Restaurant and Retail Marketing: Recent Episodes
Michelle Brisebois
Marketing and digital trends, tips and advice to help the restaurant and retail industries succeed
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Chili's in the US and how it's using a Robot named Rita to drive guest satisfaction and operational ease.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how the pandemic has forced us to explore new foods. As we recalibrate into a world where we are at home more often — restaurants will need to recalibrate. Tomorrow's customer will be more nomadic physically and emotionally.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the importance of food photography on a restaurant's website. We eat with our eyes and there are compelling statistics to indicate we should make great food photos a priority.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at April 20th also known as "Weed Day". It's celebrated on 4/20…a reference to the number often associated with cannabis.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at dining in the Metaverse and how some big chains are entering this brave new virtual world.
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On today's Restaurant and Retail Marketing Flash Briefing, we continue to look at direct mail and how it can complement your digital marketing to make both stronger.
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New data from Canada Post shows us that direct mail could be the most effective spend for our marketing budgets.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Arby's new line of plush, squeaky dog toys. Fashioned into their iconic menu items — will they help make pet parents fall in love with the brand?
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the legislation in NY state that will make cocktails to go — an ongoing practice for restaurants.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Pinterest Trends Report and the category called "ancestral eats" and why we're reaching back in our lineage to find the next great meal.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at some research from Mail Chimp on open and click through rates for email campaigns. They've broken it down by industry and there are some great benchmarks for restaurants and retail.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at dark stores and how they are revolutionizing grocery delivery. Similar to the Ghost Kitchen model for restaurants, as more sectors get on the delivery bandwagon — it will become more efficient.
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On today's episode of Restaurant and Retail Marketing Flash Briefing, we look at drone delivery. Picture your food delivered in 3 minutes onto someone's front yard. It may be a sight closer to reality than we realize.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at some of the best ever April Fool's pranks of all time. There might be some ideas here for you to have a little safe fun on social media.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at new research from NPD Group that reveals where off premise food consumption in Canada is shifting.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how the hospitality industry can improve their employee brand and protect their team and businesses with a sexual harassment investigation process.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at employment branding and how you should define the scope of your sexual harassment policy. What are the rules when employee are off the clock and who's included in the policy parameters?
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how April is Sexual Harassment Awareness Month and why the restaurant industry is one of the worst places to work…and feel safe from sexual harassment. What do you need to include in your employment policy?
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On today's Restaurant and Retail Marketing Flash Briefing, we look at McDonalds' roll out to 600 US stores of their new plant based protein burger. The pilot in 8 stores was stellar and exceeded expectations…the roll out to more stores is telling a different story. Why do test pilots sometimes lead us astray?
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On today's Restaurant and Retail Marketing Flash Briefing, we look at March 26 and upcoming Earth Hour. It would probably be a great idea to turn down the lights and light some candles to mark the occasion.
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On today's Restaurant and Retail Marketing Flash briefing, we look at how our content strategy should include "listicles" which are mash-ups of lists written like an article.
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On today's Restaurant and Retail Marketing Flash briefing, we look at Pinterest trends report for our regular "crystal ball gazing" into future trends. We discuss what an "alt bash" is and why they're popular and how your business can weave them into your business model.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the traditional foods to celebrate Spring Equinox in the Northern Hempisphere.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at why a clamp down by governments on social media is likely part of the new world order and how our content strategies for our owned channels can be our biggest asset. Part one of a series for next week.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the return of Howard Schultz for his third run as CEO of Starbucks. Can the chain's founder bring back some of the magic?
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On today's Restaurant and Retail Marketing Flash Briefing, we look at St. Patrick's Day and some stats around spending. Spoiler alert…the priority is food.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent announcement of major restaurant chains ceasing operations in Russia in response to the attack on the Ukraine. Consumer activism is alive and well.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at marketing channels and why the restaurant industry is discovering they have alot more of them now than pre pandemic.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the innovative menu items restaurants are introducing to drive donations to help the people of Ukraine.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how restaurants can weather proof their outdoor spaces to extend use of the patio all year round.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how to calculate the ROI (return on investment) of those extra seats as you expand your indoor dining post pandemic and hopefully keep your new patio operating.
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This week we start a 4 part series on why outdoor dining will continue to drive restaurant traffic and what trends will be impacting its success.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at International Women's Day and focus on why women have not made inroads as restaurant industry leaders both front and back of house. This year's hashtag is #BreakTheBias
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the last in the media mix series…paid advertising. Carve off a bit of budget to pay for some media exposure. You control the message and the placement and by the way…social media really isn't free. You pay for it with your time and your data.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Earned Media and how the awareness we gain because our businesses are news worthy can be effective and cost effective in a post cookie tracking world.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Today, we examine the art of Earned Media channels.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Today, we examine the art of Owned Media channels.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at "Open That Bottle Night" where consumers and restaurants take that last, special bottle and embrace the savouring of it — not continuing to save it.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Google's new Privacy Sandbox which will follow in Apple's footsteps to allow users more control over how their online behaviour is tracked and marketed to.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the change to Apple's data privacy policy and how it's made it harder for Facebook to micro target their ads.
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On today's restaurant and retail marketing flash briefing, we look at how restaurant prices are rising, alot and how operators are dealing with it.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the rise of second hand retailing and how younger consumers are keen to do business with retailers who aren't afraid to focus on zero waste.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how Tim Horton's is growing briskly by embracing the "less is more" approach to a pared down menu and smaller footprints.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at National Drink Wine Day celebrated on Feb. 18. Promote it on social media — hopefully where you are, things are opening back up again.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the burger chain White Castle and their move to roll out back of house robots to offset labour shortages. The chain has piloted the technology and will be expanding it to 100 more units.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how one restaurant in Colorado has hired a full time therapist to support its team. As we look at your employment brand, this new "perk" could be a trend in the making.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at some Valentine's Day statistics — you may be surprised to find out that Fido makes out like a bandit on V-Day.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at some early predictions for just how strong restaurant sales for Valentines will be this year and a killer recipe that would be great on your Valentine's menu. Check it out at https://thebakermama.com/recipes/heart-caprese-salad/
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the new announcement from Door Dash and how the third party delivery company is partnering with the floral industry to deliver flowers and food. As the industry starts to include more verticals, efficiencies will be gained.
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On today's Restaurant and Retail Flash Briefing, we look at how labour shortages might make customers have to wait longer for their meals and how we can help them be happy about it.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at patio season 2022. How will you run your restaurant now that you have more seats? Listen to the briefing for tips on which menu items are crowd pleasers and P&L pleasers.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how the percentage of restaurants with outdoor seating has increased during the pandemic and how this will increase overall capacity when restrictions are lifted.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent earnings report by Facebook…now rebranded Meta. There be dragons ahead for the social media giant. Other platforms are stealing share of free time and Apple's new "do not track" options are dampening the ad effectiveness.
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On today's Restaurant and Retail marketing Flash Briefing, we look at Budweiser's new zero carb beer launch and how they're leveraging NFTs to give customers insider access to perks.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Valentine's Day and think about how this important restaurant holiday will be different due to COVID 19…again.
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On today's Restaurant and Retail marketing Flash Briefing, we look at Dominos Pizza and their new promotion that gives $3 credits to customers to encourage take out orders to mitigate the labour shortage.
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On today's Restaurant and Retail Marketing flash briefing, we look at the BNPL or Buy Now Pay Later trend for 2022. It's on fire.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the hashtag holidays that will be trending on Social Media for January 28. The show will be moving to a 5 day a week, Monday to Friday schedule moving forward.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at more fun stats from Super Bowl Sunday. Everything from food trends to calling in sick the next day.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at some statistics for food orders for Super Bowl Sunday and talk about how you can ride the wave of America's second largest food holiday.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at "The Big Game" and how restaurants can get ready for the patrons both on premise and with take out who will no doubt be in the mood to revel in the party atmosphere.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at sustainable business practices and brand positioning and its true value to our customers and our bottom lines.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Jan. 23 — National Pie Day. It's a marketing opportunity to upsell on your menu.
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On today's Restaurant and Retail Marketing Flash briefing, we look at the high cost of returns for online shopping and why the fashion sector is ripe for disruption in terms of bridging the online and inshore experiences.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the necessity that has become a trend — dining al fresco. Even if you live where the snow is 2 feet deep, having a patio year round is likely here to stay.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how COVID 19 has changed consumer behaviour for ever. The first big change for restaurants is the melding of day parts. How can you benefit and monitor these shifts for your own business success?
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On today's Restaurant and Retail Marketing Flash Briefing, we look at some research from Cardiff University titled: Where The Rules Don't Apply. Organizational Isolation and Misbehaviour in Elite Kitchens. Turns out, the isolated and often physically brutal design of restaurant kitchens may be contributing to the legendary toxic behaviour of some chefs.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at some statistics related to supply chain woes…and how the consumer is adapting to these shortages and what that might mean for how we market to them.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how one US quick serve chain is embracing voice ordering technology with artificial intelligence and rolling it out across 267 units because they've discovered it's driving more revenue to their balance sheet.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the hashtag holidays for January 15. There are some good ones today that are very food focused.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the prediction that third party delivery will morph into a strategic strength for operators as they band together and figure out how to take the reins of control back in house again.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at food halls as a trend with momentum prior to the pandemic and predicted to grow even faster post pandemic. How can stand alone operators embrace some of the food hall marketing tactics to compete?
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On today's Restaurant and Retail Marketing Flash Briefing, we look at trend #3 for 2022 as outlined by a recent article in restauarantdive.com. Plant-based proteins are smashing all predictions when the big chains pilot the new menu items. We look at why and how it's time to jump on this trend.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at predictions and trends for 2022. The pandemic and supply shortages have forced restaurants to scale back the number of items on their menus and it's proving to be a power move.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at a new report from Restaurant Dive that highlights 7 key trends for restaurants in 2022. Trend #1 is around embracing technology. Your next drink may be mixed by a bot.
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On today's Restaurant and Retail Marketing Flash Briefing, we take a look at "Dry January", a movement now in its 9th year. Just how many more people are planning to participate this year compared to last? The number may surprise you.
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On today's show, we look at the movement started in 2012 to get families gathered around a fabulous meal for #SundaySupper. January 9th this year is National Sunday Supper Day. We'll look at how your restaurant can create a take out meal to for families to enjoy while you highlight it on social media.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at generation Z or "Zoomers" born between 1997 and 2012. Pinterest has released a new report on what they want, how they want to be marketed to and it reveals a fascinating picture of an emerging consumer.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at new Pinterest research and how Zoomers are differing from other generations. Gen Z, Zoomers…whatever you call them, Pinterest has a new report that gives us a peek at what makes them tick!
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On today's Restaurant and Retail Marketing Flash Briefing, we look at TikTok and how adding sound can take your engagement from ho hum to off the charts.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Flexitarians and break down exactly how much of your customer base they represent and how they define their diet.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the annual focus on vegan eating called "Veganuary". It's an annual, month-long challenge for people to eat a vegan diet.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the power of Instagram Reels and how they are driving the most engagement on the IG platform. Also, Facebook will be allowing you to share your Reels there too.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at those tactics that should definitely be on the list for 2022. Embracing some form of technology to drive operational efficiencies is definitely one of them.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the power of the word "new". It's a New Year tomorrow and we love what's new because, it's got to be better, right?
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On today's Restaurant and Retail Marketing Flash Briefing we look at marketing resolutions for 2022 and key words go a long way to draw customers to you and to drive those sales through the roof. Words matter — here are the ones that matter the most.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at making those marketing resolutions for the new year. Assuming you'll have some quiet time in January, developing a customer persona and mapping the customer journey is a brilliant way to make it easier for really great new customers to find you more easily.
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On today's Restaurant and Retail Marketing flash briefing, we look at some marketing resolutions for 2022. Today, we discuss planning in shorter arcs to still have a strategy…but one with flexibility.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the hashtags trending on social media for Dec. 24, 25, 26 and 27th and look at the importance of businesses taking a social media break. This Flash Briefing will be taking a break from Dec. 25 - 27 and will be back on December 28.
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On today's Restaurant and Retail Marketing flash briefing, we look at trend #2 for baked goods in 2022 according to Food in Canada Magazine. It's all about natural colours and flavours.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at bakery trends for 2022 according to Food in Canada Magazine. Plant based anything is very on trend right now but weaving a little of it into your pastry menu, could be marketing gold.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how Uber Eats is partnering with technology company Motional to test autonomous delivery for 2022.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the final sales results for the November shopping data and it's very encouraging. Sales were very high and people seem ready to "clean up nice" and get some new duds.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Instagram Trends for 2022 and how young people are crushing on home baking.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the social media holidays that are trending on December 18 and 19. Dust off your best Will Farrell impression because it's "Answer the Telephone Like Buddy the Elf Day".
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the success of the pilot McDonalds has been conducting for its new McPlant burger using Beyond Meat's plant based protein burger patty. Sales in the pilot stores have been 3 times their projections. This trend is on fire.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Pinterest predictions for 2022 and in particular, the trend towards ancestral foods. It's not surprising that we reach for comfort after a difficult time.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Pinterest Predicts trends for 2022 and afternoon tea is a big draw for people looking to replace happy hour with something healthier.
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On today's Restaurant and Retail Marketing flash briefing, we look at Pinterest Predicts trends for 2022 in the baking category. There are some interesting spikes in pins and searches for interesting cake designs.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the new Pinterest Trends Report for 2022. Trend #1 is called "Dopamine Dressing" and look out folks, things are about to get bright.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the big hashtag holidays this week that focus on food.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how Denny's restaurant chain is launching a new digital rewards campaign that connects to the launch of the new Matrix movie on Dec. 22. QSR (Quick Serve Restaurants) are on the leading edge of digital transformation and other restaurant models are sure to follow.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at December 10 — #NationalLagerDay and how restaurants and bars could leverage this social media holiday to their benefit.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how consumption of wine, especially sparkling wine has shifted in a good way.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at Small Business Saturday which was held on November 27. How did the small retail and restaurant operations do this year? The results are in and they're really encouraging.
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On today's Restaurant and Retail Marketing Flash briefing, we look at the recent Black Friday and Cyber Monday shopping trends and examine how curb side pick up continues to gain momentum….but just how fast is it really growing?
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On today's Restaurant and Retail Flash Briefing, we look at the huge jump in BNPL or Buy Now Pay Later payment plans. It's so popular, it's driving sales.
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On today's Restaurant and Retail Marketing Flash Briefing, we do a deep dive post game analysis on how the retail sector changed this past Black Friday and Cyber Monday shopping cycle. Our first trend is all about giving workers Thanksgiving off…but did it hurt sales?
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On today's Restaurant and Retail Marketing Flash Briefing, we look at what's trending on social media in terms of food for Dec. 4 and what the most popular cookies are on TikTok.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how Burger King is speeding up their drive through times by streamlining their menu. Does your menu design make you more operationally efficient?
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On today's Restaurant and Retail Flash Briefing, we look at how some countries started consuming more local wine in 2020 and they've doubled down in 2021 and are staying close to home in terms of their consumption patterns.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the hashtag holidays that will be trending on social media today.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at #GivingTuesday and how this day right after the largest shopping day of the year is designed to give back and show our gratitude for our abundance.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how you can find those cool behind the scenes moments to feature during this very busy day.
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On today's Restaurant and Retail Flash Briefing, we look at the looming Cyber Monday and about how you can work your email campaign so customers click through and buy from you.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how to use social media to drive traffic to your online store.
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On today's Restaurant and Retail Marketing Flash Briefing, we talk about how to increase your Black Friday Cyber Monday conversion rates by streamlining your checkout process.
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On today's Restaurant and Retail Marketing Flash Briefing we look at how the e-commerce shopping experience should be optimized for a good shopping session.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at a countdown to Black Friday and Cyber Monday and how knowing when to discount and when not to discount can help you drive sales and profits.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at a countdown to Black Friday and Cyber Monday and how optimizing your products can generate more sales conversion.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent announcement that Starbuck's is launching a new concept store in New York City using Amazon's "Just Go" technology. No cashiers means a leaner, more profitable business model. Listen to the show to hear why this innovation is rolling out faster than anticipated.
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On today's Restaurant and Retail Flash Briefing, we look at Expedia's new campaign prompting consumers to prioritize experiences over "stuff" this Black Friday. It's a great message for restaurants to jump on to promote creating memories with good food over traditional consumer goods.
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On today's Restaurant and Retail Marketing Flash Briefing, we'll look at gift cards for restaurants and why promoting these might just be the secret to your holiday sales success.
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On today's Restaurant and Retail Flash Briefing, we look at how to craft an email that gets noticed, opened and acted upon. All it takes is a little whimsy in the subject line.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the supply chain strain that's causing many an Irish Pub to scramble. A world wide shortage of imported alcoholic beverage products is making a pint of Guinness a rare treat.
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On today's show, we look at how commutes have shifted in terms of place and time. Listen to the Restaurant and Retail Flash Briefing to hear where the business is going.
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On today's episode of the Restaurant and Retail Marketing Flash Briefing, we look at Black Friday and current holiday shopping trends. Does Black Friday still carry significance as a retail holiday? Listen to the show to find out.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at why full service, independent operators are missing out on the trend to embrace technology and why this could be a missed opportunity.
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Hear why restaurants need a local SEO strategy.
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On today's restaurant and retail marketing Flash Briefing, we look at online gaming and QSR take out. Turns out it's the ladies who are driving alot of the business. Listen to the briefing to get ideas on how you can tap into this trend.
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On today's Restaurant and Retail Marketing flash briefing, we look at mall traffic and in-person Christmas shopping. People are jonesing to be out in the stores so bricks and mortar operations may see quite a boost.
