Lets Talk About Real Estate with Lisa B: Recent Episodes
Lisa B
Welcome to the new version of Let’s Talk About Real Estate Podcast. The podcast for real estate agents everywhere.
I’m Lisa B and together with Bjorn Kunzel we are going to talk about everything real estate.
We talk about what’s working, what’s not, what's new, what’s old, technology, and anything else to do with real estate.
We’ll answer your questions from the Facebook Group Let’s Talk About Real Estate, so if you have a question we can help..
Join the Facebook group today and again.. Welcome to the show.
If you have a question about real estate, then please join the group on Facebook also called Lets Talk About Real Estate.
Thank you again for joining us don’t forget to subscribe to the podcast and see you next week!
In this episode of the Let's Talk About Real Estate podcast, I'm joined by Sasa Peci from All Properties Group in Browns Plains, Queensland. Sasa arrived in Australia as a refugee in 1998 with nothing but a strong work ethic and a determination to build a life. Seven years into his real estate career, he is now one of Logan's top performing agents. In just his second year in real estate, Sasa achieved $940,000 in GCI. According to REA data, he sold 127 properties in the past 12 months, with an average of just 13 days on market. What truly sets Sasa apart is his people-first mindset. His success is built on discipline, consistency, and mastering the fundamentals, even when no one is watching. In this conversation, we cover: What agents misunderstand about working in competitive and non-glamour markets What really separates top performers from the rest How Sasa stays disciplined on the days motivation is low The habits and systems he protects as volume increases How his prospecting and follow-up have evolved over time What actually wins listings before sitting at the table How he handles rejection, setbacks, and high-pressure moments The advice he would give agents who feel stuck or are questioning the industry This episode is a must-listen for real estate agents who want real insight into what it actually takes to build sustainable success in this business.
Welcome to the Let's Talk About Real Estate Podcast This week's episode features Carolyn Drane, and we're diving into a topic that doesn't get discussed nearly enough - How to Battle Burnout in Real Estate. Carolyn has been in real estate for most of her life. She's one of those agents who has truly been there and done it all. From owning her own successful business in Queensland for many years to now working with Elders in Victoria, she's experienced the industry from every angle. Licensed in both QLD and VIC, Carolyn also holds a Diploma in Business Management and is well known for her expertise in acreage, lifestyle, and equestrian properties. She has been recognised in the REB Top 50 Women in Real Estate, which speaks volumes about her dedication and success. After decades of being self-employed and constantly running at full speed, Carolyn made a huge change, she moved interstate, joined a new company, and rediscovered how to love real estate again, this time without the burnout. When she's not selling property, she's spending time with her horses, riding through the mountains or along the beach, or helping others through equine-assisted therapy. In This Episode Carolyn shares insights from more than 30 years in real estate. What's changed for the better, what hasn't, and how the industry has evolved. She talks about her experience running her own business, the pressures of being self-employed, and what burnout really looks like for a real estate agent. She opens up about the moment she realised she couldn't keep going at the same pace, the warning signs that she was heading toward burnout, and how stepping away helped her rebuild a healthier relationship with real estate. Carolyn also discusses what helped her recover mentally and emotionally after years of running a high-pressure business and how her perspective has shifted since returning in a different role. Starting Again (With Wisdom) Now working in a corporate role with Elders, Carolyn talks about what that transition has been like after decades of being her own boss. She explains why she says her new environment feels like "stepping back in time," what "back to basics" means in her day-to-day, and what she would do differently if she were starting over in real estate today. Balance, Numbers, and Perspective Outside of work, Carolyn lives a rich life surrounded by her horses and lifestyle properties, and through her work in equine therapy, she helps others find balance too. She shares her advice for agents who feel like they're always "on," why so many agents avoid knowing their numbers, and her thoughts on the difference between perception and reality in real estate. Wisdom for Agents For those who might be teetering on the edge of burnout, Carolyn offers heartfelt advice and wisdom on how to regain control, rediscover joy, and define success on their own terms. She also shares how her definition of success has evolved and what she loves most about real estate today compared to when she first started. Carolyn Drane Elders Bairnsdale 📞 0418 283 762 📧 carolyn.drane@elders.com.au
Meet Ryan McCann - First National Cleveland - Redland Bay With more than 27 years in real estate, Ryan McCann has built a reputation as one of Australia's most successful and respected agents. As Director of First National Cleveland Redland Bay, he leads one of the nation's top-performing sales and property management offices. In this episode, I sit down with Ryan for an open and honest conversation about what it really takes to succeed in real estate. I've known Ryan for many years, and I can tell you, he's as genuine as they come. No fluff, no ego, just real, actionable insights from someone who's done it all. Ryan shares the lessons, habits, and mindset that have driven his success, and he doesn't hold back. Tune in as we dive into the following questions: What have been some of your achievements work-wise in the last 14 weeks? What are the personal achievements over the last few weeks? What's one thing people might be surprised to learn about you? If you weren't in real estate, what would you be doing? You operate in one of Australia's most competitive markets - what separates great agents from good ones in your area? What are your top tips for preparing for the new year? Best advice for new real estate agents? What's one thing you wish every real estate agent would stop doing immediately? Best advice for existing real estate agents? What daily habits or rituals have been the biggest game changers for your productivity or mindset? How do you balance ambition with avoiding burnout? What leadership lessons have you learned through managing people and growth? You've built a powerful brand and reputation - what advice would you give agents who want to do the same? Lisa B - https://www.lisab.com.au www.TheRealEstateClub.com.au Ryan McCann First National Cleveland #firstnational #ryanmccann #redlandbayrealestate #letstalkaboutrealestaet #redlandsbay
With over 24 years in real estate, Mark Lloyd has worked across a range of franchises and businesses, achieving incredible results along the way, including an impressive 132 sales in a single year. Now, Mark has found his home at eXp Realty. He says it's the most rewarding time of his career, both personally and financially. Running his own business, powered by eXp, has given him the freedom, support, and earning potential he'd always wanted in real estate. In this episode, Mark shares his journey, what drew him to eXp, and how the model has completely transformed his life and business. If you'd like to learn more about eXp Realty and what it could mean for your career, you can reach out to Mark directly at 0414 687 754 or mark.lloyd@expaustralia.com.au.
In this episode of , Lisa B is joined by to reveal the top three things you MUST know about how eXp Realty works, especially if you're a real estate agent in Australia looking for more freedom, higher earnings, and genuine business support. Terri shares her favourite parts of the including the ability to build a personal brand (your name, your colours, your style) and grow your business your way. She highlights the low costs, the freedom to focus on listings and clients, and the relief of leaving behind expensive overheads and office politics. With real estate backend support services like trust accounting and compliance handled for you, Terri explains how she now earns more and keeps more. Lisa B talks about the 5 ways to earn income with eXp Realty. How agents can build long-term assets, The power of transparent pricing. No lock-in contracts, no hidden agendas. With low monthly fees and a maximum annual commission cap of just $25,000, eXp Realty Australia helps agents not just make money, but keep it. 🔑 Highlights include: How to build your personal brand under eXp Realty The shift from high overheads to low monthly fees The benefit of 100% commission after capping Trust accounting and compliance done for you No office politics - choose who you work with Transparent structure, no hidden fees or surprises Real real estate business support services designed for growth Whether you're a solo agent or building a team, this episode shows why eXp Realty is transforming how agents run their businesses in Australia. Lisa B: / Terri Cooper Phone – Other suggested videos about eXp Realty Australia -
AI, Automation & the Human Advantage: The Future of Real Estate with , CEO of In this episode of , . and sit down with Leo Pareja, , to explore the powerful impact of AI and automation on the future of real estate. Leo shares his forward-thinking vision of a world where agents can automate everything - from marketing and video creation to blog writing and even phone calls. But he’s clear on one crucial point: AI will never replace authentic human connection. The agents who embrace technology while staying personal, present, and client-focused will be the ones who thrive. AI will help you with your weaknesses and your strengths - that’s a great way to look at things. 🔍 Some of the key questions we explore in this episode: What is your vision for the future of eXp Realty over the next 3 - 5 years? How will artificial intelligence reshape the real estate industry? What’s been your biggest leadership lesson since becoming CEO? If you’re ready to discover how to stay relevant, stand out, and succeed in a rapidly changing market, this is an episode you won’t want to miss. If you are interested in learning more about eXp Realty Contact - Lisa B: / Bjorn Kunzel: / 🎧 Other Relevant Podcasts: ● ● ●
How do you handle fee objections? When a seller says they won’t pay what you believe you are worth? In this powerful content-filled episode, Lisa B. and Terri Cooper reveal more than 40 practical and persuasive ways to handle fee objections to win more listings without lowering your commission. These objections are straight out of Lisa B’s The Real Estate Club. Whether you're new to real estate or a seasoned pro, you'll walk away with real strategies you can use immediately. Lisa and Terri touch on the surface to handle each objection, which is just a taste of what’s covered inside . The Real Estate Club members get full access to scripts, training, and support to close more deals, without ever compromising on commission. If you want access or have questions? Reach out to Lisa B. today and learn how you can be invited. Understand fee objections once and for all. If you are interested in finding out more about eXp Realty please contact either Lisa B Phone Email Or Terri Cooper Phone Email
How to leave an office gracefully: and discuss Career Transitions and Building Trust Through Reviews In this episode, I sit down with , a respected and seasoned real estate professional who has quietly navigated situations and challenges the rest of us could not even begin to comprehend. Despite it all, he continues to lead with integrity, resilience, and a HUGE heart. We dive into how to leave your current real estate office professionally and transition gracefully into a new chapter - and what that move could look like when joining eXp Realty. We also explore the power of client reviews: what really matters, how to ask for them, and how Tim Hosking has earned an extraordinary 401 reviews on . This podcast is packed with raw feelings, practical advice, honest reflections, and inspiration for any agent looking to take the next big step in their career with purpose and professionalism. You simply must watch this episode. Here you can learn from Tim about resilience, time management and how important it is to have systems. If you are interested in talking to Tim about eXp Please contact him here Email Phone Lisa B Phone
🎙 Podcast - Let’s Talk About Real Estate Episode: John Kitchens and Lisa B - Health, Wealth and Happiness In this episode, John Kitchens and I discuss the many sides to Health, Wealth and Happiness. John is a powerhouse real estate coach with over 20 years in the industry, 13 years of one-on-one coaching, and more than 17,000 individual coaching calls under his belt. We dive deep into what he’s learned from coaching many real estate agents. The breakthroughs, the blocks, and life lessons. We discuss: ● The biggest things he’s learned from coaching real estate agents ● The truth about people and their potential ● The best piece of advice he can give any agent right now ● Why he says he has a unique perspective and what that really means John is also an ultra-endurance athlete, having completed 3 full Ironman triathlons and four 100-mile runs (with another coming up in the Florida Keys). He shares what drives him, how mental toughness translates to real estate success, and what advice he has for anyone looking to push beyond limits - in fitness or in business. Whether you're an agent, coach, athlete, or just someone striving to live fully — i think this episode will leave you fired up. Lisa B: / 🎧 Other Relevant Podcasts: 🏢 🏆 🤝
🎙 Podcast Let's Talk About Real Estate Episode: How to Approach Withdrawn-From-Sale Properties with Terri Cooper & Lisa B The Hidden Goldmine. Together with seasoned real estate agent Terri Cooper, we shine a light on one of the most overlooked opportunities in real estate: Withdrawn From Sale (WDFS) properties. Terri and I break down: ● Why wdfs properties are a goldmine ● The right mindset and timing to approach withdrawn sellers ● Proven scripts and strategies to open the conversation ● How to position yourself as the solution to their past frustration Whether you're a new agent or a seasoned professional, learning how to work with WDFS can add serious listings to your pipeline. All without the competition of traditional prospecting. If you’ve been looking for a fresh angle to grow your business, this episode is for you. #exp #exprealty #realestatetraining #wdfs #withdrawnfromsale #expaustralia Lisa B: 0412 210 558 / lisa@lisab.com.au Terri Cooper Phone - 0404 068 681 Some links you will find helpful: • Unlocking AI in real estate: Expert insights with Tristan Lovell - https://www.youtube.com/watch?v=z8pAB4v0G1U • Never Before Made Public! eXp explained - eXp Realty Australia - https://www.youtube.com/watch?v=Yv4BFr00l-Y
Welcome to Lets Talk About Real Estate Podcast. On today's episode, Bjorn Kunzel and I sit down with Hayley Beckett, a seasoned real estate professional now with eXp Realty in South Australia. With over 18 years in the industry, Hayley has navigated various roles. From receptionist to property manager, and now as a leading sales agent . Her journey reflects a deep understanding of the real estate landscape and a commitment to excellence. Hayley's reputation precedes her; she's known for her straightforward approach and unwavering dedication to her clients. Her impressive track record includes, on one platform, 87 verified reviews with outstanding client satisfaction. If you are a Real Estate Agent looking for inspiration, and you would love to take control of your future, call Hayley. Phone 0488 794 510 / hayley.beckett@expaustralia.com.au Lisa B: / Bjorn Kunzel: /
In this episode of , . and chat with . Rahil is a passionate agent in eXp, who has a fresh AND powerful perspective on real estate. Rahil doesn’t wait for things to happen, he MAKES things happen. With a background in B2B sales, marketing, and management, Rahil also brings conventional residential sales experience along with all facets of development experience to his clients. In this podcast, we dive into what Rahil considers traits that he credits to his success in real estate, what he thinks agents starting in real estate should focus on, and why he believes eXp Realty is the best real estate model. Rahil previously worked in a Ray White franchise, so if you are curious to know the differences between Ray White to eXp, feel free to reach out to Rahil. If you would like to find out more about The Real Estate Club contact Lisa B. Entry to the training is by referral or direct contact only. Some links you will find helpful: Lisa B: / Bjorn Kunzel: /
🎙 Let’s Talk About Real Estate Podcast with Lisa B. Future-Proof Your Business: Brigette Connery In this episode, I’m joined by Bjorn Kunzel - In todays episode, we talk to an amazing real estate professional, Brigette Connery. We ask Brigette what makes her stand out in her market. We explore: ✅ The top 3 things Brigette does exceptionally well in real estate ✅ Brigette’s insights into the biggest opportunities for agents to grow ✅ Why she is passionate about eXp Realty ✅ And why agents would benefit by giving Brigette a call about the advantages of eXp Realty A must-listen for agents who want to level up and build a future-proof business. If you would like to find out more about The Real Estate Club contact Lisa B. Entry to the training is by referral or direct contact only. Brigette Connery: / Lisa B: / Bjorn Kunzel: /
🎙 Let’s Talk About Real Estate Podcast with Lisa B. Vendor & Buyer Management In this episode of Let’s Talk About Real Estate, I chat with Bjorn Kunzel about one of the most important (yet often misunderstood) parts of the real estate process. Today we are going to be talking about managing vendors and buyers effectively. Bjorn and I will break down the psychology and behaviour behind the three main types of sellers and how similar categories can be applied to buyers when reversed. So before we discuss how to manage our vendors, we first need to understand that there are 3 main categories of vendors. A Sellers ✅ Highly motivated ✅ Committed for a clear reason ✅ Often working with a deadline ✅ Reasonable and ready to go 👉 Your goal: Find them the best buyer at the best price that works for them. B Sellers 🔁 Want to sell, but don’t need to 🕒 No urgency or pressure 💰 Price-sensitive ⏳ Happy to wait (for now) 👉 These sellers can change motivation over time—watch for shifts. C Sellers 🚫 Not really interested in selling 💸 Will only sell for an inflated or unrealistic price 😬 Can be driven by ego or greed 👉 Often the most difficult to manage and least likely to transact. Buyer Management: You also have A, B and C buyers. 🔄 Simply reverse the same A-B-C framework For more information, go to If you would like to find out more about The Real Estate Club contact Lisa B. Entry to the training is by referral or direct contact only. If you are considering changing Real Estate Offices, please book a call with Lisa B. Lisa B: / Bjorn Kunzel: / Some links you will find helpful 📃 🏆 🤝
Welcome to the Let's Talk About Real Estate Podcast where we talk about EVERYTHING real estate. In this week's podcast, Bjorn Kunzel and I sit down with James Stacy, one of the top real estate agents at eXp Realty - In this podcast, we uncover some of his strategies! 🚀 We dive into: ✅ The 3 things he does exceptionally well in real estate. ✅ The 3 biggest opportunities for agents to improve their results. ✅ The 3 things he loves about eXp Realty. ✅ The 3 reasons he believes YOU should join him in eXp Realty. If you're a real estate agent looking to level up, this episode is a must-watch! 🎯 Phone - 0427 430 005 Email - james.stacy@expaustralia.com.au
Welcome to The Let’s Talk About Real Estate Podcast! Today, I’m joined by the one and only Hank Avink—a powerhouse in eXp Realty with a team of 1,000+ agents! 🏡💼 Hank is a coach, mentor, and all-around legend. In this episode, we dive into: ✅ The best advice for new and struggling agents ✅ The biggest mindset challenges in real estate (and how to overcome them) ✅ What it really means to build a team of 1,000 agents at eXp ✅ Powerful strategies to grow your business and income If you’re an agent looking for free training, coaching insights, and a better way to scale your career, this episode is for YOU! 🔥
has spent over 30 years in real estate, working with every major franchise along the way. Like many agents, Barry reached a point where his passion and love for the business were gone. He was ready to walk away. He had made up his mind to drive Ubers instead. That all changed suddenly. Barry turned his life around in more ways than one… Sold an incredible amount of real estate, Rediscovered the freedom to live life on his terms, taking 4 overseas holidays Purchased property of his own Reignited his love for real estate, business and his career If you’re feeling stuck, frustrated, or ready to leave the industry, don’t give up just yet. Barry’s story is proof that there’s always another way to thrive. The right team and support can make all the difference. Are you ready to fall back in love with real estate? Contact either Barry or myself today and let’s talk about how you can find your passion, achieve your goals, and live a life you love. Lisa B.0412 210 558Lisa@LisaB.com.au Barry Feldman0410 448 277
Welcome to The Lets Talk About Real Estate Podcast where we talk about all things real estate. Today Rick Hockey and I talk about what changes to a real estate market means. Listen in as we discuss the telltale signs of an increasing market. We discuss the signs of a decreasing market. We also discuss what it means to operate in a stable market and how agents should change and pivot their strategies. known for his proactive approach and exceptional work ethic. He builds meaningful connections with people from all walks of life and has maintained a strong presence in Hedland for over four decades. With over $580 million in property sales throughout his career, Rick is a standout leader in the industry. set him apart from the competition, consistently achieving an average of 10 property sales per month, year after year. What truly distinguishes Rick is his unique three-stage selling strategy, which creates competition and ensures top sale prices, even in fluctuating markets. His extensive knowledge of the real estate industry spans a wide range of areas. He holds a Triennial Real Estate Licence, is a licensed Auctioneer, a seasoned investor and developer, a Depreciation Agent, and is experienced in Pre-Sale Building Inspections, giving him a comprehensive understanding of every aspect of the property industry.
