Marketing With Empathy Podcast: Recent Episodes
Sarah Panus
How can I attract upper-funnel leads that drive lower-funnel results through brand storytelling? How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling blueprint and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influence marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more! Join host and content strategist, Sarah Panus, each week as she and other smart brand storytelling leaders across brands bring you empathy-driven brand storytelling strategies, content marketing ideas, influencer marketing advice, creativity inspiration, and introspection thought-starters to help you believe in yourself more (the pep talks we all need). Sarah shares useful tips and inspiration from her 20+ years of experience driving digital content for billion-dollar brands; proving stories as leading ROI generators, creating stronger customer repeat & referrals, and bringing cross-functional teams together. From Minnesota farm girl to New York City fashionista. Boston PR-leader to corporate America manager. Small budgets to $10 million budgets. Agency and corporate life to now running her own consulting biz. Sarah wants to help content marketers/communication pros, feel more focused, prioritized, empowered, and confident at work. Ready to be creatively inspired and speak a kindred language with your audience? Hit subscribe so you don’t miss a show.
EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the role of empathy in marketing; the challenges organizations face in branding and people management; and the importance of curiosity and overcoming fear in embracing learning.
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-senior-marketers-can-soar-by-balancing-art-science-nancie-mcdonnell-ruder/ JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9
READ FULL TRANSCRIPTION: https://app.castmagic.io/share/0110238e-c983-491f-9ce9-f14065f4a463 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessible from expert, Aaron Page. Aaron’s also blind and gives us the inside scoop on the top mistakes company make when he's trying to access their content – including a listen to what his screen reader sounds like when reading a webpage. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/119-making-content-accessible-for-disabilities-aaron-page-allyant/ SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better.
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/permission-to-rest-sometimes-episode-117/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 116. Your audience is busy, and tunes you out —UNLESS — you talk about how you help them solve a problem they need help with. Host, Sarah Panus shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results.
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/make-your-customer-the-hero-episode-116/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel better armed to incorporate SEO, empathy and data insights into your content calendar planning.
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-seo-informs-your-editorial-calendar-agents-of-change-episode-115/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 114. Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the leads you need. You also need effective sales teams to get the sales you need. As a content marketer, here's how you can bridge the two better.
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/build-stronger-bonds-between-sales-and-marketing-brooke-greening-episode-114/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if they spark any content ideas, or tweaks to help your Summer content better resonate with your target audience(s).
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/summer-content-insights-for-adults-college-students-kids-the-elderly-episode-113/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 90. Confused by NFTs, Web3, Metaverse, cryptocurrency, and how to think about them in your storytelling plans? Expert, Joseph Jaffe explains what each is, the notion of community capitalism, and storytelling marketing implications.
(free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec VIEW SHOW NOTES: https://blog.kindredspeak.com/nft-web3-metaverse-cryptocurrency-storytelling-marketing-joseph-jaffe-ep-90 (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 89. Love the Marketing With Empathy podcast and can't wait to connect with other like-minded marketers? Want to learn more about connecting with audiences through storytelling? Be part of a free community with more content marketing strategists where you can meet and share ideas? There’s a new Marketing With Empathy podcast community Facebook group for this. What happens inside the group? Why join? Who’s already in it? and Why did Sarah create it?
(free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec VIEW SHOW NOTES: https://blog.kindredspeak.com/marketing-with-empathy-podcast-listener-brand-storytelling-community-facebook-community-ep-89 (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 88. Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through storytelling.
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/not-bad-to-think-small-jia-loungewear-katie-charrier-ep-88 (free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec
Shop: https://jialoungewear.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 87. What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/create-content-performance-culture-christoph-trappe-ep-87 (free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 86. What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family.
