Over A Pint Marketing Podcast: Recent Episodes
Ascedia + Celtic Advertising
This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.
166 Hey there you amazing listeners. Thanks for checking out the show. We have a great one for y’all today. It’s a sit-down with the super-talented and bourbon-curious Cory Ampe.
Ampe is the founder and CEO of Campe + Co. She’s also a BizTimes 2024 Notable Marketing Executive.
In this episode, she shares how her zigzag journey through PR, publishing, and agency life led her to build a fractional CMO practice that’s equal parts strategy and scrappy brilliance.
Here's what you're going to get:
01:00 – Intro, Bourbon, Beer, and Early Career
11:00 – Launching Campe & Co
13:00 – Services, Flexibility & Team Model
18:00 – Discovery Process & Client Assessment
23:00 – Strategic Roadmaps & Brand Alignment
25:00 – Creative Differentiation & Standing Out
33:00 – AI + Creativity = The New Handshake
35:00 – Competitive Audits & Spreadsheet Magic
42:00 – Internal Comms, HR & Culture Alignment
45:00 – Content Strategy & Storytelling Mindset
52:00 – How Cory Uses AI Today
54:00 – Networking Advice for All Career Stages
57:00 – Wrap-Up
Connect with Cory on LinkedIn: https://www.linkedin.com/in/coryampe/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
165 Holy sh*t how did we get to 165 already??!! And ain’t no better person to have on the pod than the Onion Lady herself, Ms. Michele Tonkovitz.
Michele, or MT as her public knows her, is the Founder and CEO of Green Onion Creative. A successful agency rooted in Milwaukee.
Not only is she a friend of the pod. She delivers great insights on marketing. Plus, she shares a great case study for her PR work around for Buc-ee’s in Oak Creek.
Want more? Yeah you do becasuse there's so much more!
Here are the highlights:
[00:00] Intro & Background
[04:30] Running an Agency: The Highs & Lows
[10:45] Self-Awareness and Knowing Your Strengths
[14:30] Advice for Aspiring Business Owners
[17:20] A Day in the Life
[21:10] Managing a Virtual Team
[25:10] What’s Changed in Advertising
[29:00] Changing Client Behavior & Expectations
[31:10] Networking Philosophy
[42:00] Clients Often Don’t Understand PR
[48:00] Case Study: Buc-ee’s in Oak Creek
[54:30] The Agency World at Large
[56:10] Sharpening Focus & The “Dying Dog” Analogy
[1:01:20] Vision for the Next 3–5 Years and Wrap
Connect with Michele on LinkedIn: https://www.linkedin.com/in/micheletonkovitz/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
164 The work Hunger Task Force (HTF) is doing is impressive. Check out these stats:
- It supports 50+ food pantries,
- 20+ meal sites
- 100+ senior-serving locations locally
- And 150+ statewide partners via the Hunger Relief Federation
Plus, they have a farm!
A 28-acre partnership with Milwaukee County producing over 500,000 pounds of fresh produce annually, feeding the food system from the ground up.
Impressive!
Here are the highlights…make sure to have a listen!
00:00:00 – Intro + What’s in Your Pint?
00:03:30 – The Hunger Task Force Origin Story
00:07:20 – How Matt Got Started
00:12:40 – A Day in the Life of a Nonprofit CEO
00:15:35 – By the Numbers: HTF’s Scope and Scale
00:17:30 – The Nonprofit Landscape Right Now
00:21:15 – Keeping Morale High in a Heavy Job
00:25:30 – How Hunger Task Force Approaches Marketing
00:30:15 – Measuring What Works
00:33:30 – What People Get Wrong About Hunger Task Force
00:36:50 – The Power of Volunteers as Brand Ambassadors
00:40:15 – Advice for Small Nonprofits with No Budget
00:42:30 – Leadership Style + Superpower
00:46:10 – Walking the Line: Leadership vs Micromanagement
00:48:00 – The Farm: A Fresh Solution to a Food Desert
00:51:45 – Final Word + Call to Action
Connect with Matt: https://www.linkedin.com/in/matt-king-a652284b/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.
This agency has done incredible work for:
✅ Duluth Trading Company
✅ Jimmy John’s Sandwiches
✅ Jersey Mike’s Subs
✅ Pernod Ricard Smithworks Vodka
Highlights from the show:
- Intro and Background of Planet Propaganda — 0:00:00 to 0:02:00
- Dana on Starting Planet — 0:02:00 to 0:06:00
- Emily’s Journey to Planet — 0:06:00 to 0:08:00
- Defining the Agency: Strategy + Creative — 0:08:00 to 0:13:00
- Getting Clients into Strategy Mode — 0:13:00 to 0:17:00
- Inside-Out Brand Building — 0:17:00 to 0:22:00
- Consensus and 'Simplify Amplify' Process — 0:22:00 to 0:27:00
- Jimmy John’s 'Freaky Fast' Example — 0:27:00 to 0:31:00
- What Brand Really Means — 0:31:00 to 0:35:00
- Operationalizing Brand — 0:35:00 to 0:39:00
- Client Trust and Long-Term Relationships — 0:39:00 to 0:42:00
- Building Culture in a Hybrid World — 0:42:00 to 0:48:00
- Connecting vs Culture Buzzword — 0:48:00 to 0:51:00
- The State of Agencies in 2025 — 0:51:00 to 0:57:00
- AI and the Creative Industry — 0:57:00 to 1:02:00
- The Future of Agencies and Specialization — 1:02:00 to 1:08:00
- Category Focus: Food and Apparel — 1:08:00 to 1:11:00
- New Business: Relationships First — 1:11:00 to 1:15:00
- Closing Thoughts and How to Reach Out — 1:15:00 to 1:17:00
Reach out to Dana and Emily here: https://www.planetpropaganda.com/info
Check ‘em out on LinkedIn here:https://www.linkedin.com/in/dana-lytle-8269283/
Or here: https://www.linkedin.com/in/emily-steele-58ba758/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
162 Jim Kanter knows a thing or two about selling and marketing beer and spirits. That’s because he started off driving a beer truck as a summer job. Tell me, does a summer job get any better?
From there, Kanter went on an 18-year tear at MillerCoors moving all the way up to General Manager.
Then, he went in a different direction. Kanter pivots and joins a small but growing distillery called Central Standard.
Today, Central Standard is one of the fastest-growing spirits brands in the Midwest!
✅ How did Kanter and the team do it?
✅ What’s it like marketing a spirits brand?
✅ How do you stand out in a crowded space?
All of these questions and more – answered here. Have a listen
Show highlights:
- 00:00–00:04 – Intro & Jim’s early start: from beer truck summers to PR with the Milwaukee Brewers.
- 00:04–00:13 – 18 years at MillerCoors: navigating roles, M&A chaos, and unifying sales/marketing ops.
- 00:13–00:18 – Jumping into Central Standard: the startup leap and learning curve.
- 00:18–00:21 – What is Central Standard? Overview of the distillery and key product lineup.
- 00:21–00:26 – What a Chief Commercial Officer actually does in a small spirits brand.
- 00:26–00:30 – Big company vs. small startup: “You think you know... then the bottle caps run out.”
- 00:30–00:36 – Breaking into retail: the hard truth about shelf space, distributors, and awareness.
- 00:36–00:41 – The power of product focus: “You can’t launch 30 SKUs. Pick your winners.”
- 00:41–00:46 – Branding that works: the origin of Central Standard’s rugged Midwestern visual identity.
- 00:46–00:51 – Marketing consistency: “We get bored way before the customer does.”
- 00:51–00:55 – Spirits market overview: who’s growing, who’s hurting, and why brandy’s having a moment.
- 00:55–01:03 – Canned cocktail origin story: a shuttle ride, a few beers, and a big bet with Liney’s.
- 01:03–01:10 – Marketing strategy on a budget: event play, influencer work, scarcity as a tool.
- 01:10–01:14 – Cracking into events like Summerfest: strategy, speed, and solving event organizer problems.
- 01:14–01:18 – Jim on networking: authenticity, saying yes, and getting uncomfortable on purpose.
- 01:18–01:20 – Final thoughts: Central Standard’s growth, airport bar launch, and what’s next.
Connect with Jim: https://www.linkedin.com/in/jim-kanter-726930b7/
Check out Central Standard here: https://thecentralstandard.com/
For God's sake, try one of these: RTD or Pour Ready Cocktails: https://thecentralstandard.com/our-spirits/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
161 We love talking to folks in the real estate game. And in this episode, Pat has a sit-down with Charlie Hutchinson, who heads up one of the leading real estate teams in the Milwaukee area.
Great insights into real estate and marketing.
Here’s what we cover:
0:00:00 – Intro
Face-to-face setting, Charlie's background tease, chemistry between host and guest.
0:05:00 – Charlie’s Background & Origin Story From Spanish class and radio to Nashville, and eventually real estate.
0:12:00 – Early Agent Days & Learning by Doing Living in grandma’s basement, soaking up knowledge at Shore West, hustling for scraps.
0:18:00 – Starting a Team: The Charlie Group to Houseworks Collective Ego-driven beginnings, learning he's not a great trainer, and pivoting to scalable support.
0:26:00 – Current Market Conditions & Outlook Thoughts on buying/selling in today’s market, interest rate impacts, and inventory challenges.
0:33:00 – Building Houseworks Collective: Leverage, Support, and Team Structure Why leverage matters, team roles, and the biggest learnings as a leader.
0:40:00 – Hiring Philosophy & Culture Fit Self-awareness, using a second perspective, and the danger of liking people too much.
0:44:00 – Marketing: Buyers, Sellers & Agents Segmenting the audience, introducing the LLC framework: Leads, Leverage, Culture.
0:52:00 – Pricing Strategy & Listing Approach The psychology of pricing, market nuance, and how comps are really used.
0:58:00 – Social Media Strategy & Personal Branding Why video is about you, not the house — building agent brand over listing views.
1:03:00 – Skillset of a Great Agent Reading people, simplifying the agent's role, cutting out busywork.
1:07:00 – Keller Williams Partnership & Merger Strategy Merger with the Jay Schmidt team, thinking big, scaling through leverage, and support from Keller Williams.
1:15:00 – AI Usage in Real Estate & Team Enablement How Charlie uses ChatGPT, the need for a team prompt library, idea-sharing culture.
1:21:00 – Misconceptions About Real Estate Careers “Money flows” myth, helping vs. selling, the long view on building trust and success.
Connect with Charlie on Instagram @charliehutchinson
Or https://teamhwc.com/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
160 SVP, at Zartico, Josh Derouin joins the pod. And in this episode, we break down how advanced analytics, attribution, and AI are transforming destination marketing—making data the real MVP of campaign success.
We dig into the tension between short-term wins and long-term brand building, why most marketers still fumble with analytics, and how agencies can get ahead (without losing their creative edge).
Here are the highlights:
Intro & Josh’s Background Josh shares how he pivoted from Flash development to marketing, with early roles at Sportsman Channel and more.
02:00 – Agency vs. Client-side Marketing Roles Josh discusses key differences, benefits, and what he brought from one side to the other.
5:00 – What Zartico Does & the Tech Behind It Overview of Zartico’s role in place-based marketing and its proprietary tech platform.
8:00 – Place-Based Marketing & Attribution How Zartico uses aggregated data to track behavior, spending, and destination value.
11:00 – Josh’s Role at Zartico His work with agencies, product licensing, and media optimization.
13:00 – Beyond Travel: Broader Applications Application in hotels, theme parks, and understanding visitor behavior beyond POS data.
15:00 – State of the Travel Industry (April 2025) Josh’s take on post-COVID recovery, economic caution, and the need for efficiency.
18:00 – Why Marketers Struggle with Analytics Misalignment across tools and departments, and the need for a “data discipline plan.”
22:00 – Short-Termism vs. Brand Building The Southwest Airlines brand pullback example and what brands get wrong.
26:00 – Mental vs. Physical Availability in Marketing Explains the balance between long-term branding and short-term performance marketing.
30:00 – Can Small Companies Leverage Marketing Mix Modeling? Thoughts on B2B applicability and lessons from the consumer space.
33:00 – AI in Marketing: Current Use & Strategy How Josh uses AI for analysis, content, and why agencies need a policy.
37:00 – Impact of AI on Agencies & Jobs The coming shift in roles, AI’s limits in strategy, and what skills will matter most.
40:00 – Staying Current in Marketing & Travel Trends Josh’s sources for ongoing learning and why data-backed methods matter.
42:00 – Josh’s Day-to-Day at Zartico Client consults, product feedback, campaign awareness—his role in a nutshell.
Connect with Josh;: https://www.linkedin.com/in/joshderouin/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
159 Welcome back everyone. Glad you’re here. On this episode, Pat is joined by Jacob Burr, Creative Director. And Maddie Foord, Experience Designer. These two provide the creative firepower at Ascedia.
On this show, Burr and Foord discuss their roles, and their ]data-informed and user-experience-focused approach to their work. Plus so much more…
Here are highlights:
0:00 – 2:00 – Intro + Beverage banter
2:00 – 6:00 – Roles + Creative Approach
6:00 – 9:00 – What is UX + Why it Matters
9:00 – 13:00 – The State of Design in 2025
13:00 – 18:00 – Web Project Kickoff Strategy
18:00 – 23:00 – Data-Driven Design
23:00 – 26:00 – Facelift vs. Full Redesign and how we tackle both
26:00 – 32:00 – Favorite Projects
32:00 – 36:00 – Cross-Team Collaboration – the need for connections not silos
36:00 – 40:00 – Accessibility (ADA) in Design – and why it’s so important
40:00 – 44:00 – SEO in Design
44:00 – 46:00 – Blogs: Still Worth It?
46:00 – 52:00 – Design Toolkit Must-Haves
52:00 – 56:00 – AI in Design
56:00 – 59:00 – No Photos? No Problem. How we work with clients without a lot of assets
59:00 – End – Staying Inspired
Connect with Jacob here: https://www.linkedin.com/in/jacob-burr/
Connect with Maddie here: https://www.linkedin.com/in/madeline-foord-37b36815a/
Connect with Ascedia here: https://www.ascedia.com/contact
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
158 Michael DeNunzio is back talking more about AI. More specifically, how to get on top of this wave 🌊 and not get left behind.
2025 has been a pivotal year for AI. The amount of growth and attention in this area is bananas!
Individuals and organizations are either going to invest or get left behind. Where are you?
Here are highlights from the conversation:
Timestamp
Topic
00:00 – 02:00
Intro
03:00 – 06:00
Michael’s pivot from Web3 to AI
10:00 – 13:00
The firehose effect: AI advancements in last 90 days
13:30 – 16:00
Overwhelmed by AI? Start bottom-up with small wins (copywriting, summarizing reports)
17:00 – 21:00
Pain points as AI use cases
22:00 – 25:30
The two camps of AI users in business—and why laggards will fall behind
28:00 – 33:00
Examples
36:00 – 40:00
Why being AI-first is a competitive edge
42:00 – 46:00
Prompt engineering demystified: Let the LLMs write the prompt for you
48:00 – 51:00
AI literacy as the #1 hurdle—“Don’t wait, educate”
53:00 – 55:30
The rise of AI agents and job automation—why orgs need a strategy now
57:00 – 59:00
How AI gives employees “superpowers”—more thinking, less grinding
1:00:00 – 1:03:00
Craft at speed: better, faster, cheaper is no longer optional
Connect with Michael here: https://www.linkedin.com/in/michaeldenunzio/
Check out PVAI Consulting here: https://www.pvaiconsulting.com/ Michael was also guest #130 check him out here:
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
157 Bottom’s up, everyone. Pat and Dave are back and loaded with insights.
Here are the highlights:
3:01 – Remote work discussion
16:31 – State of the Economy
24:16 – Scenario Planning
32:41 – Networking when sh*t hits the fan
48:41 – Tactics for connecting
Plus, WTF – Starbucks collab with Peanuts??
Connect with Dave on LinkedIn at: https://www.linkedin.com/in/dave-coughlin-0870598/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
156 Pat’s daughter Emma McGovern stops by to chop it up on important brands to Gen Z.
Plus, a deep dive on the NBA and film studio A24.
Here are the highlights:
02:25 – What Makes a Brand Magnetic to Gen Z
06:10 – The Rise of Influencer Culture
10:30 – Where Are the Fashion Brands?
14:10 – Food, Fast Casual, and Gen Z Brand Spending
19:40 – Brand Deep Dive #1: The NBA
23:55 – Attention Economy and Sports Consumption
29:00 – Is the 3-Point Shot Ruining Basketball?
37:30 – Brand Deep Dive #2: A24 Films
40:00 – Is Moviegoing Back for Gen Z?
42:20 – The Genius of A24 Marketing
46:00 – The IP Temptation
48:30 – Threats to A24’s Cool Factor
Connect with Emma on LinkedIn at: https://www.linkedin.com/in/emma-mcgovern-a4b6a514a/
Get some Lindt chocolate, it’s delicious: https://www.lindtusa.com/?srsltid=AfmBOoqQBqbPCQ5YId2uxb7LY08lKUWq99Ryo0Bd0i-kzkol5tYM9SHW
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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Want more marketing insights? Take a look at our full lineup.
155 Hey-O. On today’s pod, Pat does a sit-down with Regional Sales Manager, Dan Ardelan to discuss a key but often overlooked part of marketing – CMS platforms.
Let’s face it, your website is the front door to your business. And your CMS is the foundation to a high-performing site.
If that’s not working right, your site isn’t working, and if you don’t have a website that's working for you…you’re leaving money on the table.
In this episode, Pat and Dan talk about Kentico…a leading CMS in the market and why it might be the right choice for you.
Here’s what you’ll learn:
✅Why marketing teams love Kentico
✅The benefits of Kentico over WordPress
✅How Xperience by Kentico is breaking all the rules
✅The key questions to ask if you are considering any CMS for your site
Dan is out in Colorado, so you know he was enjoying an ice-cold Coors Light.
Connect with Dan on LinkedIn at: https://www.linkedin.com/in/daniel-ardelan/ or sales@kentico.com.
Learn more about Kentico here: https://www.kentico.com/
Connect with Pat at: pmcgovern@ascedia.com
Want to learn more about Ascedia and our work in Kentico? Head over to our site (it’s built in Kentico).
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
154 Josh is back!!
Friend of the pod, Josh Albrecht is back. It’s been just about two years since we last talked to Mr. Albrecht. And since then a sh*t ton has happened! Especially when it comes to the great city of Milwaukee.
In this episode, we chop it up on:
✅ The impact of hosting "Top Chef" and The Real Housewives in Milwaukee
✅ The massive complexities and successes of hosting the Republican National Convention
✅ Albrecht's expanded role as CMO, and…
✅ The strategies Visit Milwaukee employs to engage partners
Sit back and enjoy…and make sure you have your favorite pint on hand!
Connect with Josh on LinkedIn at: https://www.linkedin.com/in/joshua-albrecht-2019/
Connect with Pat at: pmcgovern@ascedia.com
This podcast is sponsored by Asecdia a digital agency a web development and digital strategy agency helping clients win the digital space.
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
153 Hey everybody…thanks for stopping in. You’re in for a good one.
In this episode, Shannon Hess joins the pod.
Hess is the Director of Content and Communication at Purdue University Daniels School of Business.
This is a deep dive into content marketing and Hess delivers. Here’s just some of what we get into:
✅What does a Director of Content & Communications at a major university do?
✅What do most people get wrong when it comes to content marketing?
✅How Hess and her team take an idea from idea to publication.
✅The key metrics she focuses on.
✅How she is using AI in her day-to-day.
Connect with Shannon on LinkedIn at: https://www.linkedin.com/in/spnicholson/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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Want more marketing insights? Take a look at our full lineup.
152 In this episode, Pat sits down with Sean Momsen.
Momsen is a co-owner and head of new business development and marketing at Evology Manufacturing.
Evology specializes in rapid turn-arounds of detailed prototypes across a range of industries. They are using cutting-edge technologies to deliver products faster than the competition.
In this episode you’ll learn:
✅ How Evology is using speed to create a competitive moat
✅ Momsen’s approach to developing content that converts
✅ The social channel that is working well for them (it may not be what you think)
✅ How he would invest an additional $100,000
Connect with Evology on any of the socials at Evology Mfg. Or check out their website: https://www.evologymfg.com
Want to connect with Sean directly? Check him out on LinkedIn: https://www.linkedin.com/in/seanmomsen/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
151 Let’s be honest with each other, ok. Because if we don’t have honesty…well…what do we have?
For many SEO is a bit like black magic. It works…we’re just not sure how.
If you fall into this camp…Tyler Einberger is about to illuminate your world.
In this episode, we spend a lot of time talking about SEO. The key elements of SEO, the impact of AI on this channel, and where SEO is going next.
All of that is 24K gold.
But there’s more.
Tyler is also the COO of Momentic – a specialized digital consultancy and SEO agency. So we get into what is like running an agency in 2025. The ups, the downs and the surprises.
And when you’re running your own business – there are always surprises!
Grab a pint and get this episode in your ears!
Connect with Tyler on LinkedIn here: https://www.linkedin.com/in/tyler-einberger/
If you’re local make sure to check out MKE DMC. This great organization is helping digital marketers get better at their craft. Find out more about MKE DMC here.
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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Want more marketing insights? Take a look at our full lineup.
150 Welcome back. Glad you’re here. We have something special for y’all. John Leornardo from Palermo’s Pizza.
If you’re not familiar with Palermo’s – they are one of the biggest frozen pizza brands in the country. And John is at the marketing helm.