Welcome to The Let's Talk About Real Estate Podcast! In today’s episode, I’m excited to welcome Marguerite Crespillo, an extremely successful member of our eXp Realty network with 31 years of experience in real estate. From owning brokerages to now being part of the cloud-based company eXp Realty. Marguerite’s philosophy revolves around empowering real estate agents to build their businesses around their lives - not the other way around. Isn’t that what we all strive for? On this podcast we discuss - Achieving a healthy work-life balance Implementing effective systems Cultivating amazing referral networks Discover how Marguerite's insights can help you take a different approach to real estate. You can connect with Marguerite HERE - https://margueritecrespillo.com/ Some links you will find helpful 👧 Lisa B - https://www.lisab.com.au 🧑🤝🧑 The A Team Experts - https://www.theateamexperts.com.au 🎥 Top tips for real estate agents in 2024 - https://www.youtube.com/watch?v=9P6DA-_GE3Y 🎥 Why is everyone talking about eXp Realty? - https://www.youtube.com/watch?v=SWxJpZl1Hs4 📝 How To Get Listings - https://www.howtogetlistings.com.au
eXp Luxury is the ultimate edge for agents seeking to dominate in prestige property and the high-end real estate sector. With eXp Realty’s global network of nearly 90,000 agents spanning 24 countries, eXp Luxury offers an unrivaled platform for showcasing prestigious properties. Your listings will gain worldwide exposure and be featured on up to 90 international websites, reaching a high-net-worth audience keen on luxury real estate. As a real estate agent specialising in Australia's prestige market, you’re always looking for ways to list more property, sell more property and elevate your profile whilst providing unmatched exposure for your clients' properties. eXp IS what you have been looking for. In addition to international reach, eXp Luxury gives your listings the opportunity to be featured in world-renowned publications such as the Robb Report, The Wall Street Journal, James Report, and other prestigious digital platforms. This exposure not only elevates your brand but reassures your clients that their properties are receiving the attention they truly deserve. Have the credibility boost of showcasing your properties with the tagline “As Seen In The Wall Street Journal” on your website and marketing materials. That level of prestige sets you apart from the competition. For a modest annual membership fee, eXp Luxury provides you with: International exposure to an exclusive audience. Mastermind groups with top luxury agents worldwide. Global referral opportunities to grow your business. Mind-blowing marketing collateral, including customised landing pages and listing templates designed specifically for luxury properties. Comprehensive vendor reporting, offering your clients detailed insights into their property’s marketing performance. This membership is a win-win: you gain a competitive edge, and your clients enjoy exceptional service that stands out in the luxury market. Ready to elevate your prestige listings and transform your brand? Contact Lisa B from eXp Australia to discover how eXp Luxury can take your real estate business to the next level. 📞 Phone: 0412 210 558 📧 Email: Lisa@LisaB.com.au 🌐 Website: www.LisaB.com.au Some links you will find helpful: • Unlocking AI in real estate: Expert insights with Tristan Lovell - https://www.youtube.com/watch?v=z8pAB4v0G1U • Mr Sridhar Av - eXp India and Lisa B Network Australia - https://www.youtube.com/watch?v=fo0M8hF0Cyo • Why is everyone talking about eXp Realty? - https://www.youtube.com/watch?v=SWxJpZl1Hs4 • Never Before Made Public! eXp explained - eXp Realty Australia - https://www.youtube.com/watch?v=Yv4BFr00l-Y • Dee Mangion - eXp Realty Australia - https://www.youtube.com/watch?v=Vr84iEzZW4Y • Why are agents switching to eXp realty? - https://www.youtube.com/watch?v=peTnIVWt1D4
Host: Lisa B Guest: Judymay Murphy Episode Overview: In this episode, Lisa B welcomes back Judymay Murphy, an international speaker and personal coach, to discuss the vital role of non-business standards in achieving success in business. The conversation delves into how personal habits and life experiences impact professional performance. Key Highlights: Introduction: The Lets Talk About Real Estate Podcast is available on various platforms, including Spotify and Apple Music, with a new feature on KGCI Real Estate radio. Guest Introduction: Judymay Murphy returns, bringing 24 years of experience coaching business and entertainment experts. Main Topic: Discussion on Why Non-Business Standards Matter in Business. Exploration of the impact of personal life on professional outcomes. Key Questions Explored: How personal experiences (like a disagreement with a spouse) can influence sales performance. The effects of external influences, such as books or films, on business mindset and sales. Insights on the law of attraction and its connection to personal energy and business success. The importance of maintaining a clean and organised environment and its relation to personal standards, even if some aspects of life remain messy. Discussion on the invisible influences—beliefs and thoughts—that shape professional success. Addressing the balance between maintaining high standards and leading a fulfilling life: What constitutes “too much”? Listeners will gain a deeper understanding of how high standards in personal life can lead to enhanced business performance. Judymay encourages everyone to reflect on their standards and consider how they can elevate their personal and professional lives. Join us for more insightful discussions, and remember to subscribe to the podcast for future episodes! If you are interested in finding out more about The Real Estate Club Training or eXp Realty If you are interested in having Judymay Murphy on your podcast or feature as a speaker #standards #realestatetraining #exprealty #realtortraining #exppodcast #KGCIrealestateradio #kgcionair #podcast #exp #realestateagents #realestateagents
Host: Lisa B Guest: Judymay Murphy Episode Overview: In this episode, Lisa B chats with international speaker and coach to the experts Judymay Murphy. Judymay resides in London. Judymay shares her insights into understanding different personality types in business through her system called The 8G’s. Key Highlights: Introduction: The Lets Talk About Real Estate Podcast with Lisa B is featured on major platforms: Spotify, Apple Music, YouTube, and now eXp Realty KGCI Real Estate on air. Main Topic: Discussion of the 4 Types of Moneymaking Personalities in business, as part of Judymay’s 8G system. Key Questions Explored: The balance of categorising personalities Overview of the first four personality types and the creation of the system. Examination of whether certain professions attract specific personality types (e.g. real estate). Consequences of having a uniform personality type within a team. The tendency for individuals to remain in their comfort zones and avoid certain personality traits. The possibility of significant personal change across personality types. Brief overview of the remaining four personality types in the 8G system and their relevance to listeners. Join us for more insightful discussions, and remember to subscribe to the podcast for future episodes! Listeners will gain valuable insights into understanding themselves and others in a business context, enhancing their ability to build more effective and well-rounded professional relationships. For more information about Lisa’s services and opportunities in eXp Realty please reach out to Lisa B. If you are interested in having Judymay Murphy on your podcast or feature as a speaker #salestraining #realestatesalestraining #realestatetraining #exprealty #exp #realestateagents
https://www.therealestateclub.com.au/real-estate-agents-youre-stressed-and-we-know-why/ - Real Estate Agents, you’re stressed! Kim Johnson and I delve into why and what you can do about it! Welcome to Lets Talk About Real Estate Podcast - This is Lisa B and today I have the amazing Kim Johnson (https://www.linkedin.com/in/kimberlylowejohnson/) as my guest. Kim is the author of the book - Who's Driving Your Bus?: A simple solution to the complex challenge of managing your emotions (https://www.amazon.com.au/Whos-Driving-Your-Bus-challenge/dp/0578572362) I first met Kim through Tony Robbins (https://tr.tonyrobbins.com/start-results-coaching) - Kim was a coach for Tony Robbins for many years, clocking up over 50,000 hours of coaching. That’s a LOT of coaching! Coaching allows us to see patterns in people. It allows us to recognise their limiting beliefs and their model of the world. Kim specialises in coaching real estate agents. Today, Kim and I discuss stress in real estate and why real estate agents feel stressed the majority of the time. Why they never seem to feel settled. We discuss how to recognise emotions and what to do about them. And let’s be realistic. It’s normal to have off times… off days.. off weeks even. Our job is to aim to NOT live in a non-resourseful state permanently, and the first step is self-analysis. We want to be resourceful. Kim will share with you how to recognise your feelings, and how to change the drivers of your life. We also discuss some of the things we both learned throughout our long time with Tony Robbins. Kim worked with Tony Robbins as a coach for many years, and over the years I immersed myself in Tony’s teachings. I was part of his amazing platinum partners group (https://www.tonyrobbins.com/programs/platinum-partnerships) and the year that I joined Platinum Partners, I travelled 145 days in the year. If you would like more information about Kim’s coaching reach out to her here - Mindset With Kim Johnson (https://www.mindsetwithkim.com/) - Kim is amazing!! #stressinrealestate #selfhelprealestate #realestateagentstraining #realestatetraining #exp #exprealty #stress #expaustralia
This week on the Lets Talk About Real Estate podcast, Tristan Lovell from Connected Agent and I discuss Tech Tips to Maximise sales in the Spring Real Estate Market. Tristan discusses managing buyers on your CRM in a slowing market while building your pipeline with listings priced to sell - get ready for spring. Below are the metrics Tristan recommends based on his experience working with statistics from working with agents around the country, Agent Box, Rita etc. Tristan shares his show notes to go with the podcast. Key metrics New Listing Appointments per listing Hot Seller list = 30 Hot buyer list = 30 Appraisals per month = 20 10 conversations a day = 30 calls Buyer management Qualify HOT Buyers with cash or finance sorted. Accurate requirements. Tag or category hidden OFI call backs ASAP - don't wait until Monday Have a follow-up SMS to those who do not pick up Check off those who you have not connected with Capture requirements / Update Seller Focus - Appraisal clean up Close off appraisals older than 12 months - replace with a category / tag Have an accurate hit list and know your conversion number. For good agents 50% from HOT Seller list. Intent to sell in 90 days Call / SMS every 14 days Everything else is 4 - 12 months, people who need to sort something out first Monthly call Just Listed and Sold Open for inspection then Auction invites at least 250M radius followed by sold results Communication Buyers - Email only relevant listings - ensure buyer profiles are up to date. Clean your Prospective Buyer list - Anyone inactive in the last 2 years remove the requirements and tag as Past Prospective Buyer. They are no longer your main focus. Connect with Tristan Lovell: Linkedin - https://www.linkedin.com/in/tristanlovell/ Connect with Lisa B: Website - https://www.therealestateclub.com.au/ Linkedin - https://www.linkedin.com/in/lisab007/ Facebook - https://www.facebook.com/TheRealEstateClub.LisaB
https://www.therealestateclub.com.au/how-to-price-property-and-inform-sellers-what-their-property-is-worth/ - How to price property and inform sellers what their property is worth. The 7 p’s of price leads to PROFIT. 1) Property type 2) Position of the property 3) Preparation 4) Presentation 5) Preference of Agent 6) Promotion of the property 7) Pricing 8) Profit Agents work out market value by ● What’s sold ● What’s for sale ● And what buyers will pay Owners may work out market value by ● Emotional value ● What they’ve spent ● What they need We need to balance all of these things to work out what a property could be worth. Sometimes agents get it very wrong. As an agent we’ve all been there - sometimes we list a home and we think it will get a certain price and we achieve more. And vice versa sometimes we list a property and it sells for a lot less. As an expert real estate agent that specialises in an area - you have to have an idea on price! Please note - in this podcast, we have not taken into account how a Valuer values property based on building costs per m2 etc. This is another tool that agents can use to help arrive at a price point. Want more Real Estate training? Consider joining The Real Estate Club. https://www.TheRealEstateClub.com.au If you are considering changing Real Estate Offices, please book a call with Lisa B. https://lisabmedia.com/calendar Bjorn Kunzel: 0404 164 447 / bjorn.kunzel@expaustralia.com.au Lisa B: 0412 210 558 / lisa@lisab.com.au Some links you will find helpful 📃 James Stacy Real Estate - Top 10 Tips For Real Estate Agents In 2024 - https://www.youtube.com/watch?v=yiCF6oc6FhI 🏢 How to leave a Real Estate office in 2024 - https://www.youtube.com/watch?v=M9pMrs8KTrQ 🏆 Top tips for real estate agents in 2024 - https://www.youtube.com/watch?v=9P6DA-_GE3Y 🤝 If You HAD to get a listing today! Lisa B and Ray Wood - https://www.youtube.com/watch?v=Qgar3nNA4h8 #exprealty #expaustralia #realestate #realestatecoach #realestatetrainer #realestateagent #realtor #milliondollarlisting
How to price property and inform sellers what their property is worth. The 7 p’s of price leads to PROFIT. 1) Property type 2) Position of the property 3) Preparation 4) Presentation 5) Preference of Agent 6) Promotion of the property 7) Pricing 8) Profit Agents work out market value by ● What’s sold ● What’s for sale ● And what buyers will pay Owners may work out market value by ● Emotional value ● What they’ve spent ● What they need We need to balance all of these things to work out what a property could be worth. Sometimes agents get it very wrong. As an agent we’ve all been there - sometimes we list a home and we think it will get a certain price and we achieve more. And vice versa sometimes we list a property and it sells for a lot less. As an expert real estate agent that specialises in an area - you have to have an idea on price! Please note - in this podcast, we have not taken into account how a Valuer values property based on building costs per m2 etc. This is another tool that agents can use to help arrive at a price point. Want more Real Estate training? Consider joining The Real Estate Club. https://www.TheRealEstateClub.com.au If you are considering changing Real Estate Offices, please book a call with Lisa B. https://lisabmedia.com/calendar Bjorn Kunzel: 0404 164 447 / bjorn.kunzel@expaustralia.com.au Lisa B: 0412 210 558 / lisa@lisab.com.au Some links you will find helpful 📃 James Stacy Real Estate - Top 10 Tips For Real Estate Agents In 2024 - https://www.youtube.com/watch?v=yiCF6oc6FhI 🏢 How to leave a Real Estate office in 2024 - https://www.youtube.com/watch?v=M9pMrs8KTrQ 🏆 Top tips for real estate agents in 2024 - https://www.youtube.com/watch?v=9P6DA-_GE3Y 🤝 If You HAD to get a listing today! Lisa B and Ray Wood - https://www.youtube.com/watch?v=Qgar3nNA4h8 #exprealty #expaustralia #realestate #realestatecoach #realestatetrainer #realestateagent #realtor #milliondollarlisting
Let's talk about real estate podcast with Lucas Wilson and Lisa B Lucas is a host at House Hunters International and The Head of Growth The Agency Vic. Lucas shared a few stories from behind the scenes of 19 episodes on the show. He also shared how he got the gig! And anyone that listened to the podcast.... The person we could not think of was Ryan Reynolds!! That’s what happens when you get old like us. Haha. :) Lucas gave some great tips for door-knocking and building relationships with potential sellers and buyers. He also elaborated on what skills agents need to improve and what he thinks they often get wrong. We discussed how most agents seem to handle their database and what they should do instead. We also talked about how agents should handle buyers and why most agents won't do what they need to do, to succeed. Lucas Wilson The Agency Phone 0477 555 059 Lisa B Phone – 0412 210 558 Email – Lisa@LisaB.com.au Website – www.LisaB.com.au Some links you will find helpful: 🎥 eXp explained india - eXp Realty India and Australia with The A Team - https://www.youtube.com/watch?v=m5vb-mDgjGg 🎥 Physical Office V’s Working From Home In Real Estate - The Truth - https://www.youtube.com/watch?v=BIjRlBJeF5o 🎥 Why is everyone talking about eXp Realty? - https://www.youtube.com/watch?v=SWxJpZl1Hs4 🎥 Never Before Made Public! eXp explained - eXp Realty Australia - https://www.youtube.com/watch?v=Yv4BFr00l-Y 🎥 Dee Mangion - eXp Realty Australia - https://www.youtube.com/watch?v=Vr84iEzZW4Y #exp #exprealty #househuntersinternational #realestate #realtors
Boost Your Real Estate SEO with Tristan Lovell and Lisa B Join us on the next episode of Let’s Talk About Real Estate Podcast where Tristan Lovell and I showcase six powerful ways to boost your SEO in the real estate industry. From optimising your website content to leveraging local SEO tactics, Tristan and Lisa share practical tips and strategies that can help real estate agents to improve their online presence and attract more clients. 🔗 Check out our past podcasts with Tristan Lovell: • Real Estate Tech Talk – Lead Generation & Hot Opportunities with Lisa B and Tristan Lovell - https://www.therealestateclub.com.au/real-estate-tech-talk-lead-generation-hot-opportunities-with-lisa-b-and-tristan-lovell/ • How Real Estate Agents Need To Prepare For AI with Tristan Lovell and Lisa B - https://www.therealestateclub.com.au/preparing-your-database-for-ai-with-tristan-lovell-and-lisa-b/ • Unlocking AI in real estate: Expert insights with Tristan Lovell - https://www.therealestateclub.com.au/unlocking-ai-in-real-estate-expert-insights-with-tristan-lovell/ • How Real Estate Agents Use ChatGPT-4 & AI For Mind Blowing Marketing - https://www.therealestateclub.com.au/how-real-estate-agents-use-chatgpt-4-ai-for-mind-blowing-marketing/ 🎧 Other Relevant Podcasts: 🏢 How to leave a Real Estate office in 2024, https://www.youtube.com/watch?v=M9pMrs8KTrQ 🏆 Top tips for real estate agents in 2024, https://www.youtube.com/watch?v=9P6DA-_GE3Y 🤝 If You HAD to get a listing today! Lisa B and Ray Wood, https://www.youtube.com/watch?v=Qgar3nNA4h8 Connect with Tristan Lovell: Linkedin - https://www.linkedin.com/in/tristanlovell/ Podcast Notes And Download - https://www.therealestateclub.com.au/wp-content/uploads/2024/08/6-Ways-To-Boost-SEO-for-Real-Estate-Agents-Download.pdf Connect with Lisa B: Website - https://www.therealestateclub.com.au/ Linkedin - https://www.linkedin.com/in/lisab007/ Facebook - https://www.facebook.com/TheRealEstateClub.LisaB
As a real estate agent specialising in Australia's prestige market, you're always seeking ways to elevate your business, win more listings, and provide unparalleled exposure for your clients' properties. Enter eXp Luxury - a game-changer for agents looking to make a mark in the high-end real estate sector. With eXp Realty's extensive network of 90,000 agents in 24 countries, eXp Luxury offers an unparalleled platform for showcasing prestigious properties. Imagine the power of worldwide exposure, with your listings appearing on up to 90 international websites, reaching a global audience eager for luxury property. As part of eXp Luxury, your listings can grace the pages of renowned publications such as the Robb Report, The Wall Street Journal, James Report, and other prestigious digital outlets. This kind of exposure elevates your brand and also assures your clients that their properties are getting the attention they deserve. Not to mention the credibility that you and your luxury homes will have being featured in these renowned publications. You will also have the added kudos of displaying on your website and marketing material ‘as seen in The Wall Street Journal’. For a modest annual membership fee, you have international exposure, mastermind groups with other prestige agents around the world, referral opportunities on a global scale and marketing collateral that will BLOW your mind. Your membership also includes landing pages and templates suitable for your luxury listings. You will also have comprehensive reporting for your vendors, giving them insight into the marketing and performance of their property. It's a win-win: you gain a competitive edge, and your clients receive top-tier service. Ready to take your prestige listings to the next level? Reach out to from eXp Australia to learn how eXp Luxury can transform your real estate business. Let's elevate your brand and showcase the finest properties to a worldwide audience. Lisa BPhone - Email - Website - Connect with Lisa B: Website – Linkedin – Facebook –
from Connected Agent and discuss Real Estate Tech. Join me Lisa B. and Tristan Lovell for Real Estate Tech Talk on Lets talk about real estate podcast, where we will discuss new and exciting things in the way of AI, tech, and anything that will help real estate agents improve their lives by giving them more time to do what they love. We will work on helping real estate agents to outsource the things they don’t like to do and if needed, cut down the time doing mundane tasks. We are all about efficiency and scalability Connect with Tristan Lovell: Linkedin – Connect with Lisa B: Website – Linkedin – Facebook –
Welcome back to Let's Talk About Real Estate podcast with Lisa B! In this episode, Lisa chats with prop tech innovator Tristan Lovell to explore how ChatGPT-4 and advanced AI tools are revolutionising real estate agents marketing. 🌟🏡 How can ChatGPT be used for real estate? Real Estate Agents are also using ChatGPT and other AI tools to streamline communications, generate compelling content, and provide valuable insights. 💬🧠 Wait until you see the quality of the AI-Generated Images! In this podcast, you’ll learn how to create stunning visuals for your marketing campaigns effortlessly with AI tools. 🖼️✨ AI-Driven Videos: Create lifelike videos featuring your voice and face without you having to be on camera, making your marketing effortless yet still engaging and personal. 🎥🗣️ Keep up with the latest advancements in AI to maintain a competitive edge. 📢 Remember 👍 Like this video if you found it helpful 🔗 Share this with your network 🔔 Subscribe for more real estate insights and tech updates! Connect with Tristan Lovell: Linkedin - Connect with Lisa B: Website - Linkedin - Facebook - 🔗 Resources & Link: Download the AI Tools Guide -
Welcome back to Lets talk about real estate Tristan Lovell! 🌟 In this episode, Lisa B. and prop tech guru Tristan Lovell to dive deep into how real estate agents can prepare their databases for AI. 🤖💼 🔍 What You'll Learn: AI-Ready Databases: How to clean and organise your database to maximise AI efficiency. 🗂️✨ Tech Integration: Essential tech tips for seamless integration and better lead management. 🔄📊 Actionable Steps: Practical steps you can take today to future-proof your tech setup. Privacy Laws: What’s going to happen in the future🏃♂️🚀 🔔 Make sure you listen for: Tristan's insights on AI trends 🌐🔮 How to streamline your database 🧹📇 🎧 Listen now for expert advice that will keep you ahead of the curve in the ever-evolving world of real estate technology. 📈🏡 👍 If you enjoyed this episode, don't forget to like, share, and subscribe for more real estate insights and tech updates! Connect with Tristan Lovell: Linkedin - Connect with Lisa B: Website - Linkedin - Facebook -
🚀 Unlock the Power of AI in Real Estate! 🏡✨ In our latest episode of "Let's Talk About Real Estate" 🎙️, I sat down with prop tech expert Tristan Lovell! We dove deep into how AI is transforming real estate. From streamlining databases 🗄️ to generating lifelike video updates 📹, the future is here! You are going to want to watch this! Key Highlights: 🚀 🔹 Clean up and consolidate your database for optimal performance 💼 🔹 Utilise AI tools to streamline video content and video editing that is NEXT level! 🎥 🔹 Focus on building trust and consistency through technology 🤝 🎧 Listen now for game-changing tips and stay ahead in the industry! Welcome to another episode of 'Let's Talk About Real Estate'! In this insightful conversation, Lisa B sits down with Tristan Lovell, a seasoned expert in prop tech and AI solutions for the real estate industry. Tristan shares invaluable tips on how AI can revolutionise your workflow, enhance your database management, and boost your lead generation. Make sure to listen till the end for a game-changing AI tip that you don't want to miss! Timestamps: 00:00 Introduction 01:20 Tristan's Journey in Prop Tech 05:45 The Role of AI in Real Estate 10:30 How to Clean Up and Manage Your Database 15:00 The Concept of 'Lostings' and Leakage 20:00 Essential AI Tools for Real Estate Agents 25:00 Future Trends in AI and Prop Tech 30:00 Practical Tips to Boost Efficiency and Profits Don't forget to like, comment, and subscribe for more expert insights! Connect with Tristan Lovell: Linkedin - https://www.linkedin.com/in/tristanlovell/ Connect with Lisa B: Website - https://www.therealestateclub.com.au/ Linkedin - https://www.linkedin.com/in/lisab007/ Facebook - https://www.facebook.com/TheRealEstateClub.LisaB #RealEstate #AI #proptech #aivideo #Podcast #TechInnovation #Property
He has worked hard in real estate in such a short time to become successful and that had to be a scary thing to do! Krish has partnered with achieving the prestigious ICON award in the company multiple times. I’ve asked Krish for some tips to help anyone living here in Australia who has moved from another country and wants to do what Krish has done, working successfully in real estate. This advice can apply to anyone new to real estate or anyone considering a career in real estate. I asked Krish these questions - What do you think is the secret to your success in real estate? What 3 things do you do to ensure your success? If you were to start brand new in real estate what 5 things would you make sure you learned before you started? If you had to start over again in real estate in another town what would you do In the first 30 days to ensure that you were successful? What would your plan entail exactly? Preparation and actions? I would add to Krish’s interview that you need to have a great understanding of the law before starting in real estate. It’s also important to understand the market. I would suggest attending every single open house in the area you would like to dominate. Get to know the market. You need to know what has sold and what’s for sale. Understand value. Understand the market. When you start with a cloud-based company you are really working autonomously, so you need to be confident in what you are doing. You need to understand the law and the market. You need to be self-driven and disciplined. If you would like to know more about joining eXp please contact either Lisa B Phone Email Or Krish Gajera Phone Email
There are many scenarios where a listing agent can benefit from working with buyers' agents. A seller that won't LIST until they find something to buy A seller that won't SELL until they find something to buy When an agent has multiple buyers on a property and obviously there's only one buyer that can buy the property, these buyers are motivated and require help to secure a property. They can benefit from someone working focused 100% on their needs - Refer them to a buyer’s agent who you like and respect. A selling agent that’s paying a lot of money in lead generation.. Collaborate with buyers' agents and swap referrals. When you are part of a buyer's agents group, this is a listing tool.. You can share your listings with buyers agents that may have more highly qualified buyers. If you are new in real estate and don’t have any buyers to find properties for, use buyers’ agent’s brief to help source listings. And of course, referral fees are industry standard in real estate, so work with a buyers agent you trust and help your sellers and buyers. It’s a win/win/win. If you are interested in joining our team of selling agents or buyers agents in eXp Realty… Please reach out to either Lisa B Or Rodney Reinsma
In this podcast we delve into the truth behind working in a physical office or a cloud-based model. Our panel of agents includes , , , , , and . Would you like some answers to the following commonly asked questions about working from home in real estate? What would you say to someone considering working in a home-based business? Advantages and disadvantages? How do you organise yourself to operate in a cloud-based environment? What advice would you give someone looking to possibly work in a physical office or a cloud-based work-from-home model. This podcast is full of absolute GOLD!
- Sanngittha has a Sanngittha is also a member of In this interview, we discovered how Sanngittha entered real estate.. And let me tell you, she is VERY smart! We also spoke about women empowerment - this is a topic that comes up especially in real estate, as real estate has in the past been mostly a male-dominated career. That is all changing and we, of course, support women's empowerment. Sanngittha shared what she believes is important training real estate agents need in India - Some of those things include communication skills, the mechanics of real estate as in the legalities, and also marketing and social media. Another sensitive subject is ethics in business. It needs to be spoken about. Trust is everything.. If agents want credibility and trust, they need to be ethical and honest. What's interesting in is the whether it be the tech companies, the pharmaceutical companies or manufacturing. Consumers will demand a higher level of sophistication in the representation of real estate agents. Sangittha’s son is also a very famous Bollywood actor - Ms. SANNGITTHA SEGUSyEnnerrgy FarmLands & FarmHousesHyderabadH2, 201, HIG, Chitrapuri Hills, Khajaguda Cross Roads, GachibowliHyderabadTelanagana 500089
How have you made money in real estate? We would love to hear your stories. Bjorn Kunzel discusses how he has purchased properties over the years and what has worked for him. This is not financial advice, more so just Bjorn’s opinions and what has worked so far for him. . We also discuss how to set yourself up with exit strategy in real estate. There are . Make your life about having a great career in real estate. Make money, save money and invest money. Create an exit strategy out of real estate. Many real estate agents don’t think that far ahead. Again, this is not financial advice, just something to think about.
