start a podcast, how will people find my podcast?
(24:53) Close
(25:53) Rapid Fire Questions
Quotes:
Well with a podcast, I can be out working in the garage, I can be mowing the yard, walking the dog, all of the things. It just gives your audience a different way to consume that content. (9:49)
Whenever you are listening to a podcast, it is a very, honestly, a very intimate moment because you're in their ears. And so it's just like music. I mean you know when I was a kid, like headphones listening to the music, it seemed more intense and it seemed like you were kind of in this other world. And so it's kind of the same with, with spoken word like, that kind of brings you into a moment if you're a good storyteller as well, that you can obviously create a very strong connection with the person listening. (11:39)
I'd imagine that connection and loyalty and trust that's already built in. If they are consistently every single week, hearing you every single week, seeing you, they see your social posts or see your blogs, they see all your stuff. When you reach out, a lot of times they already feel that connection with you. (15:04)
Links
https://www.forbes.com/sites/allbusiness/2018/06/25/reasons-small-business-needs-podcast/#1e460e603977
https://www.smartinsights.com/digital-marketing-platforms/podcasting/why-how-to-get-started-with-business-podcasting/
https://smallbiztrends.com/2017/01/benefits-of-podcasting.html
Show Notes:
[00:01:55] What are you obsessed with?
Bryan: The Last Dance
Loren: Cheese
[00:06:10] Facebook Messenger Rooms
[00:12:00] InShot
[00:16:00] Instagram Live for Desktop
[00:17:50] Filmm
[00:20:40] A Design Kit
[00:23:00] Instagram DM for Desktop
[00:25:30] Pocket
[00:26:55] Serene
[00:00:00] Rapid Fire Questions
Other Links:
- Bryan Fittin
- Loren Lewis
- Onyx Coffee Lab
Show Notes:
[00:04:40] What are you obsessed with?
Bryan: Banjo Kazooie
Loren: Westworld Season 3
Amy: Gradient Puzzles & Little Fires Everywhere
[00:09:00] How can you serve your community digitally?
[00:15:20] What are you doing to acknowledge the sensitivity of this situation?
[00:19:20] What resources are you giving
[00:24:30] Advice for small business marketers right now
[00:29:15] Rapid Fire Questions
Show Quotes:
“It is so important to continue to give value, without asking for something in return during this time.” [00:11:45]
“It may not bring you a sale or a patient right then, but they will remember that you weren’t trying to upsell them at a time that may have been financially impossible.” [00:16:30]
Links:
- Bryan Fittin
- Loren Lewis
- Amy Morgan
Show Notes:
[00:01:30] What are you obsessed with?
Bryan: Home Renovation during Quarantine
Loren: Lensa Photo Editing
[00:06:20] How can you use Zoom to create content?
[00:08:45] Top Zoom Tips
Show Quotes:
“You never know what information is going to come out in Zoom calls that will benefit your audience.” [00:07:45]
“Looking your best is a great way to make sure your content is going to be at it’s best, as well.” [00:20:24]
Links:
- Bryan Fittin
- Loren Lewis
- Lensa
- Ecamm Live
Canva
[00:02:25] What are you obsessed with?
[00:08:40] What is Teslar?
[00:15:15] How have you had to shift during the pandemic?
[00:19:05] How has Coronavirus affected your company culture?
[00:23:25] Has your messaging changed during COVID19?
[00:18:40] Advice for Other Businesses
[00:34:55] Rapid Fire Questions
Show Quotes:
“Not only are we trying to establish new business, we are just trying to establish a foundation and stepping stones for current clients, so that they have everything they need to support their customers.” [00:16:20]
“This is the time for technology to shine… you guys are saying ‘This is why you NEED us. This is why we exist. ’” [00:18:00]
“This is a time that businesses can either drown or thrive. You really just have to tactfully leverage this crisis and figure out how you’re going to build your business based on it. Hopefully, set yourself up for a successful future.” [00:32:15]
Links:
- Bryan Fittin (linktr.ee/heybryanhey)
- Loren Lewis (https://www.instagram.com/thislovelylewislife/)
- Teslar Software (https://www.instagram.com/teslarsoftware/)
Show Notes
[00:01:57] What are you obsessed with?
