MarcusGrahamProject: Recent Episodes
MarcusGrahamProject
The online program will give MGP members the opportunity to connect with real time guest hosts who will provide helpful information on industry topics and trends as well as offer any helpful advice to those who tune in. Availability on iTunes and marcusgrahamproject.org coming soon.
Rashad Drakeford has made a career of merging culture and marketing. In this week’s episode, we sat down with him to talk about his journey out of Queens, through the Obama campaign, and all the way to Beats by Dre, where he heads global digital editorial operations. Tune in find how his story unfolded.
Welcome the 10 newest advertising titans, under the agency The Kinxion as we make our Drum Radio debut. Joining us on today's introductory episode is Meron Medhaine from the Bay Area and Junior Planner at Wieden + Kennedy's Portland office.
We'll be discussing our adventures over the last 4 weeks as we've been traveling along the West Coast to the South West on a mission to deliver results for our clients.
Follow our Instagram @TheKinxion and stay tuned for our future shows in Summer '17!
EVOLV | Talks the Evolution of Art with The Richards Group
We got a chance to sit down with Jayr & Ken from The Richards Group to talk about the Evolution of Art through Photography and and Graphic Design.
Make sure to follow these two brilliant individuals on instagram and ther other connections as well.
Jayr | @jayrsotelo | www.banditbird.com | jayrsotelo.tumblr.com
Ken | @kennymeowcat | hello@ken-cao.com
EVOLV | Talks Fashion & Branding with Dr. Alex Ellis
This week we talekd with Dr. Alex Ellis about the power of your image.
Follow his brand at www.dralexellis.com and be sure to reach out on instagram and twitter @DrAlexEllis
EVOLV talks about "The Golden Age of Hip Hop"
In this weeks episode, the team takes a moment to reflect on where hip hop has come from and how the music world directly ties back to the Advertising & Marketing Industry.
Jas talks about the levels of growth from sub culture, to pop culture, all the way to main stream. Then T.Moore finds a way to bring Kanye West to the forefront of the conversation about artists and other influencers breaking the barriers of the box that they've been put in. But we can't give you the whole show, tune in and vibe to some great music and good convo.
Meet EVOLV, the agency created by the 2016 Class of the Marcus Graham Project's iCR8 Summer Boot Camp.
In this weeks episode, take a moment to get to know the entire team. MGP has brought together 10 amazing people to create their own agency and excel in what we're coming to recognize as AD LIFE! This is going to be an amaing summer, stay tuned!
Follow the team on Twitter and Instagram @LETSEVOLV and on Snapchat @WEEVOLV
Throughout our young adult lives we are continuously searching to find ourselves internally. We all want to know who we are and have a clear understanding of the purpose we serve. Join us as we talk with Simone about knowing yourself and how that is the guiding force to a fulfilled career.
Sometimes you have an idea, and sometimes you just don’t. Finding sources of inspiration in the advertising industry can, more often than not, prove to be a difficult task.
Brittany Wright speaks about her ways of staying inspired and how to overcome the inevitable struggle of being between a creative rock and a hard place.
For college students, getting into the competitive field of advertising and marketing is an intimidating task. The Drum interviews Bill Hickman about his personal career path, learning, growing, and how to relax and enjoy the journey. Aspiring college graduates and those who have recently entered the field would do well to pay attention, but there is wisdom here for everyone who wants to keep moving forward.
STIR is a creative agency put in motion by two parties: The Marcus Graham Project iCR8 Chicago Boot Camp and Leo Burnett Chicago. We create movement and stir things up, activating positive change for brands and people.
15 Hz Interviews Chaucer Barnes, ED of Context Strategy at Translation LLC. Chaucer Barnes is a communications planner and creative who specializes in setting the proper conditions for mass adoption. He leads the Context Strategy group at Translations which enhances creative impact through the oft-overlooked vectors of brand behavior: sequencing, targeting, posture, and payloads.
Fifteen Hertz talks to Jake Katz, the VP of Audience Insights and Strategy at Revolt TV. Jake Katz is an expert in youth culture, with a focus on how the millennial generation is transforming industries. We will be discussing the power of understanding generations as they move through culture and certain landscapes.
On this episode will explore the life and accomplishments of Becca Weigman, CEO of TM Advertising in Dallas, Texas. Weigman was announced as the president of the agency in 2010.
15 Hz interviews Marcus Collins, a social engagment expert about his career and accomplishments.
15 Hz speaks to Wendell Haskins from Orginal Tee Golf Classic tournament. We will also explore the P&G's Always' Unstoppable commerical and provide our listeners to advice on how to rethink your social media playbook.
Join us as we share our holiday weekend and dive into the discussion of creativity and logo types. We also will share our morning with the Tom Joyner Morning Show and special guest Tyrese.
15 Hertz recaps about their experience with Amber Lavender from Wieden + Kennedy, their time in LA, the BET Awards social media strategy and the release of Apple Music and Beats1 Radio. #weare15hz
15 Hz talks about their business trip to Los Angeles to visit agencies and clients. This episode features special guests from Beats by Dre.
From the Winter ICR8CHI team, some will discuss their thoughts going into the last two days of the bootcamp. In addition, the question of being the minority in the workplace will be addressed, along with tips on how to combat that as well.
An introduction to the Wind + Water; the Millennial advertising agency thats brings a clear and refreshing perspective on product awareness, how to market to millennials and who's doing it well.