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Today, we talk about how November 6 is National Nachos Day and a bit about the history of this beloved snack.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the 40th anniversary celebration of the McRib sandwich at McDonalds. They're giving away NFTs which are Non-Fungible Tokens…digital art authenticated on blockchain technology.
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On todays Restaurant and Retail Marketing Flash Briefing, we look at the red hot trend for Indian-style pizza. We discuss the growth and the opportunities this new fusion of cultural flavours offers.
See the CBC segment here https://www.cbc.ca/player/play/1968348739553
On today's Restaurant and Retail Marketing Flash Briefing, we look at the last minute shopper for Christmas and discuss how this large group of consumers could be a gold mine for local businesses this holiday season.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at how Burger King is stoking interest in their loyalty program by running a contest where the prize is Bitcoin and other types of Cryptocurrency.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the Canadian wine industry trends and discuss some clouds on the horizon when it comes to wine consumption and younger consumers.
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On today's Restaurant and Retail Flash Briefing, we look at trends in spending for Halloween 2021. It's back bigger, better and scarier than ever.
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On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent announcement that Facebook is rebranding itself Meta Platforms Inc. It's indicative of the company's direction which is to embrace the meta verse. Listen to the show to hear what this means and how it will be a game-changer for the hospitality and retail industries.
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On today's restaurant and retail flash briefing, we look at the minimalist wedding trend and discuss how restaurants can serve this sector efficiently.
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On today's restaurant and retail flash briefing, we discuss how you can "tap into" (all puns intended) #AmericanBeerDay on October 27.
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On today's restaurant and retail flash briefing we look at the news that Pay Pal is making moves to acquire the social media platform Pinterest. Pay Pal is flush with cash due to it's success during the pandemic. Listen to the briefing to hear how this merger might change how we shop online.
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On this episode of the restaurant and retail marketing flash briefing, we look at how to tweak your marketing content to ensure you have a hyper local SEO strategy. Listen to the briefing for tips that will drive customers to your door.
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On today's episode of Restaurant and Retail Marketing Flash Briefing, we look at the recent news that Instagram has enabled posting from desktop computers. It's been a long time coming but for social media managers, this is great news.
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On today's Restaurant and Retail Marketing Flash Briefing, we talk about National Food Day and how this annual date every October 24 is about healthy options. It will be trending on social media so learning a bit about the roots of the movement will give you ideas for social media posts. Listen to the briefing for some tips.
On todays Restaurant and Retail Marketing Flash Briefing, we look at new research about how restaurants who collect cell phone numbers of their customers and get permission to text them offers — see a lift in frequency and value of spend. Listen to the briefing to hear the exciting stats for a marketing strategy that's simple and inexpensive to implement.
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On today's Restaurant and Retail Flash Briefing, hear how foot traffic spiked in August to levels even higher than 2019 and how consumers say that there are some things physical stores just do better than online stores. Listen to the briefing for marketing tips and statistics.
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On today's Restaurant and Retail Flash Briefing we look at a new report about the state of the restaurant industry and in particular, how restaurant technology will be the front line strategy for surviving and thriving in a tight labour market. Listen to the briefing to hear just how many restaurants are "embracing the bots".
On today's Restaurant and Retail Flash Briefing, we look at predictions from NPD Group and Deloitte about how much consumers are planning to spend this holiday season and how many of them are planning to start early. Listen to hear why you'll want to pull your holiday marketing plan forward.
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On today's Restaurant and Retail marketing Flash Briefing, we talk about the "great resignation" and how it's impacting the brand experience in hospitality.
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On today's show, we'll be looking at a social media trend that's big with younger females. Listen to the Restaurant and Retail Marketing Flash Briefing to hear why tinned fish could be a great addition to your menu.
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On today's Restaurant and Retail Flash Briefing, we look at #WorldFoodDay which is every October 16. Listen to the show to hear how you can help and connect to a theme that will be trending on social media.
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On today's Flash Briefing, we look at Bitcoin and the trend towards retailers and restaurants accepting Bitcoin. You may be surprised to hear how many established businesses are already taking Bitcoin for payment. Listen to hear who's already in the game and how you can start to plan for a crypto currency future.
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On today's Restaurant and Retail Flash Briefing, we learn how the right message in your bricks and mortar location can make all the difference between a sale or no sale.
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On today's Restaurant and Retail Flash Briefing, we look at the supply chain issues facing retail and restaurants for holiday season 2021 and we talk about how businesses can create a local strategy to capitalize from last minute shoppers who can't get gifts for their friends and family.
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Local customers are your bread and butter. Take our online course about how to attract local customers who are ready to make a purchase by clicking on the link at https://textrixinnovationschool.teachable.com/p/attract-local-customers
The course is fun, easy to follow and filled with step, by step instructions for restaurants to set up their Google Business profiles.
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New research checks in with Generation Z and discovers that fashion has replaced food as the category they're spending the most money on. This new priority is emerging for first time since 2014. Listen to the briefing to hear the topics Gen Z considers to be important.
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Facebook is the most popular social media platform in the world. The company owns other channels such as What'sApp, Instagram and Occulus VR. Employee activists are coming forward to say the company puts profit ahead of people. There are accusations that the social media site boost posts that express anger ahead of posts that are more informative. Listen to the briefing to hear how social media might have a secret handshake in terms of what content we see first.
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Facebook and all of it's other social media holdings like Instagram and Whats App were offline for 6 hours on Monday October 4. Listen to the briefing to hear why this is a great reminder for businesses not to put their hard earned customer relationships in the hands of big technology companies.
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Black Friday is coming up quickly and the 2021 shopping season is set to have a new set of hurdles in the form of supply chain and labour shortages. Listen to the briefing to hear what's being predicted for this holiday season and how restaurants and retailers can partner to see some positive results.
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As you plan your marketing strategy for 2022, consider adding TikTok to your mix. New research shows it's very powerful in converting viewers of the videos into new customers. Listen to the briefing to hear more about TikTok for restaurants.
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New research tells us that customers are leaving if the wait is too long. Listen to the briefing to hear just how many are leaving.
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New research is indicating that time to serve customers at the drive throughs is getting slower. Listen to hear just how much time is being lost.
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Voice Search and food ordering are going hand in hand as the research is showing most people are very comfortable using conversational commerce to book reservations and to order a meal. Listen to the briefing to hear just how common it is.
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Listen to the briefing to hear how new research indicated the challenges connected to order accuracy because of the labour shortage.
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When people use voice search they are often on their mobile devices and looking for a business near them. Listen to the briefing to hear how "near me" searches have grown and why restaurants can benefit the most by ensuring their SEO drives that local SEO to them.
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Since Apple began asking users whether they would allow their online activity to be tracked, only a small percentage have agreed. As of 2023 Google's cookies will go away. Listen to the briefing to hear how you can use innovative tactics to understand your customers' behaviour and decision making process.
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You can draw more social media traffic by using these hashtags for the "National Days of" that will be trending for September 25.
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As you look at your marketing strategy for 2022, here are some social media trends to look out for. Listen to the briefing to hear how User Generated Content and Unbundling of Reddit are going to be important for your SEO.
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Social Media Today is listing the top 8 trends in social media that we'll be seeing in 2022. Listen to the briefing to see what's in store as we look at numbers 5 and 6.
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Social Media Today is reporting on the key trends likely to affect how potential customers use social media in 2022.
The team from Red Website Design share 8 social media trends to watch out for…listen to the briefing to hear about numbers 3 and 4 on the big 8.
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Alt Tags, Alternative Text is copy inserted into images on your website to help the search engines index your images. Listen to the briefing to hear how to write alt text that draws the search engines like a magnet.
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Social Media Today has posted its predictions for the top 8 social media trends for 2022. Listen to the briefing to hear why social commerce and video content are leading the innovation.
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Here are the #holidays that are trending on social media for September 19 - 21. Listen to the briefing to hear how you can use these fun days to build your marketing message.
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Across France, the wine industry has had a terrible 2021 growing season. Early on, in April, devastating frosts caused damage at about 80 percent of the country's vineyards, and through to last month, when Provence was hit by some of the worst wildfires France has seen in decades. Listen to the briefing to hear how you might want to prepare your menu to brace for a Champagne shortage.
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Walmart's partnership with Ford and Argo AI is part of the retailer's ongoing experimentation with autonomous deliveries and its efforts to improve its deliveries overall. The company noted in its press release that it tested autonomous deliveries with Ford in Miami back in 2018. Listen to the briefing to hear how this huge retailer is addressing that very tricky "last mile" of the delivery journey.
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Pricing is one of the "P's" of the marketing mix and food delivery companies are using it to their advantage. Allowing operators to scale up or down could help smaller restaurants that rely on third-party apps as a solid revenue stream. Tiered pricing could also help third-party apps preserve their customer bases as more consumers order directly from restaurants' channels to save money. Listen to the briefing to hear how tiered pricing will work for the delivery companies.
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Delivery platforms DoorDash, GrubHub, Caviar, Seamless, Postmates and Uber Eats sued New York City on Thursday over the Big Apple's permanent 15% delivery fee cap, which the city passed in August. Listen to the briefing to hear why they argue that the fee cap is harmful to the industry — not just the delivery companies.
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The Roadie acquisition by UPS recently will expand UPS into same-day delivery. In June, UPS CEO Carol Tomé shared that the company was looking into ways to offer same day and said pilots were underway. This will allow UPS to get into delivery of perishables like groceries and restaurant food. Listen to the briefing to hear more about this new step by UPS.
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Burger King is focusing on healthy food options with the nationwide reduction of 120 "non-essential" artificial ingredients — the blacklist includes sodium ethyl p-hydroxybenzoate and potassium hydrogen sulphite — there is also a Keep It Real Meals promotion. Listen to the briefing to hear what celebrities Burger King is partnering with on this launch.
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The non-alcoholic beverage options have expanded again, thanks to Stella Artois. Liberté tastes just like the classic Stella Artois Lager, with the malt sweetness, crisp hop bitterness, and clean finish, just with 0.0% ABV. It's the perfect option for anyone looking to enjoy a night out without consuming alcohol. Listen to the briefing to hear which US cities will get to try this exciting new no-alcohol beer first.
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Listen to the briefing to hear what "National Days Of" are trending for September 12 - 14.
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Numerous workers have left the restaurant industry to seek careers elsewhere, especially after many restaurants closed early in the pandemic. Listen to the briefing to hear what other industries restaurant workers have moved to.
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Many operators continue to pin the labor crisis on higher unemployment benefits offered during the pandemic, but a closer look at several labor reports released in the past few weeks show the situation is much more complicated. Listen to the briefing to hear how new research points to more complicated reasons as to why restaurants can't find workers.
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In-store signage might seem “old-school,” but it effectively drives revenue in today’s climate. In a recent consumer survey, Inmar found that 69% of shoppers recall seeing in-store product advertisements. Listen to the briefing for ideas as to how you can create in-store signage that drives revenue.
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As retailers battle for labor ahead of the hectic holiday shopping season, Walmart is raising hourly wages for 565,000 associates by at least $1. Listen to the briefing to hear how the war for talent can be waged by becoming an "employer of choice".
With the talent shortage still ongoing and workers experiencing unprecedented levels of burnout, employees are currently in a position of unusual power. Employers desperate to keep their businesses running and fulfill demand have offered new health and lifestyle benefits, training and education opportunities, and signing bonuses, among other incentives. Listen to the briefing to hear how some Starbuck's employees are looking to unionize.
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Here are some "national day of" holidays that you can leverage for some social media attention. Listen to the briefing to hear what's on deck for September 5, 6, and 7th.
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One of the most surprising alcohol trends to come about in recent years focuses on low- or no-ABV drinks. As moderation grows in popularity, many consumers across the globe are embracing no-alcohol and low-alcohol beverages. Listen to the briefing to hear just how much growth is expected for no/low alcohol beverages.
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Online retail giant Amazon has agreed to work with buy now, pay later company Affirm to offer some of its online customers the option to pay for goods in instalments. Listen to the briefing to hear how the program will work.
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Higher wages in the restaurant industry has positively impacted customer service, according to new research from the Cornell SC Johnson College of Business. Listen to the briefing to hear how paying your team more can benefit them, your customers, and you.
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The pandemic has proved difficult for operators, but Technomics, which provides regular and detailed breakdown of foodservice statistics and trends in Canada and beyond, says that growing ingredients and gradual recovery to menu item counts give a reason for hope in the year ahead. Listen to the briefing to hear how Canadian menus are seeing some fascinating shifts.
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As coronavirus cases proliferate, six in 10 U.S. adults said they have changed their restaurant habits, according to a survey of 1,000 adults aged 18 and older conducted by the National Restaurant Association Research Group. Forty-one percent of respondents said they didn't change their behavior. Listen to the briefing to hear which groups are more likely to have changed how and if they dine.
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The future of the restaurant industry is high tech. As pressure mounts to drive higher margins and labor becomes more scarce — technology will go from being a luxury for a few risk-takers to a table-stake for those who plan to succeed. Listen to the briefing to hear about one pizza chain that figured out how to use automated merchandising to drive their growth.
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The New York City Council on Thursday passed a permanent commission fee cap on third-party deliveries. Delivery fees will be capped to provide relief to the battered restaurant industry. Listen to the briefing to hear how much of a cut is being mandated.
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nstagram is changing the way that external links are shared within Stories frames, with the current 'Swipe up' links to be removed from the process entirely, and replaced by its new 'Link' sticker option instead.
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When it comes to influencer marketing on social media, Micro-Creators generate consistently high engagement rates, while celebrity Creators are better for reach and brand awareness. Listen to the briefing to learn how to measure an influencer's level of engagement with their audience.
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The data is in and 2021 influencer engagement rates are up, but video view rates skyrocketed. Listen to the briefing to hear how Instagram video and influencers could be a great strategy for you to employ.
Loyalty programs have become popular tools for QSRs to not only retain and attract customers but also collect coveted diner data. These rewards offerings have increased diner frequency, and several reports show loyalty members tend to spend more than their non-loyalty counterparts. Listen to the briefing to hear how loyalty programs could stoke your sales.
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Grubhub and Yandex Self Driving Group are deploying 50 delivery bots to The Ohio State University campus. This marks the first college campus Yandex is operating at as part of a partnership to provide delivery of on-campus food to students.
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Six trends for back to school 2021 that prove it's another abnormal year. Listen to the briefing for tips on how to connect with back to school trends.
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August 30 is Cabernet Sauvignon Day using the #CabernetSauvignonDay. Listen to the briefing to hear how you can ride the tails of this popular social media focus.
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Despite the rise of coronavirus cases related to the delta variant and an increase in safety regulations, diners continued to go out last quarter, especially for special occasions. Listen to the briefing to hear how many operators have increased their prices in the midst of this resurgence in demand for dining and in the spread of the virus 4th wave.
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Each year, a majority of online product searches fail to successfully utilize entered search terms to match up customers with the products that they are searching for. It’s a billion-dollar problem that is frustrating for customers and retailers alike. Listen to the briefing to hear how you can weave these important terms into your content so you can rise in the search rankings.
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A dry bar in Dublin has been such a success that its owners are exporting the idea to the Middle East – and eyeing up the US and Australia. Will it catch on? Listen to the briefing to hear what consumer trends might be driving this concept.
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Pulses are widely recognised and accepted by consumers globally as a plant-based source of protein and other nutrients. They can be grown sustainably and are generally cost-effective. Listen to the briefing to hear how Pulse flour is cited by Mintel as a big ingredient trend.
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The PepsiCo-owned soft drink is partnering with the Boston Beer Company (SAM) to make "HARD MTN DEW," a sugar-free canned beverage with 5% alcohol by volume. In a press release, the companies said they paired together because they "understand the importance of delivering new, breakthrough innovations to address the changing tastes of drinkers." Listen to the briefing to hear the fascinating history of Mountain Dew and just how much market share the brand commands.
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Buy-now, pay-later financing allows shoppers to make purchases and pay them off over time. Afterpay is an Australian company that offers such loans free of interest. Apple and Square are both making big moves to implement this into their payment platforms. Listen to the briefing to hear how adding this to your operation could stoke sales.
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Grubhub this week announced a new assisted ordering feature, which will begin rolling out to restaurants Aug. 23. The feature replaces phone orders by giving customers three option prompts: place an order, ask questions about a previously placed order or ask any other questions. Listen to the briefing to hear how this new technology can help improve service and operations.
Sales of rum are up in 2021 - especially premium rum. Rum’s is versatile with expressions ranging from white rum and black rum, to dark rum, overproof rum, spiced and flavored rums. Popular spiced and flavored rums are driving category growth, as are top-shelf super-premium aged rums. Listen to the briefing to hear just how strong the growth is.
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Wendy's has expanded its partnership with Reef Technology, which was originally a pilot of eight units in Canada, to open 700 delivery kitchens over the next five years in the U.S., Canada and the United Kingdom, according to a press release. About 50 kitchens are expected to go live this year, and the remainder will launch between 2022 and 2025. Listen to the briefing to hear how the model is lean, effective and about to turn the industry on its ear.
Pizza Hut has launched Beyond Meat’s meat-free pepperoni to top any of their pizza crusts in five U.S. cities, starting August 10.
The topping is only available for a limited time and is the latest expansion of the partnership between the maker of meat alternatives and the parent company of Pizza Hut, KFC and Taco Bell, Yum Brands. Listen to the briefing to hear what Pizza Hut's long-range plan might be.
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Pent-up demand from consumers for dining has seen several restaurant brands express comfort in changing prices during the recent round of Q2 earnings calls. During Yum Brands' Q2 call, for example, CFO Chris Turner said, "We are also confident in the pricing power of our brands and partner closely with our franchisees as they make strategic pricing decisions in their respective markets to deal with cost pressures." Listen to the briefing to hear why these CEOs are willing to build in the escalating costs they're seeing.
