The Up & Down: Recent Episodes
Mike Berland
The Up & Down podcast looks at which cultural phenomenon will gain momentum, which ones will keep it, what you can do about it, and how you can talk to your colleagues and kids.
We decode the cultural momentum of brands, products, personalities, and trends and keep you far ahead of the curve.
The show is hosted by Mike Berland, CEO of Decode_M, and Justin Brady, and Meredith Keller is a frequent voice as well.
Every week we’re live on Clubhouse at 5 pm PT / 8 pm ET.
WTF is Golfore? Golf is colliding with street style. Hoodies? Casual outfits? Loud music? Golfwear in the board room? Typical fashion trends are being disrupted by a few rebels. Mike Berland, CEO, and Mere Keller, head of brand for Decode_M are joined by writer Clayton Chambers of Sprezza, and PGA Pro Golfer, hoodie-wearin' Ben Hadden. Justin Brady hosts.
Controversy surrounds Dispo and founder David Dobrik, nearly killing the app, but not anymore. The app has incredible momentum, and with a few strategic moves, it's going to be HOT!
Mike Berland, CEO of Decode_M shares the data and is joined by guests Evan Kline of Collxab, an influencer agency, and Vincenzo Landino, of Aftermarq.
They discuss why new influencers will likely get involved, how to drop Dobrik, and the power of drop culture.
Justin Brady hosts.
Aggression against Asian-Americans is on the rise, but momentum for #StopAsianHate far outweighs it.
Mike Berland CEO of Decode_M shares momentum data and So-Young Kang, CEO of Gnowbe joins us to discuss her first-hand experiences, and how brands should respond.
Should brands stay silent? Should they engage? And if they engage how should they do it without looking opportunistic and gross?
Justin Brady hosts.
Gen Z doesn't care for your rules, and most of all, hate being sold to.
Growing up in a massive swell of digital advertising they see ads a mile a way and are suspicious of brands' motivations.
How then are brands supposed to convince them to buy? In this show Mike Berland, CEO of Decode_M, Meredith Keller, Head of Marketing & Media, and guest Benjamin Schneider, Author at SF Weekly to discuss this dynamic generation.
Justin Brady hosts.
NFTs have strong momentum, and it's not likely to slow down. Mike Berland, CEO of Decode_M shares the research of NFTs, how they're being used, and how they've already gone mainstream.
Jack Dorsey of Twitter sold his first tweet as an NFT, and Pizza Hut is selling its recipes as NFTs. Why?
Various guests on Clubhouse join in the discussion as well, including Steve Gilbert, the investor behind the NBA's TopShot.
Will NFTs even replace the stock exchange in the future?
Justin Brady hosts.
Right now, if you don't have a moonshot, you shouldn't be in business.
The entire world united to tackle Covid-19, and moonshots have huge momentum. Will the world continue to work together to achieve even bigger goals?
Mike Berland, CEO of Decode_M says this is much bigger than an Apollo period, and companies that refuse to think big and go after big goals will cease to exist.
Incrementalism is DOWN and Moonshots are UP! Get off the couch.
Hosted by Justin Brady
As we enter the momentum decade, brands like Apple are transforming to lead Big Tech again with the velocity needed to launch us into the future explains Mike Berland, CEO of Decode_M.
Big Tech uniting over social media censorship + bans, and the masters of FOMO, Apple, are innovating on the failed tech glasses of the past to bring us... Apple Glasses?
Justin Brady hosts.
The home-gym hybrid model is giving us clues as to how the WFH / work from office hybrid model will work in the future explains Mike Berland, CEO of Decode_M.
For months, the far corner of our bedrooms has been the new corner office and our bosses are wondering how we’ll return to office life.
Will a hybrid way of working be the new way “to office?” The best clues are coming from hybrid fitness.
The momentum decade is here and Mike Berland, CEO of Decode_M discusses the entrepreneurial explosion.
We discuss:
- SPACs and IPOs enabling new types of companies, especially DTC brands like BarkBox.
- Financial institutions accepting cryptocurrency let consumers experiment with new ways to invest.
- Investment platforms tailored towards niche investor groups encourage.
- New ways to buy now / pay later solutions like Klarna.
- ESG and socially conscious investments gaining traction as inequality was put under a magnifying glass.
There are five drivers that impact cultural momentum: Disruption, Innovation, Polarization, Sticky-Issue, and Social Impact. Momentum master, Mike Berland, CEO of Decode_M explains it all.
In this show, we dig into the MFactor (an idea's momentum score) but most importantly WHY various ideas have or don't have momentum.
Justin Brady hosts.
Mike Berland explains how to measure cultural momentum by looking at mass and velocity, plus he gives specific examples and how this applies to brands, ideas, celebrities, and culture.
We discuss what high-velocity brands look like, what high-mass brands look like, and who has both, and how to measure cultural momentum with empirical data.
Justin Brady hosts.
Mike Berland, the momentum master discusses the significance of cultural momentum and why it matters.
What are the issues, brands, ideas, concepts, and trends we should be paying attention to?
Mike and his researchers at Decode_M have applied physics (Mass X Velocity) to culture. They look at the empirical data behind the cultural issues that are gaining or losing momentum,.
Justin Brady hosts.