Can you spend two minutes to make a podcast to help your customer? You might find out they end up thanking you for not leaving out information.
You can even use podcast as a personal private notification system or repository for special information.
Some customers make it a fun journey of discovery to make a purchase. Often a podcast can be the deciding factor and the to see you.
Even a little 2-minute podcast can help propel a business forward. Many people find it more convenient to listen to a podcast then to grind away on a Facebook or Twitter site.