(freebie) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/how-she-became-a-successful-brand-storytelling-strategist-without-sacrificing-family-or-sanity-ep-86
(free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 85. We reverse engineer the nine steps it takes to help get your blog to rank on Google, and discuss if you should be worried about Google's newest “quality content” algorithm change. Get your pen and paper ready to take notes as SEO expert, Antonie Meeker joins Sarah to outline a 9-step recipe to help you more confidently plan and review your brand's blog content going forward. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/how-to-write-blog-content-that-gets-ranked-by-google-antonie-meeker-am-marketing-seo-ep-85
(free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 84. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to grow your podcast show. Erik’s gone from zero to seven figures in revenue helping more than 200 brands use podcast-to-podcast marketing techniques to build brand awareness, trust, generate qualified leads, and drive revenue. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/best-ways-to-grow-podcast-marketing-brand-podcast-erik-jacobsen-lemonpie-ep-84 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 83. -Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they'd do differently that you can learn from. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/lisa-bailey-sleep-number-ep-83 Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 82- Can you hack your brain to be more creative & successful in your career? Mindset Mastery Coach, Mindi Huebner helps us explore a twist on “fake it till you make it” that might surprise you and become your secret sauce for maximum outcomes at work and in life. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/mental-rehearsal-to-be-more-successful-in-career-ep-82 Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 81- Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/one-way-to-monetize-brand-podcast-ep-80
JOIN PRIVATE FACEBOOK COMMUNITY for MWE LISTENERS: https://urlgeni.us/facebook/mwec
LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 81- Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/one-way-to-monetize-brand-podcast-ep-80
JOIN PRIVATE FACEBOOK COMMUNITY for MWE LISTENERS: https://urlgeni.us/facebook/mwec
LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 80- How to measure your brand content. You think about how to show the impact your brand storytelling content is having on the business. How much is it generating? BUT—what about how much money your content is SAVING your company? Sarah shares how to think about this in your next monthly metrics dashboard report at work. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/one-way-to-monetize-brand-podcast-ep-80 Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 80- How to measure your brand content. You think about how to show the impact your brand storytelling content is having on the business. How much is it generating? BUT—what about how much money your content is SAVING your company? Sarah shares how to think about this in your next monthly metrics dashboard report at work. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://blog.kindredspeak.com/one-way-to-monetize-brand-podcast-ep-80 Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 79- Types of content insights to ask your SEO Agency for. Timing recommendations about how frequently to meet and discuss. Measurement questions to ask for. Quick advice to improve your brand storytelling content plans and strategy with your SEO Agency. VIEW SHOW NOTES: https://blog.kindredspeak.com/ask-SEO-Agency-these-content-questions-ep-79 JOIN PRIVATE FACEBOOK COMMUNITY for MWE LISTENERS: https://urlgeni.us/facebook/mwec
LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 79- Types of content insights to ask your SEO Agency for. Timing recommendations about how frequently to meet and discuss. Measurement questions to ask for. Quick advice to improve your brand storytelling content plans and strategy with your SEO Agency. VIEW SHOW NOTES: https://blog.kindredspeak.com/ask-SEO-Agency-these-content-questions-ep-79 JOIN PRIVATE FACEBOOK COMMUNITY for MWE LISTENERS: https://urlgeni.us/facebook/mwec
LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 78- Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business. VIEW SHOW NOTES: https://blog.kindredspeak.com/Postie-Dollar-Shave-Club-Dave-Fink-ep-78 LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 77- How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn. VIEW SHOW NOTES: https://blog.kindredspeak.com/Red-Wing-Shoe-Co-Aaron-Seymour-Anderson-ep-77 LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 76- How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives? VIEW SHOW NOTES: https://blog.kindredspeak.com/too-scared-to-pretend-imagine-your-success-ep76 LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Ep 75- Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX. VIEW SHOW NOTES: https://blog.kindredspeak.com/3M-Collin-Hummel-experiential-storytelling-ep75 LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 74- What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann. VIEW SHOW NOTES: https://blog.kindredspeak.com/how-menstrual-cycle-can-help-you-excel-at-work-leah-brueggemann-hormone-coach LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 73- What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business. VIEW SHOW NOTES: https://blog.kindredspeak.com/sleep-number-customer-loyalty-community-lisa-erickson-ep-73 LEARN ABOUT BRAND STORYTELLING ACADEMY™ group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 72- Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Network. VIEW SHOW NOTES: https://blog.kindredspeak.com/jason-falls-MPN-ep-72 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
