How to Sell Pop Culture: Recent Episodes
Gabe Aydelott / Jose Davila
In this week’s episode, Gabe and Jose discuss the youngest flexer on the internet, Lil Tay. Her unique branding strategy has revolved around disrupting the RAS (Reticular Activation System) of internet users, being unapologetic in regards to her brand/niche, and strong collaborations with other rappers and internet icons. They also discuss the dangers and potential pitfalls of her upcoming rebranding strategy and provide food for thought for those thinking about pursuing a rebrand.
For more information on working with Gabe or Jose, please email hello@sellingpopculture.com.
Links:
howtosellpopculture.com
Hosts:
Gabe Aydelott —
metabolicall.com
Jose Davila —
twitter.com/yeswayitsjose
yeswayitsjose.com
In this week’s episode, Jose and Gabe discuss the unique branding of Kanye West. They discuss how he is able to successfully polarize the market, find a unique niche and voice, as well as leveraging that niche for success, rather than aiming to dominate the general market.
For more information on working with Gabe or Jose, please email hello@sellingpopculture.com.
Links:
howtosellpopculture.com
Hosts:
Gabe Aydelott —
metabolicall.com
Jose Davila —
Twitter.com/yeswayitsjose
yeswayitsjose.com
In the inaugural episode, Gabe and Jose discuss the marketing of Lil Wayne’s long awaited album, Tha Carter V. They discuss the pros and cons of silence as a way to build hype in contrast to Kanye West’s outspoken attitude, free music as a sales funnel, and adapting a release strategy based on market conditions (using Logic’s YSIV as an example).
For more information on working with Gabe or Jose, please email hello@sellingpopculture.com.
Links:
howtosellpopculture.com
Hosts:
Gabe Aydelott —
metabolicall.com
Jose Davila —
Twitter.com/yeswayitsjose
yeswayitsjose.com