Join the Marcus Graham Project Staff & Alumni for an information session and Q&A for our 7th summer boot camp program. The session will provide applicants and volunteers with more information regarding .
If you have any questions, please email us at info@marcusgrahamproject.org or Tweet Us at @MGProject
The Marcus Graham Project, a network of advertising, media, marketing & entertainment professionals is looking for a dynamic group for its flagship initiative, the iCR8 Summer Boot Camp program. The boot camp’s primary purpose is to provide diverse aspirants in the field of advertising & marketing with the exposure and experience necessary to solidify careers within the advertising, media & marketing industry. The boot camp team will form themselves into a pop-up agency that they will run for the summer, as they manage the clients that they will partner with. Each year, the selected team provides consultancy for a select non-profit organization, as well as a large corporation and a small to midsize business.
To learn more or apply: http://marcusgrahamproject.org/programs/bootcamp/bootcamp-applying/
Meet P R I S M A T I C, the agency created by the 2014 Class of the Marcus Graham Project's iCR8 Summer Boot Camp.
About PRISMATIC:
The mission of PRISMATIC is to provide crystallized advertising, marketing, and media services to emerging and existing businesses. The vision of PRISMATIC is to be a fresh perspective and multifaceted filter, refracting the complexity of human nature, spirit, and culture into a unified message that abolishes obscurity.
Meet P R I S M A T I C, the agency created by the 2014 Class of the Marcus Graham Project's iCR8 Summer Boot Camp. About PRISMATIC: The mission of PRISMATIC is to provide crystallized advertising, marketing, and media services to emerging and existing businesses. The vision of PRISMATIC is to be a fresh perspective and multifaceted filter, refracting the complexity of human nature, spirit, and culture into a unified message that abolishes obscurity.
Meet P R I S M A T I C, the agency created by the 2014 Class of the Marcus Graham Project's iCR8 Summer Boot Camp.
About PRISMATIC:
The mission of PRISMATIC is to provide crystallized advertising, marketing, and media services to emerging and existing businesses. The vision of PRISMATIC is to be a fresh perspective and multifaceted filter, refracting the complexity of human nature, spirit, and culture into a unified message that abolishes obscurity.
Meet P R I S M A T I C, the agency created by the 2014 Class of the Marcus Graham Project's iCR8 Summer Boot Camp.
About PRISMATIC:
The mission of PRISMATIC is to provide crystallized advertising, marketing, and media services to emerging and existing businesses. The vision of PRISMATIC is to be a fresh perspective and multifaceted filter, refracting the complexity of human nature, spirit, and culture into a unified message that abolishes obscurity.
Meet P R I S M A T I C, the agency created by the 2014 Class of the Marcus Graham Project's iCR8 Summer Boot Camp.
About PRISMATIC:
The mission of PRISMATIC is to provide crystallized advertising, marketing, and media services to emerging and existing businesses. The vision of PRISMATIC is to be a fresh perspective and multifaceted filter, refracting the complexity of human nature, spirit, and culture into a unified message that abolishes obscurity.
Meet P R I S M A T I C, the agency created by the 2014 Class of the Marcus Graham Project's iCR8 Summer Boot Camp.
About PRISMATIC:
The mission of PRISMATIC is to provide crystallized advertising, marketing, and media services to emerging and existing businesses. The vision of PRISMATIC is to be a fresh perspective and multifaceted filter, refracting the complexity of human nature, spirit, and culture into a unified message that abolishes obscurity.
Join us for a question & answer session with our alumni and founders, regarding the ICR8 Summer Boot Camp. If you are a potential recruit, interested in volunteering, or becoming a sponsor, this is the session for you.
Please register as an individual or register your group, classroom, or team for one of our info sessions. http://icr8qa.eventbrite.com/
Join us for a question & answer session with our alumni and founders, regarding the ICR8 Summer Boot Camp. If you are a potential recruit, interested in volunteering, or becoming a sponsor, this is the session for you. We will host the Q&A at 11am CST on the 11th of each month.
Please register as an individual or register your group, classroom, or team for one of our info sessions. http://icr8qa.eventbrite.com/
This week we will be talking about the creative process and concept ideation and how important is to find that one BIG idea. We will research on the subject and comment our findings. As always we will recap on this week's events and the evolution of our projects as well as adding some dosis of Y5 humour. MGP's online radio show "The Drum" returns and Y5, the agency created by our boot camp participants have taken it over. Tune in as members of Y5 share industry intellegence and what they have learned through the iCR8 Summer Boot Camp. Tweet in questions or comments to @Y5Agency or @MGProject and join us in the chatroom as well.
On this week's episode of The Drum, we discuss Generation Y's propensity for activism and how it has affected the way people communicate with us. We'll provide unique insight on our own work for our client, Falling Whistles, and how we think cause marketing will continue to evolve. Also your weekly update on: the very interesting people we've talked to, our takeaways from job-swapping, and the songs that have provided a soundtrack to the week. Join the conversation! Tweet @y5agency and we'll make you famous.
MGP's online radio show "The Drum" returns and Y5, the agency created by o
MGP's online radio show "The Drum" returns and Y5, the agency created by our boot camp participants have taken it over. Tune in as members of Y5 share industry intellegence and what they have learned through the iCR8 Summer Boot Camp. Tweet in questions or comments to @Y5Agency or @MGProject and join us in the chatroom as well.