In this episode, we cover:
✅The current state of the frozen pizza business
✅What are the two biggest days for frozen pizza?
✅What are the opportunities for Palermo’s
✅His approach to sponsoring professional sporting teams
✅What channel is he investing in to drive sales
Grab a pint and a slice and enjoy this one!!
Connect with John at: https://www.linkedin.com/in/john-leonardo-3423975/
Connect with Pat at: pmcgovern@ascedia.com
Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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Want more marketing insights? Take a look at our full lineup.
149 Mark Moll knows a thing or two about the ad biz. And he should – he has been in the game for almost 30 years.
In that time, Moll has worked with some of the best agencies in the country:
- Arnold
- Deutsch–LA
- Leo Burnett
- CP+B
- Marc USA
- Bernstein-Rein
Just to name a few.
As a creative lead/writer, Moll has worked on almost every type of product you can think of: Dollar Shave Club, Domino’s Pizza (the turn-around campaign), Sprint, healthcare, a ton of pro-bono work, and even the NFL!
During this episode, Moll goes into detail about his experience. A provides a behind the scenes look at the iconic Dominos campaign.
He also shares his thoughts on how brands need to think about engaging customers in a social media first world. Really good stuff.
If you’re in the ad game…this is must listen to episode.
Check out Mark’s website: https://markmoll.com/
Connect with Pat at: pmcgovern@ascedia.com
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148 Favorite of the pod, Dave Coughlin returns. But this time it's something a little different. Pat and Dave riff on the Sonos debacle and the steps the company can take to pull themselves out of the downward spiral.
They also hit on the Starbucks turnaround. Plus, Nike under Elliot Hill.
Enjoy the listen.
Catch the past episode with Dave when he gives a case study on the turnaround at Sentry Equipment.
Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-coughlin-0870598/
Connect with Pat at: pmcgovern@ascedia.com
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147 Remso Martinez is the CEO of Marketer On The Run, a digital agency that delivers personalized service with a proven track record for growing businesses, start-ups, nonprofits, and everyone in between. Check 'em out.
Remso, got on our radar with this article: What Marketers Job Seeking in 2025 Need to Know.
And that's the focus of this pod -- the steps can you take to get hired in marketing.
If you’re out there looking – this may be helpful. Have a listen.
Connect with Remso on LinkedIn: https://www.linkedin.com/in/remso-w-martinez-a1a8aa177/
Connect with Pat at: pmcgovern@ascedia.com
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146 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story.
Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action.
This is a rebroadcast episode and we discuss:
✅How she structured and wrote the book
✅How she used the principles to market her book
✅How to use the principles to become a better storyteller
✅How the book has helped to build business for her agency
✅What is autonomy bias and how to use it to light up your sales
There’s so much fire in this episode we are recommending you listen to it in a fireproof suit.
Connect with Nancy and find out more about her book, her agency, the work she has done for others, just reach out to her here: https://www.linkedin.com/in/nancyharhut/
Or here: HBT Marketing
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
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145 Terra Fletcher is a fractional CMO, author, and keynote speaker. Her marketing space is manufacturing. This episode works in two parts.
The first, how Tara was able to leave her 9 to 5 job and start Fletcher Consulting. For those interested in leaving your current job in 2025 and forging your own path, Fletcher has got some great advice.
The second half deals with marketing in the manufacturing space. Fletcher has worked with ten-plus companies going through major changes and looking for help with their marketing.
Here’s what we cover:
✅ What marketing in the manufacturing space looks like today
✅ Why marketing can be an accelerant for your business
✅ Her playbook for working with new companies
✅ Thoughts on manufacturing websites
✅ Getting early wins for clients
Connect with Terra on LinkedIn here: https://www.linkedin.com/in/terralfletcher/
Go to her website: fletcherconsulting.com
Buy her book: Flex Your Marketing
Connect with Pat at: pmcgovern@ascedia.com
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144 Jonathan Baker is the head of M&A at Punctuation – the leading authority on positioning, reinventing, and selling firms in the creative and digital space.
In this episode, we talk about the selling process. We cover:
✅ How long does a typical sale take
✅ How Jonathan and his team go about valuing an agency
✅ What owners need to do to prepare for the selling journey
✅ What type of agency typically is valued the highest
✅ Why Punctuation is the right agency to partner with to sell your agency
After you have a listen and want to connect with Jonathan – reach out to him on here and get on their email list.
Connect with Pat at: pmcgovern@ascedia.com
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143 Abigail Carlson is a senior marketing communications leader with deep experience in the manufacturing space. Her passion includes strategic planning and employee engagement.
In this episode, we talk about the overall manufacturing environment, how she forges better relationships between sales and marketing, the real power for organizations to stay authentic and to their core values, and a whole bunch more.
You can connect with Abigail Connect here: https://www.linkedin.com/in/abigailcarlson/
Connect with Pat at: pmcgovern@ascedia.com
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142 Lynn Clark has been in the travel and hospitality space her entire career. But it wasn’t until 2016 that Clark took the plunge and decided to buy out an existing travel agency.
Everything was going great until a little thing called COVID showed up and threw the entire travel industry into a tailspin.
This episode deals with how she overcame those challenges but it also explores what's it's like being a travel agent.
Here's what you'll learn:
✅ What a travel agent does
✅ How they get paid
✅ The steps Clark took to survive the COVID pandemic
✅ Insights into the business world you won’t find in any book or classroom
✅ The tactics she uses to market her business
This is a great episode for those in travel and entrepreneurs.
Connect with Lynn at the following: https://tljourneys.com/ or her email infot@tljourneys.com, or call 262.567.6658.
If you’re interested in getting into the travel space to earn some additional dollars in a fun way, check out her website: https://travelindustry101.com/
Lynn’s agency is on all the major social channels just search tljourneys.
Connect with Pat at: pmcgovern@ascedia.com
Looking for more pods on travel? Check out: Travel Trends with Lindsey Roeschke
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141 Ryan Chuckel is the founder of the specialty agency, Gunpowder. A hugely successful marketing and communications agency focused on the active lifestyle category.
His agency just celebrated its ninth anniversary – and for anyone in the agency space, you know that’s about 112 in dog years.
In this episode, Pat and Ryan talk about his earlier years—his successes, why he started Gunpowder, and how he and the team got into the active lifestyle category.
Chuckel goes into great detail about the fun and the challenges he encountered building his agency.
This pod is great for entrepreneurs and for those doing a tour of duty in the agency space.
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanchuckel/
Connect with Pat at: pmcgovern@ascedia.com
Looking for more pods on branding? Check out: Branding Insights with Morgan Burns
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140 Bill Blank is the Director of Global Marketing Communications for Badger Meter – a 120-year-old organization that provides water flow measurement and quality monitoring solutions.
Let’s be honest – not the sexist vertical in the world.
But the work Blank and his team have pulled off is impressive.
In this sit down we go deep in the paint on how Blank and the Badger Meter team pulled off the spectacular launch of BlueEdge.
It’s a rebrand…but it’s so much more. If you love to geek out on branding stories…you’ll love this one.
Connect with Bill on LinkedIn: https://www.linkedin.com/in/billblank1/
Connect with Pat at: pmcgovern@ascedia.com
Looking for more pods on branding? Check out: Branding Insights with Morgan Burns
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139 Susan Baier runs the show at Audience Audit, Inc. – a marketing firm helping small to mid-size advertising agencies stand out.
Earlier this year Audience Audit and the Agency Management Institute conducted and presented findings from The Agency Edge research series. This is the 10th year they have been running this study.
This custom research is designed to help marketing agencies better understand their clients, their prospects, and even their employees.
In this podcast, we go deep into the research findings.
If you’re in the ad game you need to have a listen.
Connect with Susan: Fun With Research, or on LinkedIn, or at Audience Audit.
Want to take a look at the years of research go here: https://agencymanagementinstitute.com/agency-tools/agency-edge-research-series/
Connect with Pat at: pmcgovern@ascedia.com
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138 You want some red meat on marketing in the B2B space? We got it!
Meg Watt joins the podcast to talk about her role at AlarMax.
For those not familiar with the brand, AlarMax is a leading national U.S. distributor of Security, AV, and Low-Voltage products. They have been around for over 30 years and have 25+ branch locations across the U.S.
It doesn’t get more hardcore B2B, does it?
Here’s just some of what we cover in this episode:
✅ How she scored early wins and gained traction at AlarMax
✅ The importance of changing plans
✅ The role of the website and how she organized the site
✅ Her approach to building trust inside and outside of the organization
Meg is a smart marketer and an avid reader, knocking off over 250 books a year! Check her out at LitBuzz
Connect with Pat at: pmcgovern@ascedia.com
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137 At one point in his career Hank Kohl raced motorcycles. That lasted until he found himself in a hospital bed with a broken back. So long to racing.
He threw himself into engineering and fast-forward Kohl now runs MPE, Inc – a company that develops and designs capital equipment for the medical device space.
What they are doing at MPE is impressive and is so needed!
As the U.S. ages, it's critical to maintain the quality of care and affordable costs for healthcare. And MPE is helping by getting more devices into the market faster and cheaper.
In this episode, you learn:
✅ What MPE does
✅ The process they go through to bring a medical device to market
✅ The importance of vertical integration and speed to market
✅ The state of manufacturing here in Wisconsin
✅ Kohl's take on the importance of marketing
To learn more or to connect with MPE, Inc. go to: https://mpe-inc.com/
Connect with Pat, here: pmcgovern@ascedia.com
If you like this pod, please take a minute and leave a review. Your reviews are the green energy that powers this supertanker!
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136 Chet Tambe is the CEO of Avion Technology a digital agency located in the north suburbs of Chicago. Chet joins Pat to discuss:
✅ How he started Avion Technology
✅ The current landscape for digital agencies
✅ Their Product Incubation work
✅ How he goes about networking
✅ How they are using AI in their day-to-day
✅ How Chet divides up his day to stay productive and on top of trends
Connect with Chet at: https://www.linkedin.com/in/chet-tambe-8b6637162/
Or to learn more about Avion Technology go here: https://www.aviontechnology.net/
Connect with Pat, here: pmcgovern@ascedia.com
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#135 Kirk Enright has done a lot of things throughout his career: Copywriter, a producer, consultant, and founder.
In this episode, Pat talks to Kirk about his latest project CMO copilot. An AI-driven, market tool, that allows marketers, to create customer personas in minutes.
Not only that – it also provides strategies and tactics for generating content to engage your prospects.
You’ll find out:
✅ How he built the CMO copilot platform
✅ How his work as a producer prepared him for entrepreneur life
✅ What he has learned from running a business
✅ And why everyone in the workforce should have an entrepreneurial mindset
Connect with Kirk at: https://www.linkedin.com/in/kirkenright/details/experience/
To learn more about CMO copilot go here: https://www.cmocopilot.com/
Connect with Pat, here: pmcgovern@ascedia.com
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134 Four years ago, Sentry Equipment needed help with its marketing. Enter Dave Coughlin.
Dave is the Director of Marketing at Sentry. In this episode, he provides a complete breakdown of the strategy and tactics he put into place – and the results achieved to help turn around this manufacturing brand.
Get set…this is a great one!
Connect with Dave here: https://www.linkedin.com/in/dave-coughlin-0870598/
Connect with Pat, here: pmcgovern@ascedia.com
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133 Gini Dietrich runs a successful PR agency, she is a prolific content creator, author, and the force behind an incredible blog Spin Sucks. She is also the person behind the PESO™ model of communication. If you want to do comms right in 2024 – you need to understand this model.
In this episode, Pat and Gini discuss:
✅ The state of PR in 2024
✅ The PESO™ model
✅ Running an agency
✅ How she goes about creating so much great content
Connect with Gini here: https://www.linkedin.com/in/ginidietrich/
Connect with Pat, here: pmcgovern@ascedia.com
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132 David Aldridge is the VP of Marketing for Visit Virginia’s Blue Ridge. David is also a return guest, check out episode 37.
In this episode, David and Pat talk about:
✅ The state of destination marketing post-pandemic at VVBR.
✅ What are the current challenges facing destination marketers.
✅ What channels are working. What’s not.
✅ How AI is reshaping marketing at VVBR.
Connect with Davide here: https://www.linkedin.com/in/davidmaldridge/
Connect with Pat, here: pmcgovern@ascedia.com
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131 Alex Suscha is on a mission…a mission to stop fake news. And he is doing it through Sourcer, AI. A platform he built to analyze online news and provide readers with a reputability rating and a political bias slant for each story.
Seems pretty cool, right – especially during a presidential election year.
Oh yeah, and Alex is 18 years old!
Join, Pat as he sits down with Alex to talk about:
✅ How this product works
✅ How Alex came up with the idea
✅ And how he is marketing Sourcer, AI
Connect with Pat, here: pmcgovern@ascedia.com
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130 Holy cow we made it this far. For all of you who have been listening to this along the way – thank you! We have another great episode for you today.
In this episode, Pat McGovern sits down with Managing Director of PVAI Consulting Michael DeNunzio.
Michael will take you on a wild ride from developing the first digital marketing program for the advertising agency Foote Cone and Belding back in the early ‘90s. To launching a new AI training program: Mastering AI Skills For Marketers on Maven.
He talks about the early years of the World Wide Web – what that was like. The ups and the downs.
Pat and Michael also dig into AI and the impact it will have – especially in the marketing community.
Get this episode in your ears as soon as you can! You’ll love it.
Connect with Pat, here: pmcgovern@ascedia.com
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Michael’s Pint: Miller Lite
Pat’s Pint: Miller High Life
129 For those who depend on bringing new clients to your business (and let’s face it most of you listening to this pod do…) this is the episode for you.
Pat goes deep with Tom Martin.
Who is Tom and why should you even care?
Tom is a first-rate ad man. He has worked in shops. He has even run his own.
Tom also knows new business. His best-selling book The Invisible Sale is a must-read for ANYONE who wants to find, engage, and close business in 2024.
But to put Tom in just a new business box…is not the full story. Tom is also:
A prolific writer.
A content creator.
A business owner.
An in-demand speaker.
Oh yeah, and a nice guy!
This is a two-pint episode. The first--just for fun. The second to take notes.
Reach out to Tom here or here.
And if you want to connect with Pat, reach out to him at: pmcgovern@ascedia.com
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Tom’s Pint: He was enjoying sparkling water…but Tom is a bourbon man through and through.
Pat’s Pint: Summer Shandy
128 Pat sits down with his friend, Bill Wagner.
Bill has done a lot in his career. Agency owner, head of marketing, and CEO for Penta Technologies.
While CEO Bill was responsible for growing the company and then selling it. In this episode you’ll learn:
✅ How he started in marketing
✅ How he was able to make the leap from CMO to CEO
✅ Bill's take on having the CEO title
✅ His approach to marketing as the top dog in the company
✅ Plus, his experience in trying to sell a company
And bunches more. Grab a pint of your favorite beverage and enjoy the pod.
You can reach out to Bill here: https://www.linkedin.com/in/williamgwagner/
And if you want to connect with Pat, reach out to him here at: pmcgovern@ascedia.com
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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Bill’s Pint: Mikerphone Brewing, Audio Dynamite
Pat's Pint: Lakefront Brewing, Riverwest Stein, NA
127 In this special podcast the whole family will enjoy…Pat sits down with Morgan Burns – the Founder, CEO, Fractional CMO, and Chief Bad Ass for Purple Unicorn.
Purple Unicorn is a respected branding agency that provides:
✅ Brand Development
✅ Brand Activation
✅ Brand Growth
And in this episode we cover
✅ How Morgan got into marketing with a degree in Spanish and Film
✅ Why she made the jump and started her agency
✅ Why brand is the focus for every piece of your organization
✅ Key questions that need to be answered to build your brand
✅ How she is using AI in her work (super interesting)
✅ How she knows when she crushes a project
If branding is your jam…then spend some time listening to Morgan.
Connect with Morgan on LinkedIn here: https://www.linkedin.com/in/morganlburns/
Or head on over to Purple Unicorn: https://purpleunicorn.agency/
If you want to connect with Pat, reach out to him here at: pmcgovern@ascedia.com
And if you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm.
FullSurge has done work with some of the biggest brands on the planet.
- Deloitte
- The Home Depot
- US Cellular
- Abbott
- GE
And that’s just some of the brands!
Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging.
This book is a gem.
Duckler delivers insights from conversations with over 40 global CMOs, from Fortune 1,000 companies exploring the strategies brands need to navigate disruptive technologies and societal trends.
In this episode Pat and Mitch cover:
✅ How branding has changed
✅ The role of Gen Z and what marketers need to know to connect and engage with them
✅ The impact of AI on marketing and how CMOs view AI
✅ The rise of influencer marketing and the importance of this channel in the future
You want to know where the puck is going...listen to this episode and then read the book!
Connect with Mitch at FullSurge here: https://www.fullsurge.com/connect
Or on LinkedIn: https://www.linkedin.com/in/mitchduckler/
Connect with Pat at: pmcgovern@ascedia.com
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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Want more marketing insights? Take a look at our full lineup.
125 Is there a marketing job out there that could be better than trying to place animals in loving homes?
The answer is no…there isn’t!
And that’s just what Addie Erdmann does. She is the Director of Marketing and Development for the Eau Claire County Humane Association (ECCHA).
She helps put pets in homes! 🩷🩷🩷
A bit about the association.
-> It has been around since 1972
-> They just moved into a new facility
-> At full capacity they can hold over 200 animals. ~41 dogs, and ~100, plus foster animals
-> There are 12 paid staff members and about 450 active volunteers!!
Addie has her hands full between the marketing and the development (fundraising) for ECCHA. She is a team of one.
In this episode, we find out how she does it all. The tactics she uses. Events that are working for the association. Plus, the channel that has been killing it for fundraising!
Plus, plus Addie has a great story involving a 100-plus-pound Sulcata tortoise named, Tiny Admiral! You don’t want to miss that one!
✅ Connect with Addie here: https://www.chasinghoneyconsulting.com/
✅ Looking to adopt a pet. Reach out to the ECCHA here: https://eccha.org/adopt/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Addie’s Pint: Leinenkugel’s Summer Shandy
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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124 Friend of the pod, Martha Carrigan is back behind the mic talking about finding a job in marketing. But this isn’t for those fresh out of school.
This episode puts the focus on the group of marketers ages 45+ looking for their next gig.
This group has been heads down in their job for the past 15-plus years. They’ve been busy raising their family. And suddenly they need to look for something new.
It’s tough.
The struggle is real.
And sadly, many are not equipped to deal with the change.
Well, Martha Carrigan, President and CEO of Big Shoes Network breaks it all down for us.
She gives us her outlook on the job market based on recent trends. Plus invaluable tips, hacks and best practices to help you along.
If you are looking or you know someone looking for work, get this pod in their hands.
And subscribe to the Big Shoes Network newsletter right here:
Or connect with Martha directly on LinkedIn: https://www.linkedin.com/in/marthacarrigan/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Martha’s Pint: Kopps
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
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123 Dan Abel is a beer guy. But that wasn’t always the case.
Shortly after graduating from UW-Madison, Dan packed up his gear and headed west. His goal: make it in the music business.
That dream didn’t quite pan out. But the lessons learned from being a part of LA’s music scene would stick with him.
He would go on to work at Creative Artists Agency. Then YouTube. And then Abel became Director of Global Marketing at Reverb.
And while at Reverb, he hit on the idea for Pilot Project – a first-of-its-kind brewery incubator. A place that would help brewers launch their business.
It’s a great story. And Dan is a great storyteller. So come along for the ride and here the full story!
Check on Dan on LinkedIn at: https://www.linkedin.com/in/danielabel/
Or visit the website: https://www.pilotprojectbrewing.com/milwaukee
If you’re in the Milwaukee area make sure to stop by Pilot Project. It’s awesome!!
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Dan’s Drink: EH Taylor, Small Batch
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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122 Chris Vaughan is a philosopher by training. After obtaining a PhD, his goal was to become a professor of philosophy – but, as is so often the case with guests on this pod, marketing got in the way.
Instead of going the professor route, Chris took a role as a marketing consultant. This was at the time when something new was just beginning – a little thing called the Internet.
He was a natural as a consultant. Within no time he became a partner. He meets his wife at the firm. He has it all…or at least pretty close to it. And just then, while on top, Chris and his wife quit the firm.
As he explains it, he felt there was a better way to do consulting. He felt they could do more, provide more value, and charge less. That's Jerry Maguire kind of talk.
So he took all his knowledge and years of experience and launched Sequence Consulting.
Now, twenty-plus years later Sequence Consulting has become the premier firm in the U.S. helping nonprofit associations achieve their goals.
Throughout those twenty-plus years, Sequence has worked with some of the biggest brands in the association space. Brands like the American Dental Association, the American Bar Association, and AARP just to name a few.
In this episode, Pat sits down with Chris to talk about
✅ What are nonprofit associations and what do they do (this is super interesting)
✅ What’s the state of associations in 2024 – and are they still relevant
✅ The biggest challenge facing many associations
✅ How Sequence Consulting is helping associations
Chris is passionate about this space so connect with him to learn more about his work and Sequence Consulting You can find him on LinkedIn at: https://www.linkedin.com/in/chrisvaughanphd/
Or visit Sequence Consulting and check out the case studies on the site.
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Chris’ Pint: Goldfinger Brewing, Golden Pils
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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Want more marketing insights? Take a look at our full lineup.
121 When Andy Massignan arrived at Ariens, (a leader in lawn care and snow removal product) he asked the question: Who is our best customer?
