Speaker Insight presents: The On Your Terms Podcast: Recent Episodes
Speaker Insight
ON YOUR TERMS! PODCAST - FOR SPEAKERS, AUTHORS and COACHES
Welcome to the ON YOUR TERMS podcast where speakers, authors and coaches discover how to discover their purpose, monetise their IP & market their message.
In every episode, Kelly Tyler & Helena Holrick, founders of Speaker Insight Ltd, will cut through the noise & hype of the ‘Expert Industry’ space and give you practical, non-cookie cutter advice, so you can run a successful business, authentically.
If you want to continue the conversations, connect with peers, publishers and agents and access speaking gigs and PR Opportunities, then join their Facebook Group The Connection Hub https://www.facebook.com/groups/TheConnectionHub/.
To access free resources and work with Speaker Insight in the online & coaching programmes visit their website www.speakerinsight.com
Today we focus on how you can run your own events to either get attention or make money or both!
Running events is a great way to get in front of ‘your crowd. But it’s also hard work. So before you agree to run or be part of one, you need to know what you want that event to do for you - for your reputation, credibility, and sanity!
Do join us in The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Today’s episode shines a light on those all-important opening lines – whether you are speaking on a stage, recording a podcast or writing copy, blogs or your bio.
Grabbing and keeping attention is what the first line of anything needs today, and today we’ll be sharing ways to help you come up with the perfect lines for you.
So what’s the 1 action step you are going to take from this episode to help you create a business ON YOUR TERMS?
Do join us in The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Today’s episode is focused on what to do to make your book a bestseller and what that actually means. Because the kind of bestseller you want will guide your marketing activities, so you need to know what you want and why you want it.
We’ll guide you through two core types of bestseller and share some things to do that can help you hit that top spot.
Do join us in The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
So, what’s the 1 action step you are going to take from this episode to help you create a business ON YOUR TERMS?
Whether you are a speaker, author or coach it can sometimes feel like you're constantly working in your business. Join us in this episode as we look at the importance of taking time out for yourself as well as creating structure in your business that allows you to breathe when you need to.
Today’s episode is all about helping you get speaking engagements. Whether you are a speaker, author or coach, you need to factor speaking in as part of your visibility strategy. We’re talking about how you prepare yourself well, so you can stand out.
We’re also going to share what you need to have in place, and what you can do to proactively line up your speaking gigs for the year. We will even help you by giving you a directory of all the stages you can speak on!
To access the directory of stages, click here: https://www.speakerinsight.com/speakinggigs
Do join us in The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Today’s episode will remind you about one of the essentials you need in your business.
Your CRM or Customer Relationship Management System is the key to running your business. It helps you provide good customer service, it allows you to automate responses and make good use of your time and it generally is an undervalued and underused part of your business.
Let us help you make the most of yours (or know how to choose one if you don’t have one) because your life as a speaker, author or coach just becomes much easier when you do.
Do join us in The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Today’s episode will help you get more speaking gigs as we are helping you to create a speaker showreel – it’s an essential marketing asset, that only 5% of professional speakers have!
Making a showreel is a no-brainer way to stand out from the crowd, but you need to make sure it tells the story you want it to tell, so that bookers will see it and understand just why they need you. We’ll talk you through what should and should not be in yours!
Do join us in The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Todays episode will help you stand out from the crowd by developing your own Intellectual Property, whether that’s in the form of your products or in your brand and unique processes.
Developing and owning your own IP allows you to do more in the business, and positions you uniquely because you have something that only you bring to the market place. That makes it easier to stand out and make the impact you want to make.
Do join us in The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
This episode will help you explore how you are perceived and received. We’re talking about what you want to be “Known For and Seen As”
What people say and feel about you is vital. It’s a key way to get your work ‘out there’. And to landing those all important gigs and customers. You are actually in charge of that, even though many of you don’t realise that. Let’s talk you through how you can ensure that what they say about is what you want them to!
Do join us in The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Today we are talking all about turning people into clients by making sure that the products and prices you have serves every one of your avatars at the stage they are at.
Most speakers, authors and coaches don’t have their product range set up in a way that works for them and that makes sense for their customers. We want to help you make the right products at the right stage for the right level that your clients are at. Don’t make products for the sake of it, make them make sense!