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Victoria's Secret has been accused of objectifying women and its leadership has endured scandal and inappropriate behaviour. Some argued this was part of its charm but with attitudes towards diversity and equality changing, Victoria's Secret is too. Listen to the briefing to hear how a brand rooted in old thinking is planning a come-back.
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OpenTable has launched Direct Messaging, allowing diners and restaurants to directly communicate before a reservation, without ever having to make a phone call. Direct messaging empowers restaurants to serve up better hospitality by preventing cancellations and no-shows and building stronger connections that keep guests coming back. Listen to the briefing to hear how this new feature can help you boost sales and improve guest experience.
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Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company announced Thursday. Users will be able to filter searches using these attributes and the “Proof of vaccination required” attribute will be visible in search results. Listen to the briefing to hear how Yelp is also monitoring negative reviews from those who disagree with your stance.
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From Restaurant Dive: Vaccination requirements, which some restaurants in major metros like Los Angeles, San Francisco and Washington, D.C., have put into place voluntarily, have quickly evolved from a hypothetical strategy to quell rising COVID-19 cases to government policy. Requiring vaccine passports results in an uptick in vaccination appointments. Listen to the briefing to hear just how asking for proof of vaccination may impact your business.
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Molson Coors has announced plans to axe 11 of its economy brands. The list contains some seemingly familiar names but many of the disappearing products are offshoots of more popular brands that won't be going anywhere. Listen to the briefing to hear which brands are being discontinued and why the beer company is going upscale.
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Here are the hashtag holidays that are food and drink focused that will be trending on social media from August 4 - 6.
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Millions of American workers are being robbed everyday. They’re being robbed by their employers in the form of wage theft. Listen to the briefing to hear why your employees are your most valuable brand asset and how prevalent wage theft in the hospitality industry is.
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Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will bring the heat in the kitchen with spiced-up recipes and zesty creations. Because salt and pepper just doesn’t cut it anymore. Listen to the briefing to hear what spicy food terms are trending on Pinterest.
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New York City is moving to cap delivery fees to 15% until February 2022. It's a move that should help the restaurant industry continue to recover. There are other bills being proposed that will see other big positive changes to the ways restaurants do business with 3rd party delivery companies. Listen to the briefing to hear how.
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Customers are frustrated with COVID rules and will go to Google Reviews to get even — here's how to respond so the negative review rebounds in your favour. Listen to the briefing to hear how to do it.
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As of Sept. 7, Union Square Hospitality Group(USG) will become one of the largest fine dining restaurant groups to issue a vaccine policy for both customers and their thousands of staff. Listen to the briefing to hear how more businesses are approaching this delicate but possibly critical decision.
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The pandemic boosted online wine sales by 500% in the first few months and the lift continued over the past year. Listen to the briefing to hear what the data from those online sales tells us about the favourite wines of each generation.
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Alt Tags, Alternative Text are words inserted into the meta data of a picture on your website to help the search engines understand what it is. Listen to the briefing to hear how to write alt text that draws the search engines like a magnet.
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Use Discount Code FB20 to get $20 off the course
‘Freedom day’ on Monday (19 July) gave UK bars a much-needed injection of sales, after another week of trading well below pre-COVID levels for this time of year. However, customers are still cautious. Listen to the briefing to hear just how far below 2019 levels drinks sales are by category.
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Email marketers want to measure open rates, click through rates, and bounce rates but how do you know what success looks like? Listen to the briefing to hear some industry standards to measure your own email analytics by.
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Listen to the briefing to hear what types of e mails get opened most often.
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Even with social platform usage continuing to rise, email remains the secret sauce in any digital marketing strategy, providing a direct connection between you and your target audience. E mails convert effectively and they create an ongoing dialogue between you and your customers. Listen to the briefing to hear some cool stats on what types of e mails get opened first.
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Foot traffic is returning to some US casual restaurants….but not all of them are benefitting from consumers' freedom to dine again. Listen to the briefing to hear who is up and who is down.
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Here are the social media holidays trending for July 22 -24. Listen to the briefing to hear how to market to them to attract new followers and customers.
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Restaurant sales posted a healthy increase in June, as cash-flush consumers continued to burn off their pent-up demand for socialization and experiences. Listen to the briefing to hear just how robust the sales increases were.
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McDonald's franchisees are rolling out increased hourly pay, paid time off and tuition coverage to attract employees amid the labor crisis and bolster the brand's reputation. Listen to the briefing to hear how this will potentially be game changing in the war for talent.
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Pinners want to recreate restaurant experiences at home. Chef-inspired meals, food plating techniques and garnishes are all trending up….big time. Listen to the briefing to hear how Pinterest trends can help you peek around corners and get out in front of trends.
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Those customers doing a local search for businesses on their mobile devices typically make a purchase very quickly after the search. Listen to the briefing to hear just how quickly. Log onto https://textrixinnovationschool.teachable.com to take the online course on how to claim and optimize your Google My Business Account.
Use code FB20 to get $20 off the course.
This labor issue is especially compounded in the restaurant industry, which has long struggled with high turnover but is facing additional challenges in light of the COVID-19 crisis. The One Fair Wage report shows that most (54%) workers now cite concerns about COVID-19 safety as one of their main reasons for leaving the industry. Listen to the briefing to hear why the restaurant industry will need revolution not evolution when it comes to wages and benefits.
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Google My Business, Yelp, Facebook, and other sites are always adding new features that help connect potential customers with nearby businesses, so it’s no surprise that consumers are becoming even more likely to search for local suppliers online.
I've created an online course especially for restaurants and small businesses called "Attract Local Customers: Optimize Your Google My Business Account and Watch Your Business Grow".
You can find the course here https://textrixinnovationschool.teachable.com/p/attract-local-customers
Use code FB20 and get $20 off the course for a limited time.
The course walks you though the basics of marketing and then step by step on how to set up and optimize your Google My Business Account. Insider tips and tricks — modules are engaging and 10 min long each to easily watch during breaks over several days. Over 2 hours of content.
Here are the hashtag holidays that will be trending on social media for mid July 2021.
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When a Burger King saw a mass exodus of staff who posted on the Burger King sign out front "We all quit. Sorry for the Inconvenience" the event went viral on social media. Listen to the briefing to hear how restaurants are upping their employee perks and benefits to add to their arsenal in the war for talent.
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School starts in just 6 weeks and new research from Deloitte suggests that spending for back to school will be bigger than ever. The focus is shifting though from traditional clothes and supplies towards electronics. If you have a retail store or restaurant, what are your plans to tap into the back to school excitement this year? Listen to the briefing to hear how you can tailor your offering to "back to school excitement".
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Molson Coors Beverage is ending production of Coors Seltzer, Brewbound reported, citing a memo from the company to its wholesalers. Listen to the briefing to hear how Molson Coors is re-focusing on its other, more popular Seltzer brands and where the sales of hard seltzers may go as dining moves back on premise.
Forrester's projects reflect the physical store's lasting relevance to retail. The firm estimates that nearly three-fourths of all retail sales will take place offline and 66% of non-food-and-drink sales will happen offline. Listen to the briefing to hear how physical, in store shopping will still command the lion's share of total retail.
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Tinned fish, once considered a random type of pizza topping, is rising to not just acceptance but prominence by Internet food influencer. This new trend is being led by social media influencers who sing the praises of sardines, anchovies, and other types of fish, mollusks, and shellfish that are preserved and sold in cans. Listen to the briefing to hear what 2021's "hot girl food is".
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Charcuterie boards are very popular and becoming more diverse with lots of creative options for your menu. lListen to the briefing to hear just how popular this menu item is and who's really excited about eating charcuterie.
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Producers in the Champagne region of France are in an uproar over a new law in Russia that they believe infringes on the protected name of Champagne for wines sold in Russia. Listen to the briefing to hear how Russia is clamping down on the centuries-old use of the world's best known wine appellation.
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Listen to the briefing to hear what social media holidays will be trending from July 7 - 10.
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Backlinks are also called inbound links and they are where another website links "back" to yours. Google considers it one of the top signals for domain authority. Here's what makes for a good backlink and how you can get more of quality.
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Pink Prosecco became official on 28 October 2020, or rather ‘Prosecco DOC Rosé’ to give it its correct name. Before that date, Prosecco wasn’t allowed to be pink and only the white style existed. Why? Because the Prosecco Consortiums who make the rules that govern Prosecco production didn’t allow a red grape to be used in the making of Italy’s popular fizz. Listen to the briefing to hear why Rose Prosecco is so popular and who's loving it.
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Data is the new oil and increasingly, consumers are seeking more control over their personal data, and how it's used. At the same time, consumers like personalized marketing messages. Listen to the briefing to hear how businesses may be able to balance both of these demands.
Here are the social media holidays that will be trending for July 3, 4, and 5th. Tag onto these hashtags to draw new search and tag onto topics that are trending.
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Tripadvisor's new app and creative campaign out this week attempt to ease planning and instill wanderlust in U.S. consumers, who are showing higher rates of travel confidence as COVID-19 vaccinations continue to roll out across the country. Listen to the briefing to hear how consumers are itching to travel again.
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As Canada celebrates its birthday on July 1, our country is doing some soul-searching around our historical treatment of our First Nations People. To understand culture, one could start no better place than the dinner table. Listen to the Flash Briefing to hear about a group of Canadian Indigenous Chefs who are sharing the foods of their people with the world. Visit Indigenous Culinary of Associated Nations here https://indigenousculinary.ca
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Since the pandemic threw all of our lives into chaos -- for most people, three meals per day is no longer the norm.
Now, the day looks very different. People are likely to have a quick bite between meetings when they are simply moving from room to room in their own house? Listen to the briefing to hear how you can retain those coffee sales.
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When customers don't show up for a restaurant reservation it hurts that business in so many ways. The lost revenue, the lost opportunity to book it to someone else, and the labour scheduled to handle the needs of service that night. Listen to the briefing to hear how Open Table may have created a solution for this very prevalent problem.
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The sales data is in and Amazon Prime Day this past June was a whopping success for Amazon...and for other retailers too. Listen to the briefing to hear just how much your store can benefit from a large retail event like Amazon Prime Day.
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The pandemic boosted Canada’s ecommerce market robustly last year by 75.0%, making it the second-fastest-growing ecommerce market worldwide behind Argentina, at 100.6% growth. Listen to the briefing to hear how the growth is projected to continue.
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Social proof is one of the best things to have on your digital touchpoint to encourage customers to do business with you. What is social proof and what are some examples for you to use? Listen to the briefing and find out.
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Visa launched the new program in the U.S. to provide small and medium-sized merchants with the ability to use their android phones and an app to accept card payments, without additional hardware, according to their recent release. Listen to the briefing to hear how this might help your business run smoother.
Ongoing rent problems are exasperated by lack of revenue and traffic, as well as labor shortages and inflation, the research revealed. Fifty-five percent of small business owners say they can't fill necessary positions. Listen to the briefing to hear how labour is shaping up to be the big barrier to success for restaurant recovery.
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PayPal has announced on June 18 that starting August 2, it will raise its fees almost a whole percentage point. Listen to the briefing to hear Pay Pal's rationale and why other competitors may pose a problem for the company.
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Amazon Prime Day has launched most everywhere but not yet in Canada. Listen to the briefing to hear why the Canadians are deferring this major retail event and when it's expected to happen in 2021.
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Restaurants have been hit hard this past 16 months so manufacturers like Coke and Cupcake wines have figured out how to drive some traffic to the on premise sector. Listen to the briefing to hear how the promotions were structured.
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The restaurant industry is losing employees at an alarming rate. As companies start to wage a war for talent, operators will need to think in terms of the employee experience and how to make theirs enticing to employees. Listen to the briefing to hear what the current labour trends are.
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Portugal soccer captain Christian Ronaldo removed two Coca-Cola bottles at a Euro 2020 news conference this past week. His move coincided with a huge drop in the market value of the Coca-Cola. Listen to the briefing to hear why this might have an impact on your restaurant profitability.
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Moving to the next stage of re-opening hinges on herd immunity. Some companies are offering employees a cash bonus to get vaccinated. The Black Box Intelligence survey found that one-third of operators said they would offer a one-time cash payment, but 53% said they would offer paid-time off, which sets those restaurants offering cash bonuses apart. Listen to the briefing to hear how one restaurant is sweetening the pot to get the jab.
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Many workers are becoming a flight risk for their employers. Worker burnout will also contribute to the "talent flight," as workers put in more hours remotely, take less time off, juggle child care duties and deal with general pandemic stress. Listen to the briefing to hear how this will impact your business and how you can adapt.
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Every marketing dollar you spend on customers who can't buy from you or who aren't interested in your message — is a wasted dollar. Listen to the briefing to hear about market coverage and how you can optimize yours.
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We're looking at the "national days of" for June 13 - 16, 2021. Use the hashtags on social media and have some fun.
The trend towards plant based proteins and meat substitutes was well in place prior to the COVID 19 pandemic. Listen to the briefing to hear how the trend has shifted during COVID 19 and the surprising discovery about ordering patterns for this category that could be a gold mine for your menu.
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New research from Neilson reveals that consumers have been buying seafood at a profoundly greater pace than ever before. What's driving this shift and is it here to stay? Listen to the briefing to find out.
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Sales and consumption of alcohol went up during the COVID 19 pandemic but one age group plans to cut back significantly in the "after times". Listen to the briefing to hear who won't be adding a drink to their restaurant bill going forward. Source: Wine Intelligence 2020.
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The number of consumers willing to dine out has increased materially since January, when HealthCare Insider found just 26% of consumers said they'd feel comfortable dining indoors. Listen to the briefing to hear what the current research says about consumer comfort with dining on premise.
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Both Target and Walmart have announced their own sales events on the same dates (or even earlier) as Amazon's Prime Day. Listen to the briefing to hear how the big retailers are battling it out online.
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Amazon held a press briefing this past week to announce the date for their largest annual sale — Amazon Prime Days. Listen to the briefing to hear when it's taking place and how they plan to structure it.
Here are the hashtag holidays for June 6 - 10 2021. Highlight these themes with social media posts and give your marketing a boost.
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Listen to the briefing to hear some tips on where to find customer friction points and how to remove them.
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Electronic Vehicle maker Tesla has filed a new trademark for its brand, in a move that has sparked speculation that it may be about to deliver a new category – restaurant services. Listen to the briefing to hear how Elon Musk may be revolutionizing the pit stop.
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New research from Datassential finds that 65% of consumers say safety gear for restaurant workers such as masks and gloves is "absolutely required" for them to feel comfortable eating at a restaurant, according to a report emailed to Restaurant Dive. An additional 15% agree such safety gear is helpful but not required for them to feel safe. Listen to the briefing to hear how you can set expectations during this time of transition.
LinkedIn will allow you to create a page for your company and within that profile, you can use all kinds of new tools from LinkedIn to promote your menu items and events. Listen to the briefing to hear why this social media platform may be a secret super power for you.
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After testing them out in some regions over the past month, Instagram is now moving to expand Reels ads into more nations, as it looks to quickly build on the potential for IG users to advertise on the platform. Listen to the briefing to hear how this feature can help your business.
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People are starting to buy more clothes, especially jeans in anticipation of starting to socialize again. What can this shift in purchase behaviour tell us about consumer sentiment and an active economy just ahead?
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Here are the national "days of" that will be trending on social media early June 2021. Listen to the briefing to hear how your business can tap into the momentum on social media.s
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Baking went through the roof in 2020 after years of steady decline. Now in 2021, is baking still popular and will it continue to be post-COVID? Listen to the briefing to hear exciting research about this from Mintel.
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June is celebrated as Pride in honor of the Stonewall Riots, though Pride events occur all year round. Gay pride or LGBT pride is the positive stance against discrimination and violence toward lesbian, gay, bisexual, and transgender (LGBT) people to promote their self-affirmation, dignity, equality rights, increase their visibility as a social group, build community, and celebrate sexual diversity and gender variance. Listen to the briefing to hear what the most popular #pride hashtags are.
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Personalizing your email messaging can boost customer loyalty and retention. Listen to the briefing to hear how personalizing your message can accelerate open rates and success.
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Despite heightened demand for eating out at restaurants, guest sentiment is down across the full-service restaurant category, according to Black Box Intelligence data shared during a May 19 webinar. Listen to the briefing to hear what customers are saying regarding their dining experience.
Stella Artois is hosting a virtual chess challenge with grandmaster Hikaru Nakamura on June 1, the AB InBev beer brand said in a press release. The tie-up will feature Nakamura attempting to break an online record in bullet chess — in which players each have a minute to play a full game — as well as branded prize giveaways. Listen to the briefing to hear how social media, online gaming and beer are blending to make a great promotional campaign.
Door Dash's stock surged 86% on its first day of trading in Dec. 2020. Now, Now, as vaccines are administered across the world, the pandemic's end is in sight, and a return to on premise dining could also mean the return of more moderate demand and reduced profitability for delivery services. Listen to the briefing to hear how this sector could actually be profitable and cost effective for operators.
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As Wendy's works to expand its global footprint to 8,000 restaurants by 2025, the restaurant chain is betting on nontraditional locations to help drive growth, Wendy's Chief Development Officer Abigail Pringle said during a virtual discussion with media on Wednesday. Listen to the briefing to hear how this chain sees not-traditional channels as the path to success.
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Instagram is currently testing a new feed posting option from the desktop version of the app.This will allow business profiles to post pictures and videos directly from their desktops. Listen to the briefing to hear how this can give you more impactful posts.
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Many shifts that retailers made themselves to adapt to the pandemic also hold promise beyond COVID-19. Listen to the briefing to hear why feeling bullish on retail is a good idea.
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A surprising side effect of the pandemic is the largest cash hoard in history. Here’s what Canada’s suddenly prolific savers should do with all that money. Listen to the briefing to hear how retail will benefit.