Throughout this week we noticed that most everyone we spoke to described their work as not being advertising. Instead, they create experiences and let the product speak for itself, and then communicate stories made around the product. For this episode of The Drum we are going to debate what traditional and non-traditional advertising mean and whether traditional advertising even exists anymore. We will also explore the terminology that should be used to describe this new genre of so called advertising. MGP's online radio show "The Drum" returns and Y5, the agency created by our boot camp participants have taken it over. Tune in as members of Y5 share industry intellegence and what they have learned through the iCR8 Summer Boot Camp. Tweet in questions or comments to @Y5Agency or @MGProject and join us in the chatroom as well.
MGP's online radio show "The Drum" returns and Y5, the agency created by our boot camp participants have taken it over. Tune in as members of Y5 share industry intellegence and what they have learned through the iCR8 Summer Boot Camp. Tweet in questions or comments to @Y5Agency or @MGProject and join us in the chatroom as well.
MGP's online radio show "The Drum" returns tomorrow, and Y5, the agency created by our boot camp participants have taken it over. Tune in as members of Y5 share their experiences in Dallas thus far and what they have learned through the iCR8 Summer Boot Camp. Tweet in questions or comments to @Y5Agency or @MGProject and join us in the chatroom as well.
The Drum Radio has been on hiatus for the fall, however we will return for one final beat for the 2012 year. In this episode will will highlight some of our favorite moments of 2012 and our plans for 2013. We will also host a live Q&A for those that have been inquiring about our 2013 Summer Boot Camp applications. We also look forward to hearing from some of our recent graduates that have recently gotten job opportunities, as well as clients for the 2013 year.
Think Fruition's last episode :(. A recap of some of the things we've learned and the people we've met.
This week on the drum, Think Fruition will be talking Social Media, its influence on our society, and the history of how digital media came to be what it is today. We will also be discussing the future of social media and how it will impact traditional media in the years to come. Lastly, we will be talking with Writer, Filmmaker, and Social Strategist Daniel Maree about social media and how his Million Hoodies Campaign reinforced the strength in next generation of communication.
This week on the drum, Think Fruition will be talking about women in advertising and the differences that are still apparent in today’s workforce. We will also be discussing women who have been leaders in the advertising community and their experiences throughout their advertising journeys. Lastly, we will be discussing how women in advertising promote diversity in an industry where diversity isn’t common.
This week we will be talking about The Power of Social Media! Special guest caller Daniel Maree, Digital Media Strategist at McCann Worldgroup and creator of the Million Hoodies Movement, will be joining us and telling his story!
This Sunday, The Drum returns with an introduction of the Marcus Graham Project’s Summer Boot Camp Team and the agency that they have created, Think Fruition. During this episode the team will be discussing their early experiences with the iCR8 Summer Boot Camp program, and what they expect the rest of the summer to be like. Also, they will be talking about the agencies that they have visited; including TPN, RAPP, and Tracy Locke, along with discussions about what it’s like to be using TM Advertising as our primary work location. Additionally, Think Fruition will be speaking about the guests who stopped by to deliver insight on advertising and strategies to create dynamic ideas. During the rest of the summer, the Think Fruition team will be producing The Drum Radio weekly. The next voice you will hear will be that of THINK FRUITION.
This week, we will be speaking with Jeff Lopez, the 21-year old CEO of Gloob Marketing, who is making waves in the marketing industry and has been for the last 5 years. (You do the math).
Jeff Lopez founded Gloob Marketing in 2007, and currently serves as Chief Executive Officer. As CEO, Mr. Lopez has led major digital marketing campaigns for several music, film and television clients such as; Lucasfilms, Sony Music, Nickelodeon, Universal Music Group, and others. Most recently, he assisted in marketing George Lucas film, Red Tails starring Terrence Howard and Cuba Gooding Jr. Our efforts helped guide the movie to the #2 spot opening weekend, with over $19.1 million in box office sales. Prior to launching Gloob Marketing, Mr. Lopez held marketing positions at several companies and was a staff writer for South Jersey's leading newspaper, Courierpost-Gannett Co.
About Gloob Marketing Gloob is a strategic digital marketing firm that specializes in creating brand awareness, optimizing fan engagement, and enhancing digital and social media presence. Our goal is to lead digital integrations of strategies within existing marketing plans, working alongside PR, to assist in the execution of launching branded content that brings value, provokes action, and builds a community of avid consumers that are influenced to foster digital word of mouth across social platforms.
Ignacio never believed he needed anyone’s permission to change the industry he loves so much. That fearlessness inspired him to found IHAVEANIDEA in 2001, with the intention of creating a community-based publication that shared quality know-how by creatives for creatives. Soon thereafter, Ignacio launched Portfolio Night, the world’s first-ever international portfolio review. The speed with which IHAVEANIDEA and Portfolio Night grew forced Ignacio to leave his full-time job as an Art Director at Ogilvy Toronto to lead his two companies full time. Just three years later in 2004, Ignacio was named one of Marketing Magazine’s “Ones to Watch Under 30.” But he wasn’t done innovating. Ignacio went on to launch two new initiatives: the Tomorrow Awards, the world’s first category-less international award show, focused on teaching and learning, and Giant Hydra, a first-of-its-kind mass collaboration creative tool for agencies. Having lived in nine countries throughout his life, across Latin America, Europe and North America, Ignacio is no stranger to travel and new cultures. He is known for living his life in an airplane, for his taste for fine foods and wine, and for never stopping in his tireless quest to improve the advertising industry.