Bryan: Multi CamLink
Loren: Pixar’s film Onward
CR: Adaptable Lights
[00:05:39] Who is CR Braniff?
[00:10:29] How do I grow my Youtube audience?
[00:15:25] What do you do to engage viewers?
[00:19:13] Youtube Don’ts
[00:25:53] What’s next for CR?
[00:31:38] Rapid Fire Questions
Quotes
“Create content that's going to get a viewer. Not only click on my video, but want to comment on it, want to like it, and want to share it.” [00:11:50]
“Getting in the comments and truly having genuine conversation that’s not: emoji, emoji emoji, and then bouncing out of there. It's treating the other person like they're a person and interacting with each viewer of the content or with creators themselves.” [00:17:04]
“To try and reach new audiences and not really have a catalog of ways to serve them, there's not going to be a lot of value for them sticking around. You have to have your community in place first… In order for new people to be reached and then come to your page window, shop your channel and say, you know what? Yes, this is, this is why I'm here.” [00:24:23]
Links
- CR: https://www.instagram.com/cr_braniff/
- Girl Power! https://www.facebook.com/theadoptivemompodcast/videos/243071246716106/
Love Without Borders: https://www.harpercollins.com/9780062936264/love-without-borders/
Show Notes:
[00:01:50] What are you obsessed with?
[00:04:42] What is Startup Junkie?
[00:09:01] How do you choose what to educate on?
[00:14:39] What is Conductor?
[00:17:38] Advice for Businesses and Marketing Directors
[00:21:27] Rapid Fire Questions
Show Quotes:
“Once somebody goes one time, they see that people are not judging you, but they're trying to figure out how to be helpful, particularly in NWA. There's something in the DNA here. A lot of people really want to help you and figure out how to help you succeed, and they're not looking for any kind of reciprocity. They just love to see people do well.” [00:13:07]
“Figure out how to help people without any expectation that they might ultimately be customers. Establish that thought leadership. Don't do it in a superficial way because people can smell that and see right through it. But, if you do it in a genuine way, you begin to be viewed as somebody they can trust.” [00:19:08]
Show Links:
- Startup Junkie
[00:05:45] What are you obsessed with?
Bryan: Invisalign
Loren: Valentine’s Date Night Card from Mom
[00:10:06] Why should you go live?
[00:11:26] Psychology & Biology of Fear in Going Live
[00:19:39] Common Fears of Going Live
[00:33:39] Top 10 Going Live Fears
[00:46:45] Rapid Fire Questions
Show Quotes:
“As social creatures, we're hardwired to worry about our reputation and how others perceive us. The decision our brain makes to determine whether or not a situation is stressful is made by sensory input and processing. And for most people, the danger of blowing their lines when they're going live is enough to trigger a fight or flight response.” [00:15:58]
“People don't want to see a professional, they don't want to see a news anchor. They want to see you.” [00:20:55]
“It takes time to build that community, that audience that really cares and that they would even trust you with their time.” [00:25:23]
Links:
- https://www.sparcstart.com/the-psychology-behind-video-phobia/
- https://wistia.com/learn/production/stage-fright-on-camera
- https://sociallypowered.com/live-streaming/top-5-fears-phobias-for-live-streaming-and-how-to-get-over-them/
- https://www.sciencealert.com/here-s-why-you-probably-hate-the-sound-of-your-own-voice
Show Notes:
[00:01:55] What are you obsessed with this week?
Loren: Abominable
Bryan: New In-Ear Monitor
[00:05:58] Do you need an editorial calendar?
[00:08:00] What do you need to be strategic?