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COVID-19 has been especially tough for retail but new research as reported by Retail Dive. Com tells us that there are stirrings of vitality in the retail sector. Listen to the briefing to hear why trend watchers are bullish on retail.
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Fashion retailing's bad luck appears to be changing in a big way. Wells Fargo analysts recently found store traffic up, inventory lean and margins expanding. Listen to the briefing to hear why apparel is a sector poised to rebound.
Retail Dive has listed 5 reasons they think retail is going to be ok post pandemic. Technology has made the difference. We continued to transact and continued to work and the numbers indicate there's a huge recovery in the horizon. Listen to the briefing to hear what the numbers say about the retail recovery.
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Here are the hashtag holidays that are trending on social media for the last part of May 2021.
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Walmart is launching virtual change rooms. Having a virtual try-on feature gives consumers a better idea of how a clothing item fits them and whether it matches their features — a solution to what has historically been a problem for many online brands, and for retailers last year when fitting rooms closed. Listen to the briefing to hear how this technology works.
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What's working on Instagram in 2021, and which elements should you be adding into your Instagram marketing approach? Listen to the briefing to hear how long your captions should be and what type of post gets the most engagement.
New research into restaurant customer behaviour finds an "inexplicable" link between vaccination and higher loyalty program usage. Listen to the briefing to hear some fascinating statistics around this trend.
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Google has begun to show actual caller data, including their caller ID information such as the name and phone number, along with the date of the call.Listen to the Flash Briefing to hear how many phone calls are being missed.
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On Thursday, May 13, Miller Beer will attach cases of hard seltzer to a rocket and send the oh-so-trendy beverage hurtling into the atmosphere. Beer fans can suggest the seltzer brand that most deserves to be propelled from the planet at mgd.com/seltzerlaunch. Listen to the briefing to hear how one beer company is wrapping its arms around its most dedicated fans.
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Pepsi has launched Pep's Place, a virtual restaurant that lets consumers pick their favorite beverage to see suggested food pairings available for ordering and delivery, Listen to the briefing to hear how this concept is "beverage before food".
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The top three reasons restaurant workers are leaving their jobs are low wages and tips (76%), COVID-19 safety concerns (55%) and concerns over hospitality and harassment from customers (39%), according to a One Fair Wage report released on Wednesday. Listen to the briefing to hear what other concerns workers have and why retaining restaurant staff is going to be more challenging.
Mother's Day is a huge retail holiday especially for restaurants and retail operators like florists and gift shops. Listen to the briefing to hear how the holiday began and how its founder felt about what it became.
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Here are the hashtag holidays that will be trending on social media for mid May 2021. If you can weave these themes into your posts, you'll capture some new followers as people will be watching these hashtags.
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For the first week in May 2021, a number of retail stocks surged as investors look for ways to buy into the economy reopening. Listen to the briefing to hear just how big the gains were and which retailers were big winners.
Businesses in Ontario Canada have been shuttered during the 3rd wave of COVID. For the past week, the Canadian town of Listowel has been embroiled in a war of words via business signs that has captivated local residents and people around the world.
It started as a battle between two businesses in the Ontario town - Speedy Glass and Dairy Queen (DQ) - and has since spread to the entire town and even further afield. Listen to the briefing to hear how this friendly competition is lifting spirits and engaging customers.
Every year on May 4th the Internet celebrates Star Wars day with the hashtag #MayThe4thBeWithYou. Listen to the briefing to hear how Twitter is rewarding posts using the famous hashtag with a little surprise.
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Apple Inc. rolled out a software update for its mobile devices on Monday that gives users the option of stopping apps from tracking their location and sharing other identifying information with third parties. Listen to the briefing to hear how this might impact advertising.
Domino's is bringing back its infamous brand mascot the Noid to spotlight an autonomous delivery partnership with robotics company Nuro, according to an announcement. Listen to the briefing to hear how this new delivery technology is being piloted in Texas.
London Drugs in Western Canada, is reaching out to the little guy, offering to give B.C. restaurants a boost during the COVID-19 pandemic. Those with specialty items, such as made-from-scratch sauces or jams, are now eligible to sell their products at London Drugs retail locations. Listen to the briefing to hear how this move is a win for all concerned.
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Eliminating risk by using AI to predict fashion trends sounds ideal, but there's a danger in smoothing things over too well. Trends, tastes and lifestyles are always in flux, perhaps even more so in the internet age, and hitting the mark in fashion often means taking a chance. The pandemic has thrown a curve ball and it may be time to introduce human creativity back into the equation. Listen to the briefing to hear how fashion and data analytics could co-exist.
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Private label sales are poised to accelerate after a disappointing 2020 thanks to continuing innovation, e-commerce potential and consumers' growing willingness to try new brands, according to a webinar presentation by ingredients supplier Kerry and NielsenIQ. Listen to the briefing to hear why consumers may be looking for new private label brands.
What areas of the business proved to be the biggest challenge for restaurant operators in 2020? Listen to the briefing to hear what new research by Canadian Pizza Magazine reveals.
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How were sales at your pizza business in 2020? Canadian Pizza magazine conducted a short national online survey in January to find out how pizzerias in Canada fared in 2020. Listen to the briefing to hear how operators fared in 2020. The first in a series of COVID operator insights.
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Here are the national days of that will be trending on social media for the end of April and May 1 2021. Listen to the briefing to hear some ideas as to how you could use these to get some new followers.
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Florida will now require out-of-state vendors to collect sales taxes as the state looks to generate revenue and level the playing field between online and physical retailers. Listen to the briefing to hear when this change will start and why it's happening.
Clubhouse has just secured new funding that values the platform at $4 Billion and the new infusion of cash to the social media platform will allow it to do big things. Listen to the briefing to hear how Clubhouse intends to grow.
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Amazon announced on Wednesday that it is expanding Amazon One, which lets users pay with their palm prints, to Whole Foods Market stores. Listen to the briefing to hear how Amazon is digitizing the in store experience.
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The pent-up demand for indoor dining was evident in February after dine-in restrictions were eased in Canada’s largest provinces. Listen to the briefing to hear how in store visits jumped in Feb. 2021 as Canada's largest provinces opened back up.
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Fortified by pandemic relief checks and in some cases a vaccine to protect against COVID-19, U.S. consumers went shopping in March, lifting sales among the cohort of retail segments followed by Retail Dive by a significant amount year over year, according to numbers released Thursday by the U.S. Department of Commerce. Listen to the briefing to hear just how good the sales were even compared to pre-pandemic data.
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According to Restaurant Dive.com — Uber Eats launched a Stories function to help merchants engage with in-app customers, per an announcement. In addition, restaurants will be able to integrate their Instagram accounts into Uber Eats. Listen to the briefing to hear how this can help increase customer orders.
According to Pinterest trends, pinners say “I do” to minimalist matrimony. Couples will make their big day more laid back than ever—starting with smaller venues and no-frills elopements. Listen to the briefing to hear where the opportunities for small weddings lies for your business.
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Pinterest trends are tracking what people are searching and pinning and it's clear that people are looking for ways to celebrate their monthsaries and "death to their twenties". Listen to the briefing to hear how your business can tap into this trend.
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The weeklong celebration, which ends on what would have been Florence Nightingale’s 201st birthday, was created by the American Nurses Association (ANA) in 1994 to honor nurses’ commitment to public service and the vital role they play in healthcare every day. Nightingale, lauded as the founder of modern nursing, improved the unsanitary conditions at a British hospital during the Crimean War in the 1850s, reducing the death count by two-thirds. Her writings sparked worldwide healthcare reform, and she inspired generations of women to join the healthcare profession. Listen to the briefing to hear how your business can celebrate this important week of recognition.
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People are cooking for themselves and are excited to learn those trade secrets that make a dish — a work of art. Listen to the briefing to hear what professional culinary themes are being posted by regular people most frequently.
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Pinterest trends for business is giving us a peek inside the crystal ball of trend-watching. Today we look at home trends and it's evident that we are all craving personal space at home.Listen to the briefing to hear what people are pinning when it comes to their home spaces.
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Pinterest has revealed their new 2021 trends and charcuterie has its very own category because it's so strong for this year. Listen to the briefing to hear what types of charcuterie boards are being pinned and showing double digit growth…and then some.
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Our COVID lock down lives may need some spicing up and according to Pinterest trends, searches and pins for spicy foods are soaring. Listen to the briefing to hear what's hot to the taste for 2021 and how to weave some cool marketing into the mix.
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1 in 3 small business owners says they are not happy with their social media marketing results. Listen to the briefing to hear how many other businesses hire outside experts to help with with digital marketing and why your time might be better spent on things you do best.
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SkyNova recently surveyed over 400 entrepreneurs to glean some insight into how they're approaching social media marketing. Listen to the briefing to hear how other small businesses are using social media to gain traction.d
Here are the social media holidays that will be trending for mid April 2021. Listen to the briefing for ideas on how to get creative with the various themes.
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There is a new app for the restaurant industry launching on Top Chef Canada in May. Night Picker is free for Chefs, Restaurants and Growers and invests up to 50% of advertising revenue back into the industry to promote its people. places and events. Brands wanting to reach food-lovers AND be seen supporting the industry are invited to connect to discuss custom packages. jguyard@nbbsystem.comListen to the Flash Briefing to hear more about this exciting new tool.
For Walmart, some pandemic-related marketing changes will endure longer than othersExecutives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer. Listen to the briefing to hear how Walmart is staying close to its customers during COVID 19.
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Starbucks is changing how it promotes employees to ensure staff have an equal opportunity to discover new positions, according to the company's 2021 Civil Rights Assessment. Listen to the briefing to hear how the coffee chain will promote diversity across its entire enterprise.
Restaurants and retail stores rely on local SEO to attract customers to their bricks and mortar locations. Google Maps is an integral part of a local SEO strategy. Listen to the briefing to hear some fascinating statistics about Google Maps and how the app can help you find new customers easily.
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Canadians have hoarded a massive cash pile amid the COVID-19 pandemic and they are itching to spend on summer rentals, exotic vacations and backyard pools, a sign the economy could bounce back faster than expected.Listen to the briefing to hear just how fast the economy could bounce back.
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On March 5, the Ontario government released a detailed list of people who will be eligible for the COVID-19 vaccine in Phase 2. Workers were divided into two priority groups: teachers, child-care workers and those in food manufacturing or agriculture; and high-risk and critical retail workers, such as those in grocery stores and pharmacies, as well as lower-risk workers in financial services. Restaurant workers were not on the list but as of the end of March, they are now included. Listen to the briefing to hear how the vaccine roll out is going in Ontario.
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Whatever stage of lockdown you're in, social media hashtags that are trending can be a great way to create engagement with your customers. Listen to the briefing to hear what hashtags will be trending for early April 2021.
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Volkswagen of America issued a press release this week saying it would change its brand name to "Voltswagen,'' in an effort to promote its move to electric vehicles. They then reversed their position today and admitted it was all a joke. Listen to the briefing to hear what their strategy may be and how this could cost them big bucks.
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By analyzing Google Trends, we can learn what each state disproportionately searches for in comparison to the rest of the nation for their favourite Easter treats. Listen to the briefing to hear some of the regional differences when it comes to our best loved Easter foods.
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Dalhousie University in Canada conducted research that reveals that Canadians are worried about food shortages, food safety and rising prices, so they are growing their own food. The survey also indicates that respondents also reported being drawn to the flavour of homegrown produce. “A lot of people believe when you grow your own food it tastes better — it’s fresh and you know where it comes from,” says Sylvain Charlebois, professor of food distribution and policy, and senior director of the AAL.
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According to Social Media Today, the launch of Twitter Communities would enable you to select a specific audience for each tweet. That could enable Twitter users to engage with a wider breadth of topics and interests, without being concerned about boring all of their followers with irrelevant updates, or more extreme, having to create separate Twitter profiles for different purposes. Listen to the briefing to hear more.
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Hub Spot looked at what customers want to see on your website. Sharing your story and highlighting core values is critical for your brand's long-term success. In fact, 85% of consumers say they'll only consider a brand if they trust the brand.
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According to Hubspot: To uncover key design features you'll want to include in your website in 2021 and beyond, we asked 285 people around the U.S. which elements they feel are most important for a company website. Here is the number one answer. Listen to the briefing to find out.
According to retaildive.com As more retailers team up with installment payment platforms, consumers are projected to spend even more online in the future and have increasingly relied on buy now, pay later services, according to an Adobe report released this month. Findings show that installment payment platforms have seen a 215% spike in consumer use compared to last year. Adobe also predicts that e-commerce spending in 2022 will break $1 trillion.
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Instagram sees many young people trying to sign up for its app and they know that the under 13 crowd is an important growth segment. Instagram has announced that it will build a youth app in order to ensure kids have , "a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time". Listen to the briefing to hear how this may be off limits for advertisers.
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TORONTO — The Ontario government has announced that restaurant workers won't be included in Phase 2 of Ontario’s COVID-19 vaccine distribution. Why is the Ontario government is prioritizing industries that weren’t forced to shutter during lockdown? Servers must be in proximity to customers who aren't wearing masks but bank employees are more protected? Listen to the briefing to hear how the Ontario restaurant industry is advocating for their own protection.
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Here are the social media holidays that will be trending on social media for the last 10 days of March 2021.
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Listen to the briefing to hear what social media hashtags are trending on social media today March 20, 2021.
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Facebook is creating a wristband-type device that can interpret muscle commands as they travel through your ar. The device will allow take action within the digital environment.
Utilizing EMG, or electromyography, which translates electrical motor nerve signals while they travel through your body via sensors. It's game-changing technology and for some people, puts Facebook just a wee bit too close to our private thoughts. Listen to the briefing to hear how Facebook sees this technology impacting our lives.
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Harvard Review has released some research looking at new online customers — those who were forced to start shopping online during the pandemic. COVID-19 forced many shoppers to make their first online purchases. But will these customers stick around? Listen to the briefing to hear what the research shows.
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Facebook announced on Tuesday March 16, 2021 that they have plans to launch a new platform for writers to self-publish their content, grow their audience and make money through monetization tools starting with subscriptions. Facebook said the platform will roll out in the coming months in the U.S. Listen to the briefing to hear how this will impact our news consumption.
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The coronavirus and its economic fallout disproportionately damaged American women. Hospitality and education were hit the hardest by lockdowns and these sectors skew more female. The greater share of domestic work that women perform in American society also prompted many to leave work and focus on caretaking. Where men made up the bulk of job losses seen during the financial crisis in 2009, the current recession has seen job losses land more equally. Listen to the briefing to hear what this might mean for restaurant and retail sectors.
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During a third wave of Covid and a prolonged Iockdown, the pandemic has brought the Irish hospitality sector, and in particular, the pub industry, to its knees. Although each bar faces a different set of circumstances and challenges, one thing is very clear. Ireland's iconic watering holes face a deeply uncertain future. Listen to the briefing to hear how the Irish Pub is a key part of the community and how it may survive.
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The American Rescue Plan includes the Restaurant Revitalization Fund, which now will provide $28.6 billion in debt-free relief for small and mid-sized restaurants and is based on the original $109 billion RESTAURANTS Act passed by the House last year. Listen to the briefing to hear who qualifies for this money.
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From Mental Floss — some fascinating bits of trivia about hospitality's biggest bar holiday…St. Patrick's Day. Listen to the briefing to hear some surprising facts about St. Patrick's Day.
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New research from Square tells us how restaurants are reimagining the way they do business to keep their operation running smoothly, improve their bottom line, and continue serving their customers.
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Ghost kitchens have been growing for the past couple of years. They became big in 2020 as operators sought to expand their reach and increase sales without spending the funds to open a brick and mortar restaurant. Listen to the briefing to hear if customers are loving the Ghost Kitchen concept or not.
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Tik Tok and Pinterest are strong social commerce platforms to advertise on. Listen to the briefing to hear how Tik Tok is working with Walmart for another in app shopping experience and how Pinterest is a great platform for search and finding new customers.
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Are you considering your social media plan of attack for the year ahead? Want to know the best social media platforms to help you grow your small business? The team from Tech.co share the stats you need to know about each social network in this infographic. Listen to the briefing to hear about Facebook and Instagram and how they've grown in 2020.
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Mtn Dew's campaign for the premiere of a "new" episode of Bob Ross's "The Joy of Painting" comes as brands incorporate nostalgic themes in their advertising. The instructional show ran on public TV stations from 1982 to 1994, and has gained a following among a younger generation of homebound viewers who are looking for tips on how to spend the hours in isolation during the pandemic. The show has been praised as an anecdote to the uncertainties of the health crisis, as Ross provides gentle instructions on how to complete an entire painting in 30 minutes while displaying a generally upbeat and caring approach to life. Listen to the briefing to hear how this campaign combines technology with nostalgia.
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It's time to revisit those beloved items Nana's house which you never thought you'd want in your apartment. After all, as Rudy Saunders, designer at Dorothy Draper & Company, Inc, points out "there’s so much negativity in the world today—who doesn’t want to be surrounded by pretty, happy, comfortable things?" I know I do. Ahead, 10 things from your grandparents' house that are making a comeback. Listen to the briefing to hear what't trending for home decor.
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In 2019, House Beautiful defined the aesthetic of the grandmillenial as a stylish young person with an appreciation for granny chic. Since then, we've only seen more evidence to support this, with everything from 80s patterns to 70s coluor palettes reappearing in current interiors, products, and pop culture.
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Ikea has made gender equality a bigger priority in recent years. In fiscal 2020, Ikea introduced digital unconscious bias training to try and mitigate prejudice internally, including in its interview process. The brand is shooting for an even gender split across its operations by 2022. Listen to the briefing to hear how their new campaign is going even further to address this important topic.