The answer he got just didn’t seem right.
And so began the process of finding out: Who is the Ariens customer?
In this episode of Over A Pint, Pat and Andy sit down to discuss the steps he went through to find the answer.
But that's just the start. You'll hear a lot more including:
✅ His role as Director of Product Portfolio Strategy
✅ Blending short-term opportunities vs. longer-term challenges
✅ The importance of your website in effective marketing
✅ Uncertainity scenario planning
✅ The tools he uses daily
If you want to better strategic thinker, this is the episode for you.
Make sure to reach out to Andy at: https://www.linkedin.com/in/andymassignan/
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Andy’s Pint: Old Fashioned – Bourbon sweet with olives
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
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120 Liz Gross is a force!
She is an award-winning speaker, author, and strategist. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, and the Council for the Advancement and Support of Education.
Impressive, right? On top of that, she has also built a kick-ass agency Campus Sonar. This agency specializes in social listening in higher ed. And they do this at scale.
Last year, Campus Sonar analyzed more than 13,000 online mentions about how individuals think and feel about the value of higher education. It’s like a 24/7 focus group – all in real-time. Super impressive.
Given our love of higher ed marketing here on the pod, we had to have her on.
And In this episode, we cover:
✅ Her path into marketing
✅ The state of higher ed – the 3,000-foot level
✅ The state of marketing in higher ed
✅ Campus Sonar what they do – and how they are helping colleges and universities
✅ How her agency is using AI
✅ How she finds new business for the agency
You're going to love it.
To get in touch with Liz at Campus Sonar: https://www.campussonar.com/
You can find her on LinkedIn: https://www.linkedin.com/in/lizgross/
Or on X at: @lizgross144
If you want more about the higher ed space. Episode #119 with Eric Hazen is awesome.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Liz’s Pint: 40 oz of pure water
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
119 Eric Hazen is the Director of Digital Experience and Marketing at Ferris State University. And in this episode, he sits down with Pat to go over the good, bad, and the ugly with higher ed. Plus, what his team is doing to win in a very competitive space.
Here’s just some of what’s covered:
✅ Eric’s take on the state-of-the-state of higher ed
✅ The role of the website and how this channel is living the brand promise
✅ How Eric and his team approach content for the web
✅ The type of stories that convert
✅ Why higher ed teams will need to develop personalities
✅ How his team is using AI in their day-to-day work
If you like the conversation with Eric (and we think you will) and want more insights on higher ed, check out Episode 5 with Doug Clark.
If you want to connect with Eric he spends most of his time on LinkedIn. Reach out to him here: https://www.linkedin.com/in/eric-hazen/
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Eric’s Pint: Vernors
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story.
Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action.
In this episode, we discuss:
✅ How she structured and wrote the book
✅ How she used the principles to market her book
✅ How to use the principles to become a better storyteller
✅ How the book has helped to build business for her agency
✅ What is autonomy bias and how to use it to light up your sales
There’s so much fire in this episode we are recommending you listen to it in a fireproof suit.
Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/
Or here: HBT Marketing
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!
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117 Friend of the pod, Brian Piper is back!
Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education.
Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content. Here’s what to listen for:
✅How he thinks about content for higher ed
✅The role of the website
✅What success looks like
✅How he and his team are using AI
✅Steps you can take to amp up your content marketing game
If you’re looking to connect with Brian reach out to him at LinkedIn: https://www.linkedin.com/in/brianwpiper/
Or on his website: https://brianwpiper.com/
If you liked this episode and need more Brian in your life, check him out in episode 70 of the show.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Brian’s Pint: Southern Tiers, Pumpking Ale
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
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116 Emily was working in the Twin Cities when she made her decision.
She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it’s way up north!
Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it all…she decides to go it alone.
And that’s where our story gets interesting.
She starts freelancing and within three months she has amassed 45 clients!!!
Fast-forward six years and Gall and her partner Kassie Dalsveen have built North of Eight – a successful design and marketing firm in the wilds of northern Wisconsin.
How does all this happen?
It’s all in the podcast.
Treat yourself to a pint and listen to Emily’s story.
If you’re looking to connect with Emily you can reach out to her on LinkedIn at https://www.linkedin.com/in/emily-gall-n8/
Do you need the services of North of Eight? Vist the website: https://www.northofeightdesign.com/
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Emily’s Pint: Roundman Brewing, Red Right Hand
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker!
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115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand.
If you think selling is hard…try selling cutlery!
For many, that would be as far as they go in the sales game. Not Kauffman.
He stuck with it and joined BD Pros. And that’s when he quit after his first day!!
As Kauffman tells it, “It was incredibly scary and I quit after my first day!” But his manager talked him back and today, Kauffman is the VP of Business Development at BD Pros.
This is not your typical type of agency.
They are a business development agency. What does that mean?
They bring together sales, marketing and business development operations all in one offering for their clients.
Not only are they handling branding and messaging…they are also helping take leads and turn those leads into sales.
How do they do it. What’s the process. How they onboard clients and build sales and marketing plans that deliver results. It’s all in this episode. So enjoy it with a pint of your favorite.
Looking to connect with Scott or learn more about BD Pros go to https://bdpros.com/
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Scott’s Pint: Miller Lite
🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker!
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114 In 2008, Celia Faye Meisel graduated from college with her master’s degree in music. You may remember that wasn’t a good time to be starting out.
Meisel had a couple of options:
- Give up music and work in corporate America.
- Start her own business.
She took door number 2.
Meisel started her own music business and quickly figured out how to get leads, and then turn those leads into clients. How to market. Even, how to develop the processes and procedures required to keep a business operating.
And soon, her business was taking off. She had paying clients!!
Fast-forward several years and people are now reaching out to her for help and advice on how to grow their business. That’s when Meisel drops music and launches her next business helping entrepreneurs and teams to reach their goals.
And since that time, there has been no looking back.
Her work has been so effective she has helped generate over $13 million in high-ticket program sales.
Bananas!
And on this podcast, you’ll hear more about her entire story, her approach, and how she divides up her day, and how she stands out in a super crowded space.
Pour yourself a tall one and enjoy!
Looking to connect with Ceila. Reach out to her on LinkedIn: https://www.linkedin.com/in/celia-faye-meisel/
Or visit her website: https://celiafayemeisel.com/
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Celia’s Pint: Q Tonic Ginger Beer
🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker!
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113 We love some good conversation dealing with travel, and that’s what Lindsey Roeschke delivers.
Lindsey is a seasoned consumer analyst with years of expertise in the travel & hospitality industry. In this pod we talk about:
✅The current state of travel.
✅The big learnings the travel industry took away from the pandemic.
✅How the different generations look at travel.
✅Current trends in the space such as set-jetting, adventure and b-leisure.
✅The role of advisors in travel.
If you want to reach out to Lindsey, connect with her on LinkedIn.
Looking for more on the travel space…then you’ll hear how the team from Nebraska tourism turned that state into a travel powerhouse.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Lindsey’s Pint: Bandage Brewing, Amber
🍺 Pat’s Pint: Guinness Zero
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker!
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112 Marketing is getting very interesting in the manufacturing space. That’s due to a new generation of young, smart marketers getting into the business.
One of them is Lindsey Muchka.
Lindsey is currently heading up marketing at Dorner Manufacturing. Dorner specializes in conveyor solutions.
Within manufacturing – conveyor solutions are a critical product. If the conveyor isn’t working profits take a hit.
On this episode, Pat talks to Lindsey about:
✅ How she got started in marketing in the manufacturing space
✅ Her role at Dorner and what she does as the Director of Marketing to move the needle
✅ How she staffs her department
✅ How she splits her marketing efforts education vs brand awareness
✅ The role of the website in the marketing mix
✅ Her take the role of trade shows – are they worth the time and effort
If you want to reach out to Lindsey here’s her LinkedIn page.
If marketing in manufacturing is your jam. Check out the episode with Dean Stier.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Lindsey’s Pint: She was drinking water – but will be having a margarita later!
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
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111 Today Pat sits down with Amy Woods – CEO and Founder of Content 10x – based in Manchester, UK.
There are plenty of businesses creating content to help drive business, but are they getting as much as they can from their content efforts?
Probably not…and that’s where Amy and her agency come in.
They specialize in getting as much as possible from your content. Here’s what we cover:
✅ How repurposing can breathe new life into existing pieces like blog posts and podcasts
✅ Her onboarding process and how Amy and her team work with new clients
✅ The key metrics she looks at to determine success with her efforts
Plus, Amy talks about how she got into the agency space. And what it’s like running her own shop.
Reach out to Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/. Make sure you mention listening to her on Over A Pint.
Or head over to Content 10x and connect with her there.
If you like hearing about agency life – you’re in the right place. Check out some of our great past episodes with James Pellizzi, or Angi Krueger.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Amy’s Pint: English Tea
🍺 Pat’s Pint: Coffee and sparkling water
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
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110 It wasn’t all that long ago that many were talking about the end of email. Wow, have times changed. Today it’s one, if not the, most important marketing tool in your toolbox.
But here’s the question…
Are you getting all you can from your list?
In this episode, Pat sits down with Jessica Best.
Jessica is an email strategist and the owner of BetterAve – an agency helping companies supercharge their email marketing.
And this woman knows what she is talking about. Here’s what to listen for:
✅ The current state of email marketing
✅ The 3 big differences between B2B and B2C email campaigns
✅ Jessica’s discovery process to enhance your email marketing efforts
✅ What’s one of the best-performing emails?
✅ The can-dos and should-dos for creative
✅ The key metrics you should be tracking
✅ And the importance of your website in the email campaign…
There’s so much good stuff in this one…it’s sick! So get your pint. Get your notebook. Have a listen and make sure to take notes. When you’re done you’ll be a better marketer.
If you want to get more from your email efforts…make sure to reach out to Jessica. Connect with her on LinkedIn: https://www.linkedin.com/in/jessicalbest/
Or check out her website: https://better-ave.com/
If you liked this episode, check out the episode with Rob Ebert. Rob goes deep into strategies and tactics to help you improve your social media efforts.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Jessica’s Pint: Brick River Cider Company, Peach
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker!
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109 Kweku TeAngelo Cargile is on a mission.
As the National Executive Director at The BrandLab, Cargile wants to bring more diversity into the fields of marketing and advertising. And it’s easy to see why – this space has a certain look and feel to it – especially here in Milwaukee.
In this episode, Kweku TeAngelo shares the story of his journey. What The BrandLab does and how you can help out.
Kweku TeAngelo is also great at networking. And he shares his approach to creating opportunities to expand his network and connect with more people. Listen in cuz it’s pure gold!
To get in touch with Kweku TeAngelo and to learn more about how you can help, reach out to him on LinkedIn: https://www.linkedin.com/in/kweku-teangelo/
Or email him at ktcargile@thebrandlab.org
If you liked this episode, check out the episode with Rob Ebert. Rob goes deep into strategies and tactics to help you improve your social media efforts.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Kweku TeAngelo’s Pint: Green Juice Smoothie
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
Hey, before you go, take a minute to leave us a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
108 Rob Ebert is a Senior Vice President of Social Content and Strategy at BVK. And in this episode, he sits down with Pat to go deep into how to win in social media marketing.
Here’s what they cover:
- The current state of social media – paid v. organic
- Being authentic on social – what does this mean and how to pull it off
- How to make the most out of short-form video
- How AI is impacting the space
- What are the forgotten social channels
- And so, so much more…
Rob has spent years in this space and it comes across. So, if you want to get more out of social media efforts this year, grab a pint and have a listen.
Need more Rob Ebert in your life? Check out his first episode here. Or connect with him on LinkedIn here.
You might also like this episode with the amazing Jay Baer.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Rob’s Pint: Athletic Brewing, Run Wild
🍺 Pat’s Pint: New Glarus Brewing, Two Women
Before you go, take a minute to leave us a review. That’s the energy that powers this supertanker!
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107 James is the captain of the advertising agency Pellizzi & Co. He sits down with Pat to talk about:
- The ad world here in Milwaukee
- His against-the-grain approach to hiring talent
- How Pellizzi & Co. stands out in a crowded field
- How the Bucks are going to do this season
If you’re in the ad agency world – you’re gonna want to check out this episode. Grab a pint and enjoy! Reach out to James here: https://www.linkedin.com/in/jamesapellizzi/
And if you liked this one, listen to the episode with Jay Baer.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 James’ Pint: Heinken
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA
Oh…one more thing – do us a solid and leave a review. That’s the energy that powers this supertanker!
Thanks, you’re the best!
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106 Today we talk to Connie Kwok.
Connie and Pat met over 20 years ago when she was just starting out. And once she left the agency, her career took off like a rocket.
Connie has worked on the agency and client side for some of the biggest brands on the planet and in so many different verticals – it’s sick!
And because that wasn’t cool enough she left the “traditional brand world” and jumped into the world of BitCoin and Blockchain.
Here’s what to listen for in this episode:
➤ Connie’s playbook when she comes into a new company. What it’s like working with these big “heritage” brands and why the brand story is important in creating a digital strategy.
➤ Why a brand story is so important when it comes to developing a digital strategy.
➤ How she goes about building her teams – and her one key question when she is meeting new team members.
Connie was awesome – you’ll love hearing her story.
If you liked this one, take a listen to the episode last week with Jay Baer.
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Connie’s Pint: New Glarus Brewing, Spotted Cow
🍺 Pat’s Pint: Point Brewing, Snow Pilot
Oh…one more thing – do us a solid and leave a review. That’s the energy that powers this supertanker! We need it.
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
105 Shut the front door – Jay Baer is on the pod. Now, it’s true, we love all our guests on Over A Pint. And we’ve had some great ones for sure.
But, Jay Friggin’ Baer…c’mon that’s a whole new level of WOW!
Let me share with you the CV of this guy:
➤ Author of 7 books
➤ Founder of 5 multi-million dollar companies
➤ Consultant and advisor to over 700 brands
➤ Hall of Fame keynote speaker
➤ Tequila aficionado
➤ 250,000 + followers between TikTok and Insta
➤ A genuinely nice guy
Bananas, right?
In this episode, we cover the full range of topics specifically his latest book: The Time To Win: How To Exceed Customers’ Need For Speed.
The book is based on proprietary research Jay did in trying to understand “the critical correlation between speed and customer satisfaction, loyalty, purchase propensity, and more.”
Not only is the book interesting and loaded with insights – it’s just 69 pages long. Because…well…who has the time.
Do yourself a favor and get the book and the key insights found in the book. There’s zero chance you will regret it.
If you need more Jay in your life because who doesn’t -- you’ll find him here at: JayBaer.com
And if you would like to take a look at the research used in the book, here’s your link: https://www.thetimetowin.com/
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Jay’s Pint: Bells Brewery, Hopslam, Double IPA
🍺 Pat’s Pint: New Glarus Brewing, Staghorn Octoberfest
Oh…one more thing – do us a solid and leave a review. That’s the energy that powers this supertanker! We need it.
Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
104 Holy cow was this a good sit down. Kurt and Pat had the chance to talk to Angi Krueger. Angi is…well…she is a lot of things. A long-time member of Milwaukee’s ad community, storyteller, brand builder, and now CMO at OwnersEdge. Here’s what we cover:
✅ Her start in the marketing game
✅ Her 24-year run at Core Creative
✅ Making the leap from agency to client side of the business
✅ What’s a day in the life of a CMO like
✅ What metrics she’s tracking
✅ What’s her superpower
✅ The TV show that changed her life
Here’s how you can connect with Angi – she is going to be looking for help soon: https://www.linkedin.com/in/kruegerangi/
🍺Angi’s Pint: Leinenkugel’s Summer Shandy
🍺Kurt’s Pint: Three Sheeps Brewing, Offshore IPA
🍺Pat’s Pint: Lakefront Brewing, Riverwest Stein
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
103 Brian Baker sits down with Kurt and Pat to talk about being a CEO at Sentry, the advantages of being a company-owned corporation, and his take on effective marketing.
Looking for other great CEO podcasts check out episode #87 with Mickey Henninger, episode #81 with Kris Harrington, or #21 with Tammy Lee.
🍺Brian’s Pint: Lakefront Brewery, Riverwest Stein
🍺Kurt’s Pint: Lake Louie Brewing, Badger Club
🍺Pat’s Pint: Lakefront Brewery, East Side Dark, NA
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
102 Today we are sitting down with Kevin Hardman to talk about marketing places. We go deep into the brand Milwaukee and how we can take a good brand and make it great!
If you love talking about Milwaukee, check out our interview with Joshua Albrecht, VP of Marketing & Communications for Visit Milwaukee.
Kevin is on LinkedIn all the time. So reach out to him at: https://www.linkedin.com/in/kevin-hardman/
And make sure you reach out to Kurt and Pat here:
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Kevin’s Pint: Potosi NA
🍺Kurt’s Pint: Gathering Place, Black IPA
🍺Pat’s Pint: New Glarus Brewing, Spotted Cow
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
101 All the way from the great state of West Virginia, it’s the return of Jim Matuga. In 2021, Jim made his first Over a Pint guest appearance, and we knew immediately at that time he needed to come back. It may have taken a few years to twist his arm, but mission accomplished!
To say Jim has serious game is an understatement. Let’s laundry list just some of them:
- President & Founder of Inneraction Media
- Author of Marketing Matters
- Host of the popular national podcast Positively West Virginia
- Columnist for The State Journal in West Virginia
- Head Coach for Miracle League Baseball for 20+ years
This time around we’re talking artificial intelligence (AI) and digging into Jim’s latest proprietary and successful business venture – StoryMaker. Most small businesses struggle with finding the right words to authentically connect with audiences.
Developed with the small biz owner, entrepreneur & non-profit in mind, StoryMaker creates the right words, on-the-fly, for social media, 30-second pitches, emails, blog posts and unlimited brand messages – all with a couple clicks of a mouse. Jim’s one of the good guys, and we’re already chomping at the bit to bring him back a third time!
Jim’s Pint: A virtual spirit
Pat’s Pint: Tucktoberfest from https://tuckerbrewing.com/
Kurt’s Pint: Hilly Haze from https://www.amb.beer/
100 Boom! How the heck did we get to 100 so fast? Seems like we just started, and now here we are!
Well, y’all are in for a treat. For this special episode, Kurt and Pat sit down with Jean O’Toole. Jean is the Director of Marketing and Communications at Alverno College.
We get into Jean’s background, focusing on how she goes about marketing a college in these tough times. If you have been keeping up with the higher education space…you know the struggle is real.
What makes Jean’s story so good is her diverse background. And we get into all of it.
✅How she begged her way into marketing.
✅Her time at the New York Beef Council.
✅What it’s like working for the New York Beef Council.
✅How influencers helped to bring back the beef business.
✅How she made the switch from beef to higher ed.
✅What it’s like marketing a small, private college.
✅What her first 90 days were like.
And a lot more…
You can reach out to Jean at https://www.linkedin.com/in/jeanotooleprofile/.
And make sure you reach out to Kurt and Pat here:
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Jean’s Pint: Snapple
🍺Kurt’s Pint: Third Space Brewing, Heavenly Haze
🍺Pat’s Pint: Modelo
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
99 Natasha Misra is in a super competitive, male-dominated space – personal injury law. So how the heck is Natasha breaking through and growing her practice? That’s what we unpack in this episode of Over A Pint.
Here’s what to listen for:
✅How she started her business.
✅How she figured out her brand.
✅How she went about fulfilling the branding.
✅Her approach to networking.
✅When it comes to marketing – why patience matters.
✅Plus what a day in the life of a personal injury lawyer is like.
Natasha drops so many insights in this episode, you’re going to love it.
Make sure to reach out to Natasha at https://www.natashamisralaw.com/.
And make sure you reach out to Kurt and Pat here:
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Natasha’s Pint: Leinenkugel’s Summer Shandy
🍺Kurt’s Pint: Roadhouse Brewing, Wilson IPA
🍺Pat’s Pint: Miller High Life
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
98 On this episode the OAP crew sit down with Dr. Peter Gonzalez (Dr. Pete). Dr. Pete runs a successful chiropractic practice, North Point Chiropractic. So how did he and his team do it?
We get into it.
✅ How Dr. Pete approaches marketing
✅ What has been working to help build his practice
✅ How he goes about networking to build business and connect with others
✅ Plus, we even work in some tips to help improve your posture
Not only are you going to learn more about marketing – you’ll for sure be sitting up straighter in your chair.
You should reach out to Dr. Pete at: North Point Chiropractic or on the socials at @northpointchiro. You may want to check out one of his events; they're free.
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Dr. Pete’s Pint: Raised Grain Brewing, Orange Juicy
🍺 Kurt’s Pint: 3 Sheeps, Offshore
🍺 Pat’s Pint: Lakefront Brewing, East Side Dark, NA
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
97 What does it take to market a minor-league baseball team? This is your chance to find out how it’s done. Joining the OAP crew is Bryan Giese – Marketing and Communications for the Lake County DockHounds.
He covers:
✅How he broke into the business
✅The team he built and how it works throughout the season
✅Where they are allocating the marketing budget
✅How they capture feedback and build that into their marketing
You should reach out to Bryan at: https://www.linkedin.com/in/bryan-giese/ or at bryan@lakecountry-live.com. And make sure to check out the DockHounds at www.dockhounds.com.
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Bryan’s Pint: Lake Louie, Walk Off Lager
🍺 Kurt’s Pint: Lake Louie, Badger Club
🍺 Pat’s Pint: Lake Louie, Yankee IPA
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
96 The OAP boys had the privilege of sitting down with Burt Levy. And wow did Burt deliver a boatload of wisdom.
It’s the kind of wisdom that only someone who has been in the game a long time can deliver.