Today we have a panel of our Exp ICON agents discussing what Real Estate awards mean to them. We have - Bjorn Kunzel Dee Mangion James Stacy Krish Gajera Leigh Martinuzzi We discussed on the podcast what Rate My Agent Awards are and then each person answered the following questions. What do awards mean to you? How do you use awards to leverage your success? Rate My Agent is based on reviews what do you do to keep your clients happy? If you would like any more information about eXp Realty, please reach out to any of the panel Lisa B Phone Bjorn Kunzel Phone Dee Mangion Phone James Stacy Phone Krish Gajera Phone Leigh Martinuzzi Phone
- and is powered by and Sridhar has appeared on television where the media and government officials respect his opinion on real estate in India. Today Sridhar and I discuss what real estate agents in India need to know now. What training Real Estate Agents need now? The top 5 things real estate agents require with training. We also discuss our vision for what real estate collaboration looks like in eXp Australia and eXp India. If you would like more information on eXp in Australia or India, please reach out to either Sridhar Av Phone Or Lisa B Phone
What Real Estate Agents Need to Know In India with Real Estate Agents - Today on Let's Talk About Real Estate Podcast, Deepak Agural and I spoke about all things imperative to operating as a professional real estate agent in India. Understanding the importance of teamwork Why real estate agents need to be transparent The importance of using systems and processes How leads work in India eXp Realty How real estate agents can operate with more support Why follow-up is important CRM’s are your toolbox Training offered to eXp Realty agents Why templates are critical in streamlining a real estate agents business. If you would like more information about eXp Realty and our collaboration with Australian Real Estate Trainers and - Deepak has amazing value to add to any agent looking to join his team. Jagdamba Enterprises 3rd Floor, 3-2-388, Kachiguda, Chappal Bazar Hyderabad Telangana 500027 If you would like more information on eXp in Australia or India, please reach out to either Deepak Agarwal https://www.theateamexperts.com.au/deepak-agarwal Phone 0988 563 9111 Or Lisa B Phone
Today and I discuss how real estate agents in India can become THE trusted professionals. What do Indian real estate agents need to know about becoming a business person? Where should they start? Firstly, If I were an agent in India now, I would follow some real estate agents I admired, whether that is in India or abroad. Watch what they do and model them. Put your spin on things, give it your flavour and your personality. In real estate you want to be a trusted professional for so many reasons. For transparency and for credibility. You want to show up as someone with market knowledge, have marketing knowledge and strong negotiation skills. Some things that other agents will NOT be able to demonstrate. This is where we can help you. Join us in The A Team exp, and you will have complimentary access to The Real Estate Club. The Real Estate Club is a complete training platform that you can have access to that shows you exactly how real estate agents in Australia have gone from zero to writing six figures in a short period. If you would like more information on eXp in Australia or India, please reach out to either Harry Sandhu Phone 0468 452 400 Or Lisa B Phone 0412 210 558
- Real Estate Training Real Estate Training with and Indranil recently went back home from Australia to West Bangal in India. Indranil was interested in buying real estate in Kolkata. What he learned was that real estate agents didn’t have access to the training we have here in Australia. Nowhere near it. Indranil would love to assist any agents who want to explore the training we provide as well as the Global opportunities that we are building between Australia and India. When you Join Indranil and , you get access to our large team of agents. We are dedicated to assisting you with India / Australia opportunities. You also gain access to a whole business platform. You have support both In India (if you are located in India) AND in Australia. You get access to for free. Normally $997 - The Real Estate Club is the A-Z of real estate training - over 1700 pages of content to assist you in your career. If you are interested in finding out more about eXp in India, please watch this video - This explains the model in India And if you are located in Australia - Reach out to Indranil On Or Or Lisa B. On or
James Stacy is the number one agent in eXp Realty Australia. James consistently performs each and every year transacting about 70 plus homes a year. Should you take sales advice from James? Absolutely! Top 10 Tips - Communication - Integrity - Real Estate knowledge and market knowledge - Time management - Negotiation - Problem-solving - Match people with Property - Master Marketing - Attention to detail - Dedication If I were to pick you up and put you anywhere in the world and you had to be successful in Real Estate, what would you do? You have no database and you don’t know anyone. What would you do to start transacting ASAP? Align with local businesses such is brokers, solicitors, etc Go to every single open house, you can go every week. This will allow you to learn the market. Niche into a certain area. Affiliate, with a brand and build your brand. (if you want to know about Exp reach out to james ) Facebook and Social Media Marketing Market around out of area, agents listings, or agents that are not performing very well. Be consistent in your marketing and prospecting Become the expert in your area. If you would like to know more about Exp, Reach out to either - James Stacy - Phone: Email: Or Lisa B - Phone: Email:
Mindset is a fascinating topic I love talking about why people do things and equally why they don’t do things. Today we’re going to be talking about mindset and I discussed some of the following topics Do you think someone can be successful without the right mindset and why? And what is the RIGHT mindset? Why do we need coaches? Why do real estate agents need coaches? Do you believe people can be motivated? Is everyone coachable? What are the biggest problems your clients are having at the moment? What’s the most difficult situation you’ve had in coaching and how did you work through it. (not giving away. Personal situations obviously) Real estate is very much a rollercoaster ride. How do you suggest agents cope with the highs and the lows? I’ve heard that a lot of agents are now using drugs now…. say cocaine, etc What’s that about and what do we do about it? If you are interested in finding out more about James and his training programs please Email James : James Websites
Barry Feldman joined me recently to discuss the massive opportunities in eXp India and eXp Australia. Barry and I both recently spent time in India. I explored Delhi as well as travelled through Rajasthan. Barry toured Hyderabad and around Delhi. We have both identified amazing synergies and business opportunities that we can explore through both countries. It’s exciting! We have in place in Delhi, a Chartered Accountants firm that can assist with taxation laws from both countries. We have a migration agent to assist with migrating both ways and we also have finance brokers to assist with finance. We also have business brokers. We now need agents on the ground - both buyers agents and sales agents to assist the clients we are attracting. There are five ways you can earn an income and build assets within eXp and we are looking to help entrepreneurial agents who would like to team up with us for these business opportunities. Barry Feldman has been with eXp a relatively short time and has already capped (he receives all commission as he has brought in over $100,000 GC) And he has already grown a team, both here and in India. He also just sold the most expensive property in eXp Australia's history for $19.5 Million.. Something Barry said he would not have been able to do if he was not part of eXp. So if you are looking for new business opportunities both here in Australia (it doesn't matter where you are located) and India, then please give either Barry or myself a call. Barry phone 0410 448 277 - Barry@BarryFeldman.com.au Lisa B phone 0412 210 558 - Lisa@LisaB.com.au
What is a sign jumper in real estate? This is when real estate agents wait for another real estate agent to nurture a client (whether that be 3 months, 3 years or 13 years) to then as soon as the agent that has worked hard to secure the listing, the other agent thinks it’s a great idea to aim to steal that listing away from the other agent. To me, that’s a low act. To me it’s stealing. To me it shows that agent has no skill in finding their own business. Act professional in real estate, treat other agents how you wish to be treated. If you do that to other agents, expect if done to you. What’s worse is that the sellers get to see this behaviour.. If you arent sure how to get listings.. If you have no idea how to prospect, then go to there are over 57 ways that you can find your own listings. Some links you will find helpful 👧 🧑🤝🧑 🔄 👧🏻 👦 🎥 🎥 📝
Jodie Curran legend real estate agent and trainer in the beautiful Sunshine Coast in Qld Thank you for joining me today.. You have had a phenomenal real estate career so far.. Achieved massive highs with your sales, spoken on stage at events with huge celebrities such as Richard Branson, Arnold Schwarzenegger and gary vee Can you please give us your summary on your career so far.. For those that dont really know where to start with branding.. You have become known for being an expert in branding.. What is a brand to you and how do you build a brand. You’ve been part of exp a little while now - how has that been.. You obviously looked at other models why choose exp? What was the deciding factor? What do you love about exp? You have joined a few brands before and now you are out in your own business.. What advice would you give someone on how to leave an office? What’s the first step.. For those sitting on the fence considering joining exp, what would you say to them? Why should top producers like yourself, take a look at eXp? Every agent has certain skills or attributes.. You have loads to offer any agent wanting to join eXp.. How can agents listening to this, benefit in joining you at eXp? If you are interested to find out more about exp, contact either Lisa or Jodie Jodie Curran: / Lisa B: / #exp #expreatly #expaustralia #expindia #indiaexp #realestateaustralia #australiareal estate
https://www.LisaB.com.au - Lisa B - Let’s Talk about real estate podcast with guest Bjorn Kunzel. Powered by eXp What to do in 2024 as a real estate agent You will find in this podcast Lisa B’s tips, as well as Bjorn Kunzel’s tips on how to start 2024 the best way. Bjorns tips - Past clients: Call sms and email. Offer referral program introduction. Listen to the show for sample scripts. This is Legal to do in South Australia, however, in some states of Australia, it is illegal to do. please check if this is allowable where you live If you don’t have past clients then make sure you build a database of your sphere of influence. Socials. Video content on all platforms. Show three sides of you. Personal Professional Educational Data Base - add to it daily. Everyone you meet or who enquires. Data base. Put your contacts into categories. Contact regularly via email, sms and calls - just listed just sold coming soon off market more homes wanted growth days. Etc Obtain video testimonials from past sellers and buyers. Combine into a reel. Ask for reviews - Rate my agent, Google - YouTube - Facebook Doorknock and letter drop - near other sales and listings. Ask what price they would sell for. Straight to the point. No BS. Create a value proposition flyer. Lisa B’s tips - Plan - break down into bite-sized pieces exactly what you need to do - Write as if anything was possible. Identify why you are doing what you have written in your plan. What’s the leverage? What’s the gain what's the loss? Resources.. Who do you need to help you? Family friends, coach, Do you need a different vehicle from where you are now? Look at any gaps you have. What do you need to learn, etc. Who do you need to show up as.. If you want to earn $500k, what would that look like? What would you do differently? Throw everything into it. Don’t be half-assed.. If you are interested to find out more about exp, contact either Lisa or Bjorn: Bjorn Kunzel: / Lisa B: / #exp #expreatly #expaustralia #expindia #indiaexp #realestateaustralia #australiareal estate
How to sell property for 19.5 Million Dollars! Today Barry Feldman and I discussed how he sold a property for $19.5M and what he needed to do to achieve that result. We discuss business strategies and the value that Barry can offer you in real estate. If you are serious about your career and would like to have a chat with Barry please reach out. Media Some of the things you might like to talk about with Barry…. How to never pay more than $25,000 in commission a year again. How to be gifted equity in a NASDAQ listed company. How to build a team and have a recurring monthly income? How to obtain worldwide referral opportunities? How to build a Rent Roll Asset without the headaches? Phone 0410 448 277
You don't have a database and you're faced with a life or death option and the ONLY way you're getting out of it is to GET a listing TODAY. What would YOU do? This idea came up quite by accident so Lisa and I decided to run with it. I sent a last-minute email out to my list and got some awesome responses. Thanks everybody for participating. There are no longer any excuses to not have a bunch of listings and a full pipeline. Dream big and take names 😎 Lisa’s top ideas Specific target prospecting – if you have no buyers – find some. For sale by owner – marketplace and FSBO sites Withdrawns. properties that were on the market Sphere of influence – anyone you know that could have a property to sell Doorknock around listings yours and other agents Make sure you build a database from day one Ray’s top ideas I would go ‘crazy’ on expired listings then target For Sale By Owners on all the socials, marketing sites like Gumtree, Kijiji and Craigslist Print off a bunch of IMPORTANT NOTICE Flyers you can find in jigglar.com (Just type IMPORTANT NOTICE) in the search field (See flyer graphic below) Print off 300 IMPORTANT NOTICE flyers in Jigglar and follow the correct formula to get them out. Watch the ‘how to’ video here From Linda Goer Call family and friends Find someone in the office I could work with Ask for the office orphan data Get out of the office and start talking to people – ensuring I am wearing my name badge Ask colleagues if I could do their open homes Call Ray Wood and discuss his new secret weapon! From Dottie Moretz Broker/Realtor. Beech Mountain,NC I would reach out/call everyone that I know) and ask for a referral or whether they are ready to sell their home. I would call FSBOs that have recently listed their properties. I would ask to preview the property and discuss the benefits of working with an agent. I would prepare a pros and cons list along with a seller’s 2-3 page info on selling a home. I would find another agent (that is established) that would let me co-list a property with them. I would go introduce myself to my neighbors and see, if anyone wants to sell. I would call acquaintances to try and find someone looking to sell. I would go to my local coffee shop and with a sign offering to buy coffee for customers that are willing to talk to me about selling their home. I would call local companies to inquire about employees that may be relocating and offer my info. Probably wouldn’t get far, but you don’t know if you don’t try. I would go to a local restaurant and offer to buy lunch for any patrons that will talk with me about real estate and selling their home. I would offer free comparable market analysis to anyone that I could and talk to them about selling their home. I would offer a Seller’s Workshop today on how to sell your home fast for the highest and best price and would go by offices with flyers inviting prospects to the workshop at a popular local restaurant with party room and offer dinner to all that attend. I would go to Lowes’ or Home Depot and talk to customers. Especially those buying packing supplies. I would go to Lowes’ or Home Depot and talk to contractors. They often know who is getting ready to sell, before others do. I would call my local banker/mortgage broker to see, if he/she has any referrals for sellers getting ready to sell a home. I would send out an email to everyone that I know asking for help finding a listing. I would send a voicemail broadcast out to all my neighbours or neighbourhood that I want to list in. I would reach out through social media to all my friends, family to help find a listing. I would reach out to potential sellers through social media. I would send a video of myself to homeowners/ potential sellers in my immediate area. I would ask my broker for leads. I would call my hairdresser for possible leads – they talk to and know a lot about their clients. I would call a real estate agent that has recently retired and ask for referrals. I would post on social media asking for a new listing and post why I would be their best bet. I would call my nail tech for possible leads – they talk to and know a lot about their clients. I would ask agents in my office for potential seller leads that they have dropped the ball on or couldn’t close and offer a referral fee. I would door knock. I would cold call. I would call a top-producing agent in the market and ask to buy leads they can’t follow up on or aren’t interested in. I would call builders’ offices asking to list their upcoming builds. I would call expired listings. I would visit a divorce attorney’s office and ask for referrals. I would read past Obits for the last month and reach out to those homeowners. I would set up at the entrance to a neighborhood that I want to list in and offer coffee and doughnuts to everyone leaving with my card and local market data for their neighborhood handout. I would get permission to set out in front of my local grocery store with a display about home selling and talk with customers to find a listing. I would have market data for the surrounding neighborhoods as a handout. I would offer $50 grocery gift cards for each person who books a listing appointment with me. I would reach out to everyone that I knew in High School through social media looking for a listing. I would have my husband asking co-workers, if they are interested in selling. I would go to the mall and talk to people walking around looking for a listing with handouts of market data for surrounding neighbourhoods. I would go to an agent hosting an open house and offer to help with their open house and explain that I need to find a listing lead and offer them a referral fee, if I find one. I would record a video and post to all my social media asking for listing. I would then ask all my friends and followers to share. From Trish Walls. The Gold Coast Qld Australia I would check realestate.com.au to see if there are any properties listed by multiple agents and contact or door knock the owners to try to list them and open the home to get some traction. Also, a drive around my area for a signboard check although it’s not so common to have open listings these days, but you never know!! …. It was easier when we had classified ads in the newspaper!! A post on Facebook to all my ‘friends’ advising that I am now in real estate and offer an incentive to anyone who can refer a property owner who might be interested in selling. I would also offer an incentive to anyone who chooses to sell with me (ie a marketing program for example). Of course, I would couple this with some sort of letterbox drop into my target area. From Troy Kincaid Colac Victoria Expired listings. Social media boast with hot buyer cashed up. Drive by local streets checking who is renovating, painting, skip bin out etc. Call every legal rep in the area introducing myself. Then “asking do you know anyone thinking of selling” Every person I speak with I would be asking this question. Friday & Saturday nights first week I’d spend the evening at the busiest pub/club in the area with my business cards then visit this place regularly. From Michael Good Toowoomba QLD Door knock around current listed / just solds offering a market update. Do 100 per day for 10 days and I guarantee you would find someone selling by the end of the 10 days Find old appraisals/data in the office and call around those No agent should ever look to get listings without data… ie they should start out alongside an experienced agent as a PA and progress to sales once they have 300-500 bits of data. From Ron Tomblin. Hamilton and Ancaster Ontario Canada I this case I would turn to my friends and family for a referral. From Leigh Ingle NZ 1. Call everyone I personally know & ask “who do they know…” 2. Go doorknob every property I see painting, tree shaping or any kind of renovation work at all. From Trent Pool Noosa Heads Qld Knowing what I know after 22 years my go-to would be I would first ask for any office data that’s not being worked and call it all. My own office & competitors withdrawn listings would be getting a call, door knock or hand written letter (or all 3) Door know around sold properties either with in your office or competitors offing a market report or updated property assessment Ring Ray Wood and ask him if I could have access to Trent Pool …that famous guy from the podcasts so I could get some advice from him! 😎 David Searle I’d print off a list of buyers my agency had (privacy compliance done etc) and door knock whatever suburb I could (preferably the one with highest turnover) until I had an appraisal. Scripting would be a simple: “If I could bring you a legitimate offer that would knock your socks off, would you consider it?” Andrew Wood. Wood Property in South Melbourne Call 100 buyer enquiries From Mike Cranstoun Dunedin NZ I would ask the principal or manager if I could contact past appraisals from other agents that weren’t working them. From Kevin Young from Brisbane Perhaps FSBO’s would be where I’d start. It might be old fashioned and not very sexy but it works. Andrew Clark from Barefoot + Thomson in NZ Ask my manager for an orphaned list of branch contacts Talk to other agents in office and ask for their open home lists of 1-2 years ago or longer (offer 50:50 split on any listings) Ask to run other agents open homes (talk to buyers) Open phone contacts. Scroll to the bottom of the list to see the count. Call 10 contacts a day and talk – Family, Occupation, Hobbies/sports, Goals… and maybe who do they know that requires assistance with their property. Are they contemplating a real estate transaction this year? Go and introduce myself to a local lawyer, accountant, and mortgage broker and ask for any referrals. From Shona Robb Harcourts in NZ I was a single mum and had no support or advice when I started- My manager had a major health event. Every agent must have received all the messages from all the real estate gurus- learn everything – Knowledge really makes a difference and you don’t have long to be new. I had a buyer that was going to be homeless – their house had sold. I phoned everyone I had ever met and looked like the agent that cared -I genuinely do care. I got my first listing from those prospecting calls and have now sold 4 properties for this family. Genuinely caring is a great business model I really appreciate always receiving your emails Ray …Thank you Kind regards Shona
In this episode, Lisa sits down with a Bjorn Kunzel who recently attended eXpCon 2023 in Las Vegas. Tune in as they dive into the incredible eXperiences and valuable insights gained from this massive event, where over 6,000 real estate agents from around the world gathered. 🌟 Highlights of this Episode: 🎉 eXpCon 2023 Recap: Our guest shares their awe-inspiring journey at eXpCon, where they spoke on the main stage alongside other top-performing agents, winning awards and recognition. The event, hosted at the Mandalay Bay, showcased eXp's enormous scale and influence in the real estate industry. 🌍 Global Perspective: Discover the staggering difference in scale between real estate industries in Australia and the USA. eXp's CEO, Glenn Sanford, emphasizes the importance of solving problems instead of just selling, revolutionizing the traditional real estate model. 💻 Online Presence is Key: Lisa and our guest stress the significance of a strong online presence in today's real estate landscape. Learn about the platforms that matter and how your online profile serves as your digital resume, helping clients trust and connect with you before they even meet you. #realestate #eXpcon2023 #realestateagent #onlinepresence #LisaB #BjornKunzel
- Dee Mangion joined eXp just over 18 months ago and is thriving in Mackay. I call her the Queen of Slade Point. Dee has a wealth of experience in real estate, interior design and renovation. In 18 short months she has turned her life around and she can also assist you to do the same thing. That's the power of eXp Realty Australia. ✅ ✅ ✅
Join us on an incredible journey to Las Vegas! 🎉 In this video, we share the excitement and anticipation as we prepare for a momentous event at eXp Realty. Our very own team member Bjorn Kunzel has earned the prestigious title of the number three international agent Award winner for gross commission, and he’s heading to Vegas for the grand celebration! Discover the behind-the-scenes excitement as we get ready for this extraordinary experience. From awards and recognition to the incredible collaboration within eXp Realty, we'll take you through the entire journey. Learn about the Icon award, which comes with substantial shares and rewards, and why eXp Realty offers unmatched opportunities for agents. Stay tuned for more videos as we document our time in Vegas, the eXp con 2023 conference, and the valuable insights we gain from this event. Don't miss out on this incredible adventure, and make sure to subscribe for updates on our Vegas trip! ✈️ Flight: 25th September 🎙️ Speaking Engagements: Representing Australia at eXp con 2023 Follow along, and let's explore this amazing journey together! 🌟 #Exp awards #ExpRealtyAwards #ExpAustraliaAwardsVegas #Exp #ExpRealty
Jodie Curran joins eXp Realty Jodie Curran joined eXp Realty for a number of very obvious reasons. She is a power house real estate agent that has been very successful. She is determined to grow her Jodie Curran exp brand in Australia. Jodie now belongs to a truly Global company,. ⭐️ Join the A-Team. 💪 Support 🏫 Training 👨🎓 Business Coaching 💰 Amazing commission splits 🖥️ Technology 📕 Trust accounting is done for you 💵 Become a shareholder in the company 🌟 Build a team 💰 💰 💰 💰 Have a business that gives you 5 possible streams of income and a way to build assets. 🥇 The best real estate system in the world. Reach out to Jodie 💪 Join the A-Team ❤️ The biggest team in eXp Australia
https://lisab.com.au/ exp explained but different 🙋♀️ What is eXp? ⏰ Here is a 3-minute summary - Bjorn Kunzel ⭐️ Join the A-Team. 💪 Support 🏫 Training 👨🎓 Business Coaching 💰 Amazing commission splits 🖥️ Technology 📕 Trust accounting is done for you 💵 Become a shareholder in the company 🌟 Build a team 💰 💰 💰 💰 Have a business that gives you 4 possible streams of income and a way to build assets. 🥇 The best real estate system in the world. www.LisaB.com.au 💪 Join the A-Team ❤️ The biggest team in eXp Australia www.LisaB.com.au #exp #exprealty #exprealestate #realestate #realestateagents #realestatecoaching
Social media has become an essential tool for real estate agents looking to build their profile and attract clients. With social media, agents can effectively demonstrate their expertise, build relationships, and ultimately grow their business without having to spend a fortune on self-promotion. In this podcast, we will explore the importance of social media for real estate agents and provide practical tips on how to leverage these platforms for success. Authenticity and Relationship Building While posting countless updates on Facebook won't directly generate revenue, social media does offer you the ability to demonstrate who you are as an agent and how you can add value to your clients. Instead of focusing solely on sales pitches, prioritise showing people who you really are - your personality, your genuine care for people, strong work ethic, credibility, results, and reputation. By consistently sharing valuable and engaging content, you can establish yourself as a trusted resource and build meaningful relationships with potential clients. Build Your Audience The first step in leveraging social media is to build an audience. Start by connecting with your sphere of influence, which includes friends, family, colleagues, and past clients. Add them to your personal and business profiles on platforms like Facebook, Instagram, and LinkedIn. Actively engage with your audience by responding to comments, liking their posts, and sharing relevant content. By nurturing these relationships, you can increase your visibility and gain referrals. Drive Traffic to Your Website Your website is your online real estate, your virtual office, and a platform you fully own. Aim to direct traffic from social media platforms to your website, where you can provide more detailed information about your services and capture potential clients' contact information. Include clear and compelling calls to action on your website to encourage visitors to reach out or subscribe to your newsletter. Consider creating valuable resources such as e-books, market reports, or virtual home tours to entice visitors to engage further with your content. Leveraging Social Media Platforms If you don't have a personal website, start by focusing on developing a strong profile on key social media platforms such as Facebook, Instagram, Google Business, and LinkedIn. Share consistent and engaging content that showcases your expertise, market knowledge, and listings. Utilise features like Facebook Live, Instagram Stories, and YouTube videos to enhance your visibility and engage with your audience in a more personal and interactive way. Repurposing Content Across Platforms Creating content takes time and effort, so maximise its reach by repurposing it across multiple platforms. Once you have established a solid presence on your primary social media profiles, expand your reach by sharing your content on additional free platforms such as Twitter, YouTube, and LinkedIn. By casting a wide net and being active on various platforms, you increase your chances of reaching potential clients and becoming a household name in your local area. Embrace Video Marketing and Testimonials Video marketing has proven to be incredibly effective in the real estate industry. Leverage video content to provide virtual tours, share market insights, and highlight success stories. Additionally, consider creating video testimonials from satisfied clients to build social proof and establish trust with potential clients. Videos are engaging, shareable, and help you stand out from the competition in a crowded digital landscape. In conclusion, social media offers an incredible opportunity for real estate agents to build their brand, expand their reach, and attract clients. By focusing on authenticity, relationship building, and consistently sharing valuable content, agents can establish themselves as trusted resources and become household names in their local communities. Embrace the power of social media, leverage video marketing, and let your expertise shine through the digital world to grow your real estate business to new heights.
James has been in real estate for over 35 years. He has achieved many many accolades. One amazing achievement, over the past 5 years he’s been ranked in the top 3 real estate agents in Australia. Another amazing achievement is that he has 6 children and 2 grandchildren. James also provides training to real estate agents - https://www.jamestostevintraining.com What’s the key to success in lead generation? What tips would you give agents on how to find listings? What’s the key to success in listing high numbers? What tips would you give agents on how to list well? What’s the key to success in vendor management? What advice would you give agents with regards on managing buyer enquiry and therefore buyers? If you had to relocate to work in real estate in say Vaucluse in Sydney, what would you do for the first 3 months to ENSURE that you were successful? What objections do you MAKE SURE you cover in your listing presentation? How do you set goals? Do you set HUGE scary goals or goals or goals that you know you can achieve?
Ellen Revello - Real Estate Agent - eXp Realty McMasters Beach NSW In this podcast, we are joined by Ellen Revello from eXp Realty. Ellen has a unique gift that not everyone possesses: she "feels the fear and does it anyway." Overcoming fear can be challenging, but it's essential if we want to achieve our goals. Ellen's career is a testament to her ability to overcome fear. She has done some incredible things, such as hanging from a truck over a cliff for a King Gee workwear TV commercial, performing stunts on a high wire with a motorbike, presenting on tv, singing and dancing on stage and now doorknocking properties to look for listings in real estate. During our conversation, Ellen shares some valuable advice for anyone struggling with fear. She emphasises the importance of trust, both in oneself and in others. Trust can be a powerful tool to help overcome fear and take action towards our goals. As a member of eXp, Ellen encourages anyone interested in joining to do their research, ask questions, and trust their instincts. She herself followed this approach and has not looked back since joining. If you're feeling stuck or fearful about taking a step towards your goals, this podcast is for you. Ellen's story and advice offer valuable insights into how to overcome fear and take action towards the life you want.
Well not really…. ChatGPT is taking over a lot of the tasks that you don’t want to do. Such as writing ads! What is ChatGPT? Think of ChatGPT as a content creating machine. ChatGPT has revolutionised the way real estate agents can perform their daily duties. With ChatGPT you no longer have to stare at a blank screen. If you haven’t seen ChatGPT I highly recommend that you do. Start using ChatGPT in your business. In this podcast, we discuss 21 Ways to use ChatGPT for Real Estate Agents. Here are some sample ways - Your bio Emails and letters that you can send Ideas or scripts for videos you’re going to make Ideas for blogs /articles you’re going to write Advertisements Rewrite advertisements Headlines Tag lines Rewrite absolutely anything - add your content Suburb profiles Combine ads with suburb profiles Spelling and punctuation An idea of what you can say Social media posts Opinions and ideas Neighbourhood guides Check out the video for an in-depth guide to ChatGPT for real estate agents! Please note that ChapGPT is now out for paid users.