71. Data Storytelling Advice - Dr. Jillian Ney & Sarah Panus How can brands better leverage data AND empathy to improve brand storytelling plans? Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand. VIEW SHOW NOTES: https://blog.kindredspeak.com/data-storytelling-jillian-ney-sarah-panus-ep-71 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 70- Sarah breaks down blog content marketing. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and examples of things she’s done as the Editor-in-Chief of a brand blog. VIEW SHOW NOTES: https://blog.kindredspeak.com/blog-content-marketing-strategy-ideas-ep-70 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 69- Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase. VIEW SHOW NOTES: https://blog.kindredspeak.com/customers-extension-marketing-team-anna-tutkaia-many-chat-ep-69 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 68- How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks. VIEW SHOW NOTES: https://blog.kindredspeak.com/social-drive-lower-funnel-conversions-hannah-acosta-ugly-mug-marketing-ep-68 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 67- TikTok Marketing mini-masterclass for businesses. How your company an use TikTok to market your business with expert Austin Armstrong. VIEW SHOW NOTES: https://blog.kindredspeak.com/tiktok-marketing-austin-armstrong-ep-67 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
ep 66- Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better). VIEW SHOW NOTES: https://blog.kindredspeak.com/presentations-emily-hall-ep-66 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
ep 65- Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo. VIEW SHOW NOTES: https://blog.kindredspeak.com/presentation-secrets-steve-jobs-ep-65 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
64. Benefits of Having a Brand Podcast Should your brand have a podcast? Is the podcast audio space oversaturated? Sarah shares recent podcast growth and user stats + the potential your brand has to engage your customers 20+ minutes every week. VIEW SHOW NOTES: https://blog.kindredspeak.com/brand-podcast-benefits-ep-64 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
63. The ROI of Being a Nice Leader – Dave Delaney Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills. VIEW SHOW NOTES: https://blog.kindredspeak.com/roi-nice-dave-delaney-ep-63 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day. VIEW SHOW NOTES: https://blog.kindredspeak.com/movement-exercise-desk-workers-paul-levitin-ep-62 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team. VIEW SHOW NOTES: https://blog.kindredspeak.com/imperfect-action-creative-gaps-tj-walsh-ep-61 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Inside peek at how a brand storytelling strategist outlines her own company's 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results. VIEW SHOW NOTES: https://blog.kindredspeak.com/Sarah-3-brand-storytelling-pillars-ep-61 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird”. VIEW SHOW NOTES: https://blog.kindredspeak.com/get-weird-author-cj-casciotta-ep-59 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
What are the 5 steps of empathy and how do they apply to your business and personal life? Author and CEO, Rob Volpe joins Sarah to break down cognitive and emotional empathy. VIEW SHOW NOTES: https://blog.kindredspeak.com/5-steps-to-empathy-rob-volpe-episode-59 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results. VIEW SHOW NOTES: https://blog.kindredspeak.com/3-components-trauma-sensitive-marketing-laura-larios-ep-57 DONATE TO IJM WITH SARAH HERE: https://ijm.donordrive.com/participant/Sarah-Panus-2022 SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
- $6 to End Child Trafficking – Brittany Baker, IJM More people are trapped in slavery today than any time in history. How Sarah’s teaming up to support nonprofit International Justice Mission’s rescue and recovery efforts. And how you can help for $6. With IJM guest, Marketing Director, Brittany Baker. VIEW SHOW NOTES: https://blog.kindredspeak.com/help-end-child-trafficking-brittany-baker-ijm-ep-56 DONATE TO IJM WITH SARAH HERE: https://ijm.donordrive.com/participant/Sarah-Panus-2022 SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
How are you leveraging CSR and PR relationships to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help your brand understand your influencers. VIEW SHOW NOTES: https://blog.kindredspeak.com/influencer-marketing-csr-pr-sarah-panus-ep-55 LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
When did weird become an insult? Sarah shares her review of the book “Get Weird” by CJ Casciotta, and why brands and professionals need to embrace their weird to stand out in a good way. VIEW SHOW NOTES: https://blog.kindredspeak.com/get-weird-book-review-sarah-panus-ep-54
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling.