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McDonald's and Yum Brands both announced strategic partnerships with plant-based meat producer Beyond Meat in February 2021. These big chains are embracing meat alternatives in a big way. Listen to the briefing to hear about their new alliance with Beyond Meat.
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Here are all the latest SEO tips and tricks you need to know about how to optimize your copy for SEO.
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91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one of the largest data companies in the search marketing industry. Listen to the briefing to hear what backlinks are and how easy it is to get them.
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Organic search is the most valuable marketing channel to focus on.Search engine optimization (SEO) is essential for every brand and business that operates online today.
Your company needs to have an SEO strategy. No matter what size business you are. Listen to the briefing to hear some mind-boggling SEO stats from Searchengineland.com
If you’ve packed on pounds since March, know that you’re not alone. In a poll of more than 1,000 WebMD readers, nearly half of the women and almost one-quarter of the men said they’d gained weight “due to COVID restrictions.” Listen to the briefing to hear how this may change trends moving forward.
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The "Hold for Heinz" sweepstakes asks visitors of Heinz.com to wait 57 minutes to enter for a chance to nab one of 157 new burger kits from the condiment marketer. The kit includes a custom red spatula, apron, grill mitt, napkins, plates and Heinz's ketchup, relish and mustard. Listen to the briefing to hear how Heinz
As the COVID-19 pandemic continued, the search for things to do, people were reminded of something that right in their own backyards: the outdoors.With Zoom fatigue and tired of doom scrolling, people looked at local nature spots and said: "Hey — that's somewhere safe I could go". That's meant a sales boom for some retailers selling outdoor products and experiences. Listen to the briefing to hear what a consumer desire to be outside could mean for your business.
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Clubhouse is an invite-only social media app that allows users to launch or drop in on “Rooms” -- or audio-only chat rooms with friends, followers, or the general public. To join the app, users must have an iPhone and receive an invitation from a Clubhouse member. Is Clubhouse right for your brand? Listen to the briefing to find out.
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One in three consumers say the availability of a loyalty program would make them more likely to choose one restaurant over another in the coming months, which suggests such programs will be not just be a consumer expectation, but also a key to restaurants' recovery.
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Girl Scout cookie fans can wear their love for the brand. Girl Scouts have worked with K-Swiss to create a new collection with shoe designs inspired by the iconic cookies : a mint green hue for Thin Mints, textured suede for Coconut Caramel (Caramel deLites or Samoas) and soft beige suede for the classic Shortbread or Trefoil cookies.
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The Australian Government’s Media Bargaining Code requires Facebook and Google to share revenue with Australian publishers for using any news content, including links to their sites. The blocking has begun — listen to the briefing to hear how things are going.
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Here are the hashtag holidays for March 2021.
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Bark Box has benefited from the increased popularity the sector has experienced since the start of the COVID 19 pandemic as we turn to our pets for comfort — and continue to spend on them — during times of uncertainty. Listen to the briefing to hear why bricks and mortar retailing is still important.
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Instagram has posted tips for Reels creators to improve their chances of being boosted and discovered, including not to post watermarks from competitors.
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Smaller-scale influencers are called 'micro' or 'nano' influencers, and they can be highly valuable to your businesses, despite their relative audience size. Listen to the briefing to hear advice on how fo find the best nano influencers to partner with and why they can be a great asset for your business.
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Sales of “luxury” merlots increased 5 percent 2017 versus 2016, according to Nielsen, while a 2016 Wine Intelligence report found it was the No. 1 varietal of choice for American drinkers of all ages. Restaurants sold 8 percent more merlots costing $100 and up, according to Winemetrics 2016 Fine Dining Report. Listen to hear how Merlot is having a moment.
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US President Joe Biden has paused legal action against TikTok and WeChat, which could have seen the apps banned in the United States. Listen to the briefing to hear where things stand.
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Valentine’s Day is the fifth largest spending event in the U.S., according to the National Retail Federation (NRF).Even in the depths of a global pandemic consumers planning to shop local.
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Here's a list of the hashtag holidays that will be trending on social media for February 2021. It's a busy month folks.
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Google is adding the messaging function to Google My Business Profiles so businesses can respond quickly to customer messages right on the web browser. No more downloading an app and responding on a mobile device. Many businesses have desktop computers open and ready to use. Often it is easier and faster to type on a full size keyboard when responding to customer requests. So this should make the process of responding to customers easier for some businesses. Listen to the briefing to see where to set this up.
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2020 has been a year of reckoning for racial stereotypes so many brands, including Pepsico's Aunt Jemima pancake brand are retiring these avatars for more racially sensitive branding. Listen to the briefing to hear just how long the Aunt Jemima brand has been around and how Pepsi is investing in causes for young black women.
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New research by One Fair Wage reveals that though Black workers represent a majority of the tipped service industry, they are making the least amount of money. Listen to the briefing to hear some disturbing statistics on how Black restaurant workers are experiencing racism with tipping.
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Pizza Hut and other pizza operators have been busier than ever during the pandemic. Listen to the briefing to hear just how strong their sales have been
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Facebook user stats in US and Canada are dipping. Is this an indication that Facebook is losing steam as a platform? Listen to the briefing to hear what the latest statistics are indicating.
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Listen to the briefing to hear who consumers are spending money on this Valentine's Day and how much they plan on spending.
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Uber Eats is launching their first-ever Super Bowl commercial starring the guys from Wayne's World, to announce they are waiving the fees for their delivery service and giving back to local restaurants. Listen to the briefing to hear how Uber Eats is giving back to the restaurant industry.
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Amazon's monster quarter to end 2020 was capped by the announcement that Jeff Bezos is stepping aside. Listen to the briefing to hear just how much Amazon grew and where the company might go next.
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Google has released the top searches by state for Super Bowl foods. The Big Game is this February 7. Listen to the briefing to hear what the most unusual searches are by state. There are some surprises on the list!
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Martha Stewart has partnered with Canopy Growth in Canada to develop Cannabis infused treats for dogs. Listen to the briefing to hear what products she's launched.
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Here are the international wine holidays for February 2021.
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Mintel, the experts in what consumers want and why, has today (12 January 2021) announced three key trends for the global food, drink, and foodservice industries, including analysis, insights, and recommendations centred around the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour:
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Cryptocurrencies are known as digital or virtual currency and this can be transferred between individuals over the internet. Cryptocurrencies provide the following advantages to retailers and restaurants:
- Fast transactions
- Low processing fees
- No chargebacks
- Local and international transactions
- Payment conversion to any fiat currencies such as USD or CAD.
Listen to the briefing to hear who invented Bitcoin and how to start accepting Bitcoin if you want to take it as tender.
The top Google searches for recipes in the US versus the Globe. Let's see how things were different in 2020.
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Snapchat has released some new data on how sports fans have changed their loyalty to teams and types of sports during the COVID pandemic. The shifts are interesting.
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Hear what topics are trending on social media for Feb. 2021
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Google is threatening to remove its services from Australia if the government charges for news services - listen to the briefing to hear how this may play out.
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Google has just update their form to help you request an unfair review is removed from your profile. Handy to have especially if the angry customer has you confused with another business.
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It's a good sign that trend watchers are starting to predict what retail sectors will thrive post-pandemic. Listen to the briefing to hear who will be on the side of growth.
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The Biden Administration is signalling that they will offer the US restaurant industry some aid but there are some groups tabling concerns about tipping. Listen to the briefing to hear what help is being proposed.
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Programmers use algorithms to decide what content we see online. Listen to the briefing to hear what an algorithm is, how it works and why we should be very careful believing everything we read without checking several different credible sources.
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Mother's little helper was a term coined in the 1960's to refer to valium, a drug used to relax. Doctors prescribed it for women with young children. Listen to the briefing to hear how COVID-19 has shifted wine consumption by younger consumers. There may be a correlation.
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With an explosion of online shopping comes a corresponding spike in returns for refunds or replacement. Listen to the briefing to hear just how important a generous returns policy is.
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Listen to the briefing to hear what new research from Facebook reveals is important to consumers in terms of buying "convenience" and what they would do with that extra time.
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Walmart is piloting a revolutionary new locked drop box for grocery delivery. Listen to the briefing to hear how this new technology works.
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New research from the Silicon Valley Bank reveals how much wineries have lost with restaurants being closed.
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Facebook has released new research that sheds some light on the top reasons people choose to shop at a store in person or on-line. Listen to the briefing to hear what the top motivating factors are.
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The US political situation has changed how social media platforms allow and deliver content. Advertisers are getting caught in the middle. Listen to the briefing to hear how Facebook's attempts to address the spread of misinformation is impacting advertisers.
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We often worry about being a nuisance to our followers on social media.Listen to the briefing to hear how often the research tells us we should post to get the most engagement.
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Here is part 2 of the list of bad SEO habits we need to quit doing now.
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Here are the social media holidays trending for mid Jan. 2021
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Throwback Thursday is a very popular social media hashtag - it got us wondering if other days of the week also had their #TBT equivalent. Listen to the briefing to find out.
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SEO is the art of leaving digital breadcrumbs for your customers to follow to find you. Listen to the briefing to hear what SEO habits you need to break.
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Deloitte is measuring the sentiment around feeling positive, negative and neutral and it's easy to see that some countries are faring better than others. Listen to the briefing to hear who's optimistic and who isn't
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Retailers used to offer layaway so consumers could buy things over several (often) interest-free payments. Listen to the briefing to hear how this old practice is finding new life in the digital world.
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While the COVID pandemic has made it necessary for businesses to bring their experiences to the customers instead of having the customer come to them — it's become big business and may be here to stay.
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Google Trends has listed the top ten recipe searches for 2020. There are definitely some surprises here so listen to the briefing to hear what recipes people are searching for.
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Listen to the briefing to hear if cosmetics have proven themselves to be recession proof during the pandemic. Certain cultures are more inclined towards skincare instead of colour cosmetics.
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As local SEO becomes a vital recovery strategy for restaurants and retail stores, optimizing your content with rich links and backlinks to other local sites is paramount. Listen to the briefing to hear how to get started.
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Searches using the term "near me" with buying intent (they're ready to purchase immediately) - has soared in recent years. Listen to the briefing to hear just how common the "near me" search is and what categories can most benefit by optimizing for the type of search.
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We're all ready to stick a fork in 2020. In honour of New Year's Eve, today's flash briefing will walk you through how to sabre a bottle of champagne to ring out this annus horribilis in style.
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Google business profiles with pictures get more click throughs and requests for directions. Listen to the briefing to hear what kinds of pictures you should have.
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January is a slower time most years and this year will no doubt offer more time for planning. Job one should be to up your local SEO strategy. Listen to the briefing to hear what your first step should be.
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Here are the social media holidays that will be trending early January 2021. Listen to the briefing to hear what's going to be hot in terms of the #holidays.
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Shopify has done some research with consumers to gauge their plans regarding in-store shopping. Listen tot he briefing to hear just how long curbside pick up will stick around and grow post-COVID.
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Influencer marketing is shifting in how it connects to an audience. Listen to the briefing to hear how the content is changing and what cohort is most powerful in this sector.
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The Center for Disease Control in the US is advocating the practice of vaccinating restaurant workers first for Coronavirus. Listen to the briefing to hear what new issues that may raise.
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With the rise in online shopping, some operational inefficiencies are skyrocketing. Bracketing is a practice that consumers are employing to make their shopping more successful. Listen to the briefing to hear what this trend is about and what it might mean for your business.
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The planets Saturn and Jupiter are closer in the sky than they've been for 800 years. Listen to the briefing to hear the trending hashtags for "The Great Conjunction".
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Instagram Reels allows us to create video content similar to TikTok. New features will allow you to add and edit audio as a voice over or music. Listen to the briefing to hear more.
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Facebook IQ's new report tells us what to expect post pandemic as customer shopping habits change for good.
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Walmart has tentatively agreed to buy 7.5% of TikTok and on December 18 they are hosting a shopping event where TikTok stars will showcase new products and customers can make purchases without leaving the app. Listen to the briefing to hear more about this ground-breaking event.
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Neilson is tracking the shift in spending patterns as people continue to work from home. Where we buy our food has shifted from urban retailers to rural ones. Listen to the briefing to hear if this change is to be permanent.
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Retail Dive is reporting that many retailers are struggling to make contactless payments work smoothly in their operations. Listen to the briefing to hear whether contactless payments are here to stay.
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Pizza is having a moment and Domino's sales are up. So are costs but they've just announced they're giving their 11,500 employees a bonus. Listen to the briefing to hear why they're doing this.
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Online sales are up, shipping capacity is down. These two competing forces are causing some serious delays. Listen to the briefing to hear just how late your Christmas packages will be.
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Delivery services have been a challenge to make profitable. Listen to the briefing to hear why Door Dash is suddenly attractive to investors.
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The sale of alcohol is very highly regulated in Ontario Canada. Allowing restaurants to include alcohol with food delivery was a welcome change to survive the pandemic. Find out why Ontario restaurants were gobsmacked last week when the LCBO announced its new initiative.
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The COVID-19 pandemic has caused the downloading and use of apps to skyrocket. Listen to the briefing to hear which apps are the most popular.
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Twitter has released the most popular tweets and trends in many different sectors: music, sports, politics and there are some surprises. Listen to the briefing to hear what people are responding to.
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Here are the social media holidays that you can tap into to draw new customers to your social media feed. These will be trending in December 2020.
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YouTube is using AI to monitor and take down content that includes hate speech and hurtful comments. Listen to the briefing to hear just how common these kinds of posts are.
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New research from the Black Friday and Cyber Monday shopping patterns is indicating that curbside pick up is growing by double digits over last year. It also converts to a sale at higher rates. Listen to the briefing to hear how you can easily promote this.
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Restaurant Dive reports that a vast majority of Quick Serve Restaurant executives see implementing a digital channel as key to their success going forward. Those who have launched digital initiatives see a big return on investment. Listen to the briefing to hear how big the ROI is.
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There are some disturbing statistics reported by Restaurant Dive with research from the group One Fair Wage. During the pandemic, sexual harassment has increased and tips have decreased. Listen to the briefing to hear why.
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Facebook is shifting its algorithms to shift to a "kinder, gentler" tone. You may see your data and traffic shift on the social media platform. Listen to the briefing to hear what changes to Facebook are ahead for 2021
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If you hear economists refer to Black Swan events, they're speaking about something very rare. We are living through the second Black Swan event in less than 15 years which is in itself very rare. Listen to the briefing to hear what a Black Swan event is and why they are so enlightening.
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Video is the best type of content to increase conversion. Facebook has released its 3 top tips for optimizing your videos to make sure your customers engage and interact with you.
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The National Retail Federation has released their forecast for a sales increase this holiday season over last year. Good news for retailers so listen to the briefing to hear how healthy the growth is predicted to be.
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Listen to the briefing to hear what hashtag holidays are trending for social media at the end of November 2020.
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The Washington DC restaurant chain &Pizza has announced it's planning to raise minimum wage for their employees to $15 by 2022. Listen to the briefing to hear how long it's been since minimum wage has been increased.
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Social media is littered with lots of "sales funnel focused snake oil sales people" who pose as influencers. They don't necessarily prove to be the best partners for businesses to work with. Listen to the briefing to hear how you can tap into the influencer trends for 2021.
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A new article on Retail Dive reviews the predictions and sales trends that will make Black Friday 2020 very different from the Black Fridays that came before it.
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The restaurant industry will most certainly survive the pandemic but "front of house" service will be the piece that takes the biggest hit. Listen to the briefing to hear how restaurants are adding more drive through and how it's putting their sales on rocket fuel.
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Nations Restaurant News has released findings by Bank of America about where consumers are spending their restaurant dollars. It's important insight for the independent restaurant operator.
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Allbirds has announced that it will raise prices on Black Friday instead of offering deals. Listen to the briefing to hear why the company has decided to slow the sales frenzy.
Listen to the briefing to hear all the hashtag holidays that will be trending through November.
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Listen to the briefing to hear what people are pinning to their boards as we get ready to hunker down at home for the winter. There are clues as to what they might want for Christmas.
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Listen to the briefing to hear what holiday gifting trends Pinterest is highlighting in their new report. Trend #1 is called "When thanks just isn't enough".
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Listen to the briefing to hear the latest projections from Blackhawk Network around how much more consumers are expected to spend on restaurant gift card purchases as Christmas gifts.
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As some areas get hit harder with the COVID-19 virus and shut down, those customers often go to other areas in search of dining. One restaurant in St. Catharines Ontario has decided to only allow local patrons to dine in. Listen to the briefing to hear how they've communicated this message.
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The top trend for 2021 is the rise of the socially conscious customer and they will want you to state loud and clear where you stand. Listen to the briefing to hear how to be savvy about your messaging.
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Uber Eats is projected to reach profitability 3 years earlier than projected. Listen to the briefing to hear how the delivery company is expanding and starting to be a more attractive option for operators.
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A timely issue and trend — social media will be clamping down on "Fake New" in 2021. Listen to the briefing to hear how you can prepare your business for these upcoming changes.
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Social media platforms — the "Big 3": Facebook, Instagram and Twitter are under scrutiny and developing new features at a break-neck pace. Listen to the briefing to hear what they have planned and how you can focus your energy.
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Looks like the tried and true marketing tactics like email newsletters, podcasts, direct mail will be big for 2021. Listen to the briefing to hear how you can tap into this trend easily.
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VR, Facebook's Horizon are going to put Farmville on steroids. Listen to the briefing to hear how some smart brands are getting their social game on and delighting customers in the process.
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Talk Walker has published the top 10 social media trends for 2021. #6 is all about the rise of conversational commerce.
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See what "national day of" social media-friendly days are trending for early November 2020.
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Listen to the briefing to hear what the trends are for Halloween 2020.