We touch on:
✅How to network
✅How to treat others in the workplace
✅Understanding that your brand is not going to be for everyone
Reach out to Burt at: burt@kumopartners.com
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Burt’s Pint: Blue Moon
🍺 Kurt’s Pint: Indeed Brewing
🍺 Pat’s Pint: Leinenkugel’s Summer Shandy
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
95 Join us as we have a gab session with the president of Granular Marketing, Steve Kroll. We discuss how Steve got into the space. What Granular does and how it stands out as an agency. We even touch on where things are going in the paid performance space. Grab a pint and belly up!
Reach out to Steve at: www.granularmarketing.com. Also, check out the webinar Planning for the Holidays: https://granularmarketing.com/webinar-tis-the-season-to-be-ppc-planning-for-the-holidays/
And if you’re looking for a bit more Kurt and Pat in your life…
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Steve’s Pint: Athletic Brewing
🍺 Kurt’s Pint: Modelo
🍺 Pat’s Pint: Leinenkugel’s Summer Shandy
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
94 Grab your favorite pint glass and belly up to this little piece of gold. Kurt and Pat sit down with Tim Fitzpatrick. Tim is an entrepreneur and founder of Rialto Marketing – an agency that provides marketing consulting and fractional CMO services for B2B companies.
We cover:
👉 What is a fractional CMO and the role they play
👉 The six key things a CMO should focus on
👉 What companies are getting wrong about marketing
👉 How to find your target market
👉 The steps to develop messaging that will break through the clutter
Tim knows his s&*t and you’ll get a TON of value from listening.
Reach out to Tim and get his help. The best place to reach him is here: https://www.rialtomarketing.com/
And if your business is struggling or you feel you should be getting a bigger piece of the pie, check out Tim’s Revenue Roadblock Scorecard. This will help you better understand what’s causing the slowdown. Takes only a few minutes to complete.
And if you’re looking for a bit more Kurt and Pat in your life…
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Tim’s Pint: Avery Brewing, Ellie’s Brown
🍺 Kurt’s Pint: Lake Louie Brewing, Rational Haze and Zuni Brewing
🍺 Pat’s Pint: Wisconsin Brewing Company, Yankee IPA
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
93 We are in election season. Yeah, it’s here again. And as we head into a new cycle we wanted to find out more about political advertising. So, we picked a killer in the space. Adam Parikh is the President of Gigawatt and Sway Digital both high-powered digital agencies.
Adam has worked on a bunch of high-profile campaigns at the local, state, and national levels. He has touched them all. And on this episode, Adam takes us behind the curtain to show us how it all works.
If you’re a political junkie or just interested in hearing more about this space is like – well you’re in for a treat. Come aboard and enjoy!
Want to connect with Adam – reach out here https://gigawatt.media/ or here: https://swayvoters.com/
And if you’re looking for a bit more Kurt and Pat in your life?
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍷 Adam’s Glass: Domaine Carneros, Sparkling Wine
🍺 Kurt’s Pint: City Lights Brewing, Hazy IPA
🍺 Pat’s Pint: Modelo
Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!
Want more marketing insights? Take a look at our full lineup.
92 We’ve all seen the shows, Million Dollar Listing, Million Dollar Beach House, Selling Sunset, Selling the OC, the list goes on. Hey, real estate is having a minute right now!
And the OAP crew wanted in. So, on this episode, Kurt and Pat sit down with Essam Elsafy – a top agent serving Milwaukee’s north shore to find out: what goes into marketing real estate?
We cover:
✅ What’s going on with the housing market
✅ What makes a good realtor
✅ What’s the most important thing you can do to become a successful realtor
✅ How to make connections and how to serve others
✅ Successful marketing tactics
Hey, if you’re looking for some advice on real estate, or want to talk more with Essam, use this link: https://essamteam.com/our-team/essam-elsafy/
Need some more Kurt and Pat in your life? Yeah ya do…
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Essam’s Pint: Corona
🍺 Kurt’s Pint: Three Sheeps, Offshore
🍺 Pat’s Pint: Mobcraft, Too Legit To Wit
Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!
Want more marketing insights? Take a look at our full lineup.
91 Erin Marcus is the Founder and CEO of Conquer Your Business. CYB develops business and branding strategies that build multiple six and seven-figure businesses. The key word in that sentence is strategies…not tactics.
Not only is Erin whip-smart…she has a great sense of humor. And that’s one powerful cocktail SMART + SENSE OF HUMOR = Badass!
In this pod, Erin goes deep into:
✅How to think about marketing
✅The difference between marketing and sales
✅How she decided to get out of the corporate game and start CYB
✅Her approach to branding
✅Why it’s essential to understand your business is not about you…it’s about your customers
✅Why authenticity is critical for growing a business
✅Where Erin spends her time on her business
And all of that is in the first five minutes!!
Reach out and connect with Erin here: www.conqueryourbusiness.com and check out the business growth profiler!!
Need some more Kurt and Pat in your life? Yeah ya do…
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Erin’s Pint: Coffee
🍺 Kurt’s Pint: Third Space, Heavenly Haze
🍺 Pat’s Pint: Leinenkugel’s Summer Shandy
Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!
Want more marketing insights? Take a look at our full lineup.
90 Nick Argires is a chef, he’s a photographer, he’s a cinematographer, and he’s also the Founder of Chow Content and Communications.
And in this special episode, the boys get a chance to have a pint and hear Nick’s story that began as a chef. In fact, he was a fine dining chef for ten years before making the move into marketing.
You’ll hear:
✅How Nick made the move from chef to marketer
✅His take on storytelling and how to connect with an audience
✅Annual planning and how to measure marketing effectiveness
✅Why he started his agency and some of the lessons learned along the way
✅The need to be firm on your messaging and flexible on your marketing channels
To connect with Nick reach out to him here: https://www.chowcontent.com/ or nickargires.com
Need some more Kurt and Pat in your life? Yeah, ya do…
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Nick’s Pint: Spotted Cow, New Glarus Brewing
🍺 Kurt’s Pint: Offshore IPA, 3 Sheeps Brewing
🍺 Pat’s Pint: Yankee IPA, Wisconsin Brewing
Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!
Want more marketing insights? Take a look at our full lineup.
89 Glenn Kleiman rides waves. He has been in the right place at the right time and when the right wave came along…he went for it.
Check it.
He starts in journalism and works his way up the ranks. His career takes him to Milwaukee where he becomes the managing editor at TMJ 4 running the day-to-day operations in the TV newsroom. Wave #1
But the news business is changing. Plus it’s a grind. Glenn sees something on the horizon – video production. Wave #2
Given his experience in TV news and the popularity of video…he leaves TMJ 4 and starts his own business Channel 1 – focusing on video storytelling.
But the biggest wave is still to come.
Flash forward a couple of years. And more and more clients begin asking Glenn for help creating something new. This thing called websites.
Boom!!
Glenn jumps on that wave and starts Full House – one of the first digital marketing agencies! And that wave lasted for over 20 years!
That’s not the full story. For that, you need to download the episode and listen. And you won’t be disappointed.
Glenn’s story is chock a block with insights and lessons. There’s the history angle. The start-up business angle. The building a team angle. And the knowing when it’s time to move on angle.
Given his strong journalism background – Glenn is a great storyteller and won’t disappoint.
To connect with Glenn reach out to him here: https://www.linkedin.com/in/glenn-kleiman-76507b4/
Need some more Kurt and Pat in your life?
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Glen’s Pint: Miller Lite
🍺 Kurt’s Pint: Colectivo Coffee
🍺 Pat’s Pint: Modelo
Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
88 With that lead…there’s really not much more to say, right? After all it’s the Milwaukee Bucks!!
Mallory has a great story and she shares it with the Over A Pint crew.
- We hear how she broke into sports marketing via cold emailing
- How she kept proving herself
- How she built her connections
- What is a “typical” day as a Marketing Director for the Bucks
- She shares how to get into the space
- And how she totally smoked Khris Middelton in a game of HORSE
Want more Mallory? Reach out to her at: https://www.linkedin.com/in/mallorysteinberg/
Want more Kurt and Pat? Yeah, ya do:
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Mallory’s Pint: Michelob Ultra, Milwaukee Bucks Branded Can
🍺 Kurt’s Pint: Modelo Negra
🍺 Pat’s Pint: Yankee IPA
Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
87 In this solo episode, Pat talks to Mikey Henninger and this one gets real good!
Here’s the backstory: Mikey was a sales guy and killing it in the space. But it wasn’t enough. Because Mikey had a dream…well maybe the better way to put it is an obsession. And that obsession went from a side project/hobby to starting a new business.
Mikey went all in and started Basement Brewed Fantasy Football. And in this episode, we sit down to have an open conversation about what it’s like to start your own business. And the steps he is taking to scale this thing.
Buckle up because this is a wild ride.
Plus Mikey is providing our listeners with a special promo offer. Sign up and type in:
OVERAPINT (that's all one word) to get $10 off!! Thanks, Mikey!!
Connect with Mikey here: https://www.linkedin.com/in/mikeyhenninger/
And here: https://twitter.com/BBFFMikey
Want more Kurt and Pat? Yeah, ya do:
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Mikey’s Pint: Enlightened Brewing, Cream City Brix
🍺 Pat’s Pint: Low pHunk Sour Ale, MobCraft
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
86 Oh damn, do we have one for y’all today. The crew gets the chance to talk to the president of Wisconsin Brewing, Paul Verdu. But, that’s just the starting point.
Paul Verdu is a beer guy. And when we say, beer guy check this out.
🍺 VP Brand Marketing, Constellation Brands
🍺 President, SABMiller
🍺 Interim President, St. Archer Brewing Company
🍺 Vice President Sales and Marketing, Tenth and Blake Beer Company
When we say, this guy knows beer. He friggin’ knows beer. He has worked in China and South Africa and Canada. And Kurt and Pat couldn’t wait to sit down with Paul to hear his story.
And holy sh*t does he deliver.
One of the best parts is hearing his take on building underdog brands! Hint it’s all about the emotional appeal. And how to deal with “wicked problems.”
Grab a couple of pints – you’re going to need ‘em.
Check out Lake Louie Brewing.
Reach out to Paul at: https://www.linkedin.com/in/paul-verdu-0a9b0b2/
Want more Kurt and Pat? Yeah, ya do:
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Paul’s Pint: Warp Speed, Lake Louie Brewing
🍺 Kurt’s Pint: Badger Club Amber, Lake Louie Brewing
🍺 Pat’s Pint: Yankee IPA, Lake Louie Brewing
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
85 Oh this one is so good. Kevin Keane joins the crew to talk about the behavioral science of marketing. Kevin and his team of engineers, neuroscientists, behavioral scientists, and data marketers, together create meaningful, game-changing strategies for his clients. And that's just the start.
Enjoy your pint with the insights Kevin shares.
Reach out to Kevin at: https://www.linkedin.com/in/kevinekeane/
Want more Kurt and Pat? Yeah, ya do:
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Kevin’s Pint: Guinness and Cool Beer Brewing
🍺 Kurt’s Pint: Central Waters, Coffee Stout
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
84 Hey, hey we’re back and coming out of vacation mode with some fire. This episode is with Forrest Doolen.
For starters, how awesome is it to be doing marketing for Make-A-Wish Wisconsin?
Second, Forrest might have the best name ever on our podcast!!
This is a great sit down with Forrest and we go deep into:
✅ What it’s like to work in the nonprofit space
✅ How Forrest and team do what they do
✅ What it was like during the pandemic
✅ The connection between Make-A-Wish and the community
✅ The biggest myth around Make-A-Wish
✅ And the marketing challenges he faces
If you want to connect with Forrest. Reach out to him here: https://www.linkedin.com/in/forrestdoolen/
Want more Kurt and Pat? Yeah, ya do:
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Forrest’s Pint: Sprecher Brewing Abbey Tripple
🍺 Kurt’s Pint: Company Brewing, Lordy Lordy IPA
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
George Webb Restaurants have been a part of Wisconsin forever. Well, okay. Just since 1948, but you have to admit that’s a pretty good record. At Over a Pint, we say it’s a mandatory tip of the cap to any brand that’s been around for 75 years as that’s one hell of a run!
On this episode, Kurt and Pat sit down with Ryan Stamm, Vice President of George Webb Corporation, to get the score on what it takes to survive (and thrive) in the restaurant biz.
We find out it’s not easy for a local favorite to keep pace with the chain eatery giants who seem to have endless dollars to spend. Ryan talks about what makes George Webb such a unique brand round these parts, the challenge to market with limited dollars, and all of the other hurdles thrown at local businesses these days like soaring prices, supply chain issues and continued competition.
But here’s the deal, George Webb Restaurants are more than just another place to put your fanny down and order up some bacon and eggs (oh but they are so good as is their chili).
George Webb is an iconic brand … in fact, George Webb Restaurants and Wisconsin naturally go together, like bacon and eggs or burgers and fries. Maybe it’s thanks to the fresh, local products that you’ll find on their menu. Or, maybe it’s the outrageous baseball predictions (go Crew!) Or, it could be the friendly vibe at the front counter where everyone’s a neighbor (except when the Packers lose, and everyone is grumbling. But at least we’re all grumbling together).
You probably have your own reasons (and memories) for thinking of Webb’s as a Wisconsin tradition. Whatever your reason, check out this episode as it’s so Milwaukee delicious.
Happy 75th anniversary George Webb!
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Ryan’s Pint: Pabst Blue Ribbon and George Webb Soup
🍺 Kurt’s Pint: Company Brewing, Lordy Lordy IPA
🍺 Pat’s Pint: Athletic Brewing
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
82 Welcome and grab a pint of your favorite. Today Kurt and Pat sit down with Milt Hwang. Milt is a deep source of knowledge on the MarTech landscape, digital transformation, and a little thing called AI. These are spaces we all need to know more about. And if you need to get up to speed on this...you’re in luck because school is in session and Professor Hwang is about to start class.
Want more of Milt? Reach out here: https://www.linkedin.com/in/milthwang/ or here https://www.missionmartech.com/
Other Important Links:
Scott Brinker the Godfather of the MarTech space: https://www.linkedin.com/in/sjbrinker/
MarTech Map
Marketing AI Institute
Ethan Mollick One Useful Thing
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Milt’s Pint: Lakefront Brewing, River West Stein
🍺 Kurt’s Pint: Stone Creek Coffee
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
81 If Kris Harrington wasn’t kicking so much ass as a CEO, she would make an amazing CMO. She gets marketing and understands the role it can play.
Kurt and Pat were pumped to spend some time with her – and you’re going to love this one as well.
So get your cup out cuz Kris is going to be filling it with a boatload of wisdom.
Here’s what you want to listen for:
✅ How Kris got her start
✅ More about GenAlpha what it does and how the team is helping manufacturers
✅ Her unique take on marketing
✅ Her approach to content and the importance it plays for GenAlpha
✅ How they measure the impact of their marketing
✅ And the power of being authentic
Kris is awesome. You’re going to love what she has to say.
Want more of Kris? Reach out to her on LinkedIn here: https://www.linkedin.com/in/kristinaharrington/
Check her out on this episode of Wisconsin Foodie here it’s awesome: https://www.youtube.com/watch?v=3R8CizwDPjk&t=4s
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Kris’ Pint: Stone Creek Coffee, Whiskey Old Fashioned
🍺 Kurt’s Pint: Stone Creek Coffee
🍺 Pat’s Pint: Leinenkugel’s Summer Shandy
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
80 S’up. In this episode, the boys sit down with Josh Albrecht. Marketing a city like Milwaukee is a super interesting job and Josh breaks it down for us.
Here’s what you want to listen for:
✅ What’s a typical day in the life of Josh
✅ How the Visit Milwaukee team goes about marketing groups and conventions
✅ How Milwaukee stands out on the global stage
✅ Why strong tourism is important to the city and region
✅ How Visit Milwaukee works with local leaders and local businesses
✅ The importance of a destination’s website
✅ How they come up with content ideas for travelers
Come and have a listen you’ll get a lot from it.
Here’s where you can find out more about Josh: https://www.linkedin.com/in/joshua-albrecht-2019/
Visit Milwaukee here: https://www.visitmilwaukee.org/
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Josh’s Pint: Miller High Life
🍺 Kurt’s Pint: Mobcraft, Bat Shit Crazy
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
79 Ya know marketing isn’t all about selling more products or making people aware of your service.
Sometimes marketing is meant for the greater good.
On this episode of OAP, Kurt and Pat sit down with Julie Kraft and Erika Edmiston. Two dedicated women working hard to Keep Wyoming Wild & Beautiful!
Trying to keep invasive species at bay is not an easy task. And why exactly is that important to all of us? Simply put, invasive species harm the environment and wildlife by taking over habitats and resources from native species. This can result in changes to food chains and ecosystems, making it harder for native plants and animals to survive.
We find out how Erika, Julie, and the entire WWPC team go about their jobs – whether it’s actually in the weeds out in the field battling invasive head-on, through education, and even marketing their message to audiences (oh yeah, we cover marketing and brand on this one as well). While our guests may live, work and play in the Cowboy State, this episode is relevant to wherever you call home.
Come and have a listen … who knows, this episode just might encourage you to learn more about invasive species and how you can help in your own backyard.
To find out more about WWPC go here:
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Erika’s Pint: Roadhouse Brewing, Mountain Style IPA
🍺 Julie’s Pint: Tea
🍺 Kurt’s Pint: 3 Sheeps Brewing
🍺 Pat’s Pint: Miller High Life
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
78 Look who we have “in studio” with us today: Andy Crestodina. For those of you that don’t Andy – y’all are missing out.
Andy is the CMO and co-founder of Orbit Media Studios—an award-winning, Chicago-based web design and development agency.
Andy is a prolific writer, speaker, and thought leader on the subject of content marketing. He has over 42,000 followers on LinkedIn. Plus, Andy is a genuinely nice guy.
We loved our time with him and walked away with a head full of knowledge. Here’s what to you’ll want to listen for:
🔥How he got into content marketing and how his approach can still work today
🔥How he produces massive amounts of content
🔥The importance of staying close to the customer – Andy calls it Sales and Service
🔥His take on repurposing content
🔥The difference between content marketing and advertising – the pros and cons
🔥His take and insights on AI
🔥How to add more humanity to your marketing
What makes Andy soooo good, is his willingness to share his knowledge with others. As he points out, he spends a lot of time educating others on the craft of marketing. And we are all better off because of him. Thanks, for being on the pod, Andy!
Read Andy’s book: Content Chemistry 6th Edition.
Follow him on LinkedIn at https://www.linkedin.com/in/andycrestodina/
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Andy’s Pint: Great Lakes Brewing, Edmund Fitzgerald
🍺 Kurt’s Pint: Modelo
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
77 Y’all are in for a treat. We got the amazing Gretchen Jameson on the pod and whoa what a force! And what a career!!
From a high school teacher to starting her own business. To Sr. Vice President of Strategy at Concordia University-Wisconsin. To Chief Learning Office at the Kacmarcik Center For Human Performance. To Vice President at RippleWorx and Founder & Principal at G3-Strategy!
And the common thread that ties all of this together for Gretchen – is her focus on helping people find and cultivate the best version of themselves.
You’re going to love this episode because we cover so much. Here’s what to listen for:
✔ Her thoughts on branding
✔ Career changes and when knowing when it’s time to move on
✔ The absolute changes needed in higher education
✔ Her insights on how she helped to launch the Kacmarcik Center For Human Performance
✔ Her insights on how she launched her own business – twice
✔ Her secrets to getting the most out of her day
Along with all of that, there are two things really blew us away about Gretchen. One is her ability to blend strategy and tactics in order to drive results. Two, her ease of moving from sector to sector.
She makes it look easy…but this woman works her ass off!
Connect with Gretchen reach out here:https://www.linkedin.com/in/gretchenjameson/
G 3-Strategy: https://www.gthreestrategy.com/
RippleWorx: https://www.rippleworx.com/
✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺 Gretchen’s Pint: Water
🍺 Kurt’s Pint: Bofferding
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!
Want more insights into marketing? Take a look at our full lineup.
76 Hey everybody, put your digital media away. In this episode, the boyz are talking out-of-home advertising with Ali Broback.
Who’s Ali? Glad you asked.
Ali is the chief Client Officer at ODN (Outdoor Nation). Outdoor advertising is such an interesting channel, and in our conversation, we go deep in the paint on the channel:
Here’s what you want to listen for:
→ What does outdoor advertising look like in 2023
→ What separates ODN from other outdoor vendors
→ How outdoor works in 2023 – it’s not just top of the funnel anymore
→ How outdoor can work with other channels to get results
→ How to micro-target using outdoor
→ The biggest mistake clients make with outdoor (You’re going to love the avocado story)
And this is just the start. Hurry and get this episode into your earholes!
Connect with Ali on LinkedIn: https://www.linkedin.com/in/alibroback/
If you like this you might want to check out Episode 10 with Scott Goodstein. Scott talks about using outdoor to effectively target audiences.
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Ali’s Pint: Utepils, Skolsch
🍺Kurt’s Pint: 3 Sheeps, Chaos Pattern
🍺Pat’s Pint: New Glarus, Spotted Cow
Please like and leave a comment. We need it – it’s the fuel that powers this supertanker.
Do you need more insights into marketing? Take a look at the full lineup.