VIEW SHOW NOTES: https://blog.kindredspeak.com/community-powered-marketing-replay-ep-54
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
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Align your purpose and your paycheck with a storytelling model. Brand story strategist, TEDx speaker coach and Entrepreneur, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better connections.
SHOW NOTES: https://blog.kindredspeak.com/shereese-floyd-ep-52
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Founder and CEO, Paige Arnof-Fenn joins Sarah to discuss what it takes to establish your personal brand during your career. Advice to those in search of manifesting their own personal brand.
VIEW SHOW NOTES: https://blog.kindredspeak.com/Paige-Arnof-Fenn-personal-brand-ep-51
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
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Entrepreneur and Author, Lisa Gerber, joins Sarah to discuss how purpose-driven leaders can fuel their work by putting themselves out there through storytelling. + A peek into Lisa's new book.
VIEW SHOW NOTES: https://blog.kindredspeak.com/nonprofit-storytelling-lisa-gerber-ep-50/
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
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The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don’t want to miss at the very end!
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
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How Heidi Collins' experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands.
VIEW SHOW NOTES: https://blog.kindredspeak.com/from-national-tv-anchor-to-brand-storyteller-heidi-collins-storybones-media-ep-48/ LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices
Part 2 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement.
VIEW SHOW NOTES: https://blog.kindredspeak.com/amanda-brinkman-deluxe-corp-ep-47/ LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8 Learn more about your ad choices. Visit megaphone.fm/adchoices
Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares what it took to create their Emmy-nominated reality series now in its 6th season. + Advice for brands, team structures. VIEW SHOW NOTES: https://blog.kindredspeak.com/amanda-brinkman-deluxe-ep-46/ LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f1 Learn more about your ad choices. Visit megaphone.fm/adchoices
What Sarah learned from the repurposing content test she did while pausing new podcast content for two months to spend more time with her kids. This episode recaps learnings (good and bad), implications and next steps.
VIEW SHOW NOTES: https://blog.kindredspeak.com/what-i-learned-during-my-podcast-content-test-episode-45
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy Learn more about your ad choices. Visit megaphone.fm/adchoices
M.M.LaFleur's Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine/blog. Best-in-class brand storytelling examples you need to know about.
VIEW SHOW NOTES: https://blog.kindredspeak.commmlafleur-caitlin-abber-ep-44
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Sarah walks you through her favorite content brainstorming technique which you can do solo or with a team to generate oodles of content ideas, quickly.
SIGN UP FOR FREE MIND MAPPING VIDEO TUTORIAL from Sarah: www.kindredspeak.com/favorites
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TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey.
BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply
SHOW NOTES: https://blog.kindredspeak.com/Chad-Mitchell-TD-Bank-ep-42
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There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode.
BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply
SHOW NOTES: https://blog.kindredspeak.com/6-Reasons-Brand-Storytelling-Valuable-ep-41
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Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results.
BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply
SHOW NOTES: https://blog.kindredspeak.com/4-things-for-better-content-sharing-between-teams-ep-40
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Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS.
SHOW NOTES: https://blog.kindredspeak.com/8-Tips-Keep-You-Content-Team-Engaged-Great-Resignation-ep-39
BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply
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There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action.
SHOW NOTES: https://blog.kindredspeak.com/IJM-Brittany-Baker-ep-38
DONATE: https://www.kindredspeak.com/donate
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Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers.
SHOW NOTES: https://blog.kindredspeak.com/handwritten-notes-david-wachs-ep-37
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Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life.
SHOW NOTES: https://blog.kindredspeak.com/daring-venture-ep-36
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Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees.
SHOW NOTES: https://blog.kindredspeak.com/sell-your-brand-story-to-employees-influence-marketing-chris-wallace-innerview-ep-35
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Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting their audience from a social channel.