[00:17:46] Make your calendar timely
[00:28:51] Rapid Fire Questions
Show Quotes:
“You're going to be engaging your audience where they are, with content that they're interested in, when they’re actually on your platform.” [00:07:14]
“That’s where an editorial calendar comes in handy: so that it's not a mad scramble everyday. Oh, we forgot to post something. And it doesn't even resonate with your audience because it was last minute if feels last minute. But with an editorial calendar, it can really resonate with your audience because you've planned it.” [00:16:47]
“So, it's really thinking about how do I utilize these days to engage with my audience and think about what is their mindset, not mine?” [00:19:27]
“You really should not be just promoting your services every single day, every single hour. Hey, come in. You have to buy our product…people tune out. They're not gonna want to buy your product until they trust you and feel like you are the person that has their best interest in mind.” [00:25:07]
Show Notes:
[00:01:28] What are you obsessed with?
Bryan - Texas Metal
Loren - Stranger Things Trailer
[00:07:50] Event Videos
[00:09:56] Expert Interviews
[00:12:59] Educational / How-To Videos
[00:15:03] Live Videos
[00:18:15] Personalized Messages
[00:24:34] Explainer Video
[00:28:50] Rapid Fire
Show Quotes:
“We're very big on bringing experts in to do the podcasting with you. Because that establishes some credibility with you, but also people can know that it's not just your insight that they're getting, but they're getting a lot of outside insight as well.” [00:11:05]
“It kinda goes back to that fact that there's a fear of missing out. There's that photo. If I don't watch this now, in the back of our minds, we're like, well, I can watch it later. But will I watch it later? No, I probably need to get this information now.” [00:15:46]
“Think of the value that you feel and the connection that you feel with somebody when they would take the time to do [send a personalized message] that. That just blew me away.” [00:22:30]
Links:
- Loom
- Explainify.com
- https://www.wyzowl.com/video-marketing-statistics-2020/
- Bryan Fittin- https://www.instagram.com/heybryanhey/
Loren Lewis- https://www.instagram.com/thislovelylewislife/
Show Notes
[00:02:24] What are you obsessed with this week?
[00:06:45] About Nichole
[00:11:43] How do you create an engaging podcast without a co-host?
[00:15:20] How do you decide on your podcast’s direction?
[00:21:05] Pointers for first time solo show hosts
[00:26:35] Growth without feedback
[00:29:56] How do you know a solo show is not for you?
[00:34:00] What’s next for Nichole?
[00:38:15] Rapid Fire Questions
Show Quotes
“For me, you know, I wasn't like, I want to have a podcast. What should it be about? It was the other way around for me. I was like: I have things to say. How do I get it out there?” [00:11:56]
“You really need to have an idea of how you're going to get from point A to point B… you've got to know the point you're trying to make. How do all these different elements you're pulling together contribute to the larger goal?” [00:22:18]
“If I listened back to my early episodes that I started with… it was bad, but we started somewhere and we've gotten progressively better.” [00:28:56]
“You see people jumping on the trendy train of a podcast. I just don't think that that's the best way to have long term success.” [00:31:35]
Show Notes:
[00:01:40] What are you obsessed with this week?
[00:04:45] Building a YouTube Channel: What does that entail?
[00:10:08] What do first time YouTubers need to know?
[00:13:43] Top 3 YouTube Tips
[00:17:12] Finding your YouTube niche
[00:22:00] Rapid Fire
Quotes from the Podcast:
“I’m going to see what this person is about. I need to know whether or not I should invest my time here.” [00:14:30]
“What’s your channel about? If your answer is ‘my channel is about beauty and travel and vlogging’ then it’s about too many things. Get rid of all the ands. It should be about one specific topic when you start your channel. You need to appeal to one specific audience.” [00:17:33]
Links:
Brad Alexander- https://clearmessagemarketing.com/
Bryan Fittin- https://www.instagram.com/heybryanhey/
Loren Lewis- https://www.instagram.com/thislovelylewislife/
GRX Podcast Ep.42: Daniel Quin
[00:01:54] David’s Background
[00:06:58] What are you obsessed with this week?
Loren: Si-Fi
Daniel: Picard Show
Bryan: Kegerator
[00:13:27] What keeps you going?
[00:15:19] When do you decide to try Patreon?
[00:17:02] How does Patreon work?
[00:20:32] Do’s and Don’ts of Patreon
[00:26:23] What is Voice Press?
