Web Marketing That Works: Recent Episodes
Adam Franklin & Toby Jenkins
Come behind the scenes of real-life marketing experiments with your hosts Adam Franklin and Toby Jenkins. Hear guests confess their failures and reveal the truth about what really works on the web. The show is brought to you our book "Web Marketing That Works". Download the bonus 33 free templates from www.bluewiremedia.com.au/book
“What we need to know is exactly what is on our buyer’s mind.” Adele Revella (Tweet this)
In this episode I talk with Adele Revella about the buyer persona – how and what to know about your ideal buyers.
Show-notes:Key points* Adele is the author of the book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business, and the founder of the Buyer Persona Institute. * Specialised interviews with buyers will help you get their persona. * Get them to open up and tell you the story of their decision. * 5 rings of buying insight: + Priority initiative ring of insight + Success factors insight + Perceived barriers insight + Decision criteria insight + Buyer’s journey
People mentioned* David Meerman Scott
Links mentioned* Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business * Buyer Persona Institute
Get in touch with Adele* Get free resources at BuyerPersona/Resources * Go to her website at BuyerPersona.com * Get her book at BuyerPersona.com/book * Follow her on Twitter @buyerpersona
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The post WMTW 150: Adele Revella author of Buyer Personas [Podcast] appeared first on Bluewire Media.
Updated on March 8th, 2017
“You are only as strong as your weakest link.” Dorie Clark (Tweet this)
In this episode I talk to Dorie Clark about building a profile online as a recognised expert.
Show-notes: Key points * Dorie is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. * There are 3 key categories to be known as a recognised expert: + Content Creation + Social Proof + Network * Share your ideas to create authority * Be credible * Her 3-step process for building a following: + Your close in network + Building an audience + Building a community
People mentioned * Tom Peters * Dan Pink
Links mentioned * Reinventing You: Define Your Brand, Imagine Your Future * Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
Get in touch with Dorie * Get her Self-Assessment workbook at DorieClark.com/Adam
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The post WMTW 149: Dorie Clark author of Stand Out [Podcast] appeared first on Bluewire Media.
Updated on November 10th, 2019
Digital marketing tips “Get started with these digital marketing basics.” Adam Franklin (Tweet this)
Digital Marketing Tips Show-notes: Key points 5 digital marketing things to get right in 2017:
- Know your ideal buyer
- Know your best buyer
- Give the buyer-persona a name
- Uncover a lead magnet
- This is the magic ingredient
- Concise and simple
- Share it online
- Set up a landing page for the lead magnet
- Get their email address
- Build an email marketing funnel
- Nurture them with content
- Start simple and small, then build on that
- Spread the word
- Spread it online, utilise social media
People mentioned * Neil Patel
Get in touch with Adam * Email him at Adam.Franklin[at]bluewiremedia.com.au
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The post WMTW 146: Digital Marketing Tips [Podcast] appeared first on Bluewire Media.
Adam and Franziska talks about Position and Perception and how it helps in your business.
Updated on January 6th, 2017
“Have that direct relationship with the influencer.” Adam Franklin (Tweet this)
In this episode I answer a question from a podcast listener, Adithya Murali who is the content marketer at Techwyse. He asks, “How do you scale influencer outreach in a non spammy way?” In today’s show I answer Adi’s question.
Show-notes: Key points Here are the stages to building a relationship with an influencer:
- 1st stage
- Identify the influencers in your industry
- Find out what you can about them. Get a virtual assistant for this.
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The post WMTW 144: “How Do You Scale Influencer Outreach in a Non Spammy Way?” [Podcast] appeared first on Bluewire Media.
Adam and Michael talks about Michael's new book "Beyond the E-Myth", scaling and providing great products
Adam talks to Chloe about the 5 steps in customer relationship and all about marketing.
Adam chats with Ilana about Re targeting, Facebook ads and a lot more about online marketing.
Adam Franklin chats Navid Moazzez about virtual summits, influencer outreach and a whole lot more.
Adam Franklin chats to Emma and Carla Papas, the Merrymaker Sisters, about getting started with an online business, podcasting, dealing with negative nellies, and getting a book deal.
Adam Franklin chats to Jay Baer about customer services, responding to negative comments and hugging your haters.
Adam talks to David about funny public speaking, it's do's and dont's and telling a funny story.
Adam talks to Robert about starting a blog, quality content and loving and enjoying work.