Why Real Estate Agents are leaving franchises and joining eXp Realty. There are a number of contributing factors. Super low monthly fees. You can have your own real estate business for literally a couple of hundred dollars a month!!! Includes systems and loads of support. All your trust accounting is done for you - no more audits or disbursements. You will save on the hassle and the stress. There are no trust account audits and the fees that go along audits. Incredible support - We've got your back. Awesome training - You will never have to pay for training again. Amazing technology platforms and access to lead generation programs. We are ahead of the competition when it comes to technology. We aim to have the best tech that's going to help you win business. Access to industry groups. You are not alone. State-Based Licensee Support. Again.. we have your back. You can qualify for equity in the company.The rewards that you can achieve are phenomenal. Company Awards - Not only you can qualify for shares in the company, there are many other rewards and awards. One of our agents won tickets to Vegas! You might also like to watch the following videos about exp - If you are interested to know more about eXp.. please reach out to one of us Lisa B 0412 210 558 Frank and Christin Gardner - 0410 669 022 Ellen Revello - 0403 222 447 Sid Gahdhi - 0413 628 441 Go to
Welcome to The Let's Talk About Real Estate Podcast with Lisa B., Bjorn Kunzel and Tony Lawson. Tony Lawson is part of our team of 43 agents in eXp Realty in South Australia. Tony shares with us his journey into eXp Realty. A brilliant question from Tony to the agents listening - Do you like giving away half of your commission? Why would you do that? If anyone watching this would like to reach out to Tony about his experience in eXp so far, please do. Please find a link to connect with Tony. A sample of Tony’s videos - If you would like to reach out to Lisa B or to Bjorn Kunzel: Lisa B Bjorn Kunzel
Glenn Sanford Founder and CEO - eXp Realty What Australian Real Estate Agents Need To Know About eXp Realty Today we have a very special guest. I’d like to welcome Glenn Sanford The CEO and founder of eXp Realty.Glenn Sandford, thank you very much for joining us today… Glenn, you started eXp in 2009 in The US with just 25 agents and we now have over 86,000 agents in 24 countries - listed on the NASDAQ - New York Stock Exchange - Where did you get the inspiration to create exp? With the foresight for the model including the technology, systems and resources that has lead to such phenomenal growth. eXp has been in Australia for 3 years. For those that are sitting back doubting the company…. potentially putting us in the same basket as other real estate companies that entered the Australian market and didn't make it here… What would you say to them? How does eXp differ? And what reassurances can you give Australian real estate agents that exp won't be another ‘ here today gone tomorrow- company? What would you say to top-performing agents in Australia watching this to encourage them to consider eXp for their business? When we joined exp, there were only 14,000 agents in a few countries … Can you tell us how the company has achieved the AMAZING growth that it has in the last couple of years alone? How many agents are exp looking to attract in 1 year, 5 years, 10 years, 20 years? And what's your vision for what eXp will look like in the future as a global network integrating with technology? What else can you share with us about eXp? What else do real estate agents need to know right now? Thank you so much Glenn Sanford for joining us. Why you should join eXp Australia - Are there top performers in eXp? - Is there support in eXp? - Some videos you might like Free Real Estate Training What technology should real estate agents be using? How to use technology to list and sell property in 2023 How to use technology offers through to settlement Spencer lodge - sales and closing The real estate club What is the real estate club? For more information about joining eXp contact Lisa B Ph 0412210558 Bjorn Kunzel Ph 0404 164 447
In this video, Lisa B from Tarsi Hynes will teach you everything you need to know about buying or selling a Rent Roll in 2023. Whether you're looking to buy or sell a Rent Roll, Lisa's video is a must-watch. Tarsi and Lisa will discuss everything you need to know to make an informed decision about buying or selling a Rent Roll in 2023! Tarsi Hynes is the Sole Director of Opulence Consultancy Tarsi began her career in the Real Estate Industry in 1999 with a school-based work experience at a business brokerage and valuation firm and in 2007 became a partner in that valuation firm as The Rent Roll Valuer. In 2015, Tarsi also became the partner and principal of a real estate agency in North Queensland. In January 2018, Tarsi became the sole director of Opulence Consultancy, specialising in Real Estate and Management Rights Industry Business Valuations, Rent Roll Due Diligence and Consultancy. Tarsi’s passion for people has ensured that the professionalism of the Real Estate Industry is at the forefront of everything Opulence Consultancy does. Tarsi is an REIQ Individual Member and continues to attend annual CPD training to ensure that her knowledge and understand of best practice is up to date. Tarsi has an online subscription to IVSOnline (International Valuations Standards). By owning and operating her own real estate agency, Tarsi understands the concerns and trials that Real Estate professionals go through and can converse with principals and their employees and other professionals such as banks, solicitors, business brokers and insolvency practitioners. Having experienced the front line and understanding the value of real estate and management rights businesses, Tarsi’s knowledge, passion and dedication to these industries is unmatched. Experience 1999 | Began school based work experience in the office reception 2000 | Began assisting business brokers with writing contracts and liaising with sellers, buyers, solicitors and assisting the valuation team with base business valuation report writing and analytical work. 2005 | Completed a Certificate IV in Real Estate Agency Practice and gained a full Real Estate Licence in QLD. 2005 | Promoted to a Cadet Business Valuer, training in Rent Rolls and Real Estate Businesses plus other industries. However, Tarsi’s main love was Real Estate, where her focus and passion remains. 2007 | Purchased partnership in valuation department and continued to specialise in the valuation of Real Estate Businesses. 2013 | Completed a Diploma in Accounting at Southbank Institute of TAFE. 2015 | Purchased, maintained and operated LJ Hooker Sarina with a strong focus on the property management department, policies and procedures and team. 2017 | Established Opulence Consultancy as sole Director. 2019 | Established Opulent Realty as sole Director. 2020 | Established The Affluent Realtor System Initiative (T.A.R.S.I) as sole Director. 2020 |All businesses owned and operated by Tarsi are under the head organisation known as The Tarsi Way. Questions What should you know when you are selling a rent roll? What should you prepare in advance if you have a goal to sell in the future? What should you know when you are buying a rent roll? Where do people get caught selling a rent roll or selling a business? Where do people get caught buying a rent roll? How do you value a rent roll? Is it a great time for principals to sell a rent roll? What else should agents know? For more free real estate training please visit https//www.TheRealEstateClub.com.au Check out these videos here Reach out to Tarsi -
Matt is The Marketing Director at Treadstone Funding, one of the nation’s top boutique mortgage lenders He is the Founder and Owner of Maltese Marketing - His own digital marketing firm. Matt has helped clients in 38 states and 4 countries with their digital marketing strategies Matt’s book TAG – The Tangible Action Guide for Real Estate Marketing in a best seller. Matt also has a Podcast called The Neighborhood Realtor where he interviews top producers in the real estate and the mortgage world. In this video we cover: ✅ What are the lowest cost forms of marketing? ✅ Where are most Realtors dropping the ball when it comes to past client marketing? ✅ How do agents determine their marketing strategies? ✅ How should real estate agents plan their marketing? ✅ What are the most important things for new Real Estate Agents to focus on in their marketing? ✅ How should Real Estate agents use social media for their real estate business? ✅ What type of information should agents keep in their CRM/Database? ✅ Matt’s book - TAG - The Tangible Action Guide For Real Estate Agents.. Matt’s 3 Top Tips from the book? Links Mentioned: Find Matt here - ⚡️ ⚡️ #freerealestatetraining #realestatetraining #exprealty If you are interested in more free real estate training go to More stuff you should check out Our podcast - Our blog -
Why did James say this.... 'Don't be like those Bitcoin people' You'll have to watch to find out.. James Stacy eXp South Australia, talks about what it's like to be in eXp Realty South Australia. How his life and his family's life has changed since joining eXp. If you are considering joining eXp particulaly in South Australia please contact James Stacy on 0427 430 005. James’ energy, dedication and positive attitude towards vendors and purchasers, deliver results far beyond the expectations of an extensive list of satisfied clients. This has established him as one of the highest performing real estate agents in Regional South Australia. James has had proven success in Port Lincoln and surrounding areas, with a client focused approach, a strong work ethic and a superior sales and negotiation skillset. Always working to build strong and trusting long term client relationships by providing advice, experience and proven results, James always looks to deliver his clients exceptional service and together with the premium marketing eXp realty offers, his clients can expect excellent results. James’ personal commitment to excellent client outcomes has resulted in his reputation for success in real estate. AWARDS REISA -finalist Regional Agent of the Year 2021 South Australia ARERA - Finalist, Regional Agent Achiever of the Year 2021 ARERA - Finalist, SA Agent of the Year 2021 Rate My Agent - Agent of the Year 2021 - Port Lincoln Rate My Agent - TOP 10 Agent in South Australia 2021 Rate My Agent - Agent of the Year 2020 - Port Lincoln PLCCT Business Excellence - Customer Service Excellence Award Rate My Agent - Agent of the Year 2019 - Port Lincoln ARERA - Finalist, SA Agent of the Year 2019 ARERA - Finalist, Agent Achiever of the Year (Regional) 2019 Rate My Agent - Agent of the Year 2018 - Port Lincoln REISA - Finalist Regional Agent of the Year 2018 South Australia ARERA - Finalist, SA Agent of the Year 2016 ARERA - Finalist, Agent Achiever of the Year (Regional) 2016 ARERA - Finalist, Sales Performer of the Year 2016 #expaustralia #exprealty #exprealestate https://www.LisaB.com.au
The Real Estate Boom is OVER - What does a NORMAL real estate market look like in 2023? The real estate boom is over in lots of places in the world. What does that world look like now for real estate agents? How will your job change? What will you need to do differently? Today we explore the NORMAL real estate market. We discuss - Setting the listing up to sell Accurate pricing You must have Market Knowledge Set the land mines - Agents will sign jump Lose listings from other agents door knocking Superior customer service Get in the door without 2 other agents going in too. More than one agent competing for the business? Don’t wait to be called out Showing you are worth your fee - the value you bring Hard conversations - whether that is the price or whatever it may be Price adjustments could be critical Vendor management - Educating the vendor on the price Servicing buyers Negotiations - You have to negotiate. Building and pest etc. Negotiations are critical. Some for videos you might like Free Real Estate Training What technology should real estate agents be using? How to use technology to list and sell property in 2023 How to use technology offers through to settlement https://www.youtube.com/watch?v=llLhYQWLew4 Spencer lodge - sales and closing The real estate club What is the real estate club? #realestateboomisover #freerealestatetraining #realestatecoaches #realestatecoaching #realestatetrainers #top10realestatecoaches #onlinerealestatetraining #realestatetrainingcourse #realestateagenttraining #realestatecoachesaustralia If you are interested in starting your own real estate business, please take a look at I help lots of real estate agents just like you in listings, sales and to start their own businesses. I look forward to speaking with you. Lisa B is an accredited life coach and helps real estate agents and business owners with their business strategies. She is a 6 x best-selling author and she has also been a master trainer and coach for other real estate trainers. Lisa is the creator of The Real Estate Club. - Lisa also has a large team within eXp Realty Group.
How to 10x your business in eXp. Krish is living proof that eXp works! Krish 10x his business in his first year in the company. If you want to know the finer details reach out to Krish and he will be happy to let you know what he did. Krish worked at another real estate office and sold a total of 3 properties. In his first year in eXp he sold 33 properties. This was due to a number of factors. The technology and support that eXp provides, the amazing team that eXp South Australia has and the systems and support eXp as a brand provides. Krish qualified for ICON status which means he is awarded $21,000 worth of equity in the company. He can do this every single year he qualifies. Do you want to be our new success story? #exp #explife #realestate #realestateagents #realestatetraining #realestatetrainer
Why join eXp Australia? eXp Brisbane and South Australia - Arahan Virgee To those watching this.. if ever you have self-doubt or if ever you think you can’t do something, watch Arahan’s journey. The following is Arahan’s real estate journey summarised, and for the rest of his inspiring story, just press play on the video. Arahan capped in eXp and is now keeping 100% of his commission. He came from a franchise earning the minimum wage. Since joining eXp Arahan’s income has tripled and going up. He’s gone from working three jobs to now, instead of a job, he has a successful career in real estate. He’s also got family time and lifestyle. But there is also a lot more to Arahan’s story. Arahan has been there and done that. He’s been part of a franchise and now he’s backed himself and is winning. And of course, he is now looking forward to helping other agents do what he has done. If you are wanting to back yourself in real estate, give Arahan a call. This guy is amazing and inspiring. You d be CRAZY not to. Arahan Virjee phone - Email -
eXp Australia - Why join eXp? Kirstin Fahy Podcast Thank you Bjorn for joining me on our podcast again Today we have the amazing beautiful talented Kirstin Fahy Welcome You are our Onboarding and Operations Support Expert for eXp Australia Kirstin, you work from home, not too far away from me here in beautiful Qld…. What does your role entail at eXp? What support do you provide agents? You know better than anyone the systems eXp provides - What do you think of the business in a box that eXp provides agents? What do you think about the work from home model? For you and for our members.. What would you say to agents that are looking at eXp as a place to start their business and to those that are nervous about doing so… Is there anything else that you would like to add?
Welcome Bjorn Kunzel from eXp South Australia Today we have the amazing Simon Beshara from eXp South Australia with us today Simon, can you please tell us about yourself? How long have you been in real estate? Can you share with us your experiences in real estate as a business owner etc.. How’s your experience been so far with eXp? Why did you choose eXp? How do you like working from home rather than in an office environment? Has your business increased or decreased since moving to eXp? Is there anything you would change?
Does eXp offer support? eXp Australia Chris Janzon Licensee eXp South Australia Bjorn Kunzel eXp South Australia Lisa B Training Support eXp What support does eXp offer? What is Chris Janzon’s role within eXp? What support can members expect particularly in South Australia? What Admin support does eXp offer? Where do you see eXp going in the future? #expaustralia #expaustralian #exprealty
In today’s podcast, Bjorn and I talk about the importance of being nice to people and treating people with respect. In all communications, our ads, our texts, our phone calls. Now, this might sound obvious, however, we need to remember a few things. Particularly be careful of the written word. Text messages and written copy do not have the benefit of the context of your tonality. With so much going on in the world aim to make someone's day. Whether you make them smile, help them in some way. Aim to understand what others are going through. Aim to have empathy for people, even when you don’t know their backstory. You never know what’s happening in someone else’s world. Spread the love. eXp Australia - Bjorn kunzel - Lisa B -
http://expaustralian.com.au Can you let everyone know how long you have been with eXp and how has your experience been so far? What do you love about exp? What other models did you look at and why did you choose exp? What was the deciding factor? How has it been working with Bjorn, Chris, Mike and all the team in Adelaide? For those considering joining exp, what would you say to them? Every leader has certain skills or attributes.. Why should agents listening to this, join YOUR team in eXp?
Today I spoke with and about their experiences in eXp Australia. Dee is from Mackay and Ivor is from Taree. If you are a real estate agent that transacts from regional areas, you will find their perspectives very interesting. I asked them a number of questions - Dee What do you love about eXp? Ivor What do you love about eXp? Dee Could you share with everyone your real estate journey? Particularly what you didn’t like about the traditional real estate model and what you love about exp? In 6 months Dee achieved what she achieved in 12 months prior. Earning double what she would make doing the same amount of transactions. Dee is adding to her Superannuation portfolio and creating an amazing exit strategy for her future. Ivor Could you share with everyone your real estate journey? Also Particularly what you didn’t like about the traditional real estate model and what you love about exp. Ivor fell out of love with real estate - until he saw the eXp model. He now enjoys freedom. Working to his own values - his way. He also loves the flexibility in his lifestyle Dee and Ivor Why should agents in regional areas look at eXp? If they are earning low commission where they are - eXp is up to 100% plus agents can qualify for equity in the company. eXp is listed on the The total risk to an agent operating their own business within eXp, is only a few hundred dollars a month plus transaction fees (that will save so much money!) eXp offers Freedom Support Personal Attention - Country Values Rewards - is not just a captains club. In eXp you are rewarded with shares - this can be a superannuation strategy. If the office gives real estate agents leads - Don't worry they are paying for it. There is a cost. Whether that’s 40% or 50% of their commission. It's either the office pays for lead generation or the salesperson does. Lead generation is a small cost compared to the amount you pay in commission. If they are on a salary - that’s a handcuff. There is a cost for that too! We need to back ourselves and have the freedom to run our own business. If we can do it then you can do it too. Dee Why should agents in the Mackay area join you? Ivor Why should agents in Taree and surrounds join you? If you are looking for a change, reach out to Dee and Ivor - they get you! - phone 0409 434 259 - phone 0466 918 844 - 0412 210 558
http://www.expaustralian.com.au Brigette Connery Brigette Connery eXp South Australia Can you let everyone know how long you have been with eXp and how has your experience been so far? What do you love about exp? What other models did you look at and why did you choose exp? What was the deciding factor? How has it been working with Bjorn, Chris, Mike and all the team in Adelaide? I know you felt stuck in your old job… For those considering joining exp, what would you say to them? Why should agents listening to this join your team in eXp? https://www.linkedin.com/in/brigette-connery-5a888381/?originalSubdomain=au #expaustralia #exprealtyaustralia Lisa B - 0412 210 558 Brigette Connery - 0498 064 619 Adelaide Real Estate South Australia Real Estate
How to Covid Proof Your Business and Why Real Estate Dot Com Dot Au Makes Me Angry Welcome to our podcast - the first for 2022. In this podcast, we discuss how to navigate Covid in real estate in 2022. Thank you for joining me. Firstly, how is the market in South Australia? What’s changed in the last year to now? What do you have in place to make your business pandemic proof? Let's discuss the benefits of a . How to earn more money charging the same commission - firstly have fewer expenses. Also on this podcast, I can't help but have a rant about - It frustrates me how they don’t allow some agents to operate their businesses the way THEY want to. It's all about their terms not what's good for the agent's business or the vendors. To me, it's all about their bottom line. They like to promote that they are number one. They are part of a duopoly with shouldn't they be made to be more flexible when agents don't have many other choices? They are not as 'digital' and ‘with the times as they purport to be. They make me angry. Finally, if you are interested in 'covid proofing' your business, please reach out about joining eXp, please - Lisa B Real Estate Trainer and Coach I help real estate agents build their empire.
Should a salesperson keep their database - How do you build a team in real estate? In this week’s podcast, and I began talking about building a team in however, during the podcast, Bjorn and I got into a fiery discussion about who should own a real estate database. Let us know what you think! Who should own a database? The Salesperson or the Principal? We will be debating this fully in another episode. I would love to hear your thoughts. As a former principal of a bricks and mortar office, I strongly believe the principal owns the database unless a prior arragement has been made. Of course, if the salesperson is commission only, then I would be happy for them to keep their own database. If they are on a salary or they are paid by the office, I believe the data should stay with the office. For those salespeople that work at an office and when they leave their employment they take a copy the entire office database without permission, that could be seen as stealing. The principal has invested copious amounts of money to advertise, market, and to promote the office to collect names and details of potential clients. There are a few well-known cases to do with restriction of trade and theft of databases in real estate. Here are some learnings from agents that ended up in hot water - Now, let’s talk about building a team. Bjorn has a localised team in Adelaide, South Australia. They are now thirteen agents strong and growing. Proof Of Concept With team eXp South Australia, we definitely have proof of concept. What Bjorn and his team have done and are doing, you can do too! It just takes work, passion and belief. Now we are going to break down exactly what they did. Bjorn started eXp in South Australia with and They started with a small team building recognition and building their own personal brands. They built their brand, their name and promoted the amazing benefits of the eXp model. Other agents in the area were watching what they did. Other agents could see that they were successful. Start where you live I believe if you are an agent that’s listing and selling, you should start to build your team where you live. You are more likely to know agents and they will know you or know of you. I encouraged Bjorn to focus locally because they already had power as a team. The power of local. Many years ago I met - Founder of - I asked him how he started his business. He got the model right where he lived in Canada and then he expanded globally. That made sense to me. Six Steps To Building Your Team Step One Understand The Model Know the eXp model so well that you can explain it to others – If you believe in it, be passionate. Know the numbers. Step Two Align with an agent that you respect. Step Three The team - Decide who you would love to work with. If you don’t know any agents, start to friend agents you respect and like - Aim to build relationships. Work on your sales business. Build your sign presence. Build your market share. Work hard to promote yourself in your area. Collaborate with your team. Work hard to promote the benefits of our amazing model online. Step Four Show that you are confident in the brand and that you are united. Show that you are all committed and have belief in the model. Step Five Culture. Demonstrate your culture - show how you help each other. Other agents will see where they are missing out. Step Six – Create alliances with suppliers. Gain leverage in your numbers of agents. Help your team have the business foundations when they start. Let people know that you have suppliers, templates and systems. Benefits of a localised team - Market share Brand awareness Team atmosphere Team support and sharing of information Support vendors and buyers All agents work for themselves and they have control over their business Why Sponsor A Team - When you sponsor an agent, you experience the satisfaction of seeing your team members succeed. eXp pays you to support your team members. You are paid monthly based on the performance of your team. Because let’s face it, real estate agents move around more than any other profession, our members have a huge support network cheering them on. It’s exciting! If you want to know more about exp please reach out to Bjorn or myself. Phone Lisa Phone Bjorn
https://realestatetrainingcommunity.com.au/ What can real estate agents do in Lockdown? With Lisa B, Bjorn Kunzel and Emily Morgan. Welcome back Bjorn Kunzel eXp and welcome Emily Morgan head of the country for eXp Australia. Today we are going to talk about what those in lockdown can do with a focus on moving forward….. Firstly, we feel for you and hope that you are out of lockdown soon. We understand that everyone has different circumstances and feel for every single one of you. We hope that some of this information helps. No matter what happens, it may be difficult now and as much as it’s sad to say, people are going to have to sell or they are going to want to sell once lockdown is over. Some things to think about and action - Mind your mind.. Listen to who you love to listen to.. For me, it’s Grant Cardone 10x and Tony Robbins. Watch your limiting beliefs. Think about how you can, rather than you cant do something. Stop listening to the fear-mongering news, Facebook. If it upsets you then turn it off. Remember that we can only control what we can control. Exercise Listen to music Daily schedule - plan ahead Database - Call and ask people are they ok.. Catch up with people on the phone, messages etc to see how they are feeling. You will be showing you care. Doing so you may even find people that want to sell. Also you can update the details on your database. Prospecting sources - join the Real estate training community for Gazillions of ways to get listings. Investors. Private for sales, Provide desktop valuations, Specific target prospecting. Plan your marketing. Come out of lockdown strong- In the real estate training community, we have a section with regards to having your best month ever. https://realestatetrainingcommunity.com.au/courses/a-gazillion-ways-to-get-listings/best-listings-month-ever/ Seo - keywords - know what your keywords are to use on your website, social media etc. - https://www.wordtracker.com/ Linkedin - Build your profile. It’s great for SEO. IG - Work out your strategy. Watch others that have the following. Watch what they post where, how they word their posts. What they post. There is an art to it. Facebook - Work out your strategy - Again follow others that you resonate with. YouTube - Produce video content. Testimonial videos Re-do Profile - Your about me page - Put some thought into it! Your past work experience - Why someone should list with you. This is your online resume. Review sites - Make sure they are working for you Registration certificate to license. If we can be of any assistance to anyone please reach out. Lisa@LisaB.com.au #lockdown #realestate
In this week’s podcast, we discuss how to use technology from Offers through to Settlement. This forms part of our 4 part series - How real estate agents are using technology for everything. In previous episodes, we covered - I would like to pre-frame that everyone is at different stages in real estate and everyone is at different stages in technology. Also.. and I don’t know it all, only what we use and what we see others using. We are aiming to help others get up to speed with tech. So…. Once we find a buyer.. How do we use technology? Online Offer systems - You can use a QR code to direct people to the offer platforms Online offers - - A platform for private treaty sales - when buyers lodge an offer. The agent is notified when they receive offers and you can elect to have them in order of ranking. Online auction platforms and online private treaty platforms - ( and ) forms that people can complete - offers are automatically sent to the agent. Electronic Signatures Database Management After Settlement - Trails There are many many to choose from. - That nurture leads from an existing database. Keys - Electronic Lodgement of Keys - Log out keys - The software reminds you by text and email if you don't return the keys when you said you would. Settlement - Final inspections using Zoom, Facetime etc. Solicitors online. Sellers and buyers don’t have to be face to face with solicitors anymore - Some Conveyancers and Solicitors do everything online, they don't see the customer in person. allows for the settlement of the matter to take place without the need to physically be there. Last two things - Blockchain… How will crypto influence real estate moving forward? How will blockchain influence real estate moving forward? See you next week for our next podcast.
Today we have an interview with three of our ICON agents from team South Australia – Mike Lowrie, Chris Janzon and Bjorn Kunzel. Thank you all for joining me. In particular, I would like to mention Mike Lowrie. Mike went from working full-time in a franchise to part-time at eXp – Miike is doing a business degree, he is working part-time and his income DOUBLED! Let’s discover how. It’s been 12 months, since you all set out on this journey together and in your first year you all helped many many sellers and buyers AND you all made ICON agent status. Questions Asked First of all Chris, can you explain to everyone what being an ICON agent means? Mike, you are the most recent ICON agent in team SA. Tell us about your story. Where did you come from? What attracted you to exp and how is your life different now compared to 12 months ago? So Chris, tell us about your story. Did you ever expect that when you began? Bjorn, you were the first agent in the team in SA to hit Icon status, you started the team with Chris & Mike and you were also the first ever Icon agent in Australia. Great achievements… so how has the journey been for you and what would you like to add? Tell us your eXperience over the past 12 months. Thank you team eXp Adelaide. For Anyone looking to join their team at eXp, please contact either Mike, Chris or Bjorn.
eXp started in 2009 in America and a lot of top producers didn’t join at the beginning, thinking that it was too good to be true. They waited and they regretted it. Thank you Bjorn Kunzel, Chris Janzon and Mike Lowrie for joining me. Questions Please let us know, what are the benefits of top producers joining eXp? What are the numbers? Sell it to me? To any top producers that are listening. Why should they join eXp? Why do you think top producers wouldn’t want to join and what would you tell them? What about from a business owner’s point of view? What would you say to business owners with regards to expenses, liability, staff, risk etc
Welcome to Part 3 - Technology Podcast. Lisa B and Bjorn Kunzel. In this series, we discuss how real estate agents are using technology for EVERYTHING! We have grouped each podcast in chronological order. Over the last few weeks, we have covered - and Before we begin, I would like to pre-frame the following Bjorn and I are not tech experts, we simply wish to show agents what is possible. This is not a complete list of everything agents use. Everyone is at different stages of technology. Easy Marketing to promote a property. Thanks to modern technology, we can order signage and marketing at one-stop websites, making our lives so much easier. There are companies that do all of the following and they do it well! Signs (with qr codes). Property videos. Drone and aerial footage. Photography. Virtual furniture. Flyers. Brochures. Standard Floor plans. Interactive floor plans. 3D video tours. site plans. Virtual reality videos - Headsets and a realistic walkthrough. Editing Software where we can edit kitchen colours, splashbacks, floors etc - The Photo and software is housed on your website. Analytics Technology allows us to have data. Data is everything. We can easily MEASURE, DEMONSTRATE ACTIONS and DEMONSTRATE RESULTS And it gives us DATA. We can also show incredible VALUE. Data We can show views on a property - Our website and the portals. We also have the data from our social media efforts. All of this allows us to do Reporting covering the number of hits, the inquiries and so much more. Analytics is a powerful tool to show the vendors what is really going on. Split Testing We can do split testing on social media assessing what ad works best with our marketing. Video marketing - Profile building. Video apps - Template videos and professional property videos. We can promote video content via all social platforms. Youtube, Tiktok, FB, IG. House your videos on youTube, Vimeo etc. We have access to overseas editing - Easy, fast and affordable. You can have Newsletters with videos and video emails direct. Also remember to check out Websites and Portals. We can promote properties on the market via Websites Ours and third party sites. We have technology that easily pushes the property to all the portals. From the portals and websites - We have automated data capture from online inquiries that then populate directly into your CRM and logged to your name. Social Media Promotion - Facebook lives. Updates and advertisements on your page. FB messenger. Connections - People like, know and trust you. Engagement. Keeping in contact for client communication and overseas prospects - Apps - Messages through Whatsapp Voxer Digital invite to open houses Bots through websites, social media Tech around Open houses Digital log in. Automatically welcomes a client to open house and sends them a digital brochure and a video of the property. Send contracts automatically. Allows agents to strategise the communication from open house to sale. Allows them to follow through to the next marketing campaign. Automatically Logs their name into the CRM against that property. You can automate follow up to send the person to your social media platforms or offer forms. Offers - it also notifies the agent when offers are made. QR Codes at open houses - Send to forms to make an offer. Send to a link that says what’s your home worth. They can view other properties. Send them to links to your social media, Ambiance Using your own wifi speakers to play Spotify music around the property Facetime/ Zoom / Inspections Walkthrough for out of area buyers Heavily used in lockdowns Helps create an agent/client relationship more Next week Technology - Offers Through To Settlement.