[00:29:22] Recording Live Shows
[00:31:07] Interacting with fans
[00:34:22] Advice for finding your niche in the podcast world
[00:43:10] Why would you start a Patreon?
[00:51:46] Rapid Fire Questions
Quotes from the Podcast:
“...this [podcasting] was just a cheap excuse to get into people's shops and talk to people and learn. And I knew that would keep me going no matter what. That I would always want to do that.” [00:14:39]
“Even if there’s only fifty people or a hundred people listening to the show or whatever the number might be like, that's still that many people that picked you to listen to out of every possible option. Now you matter to them.” [00:32:04]
“Engage with your audience, because it’s everything.” [00:33:54]
Links:
Daniel Quin-
https://podcasts.apple.com/us/podcast/look-what-i-did/id1410790896
https://www.instagram.com/lwidproject/
https://www.instagram.com/quin_essential/
Bryan Fittin- https://www.instagram.com/heybryanhey/
Loren Lewis- https://www.instagram.com/thislovelylewislife/
GoRogue Podcast
Host: Bryan Fittin & Loren Lewis
On this episode Bryan and Loren are solo in he studio and they discuss 5 actionable steps to starting a podcast.
[00:01:21] - Subject of the show and everyone should have a podcast
[00:02:28] - What are you obsessed with this week?
Loren - The Slash Filmcast
Bryan - The Gary Vee Audio Experience, Goal digger podcast, Twenty Thousand Hertz podcast
[00:08:09] - You wanna start a podcast
[00:11:13] - Understand podcasting is a long game, Define your success
[00:13:22] - Plan, Plan, Plan
[00:19:46] - Batch record
[00:23:40] - Know what makes you unique and be able to communicate that
[00:27:28] - If you have a podcast, Re-purpose it, Promote it
[00:32:28] - Rapid Fire Questions
Quotes from the Episode:
“If you’re passionate about something and you can talk about it and enjoy talking about it and connect with others with that or solve problems for people with something you’re passionate about, it’s a win.” [00:01:46]
“Are you prepared to do this for the next 5 years? You need to have enough episodes under your belt understand: is your audience receiving this and how do you define success?” [00:09:10]
“After podcasting for more than five years I’ve seen many people launch a new podcast but abandon it before they hit the tenth episode if you are truly committed to podcasting as part of your big picture strategy, go into it with the understanding that it could easily take many months before you find your voice, your value proposition and your audience. Stick with it.” [00:09:41]
“You would not go on vacation without any cash nor would you stay up all night before a marathon, if you’re going to succeed in creating a great podcast, create a bank of episodes that meet or exceed your expectations for quality and impact. In that way you are always three months ahead such that your only replenishing currently running episodes with future ones. You’ll sleep better.” [00:22:26]
Links:
GoRogueX
Social Media:
Bryan Fittin Loren Lewis
https://www.goroguex.com
https://www.instagram.com/heybryanhey/
https://www.instagram.com/thislovelylewislife/
GoRogue Podcast
Host: Bryan Fittin & Loren Lewis Guest: Nathan Otwell
On this episode Bryan and Loren are joined once again by Nathan Otwell of Shopanova, and they discuss the creative/content around a Facebook ad.
[00:01:14] - Nathan’s background
[00:04:25] - What are you obsessed with this week?
Nathan - Chief Marketing Officer role at Shopanova
Loren - The Witcher
Bryan - The Witcher
[00:09:10] - Facebook ad creation
[00:11:19] - What creative aspects work?
[00:19:49] - With ads, how do you battle emotions and loss aversion?
[00:27:12] - Conversion of simplistic ads vs over produced
[00:31:35] - Rapid Fire Questions
Quotes from the Episode:
“Never assume anything and always test everything.” [00:09:31]
“When it comes to videos...always try to educate, always try to engage..” [00:14:33]
“People resist buying your product because they’re scared of losing money which is rooted deeply in a psychological phenomena known as loss aversion. [00:18:52]
“90% of all snap judgements that we make about products can be traced back to color.” [00:22:50]
Links:
Shopanova - https://shopanova.com
Social Media:
Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/
Nathan Otwell https://www.instagram.com/theangrymarketer/
Go Rogue Podcast
Host: Bryan Fittin & Loren Lewis
On this episode Bryan and Loren are solo and looking forward to 2020, what are the marketing trends coming in the new year.