75 Buckle up because this pod is off the hook. The boys have a sit down with Polar Explorer: Eric Larsen. Here are just some of Eric’s accomplishments:
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One World Expedition: Along with teammate Lonnie Dupre, Eric completed the first-ever summer expedition to the North Pole.
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Antarctica: Successfully led an expedition to the South Pole, covering nearly 600 miles in 41 days.
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Save the Poles: Completed an unprecedented journey to the top, bottom and roof of the world. During a continuous 365-day period, Eric mounted expeditions to the North and South Poles and the summit of Mt. Everest – the only person to have completed this feat in a one-year time span.
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Last North Expedition: With partner Ryan Waters, in a race against the clock, Eric crossed the Arctic Ocean from Northern Ellesmere Island in northern Canada to the geographic North Pole.
Hey, Eric…leave something for the rest of us!
The adventures crossing melting ice, summiting mountains, and dealing with avalanches and polar bears are amazing…but Eric also gets into the business and marketing side of things.
Here are some key insights:
- Persistence – eventually it pays off
- Authenticity – person or brand, be true to who you are
- Value – creating value for your audience is always a mandate
Eric also discusses his battle with colon cancer, which is truly inspiring.
Want to catch Eric live? He is going to be back home in Wisconsin on May 10th at the Ozaukee Pavilion at the County Fair Grounds in Cedarburg for an event that benefits the Riveredge Nature Center. For more info go here – trust us, you’ll want to be there!
Connect with Eric on LinkedIn: https://www.linkedin.com/in/elexplore/
Read his book: On Thin Ice
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Eric’s Favs: New Glarus and Pabst Blue Ribbon
🍺Kurt’s Pint: 3 Sheeps Brewing, Offshore West Coast IPA
🍺Pat’s Pint: Lakefront Brewery, La Gosa Rita
Please like and leave a comment. We need it – it’s the fuel that powers this supertanker.
Do you need more insights into marketing? Take a look at the full lineup.
74 We are going deep into the marketing paint with Ryann Greve. Ryann has a resume you would kill for. Check it: Discover Card, Harley-Davidson, Case IH Agriculture, CMO at the agency Bader Rutter, and Aurora Health Care. But it doesn’t stop there. No.No.
Ryann is now an Agile Transformation Consultant at Agile Sherpas. And is also the Founder and Chief Strategist of Airlin Consulting. Whoa, right?
We talk about her background and how the marketing game has changed. Then we pivot to t Agile Marketing – what is it and, more importantly, why now is the perfect time to implement the practices throughout your organization.
And with all this experience, there’s a common connection point. Ryann has sought to be a force of change wherever she goes.
There’s so much in this episode, you may need a second listen or a second pint. Perhaps both!
Connect with Ryann here: https://www.linkedin.com/in/ryanngreve/
Here are some more links to check out:
AgileSherpas
Agile Marketing Manifesto
Aarlin Consulting
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Ryann’s Pint: Water
🍺Kurt’s Pint: Water, Coffee and Amorphic Brewing
🍺Pat’s Pint: New Glarus, Spotted Cow
Please like and leave a comment. We need it – it’s the fuel that powers this supertanker.
Do you need more insights into marketing? Take a look at the full lineup.
#73 Three, two, one, and blast off. We are back and this episode is a deep dive with connector and creator Jamar Jones.
Not familiar…spend about five minutes on LinkedIn and you will be. The man is amazing. Let’s break it down for you:
Jamar is the owner of Foureva Media – a branding and media agency helping companies to with recruitment, company culture, and amplifying brands.
He is a national speaker who discusses how to connect with diverse communities with style and the topic of my book.
He is the author of the book Change Your Circle; Change Your Life.
He is the creator of the Lead the Movement Business Conference that we hosted and held at a sports arena, Fiserv Forum.
And he ]was a hip-hop artist for 11 years of my life performing for thousands. He and did two tours opening up for major artists like T.I., Snoop Dogg, Common, Bone Thugs, and many more.
He has worked with Marcus Lemonis LLC, Shay Rowbottom, Jarrett Bush the Motivator, VaynerX, Northwestern Mutual, Versiti Inc., BMW Manufacturing Co., LLC and many more!
Get us in your ears for this one…ya won’t be disappointed.
Connect with Jamar here: https://www.linkedin.com/in/relatablejamar/
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Jamar’s Pint: Celsius Energy Drink
🍺Kurt’s Pint: Lordy, Lordy, Company Brewing
🍺Pat’s Pint: Florida Man, Cigar City Brewing
Please leave a like and leave comment. We need it – it’s the fuel that powers this supertanker.
Do you need more insights into marketing? Take a look at the full lineup.
72 Hey everybody, say hello to Amelia Forczak. This woman is impressive. And what a story she has.
Amelia is a New York Times bestselling ghostwriter and the Founder of Pithy Wordsmithery. Dig this…over the past 10 years, Amelia and her team have been killing it with 11 nonfiction books, including five bestsellers. That’s crazy, I know!!
She also has served as a content strategist or editor for many other successful books and bestsellers.
We had to have her on the pod to talk about all things writing, marketing, and growing her business!
Such an interesting discussion. Sit back and enjoy the convo. Ya won’t be disappointed.
Reach out to Amelia here: https://www.linkedin.com/in/ameliaforczak/
Amelia, you were awesome. Thanks for being on the pod!
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Amelia’s Pint: More Brewing, Dry Hops Stays On
🍺Kurt’s Pint: Gathering Place Brewing, Gruss Gott
🍺Pat’s Pint: Noon Whistle, Hop Water
Please leave a like and leave a comment. We need it – it’s the fuel that powers this supertanker.
Do you need more insights into marketing? Take a look at the full lineup.
71 Howdy y’all. On this episode of OAP we’re talkin’ web design and UX/UI with Jacob Burr. Jacob is the head of creative over at Ascedia.
In today’s day and age, you need a website. It’s your number one marketing tool. And the best salesman you have. And yet…
There are still too many businesses out there that don’t give their site enough love and attention. In this episode we talk about we cover:
🔥 The key steps to creating a high-functioning and effective site
🔥 What are wireframes
🔥 How to lead a client from wireframe to finished project
🔥 Understanding the visual direction phase
🔥 The importance of understanding your customer
🔥 What is User Testing and why it’s important
🔥 And why the set-it-and-forget model is a good way to waste your money
No matter what space you’re in, you will be able to get some solid gold nuggets out of this one. So, grab your pint and enjoy.
Want to connect with Jacob: Reach out to him here: https://www.linkedin.com/in/jacob-burr/
Thank you, Jacob, for being on the show!
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Jacob’s Pint: Scooter’s Coffee
🍺Kurt’s Pint: Guinness
🍺Pat’s Pint: Mobcraft Brewing, Glad To Meet You, English Style Ale
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker.
Do you need more insights into marketing? Take a look at the full lineup.
70 Hey marketers no matter what space you are in, content is going to be a big part of your overall strategy. Additionally, as traditional channels become less and less effective you need ways to connect and engage with your audience. That’s content marketing.
And in this episode of OAP, the boys take a sit down with the guy that co-wrote the book on the topic, Mr. Brian Piper. Here’s what we cover:
🍺 How to start figuring out the content game
🍺 Why it’s critical to develop a customer feedback loop
🍺 Where is content going
🍺 Brian even shares some amazing case studies from the book on companies that are killing it in the content space
Plus, you get to hear about Brian’s path to becoming a marketer – which is awesome. And it starts being born on a rabbit farm in Dog Patch Arkansas! Not making it up.
Brian also shares how he got the chance to co-author Epic Content Marketing (make sure to pick up a copy)!
Please reach out to Brian here: https://www.linkedin.com/in/brianwpiper/ or here https://www.brianwpiper.com/
Thank you, Brian for being on the show!
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Brian’s Pint: Ommegang, Witte Ale
🍺Kurt’s Pint: Collective Coffee
🍺Pat’s Pint: New Glarus, Spotted Cow
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker.
Want more insights into marketing? Take a look at the full lineup.
69 Holy cow…we’ve got a treat for y’all today. Marc Bennett joins us. Marc is over at a Johnsonville. For those of you not familiar with that brand. It’s awesome. And if you’re sausage obsessed like Pat and Kurt – well you’re going to love this episode.
But this isn’t JUST about sausage. Here’s what you want to listen for:
👉 How Marc got started and his insights to getting ahead in marketing
👉 Two key traits you need to have to get ahead
👉 His take on the agency world
👉 What it’s like at Johnsonville
👉 Key differences between life on the agency and on the client side
Wanna say hello to Marc – here ya go: https://www.linkedin.com/in/marcebennett/
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: https://www.linkedin.com/in/pmcgovern1/
🍺Marc’s Pint: Black Stack Brewing, Citra…But Make It Pop
🍺Kurt’s Pint: Roadhouse Brewing, Wilson IPA
🍺Pat’s Pint: Modelo, Negra
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker. We need it.
Want more insights into marketing? Take a look at the full lineup.
68 Get comfy and grab a couple of cold ones. Chad Dern is in the house. His resume is what many of us dream about. Hell, just one of these companies would be awesome.
🍺 8 years at Leo Burnett
🍺 8 years at Miller/Coors
🍺 7 years as Brand Director at Northwestern Mutual
🍺 And now VP of Marketing at Steinhafels
The boys sit with this Yoda of marketing to learn. Here’s what you want to listen for:
👉 What it was like to be at Miller/Coors
👉 His experience at Northwestern Mutual
👉 What it was like to market a home furniture business during COVID
👉 The Steinhafels rollout in Chicago
👉 His frameworks for marketing success
Chad is so good. Make sure to take notes.
Thank you, Chad for being on the pod.
If you wanna say hello to Chad – here ya go: https://www.linkedin.com/in/chaddern/
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: KurtL@celticinc.com or on LI: https://www.linkedin.com/in/kurtlingel/
✅ Pat at: pmcgovern@ascedia.com or on LI: https://www.linkedin.com/in/pmcgovern1/
🍺Chad’s Pint: Miller/Coors Brewing, Miller Lite
🍺Kurt’s Pint: Raised Grain Brewing, Black Walnut Imperial Stout
🍺Pat’s Pint: Mobcraft Brewing, 86 on 94
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker.
Want more insights into marketing? Take a look at the full lineup.
68 Holy cow…we’ve got a treat for y’all today. Marc Bennett joins us. Mark is over at a Johnsonville. For those of you not familiar with that brand. It’s awesome. And if you’re sausage obsessed like me and Kurt – well you’re going to love this episode.
But this isn’t JUST about sausage. Here’s what you want to listen for:
👉 How Marc got started and his insights to getting ahead in marketing
👉 Two key traits you need to have to get ahead
👉 His take on the agency world
👉 What it’s like at Johnsonville
👉 Key differences between life on the agency and on the client side
Wanna say hello to Marc – here ya go: https://www.linkedin.com/in/marcebennett/
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: Kurtl@celticinc.co
✅ Pat at: pmcgovern@ascedia.com
🍺Marc’s Pint: Black Stack Brewing, Citra…But Make It Pop
🍺Kurt’s Pint: Roadhouse Brewing, Wilson IPA
🍺Pat’s Pint: Modelo, Negra
Don’t forget to like and leave a comment. That’s the energy that powers this supertanker. We need it.
Want more insights into marketing? Take a look at the full lineup.
67 Buckle up the Keppler bros Frank and George are with us! These two… are the force behind a very cool brand: Brew City Brand/Good Land Supply Company.
This is the company responsible for all kinds of great t-shirts, hoodies, pens, you name it. This is no small operation. They have worked with Miller Coors and Disney just to name two.
So given all this, Kurt and I wanted to get these guys on because 1.) they are a good hang. And 2.) how you market this kind of company.
We got it…and a lot more including how much this space has changed. And how logo wear is every bit as important as any other channel in a company’s overall marketing mix. Plus their launch story is awesome.
Wanna get in touch with go here: https://brewcityonline.com/
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: Kurtl@celticinc.co
✅ Pat at: pmcgovern@ascedia.com
🍺George’s Pint: Lakefront Brewing, Pumpkin Lage
🍺Frank’s Pint: Central Standard, Door County Cherry Vodka
🍺Kurt’s Pint: Company Brewing, Lordy, Lordy Hazy IPA
🍺Pat’s Pint: New Glarus, Spotted Cow
Need more red meat? Take a look at the full lineup.
66 We’re back. And starting it off for us is Tony Gnau. Tony is an award-winning videographer, owner and CEO of T60 productions. And, most recently, an Amazon best-selling author of Lights, Camera Impact Storytelling, Branding, and Production Tips for Engaging Corporate Videos.
This is a great episode because Tony delivers so much hands-on advice and practical tips. If you are interested in creating video that delivers results…then get your air buds in and have a listen.
Get in touch with Tony here: https://www.t60productions.com/ or here: https://www.linkedin.com/in/tonygnau/
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Tony’s Pint: Refreshing Water
🍺Kurt’s Pint: Modelo Negra
🍺Pat’s Pint: Mobcraft, Vanilla Wafer Porter
Hungry for more amazing content? Take a look at the full lineup.
65 If you were born in the 60’s. Grew up in the 70’s. And came of age in the 80’s Stake is the newsletter for you.
And on this episode, we connect with the founder and co-writer of Stake, Maureen Norman.
Newsletters are a big deal these days so we wanted to go deep into this topic and Maureen delivers the goods.
Here’s what to listen for:
- Why she started the newsletter
- How she pitched the business
- The metrics about Stake size, open rates, etc…
- How she and her team manage to publish five days a week
- How she markets the newsletter
- Her learnings along the way
Maureen is awesome because she is open and honest. And above all, I love how she keeps pushing. And her product is worth subscribing to. Check it out here.
Looking for more Maureen go to LinkedIn. Or head to the socials: StakeYourDay.
Want more Kurt or Pat? Yeah, you do!
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Maureen’s Pint: Smirnoff, Vodka & Soda Raspberry Rose
🍺Kurt’s Pint: Tenants, Lager
🍺Pat’s Pint: Good City, Biergarten Pretzel Ale
Maureen isn’t the only amazing guest we’ve had on the show. We’ve got a heapin’ helpful of great guests. Take a look at the full lineup.
64 On this pod, innovator, president, and co-founder of MobCraft, Henry Schwartz. This is a good one…like two pints good.
Henry’s story blew us away. He talks to us about how he started backpacking across the world while still a kid. And how this experience helped to make him a better marketer.
He shares his story about designing and selling skateboards on the playground. And then how he went on to buy a skateboarding shop at age 16!!
He talks about the idea for MobCraft and his time on Shark Tank. Yeah, Mark Cuban actually spit out some of his beer onto the floor of the stage! Classic Cuban.
The stories are great, his business insights are awesome and as far as the brews MobCraft is brewing up these days … they are out-of-this-world delicious!
One common thread that runs through Henry’s career: Find out what your customers are willing to spend money on and build more of that! Simple, right?
BTW folks, if you haven’t already, order your MobCraft Beer Calendar ASAP as supplies are down to the final few. These things absolutely rock as a gift for your loved one, super bar stool bud … or hell, YOURSELF!
And finally, ALL ROADS LEAD TO MOBCRAFT on DEC 10 for the much anticipated Stout Fest! Bust out your ugliest sweater and join MobCraft Beer for a celebration of Stouts!
This is the perfect episode to get you into the holiday spirit. So enjoy. And enjoy the pod with a MobCraft brew.
Want to connect with us – we are a little less than amazing but still cool:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Henry’s Pint: MobCraft, Crush
🍺Kurt’s Pint: MobCraft, Bat Shit Crazy
🍺Pat’s Pint: MobCraft, Bat Shit Crazy
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk.
63 On this episode we have a sit down with Karley Cunningham. Karley is a big bold thinker. And is also the ShEO of Big Bold Brand a strategic marketing agency located in Vancouver, British Columbia.
Karley is a no-bullshit leader with a distinct point of view on branding and marketing. In this episode, we cover her beginnings as a pro athlete. Her transition into marketing. And that is where the story gets really good.
We cover:
✅Why branding is not marketing
✅A big reason why most organizations don’t see the full benefit of branding
✅ Karley’s SureFire Method for helping brands win
Karley answers the big question: Does this fluffy stuff really work? Spoiler alert – yeah it does.
If you’re interested in learning more about Karley’s process, she is sharing a FREE guide to her SureFire Guide.
Thanks, Karley for being on the pod and sharing your story. You’re awesome!
Want more of Karley? Reach out to her on LinkedIn: https://www.linkedin.com/in/karleycunningham/
Want more Kurt and Pat?
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Karley’s Pint: Okanagan, Pear Cider
🍺Kurt’s Pint: 3-Sheeps Brewing, Cashmere Hammer
🍺Pat’s Pint: Lakefront Brewing, La Gosa Rita
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk.
62 If you live in southeast Wisconsin ya probably know Martha Carrigan. She is the co-founder of Big Shoes Network.
For those unfamiliar with BSN, it’s a job board that focuses solely on the marcomm space.
Job boards are an interesting business. It’s also an area that has gotten super competitive over the last 3-5 years. Look at some of the players out there:
- Indeed
- Glassdoor
- ZipRecruiter
- Google Jobs
But somehow, BSN has been able to thrive in this space. How?
Well just listen up because Martha is going to give the inside story!
To connect with Martha…she’s an amazing person: martha@bigshoesnetwork.com
Want to connect with us – we are a little less than amazing but still cool:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Martha’s Pint: Sprecher Brewing, Orange Dream
🍺Kurt’s Pint: Good City Brewing, Biergarten Pretzel Ale
🍺Pat’s Pint: Lakefront Brewing, Hazy Rabbit
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk.
61 Sheryl Dubitsky has one helluva resume. Throughout her career, Sheryl has worked with:
- Steuben Glass
- Hamilton Jewelers
- Waterford
- Bed, Bath & Beyond
C’mon that’s just bananas! I mean having just one of those brands would be awesome. But all four – that is off the hook interesting. And we had to have her on the pod.
In this episode, Sheryl gives us:
- Her background and how she got into the space
- Her approach and insights into the branding process
- Her insights in working with smaller vs. bigger brands
- What she learned from launching multiple new product lines
- Her take on where branding is going
- And why she thinks it’s easier to launch a brand vs. launching a brand
We love talking branding and Sheryl delivers. So if you like nerding out on this topic…get ready to dig in!
To connect with Sheryl reach out to her here: https://www.linkedin.com/in/sheryldubitsky/
Her email: skdubitsky@gmail.com
Want to connect with us, reach out:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Sheryl’s Pint: Cape May Brewing, Coastal Evacuation
🍺Kurt’s Pint: Good City Brewing, Biergarten Pretzel Ale
🍺Pat’s Pint: Good City Brewing, Biergarten Pretzel Ale
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk.
60 The Feeding America Eastern Wisconsin team joins us on the pod. We were excited to talk to this crew.
First off, a bit about FAEW – this is the largest food bank in the state of Wisconsin – serving 35 counties. They are part of a national entity…but this branch is purely focused on helping out the residents within those 35 counties in Wisconsin.
Joining us from Feeding American Eastern Wisconsin
Scott Marshall VP of Development and Communication
Jessecca Miller Events Manager
Cornelius Holt Philanthropy Manager
In this episode, we touch on:
- What Feeding America Eastern Wisconsin is all about
- What are the trends impacting the non-for-profit space
- How FAEW is thinking outside the box for new fundraising tactics
- How they build their own brand within a highly competitive non-profit world
- The opportunities for collaboration with other organizations
- What were the big surprises coming from the for-profit world
- How they are marketing
- The channels they are using to get their message out
- The difference between a food bank and a food pantry
This was a great interview with a great group. Thank you: Scott, Jessecca, and Cornelius for taking a few minutes to share your story with us and our audience.
Hey, if you like this one, we have a lot more. Head over here and load up.
Want to connect with us, reach out:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Scott’s Pint: New Glarus Brewing, Kid Kolsch
🍺Jesscca’s Pint: Lakefront Brewing, Oktoberfest
🍺Cornelius’ Pint: Lakefront Brewing, Pumpkin Lager
🍺Kurt’s Pint: Central Waters, Coffee Stout
🍺Pat’s Pint: Good City Brewing, Biergarten Pretzel Ale
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk.
59 Marketing pretzels have to be one of the best jobs out there, right? And these aren’t just your standard pretzels.
These are authentic German soft pretzels. They’re incredible. And on this pod, we are talking to Allie Halloran. Allie is the force behind the marketing for Milwaukee Pretzel Company.
Here’s what to listen for:
- How she got into the business
- The deck that landed her the job at Milwaukee Pretzel
- The competitive space
- The importance of the website in the marketing mix
- Tactics and channels are working
- How they are dealing with the nacho cheese shortage – yeah even nacho cheese is being impacted by supply chain issues!!
Allie is awesome and provides a ton of great insights. Even more impressive because she is a team of one.
With the holidays coming and coming fast consider Milwaukee Pretzel as a gift. Head on over to the site. Sign up for the newsletter. When you do, you’ll get some nice discounts on your future orders.
Oh, one more plug for their product. When you place an order, make sure to include the Sprecher Spicy Brown Mustard. Chef kiss for that product. You’ll love it.
Want to talk to Kurt or Pat? Reach out:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺 In this episode all three of us were enjoying a Good City Pretzel Ale. Whoa! So good!
Liking what you are hearing and want more. Head over here. This is the full lineup of high-octane shows for you.
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk.