On this Sunday's episode we will be announcing our selected summer boot camp team members and talking to them about the interview process and what they hope to get out of the boot camp this summer. We will also be discussing a couple of the "purpose filled" projects that the team will be working on this summer including Rock The Vote, as well as our annual Boomerang Effect event with partner organization Serve60. Lastly we will provide an update on some of the upcoming events and activities that MGP has planned in the coming months.
Reginald Hudlin is unique in the entertainment business because of his success as a writer, producer, director and executive. To quote cultural critic Jimi Israel, “Hudlin is a modern-day Gordon Parks, a true monster in the game who totally re-did the blueprint: what some people used to call a renaissance man. I dig him because he made me think outside of the box. Hudlin writes and directs movies, pens a comic book, and he was running BET.
Hudlin is a pioneer of the modern black film movement, creating movies like HOUSE PARTY, BOOMERANG and BEBE’S KIDS, which are some of the most profitable and influential films of his generation. He is the executive producer and writer of the upcoming BLACK PANTHER animated series starring Djimon Hounsou, and was executive producer of THE BOONDOCKS. Hudlin also directed the pilot of the hit series EVERYBODY HATES CHRIS and was a producer and director of THE BERNIE MAC SHOW.
Hudlin is currently a producer on writer/director Quinton Tarantino’s upcoming feature film DJANGO UNCHAINED, starring Jamie Foxx, Leonardo DiCaprio, Christoph Waltz, Samuel L. Jackson and Kevin Costner.
We will discuss our favorite and not so favortie ads during this year's super bowl. Please call or tweet in with your comments on what spots you liked the best and the least.
We will be talking about Passion Projects and how to start yours and make it successful. Our guest will be Chad Williamson, Director of Philanthropy, Dhani Jones and Chief Executive Officer of Bow Tie Cause. Mr. Williamson received a Bachelor of Science degree from Embry-Riddle Aeronautical University and a Masters in Public Service from the University of Arkansas Clinton School of Public Service. After serving five years in the U.S. Air Force, he co-founded a physical therapy practice in Tampa, Florida. He then went on to become a teacher and coach at Berkeley Preparatory School where he launched a high school leadership curriculum that included a class called “Poverty 101”. Williamson has worked with multiple non-profits to assist with marketing and programmatic efforts and also spent three months in Rwanda working for the Rwandan Basketball Federation. Prior to partnering with Mr. Jones, Williamson was a consultant to the Winthrop Rockefeller Institute for an image and re-branding campaign
Guests: We will be speaking with Kathy Welborn McLean, of the Welborn McLean Group, an Executive MBA Coach, nationwide speaker and writer. We will also be joined by Antonio Neves, award-winning journalist author and founder of THINQACTION
Guest: Seun Olubodun, Founder of Duke & Winston Topic: Patience in the Passion of Entrepreneurship Duke & Winston is a Philadelphia based men's clothing line that I launched in early 2009 to cater to a customer base that appreciates clean & substantive casual-wear in contrast to the flashy & barbaric "Ed Hardy" style that is currently flooding the menswear market.
The line currently consists of high-quality graphic shirts & hoodies but we are slowly expanding into knits and light accessories.
Guest: Hadji Williams Topic: Knock The Hustle Hadji Williams is an award-winning advertising copywriter, twitter junkie, popular blogger, digital citizen and a 20-year vet of the advertising and publishing industries. He's worked on everything from AT&T to Ford Motors, Mercedes Benz to Radio Shack and Wrigley's Gum to Blue Cross Blue Shield and more. He’s been online since Netscape and CompuServe were hot.
Guest: Hans Elder, Industry Veteran Talent Manager
Topic: We will discuss the freedom and the bondage of being an independent artist. Learn how independent artists can break through and partner with brands to garner additional exposure for their music. Additionally, we will hear stories behind Hans’ career experience in the entertainment industry as a talent manager and live performance manager that has worked for ICM talent agency, CAA and with artists such as Sean “P. Diddy” Combs, Kanye West, Patti Labelle, Anthony Hamilton, The Beach Boys, USHER, Destiny’s Child, Brian McKnight, and key in signing such artists as AMERIE and Ne-Yo. Elder is currently the manager for GRAMMY nominated recording artist Bilal.
Guest: Porsha Monroe, Diversity & Inclusion Mgr, Wieden + Kennedy Topic: This week we will talk about what it takes to break into an agency that everyone wants to work for. We will also talk about overcoming diversity issues in cities with a lack of it.
Topic: This week we will talk to Jamal Henderson, Sr. Brand Manager at PepsiCo about his work on reviving the Lipton Brisk brand and how to find success in brand management, as well as effective brand partnerships.
After a long break from The Drum we return to visit with several of the team members from Bippitus, who participated in our summer boot camp program. They will share their experiences and progress since the summer as we share some of the exciting updates from the Marcus Graham Project.