[00:01:10] - What are you obsessed with this week?
Bryan - Onyx branded insulated fellow mug
Loren - Markham and Fitz chocolate
[00:04:20] - Social media trends for 2020
[00:05:13] - Most popular platforms and what to know about them
[00:14:11] - What trends are coming in the new year
[00:18:57] - Ephemeral content
[00:21:34] - Video continues to be king
[00:24:18] - Messenger Bots
[00:26:06] - Customer service on Social Media platforms
[00:33:19] - Final thoughts
[00:34:00] - Rapid Fire Questions
Quotes from the Episode:
“Facebook reaches approximately 97% of people between the ages of 18-37 and each person spends more than 1000 minutes a month on the site.” [00:06:08]
[on Tik Tok] “Make sure that you post those 5 videos, don’t do 1 and then stop, you need to do 1 almost every single day or every 48 hours because after that time the algorithm with understand who you are and what you’re presenting and it will let you know what people to get in front of.” [00:16:56]
“By 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain. If you are not currently creating videos, it’s time that you include it in your content strategy. In the near future videos will dominate social media and anyone who doesn’t realize that will have a tough time.” [00:21:41]
“You can sometimes get too attached to your “Like” account where it becomes a vanity metric....You really should be focused on the content that you’re producing and are you engaging with your customers.” [00:28:14]
“75% of people say they trust their employers to do what’s right more than the government, media or business in general. What a lot of the push was is that employees are looking stay with companies that have genuine purpose and are making a difference within their communities and that have CEO’s that are actively speaking into their social media accounts and showing their value and their purpose.” [00:29:20]
Links:
Markham and Fitz - https://markhamandfitz.com
Social Media:
Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/
Go Rogue Podcast
Host: Bryan Fittin & Loren Lewis Guest: Brad Alexander
On this episode Bryan and Loren are joined once again by Brad Alexander, a StoryBrand certified expert.
[00:02:47] - What are you obsessed with this week?
Brad - Craig Davison
Loren - Whoa Wait Walmart
Bryan - Pro Church Tools
[00:08:09] - StoryBrand’s framework and use
[00:13:52] - Curse of knowledge
[00:18:02] - What is next in the story form framework - call to action
[00:23:02] - Positive and Negative consequences
[00:29:02] - Rapid Fire Questions
Quotes from the Episode:
“StoryBrand takes that framework and helps people apply it to their marketing.” [00:10:36]
“Your business lives in a world where all your customers are main characters in their own story.” [00:11:47]
“You need to solve people’s problems, not just brag about how good your services are.” [00:13:36]
“There is some sort of consequence for not doing business with you, there has to be, otherwise if there’s not there no reason to even do business with you. You just gotta own that.” [00:26:43]
“At the fundamental core, you have to figure out {what am I gonna say.}” [00:27:51]
Links:
Craig Davison - https://craigdavisonart.co.uk
Whoa, Wait, Walmart - https://www.instagram.com/whoawaitwalmart/?hl=en
Pro Church Tools - https://prochurchtools.com
Story Brand - https://storybrand.com
Business Made Simple - https://www.businessmadesimple.com
Clear Message Marketing - https://clearmessagemarketing.com
Social Media:
Bryan Fittin - https://www.instagram.com/heybryanhey
Loren Lewis - https://www.instagram.com/thislovelylewislife/
Brad Alexander -brad@clearmessagemarketing.com
Go Rogue Podcast
Host: Bryan Fittin & Loren Lewis
Guest: AJ Wilcox
On this episode Bryan and Loren are joined by AJ Wilcox, a certified LinkedIn ads
partner
[00:01:50] - AJ’s background
[00:03:03] - What are you obsessed with this week
AJ - Excel macros
Loren - Switchfoot feat Lindsey Sterling - Voices
Bryan - Parks and Recreation
[00:09:04] - Why is it so important to be on LinkedIn and what are common
misconceptions?