How Real Estate Agents are using TECHNOLOGY in everyday life for everything! Technology Part 2 AGAIN pre framing.. We don’t know everything.. Just what we use and what we know.. USING technology for preparation and knowledge Corelogic Pricefinder Google Earth Websites for sale and sold databases Sales reports that you can make look amazing with for sales / solds etc. Pre Appraisals - Digital pre listing kit SMS to confirm appointments Appraisals - Listing presentation on ipads/tablet Show sellers the buyers in your CRM Show video testimonials Show rating sites Create short videos of the property for seller Digital sales agreements - electronic signing Show sellers how we use technology to communicate with buyers after inspections Zoom appraisals for out of area sellers Post appraisals Send post appraisal summary CRM - organise as a trail for Automated Follow Up Letter/email/texts/monthly Database Client nurturing - Artificial intelligence Automation Artificial intelligence that communicates with your contacts in your CRM automatically Next week we will talk about using technology to Market Property
Part 1 - Technology series How Real Estate Agents are using TECHNOLOGY in everyday life for everything! We have to embrace tech, It’s not going away, especially because of covid. We want to make ourselves as pandemic proof as possible. Keeping in mind too what we talk about the next few episodes, EVERYONE is at very very different stages with tech. Also, we are not experts.. We are just reporting what we know and what we are using. And what we discuss is not everything of course.. There is far too much out there to cover. How do agents that are NOT using technology feel about it? Scared? They can feel irrelevant and feel left behind. It can feel like it’s hard to compete. They can feel like they are in the slow lane on the highway! We want to help those agents catch up. Because with tech, real estate is more complicated. AND It’s harder for sellers to copy what we do. Rather than fear tech - Consider that Tech could be the thing that SAVES our industry. Let’s start in chronological order, the most obvious tech.. Just to show how much tech has crept in that we now take for granted. Technology toolbox. Smartphones are with us every second of the day We can tap into EVERYTHING. Makes our life so much easier. A great camera with lots of memory. Mic for videos A fast computer with great graphics. SSD drive not a HDD drive. A laserjet multifunction printer A great CRM Apps - This is the topic of another podcast. Some apps that are amazing…. GPS Electronic diaries - shared diaries Google drive, icloud and drop box - Cloud storage eg Anyone can access documents from anywhere in the world Edit documents collectively Huge storage capabilities Upload photos Security - the safety of data not only being in a physical copy. Virtual worlds Virtual meeting places like exp has with Virbella - (Microsoft licensed it for their staff to keep them connected). Lead generation Ideally Use social media and all your marketing (online and offline) to direct and capture leads to your own website with the details going to our CRM. Benefits - We own the real estate. We control the Lead generation and data capture. We do that through Buyer alerts / opt-ins. Agents can engage companies to Canvas a postcode through social media offering a free report passing the leads to an agent. Auto valuation sites that offer agents a 20% -30% referral fee Portals - Via Sold property marketing - request an appraisal Social media To find leads for appraisals Retargeting potential sellers that have engaged with you Organic Lead generation through Youtube, FB, tiktok, IG, linkedin, social proof, video testimonials etc. General marketing To drive traffic to your website. Number one goal. Emails lead generation email lists to generate leads - follow-ups from your CRM Electronic Newsletters - from your database SMS - lead generation Offering property updates etc Advising property sales and asking if they would like an appraisal QR Codes to assist with Lead generation Send people to your website to Opt in for what’s your home worth? You can have QR codes on flyers, signboards, brochures, business cards and on display at open homes etc *** Best way is to generate a unique link to send people to a page on your website - you can track how many people have viewed the page. You are able to see how effective it is.. * Independent V’s franchises Cruise ships and Jetskis Due to tech, independents are feeling more empowered - they can pivot with tech much faster!!! Technology has also allowed the work from home model And reduced costs substantially. If you do it smart. Or It’s become a whole lot more expensive. Next week - we are going to talk about how agents are using tech to list the property.
Real estate is an amazing career The opportunities. The people you meet. The things you learn. The financial rewards. It’s worth doing your best and giving it everything you have got. It’s not a job, it’s a professional career. So if you are just about to start in real estate or you’ve just started in real estate, what do you do first? There’s no ‘perfect’ list of things you should do and there is no ‘ideal day.’ But there are results you need to achieve by doing certain actions. The ideal day is when you achieve a result. If you are working for someone else, your boss may have other ideas for what they want you to do but we will go over a few things we recommend. There will be things you need to see, do and experience. We are going to discuss how your first 30 days may look….. If you’re a bit nervous it’s okay - that’s normal. We are presuming that you have the appropriate registrations/ licences for your state or country. Step One Set yourself up for success Be prepared for the commitment. See this as a long term career. Somewhere to build your empire. Make sure that you are hanging around positive people. Take your career seriously as it’s a very important part in someone’s life. Have fun Daily Rituals Prepare mentally every single day Write out the vision for how you are going to show up in real estate. How do you see yourself showing up? Anchor that vision. Exercise Listen to audiobooks in the car / whilst you are delivering flyers etc. Write out your goals EVERY SINGLE DAY. Prepare for what you are going to do every day and focus on your outcome Try to eliminate distractions Focus In the office. Get familiar with the office. Staff Systems Who does what Order photos and business cards Try to shadow someone in your office Inspect current listings held by your office Go to as many open houses as you can Drive past properties for sale so you can get an idea on prices. Then look at the property online, look at the photos and all of the features. Drive past houses that have recently SOLD in your area. Choose at least 10-15 and inspect from the outside… research online for photos or videos. Sold properties are very important. Know how the paperwork needs to be filled out for a listing. Make sure that you know the procedures for buying – the legislation. Know what you can do and can’t do. Prospect Your job is to prospect and find sellers If you don’t have properties to sell.. You have nothing Choose how you will start to prospect. Be consistent with your prospecting. Aim to prospect a min of 80 -100 people a day – ALWAYS ask people if they want to sell or do they know of anyone that wants to sell, Join http://www.RealEstateTrainingCommunity.com.au for loads of ways to get listings. ‘Gazillions of ways to get listings’. Take someone from the office with you to the listing appointments (peace of mind) Prospect with purpose - for buyers Old data of past appraisals? Old files of properties wdfs? Data base - Over service buyers in call backs If you don’t have money for promotion and marketing, then start phone prospecting. Costs nothing Print flyers and drop them in letterboxes or door knock them – flyers are cheap. Decide which social media platforms you are going to use. Facebook and Instagram. Make sure you are using a CRM – make sure you use it effectively. Follow up - Go the extra mile. Study negotiation. Be courteous. Say hello to everyone in the street as you walk past. Start to think about your listing kit to suit you. Once you set this all up in the first 30 days, you will have an amazing foundation to build on. You will also be developing habits that can last your career. http://expaustralian.com.au https://lisab.com.au/exp-australia/ Lisa B is a six time best selling author, Founder of the Real Estate Training Community and the very popular Lets Talk About Real Estate Facebook page. http://www.RealEstateTrainingCommunity.com.au
11 Steps to Becoming a Successful Real Estate AgentWith Lisa B and Bjorn Kunzel 1. Do work experience - See if you like it. See what the job REALLY entails. Join groups on Facebook like Let’s talk about real estate. Talk to real estate agents. Find the right office and the right systems. Find what resonates with you. 2. Research and obtain the necessary licenses / certificates / qualifications. Depending on what you want to do and where. Understand the law. 3. Apply for jobs or start your own business. Different states / countries obviously have different requirements. 4. Create or find templates for everything you need initially... Listing kits, flyers. Prospecting letters. Prepare and plan for everything you need. 5. Work out systems. Checklists - Streamline all procedures. e.g Pre / Post Listing, Follow up. Systemise as much as you can - Read the book e-myth by Michael Gerber. 6. Build your database. Put every single person you know into your database.. Love them or hate them, put them into your database. Keep including people you meet as you go - always add to your database. 7. Know the local area - Roads, schools, shopping centres etc Properties for sale. Properties sold. 8. Organise your day so that you are doing one of three things. Prospecting - Work in your business. Always look for new business Follow up - Work in your business Keep in contact with buyers and sellers (Create deals or get deals together). Marketing - Work on your business. 9. Be proactive in the listing / sales process. Listen to what the sellers and buyers say Listen to what they are NOT saying. Communicate. Do what needs to be done to help them. Our vendor pays us - we work for them always. 10. Know people’s motivation - Know their why. Know their deadlines. 11. Always be Training - Brain Tracy says make your car your university. Thank you for joining us Please join the Facebook group Let’s talk about real estate - Join The Real Estate Training Community - If you have any questions you can post them in Let’s Talk About Real Estate Group on Facebook. And we’ll see you next week!
What did YOU learn the hard way in Real Estate? Let’s Talk About Real Estate - Lisa B and Bjorn Kunzel discuss relevant real estate topics this week. In my Facebook Group, Let’s Talk About Real Estate I asked the question, What did you learn the hard way? These were some responses from agents and we discussed each one - Not everyone has integrity. There's no loyalty in the game. Friends, family, and clients. Not all coaching is good coaching. Never take advice from someone who knows less than you do. Don’t spend your commission until you have it in your bank account. Do NOT let a group of buyers go in opposite directions. Keep them in a herd! Moving areas, including states every couple of years, doesn’t really work in real estate. Never tell a seller you have an offer coming prior to getting it on contract. If it’s not in writing - you have nothing.. Until it's in blood...! Talk to the neighbours! Some will list.. When they do, you lost a listing. Don’t get emotionally involved! Buyers are liars but sellers are worse. 5 minutes before an open is not enough time remaining to use the toilet. Not having bought enough of it 30 years ago. Connection and rapport are important, but if you don’t close.. you have nothing. You will not eat. Socks are optional. Make sure you’ve got the right keys to the property BEFORE an open. Lock the front door to the house before using the toilet. Never release the deposit to the vendor prior to settlement. Don’t ask the tenant on a date, they have boyfriends. People lie! The grind of everyday consistency is the hardest thing to do to be number 1. Parents + sales = Panadol. An interesting topic in Let’s Talk About Real Estate was.. Does your Signboard have your photo? We ran a poll Yes - 50 votes No - 41 votes A few agents commented and said that they don’t have photo boards said they don’t for the following reasons - They think it’s old school. A few said their heads are too ROUGH. Some said that it’s all about the property, not the agent. Their photo adds no value to the sellers. They are focused more on digital marketing and their brand to attract a wider scope.. YouTube etc.. The signboard is only local. A few brands like McGrath don’t have photo signs and they never needed it. The signs are cleaner and more consistent with their brand - They think it’s more corporate looking without photos. No cliched image or smiling faces - People might judge the agent by their looks. Principals want the brand promoted more than the salesperson. Build the brand presence. Don’t want a penis drawn on their head. If I was a principal and I had staff, I would keep it about the company and the brand. Especially if I was paying wages to staff members. If I was a one-person show and I was building a personal brand, I would focus more on personal branding - then I don’t have to promote two brands.
Welcome to '' and the first edition with my trusty sidekick and now co-host Welcome, to our first show together. Today we are going to talk about - Who will win? First, Let me say a few things about you Bjorn and why I asked you to be on the podcast with me. Your GCI is generally between $400k to $500k a year. You’ve been in real estate 14 years. You’ve always been a solo operator NOT in a team of 3 or 4 people. The results you’ve achieved by yourself in that you don’t have an EBU (Effective Business Unit) - you only have the help of VA’S (Virtual Assistants) and technology. So you could be earning equivalent to what a Million-Dollar Agent would be earning after taking out expenses and you have NO intention of being a Million-Dollar Agent. And I want to say clearly the focus of and this podcast is NOT about being a Million Dollar Agent - our focus is balance. We want to Work Hard and Play Hard. , you’re on the coal face listing and selling .. I’m not - however, I’ve been there done that. I've had real estate offices - and now I’m still very close to the coalface talking to agents every day through my Coaching, Training and the Facebook group let’s talk about real estate. You love technology and what it can do. So do I. And we will explore technology over future episodes. You investigate things. You don’t jump into things - I’m normally more spontaneous and I look for people like you that have done the research. You think analytically. We’ve done quite a few interviews together and you’re open to what we talk about. Not precious and we can have discussions. We can say what we think. You’re funny. However, I’m funnier. NOW to Danny Hayes and Big Brother. Danny Hayes has successful real estate offices in Victoria. with his business partner He has a YouTube Channel called where he rides where he shouldn’t. So. WHAT DO YOU THINK…. Is Danny going to win big brother? What do you think of him? I hope Danny wins.. however, I can't help but think that they are setting up or to win? I think so.. Here are my thoughts on what he’s brought into the Big Brother House being a leader, a business owner, team builder, real estate agent and entrepreneur. He does deals - more importantly - He looks for deals - he looks for opportunities Has a contingency plan - a plan B every time He’s honest and open - he’s not sneaky He’s vulnerable and asks for help - He admits his faults He tries to protect the vulnerable He’s loyal - he doesn’t like disloyalty He’s an influencer - he can get people to see his way by showing them how it will affect them He uses WHATEVER he has available to influence people Building alliances - Getting everyone focused on the game and the objective of the game - the outcome.. The strategy He’s strategically thinking about winning - who he needs onside and the vision for how he can make that happen. He’s getting big brother onside and thinking about what the public are going to think of him. - talking to big brother is equivalent to talking to viewers.. He’s tactical. He’s being himself He’s upfront - you know where you stand He uses humour He makes his goals known He created a following as an influencer on YouTube and was well known in real estate prior through his video marketing. He adapts and is flexible He responds to change - he pivots.. He’s willing to change He’s being accepted for himself He is him.. And he attracts his tribe So.. we need to be ourselves.. Be you and in saying that..... What’s acceptable behaviour as a real estate agent? What WOULD you do in a listing appointment or buyer appointment? What WOULDN’T you do? Clothes - Wear a polo shirt? Bag the competition? Drink alcohol? Swear? Wear socks / No socks? Burp? Be very structured with a listing kit or not? Be a rock star - pull up like you are a celebrity? Smoke? Wear your shoes in the house? Park the car in someone’s driveway? Use their toilet? Answer your phone? What does everyone else think listening? In the comments Please tell us... Who do you think will win big brother 2021? What do you think is acceptable behaviour when you are with clients? Comment either on YouTube or in the Thanks for joining us! Don't forget to subscribe to the YouTube Channel and also to the Podcast.
Jet Xavier Jet Xavier is known as “THE HIGH PERFORMANCE GUY” a sought after speaker, coach trainer and mentor ENERGIZING, OPTIMIZING, AND POTENTIALISING INDIVIDUALS AND TEAMS for HIGH PERFORMANCE. Jet has conducted over 5000 HIGH PERFORMANCE HUMAN coaching and training sessions with individuals and teams particularly in sales industries. He has helped many sales agents and teams to increase their commissions by over $250,000 plus per year whilst at the same time enabling them to avoid burnout, boost energy levels, decrease stress, stay motivated, focused, and improve the quality of their work life integration. During the complete interview, James answered the following questions – For the agents that sit back and say why should I listen to you…. Can you expand why they should? How have you helped agents increase their commissions by $250,000 per annum. Can you break down for us exactly what you did to help them? Can you break down for us exactly what the agent then did to increase their performance? What is the secret to a great mindset? How do you help someone who is in a sales funk… lost listings.. Lost confidence to get their confidence back? They’ve lost a listing to someone else and they are gutted.. What do they do to get back on track? How do you help new people mentally prepare and get confident in real estate when they are first starting? What’s a common theme with top performers.. What do they all have in common: What else should real estate agents know? Jet Xavier’s complete interview can be found at or message me for a copy. If you like this interview with Jet.. you may also like I also have a question for you… Would you like to know what’s happening in real estate? Join me for a chat about the future of real estate – Lisa has been in real estate since 1993 owning multiple Real Estate Businesses. Lisa is a successful Real Estate Trainer and Coach. Founder of , and . . You will find Lisa every day at sunrise on her kayak where she enjoys magic moments shark and dolphin spotting. If you would love to hang out with like minded people join Have you ever thought about starting your own real estate business?
James Tostevin James has been in real estate for over 35 years. He has achieved many many accolades. One amazing achievement, over the past 5 years he’s been ranked in the top 3 real estate agents in Australia. Another amazing achievement is that he has 6 children and 2 grandchildren. During the complete interview, James answered the following questions - What’s the key to success in lead generation? What tips would you give agents on how to find listings? What’s the key to success in listing high numbers? What tips would you give agents on how to list well? What’s the key to success in vendor management? What advice would you give agents with regards to managing buyer enquiry and therefore buyers? If you had to relocate to work in real estate in say Vaucluse in Sydney, what would you do for the first 3 months to ENSURE that you were successful? What objections do you MAKE SURE you cover in your listing presentation? How do you set goals? Do you set HUGE scary goals or goals or goals that you know you can achieve? James's complete interview can be found at I also have a question for you... Would you like to know what's happening in real estate? Join me for a chat about the future of real estate -
Andy Reid Let’s ask Andy Reid – Auctioneer from ‘Sold by auctions’ During the complete interview, Andy answered the following questions - Why do you believe that the auction process is the best way to sell a property? Do you believe that every property is an auction property? Do you believe that every area is an auction area? During a listing presentation an agent finds that the vendor is adamant that they don’t want to auction. If the agent thinks that it’s the best thing for the seller, what’s the best way to convince them that they should auction? What are the absolute musts an agent must go over during the listing presentation when the property will be going to auction? How do you deal with buyers with regards to price? As an auctioneer, what is vitally important for you to do during the entire process as well as on auction day? What happens if the property doesn’t sell on auction day? What would you say to anyone looking to become an auctioneer? Andy's complete interview can be found at I also have a question for you... Would you like to know what's happening in real estate? Join me for a chat about the future of real estate -
Felicity Harden Felicity and her husband Alex, are Harden Property in Association with eXp in the Brisbane area. This is the first year in real estate together and they work perfectly as a team – They are breaking their own records by miles. I would describe them as movers and shakers and a FORCE to be reckoned with. During the complete interview, Felicity answered the following questions - Why is it important for agents to go through any objections a seller may have in a listing presentation? What are the main things you ALWAYS make sure you cover in a listing presentation? The non negotiables? We are now going to cover some objections that most agents face in listing presentations…… What are your answers for these.. I don’t want an open house (you want to do them) I don’t want a for sale sign ( you want a sign) I want to be on the top of realestate.com.au with a premier listing. Your fee is way too much. Listing with a family member I’ll probably go with my friend who works in real estate – I want to try to get $100,000 more than you think it’s worth.. In America there is a guy called Zillow Killer – he dislikes Zillow for the control it has over agents. There are loads of agents in Australia that feel the same way about Realestate.com.au. Give me your thoughts about REA… How do you use realestate.com.au? You and Alex are amazing at social media marketing.. Can you share with us your tips? What do you do and how do you do it? Can you break it down piece by piece so that others can use the same formula? What are your top tips leading into xmas.. To make sure agents have listings in the new year? Felicity's complete interview can be found at I also have a question for you... Would you like to know what's happening in real estate? Join me for a chat about the future of real estate -
Ric Serrao Raine and Horne Double Bay. Over 30 years experience in real estate. Raine and Hornes Number 1 agent – both in Australia and Internationally 2020 – Top 3 REB Agent in Australia with nearly $294 Million in total sales. Stats according to REB – Sold 116 with an average price of $2,5M Average days on market is 39 days During the complete interview, Ric answered the following questions - Can you share with us, the key to your success in listing? What tips would you give an agent with regards to lead generation? Tips for the perfect listing presentation Tips to closing If someone is going through a listings slump – What do they need to assess? What are your best tips for vendor management? Can you share with us who you have to support you within your team? What important roles do they have in order to take care of you, your sellers and your buyers? When should a salesperson employ an assistant? What objections do you MAKE SURE you cover in your listing presentation? How do you handle these objections – Another agent will do a much lower commission. The seller doesn’t want to auction – you do .. how would you turn them around? What are your top 3 tips for dealing with buyers? What’s your best negotiation tip to help agents that always seem to struggle getting a deal together with a seller and buyer. If you had to relocate to work in real estate in Toorak in Victoria, what would you do for the first 3 months to ENSURE that you were successful? Some people have NO IDEA on how to systemise. How would you help real estate agents to think about systems? Can you share with us a few systems you absolutely swear by? What systems do you have in place? What would be your top tips for starting 2021 in the best possible way? What is the absolute key to your overall success in real estate? Ric's complete interview can be found at I also have a question for you... Would you like to know what's happening in real estate? Join me for a chat about the future of real estate -
Kirk Stafford Kirk has been in real estate over 35 years. And is the Property Management Coach During the complete interview, Kirk answered the following questions - What does it take to be a great property manager? Attributes, personality, skills? What are the most important roles of a property manager? What should a property manager be on top of every single day? (the fundamentals) How do you convince a landlord to choose you as their property manager? How do you buy a rent roll? What do you look out for? How do people get caught? How do you sell a rent roll? What do you look out for? How do people get caught? How do you caluclate the ROI? How do you value a rent roll to buy? What should an agent charge a landlord? What are the extra costs? How many properties can one property manager handle by themselves? What software programs etc do you believe are essential for a property manager? If you are a sales agent and you have no interest in doing PM, what’s the best way to refer a property to another agent? What’s the best way to build a rent roll from the very beginning? What is a BDM and what do they do? Best tips for learning how to deal with the tribunal? What’s something that a lot of property managers get wrong? What are the biggest mistakes? Kirk's complete interview can be found at I also have a question for you... Would you like to know what's happening in real estate? Join me for a chat about the future of real estate -
Kate Smith Number 1 agent for South Australia – Harcourts Listed more than any other agent in Harcourts Australia Number 27 in Harcourts International REB Number 26 Top Women in Real Estate. 2020 Number 88 in the REB top 100 agents in Australia. 2020 Former REISA Gold Local Auction Salesperson Western/Beachside REISA Gold Small Agency of the year REISA No.1 Gold award for Salesperson Former professional Australian basketballer . Who will eXp suit? If you are an agent that is relying on your office for leads and you are unknown in the industry, then you may NOT want to look at the eXp model. If you are a self-driven agent, if you are known within your community and if you are prepared to work hard and also reap the benefits, it will pay you to consider eXp. Every Wednesday we have eXp eXplained – where we unpack the eXp model.
https://www.eXpAustralian.com.au. eXp Australia Why should you consider joining exp? https://www.expaustralia.com.au/team/... For more information about eXp, please join us every Wednesday for our live chat at 10am for exp explained. https://www.eventbrite.com.au/e/exp-e... Achieve Maximum Earning Potential Salespeople, get ready for your mind to be blown. We are going to show you how eXp allows you to have greater control of your finances and your future. With eXp there are no desk fees. No royalty fees. No franchise fees. You get to keep 70 -100% of your commission. As an agent, you can receive revenue share from the people you sponsor into the company. Revenue share is paid by eXp Realty company dollars and doesn’t reduce agent commission. You can work from anywhere at anytime eXp's virtual office environment and the culture of helping each other, allows agents to collaborate and succeed together. Equity Opportunities and Financial Growth eXp agents can build their own businesses while having the opportunity to also have equity in eXp World Holdings, eXp Realty’s holding company, as a shareholder and partner. Powerful Technology, Tools, and Services We give you a business in a box with systems, software, training and support. Our team will aim to set everything up for you to get your systems up and running in no time at all. You will receive over 50 hours of training a week from eXp University in America and loads of other training from Lisa B, Glenn Twiddle and Adrian Bo. Lisa B is a six time best selling author, Founder of the Real Estate Training Community and the very popular Lets Talk About Real Estate Facebook page. Proud member of eXp Australia.
https://www.eXpAustralian.com.au Before you join eXp listen to this. eXp Australia Join us every Wednesday at 10am Brisbane time - https://www.eventbrite.com.au/e/exp-e... Or feel free to watch the video here - eXp eXplained https://www.youtube.com/watch?v=ll0sW... Rachael can be contacted at 0479 012 770 https://savviinvest.com.au/ Lisa B is a six time best selling author, Founder of the Real Estate Training Community and the very popular Lets Talk About Real Estate Facebook page. Proud member of eXp Australia.
Mel Rosamond http://www.melrosamond.com.au/ Lisa B is a six-time best selling author, Founder of the Real Estate Training Community and the very popular Lets Talk About Real Estate Facebook page. Proud member of eXp Australia.
https://www.eXpAustralian.com.au. Are you looking to open your own real estate business? Have you considered eXp? If you would like to find out more about eXp, please attend our information session every Wednesday at 10am - https://www.eventbrite.com.au/e/exp-e... Ivor Thomas - https://www.realestate.com.au/agent/i... Lisa B is a six time best selling author, Founder of the Real Estate Training Community and the very popular Lets Talk About Real Estate Facebook page. Proud member of eXp Australia.
https://www.eXpAustralian.com.au. If you are looking to start your own real estate business then please listen to this video where we compare real estate business models. eXp Australia is the fastest growing real estate brand in the world with over 37,000 agents worldwide (as at October2020) If you have any questions please feel free to attend our chat where we talk about eXp as a business model. eXp eXplained https://www.eventbrite.com.au/e/exp-e... Bjorn Kunzel - https://www.expaustralia.com.au/exper... Lisa B is a six time best selling author, Founder of the Real Estate Training Community and the very popular Lets Talk About Real Estate Facebook page. Proud member of eXp Australia.
Rich Tomasini is a power house in eXp. Richard Tomasini Enterprises has grown to 1100 eXp agents since September 2017. I loved talking to him about eXp and I learned so much.
Spencer Lodge Best selling author - Recognised in the Top 100 Most Influential People in Dubai. Spencer knows business - Recognizes opportunities - Spencer bought a business for $150,000 now valued at $100M. Spencer has a hugely successful podcast all about business, finances and life - The Spencer Lodge podcast.
