Marijana Kay: Recent Episodes
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“But how can I be sure the writer will know exactly what I had in mind?” This is one of the most common fears I hear from marketers when it comes to hiring content writers, be it in-house or freelance. If this is you, I feel you. Right now, you may think you’re better off...
The post How to Create a Wildly Effective Content Brief For Your Writers appeared first on Marijana Kay.
“But where are the conversions?” As a content marketer, you probably have to answer that question quite often. Prove the value of content and all the efforts that went into it for your business. You also know that the value of content goes way deeper than direct sales and revenue, such as getting an ideal...
The post Blog Posts That Convert: 6 Powerful Elements to Use appeared first on Marijana Kay.
If you want to to create content that aligns with your marketing and business goals and delivers results, you know it takes time. From blog posts and social media campaigns to content upgrades and email newsletters—you know your ideal reader can tell when you haven’t put enough thought and effort into it. Creating quality content...
The post 6 Proven Ways To Create Content Faster (Without Sacrificing Its Quality) appeared first on Marijana Kay.
So you’ve received the first draft of a blog post from your freelance writer. Your next step is to share your feedback with them, but you’re afraid that: You’ll spend too much time doing it to get it right The writer won’t take action on your feedback the way you want them to You may...
The post How to Give Clear, Actionable Feedback to Your Content Writers appeared first on Marijana Kay.
Visuals have a powerful role in content. You’ve heard people say it’s valuable to add visuals to your blog posts because they add dynamics to a lot of text or help with keeping your reader’s attention. There’s truth to that, but I want to focus on visuals—graphs and charts in particular—from a slightly different perspective:...
The post Graphs and Charts For Your Blog Posts: 7 Simple + Powerful Sources appeared first on Marijana Kay.
If you’re creating content regularly, it means you’re doing the same tasks many times over. Do some of them tend to slip through the cracks? Do you jump between them and spend way too much time doing them? This is exactly the place I found myself in, so I decided to build a checklist I...
The post Blog Post Checklist: 25 Steps For High-Performance Content appeared first on Marijana Kay.
If you’re in your first content marketing role, there’s a chance you feel overwhelmed with everything there is to be learned. And if you’ve been your role for a while, you may have put learning on the backburner because, well… There’s so much you could be learning, so it’s easier to not do it at...
The post 22 Learning Resources For You to Excel as a Content Marketer (Free + Paid) appeared first on Marijana Kay.
I’ve been in business for around 18 months and even though I see myself as quite a successful freelance writer, there has been one thing I’ve wanted to succeed in, but never even got to begin. That one thing? Connecting with people who consume my content—my blog and my podcast, that is—through an email list....
The post How to Use Quizzes to Start Building an Email List (With No Stress) appeared first on Marijana Kay.
In this episode, we’re talking all about businesses that have created paid courses on top of their standard business model, like agencies, consultants, and software companies! To dive into this topic, I interviewed the super talented Hillary Weiss. She is a copywriter, ghostwriter and a brand development specialist, and she’s worked with over 200 hundred...
The post #32: Creating and Launching a Course as a Secondary Business With Hillary Weiss appeared first on Marijana Kay.
In this episode, we’re talking all about making your content sound and feel like you! In order to learn all about this, I hosted the awesome Kaye Putnam, a psychology-driven brand strategist that works with stellar brands all over the world. We talked all about the twelve brand archetypes and the impact they have on everything...
The post #31: How to Create Content True to Your Brand With Kaye Putnam appeared first on Marijana Kay.