SHOW NOTES: https://blog.kindredspeak.com/community-marketing-sue-frech-vesta-episode-34
INSTAGRAM: https://www.instagram.com/iamsarahpanus/
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Can you actually have a productive brainstorm with others, in only 4-minutes? A technique I read about in Harvard Business Review shows how to do it, and when to use it. Sarah’s recap.
SHOW NOTES: https://blog.kindredspeak.com/4-minute-brainstorm-ep-33
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Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience.
SHOW NOTES: https://blog.kindredspeak.com/content-advice-for-financial-institutions-shondell-varcianna-ep-32
INSTAGRAM: https://www.instagram.com/iamsarahpanus/
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SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling.
SHOW NOTES: https://blog.kindredspeak.com/using-SEO-to-inform-brand-storytelling-nick-noble-ovative-ep-31
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Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website.
SHOW NOTES: https://blog.kindredspeak.com/storytelling-on-your-website-corrie-myers-ep-30
INSTAGRAM: https://www.instagram.com/iamsarahpanus/
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Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up.
SHOW NOTES: https://blog.kindredspeak.com/ways-to-use-customers-in-your-influence-marketing-plans-ep-29
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What’s the insight that helps shape a story and solve your consumer's problems? VP of Communications & PR at Shutterfly, Jennifer joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful Company.
SHOW NOTES: https://blog.kindredspeak.com/data-to-tell-a-story-Jennifer-George-Caligiuri-Shutterfly-ep-28 INSTAGRAM: https://www.instagram.com/iamsarahpanus/
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Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may not know about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career.
SHOW NOTES: https://blog.kindredspeak.com/victoria-franca-minerals-ep-27
INSTAGRAM: https://www.instagram.com/iamsarahpanus/
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Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms.
SHOW NOTES: https://blog.kindredspeak.com/igtv-pinterest-alyssa-greve-cambria-episode-26
INSTAGRAM: https://www.instagram.com/iamsarahpanus/
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VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging...
SHOW NOTES: https://blog.kindredspeak.com/sleep-number-episode 25
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In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint.
BRAND STORYTELLING BLUEPRINT™ COURSE: https://sarah-panus.mykajabi.com/brand-storytelling-blueprint
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What are you doing to advance your skills & stay competitive? Why feeling “too busy” isn’t doing you any favors, and a helpful way to quickly help your brand storytelling strategy work.
SHOW NOTES: https://blog.kindredspeak.com/too-busy-to-do-this-episode-23
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Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and future revisions? Sarah’s advice to help.
SHOW NOTES: https://blog.kindredspeak.com/alignment-on-your-content-plan-episode-22
LEARN MORE ABOUT SARAH'S ONLINE COURSE: https://www.kindredspeak.com/courses
SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e
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Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles.
JOIN the Brand Storytelling Blueprint mini-course waitlist at www.kindredspeak.com/waitlist
SHOW NOTES: https://blog.kindredspeak.com/think-like-an-editor-for-your-brand-episode-21
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Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life.
SHOW NOTES: https://blog.kindredspeak.com/how-to-increase-your-energy-caroline-milton-episode-20
INSTAGRAM: https://www.instagram.com/iamsarahpanus/
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LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices
What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence.
SHOW NOTES: https://blog.kindredspeak.com/influencer-marketing-jason-falls-episode-19
INSTAGRAM: https://www.instagram.com/iamsarahpanus/
SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e
LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you.
SHOW NOTES: https://blog.kindredspeak.com/8-favorite-email-newsletters-for-creative-inspiration-episode-18
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LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Sarah and influencer expert guest, Kelly Olexa from Lumanu and The Kelly O Show discuss: What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from.
SHOW NOTES: https://blog.kindredspeak.com/influencer-marketing-micro-nano-kelly-olexa-lumanu-episode-17
SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e Learn more about your ad choices. Visit megaphone.fm/adchoices
Emmy-winning filmmaker, Jesse Roesler joins Sarah to discuss: Authenticity in storytelling; Documentary film; How to find great stories; When to use video; Components of emotional filmmaking; Power of music/sound; Brands as publishers & filmmakers; Best practices for brands partnering w/filmmakers.