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Searches for things nostalgic spiked 88% this past spring. Listen to the briefing to hear how you can tap into this big trend for 2021.
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Talkwalker has listed their top 10 predictions for the 2021social media trends. Listen to the briefing to hear why memes will be a bigger story next year.
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The top 10 social media predictions for 2021 as reported by TalkWalker.
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Talk Walker has released their top 10 predictions for social media trends for 2021. We're counting them down one at a time over the next 10 days and here is #10.
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Listen to the briefing to hear what social media holidays you can tap into to get some traction on social media for the end of October 2020.
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The forced sale of TikTok continues to be in limbo. Listen to the briefing for an update as to what the real issue is.
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The latest IG update gives you the ability to create Instagram ads with product tags using Ads Manager. This new feature lets you to add Instagram's product tags directly to your paid promotions. Listen to the briefing to hear about the launch.
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Many talented copywriters use swipe copy to up their communications game. Listen to the briefing to hear how to do this.
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Afterpay has just launched a mobile wallet that lets your customers have the items they want now with 4 easy payments — no interest or fees. Listen to the briefing to hear how it works.
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Pizza operators have pivoted quickly and capitalized on pizzas appeal as a shared, cost-effective meal. Listen to the briefing to hear why you might want to put pizza on your menu.
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Restaurant Dive's latest report with research from the National Restaurant Association reveals that within the challenging news, there are signs of a way forward. Listen to the briefing to hear what they've found.
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Listen to the briefing to hear what hashtag social media "day of" posts will be trending for mid October 2020.
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Early numbers are flowing in so we can see how Amazon Prime Day went in terms of a sales lift over 2019. Listen to the briefing to hear where the traffic went.
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New research reported by GoMoxie reveals that 62% of consumers who struggle with their online purchases — abandon their cart. Listen to the briefing to hear which consumer segments struggle the most. The answer may surprise you.
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Curbside pick up is growing rapidly as people consume more food off-premise. Listen to the briefing to hear some of the statistics around just how quickly customers expect you to bring them their food.
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Restaurants Canada has released its 2020 Foodservice Facts report with some interesting statistics and updates.
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Piper Sandler has just released its 40th biannual "Taking Stock with Teens" report. Teen spending is down to its lowest level in two decades. Listen to the briefing to hear how teens have shifted their spending during the pandemic and how it may impact them as they move through their lives.
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A recent House Report has called for the "Structural Separation of Big Tech". Listen to the briefing to hear why small businesses need to focus on self dominion as much as possible. There are head winds ahead for these big companies and your audience on social media or market place selling platforms may be at risk. Listen to the briefing to hear why you need a plan.
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Listen to the briefing to hear about new research that reveals just how many retailers are dependent on holiday sales to survive.
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As we continue to dance with the COVID-19 virus; another business interruption may be in the cards. What are some of your options for developing new streams of income to get through to the end of the tunnel?
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With Amazon Prime Day landing October 13 and 14 and Back to School running late and pandemic shipping moving holiday forward — all of these major holiday shopping events are colliding mid October right around Halloween too. Listen to the briefing to hear how smaller retailers can ride the wave of excitement and thrive.
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Facebook Business Suite has just been launched and it makes it easier for you to manage both platforms. Listen to the briefing to hear how the new integrated services will help your business.
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The conscious uncoupling of front of house from back of house has created ghost kitchens. They drive both efficiencies and profitability — are they to be a permanent trend?
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Halloween is a big retail holiday and it will be impacted this year as we enter the second wave of the COVID pandemic. Listen to the briefing to hear what Halloween categories are selling well in spite of the changes.
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After a couple of decades of selling their books through Amazon, Powell's books has decided to stop selling through Amazon. Listen to the briefing to find out why they made this decision.
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Check out waddingtons.ca to see the wines and guitars that Geddy Lee and Alex Lifeson are auctioning off to support the Ontario Hospitality Industry.
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Here are the hashtag holidays trending all over social media for early October.
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Amazon has just announced they are launching technology that lets customers pay with their palm print.
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A premium pizza restaurant - General Assembly Pizza has launched a DTC (Direct to Consumer) subscription model for its pizzas.
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Start your engines; the big boys of retailing — Amazon and Target are running their "Prime Day" sales mid October.
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New York City has close off 87 streets completely to traffic so restaurants can use the space outside to dine in a safer manner. The city has decided to extend this to a year-round option. Listen to the briefing to hear how this could play out long term.
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Walmart and Amazon are expecting this holiday season to be primarily an online and more extended event. Listen to the briefing to hear where to begin to prepare for a very unusual holiday 2020.
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Black Friday and Cyber Monday will be a more protracted period of time this year. There's strong rumour that Amazon Prime Day will be announced on September 27. Listen to the briefing to hear when the holiday retail period will kick off.
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As BOPIS becomes more prevalent — delivering goods in a safe contactless way will be an important service. Pick up lockers are on the rise to solve this problem. Listen to the briefing to hear more.
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Shopify has fired two employees who stole data from more than 100 merchants. The breach potentially exposed the personal information of consumers who shopped on merchant web stores. Listen to the briefing to hear the latest developments.
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Apparently the honeymoon around the TikTok/Oracle/Walmart deal was short-lived. The parties seem to have very different opinions as to who will run the show. Listen to the briefing to hear the update.
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Hot off the press — a deal for Walmart and Oracle to purchase a share of TikTok giving it US control. This is a game-changer for e-commerce.
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If we are in a second wave, will there be shortages and hoarding again?
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Think about how you can help your customers continue to enjoy the great outdoors because it looks like we're going to want to be out more this winter.
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Listen to the briefing to hear what social media #hashtags will be trending late September 2020.
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Amazon has finally broken their silence to tell us whether or not they intend to have a Prime Day in 2020. Listen to the briefing to hear their statement and to find out how Amazon Prime is growing in Canada.
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What is Shopify reporting in terms of the trends they're seeing for Black Friday and Cyber Monday. Listen to the briefing to hear how 2020 is shaping up to be quite different.
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Segmenting your customers will allow you to send specific messages to customers who are more likely to buy. As you get ready for Cyber Monday this year — having your customers tagged is a must.
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Email is your front line strategy for doing well this Cyber Monday. Here are some things to look at first as you get your list ready.
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Cyber Monday is just 77 days away. What is your pricing strategy going to be?
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Halloween is now even more popular with adults and this year — we all need a little fun. Listen to the briefing for ideas on how to execute a "reverse trick or treating" for your customers.
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Google trends tells us by country what the most popular search terms are. Listen to the briefing to hear what people are searching for when it comes to restaurants.
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McDonald's hasn't had a celebrity endorsement of their Happy Meals in decades. Listen to the briefing to hear why their alliance with Travis Scott is different.
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Listen to the briefing to hear which countries are becoming more anxious week over week. A worried consumer may behave quite differently from a less anxious one.
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Marketing Dive has just released some research about how the pandemic has changed Gen Z shopping habits and what they miss the most. Listen to the briefing to find out.
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Black Friday is November 27 and Cyber Monday is November 30 this year. Listen to the briefing to hear how major retailers are changing their strategy this year so you can prepare too.
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As you prepare for a very unusual fall/holiday selling period, channel innovation could offer you an opportunity for growth.
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You'll need to innovate this holiday season to adapt to new operational realities. Listen to the briefing for ideas on how you can work with the cards you've been dealt to create new and exciting customer experiences.
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The McDonald's Happy Meal has been around for decades and is an example of innovation by reconfiguring the product ecosystem. Listen tot he briefing to hear how this might work for your business.
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New research gives us some clues as to what the next big eating trends will be. 2020 has been a curve ball for everyone and a reckoning with the scale is happening.
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These are the hashtag holidays for the first part of September.
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Meal kits are up by a whopping 53% according to research by Nielsen. It's not because people are afraid of going to the grocery store — listen to the briefing to hear what the #1 reason is.
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Large companies like General Electric, 3M and McDonalds have used process innovation for years to drive new paths to growth. Listen to the briefing to hear how small businesses can do this too.
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There are ways you can make space for innovative thinking. You'll need that this year to adapt to unusual business conditions due to the COVID pandemic. Listen to the briefing to hear how you could restructure your business to help innovative thinking thrive.
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We're looking at the ways to create innovation and in day 2 it's all about your network and supply chain. Listen to hear how you might reimagine that structure so you can create new connections to your customers more profitably.
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One of the fastest ways to grow your business is to reinvent your profit model. Listen to the briefing to hear how you might think of new ways your restaurant or retail space could quickly and effectively drive profit for you.
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Cyber Monday is Nov. 30 which is just 14 weeks away. Listen to the briefing to hear tips and advice on how to plan for a more virtually delivered season.
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Listen to the briefing to hear why encouraging more engagement on social media is the best way to help new customers discover you.
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Canada is seeing growth in all provinces and in all retail sectors which bodes well for a "V" shaped recovery.
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People are shopping more online but the categories they're interested in have shifted since the start of the pandemic. Listen to the briefing to hear what's going to be hot for Fall 2020.
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How can you recreate a great and personalized customer experience online? Here are some tips as you prepare for Cyber Monday (Nov. 30, 2020) and your fall business season.
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Listen to the briefing to hear how Generation Z is different from Millennials. Hear what today's Zoomers want in a retail experience.
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Amazon Prime Day is rumoured to launch in October this year which may kick off the holiday shopping season early. Listen to the briefing to hear what millennial customers want and need in a shopping experience.
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Generation X is often overlooked in favour of the affluent and populous Baby Boomers and the younger and more exciting Milennials however — Generation X have affluence and an appreciation for fine food. Listen to the briefing to hear what Generation X wants most in a shopping experience.
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Just Eat Takeaway is looking to give their employees more stability so they're planning to stop using Gig (contract) workers. The plan is to roll out in Europe first and then in North America. Listen to the briefing to hear how they are growing and what this means for the restaurant industry.
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Baby Boomers control 70% of the wealth so they are good customers to have. Listen to the briefing to hear what products and services they are looking for as you prep for your holiday retail plan.
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Today we're looking at demographics which assume that as consumers, we tend to act our age. Listen to the briefing to hear how the Silent Generation wants to be served as you plan for your holiday season.
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The last step in the environmental scan is to look at …issue connected to the environment. Concern for the environment hasn't waned with the COVID crisis, it's gotten even stronger. Listen to the briefing to hear what issues are connected to complete your PESTLE analysis.
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There will be lots of legal issues to consider as you complete your environmental scan. There's lots going on with health and safety and employment laws to consider. Listen to the briefing to hear what legal issues you need to identify to complete your environmental scan.
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The holiday shopping season is thought to be coming early this year so we're gearing up for an October kick off. We're continuing to conduct our environmental scan with the "T" in our PESTLE analysis which stands for technological factors.
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Restaurant Dive.com has shared some new research around just what customers are looking for in terms of operating standards and it connects nicely to a resurgence in car hop service. Listen to the briefing to hear about the latest research and why parking lot dining is making a comeback.
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Restaurants Canada.Org has posted some new research that reveals the new services and sales channels restaurants have introduced to survive the COVID-19 business loss. There are some fascinating points here and listen to the briefing to find out if this new way of doing business will continue post-pandemic.
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The holiday season will likely come early this year as consumers want to focus on uplifting topics and get a jump on their gifting to avoid shipping lag times. Our environmental scan today will look at how to gauge the societal shifts your consumers are experiencing as this will impact their shopping habits.
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As we look towards the fall and a potential dropping of Amazon Prime Day for week of October 5, we're looking at how to do a PESTLE analysis and examining the economic factors that may impact our go to market strategy.
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The PESTLE is a marketing tool used to conduct an environmental scan. Listen to the briefing to hear how to conduct a PESTLE and why the "P" in PESTLE or the political influences can have a profound impact on your holiday strategy. Here's advice on how to anticipate those factors.
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Rumour is that Amazon Prime Day will land in early October this year. This is the first of a series of briefings that will be a boot camp to get your business ready to ride the coat tails of an Amazon Prime retail holiday in October 2020.
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Here are the hashtag holidays that will be trending on social media for early August 2020.
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Wouldn't it be great if people could get your menu sent to them when they're searching for a restaurant online? It can happen. Listen to the briefing to hear how your Google My Business profile can showcase your menu.
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Amazon Prime Day is a mammoth retail holiday and it's being deferred to the fall this year. Listen to the briefing to hear when Amazon Prime is expected to drop and how its timing may impact your holiday sales.
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It's easy to get discouraged by the negative headlines but Starbucks is seeing some interesting consumer shifts. Listen to the briefing to hear what this large food service retailer is learning about changing customer habits.
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Companies like Coca-Cola are good to listen to in troubled times because they've seen many ups and downs and have wide distribution. Few brands are as close to their customers. Listen to the briefing to hear what their CEO has to say about their sales.
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Consumers in various countries were asked which categories they intend to cut from their budgets and their answers are very revealing. Listen to the briefing to hear which sectors are getting more of the customer purchase share.
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When we sheltered in place a few months ago— online sales of alcohol skyrocketed. Listen to the briefing to hear what the latest research has to say about that trend now that we're a few months in.
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Some students will be back in the classroom and some won't but never the less - the class will go on
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There's some fascinating research from Gartner that reveals that CMOs (chief marketing officers) are not reading the tea leaves when it comes to the headwinds coming over the next few months. Just how much should you budget for your marketing? Listen to the briefing and learn what the right number to plan for might be.
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Retail's in-store experience has traditionally relied on the personal touch and all of that. is out the window and will be for some time. Here are some areas to focus on instead as you redefine your in-store experience.
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Contactless food delivery is safer for the team and the customer. Here's how one restaurant is doing it.
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New research out of the UK shows us just how challenging it is for customer-facing team members since the start of the pandemic. Rules around lining up, paying with cash, wearing masks are triggering angry responses in many cases. It' time to stop saying the customer is always right.
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Hashtags are a great way to get new customers to be aware of your restaurant. Here are the top trended food hashtags on social medial.
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If you've just reopened your restaurant and you're wondering how others are doing — here are some statistics from Restaurant Canada on how businesses are faring.
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If we're already seeing a huge increase in mail volume because of the COVID pandemic; just imagine what Christmas will be like. Listen to the briefing to hear what you should be considering now to get ready.
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As you prep for your holiday retail season, consider having shopping by appointment to control traffic flow and perhaps sell more in the end. Listen to the briefing for some tips on how to do this well.
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Have you analyzed your sales trends from holiday season 2019? Will that same strategy work in December 2020? Listen to the briefing to hear what things you should be considering when planning this year's holiday season.
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Research is telling us that consumers are planning their Christmas shopping earlier than in previous years — they're starting to think about it now. Mobile holiday shopping is growing quickly and you may be surprised at which age groups are doing it more often. Listen to the briefing to hear how you can up your mobile game now so you're not scrambling later on.
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There's a great article by Thomas Pueyo called "The Hammer and the Dance" about how we are "dancing with the virus" to try and live our lives while monitoring developments. Whether you're a restaurant or retail operator, your fall/holiday season is prime time for making money. As we look forward to the holiday season — how do we plan to succeed when things are so uncertain? This week, we'll look at a series of strategies for having a plan B to dance with the virus.
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Listen to the briefing to hear what "international day of" hashtag holidays will be trending on social media for the last half of July 2020.
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Listen to the briefing to hear the most recent research on how fast e-commerce is growing and which age group is joining the online shopping wave.
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A Calgary based technology company named Helcim has launched a food ordering app that doesn't have the hefty fees of other services. It's worth checking them out if you're in North America so that revenue can go back into your business.
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Listen to the briefing to hear how the hotel industry will fare depending on various modelling scenarios around the COVID-19 recovery. Depending on how well our governments and society does to control the virus; the predictions are worth noting.
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New research shows us that Pinterest users are dramatically more open to ordering groceries online and they spend significantly more as well. Listen to the briefing to hear how Pinterest can be a great channel for your business.
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Kiosks can be there to take orders and support the sales process when your employees aren't able or allowed to due to work restrictions. Listen to the briefing to hear how kiosks can actually help increase sales.
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Listen to the briefing to hear just how many people are already looking for ideas about Christmas food and holiday trends. It's quite intense already.
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New research from Angus Reid reveals just how nervous people are about going back into restaurants during COVID-19 and what cues they want to see to feel safe.
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Listen to the briefing to hear how to use your data from social media to inform your strategy going forward.
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Listen to hear how social media success can be measured.
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Here are some tips for increasing social media engagement.
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Listen to the briefing to hear how to keep growing that audience.
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Here's how to find those social media nano-influencers that can really amplify your message.
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Pod-fading or social media shrink — there's nothing worse than a channel that's dormant and then occasionally live. Here's how to be consistent.
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Listen to the briefing to hear the next tip about how to know if you should do your social media yourself or hire someone.
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Listen to hear how to decide which social media channel to use to really connect with your most loyal customers.
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Listen to hear some advice on how to define your target customers for social media messaging.
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This is the first of a ten part series on how to craft a social media strategy. Part 1 — how to figure out what your goals are.
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Listen to the briefing to hear about new research that shows what younger consumers will buy more of and less of post COVID. The results may surprise you.
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Pinterest consumer research has just been released and it's very revealing about the power of Pinterest to drive online food sales. Restaurants and grocery stores wanting to up their e-commerce game should take note. Listen to the briefing to hear about the study.
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It's 2030 already and Shopify is adding new features to meet the accelerated needs of merchants. Listen to the briefing to hear what's being added.
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Listen to the briefing to hear how one new restaurant concept is getting the food to customers in a way that's safe and delicious for everyone.
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Listen to the briefing to hear what holidays are trending on social media for the end of June so you can plan your posts.
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With more people working from home, streaming radio might be a way to target some cool marketing initiatives.