Join The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Today we are exploring how to raise your game – and why it’s important to know what’s working in your business. When you want to grow, you have to know what that growth looks like and what you need to do in order to make it happen. That requires looking back to work out where you are currently effective, efficient and productive - and where you are not!
We’ll guide you through the process of what to look at and for that you can use to set up your business to scale to your next level, so you are not just fixing problems but actually growing.
Join The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Today we are talking about you feeling confident about using your past and your interests to make the claim that you are indeed an expert. A lot of speakers, authors and coaches struggle to do this because they don’t feel they’ve earned the right to.
Let us help you see that you already ARE an expert, and support you in understanding how you can feel fully confident about the authority and expertise you bring, the experience you use to help you do so and the research you do to keep you at the top of your game.
Join The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
When you set out to be a speaker, author and coach, you have a message to share and a passion to share it. But the reality of running a business can take some of that passion. This episode focuses on what you need in place to have what it takes to make your business a success, On Your Terms.
There are a lot of practical things that the business requires of you, things you need to take responsibility for and make time for. We’ll guide you through those foundations in this episode so you can identify your gaps and make sure you really have got what it takes.
Join The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Today we are talking about market research. One of the biggest mistake experts make when creating courses, programmes, events & books is assuming they know what their potential clients want!
We encourage you to do market research & beta test before you launch anything so you don’t waste your time or lose your audience. Market research allows you to reconnect with their desires and needs so you can make products that they will love.
Join The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
Today we are going to help you to become interesting!
One way to stand out from the crowd is to ensure you always have something interesting to say. And the way to do that is to always focus on the “buzz in your business.”
Having something to say that is intriguing, enticing or inspiring when asked ‘how’s it going’ is ALWAYS preferable to saying ‘everything’s fine’. Today’s podcast will help you know what to say so people always find you interesting.
Join The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.
You need to stand out from the crowd, and the best way to do that is to get really clear on your Unique Selling Point (your USP). Today we explain the concept of finding and using your “Golden Thread” to explain why you do what you do in a way that makes what you do make sense.
Being present and front of mind is vital for speakers, authors and coaches. Many of you feel the pressure of having to create ‘all the time’. It’s important to be consistent, but that doesn’t mean it has to be hard.
In this podcast, we’ll share some ways to create with ease, in a way that allows you to be consistent without too much effort. That way, you can get on with giving value, and building your business, whilst still showing up and being seen in a way that serves you well.
All your products deserve a decent launch. But most speakers authors and coaches don’t give launches the time or focus that it takes to REALLY make the most of it.
In this episode, we talk you through just what to do to make your next product launch a success. There’s more to it than you think – and you have to get it right to make the impact that you know your launch can have, whether that’s your new talk, programme or book!
Are you using everything you know about your ideal client to market yourself? Most speakers authors and coaches don’t. They think it’s enough to know just the basics. But you can’t do effective marketing on the back of that. You have to know, really know, them – and then use what you know to make the most of the ways they can get to know you!
How to ask for help
Working as a speaker, author or coach can be a lonely business, and we can get conditioned into being the expert. It’s a double-edged woe because we then stop ourselves asking for the help and information we need to make the most of our businesses, and it makes us more isolated!
In this episode, we look at how to ask for help and what help to ask for, because none of us can grow our businesses without the support of others. Also, it’s just more fun that way. But there’s a right way to get just what you need, and not feel uncomfortable.
How do you stand out?
As speakers, authors and coaches you are in an ever-increasing market. You need to be memorable, find your style and own it to get the attention of bookers and clients.
In this episode, we help you think through what makes you unique and what you can do to highlight these to stand out from the crowd. You’ll understand how you can use your experience and expertise in a blend that attracts attention.
Come and join us inside The Connection Hub to continue the conversation.
Welcome to the ON YOUR TERMS podcast where speakers, authors & coaches discover how to discover their purpose, monetise their IP & market their message.
In every episode, Kelly Tyler & Helena Holrick, founders of Speaker Insight Ltd, will cut through the noise & hype of the ‘Expert Industry’ space & give you practical, non-cookie cutter advice, so you can run a successful business, authentically.
If you want to continue the conversations, connect with peers, publishers & agents and access speaking gigs and PR Opportunities, then join their Facebook Group The Connection Hub https://www.facebook.com/groups/TheConnectionHub/.
To access free resources and work with Speaker Insight in the online & coaching programmes visit their website www.speakerinsight.com