Adam Franklin chats to Tor Refsland about guest blogging, influencer outreach, and content marketing
Adam Franklin chats to Jill Stanton Screw the 9-5 about content, community and sales funnels.
Kate talks to Adam about finding the avatar, listening to your audience and building a community.
Adam Franklin chats to Will Blunt about blogging, social media tools and reaching out to people.
Adam Franklin chats to Will Hoekenga about writing for sales copy, content, guest blogs, and reaching out to influencers
Adam Franklin chats to Ian Cleary about social media, email lists, sales funnels and public speaking.
Adam Franklin chats to Michael Port about public speaking, rehearsing, performing online and stealing the show.
Adam Franklin chats to Trevor Young about modern PR, and building a reputation online and growing that into a business.
Adam Franklin chats to Teresa de Grosbois about influence, authenticity and shining the light on others.
Kevin Kruse’s bio:
• Inc 500 serial entrepreneur,
• New York Times bestselling author
• Top 100 Business Thought Leader by Trust Across America.
• Over the last 20 years Kevin has started or co-founded several multi-million dollar companies which have won awards for both fast growth as well as employee engagement.
• Kevin has worked with Fortune 500 CEOs, startup founders, US Marine Corps officers and non-profit leaders.
Today’s episode:
• Marketing your business with books
• why a book that took him 3 days to write has far outperformed one that took him a year!
• Latest project: time management and extreme productivity hacks where he interviewed billionaires, entrepreneurs, olympic athletes and straight A students. Full disclosure - small quote from me
• How to use the prospect of death to drive productivity
• Why to do lists are so ineffective
• Counter intuitive advice from Intel’s founding CEO Andy Groves
• And much more
Adam Franklin chats to Frank Bria about the process for growing from 6 to 7 figures and avoiding feast or famine.
Adam Franklin chats to Josh Denning about SEO and some of the things to look out for!
Plus what you can be doing yourself as a marketer.
Adam Franklin chats to John McIntyre (aka the Autoresponder Guy) who is
host the McMethod podcast about email marketing, growing your list and the power of autorepsonders.
Adam Franklin chats to Sam Horn about being intriguing online and elevator connections.
Dan Norris on his third time on the podcast talks about his new book "Content Machine" and how to grow your business thru content marketing.
They talk about:
His business journey from service provider to product maker to app incubator.
How he was able to pinpoint and then market to a captive audience.
How he believes apps are best used in business.
Founding partner of Instinct Brand Equity Coaches
Author of #1 Business Bestselling book “Brand - It ain’t the logo, it’s what people think of you”, His book is the clearest explanation for brand that I’ve ever come across.
He was responsible for bringing back the 3 stripes for Adidas and convinced Energizer to keep the bunny.
Some great branding insights in this podcast - the exact steps you need to build you brand foundation, the 14 minute interview and questions you need to ask your customers
Whether you’re just starting out, or established in business, there are really important lessons in this discussion. I had to take notes as we went!
Chris Adams chats to Adam Franklin and gave powerful insights about effective storytelling and content creation.
His journey from Silicon Beach (Bondi in Sydney) to Silicon Valley.
His cadences for building an inbound marketing asset that drives 50 thousand + views and 500+ leads each month
How he has been able to use his data to massively improve his marketing
He also shares the lessons from his transition as entrepreneur to CEO and the 3 crucial roles he has to attend to each day.
And much more
Adam Franklin chats to Darren Rowse about blogging, creating quality content and establishing presence online.
Adam Franklin chats to Robert Coorey about digital marketing, email funnels and much more.
Adam Franklin chats to Tom Panos about how he’s grown his email audience to over 19k in just a few years.
Adam Franklin chats to Greg Cassar about direct response digital marketing, and the profit triad.
Adam Franklin chats to Clint Arthur on how to get mainstream publicity and use that to build your online profile.
Adam Franklin chats to Matthew Pollard about rapid business growth and delivering value for your audience.
Billy Murphy talks to Toby Jenkins about his business and marketing journey from professional poker playing and e-commerce business to mastering Instagram. He shares how he applies his concept of Expected Value to everything he does.
Adam Franklin chats to Wayne Breitbarth about using LinkedIn to generate business opportunities and converting LinkedIn contacts to email subscribers.
Adam Franklin chats to Lynette about overnight success, Googe+ and the perfect length for content.
Adam Franklin chats to Ramsay about blogging, email marketing, traffic, SEO, autoresponders and keyword research.