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As restaurants start to re open — are diners ready to jump into the fray? Listen to the briefing to hear what diners concerns actually are.
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GrubHub and Uber Eats were talking merger but it looks like GrubHub is walking down the aisle with Just Eat Takeaway. Listen to the briefing to hear how this might be a good thing for the industry.
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What will "drinks after work" look like in a post-pandemic world? The answer may surprise you.
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It's early June and the coronavirus shutdown is starting to ease. Listen to the briefing to hear who people want to thank and how you can help them do it.
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Listen to the briefing to hear how to conduct user testing of your website for free. If you don't, it will cost you money in the bank with lost conversions and traffic.
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Listen to the briefing to hear why the great "work from home" experiment has been deemed a success by employees and employers alike.
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Listen to the briefing to hear how a beverage made from fermented tea is growing by double digits.
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Pinterest is measuring what we're searching for and pinning and the results are fascinating in terms of the ways we're getting creative. Listen to the briefing to hear what was popular in May 2020 during the coronavirus shutdown.
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Listen to the briefing to hear what comfort foods consumers are snacking on during the shutdown.
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New research as reported by Retail Insider reveal that consumers are shopping at fewer stores and are going out less. Listen to the briefing to hear just how long the research says these changes will last.
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Even the big companies are slow to embrace e-commerce. Listen to the briefing to hear why you should start small and get in the game.
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New research reported by Restaurant Dive tells us just how many consumers are willing to go back to dine inside of restaurants when they open back up.
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Listen to the briefing to hear what hashtag holidays are on deck for early June 2020.
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A Canadian company called Predictmedix has created artificial intelligence that can monitor retail spaces for covid symptoms, social distancing, wearing of masks and more.
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Listen to the Flash Briefing to hear what people have been drinking during the Coronavirus Pandemic shutdown
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Harvard Business Review looks at the trends that will continue after the pandemic is over and home cooking is one of them. Listen to the briefing to hear how restaurants can get in on the trend.
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Better signage is vital during the COVID 19 pandemic. It will help customers gather information safely.
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Facebook has just announced that businesses will now be able to upload their product catalogues to IG of Facebook so customers can purchase right in the app. This new product is called Facebook Shops. Listen to the briefing to hear the details.
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Listen to the briefing to hear what the trending hashtag "national day of" themes are coming up for late May.
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Listen to the briefing to hear how to reconnect with your customers after being apart from them so they remain your best advocates.
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Listen to the briefing to hear how Post Coronavirus, your focus on customer retention is vital to your success.
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It's time to re open and for customers to buy from you again. That's the good news — the bad news is, you can't go near them. Listen to the briefing to hear how to balance the personal touch with safety.
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The customer journey is the path to purchase from awareness to advocacy. Listen to the briefing to hear how the second point on the journey — interest has shifted post coronavirus shutdown.
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This is the first of a series about how the Customer Journey has shifted in a post COVID-19 world.
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The Coronavirus Pandemic has radically accelerated the pace at which consumers are adopting e-commerce. Over the next few briefings, we'll look at how the customer journey is shifting quickly and examine some retailers who are truly innovating.
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Listen to the briefing for step by step instructions on how to add curb side and by on line pick up in store options to your Google Business profile.
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Eruomonitor has looked at 4 big trends seen in the 2009 recession that may have clues for us in terms of what to expect this time.
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A Toronto-based company called Grocery Neighbour has launched large Mack trucks filled with groceries. It's like a store on wheels and it might just be coming to a neighbourhood near you.
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There's media that you own and media that you earn and media that you share. Today we'll look at the power of sharing your messaging with your audience.
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Burger King and McDonalds are both piloting apps for reservations and take out. Listen to the briefing to hear how these companies are paving the way for a physical distancing process.
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Listen to the briefing to hear how two Canadian grocery giants are racing to see who can get into the online meal kit business first.
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Pinterest has published a guide to marketing through uncertainty and they can tell how people are feeling based on the types of pins they are posting. Listen to the briefing to hear how the mood is shifting for the better.
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Re-starting your business after such a break can be daunting. Listen to the briefing to hear how consumers feel about venturing out again and what key things you'll need to have in place to re-start your business.
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There's some great research from Sprout Social about how effective your social media channels are in terms of sales conversion and as a way to service your customers.
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A vibrant e-mail list is one of the best assets in your war chest for the recovery ahead. There are tricks around how to do this -listen to the briefing to hear how.
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Affiliate marketing can be quite lucrative. Listen to the briefing for some ideas on where to look to create one.
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Honey is a tech start up that searches the internet for the lowest prices and automatically applies promo codes to the shopper's cart. PayPal has just acquired the company and it's a game-changing move for the payment provider.
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With so many people being home more and schedules being all askew — have peak times for viewing social media posts changed? Yes, they have and here are the new best times to post.
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Managing traffic flow and mixed drinks, should you set the table in advance or bring the cutlery out as needed? Listen to the briefing for tips on some operational considerations to plan for post Covid 19.
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Nielsen has looked at several Asian countries to see how consumers are prioritizing what and where they eat — post pandemic. Listen to the briefing to hear clues as to what other areas farther behind the curve can expect when they re open.
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We know that the youth consider the environment to still be top priority but it turns out all consumers feel that way too. Listen to the briefing to hear why.
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Deloitte Canada has created some dashboards at
https://www2.deloitte.com/ca/en/pages/about-deloitte/articles/covid-dashboard.html
They give us some great insight into what consumers will be looking for post pandemic in terms of physical and psychological safety.
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Ebay has just launched a suite of support and free services to help the 70% of businesses without an e-commerce store get up and running fast. Listen to the briefing to hear what the new plan can do for your business.
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Nielson research surveyed Americans and Canadians to ask them "How long do you think the pandemic will last?" Their answers may surprise you. Listen to the briefing to hear what consumers think.
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Pizza has traditionally done very well when times are tough and consumers are being frugal. Listen to hear which restaurant chains have actually started hiring.
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Find out how cautious Generation Z (born between 1995 and 201) will be about various activities post pandemic.
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Trip Advisor and Google Maps have just launched stickers that highlight those restaurants who offer take out and other features to help drive sales during the Coronavirus shutdown. Listen to the briefing to hear what's available to help generate sales.
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As we "dance with the virus" — filling a big restaurant may not be an option. Listen to hear how some restauranteurs are winning by going smaller with a "micro restaurant" strategy.
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Generation Z is shaping up to be very different from their Millennial elders. Listen to the briefing to get the latest statistics from Piper Sander's annual youth research regarding their Coronavirus spending habits.
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The sales of bread making machines, yeast and flour are through the roof. Listen to the briefing to hear how a consumer with a new found love of artisanal breads may just be a good thing for a revamped restaurant menu.
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ChowNow is a new service that charges a reasonable monthly fee so you can put "order now" stickers right on your Instagram feed. Listen to the briefing to hear more about this exciting new service.
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Even when the economy starts back up again, ongoing social distancing may make our current "full house" business model ineffective. Listen to the briefing to hear what a business model is and how you can start to re-imagine it. According the Rakuten Ready and Restaurant Dive's Off Premise report, people hesitate to go into a restaurant for one compelling reason…..
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Restaurants need to boost their ROI — the business model isn't sustainable as it is. New research from Rakuten Ready and Restaurant Dive illustrates how order for pick up is a compelling revenue stream as the industry re-boots. There's just one problem — customer awareness. Listen to the briefing to hear the first of a multi part series on revamping your off-premise business model.
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The Canadian Hospitality Industry represents 4% of GDP - SaveHospitality.ca has petitioned government and made some vital points about how profoundly important the industry is to economic and psychological stability. Listen to the briefing to hear the compelling argument they've made as outlined in an excellent Forbes article by Kate Dingwall.
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Stella Artois has teamed up with the non profit James Beard Foundation and HelpMainStreet.com to bring the restaurant to the people in their homes virtually with cooking demonstrations, happy hours and ideas on how to support restaurants during this time.
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Zoom Video conferencing is through the roof — including for this Easter and Passover with religious and family events being enjoyed together while apart. Listen to the briefing to hear how the restaurant industry could tap into this shift going forward.
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Some stores are up 300% on their e-com sites. If you're not in the game, now is the time to take action.
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The world and consumer behaviour will be vastly changed when we open for business again eventually. What can we predict will be the best tactics to recover quickly?
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People are sheltering "in place" and looking for ways to make ordinary moments special. The hashtag #drinkyourcellar or #drinkyocellar are trending on social media. Listen to hear how restaurants might harness this movement to create great content on social media.
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Consumers are yearning to be self sufficient and the DIY (Do it Yourself) sector is booming. Listen to the briefing to hear how retail and restaurants can tap into this trend which is expected to continue even after the quarantine is over.
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Facebook has just made it easier for small businesses to drive alternative revenue streams to their businesses via their Facebook audience. Listen to hear how the new features work.
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Google has revealed what Canadians are searching for on the Internet to ride out the shutdown during the pandemic. Apparently, we're learning lots of new skills.
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There was a sales spike in alcohol at the end of March as consumers prepared to be sequestered. What's even more interesting is to learn that some people are drinking less. Listen to the briefing to hear how many people are taking this time to get healthier.
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Listen to hear what categories are up in sales because so many students are now being schooled at home.
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Listen to the briefing to hear how consumers are nesting like crazy during the Coronavirus shutdown. They're baking and doing home crafts, will this behaviour continue after we come out of our bunkers?
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Listen to the briefing to hear what #holidays are trending on social media.
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Listen to the briefing to hear how the Canadian Hospitality Industry is banding together at www.savehospitality.ca to develop a list of recommendations for government on how to move forward.
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Listen to hear how some restaurants are using branded accessories and tip jars to keep sales going safely.
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Listen to the briefing to hear how some restaurants are selling their supplies including the "much coveted" toilet paper to generate income and avoid waste during the Covid 19 shutdown.
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Listen to hear why consumer's may continue buying groceries online even when it's safe to go back in the store.
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Online socializing was already a trend but the pandemic has added rocket fuel to its growth. Listen to hear how your business might use this technology and how consumers might change their behaviour even after this is over.
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Dining bonds are fashioned after the war bonds effort where people buy a "dining bond" for a value that's less than they redeem it for down the road. It's a great way to keep the bank account flowing and it's just expanded internationally. Check out www.supportrestaurants.org
As people bunker down during the pandemic, they're doing it with more alcohol. Listen to the briefing to hear how you might create an online experience to generate sales while you are closed.
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Listen to the briefing to hear why order for takeout is your best strategy right now and how you can make it appealing for customers who may not be thinking of it as their first choice for getting food to go.
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Listen to the briefing to hear how you can keep money flowing during the Coronavirus shutdown by looking at small "add on" items to boost sales.
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Chipotle is a great example of a brand that's figured out how to bring the social to the customer in a safe way during the Coronavirus shutdown. Listen to the briefing to hear how they are focused on tactics that work during business interruption.
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To keep money flowing during a business interruption, you need to make a sale now. Here's how to get your customers to "pay it forward" with an offer that delights them.
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Listen to the briefing to hear 10 ideas to put your downtime in your business to good use.
If your business is shutdown or slower during the restrictions due to the Covid 19 Coronavirus — here are some ideas on how you can use technology to reach out to your customers.
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Sometimes big brands can get together and create magic. Listen to the briefing to hear how Ikea and Pizza Hut in Hong Kong are combining their strength to innovate.
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Statistics confirm the 90% of women and 70% of men in the restaurant industry have been sexually harassed. As the war for talent gets harder, we need to improve our employment brand.
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DINE brands including IHOP and Applebys have noticed that their traffic counts are down and it appears to be mostly men that are staying away. Listen to hear where men are grazing these days and how to get them back.
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Listen to the briefing to hear how you can keep your business heathy when a very human health crisis is present.
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Listen to hear what types of customers want to see your business be socially responsible.
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Listen to the briefing to hear how tweaking your prices ever so slightly can juice your sales sky high.
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Listen to the briefing to hear what's "national day of" holidays are trending on social media mid March 2020.
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They're profitable and popular — here's how to make sure they stay that way. Listen to the briefing to hear tips on product management and menu engineering.
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The contenders in your product mix are profitable but not popular. There are ways to turn them into star performers — listen to the briefing to hear how.
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How to fix your product mix — if a menu item or product is popular but isn't very profitable, there are ways to give it a little love. Listen to the briefing to hear how.
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Menu engineering and product management are the best ways to boost productivity. Here's how to figure out which products are the worst performers and what to do with them.
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Listen to the briefing to hear why Starbuck's has made the bold decision to move to plant based milks for their high end beverages.
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The statistics are compelling - travellers who want their products and experiences to be sustainable represent a huge market. Listen to the briefing to hear who they are and how to tap into this huge segment.
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Listen to the briefing to hear why St. Patrick's Day is a great opportunity for food and fashion retailing.
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Listen to the briefing to hear why you might want to consider a strip mall as the location for your retail store or restaurant.
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Listen to the briefing to hear how one tech start up is using propensity marketing to recommend foods to us that we will love. Much like Netflix.
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Listen to the briefing to hear how food retailers are the most viable tenants for malls and how the mall of the future will be a hub for living.
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Listen to the briefing to hear what #holidays are the most popular on social media for early March 2020. Get ideas on how to use them creatively.
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Listen to the briefing to hear why you should use Artificial Intelligence to power your operational functions and how to get started.
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Find out why so many consumers favour those businesses who make returning items easy.
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Retail Insider magazine has listed the 6 top trends for 2020 and they cite podcasting as one of the most powerful moves a business can make. Listen to hear why you should consider podcasting or creating a Flash Briefing like this one and where to go to learn how to do it.
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Technology lets us measure our foot traffic accurately and cost effectively. Listen to hear why knowing what this metric is for your business is a strategic asset.
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Digital advertising is one of the 6 key retailing tips for 2020. Listen to the briefing to hear how businesses of every size can win by using digital advertising.
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Steady cash flow is the life blood of every strong business. Listen to the briefing to hear how realtime payments will eliminate that lag in moving money between accounts — so you can do business at the speed of light.
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These are the #holidays that will be trending on social media for late February 2020.
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Listen to the briefing to hear why customers crave convenience more than any other quality and how they are most likely to define it.
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Target market segmentation is part art and part science. Listen to the briefing to hear how to avoid some common mistakes when segmenting a target market.
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Once you've targeted the product and message, your retail strategies need to connect to the buying situation and product usage. Listen to the briefing to hear how to do this.
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Understanding how your target market approaches their money — income, savings, spending patterns — helps you better plan your product offering and messaging. Listen to the briefing to hear how it works.
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Listen to the briefing to hear why targeting a market by their geographic location is very important — especially for delivery, shipping and geolocation in digital marketing.
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Listen to the Flash Briefing to hear how psychographics are the most important way to find those customers who really love your business…because those are the customers that will happily help you succeed.
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If your audience shares common characteristics, you'll want to learn how to segment. Listen to the briefing to hear how demographic attributes can help you to do this.
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Segmenting your target market allows you to focus your money and your message and time. Listen to the briefing to learn how to do it.
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Listen to the briefing to hear how consumers are spending their money on Valentine's Day and on who…you may be very surprised.
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holidays are a great way to get noticed on social media. Listen to the briefing to hear which hashtag holidays are coming up for mid February 2020.
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It's a quieter time of year and it's time to look at those products that are truly driving your business. Listen to the briefing to hear how priority products are the first step in solid segmenting.
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They said Henry Ford was crazy to pay his workings $5 per day in 1914. That was 2X more than most auto manufacturers paid. Listen to the briefing to hear how a modern day innovator is using technology to drive cost savings that he then gives back to his employees and customers. Michael Listoria of &pizza is the new breed of restauranteur.
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Some major cities are making it illegal to not accept cash. Listen to the briefing to hear just how many people actually don't have a bank account.
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TBT or #ThrowBackThursday has over 15 million uses as of January 2020. Listen to the briefing to get some ideas as to how you can use this momentum to draw attention to your business.
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Listen to the briefing to hear how organic search and paid search are defined and how they differ from each other. We'll also look at why you need a little bit of both.
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Search Engines use algorithms to find your business on the Internet but exactly what the heck is an algorithm and how do they work? The answer is simpler than you might imagine. Listen to the briefing to learn how.
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Listen to the briefing to hear how Search Engines work and what their key functions are.
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When it comes to social media influencers, the big audiences aren't working anymore to drive ROI. Listen to the briefing to hear why this shift is happening and how you can benefit from "niching down".
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Straight out of Star Trek — paying for your purchases with a palm scan is potentially the next wave of biometric, cashless payment. Listen to the briefing to hear why.
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More people are using tap to pay for their purchases. If you aren't offering this payment option, you may be frustrating your customers. Listen to the briefing to hear the latest stats.
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The key to getting your tweets to show up on the SERPs doesn't involve having thousands of followers or special software. Listen to hear the two most important things you can do to get your tweets noticed.
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Listen to the briefing to hear why adding your menu to your Google My Business profile will help you get to the top of the search results.
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Listen to the briefing to hear how social media improves your ranking in the search engine results.
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Listen to the briefing to hear how Nordstroms is weaving the culinary experience into the shopping experience and how it's working so well.
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Listen to the briefing to hear what hashtag holidays are coming up for early February 2020.
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Listen to the briefing to hear what the most popular foods are for watching "the Big Game" and who spends the most money. You'll also hear what terms you can use for trademarking purposes.
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In this briefing, we'll explore the things that Google Analytics measures and how they can help you improve your website. Today we look at bounce rate and what it means.
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Listen to the briefing to hear how Google Analytics can tell you where your website traffic is coming from and what channels are the best sources of good customers.
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Google analytics can tell you what parts of your website they find the most interesting and whether or not your content is doing its job. Listen to the briefing to find out what things you should measure.