Michael Clarke Clarke & Humel Property Northern Beaches Manly Dee Why.. Michael is ranked No.2 in Australia in REB’s top 100 Agents for the third year running. He’s been a Keynote speaker at AREC. He’s had over four billion dollars in sales. He’s learned to Tango, Ceroc and Salsa. And he was once an encyclopedia salesman.
and I talk about everything opening your own office. When you are looking to open your own real estate business it’s scary. There are soooo many questions. In today’s video, Chris and I spoke about many things, but our main focus was on 3 things that real estate agents need to know before they open their own real estate business. We also discussed the following – What do you do to start an office – how do you prepare mentally, physically, financially? When do you do it? – When is a great time to go out by yourself? How do you do it? – How do you open? How do you transition? Where do you open? – What business model do you use? Who do you go with? – Should you choose a franchise or independent? 5 little words of advice – Try before you buy. Plan Get your ducks in a row. Take calculated risks. Give it everything you have got. If you are interested in joining us at eXp please give either one of us a call – – – Lisa has been in real estate since 1993 owning multiple Real Estate Businesses. Lisa is a successful Real Estate Trainer and Coach. Founder of , and . . You will find Lisa every day at sunrise on her kayak where she enjoys magic moments shark and dolphin spotting.
Andy Reid from the show The Silver Lining interviewed Lisa B. Lisa delivers a world first exclusive as well as her thoughts on how to end 2020 with a bang!
- Director of /Kew (Top 5 Real Estate Agent REB) gives his blunt, honest advice to Real Estate Agents that really want to succeed! Do your prospecting calls every day - If you miss out making those calls, double up the next day. Every single person you meet, make sure they become raving fans. Put everyone you meet put on a database. I asked Glen, to be a contributing author in this book as Glen has established himself as a major force in the Boroondara area, winning numerous awards and becoming widely recognised as one of the leading staff trainers in Australia and New Zealand. Glen’s success was confirmed when he was appointed to head the Channel 9 Block Campaign in 2011 and again in 2015. Also don’t forget to - Claim your free copy of the paperback – Real Estate Agents What You Need To Know Now! or buy the e-book on Amazon,
- Granger Clark Professionals Marangaroo. is a contributing author in my book Real Estate Agents What You Need To Know Now! As a long-term top performer with over $100 million in real estate sales. Matt started in his career in Perth, Western Australia, in 2000. He is a licensee and Director at Professionals Granger Clark, one of the Professionals Group top-performing offices, and his experience and knowledge base are extensive. I asked Matt to be a contributing author in this book as a long-term top performer with over $100 million in real estate sales. Matt started in his career in Perth, Western Australia, in 2000. He is a licensee and Director at Professionals Granger Clark, one of the Professionals Group top-performing offices, and his experience and knowledge base are extensive. Also don’t forget to - Claim your free copy of the paperback – Real Estate Agents What You Need To Know Now! or buy the e-book on Amazon,
Health and wellness seminar for real estate agents. Sheraton Gold Coast. - Sunday 29th July 9am to Monday 30th July 4pm. - Visit Real estate is a fantastic profession. It can give you everything your heart desires. It’s full of opportunity and the sky is the limit as to how much income you can earn. Real Estate can also become very seductive. It can become addictive. It can start to claim your life. Don’t let it. Learn how to manage your time and your life in a healthy sustainable way. Also don’t forget to - Claim your free copy of the paperback – Real Estate Agents What You Need To Know Now! or buy the e-book on Amazon,
Today I am interviewing Ryan McCann who is one of our contributing authors in the book. I asked Ryan to be a contributing author in this book as he is an award-winning top producer and principal, and a highly successful user of video marketing. Ryan was Queensland’s Salesperson of the Year 2016 and 2017, First National Real Estate, and here he kindly answers all my many questions. Real Estate Agents What You Need To Know Now! is available to purchase from http://www.TheRealEstateHotline.com.au/Buy-Books or buy the e-book on Amazon. Visit: https://www.amazon.com.au/Real-Estate-Agents-What-Need-ebook/dp/B07CNQXFV3/ref=asap_bc?ie=UTF8 https://www.TheRealEstateHotline.com.au Lisa B real estate coach and trainer [real estate coach] [secret agents book] [real estate training]
Today I am interviewing Denise Haynes who is one of our contributing authors in the book. I asked Denise to be a contributing author in this book as she is not only a fantastic business person, but also an amazing real estate agent and an outstanding marketer (and mum!). Denise’s commitment to her office, her town and the residents of the area where she lives is simply remarkable. Real Estate Agents What You Need To Know Now! is available to purchase from http://www.TheRealEstateHotline.com.au/Buy-Books or buy the e-book on Amazon. Visit: https://www.amazon.com.au/Real-Estate-Agents-What-Need-ebook/dp/B07CNQXFV3/ref=asap_bc?ie=UTF8 https://www.TheRealEstateHotline.com.au Lisa B real estate coach and trainer
Today I am speaking with Emil Juresic who is one of our contributing authors in our new book. I asked Emil to be a contributing author as a leader in online marketing for the industry, as well as for his ability to grow his offices and his brand in the prestige real estate market in Brisbane in record time. NGU stands for ‘never give up’. The meaning of their brand is really important to Emil and his team. Everyone has been through tough times and today Emil is going to share his ups and downs in business. Real Estate Agents What You Need To Know Now! is available to purchase or buy the e-book on Amazon,
Today I am interviewing Rick Hockey who is one of our contributing authors in the book. I asked Rick to be a contributing author in this book for many reasons. He is not only a stand-out top performer in his area, averaging 12 sales a month, but someone who has been through many different markets in real estate. He’s seen both the good times and the bad. Rick has an inspiring story and I believe that he is someone we can all learn from. Rick achieved outstanding recognition at the recent First National Awards WA. - Western Australia's Salesperson of the year - Highest number of exclusive listings - Highest number of settled sales - Highest gross commission Real Estate Agents What You Need To Know Now! is available to purchase from or buy the e-book on Amazon. Visit:
Today I am interviewing John Hellaby from check my house price - I have said it before John is not the enemy. Check my house price is a lead generation site where agents can pay a monthly fee for a postcode to have john and his team generate leads… (so its not a 20-25 % referral fee) They have been around since 2011 and they have brought in over $900,000,000 in commission leads. Nearly 1 billion dollars worth of commission leads!! Today john and i are talking all about facebook ads and lead generation.
Bitcoin, Blockchain, Artificial Intelligence and how it may effect real estate. This weeks Interview David Crombie CEO EAC and Nathan Waters, Futurist, Entrepreneur and Founder of Peerism talk about Cryptocurrency, the Blockchain, Artificial intelligence and how it may effect Real Estate. Lisa B, Real Estate Coach and Trainer from The Real Estate Hotline. For information on the tax implications of Bitcoin, Cryptocurrency visit
Rejection is part of our everyday life in real estate - we need to look at that different. Real estate a numbers game. Richard Branson doesn’t get everyone flying virgin.. You can’t win them all. Get used to it! I bought a brand new car many years ago and a seller judged me for it.. He didn’t list with me because of my car. It had nothing to do with my ability. He just didn’t like me because I had that car. Find commonality when you go to appraisals. Find someone they know.. Something that interests both of you. Only care about what YOU think and those whose opinions you respect and care about. When you have haters or you have negative responses, take it as a gift. Use it for positive marketing. You will always get people that don’t like you. Don’t worry about it! Don’t live in fear of critics otherwise you will never do anything.
Firstly Denise can you tell us a little bit about your area - Regions/Councils: Our area is quite vast because we cover a number of council areas, from & . Rural and Residential: We also work in rural and residential areas. Population: Within the town of where we have one of our offices the population is only about 700 but there is a large farmland area surrounding the town. We are the only agency with an office in Stroud, but there are numerous agencies that work within the area. Country to Coast: We are so lucky that our areas cover coastal strips through to rural so we really do get to enjoy the best of both worlds. Community: We have an amazing community that all work together and help each other out. As a business we find that our community supports us so much - it’s wonderful and we love to return that by sponsoring whatever local event or causes we can. Lots of customers make mention that they have found our community to have such a great vibe. : Actually that is also something Andrew Winter from said upon his arrival and when we featured on the Lifestyle show. He was truly amazed at the vibrant feel we had for such a rural community. We love to share the area: count their blessings everyday living in this area,and that’s why we love to promote it and share it with new locals whenever we can. You have an all female team and you are in a rural area. Tell me about your experience in rural and how you are qualified to sell rural property. Does anyone ever think you can’t do the job as well as a man? Born & bred: I’ve grown up rural, being born and bred in this area so it comes as second nature to me but from the real estate perspective, Training: I’ve trained extensively; amongst other things I’m a licensed stock and station agent. But honestly where you learn the most is from being in the field so to speak. Experience: I started my career in Real Estate in 2004 and it was within an agency that sold rural property, from this job I acted like a sponge and soaked in all the information I possibly could. I also live on a 300 acre beef cattle farm so you learn from that too of course. Reluctance Because We’re Females? : Honestly yes we do get some buyers who initially are reluctant to deal with us regarding rural but the minute I start speaking with them they realise that I know my business. Excellent Reputation: Our vendors are well aware of our excellent reputation as rural sales agents, so they don’t hesitate. Working in Hardware: It’s similar to when I worked in my family's hardware business - H & D Timber & Hardware in Raymond Terrace for many years. All the tradies had no hesitation in dealing with us ladies in the shop, because they knew we were knowledgable. It was the weekend warriors we had trouble with if any, but it didn’t take long to sort them out. Market Share: We are an award winning agency with a massive market share, so that doesn’t come without extensive knowledge. Sales: My rural sales over the years speak volumes! You have 2 offices now in the area, Where are they exactly… I also want to say that I always see your new listings and sales coming through on social media - you really are going amazing. What’s your secret to success? We have offices in Stroud and Bulahdelah Sheer hard work and determination! The support of our community who are a lovely bunch of people. Team: An amazing hardworking and passionate team who treat the business like they own it. I truly am blessed with that combination! New Team Members: I am always looking for passionate new team members to place into R & R Property whenever I can. I love seeing them thrive and create themselves a career and immense self confidence. Staff Going into their own businesses: I’ve also been blessed enough to have trained up and seen a couple of my team members gain the confidence and knowledge to go out on their own and create their own Real Estate businesses.That makes me so proud! You have become an amazing ambassador for your town like no other real estate agent I have ever seen. What’s your inspiration? I LOVE IT: It’s simple - I just love it! I truly never ever get sick of the beauty of the landscapes, whether they are our coastal strips or our rural rolling hills.I am a keen amateur photographer so I’m always pulling over on the side of the road to take an amazing shot that just can’t be missed! The community members are used to seeing me doing this! There she is at it again they say! My poor daughter is always like - “Muuum can we go nowwww?!?” I was asked if we could supply the photography for the decorating in a local cafe with my photography. It’s like a permanent art gallery showcasing our area. Calendars: We also have our much sought after R & R Property calendars which have a different local photo for each month, all usually taken by me. We give these as gifts to our clients for Christmas each year. Social Media Photo’s: I’m in charge of all of our marketing which includes loading up all of our social media pages with beautiful lifestyle shots. Sharing the area: We really love sharing the area. We see people come from the city who are stressed out and need to escape from it. They settle in our area and then the only regret they have is that they didn’t do it sooner. It just changes their lives for the better. How can you not want to share that! You get amazing testimonials from your clients. So amazing that someone thought that they were too good to be true didn’t they.. Can we talk briefly about that. Only because i think it’s funny. : Aah yes, we do get some amazing testimonials.I guess that comes from not only working really hard for people but also caring. I certainly don’t want to feel as though I have ever done the wrong thing by anybody so we always walk them through the processes and make sure we disclose absolutely everything we can about a property and ensure it’s the right decision for that customer. And whilst we don’t have a crystal ball in knowing exactly what a buyer would be prepared to pay for a property we never ever buy listings, always stating the price we think it would sell for, even if that means we miss out on the listing. And yes the situation you are referring to is where we put out a flyer with a couple of our testimonials on it and we received a letter from the Real Estate authorities to say that we were being accused of writing our own testimonials, they were just too good. Of course we were able to supply evidence that they were in fact real testimonials from real customers. You sponsor local fairs and sporting clubs - what a great way to meet people and be involved with the community. What do you sponsor exactly and what’s involved? Gosh there really are way too many to mention individually but we do attend our towns shows & fairs with our marquee supplying free facepainting & balloons for the littlies plus we financially sponsor the events. We sponsor our local football teams and other sporting events. We attend the most months and just get out and chat with our community. We recently sponsored the and we sponsor the in Port Stephens. , it really is extensive. It’s about giving back to our community. We believe that the more we can assist, the stronger the community will be and the more businesses and new people to the area will come from that. You have an eye for marketing.. Do you think that’s something you were born with, or is it something you have to work on? Creative as kid: Yes I’ve always been naturally creative, even as a little kid so I love beautiful marketing. I also find human nature fascinating, so forever trying to figure out the mystery of what works marketing wise with people and what doesn’t. Many touch points: So we use a very very wide range of marketing because I believe marketing is not a one hit wonder, it is providing many touch points. Think outside the box a lot: I love to think outside the box a lot. I’d find it very insulting if someone said we were just the same as any other agency, because I don’t think that’s true. Local photography: For example I use local photography as a marketing theme because it’s about making people aware of the life we lead here. Sure I do post on Facebook and Instagram for example our “Just Listed” and “Just sold” information but I mostly post my day to day life on the farm, in our lifestyle, at the beach etc etc. #notrafficjamshere: One photo range which is particularly popular is the #notrafficjamshere ones where I post pics of cows along our driveway, they always get a great response. Street Library: One of the other unusual marketing tools we have are our Street Libraries. So outside of each office is a little red house shaped box on a pole (somewhat like a large letterbox) that is a container for people to place the books that they have finished reading for someone else to collect and read. It’s a great talking point. I can hear people discussing it from my office and they’re fascinated by the concept. Kids especially love the idea.It works because I see the book collections changing from day to day. The Pioneer: We also have a newsletter for our area which has a local history story on the front and then real estate information on the back. We try to issue these monthly by letterbox drop but they are also printable from our website. They truly are the best marketing piece we have because I actually have people ring & complain they they never received theirs in the mail!!!! Sports Bottles: We also not only financially assist our local sports teams but we also supply them with R & R Property branded sports bottles, just as yet another touch point. Hints & Tips: We issue regular Hints & Tips about all aspects of Real Estate for Buyers & Sellers on our Facebook pages. Podcasts: We Podcast as well, all things real estate and especially tree change questions/concerns people have. Vendor tips, buyer tips, decorating & styling advice.Anything that we think people will find informative. Blog/Vlog: I create informative blogs and vlogs to educate people about our area, help them in their real estate journey. Tree Change Guide: we created a downloadable Tree Change Guide.We were receiving the same questions & concerns over & over again so we’ve put the answers all together in a booklet for our relevant clients. Radio Interviews: I currently have two radio interviews a week on two different stations where we discuss all things real estate, whether that’s the property of the week or hints & tips for buyers & sellings, plus market updates. You’ve won loads of awards! Tell us how many awards you have won.. Gosh heaps! Agency of the Year: we have won the a for our Stroud area for the past 2 years running with rate my agent. : We recently won the Midcoast Business Award for Excellence in Small Business. That was pretty massive as the Midcoast is a huge area and includes many many businesses, including large franchised agencies. We are a small independant agency. We also walked away that night as finalists in the Customer Service Category & Excellence in Professional Services Category. I was also personally awarded as a Highly Commended Business Leader which was an incredibly humbling experience. Regional Business Awards: This also led us to be Finalists in the Regional Business awards which was another amazing night and made me very proud of the team. LAST QUESTION What else can you elaborate on as far as your marketing goes.. It’s been a massive year for R & R Property. : We opened up a second office this year, this one in Bulahdelah, due to popular demand. Since then we have also purchased one of the existing agencies there so the owner could retire. This doubled our rent roll and of course team members. Book Features: Next year I am featuring in two new book releases about Real Estate. Success Secrets: We are not finished yet though with a number of new ideas in the pipeline heading forward. I guess that has always been one of my success secrets; to never stay stagnant and to not take success for granted. You’re only as good as your last sale is one of my motto’s. You’ve always got to move with the times and try to be ahead of the pack all whilst staying grounded and empathetic to people’s needs, customers, team members and of course family. And of course there will be plenty of further training as learning new skills is essential. Thank you Denise!
Firstly consider how can you apply any of these things to real estate. Jt Foxx Build 2 brands. A personal and business brand. At first, people say you’re lucky then when you become successful they ask you to coach them for free. Media gives you credibility. Get into the media. Newspapers. Real magazine. Become THE authority. The fastest growing market is women. How can you tap into that? How can you create new businesses? Gary VeeA positive mindset works. Create a foundation for your online presence. It’s your stability. Build your brand. Work on your confidence. Your phone is the remote control to life. Gary would rather be knifed and his wallet stolen than his phone stolen. These days nothing is more important than your phone!! Get attention first. Then tell them. Communicate in a compelling way to get what you want. Where are they? Do what you’re great at - outsource what you’re not. Do podcasts. Everyone is listening to audio. There are less videos being watched. Everything is going the way of voice activated. Alexa etc. In your houses. Etc. Turn on electricity. Who is best agent. Etc. Think voice. Have an audio strategy behind your business. People get a little bit of success and they think they’re somebody. Be humble. What to focus on? Do Facebook ads. Do Instagram ads. Why? Because huge companies are still spending millions on tv ads etc. The time is coming when they will spend the money on Facebook etc. It will be too dear soon. It’s cheap now. Google adwords too. Learn Facebook ads. Make it your mission. Get to know your influencers. Ask them to help you. Private message them. Ask them. Don’t think you’re too good. Produce loads of content now. Set up marketing strategies. Use Facebook and Instagram ads. Chase people’s attention. Remember this is hard work!! If you’re good. Don’t worry about the camera. Remember your intention. Help people. It’s fun when people don’t like you. Then it’s more fun when you convert people to liking you. Give people your best advice for free. Doing that will attract the right people to you. Jodie fox. Shoes of prey Keep asking the question. Wouldn’t it be cool if..... that’s where you will innovate and create. Don’t let your expertise get in the way of a good idea. Put your customers first. What are your customers complaining about. Say wouldn’t it be cool if....... Fail fast - throw everything into it. As a business owner if you fire someone you may upset that person. But you were probably a great business person. Have determination and a dash of arrogance. Watch your google analytics. What’s happening on your website. Analyse all your stats. Know what’s happening before it happens. The future. She creates shoes to order. You create a shoe exactly how you want it. The future? 3D printers. Print a shoe. Print clothes. Do things before you’re ready. Don’t wait. Follow one course until successful. Janine Allis Your brand is built one customer at a time. Thinking about Elon Musk and the future of power - will petrol stations will be a thing of the past? What made you successful in the past won’t in the future. These are the main points I got out of the business squared seminar. Think how these apply to your business. I’m Lisa B - Your real estate coach on demand. Thank you for listening. If you I can help you in your real estate career. Please reach out.