[00:12:23] - What are the effects of video in posts on LinkedIn
[00:14:12] - What are the differences of LinkedIn Live
[00:16:42] - Where should young businesses be focusing their time on LinkedIn?
[00:20:19] - How would you compare Articles on LinkedIn to Medium?
[00:23:20] - Why LinkedIn ads and why are they so valuable?
[00:26:35] - What tends to work better in regards to video or static?
[00:30:20] - Basic general tips for running your first LinkedIn ad?
[00:32:06] - Have you seen more traffic on desktop or mobile?
[00:39:30] - Rapid Fire Questions
Quotes from the Episode:
“LinkedIn is an especially good source for discovering leads. Hubspot found that
LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Given
this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of
leads, with 43% of marketers saying they have sourced at least one customer from
LinkedIn. That number increases for B2B marketers, who report that 80% of their
social media leads come from LinkedIn.” [00:07:58]
“The reason why LinkedIn is so easy to go viral on right now is because only 4% of
people out there will post on LinkedIn but 100% of people need people need content in
their news feed.” [00:11:30]
“If you have a company page and personal profile that have the same number of
followers. If you post something, the same thing on both, you’ll usually get 10 times the
engagement, 10 times the views on your personal post rather than the
company’s.” [00:17:25]
“Always provide value first but make sure that it’s gated, you’re going to get first name,
last name, email address...” [00:36:25]
Links:
Kinsta - https://kinsta.com
B2Linked - https://b2linked.com
Social Media:
Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/
AJ Wilcox https://www.linkedin.com/in/wilcoxaj/
https://twitter.com/wilcoxaj
Go Rogue Podcast
Host: Bryan Fittin & Loren Lewis
On this episode Bryan and Loren discuss, How much content should you post?
[00:01:34] - How much content should you post
- as much quality content as possible
[00:02:34] - What are you obsessed with this week?
- Bryan - Peter McKinnon, youtuber, film maker, photographer
- Loren - Lindsay Sterling, violinist
[00:07:36] - Content Pyramid
- Document your pillar piece of content, repurpose into micro content
- Distribute across all social channels
- Listen to your audience
[00:10:52] - Establishing Pillar content
- Do a Facebook live
- Do a podcast
- LinkedIn live
[00:11:22] - Repurposing micro content
- Format correctly for where you are posting
[00:15:30] - Captions
- Not clickbait
- Use something that evokes emotion
[00:16:45] - Other repurposed content
- Audio gram, use audio from your podcast
- Take transcript and repurpose into a blog
[00:23:50] - Rapid Fire Questions
Quotes from the episode:
“You should totally do multiple pieces of content....if you’re creating content,
batch.” [00:00:49]
“When you can create authentic content that’s behind the scenes, that is a day in the
life of the office or whatever you’re doing, it registers with your audience so much
more.” [00:09:41]
“Look for the moments that will resonate with your audience.” [00:13:38]
Links:
Garry Vee - https://www.garyvaynerchuk.com/the-garyvee-content-strategy-how-togrow-and-distribute-your-brands-social-media-content/
Canva - https://www.canva.com/q/pro/?
v=13&utm_source=google_sem&utm_medium=cpc&utm_campaign=REV_US_EN_Can
vaPro_Branded_Tier1_Core_EM&utm_term=REV_US_EN_CanvaPro_Branded_Tier1_C
anva_EM&gclid=Cj0KCQiAk7TuBRDQARIsAMRrfUZWiARYQ0uYeGcEfHZJklmxu3ZB--
RpJZuUrMOUI5H-vXEnK1w2N2YaAj05EALw_wcB
Social Media:
Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/
We interview Sam & Anna Russell of The Buttered Biscuit to learn more about their passions and their heart behind what they do.
Go Rogue Podcast
Host: Bryan Fittin & Loren Lewis Guest: Brad Alexander
On this episode Bryan and Loren are joined by Brad Alexander to talk about the do’s and don’ts of website design.