This week we will be speaking with Dalen Spratt about his experience as a cast member on VH1's "I Want to Work For Diddy" and his new book A Mother's Guide to Manhood. Dalen L. Spratt has been a trendsetter and on target to succeed since childhood. Born and raised in Dallas, Texas, he is the epitome of a true southern gentleman, thanks to his mother and aunts who raised him. Spratt has been featured on both BET’s Hell Date and VH1’s I Want to Work for Diddy Season 2, where he radiantly stood apart from his competition. His unique, polished fashion sense attracted attention from the ladies who have dubbed him the "Black Zack Morris.” At the age of 24, Dalen L. Spratt had the background of a seasoned vet. Graduating Magna Cum Laude from Clark Atlanta University with both a B.A. and M.B.A in Marketing by the age of 23, Spratt has proven that he is truly a success-driven individual. In the winter of 2007, Spratt journeyed to Beijing, China, to study abroad at Capitol Normal University, where he became engulfed in international business and international marketing. Mr. Spratt is currently working with The Mo’Nique Show on BET as a wardrobe stylist. In his spare time, he is completing his first book dedicated solely to mothers, as well as launching his clothing brand, Loren Spratt. Loren Spratt is a classic American brand that provides subtle nuances for a tailored gentleman.
We will be recapping the Summitt at Sea event with Jason White (Global Account Director at Wieden + Kennedy), Antnio Neves (Journalist, Writer, Producer and Founder of THINQACTION.com), Dhani Jones (Athlete / Entrepreneur) and Kenji Summers (PassportProject Founder and MGP Co-Founder).
Summit Series is a community of millenial leaders drawn together annually for three-electric days designed to connect, inspire, and empower. This year's Summit Series conference was be held April 8--11, aboard the Celebrity Century, an ocean-liner leaving from Miami and headed to an undisclosed tropical island in the Caribbean..
This week we will be talking to DJ Frances Jaye, creator of Neo Soul Cafe.com. Frances Jaye is an eclectic, music loving deejay and a self-professed music connoisseur who really knows how to deliver the “IT” to her audience. Her ability to give music lovers “the music that gets your head right” has garnered her the status as a local celebrity in Dallas, Texas.
In 2002, a change did come for the forward thinking, Frances Jaye.Her passion to “give the adult listening audience a format of music that they really want[ed] to hear” led her to create a multimedia movement called Neo Soul Cafe. Neo Soul Cafe provides the avenues for independent and mainstream artists to voice their visions, have their music heard and connect with their fans.
Want to learn how you can give back and support the next generation of leadership in our industry.? Questions about our program? This Sunday, on The Drum Radio, we will be discussing our donation drive for this summer's iCR8 Boot Camp.
If you are interested in supporting, whether mentoring, volunteering, providing supplies or sponsoring, this Sunday's episode is for you. We will walk through the boot camp details and discuss all of the needs that out program has, as well as provide updates on the progress of the boot camp team, as they prepare to come to Dallas.
If you are interested in donating physical items that are needed or if you are interested in volunteering for the summer program, please fill out our donation form by clicking here. Items that we are looking for include: Gift Cards for meals, Gift cards for Target or Wal-Mart, Gift cards for gas, iPads, laptops, software, books, cameras, etc.
Please check out the the following link to learn more: http://www.crowdrise.com/gotamatch
Omino Gardezi is the CEO and Managing Director for Syrup, an international communications and creative agency headquartered in New York City and Stockholm, where he is directly responsible for the business’s worldwide revenue generation efforts, as well as the day-to-day operations. As one of the company’s founders, Gardezi has led the development and implementation of the company’s initial business model since partnering with Jakob Daschek in 2002. In that time, he has brought Syrup to profitability in record time generating more than $20 million in revenue and has expanded the company to nearly 50 employees across the offices located in New York and Sweden. Drawing from over 14 years of previous experience in the luxury consumer and enterprise sectors at influential international companies including LVMH, Creative Management, and Conde Nast, Gardezi brings an innovative and unconventional eye to Syrup that has helped differentiate Syrup from its competitors in the space. Gardezi also helped the business strategically evolve from a digital agency to a full service creative agency that has clients in all parts of the world including Japan, Finland, Germany, France, UK Sweden, US, Russia China, India and Africa. He has executed international and domestic integrated advertising campaigns for such global clients as Missoni, Puma, Calvin Klein, YSL, Gucci, Diesel, Prada, L’Oreal, Sony and HBO.
He resides in New York City.
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. http://www.guykawasaki.com/about/
This week, we will be speaking with members of the 2011 iCR8 Summer Boot Camp. We will chat about their interest in the industry, the application & interview process and their expectancy for the summer in Dallas. This conversation will help those going on interviews with some tips to a successful job search.
We will be joined by Warren Jones, a senior marketing major and coordinator of The Morehouse Marketing Conclave.
The Morehouse Marketing Conclave is a student-run event that provides attendees with insight into what careers in marketing and advertising have to offer. It is sponsored by the Morehouse Marketing Association and is held annually.
This year's event will be held February 25 - 26, 2011 on the campus of Morehouse College in Atlanta, GA in the Conference Facilities of The Leadership Center.
In only its fourth year, this event has grown into a national event that brings together students from colleges and universities across the United States:
To meet recruiters To network; and To learn more about hot topics in marketing and advertising
To learn more about the event check out: www.morehousemarketing.com
This week we will have Dr. Jason Chambers, author of Madison Avenue and The Color Line: African Americans in The Advertising Industry. Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners.
For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture.
The cast of MTV's The Buried Life joins us on The Drum for an inspiring conversation about bringing your dreams to life, producing reality television and closing the deal.
As Chief Reconnaissance Officer, ThayerWalker is Summit Series’ explorer-in-residence overseeing environmental affairs, global outreach, and communications. In addition to his role with Summit, Thayer is a correspondent with Outside magazine and has written for the New York Times, Men’s Journal, and Playboy. He has covered wars in Uganda and Nepal, explored the ocean at 2,400 feet in a homemade submarine, wrestled jaguars, and stranded himself on a desert island for 20 days—all for the love of story telling. Summit is his most exciting adventure to date.