Let’s talk about real estate podcast The week in review - 6th November 2017 Referral websites - Are they using false and misleading marketing? Interceptors - Purple Bricks - Clint Smith made the news - Noosa Real Estate - McGrath - Real Estate Agents Halloween lollies? Samantha McLean Elite Agent Magazine - Seminar - Congratulations Milton Rendell - Will traditional agents eventually adjust to segmented payments? How to handle a text message from an owner on reducing your fee. Words from a wise man relating to business history. Certain office procedures when a tragedy happens. Meet your neighbours nights. How to convince sellers to have open houses. 10 Reasons why most real estate agents fail - Progress is impossible without change. Lisa B from The Real Estate Hotline - Your Real Estate Coach on demand Hi and welcome to Let’s talk about real estate podcast My name is Lisa B In this week’s podcast, we’re going to look at the week in review and what’s happening at the coalface in real estate. This is what real estate agents are talking about in Australia and sometimes anywhere in the world. We spoke about the referral websites that we believe are using false and misleading marketing. Some of the sites promise the consumer they will choose the best real estate agent for them. We believe this is not to be the case and in my opinion, they are lying. The way some of these sites operate is that they pass a referral only to an agent that agrees to pay them 20 to 25% of the total commission. Is not the best agent at all. I believe that Consumers are being misled. The other side of this equation I spoke about is how these websites are They intercept the inquiry by spending huge amounts of money on They do this so they can appear on page 1. This is working for them. The benefits that local real estate agents have, is . Google prefer to recommend somebody that is local. If local real estate offices would consider using Google AdWords and also consider working on their search engine optimisation, we would see the site either not being able to afford to be in many locations, or they will run out of their advertising money. The U.K.’s advertising standards authority has ruled that two TV advertisements for purple bricks cannot be shown again in the current form because they’re judged to be misleading. The complaint was relating to, if it was sufficiently clear in the ads that the fee payable to purple bricks was not conditional on the sale of a property. My favorite quote was ‘If you can't beat fear - do it scared’. Quick points We discussed using the term Australia’s number one real estate office. Our theme seems to be this week to be careful of misrepresentations. Noosa real estate agent made the news with his killer dance moves an open house. Halloween – We also spoke about whether or not you should participate in handing out lollies.. I believe that you should promote for kids to come to your office first, possibly before they go trick or treating to collect their lollies. is putting on a seminar in Sydney featuring Matt Hall, Matt Lahood, plus many other quality speakers I asked the question – will traditional agents start doing a fee structure similar to say purple breaks and some of the other discount agents. A lot of the discount agents up offering an upfront fee which is non-refundable. Will traditional agents go down this road and opt for segmented payments and upfront fees.? We spoke briefly about how to handle a text from a potential vendor about reducing the fee – I believe any fee issue should be handled face-to-face. We spoke about another discount agency offering a $7500 flat fee – I liked one of our member’s comments – he said - ‘Before I entered real estate I owned butcher shops for 20 years – in the 80s and 90s. If you want to see an industry decimated, then this is a good example. Predatory pricing, health regulation went mad and the big boys destroyed independents. We were reinventing our businesses daily with 200 shops closing yearly through the mid 90s. Take note and use all your senses. Remember big fish eat the little fish and that is a history lesson. Never forget history if you want to survive. I was 30 years of age representing Hunter meat industry I spoke a conference to fellow members. This was a time when the only way shop owners were competing was to discount. Good operators were hurt, discounters were hurt and shops still shut. My advice 25 years ago was know your own business, know your overheads and price your products accordingly. The only thing that changed for me is the horse I’m riding. And my other tip is to know what you give your accountant each year, owners need to run the business not accountants. Sad News One of our members during the week found a tenant who had committed suicide. Unfortunately, this seems to be happening more and more. I really believe there needs to be a conversation in every real estate office about this subject. Whether it’s not going to a property alone where you suspect something may have happened, or it’s considering what would happen if this were happen to one of your staff members. I also suggested, that it may be a role that real estate agents can adopt to try to help communities get to know the neighbours. Real estate agents could run meet your neighbours nights. For example invite three or four streets to your office for drinks and light snacks. You could door knock your street and say that you would love to help people get to know their neighbours again.. Allow them to think back to when they were younger.. we knew everyone. Promote neighbours talking over the fence, I don’t know about you but when I was younger I knew every body lived in every house around me. Now I know no one. We had a member post private question about how to get the vendors to agree to having open houses. There was some great discussion around that. Which I loved - Interested vs committed Not strategic The fear of mistakes and the desire to look good No role model or the wrong role model Your gas station is only open one day a week for an hour Monday to Friday 9-6 mentality No sales swagger No metrics backed goal Poor schedule and weak routines Lack of financial management And lastly we spoke about sign jumping something that I really really don’t like. To leave on a positive happy note Ryan McCann posted a pic ‘Progress is impossible without change’ isn’t that the truth. We can’t be scared of change - we always need to adapt - we always need to look out for how we can make progress. That’s all this week in the Let’s talk about real estate community. Thank you for being a part of it If you would like to join our group, you will find us on Facebook as Let’s talk about real estate – we would love to have you. We love to talk about anything real estate. My name is Lisa B and I’m from the real estate hotline if there’s anything I can do to help you in your real estate career, please reach out I’d love to help
Lisa Today I was interviewed by and we spoke about how to choose a real estate agent. Some of the things I discussed was about marketing, about advertising and about negotiation. The difference between advertising and – Advertising is one small part of marketing. Advertising is say.. – so it’s putting an ad in the paper about a particular property, it’s doing a flyer about a particular property, it’s Now marketing is everything else.. Marketing is building your brand.. it’s marketing you. Marketing is the strategy.. Who is your buyer? What can you do to attract them.. what can you do to keep YOU top of mind awareness. I hope you enjoy this podcast. Darren: Welcome to this week’s edition of The show where we speak to experts from around the country to give us an insider's guide to buying and selling and investing in real estate. I know a lot of people out there that want to know how to choose a good real estate agent - they know that an agent can make a massive difference but they’re not really sure how to choose the best real estate agents. What I’ve done, I’ve gone and got to come and join us - she’s actually a real estate coach from The Real Estate Hotline. Thanks for joining us Lisa. Lisa: Thank you for having me,,,, and I was going to say I’m in the sunny Gold Coast but it’s not, it’s pouring rain. (Laughing). Darren: (Laughing). Fantastic. Well thanks for joining us, like I’ve said, a lot of people you know, know the difference a real estate agent can make but they sort of struggle to work it out. All the agents seem like they do the same thing and obviously, you know, especially nowadays, people think ‘…. so….. I want you to get on and really talk about the difference between a good agent and a not so good agent. Before we get to that.. I suppose if you could give people a bit of your background - you’re obviously a real estate trainer and coach and you give advice to real estate agents. Did you start out as a real estate agent or how did you learn your skills? Lisa: Yes, I’m 49 now so, yes. A long time. I worked in real estate for about 18 months before I bought my own business. So in my early 20’s I had my own real estate office. And that was scary, that was something that I learnt very fast. I had that office and that was near - I had a franchise and my own name as the brand - I had those for a long time, then I opened up another office in Sydney. And it was something that, in my very first business, I knew the area very well. People would come to us because of the marketing and the work that we did. And then when I opened up in Mosman, we didn’t know anybody. We didn’t know the area. It was the complete opposite of what I was used to. So I really had to create a really big presence very fast. To show our experience and our credibility and all that sort of thing and I really worked hard on building our online profile and our offline profile in that area. And from that, I had a lot of real estate agents that would ring me and say ‘How did you do this with your online marketing’, ‘How did you do that’ and ‘How did you do this with your video’. And so that was how I created my first online course for real estate agents, on marketing…. Online marketing and that sort of thing so…. I’ve written books on the subject. And now I’m a real estate coach on demand. So, I’ve done coaching for a long time and online marketing - all sorts of things. So… real estate agents can ring me anytime if they’re stuck with say a buyer and they can’t get a deal across the line. Or they’re trying to get a property signed up or a listing - they can call. Anything real estate related or business related. So that’s a bit of my background as far as, you know how I got into the profession. It’s just been something, that… I love real estate, you know. I think once you get into real estate it’s in your blood so, I just love it. I love everything about it. I loved being a real estate agent. I love helping people find their ideal home... Finding their dreams and making it their family home. So it’s something that I’ve always been proud to say I’m a real estate agent. And I always did my best as a real estate agent. I was having a conversation with somebody yesterday about being a real estate agent and sometimes it is tough. And it’s like, when you go to bed every night - you have to think ‘Have I done my best?’ and you answer ‘Yes, I have’. You sleep well…. If you haven’t, you learn from it, and you sort of and work on what you can improve on. Real estate gets into your blood, it’s just something that yes…. I just love it. As far as choosing a good real estate agent goes, or a great real estate agent goes. For me If I was going to choose a real estate agent, I would probably, if I didn’t know somebody personally or if I hadn’t seen anybody before, I would do a lot of research online. Because if you’re just going to ring the local real estate office and you don’t know anyone personally…. You haven’t watched them online, or you don’t know anything about them, it’s really just a lucky dip. You are just kind of putting your hand in and picking out who ever you get. So you might ring the local franchise and say, I want to sell my house. You might get the person that’s been in real estate for five minutes, you might get the person who’s been in real estate for five years or 40 years. You don’t really know who you are going to get. So to me, if I was going to choose a real estate agent, I would really research and find somebody who’s probably a bit high profile, somebody who’s a bit out there. They are marketing themselves and they’re marketing their office. Now from being online you can form the ‘like, know and trust factor’, so you can follow somebody for a little while and you can go - I actually like that person and I feel like I can trust them, you know the things they say - You can relate to them. So it’s the ‘like, know and trust factor’. And that’s something that you can really get online rather than just having the lucky dip approach….. SO the other thing that I would look at is… have they got a track record in the area? If your property is say prestige property, have they got a track record in prestige property? So I would really research them and make sure that they’ve got the experience and qualifications. Now, when you choose a real estate agent, the things that I think you need a real estate agent for, is for negotiation and for marketing. So I would test the real estate agent in lots of different ways. In negotiation, I would be asking lots of different questions. Like, if they came into my house and they told me a price - i.e what my house was worth… I would want them to really sell me that price. OK? Why is it worth that price? I want you to tell me all the factors that come into it., I want you to prove to me that it’s THAT price. One, because I want them to be able to prove it to the buyers - that it’s worth that price. I also want to see how they negotiate in that sort of thing as well. So even if it comes down to when they’re talking about their fee, or how well can they negotiate their own fee. If they’re just going to give in, they will probably give in on your asking price if you chose them…… so….. I would also, even go out with them and have a look at property as far as buying a property with them. Just to get them to show you some properties, go to open houses, and ask question, things like, what do you think of this property - what do you think it will sell for? What do you think it’s worth? Have you had any offers on it? See if they’re actually working for the seller or they’re working for the buyer. Okay because what you want…. When you’re selling your property, you want the agent to be working for you as a seller. If you’re buying a property, go with the one’s that are like that – the one that’s going to give the sellers money away. But if you’re a seller, you really want go with somebody that’s a top negotiator. So there are two things, negotiation and then the other one is marketing. And the other thing too, is when they come to your house, if they give you an appraisal or you go out with them as a buyer. How’s their follow up? Do they ring you up and say ‘what did you think of that property?’, ‘Would you consider making an offer on the property?’. Or if they have appraised your property….. What sort of follow up have they done for you? Do they drop you off a written appraisal? Do they ring you? Do they ask you how you are going? Do they try to give you something else? Do they offer more comparable sales or let you know something that comes on the market? That’s a really big thing as well, because so many times you list with an agent and they don’t keep in contact – they don’t follow up. And that’s something that is so important. You want to get the feedback and all that sort of thing. So, I think that’s really important. So do you want me to go on in the marketing, side of things now? (Laughing). Darren: The things you are saying are really valid and obviously I have the same things too. And I’m glad you’re saying that, because obviously that’s the thing, a lot of people don’t realise what an agent’s job is. And I think to be honest, a lot of agents don’t even realise what an agent should be doing. I totally agree. I think there are two roles, marketing the property and negotiating the sale of the property. Lisa: Yes. Darren: I think everything else is almost irrelevant, you can get someone for $25 an hour that can hand out some flyers, and conduct open inspections or drive around to get contracts signed, paperwork etc.. But if your agent has skills in those two things, negotiation and marketing… That’s most important. That’s the most important thing, because at the end of the day it’s going to result in tens of thousands of dollars extra in the sale price of your house. So that’s what’s really valuable. The agent… and that’s why their commission can become almost irrelevant as well, because…. if they’ve got those skills, they can add so much value to your property and if they are charging an extra thousand or two thousand dollars more than the other agent that doesn’t have those skills, but they can make you an extra 20, 30, 40, 50 thousand dollars that could be the big difference. Lisa: Exactly, because if the agent is not negotiating a better price for you, then you might as well do it yourself. If you are a better negotiator, you might as well do it yourself. That’s why check their fees, if you can negotiate better than them, don’t choose them. Sell it yourself. Go with somebody who is a negotiator. Somebody that has studied it.. and someone that knows what to do. That is a massive tip. A massive tip. (Laughing). Darren: There are people that come to me from out of state (and they don’t want me to be their real estate agent), They’ll say how do I choose between real estate agents? I say… Ask them two questions… Ask them whether they are going to reduce their commission and will they be willing to reduce the cost of marketing Lisa: Yes. Darren: Either of those… Then they are not the agents you want. If they can’t negotiate on their own fee….then what are they going to be like when it’s your house and they don’t really care. This is their money they’re willing to give away. Likewise with marketing, you’ve got to be willing to market your home.. Marketing makes such a difference to the sale price for a house. If an agent doesn’t believe it’s important, then…. Lisa: Yes. Darren: Then, they are just going to take shortcuts. Lisa: There’s a question you can ask real estate agents as well. Do they understand the difference between advertising and marketing? Because advertising is putting an ad in the paper and just putting a property online. There’s so much more involved in marketing yourself. To market your office…. like you do your podcast. Videos that you do. That’s marketing yourself and your office and things like that. So advertising is just one small part of it. I have for my coaching clients what I call the marketing umbrella or different ways of making the phone ring. If you’ve only got one or two ways of making the phone ring and that’s by putting an ad in the paper or an ad on the real estate portals. It’s not really the highest, you know…. if one of those sources stopped, you’ve lost all of your enquiry. So it’s really getting that enquiry from lots of different places and that’s a question to ask a real estate agents as well…. Is how do they advertise/market your property and how do they market themselves? And see what they say. What’s their brand like? What’s their brand promise? And as I said, if they’re a prestige agent, does their website reflect that? Does their marketing reflect that? Does their presentation reflect that? Is their brand consistent? And just check little things like their advertising. How is the advertising of their property for sale… Is it concise? Are there any typos? Is it well written? Is it entertaining or is it boring? You want to go with somebody that’s got a little bit of flare with writing or copywriting. Darren: Sorry for interrupting. How would you describe….... a lot of people out there using the word marketing when they are talking about advertising. A lot of people would be thinking they’re the same thing, you know. Putting an advertisement in the paper, putting on the internet. What’s the difference between marketing and advertising in your view? Lisa: Okay, Well as I said advertising is just one little part of it. Going now to marketing. Marketing is like marketing yourself, so you’ve got your podcast, you do your videos. It might just be giving out pens and things like that with your name on it, things to create top of mind awareness. It’s following up with different marketing materials and things like that. And another thing I was going to say too is, when you’re talking to a real estate agent, say if you’re particular property would be open to say the . Or something like that. What strategies has that real estate agent got that would attract the Chinese market? There might be different marketing skills for that. How can they market to the Chinese? Can they contact different agents? Will they offer different platforms to market to the Chinese? Will they go on different programs? Whichever way that may be. Is the property close to a University or Hospital or something like that? Or is it located close to a school that maybe you can put some notices on the notice board at the University or somewhere close buy – let people know that a house is coming up for sale in that area, or something like that. Or if it’s a block of land, also contact the developers direct and things like that. Don’t just advertise and put and add in the paper or online. How will they actually go out and market that property and sell that property? Will they contact people that are on their database before, rather than just putting an ad in the paper. Go and actually ring those people that have called before about different properties. Darren: So, would you say then, sorry. We’ll just say maybe then marketing is more of the strategy of selling the property. Lisa: Yes. Marketing is the whole thing… Advertising is for example just promoting your properties specifically. An ad in the paper or just your ad on RealEstate.com. It’s everything relating to a particular property. Flyers for that particular property. Specific advertising. So marketing, examples of marketing is marketing yourself through a podcast, video marketing for your office, your team. Promoting all different things in your office and that might be…. I have for real estate agents, I call it the marketing umbrella. And some of the things that I’ve got - is different ways of making the phone rings. So you know, newspaper, database, and all that sort of thing. And you’ve got letterbox drops, you’ve got flyers that you send out to absentee owners, so people that own property in the area but live elsewhere get to know you….. So that’s kind of like, you know.. you do something that’s different to what others do.. not just putting an ad in the paper. We’ve got thank you cards, you send thank you cards to people, you do editorials. When you sell a property to somebody, you can do a nice bottle of wine with your label on it or something like that. That sits on their cupboard or their bar for people to look at. And say your photo frames with the sold sign on it with the people standing out on front of the house - there’s a cap or a cup with your name on it. People do fridge magnets, I’m not a fan of fridge magnets - I’ve listed lots of properties from people where other agents had fridge magnets (laughing). So it’s just all sorts of different things to get your name out there. Things that are different to the other agents. And as I’ve said it’s offline and online marketing - so actually if your listeners are interested, my new book is out, it’s called “ and on my website it’s called and I’m actually giving away a free audio copy of the book at the moment. So that’s all about real estate marketing so it goes into the whole thing. It goes into offline marketing/ online marketing. How to get the phone to ring and all that sort of thing. It’s written for real estate agents but it can actually can be put into any business model. That’s something that your listeners can just opt in and get the book for free and that’s everything real estate marketing. Darren: Thanks for that opportunity. And I’m sure some of you will get in touch…. Lisa: Yes Darren: So obviously this show is called . So I want to be able to dig in a little bit deeper. So obviously we’ve been having a chat about trying to find the best real estate agent and we’ve talked a little bit about their negotiating skills, marketing and some of the questions we might ask. We’ve thought about what goes on from the outside. Is there a particular secret or something that you can think of from your perspective…. That you would know straight away that says.. that’s the better agent and the not so good agent and then we can maybe learn from it as well? Lisa: To me Darren, I really just think it’s that ‘like, know and trust factor’. I really think to really be comfortable with the agent. You know…who you’re going to choose, because I’ve spoken to people before that have said ‘Look, I’d like to go with that agent, because you know I really like them and I trust them. But this agent seems a lot more gung ho. and I don’t think he tells the truth all the time but I think he might get me a better deal’. Go with your gut feeling, really sort of feel who you feel comfortable with it’s a big decision in choosing a real estate agent and you’ve got to make the right decision. You’ve got to be comfortable with them. They’re dealing with a lot of money. It’s your biggest asset most of the time. And you’ve really got to trust that person. So I think really the trust and that’s something researching online - it’s something that is really going to help you get a good idea of who that person is. What their values are, whether they align with you and as I’ve said… you know whether they are really getting out there and promoting themselves, their office, their properties for sale . Really going the extra mile in being a buyer magnet, because that’s who you really want to go to. Somebody that the buyers are calling. They say ‘I’ve got to go with Darren because he’s always out there, and he’s everywhere I go, that’s where he is.’ And really that to me is the agent that you have got to go with. Darren: It’s really, when you think about it, the agent has a lot of control over this whole process. It’s a little bit like black box, obviously, hopefully if you have a good agent they should be communicating with you but really you’re handing over your house to them and saying please do a good job and get me the most amount of money you can. And then you sort of sit back on the sidelines and just have to watch from the outside, So really, if you don’t trust and feel confident they going to do the right thing by you then, how are you going to know. Lisa: Exactly. It’s too scary, it’s too scary. Yes. Just make sure you like them, you trust them and that’s everything to me. Darren: The other thing. I find with real estate - buying real estate. selling real estate. People don’t necessarily realise that it’s real money. You know. They don’t realise that, you know, going that extra time to the buyer and gets maybe and extra $10,000. Or the fact that they market slightly better or negotiate better and that might be an extra . 10 or 20 or 30. You know if they can make an extra $40,000. How long would it take you to save $40,000? Lisa: Yes. Darren: For a lot of people, that might be years and years and years - It might be 10 years to save $40,000. So the fact you’ve, you know, someone that you can trust them enough to do the right thing to get the extra few cents. People drive across town to use their shopper dockets to save a few cents on fuel. Lisa: That’s right. Exactly. Darren: This happens to me a lots… I get an offer and I go back to the owner and I say we’re not going to accept that - we’re going to go back’. They’re like ‘no, no’. And I’m like ‘No, we’re going back. ‘No, don’t go back’. And I’m like ‘but it’s real money’. Like if I can get you an extra thousand dollars…… that’s a thousand dollars. It’s better for you, my job is to get you the most amount of money and that’s the thing. That’s one thing I’m constantly telling people, it’s like ‘this is real money you’re talking here. It’s not make believe’. Lisa: People get so blasé - like you say spending extra dollars here or there. And that’s again in the negotiation. Go with the agent that does that. Ask them.. How did your last negotiations go, or speak to some of their previous sellers. That’s part of marketing as well. To have video testimonials. The more video testimonials you can get on your website that people can watch ….and you can show people and say… say they are living in Smith Street. Well here’s actually a seller that I sold for in Smith Street and this is their video testimonial and this is what happened with them. That’s just gold. Darren: And the other thing too... is people obviously… well you might have been aware that there a negative perception about real estate agents from some people and so the thing is. Lisa: Noooooo. Darren: It doesn’t have to be confrontational. You don’t have to be, you were mentioning you found someone that you trust but you think this other guy is a dodgey…. you think he might be able to get you a higher price.. In reality you don’t have to be dodgy you don’t have to scam people, you don’t have to try and rip people off to get the highest price. Lisa: Yes. Darren: Just say hey ‘The more you offer the more chance you’ve got of getting it’. You know I’ve got other offers and you’ll be honest and upfront with them. And people sort of feel like it has to be this, you know competing against each other and win-lose scenario. But I don’t feel like it has to be like that. Lisa: No. I think you know, we’ve got to be proud to be real estate agents. We’ve really got to be proud of our profession and what we do and it’s like anything – there’s bad fish in every pond (laughing). Darren: (Laughing). Lisa: You can just do your best and represent you and represent your company. And that’s all that you can do. Yes. You just do your best. Darren: Fantastic. That’s great advice. And it’s good that we sort of break it down to really with just dealing with people at the end of the day. That’s what real estate is. Selling a property. Buying a property. It’s all about dealing with people. So if you find someone you can engage with and you can trust, that’s probably the most important thing I think. Definitely good advice. People who may want to get in touch with you… to find out a little bit more about some of your trainings or maybe they are still struggling trying to work out which agent to go with. What’s the best way that people can get in touch with you. Lisa: Sure. My website is and that’s pretty easy. And that ‘s got all of my contact details. And as I said my free audio book.., I think, that would be really helpful for a lot of people as well, just to see how you can market properties in different ways and that sort of things. Darren: And we’ll be able to find that on the website or Google your name and find it somewhere. Lisa: Yes. My website.. and yes… I’m everywhere online. Darren: Alright. Thank you for that. Lisa: (Laughing). Darren: Thanks for sharing today. I’m sure our listeners have learned a lot obviously. I found it really interesting as well. I really appreciate your time. Thanks for joining us. Lisa: Thanks Darren.
Carl: Hello everyone, Carl Quested here, thanks for tuning in for another episode of The Real Agent Podcast. This week’s episode I’m joined by ., Lisa has been around the real estate industry for let’s just say many years - and has a lot of experience - from being an agent through to a principal, and now she’s a coach and mentor. Her current business is where she provides ad hoc and I guess emergency advice and assistance for Agents, Principals and everyone involved in the real estate industry. A really great episode here. I love Lisa’s approach to business and life so I hope you get as much out this episode as I have. As always please leave us some feedback. And enjoy the episode. Carl: Lisa thanks for joining us. Lisa: Yay! Hi! Thanks Carl, thanks for having me. Carl: That’s okay. Now we were chatting a bit before the start. So we’ve got to try and pick up on some of the gold we talked about, because there was some fantastic, fantastic information shared in there. Lisa: Sure. Carl: So Lisa tell me when did your real estate journey begin? Lisa: Oh God. Well I’m 49 now Carl, so it’s a long long time ago, when I was in my early 20’s. So when I started, I did the licensing course full time for one year – that was before I went into real estate. That was when I said, I’m burning all my bridges, I’m going into real estate and I have to make it work. This is going to happen! I door knocked lots of real estate offices to try to get a job and I ended up working for an office where I said look “Just pay me part time and I’ll work full time” just so I could prove myself. And I ended up doing that. On the first day in the office I sold a house and it started from there.. Then I went full time. That’s how I started in a real estate office, and then after about 18 months the guy who owned the business, his wife passed away suddenly, she had a brain aneurism. Very sad.. Carl: Oh wow. Lisa: And because she passed away, he came in and asked me did I want to buy the office. And I’d only been in real estate 18 months. I didn’t really know what I was doing as far as owning an office - I was only in my early 20’s, - 23 or 24, and I was like…. ‘Yeah sure, why not, Yeah, what could go wrong?’. And I bought the business and that’s where I started my journey. I just love it. Once I think real estate is in your blood it’s very hard to do anything else. It is just something, that I’m so passionate about, I absolutely love it. Carl: And so at the age of 23, 24, taking over a real estate business, I mean, it’s very different I think today because obviously taking over a real estate business can literally just be taking over database right? You can literally pick up a computer and you can run it from home. I know there are different models and stuff like that. But back then, you had to have an office, right? You had to have a retail presence, you had to have windows displays and everything like that, so it must have been a pretty big undertaking. Lisa: Oh it was. And yes the things that can go wrong, went wrong. We had a property manager who was taking money. I’d had all the books checked. I’d gone through everything with the solicitor. And one day the property manager had a day off and then she had the next day off… and then it was just all these phone calls about money going missing and all that sort of thing. And I just didn’t know what to do. And I called a real estate agent that was close by, I rang him and said ‘ What do I do?’ Oh God, he helped me out so much. Oh my God he helped me out so much. And I was like ‘What the hell have I done?’