Adam Franklin chats to Donnie about what copywriting is, falling in love with your customer and making verbs work for you.
Adam Franklin chats to Jonathan about his blogging framework and all the online tools you need to master blogging!
Adam Franklin chats to Steve about winning referrals by being helpful and reverse prospecting on LinkedIn
Adam Franklin chats to Josh about all the wonderful opportunities on LinkedIn to build relationships with influencers, connect with prospects and contribute to groups.
Liz shares the lessons she has learned from raising $140M for charity, growing a 25,000 member community and launching a non profit.
Simon Knapp talks to Toby Jenkins about his 20 years of retail experience and how that has translated into his new video marketing startup Pixmoto.
Adam Franklin chats to James about content marketing, why it’s good for traditional businesses and tips for getting started.
Adam Franklin chats to Ben about practical social media advice for business owners and some advanced marketing automation tips.
Peter Barnes shares the lessons he’s learned in his business and marketing journey and the 12 month turnaround of his education product business.
Toby Jenkins talks to Aimee Engelmann about how her first clients were crucial to growing Beepo from 0 to 150 staff in 1 year.
Waverley Stanley shares the importance of creating a family around a non profit organisation.
Adam Franklin chats to Dionne about the absence of business executives on social media and why there is no reason to be afraid.
Toby Carlisle talks to Toby Jenkins about the marketing strategy and process for investment funds and his lessons from his journey to establishing authority: blogging, national media coverage, Twitter, influencer outreach and much more.
Toby Jenkins talks about the power of guest blogging and the 5 step process to create your guest blogging strategy.
Adam Franklin chats to Dov about joint ventures and building a marketing system. The three questions people must answer before they buy from you.
Adam Franklin chats to Steven about how to do effective video marketing. 3 easy and tips for lighting, backgrounds and audio, plus overcoming the mental barriers.
Toby Jenkins chats to David Nihill about the importance of humour in business presentations and the 5 specific steps to make your speaking much funnier.
Adam Franklin chats to John Corcoran on how to talk to Presidents, writing great speeches that end up on The West Wing and adding value to VIPs.
Adam Franklin chats to Jeff about finding your calling and confronting the discomfort and obstacles that pave the way to happiness.
Adam Franklin chats to Sean d’Souza about the marketing psychology, why you only want customer who consume your material and the Bikini Principle of content.
Adam Franklin chats to Judy about how to grow your network strategically by being helpful and purposeful. Learn to apply the 5 + 50 + 100 in your business.
Adam Franklin shares his process and tips on how to invite an influencer to be a guest on your podcast.
Adam Franklin chats to Cas about mistakes to avoid and why we need to get out of our way sometimes.
Adam Franklin chats to Jordan about the charm, confidence and charisma in the online world.
Adam Franklin chats to Chris Ducker about outsourcing marketing tasks and podcasting to boost your profile.
Adam Franklin chats to Jeremy about building a sticky brand that stands out and attracts customers. What we can learn from big brands like Google and how that applies to small and medium businesses too.
Here's how Jaime landed high profile guests like Seth Godin and who her 3 white whales.
Adam Franklin chats to Gini about the hits and misses on her marketing journey. Like how blogging leads to 80% of revenue and why some products have failed.
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Mark’s 3 specific criteria for investing
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Why he actively focussed on building a community around his business
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Why he believes that every business needs to become their own PR agency
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What he keeps pinned to his wall to prevent him forgetting about his failures.
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Listen out for: his marketing philosophy that was inspired by Australia’s best known advertising man - John Singleton.
Toby talks to Tom Morkes, founder of Insurgent Publishing about influencer outreach, a disciplined approach to success, the importance of multiple projects, crowdfunding and the key lessons he learned from 5 years of active duty as an Officer in the US Army.
Adam talks to Matt on defining your customers, educating your market and connecting with influencers.
Chris spoke to me about the obstacles and challenges non profits face, the kinds of marketing that has worked for them, how they’ve found and appointed ambassadors and much much more.
Toby talks to Sam, founder of Stab Magazine about starting from scratch, taking it digital and how the audience must come first every time.
Adam talks to Kate Toon about SEO, copywriting and the importance of working with people who laugh at your jokes!
John talks to Toby about his philosophy of vision, culture, people and planning that enables him to create high performance teams and the importance of process. He also shares his quiet place that he used to develop his philosophy and why he is never satisfied.