[00:01:05] - Subject of the episode: Website Design
[00:01:48] - What are you obsessed with this week?
Brad - Tee Rex
Bryan - Joker Movie
Loren - Madam Secretary, tv show on CBS
[00:09:15] - Background of Storybrand certification
[00:13:10] - Tips on how to build or refine a great website
- your website needs to exist. You need to have one
- your website needs to separate you from the others
- strong homepage that communicates what you offer/what you do
[00:17:47] - Top pet peeves for websites
- scrolling carousel
- things that look like written letters as opposed to scannable content - overuse of animation
- stock photos instead of real photos
- everything in the menubar, put the bulk at the bottom
- basic graphic design, don’t use 7 fonts, etc.
[00:22:30] - What should always avoid on your website
- talking about yourself too much at the beginning
[00:24:43] - What should young businesses do when launching their website
- have a homepage that is a sales page for your business - some sort of an about page
- blog pages, service offerings on separate pages
[00:28:32] - What advice would you give to established business websites
- are you comfortable with your growth, if yes don’t change
- whatever is in your website needs to reflect what’s in your sales collateral.
[00:33:02] - Advice for people looking to change a website or branding
- if it’s something you know you can’t handle yourself, wrap your head around spending $4500 - $5000 to have someone design it
[00:36:50] - Rapid Fire Questions
Quotes from the Episode:
“When people interact with websites they expect excellent user experience, if you fail to satisfy their needs they’ll simply move to your competition which might just be a click away. That’s why with every design decision you should think what’s best for the visitor and try to make the experience as pleasant as possible.” [00:16:04]
“The design needs to inform what we are trying to help people accomplish beside just brag or look good.” [00:17:00]
“A website is a good anchor piece to revisit that can then inform the rest of the stuff that comes out of it because it is the biggest digital presence you will have.” [00:29:46]
Go Rogue Podcast
Host: Bryan Fittin & Loren Lewis Guest: John Allen
On this episode Bryan and Loren as part of the founders series, they are joined by John Allen from Onyx Coffee Lab
[00:01:52] - What are you obsessed with this week?
John - Cereal
Loren - ABC show, The Good Place Bryan - Thunderstruck, AC/DC
[00:06:15] - Background of Onyx Coffee Lab
[00:07:29] - The 1907
[00:10:58]- What was the moment you got into coffee and science and wanted to put the two together?
-
it was a slow evolution
[00:14:08]- How did you develop the culture at Onyx? -
it was a combination of coming natural and methodical - we actively work to counter what we see in other cafes
[00:17:52]- In coffee culture, what makes Onyx standout?
- we feel like we are constantly needing to go above and beyond to compete with roasters in major metropolitan areas.
[00:23:50]- Advice for doing authentic social media
- you have to be authentic, we don’t have a big plan
- use the language of the people you are trying to reach
- if our core team thinks its funny we post it
- we try to promote the staff that has been with us for a long time
[00:27:42]- Something people would be surprised to learn about Onyx
- leader of full transparency in the coffee industry
[00:32:19]- What is next for Onyx?
- new cafe in MoMa under construction
- growing the roasting business
- finding new coffees
- vertically integrating..dry mill project in Colombia - new quality standards
- pushing more international business
[00:38:04] - Rapid Fire Questions
Quotes from the Episode:
“It was really important for us to put all that out there so that people understood how much work goes into coffee and also from a culture standpoint of our staff so that everyone can kind of see and appreciate each others jobs.” [00:08:15]
“In coffee our philosophy is we’re only as good as our raw product.” [00:20:48]
Links:
Onyx Coffee Lab - https://onyxcoffeelab.com
Social Media:
https://www.instagram.com/heybryanhey/
https://www.instagram.com/thislovelylewislife/
https://www.instagram.com/onyxcoffeelab/
https://www.facebook.com/OnyxCoffeeLab/
https://twitter.com/OnyxCoffeeLab
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For the our episode guide, click the link below to download: https://drive.google.com/file/d/1Wyja8gw2gLXGqOB3a4Px_G9a_Jifrt-w/view?usp=sharing
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