58 Stu Heinecke is an amazing dude with an amazing career. Check this for impressive:
- Best-selling author
- Wall Street Journal cartoonist
- Father of contact marketing
- Entrepreneur
Damn! Most of us would be happy to accomplish just one of those. But all four. C’mon that’s just insane.
Stu joined us to talk about his latest book: How To Grow Your Business Like A Weed.
This book is exceptional because Stu blends both high-level strategic insights with practical how-to tips.
This book is crammed-packed with tips and tactics that you can implement today and become better at marketing. And we talk about all of this.
But the best part about Stu – he is a genuinely nice and warm guy. We were so happy to have him spend some time with us! Stu…thanks a bunch! You’re the best
Connect with Stu: https://stuheinecke.com/ or at LinkedIn: https://www.linkedin.com/in/stuheinecke/
Want to talk to Kurt or Pat? Reach out:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺 Stu’s Pint: Green Tea
🍺 Kurt’s Pint: Central Waters Brewing, Pale Ale
🍺 Pat’s Pint: New Glarus Brewing, Spotted Cow
Liking what you are hearing and want more. Head over here. This is the full lineup of high-octane shows for you.
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk!!
57 Dave Perry is lighting up this episode!
Dave is not only entertaining. He has got game.
For over a decade, he has been working in the social media space. Building teams. Kicking ass and taking names.
And he shares with us how he has been doing that – which is cool for sure. But it gets even better -- Dave was one of the team members that worked on Popeye’s Chicken Sandwich Campaign.
Y’all remember that little campaign? That friggin thing was ginormous! How big?
Ad Age called it the biggest marketing success of 2019!
The biggest marketing success in 2019! Holy s%$t!!
And Dave gives us a peek behind the curtain on this monster campaign. Totally worth the listen.
Want to talk to Dave some more. Go here: https://www.linkedin.com/in/davidcperry/
And go here: http://dcp.social/
Check out Dave’s musical side:
Fear of Water
RA
Connect with the two hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺 Dave’s Pint: Lone River, Ranch Water Hard Seltzer
🍺 Kurt’s Pint: Roadhouse Brewing, Mountain IPA
🍺 Pat’s Pint: Yuengling, Lager
Liking what you are hearing and want more. Head over here. This is the full lineup of high-octane shows for you.
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk!!
56 You ready for this one? Cuz we are serving up a podcast with a Scoville Rating of 20,000.
In the v-studio: The Hein Family, Marc, Richard, Jason, and Jeremy.
We couldn’t wait to get this crew in front of a mic to hear their story. Let’s face it marketing a salsa brand can’t be easy. And yet…they are finding success.
How are they doing it?
Have a listen and find out. Want to find out more about their salsa, check it out here. I’ve had the Papa’s Original. Awesome.
If you want to talk to Marc directly, we gotchu. Here's his number: 630.414.7633.
Connect with the hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
Looking to find out m
🍺Marc’s Pint: New Glarus Brewing, Spotted Cow
🍺Jeremy’s Pint: Odell Brewing, Peach Stand Rambler
🍺Kurt’s Pint: Modello
🍺Pat’s Pint: Lakefront Brewery, Hazy Rabbit, IPA
Need some more protein in your diet? We got it for you. Head on over and fill your ear holes with plenty of Over A Pint episodes.
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk!!
BTW did you know that Scoville ratings go as high as 16,000,000? WTF. That is literally a flaming pile of Napalm. True fact!
55 Dave Gee is in the house. And bringing fire to the pod.
Dave is an impressive guy. Check it:
✅Serial entrepreneur
✅Co-Director of the University of Wisconsin - Whitewater Launch Pad program that teaches entrepreneurship to students
✅Ad agency owner
✅CEO & Founder of startupguides.co
✅Amazon best-selling author.
And that’s just scratching the surface.
Dave gives us his insights into higher education and entrepreneurship. And how the entrepreneurial mindset might just save higher education.
Here are some things to be listening for:
✅ The current state of higher education
✅ Why higher ed institutions need to fully embrace online or else
✅ How Dave goes about starting businesses and the framework he uses
✅ How Dave teaches entrepreneurship and the “bug list”
✅ What it takes to make it as an entrepreneur
✅ The coming 2025 demographic cliff and what it means for higher ed
There’s so much great content in this one, you may need two pints!
Connect with Dave at dave@startupguides.co or on Linkedin at: https://www.linkedin.com/in/davidrgee/
Connect with the hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Dave’s Pint: Mobcraft and Dusterbeck’s Brewery Company, Nutty Bill’s
🍺Kurt’s Pint: Asheville Brewing Company, Perfect Day IPA
🍺Pat’s Pint: Wisconsin Brewing Badger Club Amber
Liking what you are hearing? Please, do us a solid and leave a comment for us. Believe me, it will help!
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk!!
54 A good friend Julie Pekarek, takes a few minutes out of her day to spend some time with the likes of us. And we are so glad she did…because Julie P. is a badass. Throughout our time together we dive deep into the healthcare space – a complex and quickly changing area.
Here’s what you’ll want to listen for in this show:
✅ An overview of the healthcare space
✅ The importance of understanding your customers
✅ The Director of Strategy role
✅ The Product Management role
✅ How to keep a team focused on the right things
✅ The difference between an idea and a product someone will buy
There’s more meat in this pod than a can of Dinty Moore Beef Stew. Thanks, Julie P. for your time. You’re awesome.
Connect with the hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Julie’s Pint: A pint of water
🍺Kurt’s Pint: Wisconsin Brewing, Yankee USA IPA
🍺Pat’s Pint: Wisconsin Brewing Badger Club Amber
Liking what you are hearing? Please, do us a solid and leave a comment for us. Believe me, it will help!
Looking to be on the show? Reach out to us and let us know!
Want us to plug your beer or beverage on the show? Let’s talk!!
53 Good friend to the pod – David Kelly joins us. Not only is David a warm guy, and a great storyteller, but he’s also a 40 + year veteran in the agency world! Uh…for those of you that don’t advertising – not many get this far!
It was great to sit down with David and dig into his career and his insights.
In this episode here’s what to be listening for:
✅ How media has changed and…
✅ …how the role of the media buyer has changed
✅ The impact of the internet and how it changed media departments across the world
✅ How media can teach you a lot about negotiation
✅ The key trait you need to survive in media
Plus, David shares some great war stories.
Like learning more about agency life…we gotchu. Check’em:
Episode 34 with Cristiano Alburitel
Episode 27 with Kevin Brown
Episode 35 with Andrew Dauska
Connect with the hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺David’s Pint: Labatt’s Blue – Non-Alcoholic
🍺Kurt’s Pint: Milwaukee Brewing Hazy IPA
🍺Pat’s Pint: Wisconsin Brewing Badger Club Amber
52 Welcome and get comfy – you’re in for a treat. Dean Stier is in the virtual house with us and the brother is delivering nothin’ but pure gold.
Who is Dean Stier? Dean is currently the Director of Marketing at IEWC – a major manufacturer of wire and cable.
And he is bringing a whole new perspective to marketing. Wow did we learn a ton on this show.
Not only that but listening to Dean confirms our thesis – the best marketing over the next 10-ish years, will be done in the B2B space.
Don’t believe me…you will after you get Dean in your ears!
Here’s what to listen for:
✅ The role of marketing at IEWC
✅ The role of the website
✅ Brand, Product, and Growth – the 3 areas where Dean is spending his time
✅ How organizations need to think about culture
✅ How to keep a team focused on the right priorities
We have been killin’ it with guests in manufacturing. So go ahead and binge on some of our past solid gold episodes like:
Episode # 45 with Kerry Tingley
Episode # 49 Rich Gaffney
Episode # 20 Chad Carney
Connect with the hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺 Dean’s Pint: Samuel Adams, Boston Lager (in the original glass)
🍺 Kurt’s Pint: Central Waters, Brewhouse Coffee Stout
🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA
51 Welcome back to another episode of Over A Pint…the best business podcast in Milwaukee!
Ok, this is a bit different than other episodes. That’s because Jody Summers is so different than anyone we have ever talked to.
Honestly, he must be part cat, cuz the brother has lived a ton of different lives including stuntman, restaurant owner, and author of the wonderful Art of The Dead series of books. And that’s just part of it!
Holy s%*t was this interesting. Right from the get-go, Kurt and I were blown away. This could have easily turned into a 4-hour interview.
In this episode here’s what we cover:
✅ The importance of 500 words for a day – put in the reps
✅ Why you should always be reading
✅ His process for writing
✅ His steps in marketing the Jody Summers brand
✅ Why you need a multi-pronged approach
✅ Love your fans
✅ How Jody uses cracks of time to get more done
This show is not only for marketers. It’s awesome for writers or those who want to be writers. And those that want to build their personal brand.
You’re going to love this!! And hey #surlybrewing let's collab!!
Reach out to Jody at jody@jodysummersbooks.com or on LinkedIn at https://www.linkedin.com/in/jodysummersbooks/
Connect with the hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺 Jody’s Pint: Yuengling
🍺 Kurt’s Pint: Tennent’s Lager
🍺 Pat’s Pint: Surly Brewing, Black Cherry Sour
This is a big one!! For starters, this is our 50th episode of Over A Pint. So there’s that!! Special shout out to Kurt Lingel, Brian Meehan, and the entire crew over at Celtic for making this happen.
On top of that, we have the amazing Victoria Simmons talking about one of our very favorite topics – travel.
Victoria is a force in the travel space. She has worked on Maine, Wyoming, West Virginia, the Dominican Republic, Reno/Tahoe, Utah…and that’s just the start! Yeah, she is kind of a big deal in this sector.
In our conversation, we cover:
✅ The upcoming recession and its impact on travel
✅ The need for brands to adopt Value-based Positioning
✅ Why now is the exact right time for brand ambassadors
✅ The evolving role of travel websites
✅ The big opportunity for challenger brands
✅ The importance of finding your “one thing”
We walked away with a bagful of insights. And so will you. If you’re in travel – ya gotta listen.
And when you’re done and need some more juicy pieces of travel-related content. Here ya go:
The State of Travel
How to Market a Destination
Promoting a 1200 Mile Hiking Trail
One last thing…all reviews are welcome so don’t be shy.
Reach out to Victoria at: The Current or on LinkedIn.
Connect with the hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Victoria’s Pint: Abita Brewing, Amber
🍺Kurt’s Pint: Roadhouse Brewing, Wilson Mountain Style IPA
🍺 Pat’s Pint: Surly Brewing, Mango Supreme
49 Rich Gaffney, VP of Commercial Operations at Sentry Equipment joins the pod. And in this episode Rich shares his thoughts on sales, marketing, and how to build a trust bridge with customers.
There are people in this world you just vibe with right from the beginning. Rich is one of those guys for us.
Rich goes deep on:
✅ Customer culture
✅ How to build trust with your customers
✅ Understanding where the customer wants to be
✅ The sales process at Sentry
✅The new customer journey
✅ The need for speed – even in manufacturing
✅ The relay race we are all running in business
There’s a lot in this episode so enjoy. And if you want more Rich Gaffney – because we all do, reach out to him on LinkedIn at: https://www.linkedin.com/in/rich-gaffney-75a86a7/
All reviews are welcome so don’t be shy.
Connect with the hosts:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺Rich’s Pint: Third Space, Happy Place
🍺Kurt’s Pint: Raised Grain, Black Walnut
🍺 Pat’s Pint: New Glarus Brewing, Spotted Cow
48 Doug Clark is back! And what an episode it is. If you are a follower of the pod, you might remember Doug from episode number 5. If you haven’t consumed that one…go ahead and do it now. It was awesome.
That episode looked at the higher ed landscape from a 3,000 ft level. What’s working. What’s not. And the changes institutions need to make to survive.
This episode is a bit different. It’s a case study on how Doug and the team at Loyola have used the NCAA men’s college basketball tournament to drive awareness and enrollment for the university.
The story and insights alone make for a great pod. But it gets even better!
Right before the tournament started, an independent film crew launched The Loyola Project. A documentary film focusing on the 1963 Loyola Ramblers and their quest for the championship.
This story is UNBELIEVABLE and it works on so many levels. It’s a great basketball story. A great come-from-behind underdog story. The profile of the players is awesome. And it’s a sad story of race and the way players were treated.
Marketing during March Madness is exciting enough. But to have a movie that deals with your university at the same time – well, that’s bananas!!
From a marketer’s standpoint – this is literally lightning in a bottle. And in this pod, Doug shares how they pulled things together to make the most of this amazing opportunity.
Here at OAP we kind of nerd out on the higher ed space. If you’re one of us…settle in for this one. It won’t disappoint.
To connect with Doug, check him out on LinkedIn:https://www.linkedin.com/in/douglas-clark/
And if you want to talk to the Kurt or Pat – connect with those guys here:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺 Kurt’s Pint: Modelo, Negra
🍺 Pat’s Pint: Surly Brewing Grapefruit Supreme
47 Sitting down and enjoying a pint with the crew today is Ben Albert. Who is Ben? Well, he is a lot of things. He’s the host of the successful podcast Real Business Connections. He’s the founder of Balbert Marketing. And he is one helluva networker.
Ben has great life lessons to share – especially the stories about overcoming challenges that kept cropping up in his life. Ben is open, honest, and real.
And he does a great job of REMINDING ALL OF US the importance of asking the right questions and then shutting up and listening. PLUS…
Ben is an incredible networker because he lives by the mantra: What’s in it for them. There are a ton of value bombs in this pod. Enjoy. Take notes. And use this info to help throughout your day.
Ben is the latest entrepreneur we’ve had on the show. If you are looking for others in this area, check out the episode we just did with Jamie Andrzejewski the Founder of Nourish Natural Products.
Connect with Ben on LinkedIn:https://www.linkedin.com/in/balbertmarketing/
Or check out https://balbertmarketing.com/alllinks/
And if you want to talk to the Kurt or Pat – connect with those guys here:
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com
🍺 Ben’s Pint: Resurgence Brewing, Big Berry Beane
🍺 Kurt’s Pint: Highland Brewing
🍺 Pat’s Pint: Lakefront Brewery, Raspberry Nimbus
46 What a show! Jamie is the founder of Nourish Natural Products – a full line of organic products for your body and home. This space is a white-hot space -- and super competitive. Despite this, since Nourish launched, the brand has been exploding with double-digit growth year over year.
That’s bananas and we had to find out more. And we do!
We cover:
- Jamie’s origin story with the brand
- The importance of knowing your customer – and how Jamie goes about staying plugged in
- The need to focus on your strengths and outsource the rest
- Her take on how to be successful
- Content she is consuming for business and pleasure
- What a typical day looks like for a successful entrepreneur
- The definition of winning – it might be different than what you think
Jamie is a big-hearted person that was so open and generous with her insights. We know you are going to love listening to her.
And if you haven’t yet, check out Nourish online or in stores near you.
Connect with Jamie over at LinkedIn: https://www.linkedin.com/in/jamie-piette-andrzejewski-3326088/
And on Insta: Nourish Natural Products
Jamie is the latest in a line of badass businesswomen that we were fortunate enough to have on the show. So, if you're vibing with Jamie, you might also like our convos with:
Jessica Nunez
Stacey Nash
Tricia Mahoney
Tammy Lee
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Jamie’s Pint: Sipwith, Lavender and Honey
🍺 Kurt’s Pint: Central Waters, Coffee Stout
🍺 Pat’s Pint: Blue Moon, Light Sky
45 Kerry Tingley joins the Over A Pint crew for a GREAT discussion.
Let’s start with Eaton Corp. They are in power management and within this space they are big. How big? $18 billion dollars big. And Kerry heads up the Industrial Control Division. In this role, she is responsible for everything: sales, marketing, culture, and full P&L responsibilities.
We couldn’t wait to sit down with her and whoa did she deliver.
In this episode we hit on:
- Her approach to marketing
- Her thoughts on becoming a good leader
- The importance and the need of being open to uncomfortable conversations
- The need for collaboration with employees
- How she goes about connecting sales and marketing
- How she balances her day
There’s even an awesome story Kerry shares with us on how she met her husband. So many great take-aways from this discussion.
If you like this interview you may also like the conversation with David Mylrea CEO of Engage Technologies.
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Kerry’s: Lexington Brewing, Kentucky Bourbon Barrel Ale
🍺 Kurt’s Pint: Central Waters, Coffee Stout
🍺 Pat’s Pint: Blue Moon, Light Sky
44 In this episode we have in our virtual studio Tim Cigelske. Don’t know Tim – he owns LinkedIn!
Yeah, the brother is an absolute content juggernaut out there. And it’s not just the quantity that’s impressive. It’s the quality of the content he is producing that will blow you away!!
Tim has a fascinating background that starts in old-school journalism and quickly evolves into heading up all social marketing for Marquette University. This is at a time when people were still asking themselves, “Is this a thing”?
Tim explains the early days and how he leaned into the channel and blew it wide open. Then after 13-years he said adios to higher education and went to work as Director of Communications at Sprecher brewing.
Side note here: We had the CEO of Sprecher on the pod not too long ago, Sharad Chadha. Take a listen to that bad boy! It’s awesome.
Listening to Tim talk about his experience at Sprecher is a mini-MBA course. It’s a living breathing case study of how a 30-year-old brewing company is readjusting to an all-new competitive environment. And how marketing and communications fit into the organization. It’s a ride!!
We think you’ll really like Tim’s thoughts on moving from a marketing organization that has been living in the day-to-day world. To an organization that is more strategic and planful.
Loved. Loved. Loved talking to Tim. You’ll walk away with some value as well.
Connect with the man himself on LinkedIn at: https://www.linkedin.com/in/cigelske/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Tim’s Pint: Coffee – but Tim’s big drink is Sprecher Cheery Cola and Bourbon! Yum!
🍺 Kurt’s Pint: Sprecher, Special Amber
🍺 Pat’s Pint: Sprecher, Root Beer
43 Dawn Veltri was born to be a marketer. No really! At a young age, she was so into this, that she would post ads up in her bedroom! Who does that?
Fast forward a few years and now Dawn is heading up marketing at the start-up, Raek (pronounced rake).
With most of our episodes, we have been focusing on talking to marketers at established brands and the steps they are taking to remain relevant with their customer base. But marketing for a start-up is a different story.
Dawn breaks it down for us and shares:
✅ How to market with a small team and a smaller budget.
✅ The importance of content and what’s the right content to focus on.
✅ How to use other people’s content to help promote your business.
✅ How to build community and why it’s so important in business.
✅ How she spends her time.
✅ The people she would hire.
We LOVED talking to Dawn, hearing her story, and getting her insights. We know you will, too. And when you’re done with this one, head on over to the full line-up of episodes:
https://podcasts.apple.com/us/podcast/over-a-pint-marketing-podcast/id1535335449
Interested in connecting with Dawn? Reach out to her: https://www.linkedin.com/in/dawn-veltri/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
🍺 Dawn’s Pint: Northern Lights Brewery, Huckleberry Hard Seltzer
🍺 Kurt’s Pint: Modelo Negra
🍺 Pat’s Pint: Lakefront Brewing, La Gosa Rita
42 Brands live in a complicated world. They need to consider both online and offline.
Think about it all the different touchpoints a customer can have with a brand. There’s the website. The call center. The catalog. The bill. The store. Customer service. The list goes on.
Screw up in just one of those areas…the likelihood that your customer will
leave and move on to your competition goes up…dramatically.
Ok, but the customer experience is just one part of the story. To develop a strong
customer experience…brands need to consider the employee experience! Are you
starting to get a headache yet?
Like we said, it’s complicated…but it’s not going away. So, what can marketers do? What action
steps can be taken? Well…listen to this episode and get the scoop.
Hey, if you are digging what you are hearing, please subscribe. Subscribers are the fuel
that keeps the Over A Pint machine running.
You have some ideas or even want to be a guest on the pod. Hit us up and let’s talk.
Emails are below.
Looking for more red meat? Here’s the full list of episodes: https://podcasts.apple.com/us/podcast/over-a-pint-marketing-podcast/id1535335449
Want to start a conversation with Brenda reach out to her at: https://www.linkedin.com/in/brendadunnkinney/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
🍺 Kurt’s Pint: Roadhouse Brewing, Wilson Mountain Style IPA
🍺 Pat’s Pint: Sprecher Brewing, Root Beer
41 If you have spent any time in southeastern Wisconsin, you are familiar with the iconic store brand, Sendik’s. They have been serving the community since 1926. Today there are 17 stores throughout the region. With more openings planned.
In this episode, we have a sit down with Ted Balistreri. Ted is the co-owner of Sendik’s and has played a huge role in the growth of the business over the past 20+ years.
This is a great pod on a number of levels. The first is just the history of the company. It’s a great story of immigrants coming to America and succeeding. The second – is the insights from Ted on how he and his team have been able to grow the business even in the time of COVID. And finally, it was awesome getting his take on what’s ahead for this vertical.
Ted killed it! Funny. Warm. Insightful. Especially in talking about how the Sendiks brand has been able to go up against some of the biggest players in the space and win.
Thanks, Ted for hanging with us!
If you like what you are hearing, please subscribe. Subscribers are the fuel that keeps the Over A Pint machine running.
Looking for more red meat? Here’s the full list of episodes: https://podcasts.apple.com/us/podcast/over-a-pint-marketing-podcast/id1535335449
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
🍺 Ted’s Pint: Sendik's Pale Ale, Milwaukee Brewing Company
🍺 Kurt’s Pint: City Lights Brewing, Lager
🍺 Pat’s Pint: Lakefront Brewery, Pale Ale
40 Jennifer Simmons is back! And what a great guest to have for our 40th episode. Once again Jennifer is bringing 🔥 🔥 🔥 for our listeners. In this episode, we go deep into the “Uber” trends impacting the travel industry.