Summit Series is a community of millenial leaders drawn together annually for three-electric days designed to connect, inspire, and empower. This year's Summit Series conference will be held April 8--11, aboard the Celebrity Century, an ocean-liner leaving from Miami and headed to an undisclosed tropical island in the Caribbean..
Interested in launching your own business? We will be speaking with Ahmad Islam and Sherman Wright, founders of commonground marketing about entrepreneurship in the advertising and marketing industry.
commonground was created in 2004 by Sherman Wright and Ahmad Islam. What prompted them both to leave executive positions at prominent Chicago agencies was simple: the passion to fill a significant void in the agency space. There was no agency fully equipped to address the “new marketplace” – a diverse and dynamic landscape comprised of the traditionally defined general market and a rapidly evolving multicultural consumer population.
During this episode of The Drum, we will open up the floor to questions regarding the summer boot camp. Applications for the boot camp will be due on January 14th. We will also discuss one of our boot camp clients, John Legend's The Show Me Campaign and make a special announcement with regard to The Jacqueline Factor.
This week, we will be speaking with Paul Bolls, co-director, PRIME Lab and Associate Professor in Strategic Communications at The University of Missouri School of Journalism.
About PRIME: The PRIME (Psychological Research on Information and Media Effects) Lab is both a research and teaching laboratory devoted to the study of how different features of media affect the way that people think, feel, and act. We conduct theory-driven, empirical research using psychophysiology and other behavioral science methods. We also teach both undergraduate and graduate students how to conduct independent research using these methods.
The PRIME Lab is part of the Missouri School of Journalism at the University of Missouri.
We have an exciting episode this week, speaking with Jovian Irvin about Thrivals 3.0™, a brand of thinking about the future.
It’s a way of thinking and learning about the broad social, political, environmental, economic and technological trends that are shaping the mid- to- long term future now. Thrivals is a fun, mind bending, future focused, innovative, leading edge and thought provoking learning experience where humans of all identities are challenged by each other, to think about new ideas, rethink old assumptions, build on the minds of others, to become, to do, to understand, to otherwise live this single planetary experience to its fullest.
e will be speaking with Adrianne Smith, Executive Director for The Center for Excellence in Advertising at Howard University.
Background: The 4A's has partnered with Howard University’s John H. Johnson School of Communications to establish a comprehensive center to address challenges, eliminate barriers and identify opportunities to achieve a more diverse and inclusive advertising industry workforce at middle to senior management levels.
The Center for Excellence in Advertising is charged with the following objectives:
- To provide professional development, leadership training and resources to increase and strengthen the impact of individuals of color in middle and senior level management across all disciplines.
- To provide the advertising industry with research, analysis, strategic and tactical consulting, and policy input to attain diversity goals and objectives.
- To benchmark best practices and solutions to increase the quantity and quality of persons of color in the industry.
We will be speaking with the founders of unKommon Kolor about being "young & creative." The owners of an amazing clothing line will share with us a little of their history and their future.
We will be chatting with Former Office of AIR partner and industry veteran Luke Raymond, who has recently partnered with NFL star Dhani Jones in creating a New York and Los Angeles based full-service advertising and design firm specializing in high-end interactive marketing in the fashion, sports, and hospitality industries.
The firm is called VMG Creative. (http://www.vmg-creative.com/)
Founded in 2010 by NFL star and business man Dhani Jones and Executive Creative Director Luke Raymond, VMG Creative provides digital design and marketing services that develop long-term brand loyalty for clients the world over. Since its launch, VMG Creative continues to build on its reputation as a progressive creator of strategic brand experiences on and off-line. Clients include: Ralph Lauren, Proctor & Gamble, United Football League, Eboost, Esquire Magazine…
This show will be the first in a monthly series highlighting "passion projects" of our members and supporters. We will be speaking with MGP co-Founder Kenji Summers (@kenjisummers) regarding The Passport Project initiative that he is launching. We will also speak with new MGP supporter and fiscal partner Trent Shelton, regarding his passion project REHAB TIME.
This will also be a call to action to support each other through collaborative partnership.
Luke Sullivan is the Author of Hey Whipple, Squeeze This: A Guide to Creating Great Advertising and also a Creative Director at GSD&M.
We will be speaking with Tiffany R. Warren, Senior VP, Chief Diversity Officer and Founder of ADCOLOR & The ADCOLOR Awards. Warren oversees all diversity efforts for Omnicom Group including the Omnicom Diversity development Advisory Council, the Omnicom Medgar Evers Associate Program and the Omnicom Diversity Initiatives Group.
This episode will feature Howard R. Jean, Director of the Call Me MISTER Program. We will discuss the importance of mentorship personally and professionally. We will also discuss creativity in the classroom and what educators can do to bring their classrooms up to TODAY!
The mission of the Call Me MISTER (acronym for Mentors Instructing Students Toward Effective Role Models) Initiative is to increase the pool of available teachers from a broader more diverse background particularly among the State's lowest performing elementary schools.
The summer bootcamp was awesome. Talk to members of MetaThinq as they discuss their summer, their agency, and what's next. We will also be joined by Jason White of Wieden and Kennedy to discuss his involvement and influence on the MetaThinq team members.