SHOW NOTES: https://blog.kindredspeak.com/video-storytelling-jesse-roesler-credo-episode-16
SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e Learn more about your ad choices. Visit megaphone.fm/adchoices
Can replacing the words you use improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life.
SHOW NOTES: https://blog.kindredspeak.com/words-we-use-episode-15
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Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans, with guest Katie Lantukh, of Murphy Marketing.
SHOW NOTES: https://blog.kindredspeak.com/storybrand-with-katie-lantukh-episode-14
INSTAGRAM: https://www.instagram.com/iamsarahpanus/
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LEARN MORE https://www.kindredspeak.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert & coach, Mary Knox Miller of Harvard Business School/ owner of maryknoxmiller.com.
SHOW NOTES: https://blog.kindredspeak.com/non-profit-video-storytelling-mary-knox-miller-ep-13
INSTAGRAM: https://www.instagram.com/iamsarahpanus/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/
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Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity; content measurement; and her answer to my "hot seat" question.
SHOW NOTES: https://blog.kindredspeak.com/how-to-be-more-creative-deanna-cioppa-contently
INSTAGRAM: https://www.instagram.com/iamsarahpanus/
LINKEDIN: https://www.linkedin.com/in/sarahpanus/ Learn more about your ad choices. Visit megaphone.fm/adchoices
What content marketing and brand storytelling trends should you be aware of in 2021? After loads of research and personal insight, Sarah Panus shares her top 9 content marketing and brand storytelling trends for 2021.
SHOW NOTES: https://blog.kindredspeak.com/2021-content-marketing-trends-brand-storytelling-trends
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SARAH WEBSITE: https://www.kindredspeak.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M.
Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most authentic self to work every single day. Learn more about your ad choices. Visit megaphone.fm/adchoices
Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable advice to help you work on your own health and self-care. Learn more about your ad choices. Visit megaphone.fm/adchoices
What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling efforts to the brand's bottom line; how to tell if an idea is right for your brand; what helps trigger creative inspiration for Kavita, and a mistake she's learned from. Learn more about your ad choices. Visit megaphone.fm/adchoices
What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren't right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah's made selecting social influencers. Influencer marketing stats to help answer if influencer marketing is effective Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead an authentic life. We cover what it means to actually life authentically. How to quiet your inner voice. What stops us from speaking up or sharing our creative ideas, and how to evaluate things as a third-party observer. Learn more about your ad choices. Visit megaphone.fm/adchoices
Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In this episode we discuss the definition of empathy (it’s more than you think); discuss nostalgia marketing examples; misconceptions about empathy; and how SEO can give you great empathy insights. Learn more about your ad choices. Visit megaphone.fm/adchoices
Want to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you. Mark talks about how he lost more than 150 lbs, and gives actionable and inspiring advice to help you nourish your success by being happier and identifying your purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices
What is a brand storytelling framework and why do you need one? Today, I’m going to talk more about the importance of having a strategic brand storytelling framework. What a brand storytelling framework includes, and tips to get started on yours. Or, revisions you should make to your current brand storytelling framework. Plus, a plug and play brand storytelling framework template for you. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content marketer who wants to more emotionally connect with their audience and drive ACTION. Which— is ALL of u Learn more about your ad choices. Visit megaphone.fm/adchoices
First episode. Let's get on the same page, shall we? What is brand storytelling marketing? We'll discuss the brand storytelling definition, why I decided to create an entire podcast dedicated to brand storytelling and content marketing to help you; what my obsession with empathy is; and more about who the heck I (Sarah Panus) am. Learn more about your ad choices. Visit megaphone.fm/adchoices
How do I focus my brand storytelling strategy so work is less overwhelming? What are other brands doing? How can I be more creative? Welcome to the Marketing With Empathy podcast with content strategist, Sarah Panus. If you’re a Brand Storytelling, Content Marketing or Communications pro, join Sarah and her smart brand storytelling guests as they discuss empathy-driven strategies, ideas and inspiration for brand storytelling, influencer marketing, creativity, and mindset topics to believe in yourself mor Learn more about your ad choices. Visit megaphone.fm/adchoices