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Google analytics is very powerful. Listen to the briefing to hear the first of 4 things you should measure.
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Putting your menu right into your Google Business profile will boost your SEO. Listen to hear why and how to do this.
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Listen to the briefing to hear what the biggest social media hashtag holidays are for late January 2020.
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Instagram isn't onboardng new users as quickly as they have in the past. Listen to the briefing to hear why social media channels might be increasingly segmented by age.
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Featured snippets aren't paid advertising but they get 2X as much click through. How do you get featured snippet status? Listen to the briefing to learn how.
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Listen to the Briefing to hear why User Experience and specifically your site speed are one of SEOs biggest trends for 2020. Hear how you can tune up your website to make it faster.
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Listen to the briefing to learn how the search engines will determine your website's level of expertise, trust and authority (EAT). It's a big SEO trend for 2020.
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Google's algorithms are focusing more on engaging content which means we need to focus on topics not just using all the keywords as frequently as possible. Listen to the briefing to hear how you can tune up your SEO.
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Listen to the Flash Briefing to hear why one strong page on your website that captures all of the content is better than fragmenting it.
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Listen to the briefing to hear how Cannabis 2.0 which includes the launch of Cannabis edibles will change how we eat and why.
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Listen to the briefing to hear what special days are on deck for mid January 2020. You can ride the wave of trending hashtags on social media and have some fun with your marketing too.
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The most searched recipes for the US, Canada and Ireland are quite different from one another. Listen to learn what the top searches for food trends and recipes are.
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Listen to the flash briefing to hear how BERT, Google's latest algorithm update is changing how we develop our content and focus our digital marketing efforts.
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Listen to the Flash Briefing to hear how sales for holiday season for 2019 trended. We'll look at online, in-store and how consumers were feeling.
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Listen to the Flash Briefing to hear how you can stay ahead of the pack by looking at how your business, your customer and your competition have shifted.
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President Dwight Eisenhower had an ability to focus and your business needs you to focus as well. Listen to the briefing to learn about the priority matrix and the Lean Canvas.
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Veganuary was started in 2014 and has over 200K registered members world wide. Listen to the briefing to hear why you might want to participate in this movement.
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Listen to the briefing for ideas on how to make the trending hashtag holidays a benefit for your business.
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Marketing Resolution #3 for 2020 is all about speed - for your website and your responsiveness. Listen to the briefing to hear why getting faster needs to be a top priority.
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Listen to the briefing to hear how many social channels most businesses have and how you can streamline your focus on fewer channels more effectively.
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Only 0.78% of people click through on search results on the second page. Listen to the Flash Briefing to hear why you need to make getting to the top a priority for 2020.
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You are all working today so we can have fun. Listen to the briefing to hear a big "Thank You" and the full version of the Restaurant and Retail Flash Briefing theme song "Back by My Side" by The Sugar Lids.
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People aged 18 - 35 are very food involved and they use social media to learn about new ingredients and flavours. Listen to the briefing to hear how you can up you social media game and capture their hearts and test buds.
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Pinterest has listed its trends for 2020 and there are some countries who are influencing our tastes from decor to food. Listen to the briefing to hear what cultural influences are driving the hottest trends.
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Agritainment, Eco-friendly Travel Essentials, Train Trips are all on the rise in terms of Pinterest searches. People increasingly want the businesses they connect with to have a sustainable offering. Listen to hear how to connect with this trend.
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From scrunchies to coloured ketchup - the nineties are back and hotter than ever. Listen to the Flash Briefing to hear what the biggest trends are and how you can use them for your business.
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Do people shop on Boxing Day anymore now that Cyber Monday and Black Friday are so big? Listen to the briefing to hear how you can knock it out of the park this Boxing Day in Retail or Restaurant.
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Listen to the briefing to hear some little known stories around your favourite Christmas Songs.
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Keeping it light today on Christmas Eve with a bit of folk lore connected to those Christmas characters who keep an eye on us.
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Listen to the Flash Briefing to hear which consumer segments are most likely to be shopping at the last minute and how to target them.
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Listen to the Flash Briefing to hear what #holidays are on deck for late December.
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Your landing page needs to convert that shopper into a buyer. Here's how to make
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Tik Tok is social media's newest sensation. Listen to the briefing to hear who uses it and why it's going to profoundly change how we co-create.
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Social media influencers can be very powerful allies. Listen to the Briefing to hear how to work with them and what not to do.
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When marketing is done properly , it causes a change in the behaviour of the consumer. Listen to the briefing to hear how you can make your marketing more effective.
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Listen to the briefing to hear why people are shopping for the holidays on their mobile devices more often and how you can position yourself to succeed online when people shop mobile.
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Smart vending is a great way for the restaurant and retail industry to grow without a lot of operational overhead. Listen to the briefing to hear how this technology can help you succeed.
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Listen to the briefing to hear what the #holidays are for mid December.
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It costs money to implement new Point of Sale systems and to upgrade the website. How do you know if your money will be well spent? Listen to the briefing to hear how to calculate your ROI Return on Investment for technology.
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Holiday Marketing campaigns can get lost in the noise. Listen to the Flash Briefing to hear how you can focus your marketing efforts so your message gets noticed during the Christmas season.
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Listen to the briefing to hear when Twitter will be deleting the accounts of those who haven't logged in for the last 6 months and what you can do about it.
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Cake Boss has launched 3 smart vending machines in Toronto. Listen to the briefing to hear how well these machines are doing. They are generating over $4300 per day.
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In the supply chain the last mile to get the product to the customer can often be the most costly and fraught with peril. Listen to find out just how many packages are stolen by "Porch Pirates".
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Listen to the briefing to hear what Green Monday copy will work to increase sales.
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The average American orders from Amazon a lot! Listen to the briefing to find out just how often and to find out where smaller businesses can compete.
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Chefs have weighed in on what they consider to be the big food trends. Listen to the briefing to hear what they are.
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Green Monday is almost as big as Cyber Monday and Black Friday because it's the last time people can order online and be sure of getting it before Christmas. Listen to the briefing to hear how to write e mail subject lines for Green Monday offers.
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The pink tax means women often end up paying more for products and services that really aren't that different. Listen to the briefing to hear just how much extra women end up paying.
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Listen to the briefing to hear how one pizza chain is innovating in terms of it's menu AND it's packaging. The goal is to draw attention to its delivery.
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The apparel industry is experiencing much of the retail industry closures. Listen to the briefing to hear how we are changing our relationship to our wardrobes.
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Congratulations! You made it to Cyber Monday. Here's how to pull together a "Hail Mary Pass" for some last minute Cyber Monday tactics.
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Listen to the briefing to hear what Cyber Monday subject lines work to entice your audience to take action.
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Listen to the briefing to hear what the most popular "International Day of" #holidays trending on social media are for early December.
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Listen to the briefing to hear how to do an early release of your Cyber Monday offer and what hashtags to use.
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Digital marketing isn't the same thing as social marketing even though they are related. Listen to the 2 minute briefing to hear how they differ and what role they each play in your marketing strategy.
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Tipping is supposed to ensure that there's a better level of service given but studies show that there is very little connection between the service level and the tip. Listen to hear why.
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Listen to the briefing to hear the most common reasons why your customers may decide to unfollow you on social media.
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Hear what the most common mistakes are for businesses to make when it comes to keeping their audience engaged on social media.
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Craft beer is growing as a sector and is on boarding new customers evenly according to gender. Listen to the briefing to hear why women beer's newest and fastest growing fans.
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Listen to the briefing to hear how restaurants and retail stores are increasingly merging into a new hybrid form called "the grocerant".
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Listen to the briefing to hear how peak shopping dates for the holidays are getting earlier every year.
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Technology can help drive out waste in the kitchen. Listen to the briefing to hear about a new technology solution that connects back of house to their suppliers and makes things smoother and simpler.
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Listen to the Flash Briefing to hear about some interesting research on what makes someone unfollow a business on social media.
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Listen to the Flash Briefing to hear why it's vital for you to turn those followers on social media to e-mail addresses in your own data base.
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Listen to the briefing to hear what interesting international days are coming up for the end of November.
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Listen to the Flash Briefing to hear how you can build important features into your web design that will make it more effective at helping your customers buy from you.
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With the success of the cookbook Canelle et Vanille — gluten free has hit main stream. Listen to the briefing to hear how to tap into this powerful market segment.
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Cyber Monday tips for writing a strong e mail offer.
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Content calendars keep you organized, focused and save you time. Listen to the Flash Briefing to hear how to make one that's simple and efficient.
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Pinterest can be a very powerful tool to help people discover your content and website. Listen to the briefing to hear tips on upping your Pinterest game.
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This Flash Briefing will tell you how to structure the blogs on your website with internal links to help with SEO (Search Engine Optimization).
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Listen to the flash briefing to hear how to structure your blog posts so the Google Search Engines will find and categorize the information more easily.
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Listen to the Flash Briefing to hear about the hashtag holidays for mid November. There are some really cool themes you can wrap your marketing around.
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Listen to the Flash Briefing to hear some interesting statistics about how people navigate your website. This information will help you tweak your website so it will work harder for you.
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Blogs are definitely not dead and a well written blog post can draw and convert customer traffic — especially on Cyber Monday. Listen to learn how to use blogs effectively.
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Listen to the briefing to learn about the importance of migrating your audience from social media onto your own data base.
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Listen to the Flash Briefing to hear how Instagram has moved beyond the glamour shot and is starting to get more authentic.
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Listen to the Flash Briefing to hear how to write product descriptions that draw the search engines and convert to a sale.
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Listen to the Flash Briefing to hear how you can keep your main business goal in mind when setting KPIs, key performance indicators.
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Listen to the Flash Briefing to hear why Pinterest may be your best tool to build an audience and drive conversion to your website.
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Listen to the Flash Briefing to hear how people aged 4 - 24 looking at the world differently.
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Listen to the briefing to hear what the best times are to send your Cyber Monday e-mails.
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Listen to hear what the top Halloween trends are, top costumes and to learn just how big a retail holiday it is.
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Listen to the Flash Briefing to hear what #holidays for early November are coming up for you to wrap some exciting marketing around.
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The McKinsey Retail Lab at the Mall of America is giving retailers a way to pilot the latest in technology
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Listen to the Flash Briefing to hear how tagging your pictures with the location of your business can help with local search and SEO.
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Listen to learn how to write a great subject line for your e mails to customers.
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Listen to hear how you can quickly and efficiently get lots of Cyber Monday sales with fewer, but larger customers. Develop a corporate gifting strategy.
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Listen to hear how you can keep control over who is posting pictures to your Google Business Profile. Others can put pictures there but you can't remove them. Listen to hear how to curate your image.
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Listen to hear how you can tweak your website so Google can index more of it within an allotted time frame.
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If you rely on local patrons, your Google My Business profile is key to your success. Listen to hear how you can easily bolster your search rankings by adding pictures to your Google My Business page.
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Your POS system and website are collecting a lot of data. Listen to how Loblaw, a grocer in Canada — is using the data they collect to find those hidden markets. Listen to hear how they are doing it.
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The Jenners have launched a resale business to tap into the trend towards recycling and buying gently used clothes. Listen to hear how your business can tap into the growth in the resale sector.
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Generation Y consumers (in their mid teens to early twenties) are much more price sensitive than other youth audiences. Listen to hear how younger consumers prioritize their fashion purchases.
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Green Monday is the second Monday in December and is a chance for online retailers to get those last minute holiday sales. Listen to learn how to capitalize on this retail holiday.
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Not all marketing data is equally important. Listen to find out what digital analytics are worth measuring and which ones aren't.
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Kerry Gold Butter is the second top selling butter in the US. Listen to hear how a strong brand from Ireland continues to set records for its sales.
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Search for terms including "near me" or "close by" are skyrocketing. Listen to learn how to rank higher on local SEO.
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This simple but delicious waffle made from cheese and egg is the latest food trend. Listen to hear just how popular Chaffle has become.
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Hear how e-commerce is becoming more nimble as technology gets uncoupled so the customer experience is seamless.
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Listen to learn what the best times are to post your content to Instagram so your message will get noticed.
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Listen to find out how to segment your customer list so your Cyber Monday offer gets noticed and clicked on.
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Listen to find out why including a few videos or Facebook and Instagram stories on your social media feeds is great for your business.
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We rent more romance movies when it's cold outside but follow the crowd when it's warm — listen to find out what the perfect temperature is.
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Google analytics is a powerful tool for understanding where to boost your digital strategy. Here's what to measure first.
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This briefing will teach you how to mine your customer feedback for those keywords that will skyrocket you to the top of the search engine results page SERP.
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When was the last time you audited your website? Listen for tips on how to see how you're raking in the search engine return results.
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Listen to find out what holidays have hashtags that are trending on social media and can give you great themes to wrap your marketing around.
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Shopping on mobile devices is becoming a bigger piece of the e-commerce pie. This flash briefing shares some tips for making the most of your opportunity.
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Launching or updating your website? Listen to find out what your first step should be.
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Very few businesses are diligent about responding to online reviews. Listen to find out why taking a more proactive approach is marketing gold.
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There is a correct way to invite customers to leave you positive reviews online. Listen to find out what tools will make it easier.
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Many businesses still don't have a website but you need one. Listen to find out what the statistics say about the power of having your own site.
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Free wifi is a table stake that can make the difference between you and your competition. Find out just how important this perk is to consumers.
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It's fun and sexy to focus on the younger consumer but think about what and who you may be missing if your don't keep your eye on the biggest and richest cohort in history. Listen to learn why smart marketers are still thinking about baby boomers.
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Segmenting is important because there is only so much of you and your money to go around. Listen to learn how to identify your target market.
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Listen to hear what unusual holidays are on deck for early October. There are some great opportunities to create mini celebrations for your customers.
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The "like" button on social media channels may be losing its power. Find out why Facebook is piloting the removal of the "like" rating from the visibility to your audience.
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Listen to find out how to know what to look for when you partner with a social media influencer.
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It takes time to shift behaviour. Find out how long it will take for your customers to feel comfortable shopping online with you.
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Listen to learn whether hashtags and emojis on your social media posts actually help drive engagement and how many you should use.
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Retail and Restaurant can learn a lot from the Lean Start up philosophy. Listen to hear how to start with a nimble model and build a brand.
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Cyber Monday is coming fast — learn what keywords to use to capture that search early.
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Customers often research you online before they come to your business. Find out how to work with this to grow.
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Some fun today - let's look at top trending #holidays for September.
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Search queries are increasingly posed as questions. Learn how to use an FAQ page to rise in the search rankings.
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Listen to hear why your drink menu needs a little focus. The trends are moving to temperance.
Listen to learn how to use landing pages effectively to get a better conversion rate for your online advertising.
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Link building is easy, inexpensive and powerful in terms of SEO (Search Engine Optimization). Listen and learn how to do it.
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Get ready for Cyber Monday on December 2 — you don't have to put EVERYTHING on sale. Listen to learn why.
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If you're taking the product descriptions your supplier gives you and duplicating them on your e-com or website — it's not illegal…it's just not effective SEO. Listen to learn why.
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Do you have plant-based proteins on your menu? When the big chains start doing it, you know it's time to look at it too.
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Much like punctuation — writing your hashtags so they make sense is paramount in terms of having #success.
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Today's briefing will show you one simple and inexpensive way you can help your business rise in the SEO rankings.
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Trip Advisor is vitally important to drive traffic your way. Listen to learn how it works.
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Reviews, awards and customer testimonials are all things to crow about on your digital channels. Listen and hear why they're important.
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Cyber Monday is December 3 this year. We're going to focus on how to get ready on every Friday's episode for the next couple of months. First up — the importance of your e-mail list. It's your war chest.
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In this briefing, we demystify the Spock Talk that makes "long tail keywords" confusing - it's pretty straight forward. Learn how to use them.
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SEO (Search Engine Optimization) is about helping your customers find your website more easily online. Keywords do what it says on the tin — they are the keys that unlock the doors of the Internet for you.
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There's new research from Google that shows us just how fast our websites need to load before we start losing money.
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Labour is often the biggest expense. How do you know what the right target number should be?
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Off premise food service is exploding, a ghost kitchen can be the way to succeed — profitably.
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You'd never go into a big game or battle without having a game plan and briefing the team. Hear how pre shift meetings can be true game-changers.
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People pay big bucks to go to fantasy camps to hand out with their heroes. There are people in your business who your customers would love to hang out with. Think about how to leverage this.
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It's hard to stay on top of the social media trends by Andrea Jones of the Savvy Social podcast makes it easy.
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I'm your host Michelle Brisebois - a brief reintroduction for new listeners and why you need to be #1 in search results.
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Find out who is using robot employees and how it's going. You'll be surprised at how this technology will grow.
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Opening a pop up retail store can really ignite your business results. Make sure you understand your objective first or "there be dragons".
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Find out why paring back a bit might actually be a good thing.
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Employee engagement overall is extremely low. Find out what an engaged team member looks like.
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What does it mean to have engaging content? Listen and find out.
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Instagram keeps getting better and better as an e-commerce platform. Listen for the latest developments.
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Just how much time do people spend looking at food on Instagram? Listen and find out.
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The growth of click and collect is stellar. This is why you need to think about how to get a piece of it.
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Some cool statistics on exactly what kind of information people are searching for by voice.
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Are people searching for restaurant and retail by voice? They sure are — here's how to get ready.
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Welcome to the first flash briefing for Restaurant and Retail Marketing. I'm your host, Michelle Brisebois and you can find me on LinkedIn at https://www.linkedin.com/in/michelle-brisebois-marketer/ or Instagram at https://www.instagram.com/michellebrisebois_marketing/ or Twitter at @dreyfussca
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Preview of the upcoming Restaurant and Retail Flash Briefing and bonus content
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