We will be checking in on the summer bootcamp. The group will discuss their first assignment, the development of their own ad agency brand, as well as what it has been like working with a team of 12 "strangers" that are spread across the country.
The Convergence of Sports, Brands, and Entertainment (S.B.E.)
Today we are chatting with Stan Lumax (@stonefacephotog), a versatile account director and photographer that currently calls Anomaly (anomaly.com) his home. A hybrid by profession, Stan's other home is wherever his camera is pointed at. Stan has taken his passions and found a way to make it work in the business of advertising. Recently, Stan led a Converse initiative that took place in Atlanta, GA called Band of Ballers. The event brought together artists from varying musical genres with a passion for the game of basketball; artists such as Jay Electronica, of Montreal, and Jermaine Dupri. Most notably it was the site of the reunion of Harlem bred platinum selling rap artists, Cam'ron and Jim Jones. This week's show will be about exploring the convergence of sports, brands, and entertainment. If you liked last week's show about "The Marriage of Corporate Brand Strategy & The Music Business" you will love this week's episode.
Guest Host: Tiffany Hardin Topic: The marriage between Corporate Brand Strategy & the music business .... an unhappy home?
What are brands really buying into with a music strategy and what happens when their leverage (the artist) into your pockets isn't pulling the weight in reeling you in? Would like to discuss the risks that comes with the amount of money companies dump into aligning artists with their brand.
BIO: Tiffany Hardin is an entrepreneur & Founder/CEO of start-up consultation firm Digital ARMM (Digital Asset Research & Media Management.) Using media metrics, Digital ARMM focuses on interpretation of metric data to build a strategy for recording artists. Earning her BA in Entertainment Management from Columbia College Chicago in 2007 she has worked for G.O.O.D Music, Violator Management, Monami Entertainment and currently, Translation LLC under the tutelage of John Monopoly, Mona Scott and Steve Stoute respectively. Tiffany is an executive board member of Soundctrl, a social organization based in New York City sponsored by Pepsi & dotMusic producing events focusing on the convergence of digital/social media and music. Tiffany often guest lectures at her Alma Mater throughout the year supporting student projects and connecting them with valuable internships and networking opportunities in music and media industries. She is currently working on her book, “Are you writing this down?” a how – to navigational guide for students to understand how to break into the entertainment business, what to do when you’re there and know when to break out.
Guest Host: Charles H.F. Davis III
Topic: Personal Branding - The power of constructing and communicating your professional identity
Charles is an Ivy League educated academician, social entrepreneur, marketing strategist, personal brand architect and inspirational speaker. A true jack of all trades and master of excellence, Charles is a multi-talented consultant of all things business and pleasure giving attention to the details while adding to his clients the power of personal style.
Millennials. Love them or hate them. They are here! Kevin Walker, principal of Culture Lab Creative will lead a discussion discussing some of the trends that we are seeing with the millennial generation. We will also pick up on last week's episode where the question was posed, "do millenials care as much about race."
CultureLab is an independent Southwest U.S. based communications agency that focuses on the use of consumer research and lifestyle intelligence to help brands and institutions effectively connect to the “NEW” general market.
The “NEW” general market to us is the group of cross cultural, diverse, urban, tech savvy, young adult consumers.
This week’s guest is Emmanuel Basnight from Burrell Communications. He will be discussing Threshold Nation, a new agency subsidiary of Burrell. Threshold Nation is designed to create a deeper, more organic, hands-on dive into the lifestyle of the multiethnic urban male consumer age 18-34. Dedicated to being in lockstep with the target with a focus on gathering specific intelligence celebrating similar psychographics within the entire segment, the new agency will offer corporate clients services that include advertising, account planning, market research consulting, creative support and engagement marketing through strategic non-traditional campaigns. Visit their website found at: http://www.thresholdnation.com
Today we are chatting with George 2.0 (www.georgetwopointoh.com) about his recently released project Turn Off The TV. We will chat about the benefits of turning off the television media and turning on your mind.
Turn off the TV is a sitcom mix tape that suggests that anybody and everybody can do what they see on television, as long as they turn it off long enough to be proactive about chasing their dreams. As almost all of the music and videos inspired by the mix tape were developed, recorded, shot, and edited with a Laptop, cell phone, or an improvised audio/video device, TOTV is proof that artists of any age and skill level can produce competitive content with little to no resources.
While so many people have contributed to the project in various capacities, it is your donation that is most critical. Your willingness to help will allow us to spread our message across the country and eventually the world.
This impromptu discussion will encourage our listeners and fans to discuss their thoughts on this year's Super Bowl ads.
The Drum is the voice of the new skool of culture creators & influencers in the media, marketing & advertising industry. Join us each Sunday at 4PM CST.
This week we will chat with Erin O. Patton, marketer and author of the book Under The Influence: Tracing the Hip-Hop Generation’s Impact on Brands, Sports & Pop Culture.
Description: From the tricked-out cars they drive, technology they adopt, and brands they wear to the beverages they drink, music they listen to, and language they speak, the Hip-Hop generation has had a profound impact on brands, sports, and popular culture. Out of pure necessity, these innovators applied creativity and ingenuity against the backdrop of the urban experience and used their influence to transform their music and culture into a lifestyle, attitude, and distinct set of brand preferences that would soon be emulated, adopted and packaged for mainstream consumption. Erin Patton begins with his own journey as a product of Hip-Hop's Generation X from Pittsburgh's steel-tough inner city to navigating corporate America's advertising and marketing worlds. Using case studies and proprietary insights from his breakthrough 7 Ciphers™ segmentation framework, Patton gives readers a front-row perspective as the early architect of Nike's Jordan Brand and consultant to both Fortune 500 brands and celebrity icons to chronicle how Hip-Hop became a dominant social and economic force, building brands and influencing the behavior of consumers of all ages and races throughout the world.