Understanding and being aware of the great shifts occurring is critical if you are a travel marketer. But being aware of the trends is only one-half of the equation…
Marketers also need to know what to do. And in this episode, we deliver both! Because in today’s world…the same old playbook just won’t cut it.
As always, Jennifer comes prepared and delivers a TON of value in this episode. So grab a notebook and pen and get ready to start taking notes. Class is about to begin!
If you missed Jennifer’s first episode, take a listen: https://podcasts.apple.com/us/podcast/over-a-pint-marketing-podcast/id1535335449?i=1000498185197
We cover the travel and outdoor space in depth. So if this is your jam, make sure to check out some past episodes and subscribe. https://podcasts.apple.com/us/podcast/over-a-pint-marketing-podcast/id1535335449
Connect with Jennifer Simmons at: linkedin.com/in/jennifer-simmons-592b9951
Or email her at: jsimmons@marketexture.com
Connect with Pat at: pmcgovern@ascedia.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
The Pints:
Jennifer’s Pint: Arnold Palmer
Pat’s Pint: Surly Brewing, Mango Supreme
Kurt’s Pint: Third Space Brewing, Unite The Clans, Scottish Ale
39 We were lucky enough to get a few minutes with Julie Gau. Julie is the Director of Marketing Technology at Children’s Wisconsin.
For those not familiar with Children’s – within the healthcare space this is the Nike of brands.
Julie has an impressive career – one that spans travel, banking, and, of course, healthcare.
In our sitdown, we go into the role of product marketing and the intersection between marketing and IT.
We were blown away by Julie’s passion and knowledge. And the work that she and her team are working on is one of the reasons Children’s is such a well-respected and admired brand.
Connect with Julie at: https://www.linkedin.com/in/julieagau/
Connect with Pat at: pmcgovern@ascedia.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Julie’s pint: Tea (She had a performance evaluation later in the day. We didn’t want her smashed.)
Kurt’s pint: Bofferding
Pat’s pint: Surly Brewing, Mango Supreme
38 OnMilwaukee is the OG in the digital content space. For nearly 25 years this brand has been helping Milwaukee know where to go and what to do. It’s amazing. And in this podcast, we sit down with Carolyn Buser…Chief Content and Chief Operating Officer for this iconic brand. Carolynn takes us behind the scenes and talks to us about the life of a chief content officer. How OnMilwaukee is able to do so much with such a small staff. The key metric she focuses on. And how the brand has been true to its voice and at the same time has found new ways to innovate to engage with a whole new generation.
We loved talking to Carolynn and you should find a TON of value in this episode!
Connect with Carolynn on LinkedIn at: https://www.linkedin.com/in/carolynn-buser-156b482/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
🍺 Carolynn’s Pint: Sprecher Orange Dream
🍺 Kurt’s Pint: Raised Grain, Black Walnut Imperial Stout
🍺 Pat’s Pint: Hofbrau, Octoberfest
Ascedia Celtic
37 David Aldridge is the Director of Marketing at Visit Virginia's Blue Ridge. For those not familiar with this part of the world. Well, it’s amazing. And a great place for a metro-mountain vacation.
David goes in-depth about what it takes to market a destination during the time of COVID. Spoiler alert it’s not easy. In addition, we cover:
✔ The current state of the industry
✔ The key metric everyone should look at
✔ Why you need to spend time educating your internal audience
✔ The role of the website in the leisure travel space
David does a great job of blending both the strategic and tactical elements of marketing. Lots of great value in this episode.
Plus if you would like to learn more about destination marketing we have a couple of killer episodes for you.
Here’s one. Marketing Nebraska
Here’s another. The State of Travel
Reach out to David on LinkedIn at: https://www.linkedin.com/in/davidmaldridge/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
🍺 David’s Pint: Parkway Brewing, Get Bent IPA
🍺 Kurt’s Pint: Central Waters Brewing, Brewhouse Coffee Stout
🍺 Pat’s Pint: Guinness
36 On this SPECIAL episode, we welcome John Alvarado and discuss the wide world of branding!
Throughout his career, John has been a huge part of driving commercial success for Constellation Brands, Miller Brewing and Leo Burnett Fortune 500 clients.
John shares with us his passion for building strong brands and the importance of having a disciplined sense of urgency. From Corona to Modelo to Pacifico beer, John had led the charge on some fascinating and successful brand marketing initiatives.
Honestly, we were all blown away by John, his stories, and what he has been able to accomplish. So, grab a Modelo and settle in for this ride - it’s amazing!
Connect with John at: https://www.linkedin.com/in/john-alvarado-mba/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
🍺 On this show those all of us that were having a pint were enjoying Modelo of course.
35: Wow 2022 is starting off HOT here at Over A Pint. And in this episode, the train keeps rolling along. Today our sit down is with the CEO of the advertising agency Rodgers Townsend, Andrew Dauska.
His start in advertising began after viewing an episode of 30 Something. And from then on, the business was in his blood. Throughout his career he did tours of duty at some killer shops -- Leo Burnett, Carmichael Lynch and TBWA\Chiat\Day.
Today, he is at the helm at Rodgers Townsend, a successful creative growth agency with clients that include: AT&T, State Farm, Spectrum Brands, FASTSIGNS, Yellowstone Bourbon, and so many more.
Being a part of an advertising agency is one thing. Being the man in charge of an agency…well that’s just a whole other level. He shares his thoughts on leadership, how to effectively network, building culture in 2022 and why it’s so important to move fast in today’s hyper-competitive world. You’re going to love the takeaways!
Reach out to Andrew on LinkedIn at: https://www.linkedin.com/in/andrewdauska/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
🍺 Andrew’s Pint: Urban Chestnuts, Midwest Coast IPA
🍺 Kurt’s Pint:Roadhouse Brewing, Wilson Mountain Style IPA
🍺 Pat’s Pint:Modelo Especial
34 There are few that understand the advertising space better than Cristiano Alburitel. He is a student of the industry, and his resume is literally a who’s who of blue-chip agencies. Check it:
- Leo Burnett
- Deutsch
- Havas
- Wieden + Kennedy
- Butler, Shine, Stern, and Partners
- TBWA\ Media Arts Lab
This is insane! For many having just one of these would be a win. But 6 -- that’s pure badass!
In this episode, we go deep into advertising. We touch on the difference between some of these amazing shops. What are the three elements every agency needs to have? Where advertising is going and why agencies need to move faster to keep up.
Now, that Cristiano is on the client-side, we get his take on what he looks for in selecting agencies.
If you enjoy nerding out over advertising…this pod will freaking deliver.
So grab your favorite pint and enjoy! And please let us know what you think of this episode!
Connect with Cristiano at https://www.linkedin.com/in/calburitel/details/experience/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
🍺 Cristiano’s Pint: Smog City Brewing, Coffee Porter
🍺 Kurt’s Pint: Central Waters, Brewhouse Coffee Stout
🍺 Brian’s Pint: Sprecher Brewing, Root Beer
🍺 Pat’s Pint: Guinness
33 In this episode, we have a sit-down with the amazing David Mammano. David is the FORCE behind the successful podcast The Gonzo Experience.
David is also an entrepreneur, an author, a two-time TEDx speaker, an adjunct professor, an avid runner, and that’s just the start of it all. David shares with us key business lessons, the importance of being authentic, and how to bounce back from setbacks. What an amazing show. We were thrilled to have him on the pod and selected this episode as our start to 2022! Sit back and enjoy!
Connect with David at davidmammano.com, or at david@davidmammano.com
Read David’s Book: Crash and Learn: Lessons In Business
Listen to his podcast: The Gonzo Experience
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
🍺 David’s Pint: A big glass of water but he always enjoys a Genesee Cream Ale
🍺 Kurt’s Pint: Bofferding
🍺 Brian’s Pint: Miller Lite
🍺 Pat’s Pint: Surly Brewing, Key Lime Supreme
32 On today’s show we are so excited to have on the Marketing Director for Ansay International, Rob Ebert. This one is filled with so many great insights and ideas. We were lucky to have him on and spend some time with Rob. We talk about: 🍺 Rob’s early day as a journalist and the advantages that gave him
🍺 Why relationships are so critical in business and in life
🍺 How he and his team launched a campaign here in the states for Bofferding Beer
🍺 Where he is going to be investing marketing dollars in the future
🍺 And the time he met Han Solo himself, Harrison Ford
Buckle up, grab a Bofferding and enjoy the pod.
Reach out to Rob on LinkedIn: https://www.linkedin.com/in/rob-ebert-b4360424/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
✅ For this one we are all drinking Bofferding
31 Pickleball it’s exploding everywhere. And it’s not hard to understand why. It’s fun, easy to pick up, and people of all ages can play it. Literally, just about any age! But what about the marketing pickleball? Even though many people are playing – it’s tiny compared to so many other sports. Well on this pod we have ourselves a sit down with Laura Gainor and get into the marketing of the fastest growing sport in America.
Laura is the founder of Vossberg Gainor a marketing agency that focuses on driving awareness for brands and organizations involved in the sport of pickleball. This was so much fun. Laura is a great brand ambassador for the sport. Not only that, but she is also a great example of how to turn your passion into your career.
Enjoy the podcast!
Reach out to Laura on LinkedIn: https://www.linkedin.com/in/lauragainor/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
🍺Laura’s Pint: GreenWise
🍺Kurt’s Pint: Founders Brewing Co, Dirty Bastard
🍺Pat’s Pint: Lakefront Brewery, Wisconsinite
30 If you have spent any time in southeastern Wisconsin, you know the brand Sprecher Brewing. It’s the OG of the craft brewing market. Now, the brand has a new CEO and a new direction. And in this special episode of Over A Pint we get the chance to connect with Sharad Chadha to cover:
🍺 His background and what he learned working with some of the biggest brands on the planet
🍺 His thoughts on branding
🍺 His plans for taking the brand global
🍺 The need for a good, better, best strategy
🍺 How to find and hire the right team members for your organization
Sharad is super passionate and authentic. This is a masterclass in business. Enjoy the episode.
To connect with Sharad, reach out here: schadha@sprecherbrewery.com
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
✅ Sharad’s Pint: Sprecher, Black Bavarian and Hefe Weiss
✅ Kurt’s Pint: Sprecher, Black Bavarian
✅ Pat’s Pint: Sprecher, Black Bavarian
✅ Brian’s Pint: Sprecher, Root Beer
29 Jessica Nunez is a badass talent! Pure and simple. At the age of 27 with a four-month-old baby, she decided on something crazy. To start her own communications agency!
Fast forward 15-years and Jessica is now at the head of one of the fastest-growing communications agencies in the country. TruePoint Communications.
In this pod, you’ll find out how Jessica went from taking care of her baby in diapers working from her dining room table to building a successful agency.
We also touch on why PR is so misunderstood in the marketing world. Why businesses need to focus on ongoing connections and not transactions. And the one thing you need to do if you want to be a successful storyteller in this new world.
You’re going to love it!!
To connect with Jessica, reach out here: https://www.linkedin.com/in/jessicajnunez/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
✅ Jessica’s Pint: Tea
✅ Kurt’s Pint: 3 Sheeps, Fresh Coast
✅ Pat’s Pint: Fermentorium, Dunkelweizen
28 The word storyteller is overused by too many folks that don’t really know much about storytelling. That’s not the case with Stacey Nash. This woman has got the goods! Check out this lineup of clients she has worked on:
✅ Harley Davidson
✅ Northwestern Mutual
✅ Lousiana State University
✅ Jet Blue
And that’s just a start!
Stacey’s work also includes NBC Olympics, A&E's Accused: Guilty or Innocent, Crossfit Games, Soledad O'Brien's Matter of Fact along with various shows on VH1, MTV and Bravo.
The Wall St. Journal has called her work -- check this -- “strangely riveting.”
Yeah, she knows a thing or two about how to tell a story! And in this episode, we dig into her approach and how she does what she does! Plus you get to find out her two favorite documentaries.
Stacey is an amazing talent and was a pure joy to interview!
You can reach out to her at: www.nashrightnow.com
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
✅ Stacey’s Pint: Southern Tier Pumpking
✅ Kurt’s Pint: Raised Grain, Black Walnut Stout
✅ Pat’s Pint: New Glarus, Kid Kolsch
27: Close friend of the pod, Kevin Brown (KB) joins the crew to share his story. And what a story it is!
In this episode, we get an up-close look at the ad world. This is no Mad Men bulls*&t. This is as real as it gets. And all told by a man that spent much of his career working at the iconic ad agency, Leo Burnett.
This agency has created: The Marlborough Man, The Friendly Skies for United Airlines, the Jolly Green Giant, the Pillsbury Doughboy. And the list goes on and on and on.
We dive into KB’s start in the mailroom at Leo Burnett and his rise up through the ranks to become one of the most respected and needed individuals throughout the entire agency.
KB is a great storyteller...and we could have easily gone on for hours. Grab a pint and enjoy the show! It’s a good one!
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
✅ KB’s Drink: Tullamore Dew --14 year old
✅ Kurt’s Pint: Raised Grain, Black Walnut Stout
✅ Pat’s Pint: Lakefront Brewery, Riverwest Stein
26 In this episode we are joined by Luke Kloberdanz and Zach Davis. Luke is Director of Philanthropy for the Ice Age Trail Alliance, the organization that helps build, protect and promote Wisconsin’s 1000+ mile Ice Age National Scenic Trail. And Zach is the Founder of the super successful media company The Trek, a media company dedicated to thru-hikers and long-distance backpacking enthusiasts
We get back to the great outdoors (an area we love) and talk about The Mammoth Hike Challenge, where folks are encouraged to hike, walk, run, or backpack 41 miles on the Ice Age Trai National Scenic Trail l during the month of October 2021 and visit three of its Trail Communities (make sure you check it out). We’ll also chat about what’s been happening in the outdoor category since COVID-19 paid all of us a little visit. If you are into the outdoors you are going to love it!
✅ Learn more about the Ice Age Trail: https://www.iceagetrail.org/
✅ Check out The Trek here: https://thetrek.co/
✅ Connect with Kurt at: Kurtl@celticinc.com
✅ Connect with Pat at: pmcgovern@ascedia.com
✅ Connect with Brian at: BrianM@celticinc.com
✅ Luke’s Pint: New Glarus, Moon Man
✅ Kurt’s Pint: Fermentorium, Stone Hearth Dunkleweizen
✅ Pat’s Pint: Fermentorium, Oktoberfest
25: Apple is rolling out more changes with iOS. And these changes will have a big impact on marketers. But does all this mean? And what can marketers do to keep up?
Don’t sweat it. We gotchu!
In this episode of Over A Pint, we break it all down with the help of Jason Morton and Astra Newton from Web Presence Digital. They are a digital agency based in the United Kingdom.
They have recently created a great e-book that covers everything you want and need to know about the iOS updates in detail. And just in time.
We asked them on the show to talk through what’s going on. And what marketers need to do moving forward.
If you are investing in digital media...you’ll want to have a listen.
Here’s the link to e-book.
If you are a regular to the show you might remember the team from Web Presence. They were on episode number 9.
Your reviews and subscriptions are the fuel for this engine so please go ahead and follow us and leave a review.
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Jason’s Pint: Crisp Craft Lager from North Norfolk
Astra’s Pint: Mango Pale by Unbarred Brewery
Brian’s Drink: Java
Kurt’s Pint: Black Walnut Stout by Raised Grain Brewing
Pat’s Pint: New Glarus Brewing, Spotted Cow
24: There are some people who perfectly fit their careers. Teresa Martinez is one of them. She is so damn passionate about the work and mission she and her team are on...well...you can just feel it in this interview.
Teresa is the Director and Co-Founder of the Continental Divide Trail Coalition. This is a national nonprofit trail organization with a mission to protect, preserve, and promote the Continental Divide National Scenic Trail. It’s not an easy task.
The trail is over 3,100 miles long and cuts across 5 states! Teresa and her team work tirelessly to maintain, preserve, and educate those about this remarkable natural asset we have in this country.
Throughout the conversation we talk about her work, connecting with people on their terms and creating joy with nature.
Teresa is an amazing woman. We hope you like this episode.
Please hit subscribe and leave us a review. Reviews are the gas that powers the Over A Pint engine.
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Teresa’s Pint: Prickly Pear Gin and Tonic
Brian’s Pint: Miller Lite
Kurt’s Pint: Company Brewing, George’s Serious Breakfast
Pat’s Pint: Door County Brewing, Little Sister
23: On today’s episode we have an amazing sit down with Tricia Mahoney the CMO at Twisted X. This is a super innovative footwear company that is changing up the game through innovation and a total commitment to the environment. We discuss how she and the team are creating a movement for the brand, tactics within the B2B space, the importance of culture, and what it’s like to build the brand from the ground up. WARNING: there’s so much in here you are going to want to take notes.
Find out more about Twisted X Brands
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Tricia’s Pint: Good old Iced Tea
Brian’s Pint: Miller Lite
Kurt’s Pint: Company Brewing, George’s Serious Breakfast
Pat’s Pint: Door County Brewing, Little Sister
Tammy Lee is CEO of Xena Therapies -- a company that manufactures cool therapy devices for men and women. She’s also a total badass!
She has had high-paying power jobs on the corporate side, ran for Congress, helped raise $34 million for the Series A Round for biotech giant, Recombinetics, and is now CEO of Xena Therapies. Oh yeah...and she has a little side-hustle going on with Utepils Brewing!
Damn, right?
In this podcast, we talk to her about the power of storytelling and how it can be a total game-changer for your business. Doubling down on your strengths. And being a total optimist.
The brands under Xena Therapies include Onyx Cool wearable cool therapy for active recovery from sports injuries.
Opal Cool cool products for hot women from motherhood to menopause. This product is also designed for those with MS and to treat heat stress. Check ‘em out.
Don't forget to leave a review it helps out sooo much. Thanks!!
To learn more about Tammy Lee check her out at LinkedIn.
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Tammy’s Pint: Utepils, Pontoon Afternoon
Brian’s Pint: Miller Lite
Kurt’s Pint: 3 Sheeps Brewing, Cashmere Hammer
Pat’s Pint: Lakefront Brewing, Raspberry Nimbus
21 In the area of entertainment/music festivals, Summerfest easily ranks as one of the premier events throughout the nation...even the world.
And in this VERY special episode, we have a sit-down with Sarah Pancheri. Sarah and her team play a HUGE role in the production of this festival. And as you will find out shortly...Sarah is amazing.
To think about all the moving pieces it takes to pull off a world-class event like Summerfest is mind-numbing. But Sarah and her team are able to do it.
Take a listen and find out how!!
There are so many good topics we cover -- you’re going to love it. Have a listen and then smash that subscribe button for us.
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
To find out more about Summerfest head here: https://www.summerfest.com/.
Sarah’s Pint: Miller High Life, 16oz.
Brian’s Pint: Miller Lite
Kurt’s Pint: Lakefront Brewery, Fuel Cafe
Pat’s Pint: Leinenkugel Summer Shandy
Chad Carney is the VP of Marketing and Corporate Communications at Engage Technologies.
Who is Engage?
They help deliver products to the world. This organization produces the ink, coding, and labeling that allows other companies to distribute their product. So, if they go down...supply chains get disrupted!
And back in 2020...Engage hit some rough waters.
Learn how Engage not only survived but thrived.
This is the kind of hardcore B2B organization we love talking about here at Over A Pint. Because this is the space where some of the most innovative marketing is being done today. Want proof? Have a listen.
In episode 20 we tackle:
✅ How Engage had to pivot from their pivot.
✅ Their focus on content as a way to gain and retain business.
✅ The importance of moving fast.
✅ New tactics for engagement
Plus A TON more.
Have a listen and please hit that subscribe button. It would help us out.
If you want to learn more about Engage Technologies check out Episode 16 and our conversation with CEO David Mylrea.
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Chad’s Pint: Crusher IPA, Cuyuna Brewing
Brian’s Pint: Hoo's Your Daddy IPA, Screech Owl Brewing
Kurt’s Pint: Mudpuppy Porter, Central Waters Brewing
Pat’s Pint: Guinness
John Ricks is the Executive Director for the State of Nebraska Tourism Commission.
Kirk Ruhnke is a freelance Creative Director and Copywriter.
These two were part of the team that came up with the breakthrough campaign: Nebraska, Honestly It’s Not For Everyone.
And In this episode, they share the story of one of the best turn-around stories ever. Seriously, this is the kind of case study that you read about in business school.
Here's the background.
In 2017 when John and Kirk started working on the brand, Nebraska was ranked -- check this -- as the state least likely for people to visit.
It was so bad...Nebraska wasn’t even considered a part of the travel category. Let that sink in for a minute.
The state was in the worst place possible. They were suffering from brand apathy. People just didn’t care about the state AT ALL.
That was the scene when John and Kirk started their work. And in a short period of time, they put together an amazing campaign that won every travel advertising award, and delivered an incredible ROI!
John and Kirk provide:
✅ A behind-the-scenes look at how they did it.
✅ The steps they took to go to change the people’s perception of the state.
✅ The obstacles they had to overcome.
✅ The results they achieved. Spoiler alert: they’re AMAZING!
We know you are going to love this show. Have a listen then smash that subscribe button. Thanks so much. It really helps us out.
Want more tourism marketing? Check out Episode 3 with Jennifer Simmons
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
John’s Pint: Kinkaider Brewing
Kirk’s Pint: Torpedo Extra IPA, Sierra Nevada
Kurt’s Pint: Murdered by Crows, Gathering Place Brewery
Pat’s Pint: Summer Shandy Leinenkugels Brewing
Jim Matuga has got some serious game. Check it out:
President and Founder of InnerAction Media
Author of Marketing Matters
Host of the popular national podcast Positively West Virginia
Columnist for The State Journal in West Virginia
Former General Manager at WBOY-TV
Head Coach for Miracle League Baseball for over 20-years
And that’s just a start.
We were so excited to have Jim on Over a Pint! Not only is he knowledgeable...Jim is a genuinely super nice guy!
Given his crazy success with Positively West Virginia (he already has produced over 250 episodes) we spent time digging in and learning what it takes to run a successful podcast.
Jim’s fire takeaways:
🔥 Know your audience. This can change and expand over time.
🔥 Be consistent -- whatever schedule you set, stick to it.
🔥 Production values matter...but don’t go crazy, don’t make them a crutch.
🔥 Continue to push and make improvements along the way.
🔥 What creative connections can you develop to expand your reach?
Jim also talks about how he markets the podcast and his wheel and spoke approach to business.
So much value in this episode. Grab a pint, have a listen then please hit subscribe. Thanks so much.
Connect with Jim at: jim@inneractionmedia.com or call him: 304.288.1503
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Jim’s Pint: Hoo's Your Daddy IPA, Screech Owl Brewing
Kurt’s Pint: Black Walnut Belgian Imperial Stout, Raised Grain Brewery
Brian’s Pint: Smithwick’s (pronounced 'smith-icks')
Pat’s Pint: Waterslides IPA, 3 Sheeps Brewery
We’re talking with Bublr Bikes executive director, James Davies.
As a lawyer by trade, James is a tireless advocate for Bublr Bikes and all things bike-sharing-related!
Hey, we all know Wisconsinites love to drink from a bubbler. So, it makes perfect sense we should also love to ride on something called a Bublr Bike too!
Bublr Bikes is Milwaukee’s bike share program. Beyond the health benefits, experiencing a city on two wheels vs. by car allows you to … well, to better experience all the hidden gems that a city has to offer. And with 86 bike stations and over 600 bikes (and more coming folks), Bublr Bikes is the perfect way to get around the Brew City whether you’re working or playing.
On the show, James discusses:
- Who Benefits from Bike Sharing? Businesses, individuals, and our community
- How Bublr finds creative and effective ways to share their story and market the program
- And finally, how to get started and hope on one of these light blue two-wheelers!
Whether you’re down by Bradford Beach, hanging out on Milwaukee’s Eastside or taking a lunch break downtown you can’t miss seeing one of these bikes. Similar to the Sendiks red bag, the blue shade of Bublr’s bikes has been putting its brand statement on our city!
So, hop on, grab a pint (not while peddling of course) and have a listen to this awesome interview. And be sure to subscribe!
Connect with James Davies at james@bublrbikes.org
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Kurt’s Pint: Murdered by Crows, Gathering Place Brewing
Brian’s Pint: Pint of the Good Stuff, Guinness
Pat’s Pint: Outboard, Milwaukee Brewing Company
David Mylrea didn’t set out to become a CEO, his goal was to be the next Perry Mason. Funny how life turns out.
David was a fascinating guest, and we were blown away by what he had to say and his philosophy on business. And it’s working...Engage Technologies is a company that is on fire!
David shared so many good points with us. You’ll get his perspective on:
✔ How to run and operate a business.
✔ How to keep teams motivated and focused.
✔ What can happen when you become transparent about the business.
✔ And, of course, his view on marketing to both internal and external audiences.
If you like this show, please hit subscribe Kurt and Brian will buy you a beer!
Connect with David at: https://www.engagetechnologies.net/about/direct-line-to-the-ceo/
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Pat’s pint was: Two Women from New Glarus Brewing
Brian’s pint was: Rift IPA from Central Waters Brewing
Kurt’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout
B2B marketing space is where some of the best and most innovative marketing will come from in the next 3-5 years. This space is undergoing an overhaul. Those that buy in will thrive. Others…the road ahead will be rough. In this podcast, we get a masterclass on B2B marketing tactics from Richard Hein.
Richard is a marketing pro with tours of duty at some of the biggest brands in the business: GE, Johnson Control, Metal-Era, and Honeywell just to name a few…
In this episode we hit on:
- The evolving role of marketing in B2B organizations -- spoiler alert it’s so much more than your company brochure.
- Customer journeys and moments of truth.
- Knowing your audience and translating that knowledge to your website.
- How to connect sales and marketing to achieve your goals.
- The two biggest challenges facing nearly all B2B organizations.
- How he is building his team to take advantage of the surge in business.
- Marketing’s new role: recruitment.
- Why you need a content calendar.
Damn…we cover a lot in this show and provide a TON of great insights and practical tips. So grab a pen and notepad for all the notes you will want to take and enjoy the show!
Thanks for listening and please, please hit subscribe to the pod. It means a lot!
Connect with Richard at: https://www.linkedin.com/in/richard-hein-9745b22/
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Richard’s Pint: Moon Man -- New Glarus Brewing
Kurt’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout
Brian’s Pint: Smithwick’s (pronounced 'smith-icks')
Pat’s Pint: Guinness
Get ready for this one...because we pack it in.
On this show, we have not one. Not two. But three guests on the pod.
We are joined by:
Belle Bergner: Belle is the Executive Director at North American Invasive Species Association.
Krista Lutzke: PlayCleanGo Manager at North American Invasive Species Association.
Rich Hohne: Director of Marketing at Oboz Footwear.
If you think you have it hard marketing and selling your product...try educating people on the issues of invasive species!
We hit on:
- The work performed by North American Invasive Species Association and its connection to PlayCleanGo.
- Why partnerships are such a critical element when it comes to marketing -- especially in this space!
- Community-based social marketing efforts and best practices.
- PlayCleanGo Awareness Week runs from June 5 -- June 12th and highlights the issues with invasive species.
- The importance of knowing “who you are” as a brand to tell the best stories that connect with your customers.
The guests were great. And if you enjoy the outdoors...you’ll want to have a listen.
Lastly...there were a couple audio hiccups. Thanks for rolling with it.
Connect with Belle at: https://www.linkedin.com/in/bellebergner/
Connect with Krista at: https://www.linkedin.com/in/krista-lutzke-a94636a8/
Connect with Rich at: https://www.linkedin.com/in/rich-hohne-272212/
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Find out more about invasive species and what you can do to stop the spread at: https://playcleango.org/
Make sure to subscribe to the show!!
Kurt’s Pint: Fuel Cafe Coffee Stout from Lakefront Brewery
Brian’s Pint: Smithwick’s (pronounced 'smith-icks')
Pat’s Pint: Cream City Brix from Enlightened Brewing Company
Rob Coughlin is on a mission -- to get more diversity into the outdoors. “If the outdoor industry doesn’t get more people that don’t look like the four of us out there...we’re going to be missing out.”
Rob is the General Manager of Granite Gear. A rock-solid midwestern company that produces bags for those wanting to enjoy the outdoors. In this episode, we take a 3,000-foot overview of the outdoor business and how Granite Gear is positioning itself for the future.
We cover:
✅Empathy for the customer and the barriers preventing some groups from getting out into nature.
✅Why the outdoor industry needs to focus more on diversity and inclusion and what Granite Gear is doing to walk the talk.
✅How to get people to not just try the brand -- but believe in the brand.
✅And Rob’s insights on the future of the outdoor market.
Buckle up and enjoy the show. And when you’re done...please hit SUBSCRIBE.
Connect with Rob at: https://www.linkedin.com/in/rob-coughlin-he-him-89177a7/
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Rob’s Pint: Jameson Irish Whiskey
Kurt’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout
Brian’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout
Pat’s Pint: Cream City Brix from Enlightened Brewing Company
Wondering what’s up with the craft beer business in Milwaukee? In this episode of Over A Pint we have a GREAT sit-down with the super-talented, Margaret Naczek.
Margaret covers the beer beat for Milwaukee Business Journal and this was a total masterclass on what’s been happening with micro-breweries throughout the area. For anyone that is involved in this space...this is a must listen to episode.
We cover:
✅ Breweries pre, during and post-pandemic
✅ The rise of "micro-micro"-breweries
✅ How breweries pivoted during the pandemic
✅ Spontaneous fermentation (yeah, that’s a thing)
✅ Gaps in the Milwaukee craft beer market
✅ The craft side of the bigger brands
Grab a pint of your favorite. Sit back and have a listen. And when you’re done...please hit subscribe.
One more thing...if there are any guests you would like us to get on the show -- let us know.
Thanks for listening!
Connect with Margaret at: mnaczek@bizjournals.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Kurt’s Pint: Third Space Brewing – Upward Spiral
Kurt was wearing a Rock Cut Brewing t-shirt
Brian’s Pint: 3 Sheeps Brewing – Cashmere-Hammer Nitro Stout
Pat’s Pint: Cream City Brix from Enlightened Brewing Company
Wow! Try listening to this episode without smiling. Go on. We dare ya. In fact, we double-dog dare ya.
It can’t be done. Because Natalie Jones is a 32 oz. can of pure fun and smarts all rolled into one.
Natalie is the owner of Rocky Mountain Brew Runs...an organization focusing on fitness, joy, beer, and community. In this episode the crew has a meet up with her to talk about:
- How she got started in the beer world.
- What do you do once a pandemic hits and your business model is based on in-person events.
- Her pivot to Beer Feelings and how she is going about building a tribe that will be the key to creating many more opportunities.
- Plus a special BONUS OFFER to all of our listeners that Natalie put together for us. Just go to https://beerfeelings.com/pint/
This is part of a series focusing on the beer industry. For other beer-related episodes check us out here.
Please subscribe and let us know any guests you would like us to get on the show.
Connect with Natalie at: info@beerfeelings.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Natalie was drinking: SourSop Curuba from Finkel and Garf
Kurt’s Pint: Cashmere Hammer from Three Sheeps
Brian’s Pint: Cashmere Hammer from Three Sheeps
Pat’s Pint: Cream City Brix from Enlightened Brewing Company
In this special episode of Over A Pint, the team has a sit down with Paul Kutschmarski and Jason Morton from WebPresence -- a digital-only agency based in the U.K. celebrating 17 years in business.
We talk about:
- Life during the pandemic for marketers and agencies in Britain.
- How to survive by not focusing on any key vertical.
- What to do when one-third of your business walks out the door.
- Rethinking your approach to business by letting the scope be the variable. They call it the Growth-Driven Design philosophy.
- Why the set-and-forget mentality with your website will kill your business.
- And tips and tactics to grow your business.
This is a good show with a TON of value. Plus you’ll enjoy Paul and Jason’s accents. One note...we did run into some sound challenges. Thanks for rolling with it.
Connect with Paul at: paul@webpresence.digital
Connect with Jason at: jason@webpresence.digital
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Connect with Pat at: pmcgovern@ascedia.com
Jason’s Pint: Studio Lager Pilsner
Paul’s Pint: A cup of tea...very British
Kurt’s Pint: Cashmere Hammer from Three Sheeps
Brian’s Pint: Cashmere Hammer from Three Sheeps
Pat’s Pint: Guinness
Have you ever wondered what it’s like to run marketing communications for a national political campaign or social cause? If so, you’ll find this conversation with Scott Goodstein fascinating – no matter which side of the political aisle you call home.
Here’s a bit of background about Scott:
He founded Revolution Messaging that quickly became America’s leading progressive digital agency. His agency evolved both the infrastructure and new technology for different types of grassroots movements. They revolutionized digital and mobile communications for organizing. Under his leadership, in 2016, his agency was awarded Digital Agency of the Year by the American Association of Political Consultants and Best Global Presidential Campaign by the European Association of Political Consultants.
Goodstein is also the founder of Catalyst Campaigns -- an agency that creates connections between influential organizations and their audiences.
In this special edition of Over A Pint, Pat sits down with Scott to talk about:
➽ Political marketing and the lessons brands can learn from life on the campaign trail
➽ Why great creative and messaging is needed and how musicians and artists can help you breakthrough
➽ Speed and adaptability are key to success
➽ Why traditional marketing is still a part of the overall mix
Thanks for listening and if you like this episode, please hit subscribe.
Connect with Scott at: Scott@CatalystCampaigns.com
Find out about Scott's pet Silvovitz project here: https://www.yebiga.com/
Connect with Pat at: pmcgovern@ascedia.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Pat’s pint was Two Women from New Glarus Brewing. Scott was enjoying Modelo Chelada
PR is such an important channel...but too many organizations don't get how to use PR to drive sales.
In this episode, Brian Meehan provides 7 insights to help you raise your PR game:
- PR is such an important channel...but too many organizations don't get how to use PR to drive awareness, credibility and, ultimately, sales.
In this episode, Brian Meehan provides 7 insights to help you raise your PR game:
1. Think beyond the press release. Utilize other tools to connect and engage with the media.
2. Are you prepared to handle a crisis? Develop a crisis communication plan and prep your spokespeople.
3. Involve PR before the product or service is fully baked. To get a bigger bang, invite the agency into the mix before the product is ready to go to market.
4. In today’s world, think media + influencers. Media alone isn’t enough. Companies need to consider other channels and influencers are a key one. Listen to our show to get the full list. And please leave a review.
Kurt and Brian were enjoying beers from 3 Sheeps Brewing.
Brian was drinking: Fresh Coast
Kurt was having: Cashmere Hammer
Pat was knocking back a Guinness
More about Celtic
More about Ascedia
Doug Busk is the V.P. of Communications and Marketing at one of the premier schools in the south, Emory University. In this role, Doug and his team of storytellers act as the air traffic controllers for Emory’s communications, public affairs, and social networks. That alone is fascinating. But that’s not all.
Before arriving on the campus at Emory, Doug had tours of duty at Coca-Cola, AT&T, and was involved in a game-changing mobile outreach effort for Obama’s 2008 presidential campaign. Yeah, this guy has game!
Doug has the rare ability to understand a brand’s story then use the right technology channels to amplify that message to the right audiences.
In this episode of Over A Pint we talk through:
- His thoughts on storytelling
- Applying the three Ps (people, process, and platforms) at Emory
- How to build bridges to achieve the best results possible
- And how to get at the right metrics that matter
All of us at OAP loved the chance to sit down with Doug and are thrilled to be able to share his story with all of you!
Hey, make sure you check out Doug’s podcast called: In Case You Missed It. Doug and team break down the top stories from Emory once a week. Here’s the link: https://emoryicymi.podbean.com/
Enjoy! And please hit subscribe to get more of Over A Pint.
Connect with Doug at: https://www.linkedin.com/in/dougbusk/
Connect with Pat at: pmcgovern@ascedia.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Kurt’s Pint: Central Waters Mudpuppy Porter https://centralwaters.com/beer/mudpuppy-porter/
Brian’s Pint: Guinness https://www.guinness.com/en-us/
Pat’s Pint: Two Women from New Glarus Brewing https://newglarusbrewing.com/beers/ourbeers/beer/two-women
Dan Zawacki is a super interesting guy. Here’s a bit of his back story. In his early 20s, Dan started a business in a city morgue. Yeah! A literal morgue. Flash forward – that business became Lobster Gram, a game-changing organization that delivered live lobster to your doorstep.
That might not sound like a big deal today...but Dan launched his business in the 80s. This was breakthrough stuff.
Fast forward another 30 years and Dan is out of the lobster business and is now an EOS Implementer – one of only 70 in the world! Today, Dan helps companies focus on the 4 mores:
- MORE STRUCTURE
- MORE GROWTH
- MORE PROFIT
- MORE FUN
This is a great interview because Dan has seen it all and done it all. We all had a lot of fun with this one. Have a listen. Hit subscribe when you’re done!
Connect with Dan at: https://4mores.com/
Connect with Pat at: pmcgovern@ascedia.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Kurt’s Pint: Central Waters Mudpuppy Porter https://centralwaters.com/beer/mudpuppy-porter/
Dan’s Pint: Lagunitas Stereo Hop https://lagunitas.com/beer/stereohopic-v1
Brian’s Pint: Old School PBR https://pabstblueribbon.com/
Pat’s Pint: Two Women from New Glarus Brewing https://newglarusbrewing.com/beers/ourbeers/beer/two-women
One of the hottest topics in the news right now is higher education. There were issues prior to COVID-19. But since the pandemic has hit...a can of gasoline has been poured and the match has been set to the sector.
We are in the midst of enormous upheaval. And in this fascinating sit-down, the OAP crew talks to Doug Clark the Director of Marketing and Advertising for Loyola University of Chicago. Doug has spent his entire career in the sector serving it from the outside as well as a foot soldier in the trenches with colleges and universities throughout the country.
Get ready... we cover:
- The current state of play within higher ed
- The role of branding and its evolution from a dirty word to the critical element
- The 4-Rs, a model to help marketers rethink their game-plan
- What’s ahead for higher ed
So many good insights and actionable tactics you can take-away from this. If you are in higher education or industry serving higher education...take some time and enjoy the show.
Thanks for listening and if you like this episode, please hit subscribe.
Connect with Doug Clark at: linkedin.com/in/douglas-clark
Connect with Pat at: pmcgovern@ascedia.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Pat’s pint was: Two Women from New Glarus Brewing
Brian’s pint was: Rift IPA from Central Waters Brewing
Doug’s pint was: Backwoods Bastard from Founders Brewing
Mike Kenny is the VP of Sales at Kapco Metal Stamping. This is an organization that has been around for 45 years has 6 locations and over 600,000 feet of manufacturing space. Pretty impressive.
Mike joins the Over A Pint crew to talk about his beginnings and how he made the move from engineer to sales. We dive into the struggles Kapco felt from the onslaught of COVID-19. The changes they have made. And how marketing and sales are working closer than ever to drive NEW business and bring in new team members.
Mike shares a ton of insights with us. So if you are in the B2B space and looking to grow in 2021, this is must listen to show.
Thanks for listening and please hit subscribe.
Mike is drinking Door County Trolley Red
Kurt is drinking an Imperial Stout for Raised Grain Brewing Company
Brian is drinking Set List from Eagle Park Brewing Company
Pat is drinking Spoose from Black Husky Brewing
The travel space has been decimated. According to a report from the U.S. Travel Association and Oxford Economics the level of financial damage the travel industry is forecasted to lose is approximately $519 billion! And that may be understated.
The current forecast for recovery is three years starting in 2021. That's three years before the industry will return to 2019 levels. So given this uphill climb, what can marketing organizations due to help bring back tourism?
In this special podcast episode, the OAP team has a sit down with Jennifer Simmons. Simmons has been a marketing researcher and strategic brand planner focusing on the travel space for over 20-years.
Her list of clients is a mile long and growing. She has worked with several state tourism offices including Maine, Wyoming, West Virginia, Wisconsin, Nevada, and Nebraska. She has helped numerous DMOs, and CVBs throughout the world. And was a pioneer in developing the values-based positioning approach for destinations and tourism entities. A platform that has been responsible for creating some of the most iconic advertising campaigns for the travel industry.
We dig in and talk about the need for transparency. The new importance of off-season travel. And why NOW might be the best time to take a chance with your marketing. Plus, so much more.
This is FIRE 🔥🔥🔥. And Jennifer is a big blue ocean thinker. Loved, loved, loved talking to her while knocking back a pint. Take a listen!
Connect with Jennifer Simmons at: linkedin.com/in/jennifer-simmons-592b9951
Email her at: jsimmons@marketexture.com
Connect with Pat at: pmcgovern@ascedia.com
Connect with Brian at: BrianM@celticinc.com
Connect with Kurt at: Kurtl@celticinc.com
Pat’s pint was: Outboard from Milwaukee Brewing Company
Brian’s pint was: Punk Ass Cat from Door County Brewing Company
Kurt’s pint was: A pumpkin lager from Lakefront Brewery
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Over the years we have worked with a lot of organizations in the B2B space. And there’s a definite pattern to these conversations.
- Most organizations DON’T consider marketing as a revenue driver.
- Many companies don’t have a consistent brand story to tell.
- Too many websites are outdated. And do little to help foster a relationship with customers and prospects.
The pandemic is now changing the game. Consider the following:
- Trade shows are gone and aren’t coming back anytime soon.
- Sales teams can’t connect with prospects and customers like they once did. Business travel has been permanently ravaged by COVID-19.
- The website has become a critical lifeline between a company and its customers.
- And the need for marketing and sales to work more closely together has never been so important.
Yep, the game has changed. And the old playbook just won’t work any longer.
In this episode of the Over A Pint Marketing podcast, Kurt, Brian, and Pat provide six tactics B2B organizations can put into place to start making a positive impact on the bottom line financials.
Pat was drinking: Outboard Cream Ale from Milwaukee Brewing
Kurt was drinking: Punk Ass Cat IPA from Door County Brewing:
Brian was drinking: Waterslides IPA from 3 Sheeps Brewing in Sheboygan.
Articles referenced:
- https://www.foremostmedia.com/resources/blog/posts/adapting-your-marketing-tactics
- https://broadsuite.com/5-b2b-content-marketing-trends-to-take-in-2021/
In this first episode, Brian, Kurt and Pat discuss tactics that can help out microbreweries. An industry that had been exploding but now needs to pivot and find new ways to connect with customers. Grab a pint of your favorite and enjoy the show.
Article referenced in the podcast can be found here: https://onmilwaukee.com/articles/future-of-craft-beer