Desmond Marzette Planner for Nike W+K Portland will speak about the future of music marketing. Special guests on the show will include Nicolay & Phonte of The Foreign Exchange - http://www.theforeignexchangemusic.com/
Guest: Aubrey Walker, Associate Creative Director, Global Jeep, Global Hue
Topic: What it takes to climb the creative ladder in the agency world Description: Aubrey will provide insights into his career as a rising creative and provide young & aspiring creatives advice on how to improve their portfolio, how to deal with internal & external politics, as well as advice on how to maintain a creative flow in a chaotic work environment.
Guest: Jason White, Global Account Director, Nike at Wieden + Kennedy (WK) Topic: Globalization and How agencies and clients need to prepare for this shift Description: As more and more clients push into foreign markets to achieve growth, agencies and clients alike have to consider the best strategy for expansion. The pros and cons to each decision can seem endless. Topics of debate include localization vs. centralization, local knowledge vs. global savvy, and the increasingly difficult matter of evaluating talent across foreign languages and varying cultural paradigms. Our discussion will focus on his experiences in China and with WK's international brands, but I hope the lessons I've learned can be helpful to anyone trying to manage a business in today's global environment.
This week's show (12/20) will feature Clifton Simmons, VP Copy Supervisor at Campbell Ewald (ProfessorAdMan.com). He will be taking questions from a few aspiring creatives and help them through the process of creating a robust portfolio.
This week we will give an overview of The Marcus Graham Project programs and reveal plans for the upcoming year and answer any questions that you might have regarding our initiative.
Topic: "What does the New Mad Men look like?"
Special Guest: Antonio Neves (@Reverse 7) Award Winning Journalist - Television Host - Producer/Writer
Please view the video from a panel discussion held during Advertising Week in New York entitled: "The New Mad Men: How Familiar Agencies Are Writing a New Business Model for a New Ad World"
Video Link: http://www.scribemedia.org/2009/10/04/the-new-mad-men/
Please join us on The Drum today Sunday, 11/22. We will be speaking with John Casmon, Assistant Advertising & Creative Integration Manager at General Motors (GMC and Buick). We will discuss the the automobile industry (Where it has been and where it is going)
Host: Jamil Buie (@buie) - The Purveyor of Cool Guest Response: What is your childhood favorite automotive brand and where is it today?
This week @MadManRalph and @KenjiSummers will host a discussion on the influence of Japanese & Asian culture in the states and predict which part of the world will be next in terms of cultural influence.
This week we will discuss cause-related marketing trends and ask the question "Do brands find value in giving back?" Our guests this week will be Serve60 founder L. Maxwell McKissic and Brandolon Barnett, Director of Program Development & Media at Globe Aware.
SERVE 60™ is a national grassroots effort designed to increase service and volunteerism across America, calling all Americans to turn their Daylight Savings Time weekend into a community service weekend by pledging to SERVE 60™
Globe Aware is a nonprofit 501 (c) (3) that develops short-term volunteer programs in international environments that encourage people to immerse themselves in a unique way of giving back.
SERVE 60™ is a national grassroots effort designed to increase service and volunteerism across America, calling all Americans to turn their Daylight Savings Time weekend into a community service weekend by pledging to SERVE 60™.
Show Topic: Creativity Inspires. Inspiration inspires Creativity
This week's show is all about INSPIRATION. As we move forward in a season of change and closing off a turbulent economic year, we hope that we can all continue to be an inspiration one to another. We truly want this next show to be an interactive discussion where you call in and tell us, What inspires your creativity?
Michael Nwoke of the Creative Re:Source joined and shared what has inspired him. (www.restudio.org)
This week's show asked the question: "Has the national news taken a turn for serving as a marketing communications tool instead of as a point of information? "
Show Topic: Rising From Adversity
Special Guests: Julius Dunn, Founder of the Adversi+y/One-Club program and Cheeraz Gorman of Wieden Kennedy
Background: A survey of 44 professional forecasters by the National Association for Business Economics (NABE) found that 80 percent of economists surveyed believed that the economy was growing again, after four straight quarters of declines. In essence economists are saying that the worst recession since the Great Depression is over. Even the CEO of Google was quoted recently in Advertising Age as says the recession is behind us. The Drum will explore what this means for the advertising & marketing industry. We will host a dialogue to determine what this translates into for talent looking for work, agencies looking for new talent, as well as what marketers will or should do to come out of the economic slump. How can we get out in front, now that the recession is behind us?
Introducing the voice of the new skool of culture creators & influencers in the media, marketing & advertising industry. The Drum refers to the beat of the industry and the beat makers that are pounding away.
In the pilot episode, host Jamil Buie (@Buie) spoke with George 2.0 (@twopointoh) about his upcoming mixtape project "Turn Off The TV" and the future of media consumption; conducted a healthy discussion on the future of radio; as well as highlights from the NY MadMen Kenji Summers (@KenjiSummers) and Ralph Lee (@MadManRalph)