. But it was scary back then. You had the physical office that you had to pay rent, had to do all these things. The over heads were so big, newspaper advertising and it was hard - but it was easy. Carl: Yes. Lisa: Back then everybody did the same thing, It was like you had newspaper advertising, your for sale signs, letter box drops, door knocks - that was really it. That was the focus of your business. So it was hard work getting out there, but it was easy because everybody was doing the same thing and there were no distractions. Where as now, I kind of feel sorry for the agents that are starting out, because there are so many shiny objects to chase. Social media, and this and that, and this and that. Door knocking. What the hell do I do first? It is a lot more complicated and I think a lot of the agents have to get back to the basics. To start with the basics, of door knocking, building your database, getting your brand known and all those sort of things. Just start with that and don’t chase every shiny object that comes along. Carl: I think, Yeah. It is very interesting, isn’t it? Because whilst the game has changed, the rules have essentially stayed the same right? Because people buy from people. So the ways in which you make those connections might be more intricate, because now you’ve got social media, you’ve got video marketing, but if you can get in front of people, like door knocking….. if you can get in touch with people over the phone……. Lisa: Yes. Carl: You are making that connection --- so as long as that connection is being made. Lisa: Yes. Carl: Use the ones that you’re most familiar with, use the ones that work for you that kind of get traction straight away. Lisa: Yes. That’s right, we now live in a world where people can like, know and trust you even before they meet you - which is crazy. People can look at you online and look at your website or follow you on Facebook and go ‘hey you know what - they follow , you know the best football team’ that sort of thing. They can like you for who you follow or they like you because they relate to you in some way, and it can make life a lot easier because of that as well, but I think if you’re new in real estate and you don’t have a database, you haven’t got warm calls to make - you’ve got to start with the cold calls. Carl: Yes definitely. And I think you’re absolutely right. We still see so many agents getting their profile picture with their arms folded across their chest and yet their profile talks about honesty, integrity and trust. They’re all the same things that every other agent is talking about. When what someone is looking for is exactly what you say, you know, what footy teams they follow? What charitable organisations do they support? What are they about as a person, because you know in today’s society that’s what we’re looking for, we’re looking for that sort of, I guess a matching personality that says…… Lisa: The commonality. Carl: Yes. This is someone that I gel with, yes, they’re good at their job but I also like them as a person. And that is very different to how I think, maybe things in the past have been. Lisa: I know your personality Carl! You know what I mean? It’s like, you get to know someone’s personality from being on Facebook, you get to know their sense of humour and all that sort of thing. And you think.. I really like this person and that’s what’s happening out there now. Which I didn’t have that when I started in real estate, so in lots of ways.... it’s become easier as long as you focus on the right things. Building your profile, your online profile, your brand and doing some video marketing and building up your online resume… and that’s what I think a lot of people think… they think they don’t need to focus that much time on it.. It’s like if you don’t get on page one of Google, well you know who is? , , , All of those are on page one, and if you’re not, they are They’re intercepting your clients before they get to you. Because a person goes to sell a house or buy a house, and they will type in houses for sale in a suburb and guess who comes up? All those interceptors, they’re taking away real estate agents potential clients - so agents need to be on page one of Google. You need to work on your online profile so that they’re not intercepting your clients. Carl: Yeah totally. I think, you know those websites that you mentioned, I mean real estate agents are the middlemen in the process of selling property, where now what’s happening is REA and those other groups are becoming middle men in the process of an agent meeting a client. Lisa: Yes. Carl: You know. It’s adding more friction to a process that should have less friction in it. It’s interesting to see how the web space is changing I think and moulding. It’s good to see more and more agents becoming aware of how to use the tools but I think there’s still quite a long way to go. Lisa: Yes, there’s still a long way to go. I mean I started with video marketing back in, Oh God, 7 or 8 years ago, it was new back then. It was… nobody did it. So it’s like it’s starting to become a lot more of the norm but…... it’s something…... video marketing changes your life, like it really does. When you do it correctly, it’s something that people can really feel that commonality with you straight away. You don’t even have to be in front of the camera, and it might just be video testimonials as well. So there are so many, so many tools there, that people can use, that can really just help them so much, in so many ways. Whether it’s to get them on to page one of Google or building their brand and building their profile and getting that ‘like, know and trust’ factor from people. Carl: So in terms of your business right now, so you’ve evolved from being the agent, being principal and now you are sort of a more coaching and mentoring capacity. Lisa: Yes. Carl: So talk to us about Real Estate Hotline and what that does for agents? Lisa: Yes, sure. I mean I’ve owned lots of different offices. I’ve owned an independent under my own name, I’ve owned franchises and I’ve owned my own brand name. Over my long time in real estate. I’ve done lots of different things. So I’ve got a lots of different perspectives. I was a , don’t hold that against me. Lol So I’ve done a lot of things. When I get into something like real estate, I want to know all facets of it. I’ve done auctions, I’ve done open houses, I’ve done vendor paid advertising, I’ve done the exact opposite of all of that. I’ve done all sort of different things, so I can get perspectives. And so that’s what I can offer people with The Real Estate Hotline,.... years and years of perspective. Different things that people ring up about on the hotline….. And some people prefer to email, Facebook messenger or they call…. Whatever they like.. so it’s not just strictly calls. You know some of my clients are principals that just feel alone. They just need somebody to talk to, their spouse says not to talk about work when they’re at home,. They can’t talk about things to staff members - ( some of that is about confidentiality within their office, and some because they don’t want to feel they don’t know what they are talking about as well.) Carl: Of course. Lisa: It’s kind of a lifeline for real estate, a helpline, whatever. A hotline that you can talk about anything, so people will talk about staff problems, talk about the competition with different things that the competition are doing. Or whether it’s just getting a sale or listing together (I don’t mean ‘JUST’ getting a listing or sale together - that’s everything in a real estate business) but whether it’s holding hands through a situation. Some I have had say.. ‘I can’t do this anymore, I just can’t do real estate anymore!’ It’s like wait, stop. Take a breath kind of thing. I cheer them on when they get results. Cheer them on from the sidelines. We might look at ads and copy, newsletters. Or it might be just grammar checks or things like that. With my clients I follow them on social media and it might just be that I see they spelt something wrong. So I would quickly message them and say.. change this or change that, just to make sure their brands are protected as well. It might be about planning meetings, It might be just how to be happy in real estate, about the balance. I’ve done a lot of in my life as well since 1994. I’ve done everyone of his programs, I don’t know how many times, a gazillion times. And I have really live by his philosophies. And I’m an and an , so I’ve been doing coaching a long time - since 2003. And it’s all the same stuff that I use on myself. At with , he gets you do something which is called your So it’s a question that you ask yourself everyday and before you make decisions. You ask this primary question, and sometimes they are really destructive questions. It might be ‘Is that my fault?’ or things like that - so it’s all things that I go through with my coaching clients as well. To sort of know how your mind works, and why you’re thinking the way you’re thinking. So in my diary, I‘ve got my primary question that I want to ask myself at the front of my diary. I’ve got my values and my rules. So what’s important to me? What’s my values, to make sure that I don’t drift off. That I’m congruent with who I am and what I want to do. And my identity because sometimes your identity can become a bit jaded with certain things in life. If I’m a top salesperson and then I have a few bad months, then I don’t feel like I’m the top sales person anymore. So all these different tools and techniques - I absolutely live by and if ever I start to feel off - I know exactly where I need to go. It’s like being a mechanic and knowing exactly which screw to turn, or whatever… you know what I mean? That’s what the hotline does as well, people are going through different things and I can kind of tune in and see, see what’s really going on. As well as just as a practical real estate advice. So I just love it Carl, It’s something that... everyday it’s so different. It’s different but the same as I said to you - people will say things like ‘Oh this and this and this just happened’ and in my head I think.. ‘Yeah that happened to me 25 years ago’. Carl: (laughing). Lisa: There’s nothing really knew that I see, it’s all the same but it’s new to them. It’s just understanding where people are coming from. And I guess because of my long career in real estate, I can really understand how people feel too. Like , things like that…. you know, they’ve been around since the day dot.. It is just about getting better. It’s making sure that you’re prepared, it’s just doing all the right things. Yeah, everything that you can to win that listing. Carl: I think it’s such a valuable service because people underestimate I think, how lonely a real estate role can be, because….. there’s the Facebook persona I like to call it, where you know, you can only really post, I mean….. it’s the same with the kids, anyone who’s got kids, very rarely do you post a picture of your kid screaming. Lisa: (laughing). Carl: Right? You post the one where they’re all smiling and happy. You know, sitting down looking angelic. Lisa: True. Carl: But the reality is very different to that. And I think real estate is pretty much the same. I saw a guy a few weeks back, he posted in one of the real estate groups that he was having a rough time, wasn’t sure if he wanted to continue his career in real estate. Lisa: Yes. Carl: And he got flogged for it. You know, for sort of for being open and trying to share that. Lisa: (hmmm) Carl: Yeah, and you know it was a case of everyone sort of came back, and sort of you know said you’ve got to do this, you’ve got to fix that. And you know, you’re not trying hard enough and all this kind of stuff. Lisa: Wow. If that’s same guy, I actually gave him my online course. I’ve got an online course that . If that’s the same guy I ended up giving him my course. I private messaged him and gave him the course. I just felt sorry for him. I understood exactly the way he felt and you’re right, people don’t understand! People go.., ‘oh you do this, do that, do this’. Yes, it’s sad when you are trying to reach out and you’re getting slammed for it. Carl: Yeah and it’s exactly that, that you know the isolating feeling of, if you’re not posting a new listing everyday and you’re not posting pictures of form 6’s, you’re not posting happy update videos all the time like other real estate agents. You start to sort of feel more and more isolated because you’re going, I’ve only got 2 new listing this month or I’ve got that property that’s been hanging around for ages, and everyone else seems to be selling them in 4 days. Lisa: Yes. Carl: You know. I think the need for an outlet, sort of an impartial person is so important - because like you say, you can’t talk to your staff necessarily and say, you know. ‘I’m feeling really low right now’, and you don’t want to take that home and burden your partner with it. You want to be able to chat with somebody independently and I guess that’s exactly what a coach or mentor is there to do - to listen and provide constructive direction to help you to course correct. Lisa: Exactly. And it’s not everybody wants to be top producer. Some people just want to make a living. Some people really just want that balance, they just want to be able to sell 3 or 4 homes a month and have time off with their kids.. and that’s really important to them. So it’s working through to get that balance, it might be you know, Tony Robbins has got a life wheel - the life wheel - it helps you to work out where you are spending most of your time and just improving a little bit, improving on 1 or 2 areas.. Only improving 5% everyday on certain things that you need to do - but it is lonely being a business owner - it is lonely and you can’t say to your friends or to your staff ‘oh God, I made no money this month’ or whatever. Whereas with me they can say ‘I really, need to make some money and I need to do this, I need to get some listings and some sales. Okay let’s focus, what are we going to do first, where are you now exactly’. So it is, it’s a lonely thing being a business owner, it’s a lonely time. And being in sales, I know when I started in real estate I used to ring a guy Win Abel his name was, he worked at Bevans in Wollongong and I’d ring him and say I’ve got a buyer on a house, what do I now? (this was when I first started) He’d say… ‘Oh okay, well get them to make an offer or do this.. Or do that. I had no clue. Carl: Yes. Lisa: When I first started, my first week in real estate, I thought what do I do? Because.... you don’t want to feel silly either asking your principal or asking someone else, .. or if you are a thousand dollars apart or something on a deal. What else can you do to get this sale together? If you feel that you’ve tried everything…. well maybe you haven’t tried everything. Maybe there’s a few other things that we can do. So yes, I just like being there for people. It’s what I love to do. Help people and as I’ve said - I’ve got a lot of different perspectives and I’ve written books etc. So if people want to write a book or people want to set up podcast, we do that or anything that help build a profile. We might look at their online profile. Most times people say.. ‘I just don’t know what to do now’. So okay I do a report on their online profile. And say okay well…. this is what you’ve got to do and you’ve got to include this and take that photo away and just help them with their branding as well. Because a lot of agents are great salespeople, they’re great belly to belly - but as far as working on their business, they are not good. They don’t want to do it either.. it’s like ‘oh I don’t want to do it, I just want somebody else to do that’. So it’s just helping them to be able to work not only in their business, as well as on their business. Carl: Yes, absolutely. I think it’s very hard as well because I think a lot of agents probably look at the coaching industry and I sort of use that term loosely.. The coach, the wider coaching industry and you know they’ve got people wanting to charge you know $5,000 a month, $10,000 a month for their you know, for their coaching, one on one coaching and things like that and I think it sort of naturally turns them off. I don’t know if you’re happy to talk about the pricing you charge on the podcast but…. Some people use the hotline for accountability. So it’s sending in your results once a month to go, this is what I’m committed to doing and this is what I’ve actually done. Carl: Yes. Lisa: It’s like when you’re sending it to somebody, it’s like ‘Oh God! I’ve got to do this’. You know what I mean? Carl: Yes. Lisa: A girlfriend and I are going to lose 4 kilos in the next month or so right? So we’re sending photos of our scales every morning. Just accountability. Carl: Yes. Lisa: To send it to somebody else, I’m thinking. Grrrrr it’s the same as it was yesterday. I better do something. And that’s the same with the accountability of the sales person to say…. if they have only door knocked 5 houses and made no phone calls, they’ve done no flyers, they’ve done absolutely nothing for the week…. then it’s not surprising that they’ve got no listings and no sales. And so you’ve got to do the actions - so it’s really looking at the accountability of the actions first and to be able to get a numbers…. so the accountability is a big thing as well. Carl: And so Lisa in terms of who you work best with. Like, do you sort of find, is there a sort of a type of agent that you are able to assist the best in terms of where they are in their career or income wise or anything like that. Lisa: No. Just people that are open to it. Some people are just so much in their own world, they’re not open to coaching so people that just want to learn. Carl: Yes. Lisa: I mean I’ve got people who have just started out in sales. I’ve got people that are principals. I’ve got people that are making really good incomes and selling a lot. And I’ve people that are just wanting to get their results up - so it’s so different, but it’s got to be people whereby we gel together well too. There’s some people that obviously wouldn’t suit me. And I wouldn’t suit them. As long as people are open to learning and open to discussion - because I’m not here to say ‘Oh I think you should do this, I think you should do that, or you’ve got to do this’. It’s talking through what they are comfortable with. Some people are not comfortable phone prospecting, and some people hate it. So then, let’s find a way to get somebody else do it - like your services Carl or whatever. Or it might be they’ve got to build a database a different way. It’s working out what those people, what their strengths are – what they like to do - if they don’t like it they’re not going to do it. Carl: I think that’s really key isn’t it.. there is certainly a lot of practitioners and coaches and mentors out there. Which, they really sort of do push one specific angle and say this is how you have to do it. And I think the problem with that is, it’s kind of like trying to make everyone the same. Like you say, work in different ways. We have clients that hate doing telemarketing like you said so they use us to do it. We have others that say ‘You know what? Telemarketing – I’m not doing it full stop’. And they find other ways to generate business, we have people that you know that are purely online. They don’t do any print media. They don’t do any of that kind of stuff. Just purely online so it’s refreshing I think that you don’t come in and say this is the way that you have to do it. You’re more to sort of guide them on their chosen path. Lisa: Yes, I mean. People, if they don’t believe in it, then they’re not going do it. I always like to say.. you know how some people say that trainers and coaches just train and coach because they can’t do. And it’s like, I’ve done so much in my career and I’m still doing it. So I kind of like it when people ask me or say that statement to me.. because from having so many different perspectives and all that sort of thing… I remember the first time I went out door knocking – I was so scared, I was so scared. And I was like, you know what - I’m just going to do one, if I’m still alive - I can say that I’ve done it, so I did one. Then the next day I did two, then the next day I did three. And I got to actually like it. It’s just really kind of getting people to just…. sometimes they have to get out of their comfort zone and have to do things that they hate to do- things that they don’t like to do, but it’s kind of working with the people on what they are prepared to do. Carl: Goes back to what you said, what was it you said, the principle question? Lisa: The primary question. Carl: The primary question. Lisa: Yes. Yes. Okay. Carl: Understanding, that yes, you’ve got to do this. It’s not very comfortable but if it aligns with your primary question, or what your ultimate why is, then obviously it’s going to help you get the result you need to achieve. Lisa: That’s right. It’s your purpose, your outcomes and all those sort of things. Why you’re doing this. I just love real estate Carl. It’s just such an amazing profession. And it’s something that the sky’s the limit on income. The flexibility, the things that you learn. Growth. It is quite addictive. It’s kind of you can fill all of your needs and I guess I just like to help people through those tough times as well. Whether it’s just holding their hand or cheering them on. That’s my role now and I just love it. Carl: So let’s dig a bit deeper if we can, let’s say we’ve got somebody listening to the podcast right now - who is like that person I mentioned on Facebook - they are feeling isolated and a bit broken and considering throwing in the towel. What would be some of the initial steps - that you’ll get them to review - either about themselves or their career? That you know, do from this podcast and actually maybe take stock, what would be the first step you’d get them to evaluate? Lisa: Well they’ve got to look at whether they like where they are working. That can be a big thing as well, people that are working in offices that hate the environment. Say... they don’t like their principal. So…… Are they happy where they are? That’s a big thing and I think when you’re looking at joining a real estate office it’s got to be a fit. There’s got to be a team fit with the principal in the office and I guess the way they do things as well. If you don’t believe in a certain way of operating you know, make sure your environments right first. I think that’s a huge thing. Getting your own mind right, something that I always suggest is certain rituals in the morning. So it might be get up at the certain time and you go on the treadmill, or you go for a run or you go for a walk, you listen to good things. You listen to Tony Robbins or you listen to any of the sales trainers or or somebody like that - whatever your thing is to listen to, have the good stuff going in. There’s too many horrible things in the news and we hear all these horrible things, get your mind right early in the morning. Write out your goals. I had my goals on my phone for a while and it’s just not the same as writing them down - goals - typing it in rather than writing it in your journal you just don’t get the same feeling. When you write them down, there’s just something about it, it just makes different pathways with your brain and your hand doing it. That you actually feel it and you get excited and I don’t feel you get excited writing it down to an app. I have an app which I still use sometimes it’s called “wonderlist”. I still make lists on there, but it’s not the same emotion that I get from actually writing down my goals and when I started in Real Estate I used to write down every day - I make so much money in Real Estate. I bring in $30000/month from real estate That was just after I started in Real Estate, (1994 – when our average selling fee was $5000). It was something that I would write out 50 times every single day - just to get that embedded in my brain. That you start to believe it - you can do it. Because you’ve got to have the belief in yourself. If you don’t believe that your going do it, if you’ve got money blocks or you’ve got something like that - you need to work on it. And that’s something writing things out or affirmations and listening to good things, you know…. Listening to Tony Robbins or whoever as I’ve said you choose…., that’s a big thing. And I think the next thing is to have a farm area that you’re going to make your home. Think everybody’s going to know me in this area. Get one listing and then everyone around you knows you from that one listing. You’ll do ‘just listed’ everywhere, doorknocking, and open house everywhere and then a ‘just sold’ everywhere. And then you list another one and then up the road, and it’s like all around there. So you’re just all over your farm area - that people can’t help but know you. And have that goal that I’m going to take over this area. This is my patch, and nobody’s getting in here. And get upset when another agent lists one in there. Get angry because that should have been yours. Carl: Yes. Lisa: And I mean, it’s okay to get angry with yourself. Just don’t do it all the time. Learn from it. That’s the thing I think, really just make sure where you’re working, that you’re happy. Get your mind right in the morning. And make sure that you know your outcomes and your goals and that sort of thing. And then get out there, have your area and do it. Carl: And I think a few fall for that trap – the old trap of thinking that you’ve got a bad farm area. So you see a lot of agents do this. They work an area for the best part of three weeks and go, it’s just a terrible farm area and try move on to next one and the next one. They don’t build up any consistency. A big part of being a real estate agent is showing your consistency. Again, there’s so many different ways of getting listings. But you look at someone like Chris Gilmore who letterbox drops 50 weeks every year, to every homeowner - whether they want to see his flyers or not, that’s consistency, you know. Lisa: Yes. Carl: You know what to expect from Chris. 50 weeks every year, you’re going to get a flyer in your letterbox, you start to appreciate that consistency and if Chris was one that was like ‘I don’t like this suburb anymore, I’m going to try a different suburb’, and kept on moving around. People wouldn’t list with him because he wouldn’t have the consistency. Lisa: No. They’ve got to know you. They’ve got to hear from you and it’s a like a letterbox drop, a phone call, and a door knock and a whatever. And also I’ve got to say with the farm area, make sure that there are enough sales in there that turn over, that it’s not like a small patch that you pick and there’s one house a year. (Laughing). Carl: Yes. Lisa: So, it’s got to be enough properties with enough sales. And you know, people say it’s different in my area and really it’s not. Some areas are different in rural or something like that. Where it’s a bit harder to door knock because it’s an acre in between properties or something. You know, that is different. But your normal residential areas are pretty much the same. These people are living in those houses are either landlords or they are potential sellers. And I think too, one thing that I always focused on, with everything that was going on, with other offices making listings and sales outside of my office. It was like I only have to win the person that I’m with now. I’ve got a listing presentation today - that’s all I need to focus on. So I need to win that person. I would make a listing appointment for tomorrow - I only need to win that person. You get one a day or you get one every couple of days, you’re laughing and try for one result a day, Whether it’s a listing, a sale or a house that’s too dear that needs a price adjustment. Get the price adjustment . Be honest with the sellers, that if they need to….they’ve got to be told, don’t step around the hard conversation. Carl: Yes. Lisa: You know, aim for result a day. It’s loving the one that you’re with and conquering the one that you’re with. Conquering the one you’re with as in win them over. Carl: Not sort of focusing on the next, 3-6 months or whatever, you know. Give that person. I mean, we always talk about presence, about being present for that meeting, it’s about being switched on, and listening to that person and understanding what their goals are for the property. Not focusing on what you know is going to be happening pre the listing meeting, because I think a lot of people, start to spend it before they have made it. Lisa: Yes. Carl: A lot of them start thinking they have won the business before they have even signed it up. They’re already thinking about what they’re going to do with income before they have won the listing. Lisa: Yes. For sure, actually there’s a lady she owns a real estate office at Lennox Head. And I did an interview with her the other day. And she said that vendors can smell commission breath a mile away. Carl: (Laughing). Lisa: Right? And I thought what a great line. I haven’t heard that before. But, you know, if you’re going to listing presentations and you’re not winning them. Check in on your energy because if you’re coming across as desperate, you’re not going to get the listing. You’ve got to actually be the opposite. If you go in there desperate, you want that sale, you want that listing. They’re going to smell it a mile away. They smell desperation a mile away. You’ve got to act the opposite. That you’re there. You’re present. You want their business BUT… You don’t need it, BUT.. you want it, you know what I mean. And that’s the difference between a lot of people I think really, winning the listing or repelling. Carl: Energy is very important. I think you know, I can’t recall if it’s Tony Robbins or that said, ‘If you can’t spare 15 minutes for meditation, then really you need at least 3 hours’. Lisa: Yes. Exactly. Carl: I think it’s so true, that salespeople will go into those listing presentation, they’re frazzled. They’re rushed. Maybe they’re running late, they’re thinking what they are going to do next. And you’re absolutely right - the person can sense that, they are not their priority number one in that time frame. Lisa: No, or the boss is saying, you better list three by the end of the month or you haven’t got your job anymore. That’s the other thing. Carl: Yes. And the pressure is too much. Lisa: Yes. The pressure of results and that’s when you’ve got to come back and go, I just need to not have that commission breath, that desperation – and it’s really going in with helping the person. You’re there to help them sell and these are the things that you can do.... To get them sold for the best price with the least amount of time. Which is what the sellers ultimately want. Carl: Well, Lisa I really appreciate your time in coming on the show. I think, what you’re offering as I said offline, is a fantastic service and I think at the price point where if a lot of people are too scared to employ a coach or get someone on their side. Every person so far that I’ve interviewed, that has been successful also said the same thing. To get a coach, have a mentor. To have somebody, to have a sounding board. The fact that they can have somebody with your depth of experience for you know. much much less than it would be for a ‘normal’ coach. I think it is a fantastic service to offer. Lisa: Yes, exactly. I wish I would have had it when I started in real estate. I really do. Just everything, from sales, the procedure to everything. So yes. Carl: Where can we find out more, do you do a discovery call that people who want to sign up can have.. or what’s the process? Lisa: No, not normally.. They just go to my website. and then when they join up – (But… I’m happy to do a call if anybody wants to ring me up anytime if they’re considering joining - that’s fine). But if they know they want to join, then they just join. There’s a form that they fill in, it’s like a discovery form for me – and it tells me everything, where they are now - where they want to get to - all that sort of thing - then we just go from there - after I receive their form back, then I ring them and see exactly where they are, where we go from now kind of thing. So yes, if anybody wants to ring me, they can ring me anytime. Carl: Perfect. Now you’re very active on Facebook. has been growing, and has a great active user base as well. I spend a lot of time in there myself. And so, If you’re not part of that or just look it up on your phone. I will include links to Lisa’s website and to the facebook group as well. So Lisa thanks once again for coming on, I really appreciate it. Lisa: Thanks, Carl. I appreciate it too. Carl can be contact here
The Real Estate Hotline From - Interview with - Live Radio Show - Uploaded to Hello everyone and welcome to , yes I am Geraldine and I am so looking forward to sharing some more fabulous information and hints and tips and anything else that may help you to become a published author and enjoy the process. Yes.. Over the last few weeks I've been chatting with some wonderful and highly successful authors I might say, and asking them to share with us all their secrets around writing and publishing. Believe me, if you haven’t had a chance to listen to the previous shows in this series called publishing 101 and you're thinking about writing a book, then may I urge you to do so. Because if you want to step out with your published book in hand, the information that you get from these gorgeous ladies, is just amazing. So woohoo. Just imagine how you will feel when your book becomes a reality. Now obviously there are ways of doing this that will be perfect for you. Often though it's figuring out what this perfect way looks like and it's by listening to others that we can actually make informed choices and decisions and the authors that I’m chatting with during this series are sharing the most fantastic information, believe me. And being totally open and honest and sharing with us what worked and what didn't and to me it only makes sense that if we are going to go to all the effort of writing and publishing our unique book, then we need to gather as much of this information as we possibly can before we start the process. So everyone…. I'm so excited because my guest today is the highly successful author Lisa B, now let me tell you a little bit about this wonderful lady. Lisa is a coach on demand, she's a speaker, trainer and serial entrepreneur who has owned since 1995. Lisa is also a mum so she knows and understands the pressure that today's world places on women,and their relationships both at work and in their day to day lives. Now Lisa's had a varied career combining her two passions. Yes two. One is her long career in real estate and the other is her passion that she studied simultaneously and lived through, which is the topic of - which is really big in today's world. She’s written a number of books and has , so might I suggest that we are in for a fabulous show today. So without further ado as they say.. Welcome Lisa! Thank you very much, I'm so happy to be here. This is a topic I love speaking about - books and products and business - so... thank you so much for having me. Oh it is my pleasure Lisa and you are sitting in sunny Brisbane, is that right? On the and it is sunny - it's 13 degrees - we're not used to that here - I'm cold! My goodness Lisa I feel so sorry for you when we’re sitting in 6 degrees here. Oh I know.. 2 days ago it was 20 something, so it's a shock to our system - but we only get the cold weather for about 6 weeks or so, we are very lucky. That's great yes, well we'll just kind of suffer on. Look it’s where we choose to live so we have to put up with the consequences don't we. Exactly. We have got so many things to talk to you about today and I hope you're ready for it and you've had your Weet-Bix for breakfast. I have so many questions for you. I hope you don't mind. No, no I'm ready! Like you said I really want to share what has really worked for me but also what hasn't, because I did so much research before I published my books and so many things were conflicting and sometimes you really don't know what the right thing is to do. So I really want to share my experiences both good and also what I learnt. That is just fantastic. That Lisa, is exactly what I want to hear because yes what might be right for some, may not be right for others. But I know today you are going to get the most amazing gems from Lisa that you can take with you. When you're contemplating all this, you can make informed decisions. So Lisa could you start by sharing with our listeners some of the books that you've published, a little bit about those, so that we can get an idea of where you're coming from please. Sure, for sure. The first book that I was in was a compilation book. My background is real estate. So that was a compilation book that somebody else put together that I was invited to join, so that was with other . That was a really good base and it gave me a good understanding of what being an author was like - also just seeing your name on the front cover of a book was such a great feeling. Like.. I've finally got a book! So that was called and I thought once I did that, I really want a book in my own name now. I actually wrote a book 10 years prior and that was about masculine and feminine energy and that's called I love the title Lisa - It says it all. Thank you. It does! It does! I was very fortunate to have a lot to do with and I joined his which was a very intimate program of only 50 people and we travelled the world with him for a year. I think I spent 145 days of the year travelling, going to his seminars and it was amazing and that's where I was introduced to the topic of masculine and feminine energy. It really made me question everything about ME, because I was so business focused - I had my real estate office - I had 10 staff and I was only focused on work and nothing else - that was it and I really sort of understood how I was in my masculine energy and I couldn't switch off - I didn't have any balance and I thought if I kept this going the way that I was, I would end up having a heart attack. So I really investigated that and lived through that and I wrote my book as I was making my transition if you like, from learning about masculine energy - to how to tap back into my feminine energy and how to have balance in my life again. So that was something... and that's what writing a book does as well, when you're writing down words and you think this is going to be published and other people are going to read these words - it has to be right. You just can't make off handed statements. You write a sentence then you say - actually is that right? You know... it gets you to really question things and to learn so much more about yourself and other people… and to ask questions. It really is part of the healing process isn't it? Oh it is, it is. When I went to publish that book, I bought probably 10 books on because I thought I really want to self publish. I really want to learn how to do this and I bought all these books and it just looked too hard. So.. I put the book away for 10 years because it just looked too hard! Seriously I just thought I don't even know where to go with this, I just don’t know what to do with this. It's too hard! So I mean these days, it’s so much easier - you can upload it yourself online. You can have ‘print on demand’ and all those sorts of things but I was overwhelmed and I think that's what help me being in the compilation book, seeing that it isn't as hard as what we can make it out to be. That was kind of a blockage and that's something I would like to say to everyone listening… If you have got a book, just do it. Don't wait like I did for 10 years and put it aside... and it was only that somebody went to another Tony Robbins seminar and started talking about masculine and feminine energy and I said I actually wrote a book on that. They said well I'd love to read it. I said ok, i will dig it up and I started reading it and I thought - this is really good! I love it. And then that inspired me to get it out there again and so you know, I'm really glad that they made those comments otherwise it would still be in the back of my computer somewhere. And probably the great part about it a topic like that is Lisa - is that truth is truth - it doesn't matter what time we live in, there is still that masculine and feminine energy. Absolutely, absolutely and as I said, I was so focused and so ‘in my head’ about everything that I didn't let anyone in at all about anything.. It was awful and so yes it was really understanding the balance and to understand that I can switch off, and you know, be present where I am.. So that was a really an amazing realisation for me and I went to get books on the subject and I couldn't find anything that would help me. That's why I knew I had to write my book, because there was nothing out there for me that would teach me what I needed to know - so that was my biggest drive, to teach other women about this and get my message out there. Fantastic Lisa and that book went really well didn't it. Oh yes, yes fantastic! Better than I thought and I can go into that more a little bit later if you like. Yes I'd love that. It went better than I thought and I probably should have done other things with it which I can go into later. The next book that I did was a book for my son actually, and that was a book where my mother actually wrote the book - (his grandmother) so I did a book for them together. I’ll let you in on a little secret, Lisa is absolutely brilliant at marketing and shortly we will have a discussion around Lisa's way of publishing and I'm sure what she’ll share will be absolutely helpful and wonderful for you. I'm sure you can already tell that Lisa certainly has the experience and the know how to help you overcome any obstacles that you might have standing between you and writing your own book. Lisa I'd love to hear about how you wrote a book with your son and then you had another book I think didn't you? Yes yes Let's hear about those My mother wrote a book for my nieces and nephews about 25 years ago and when she died about 12 years ago, on her deathbed I promised her that I would publish her book for her. Then when I published my book , my son asked if he could write a book too. I thought that's a great idea and I thought I've got just the right book for him, so we did my mum’s poem. My son contributed to the pictures, he was with me with the design process and all that sort of thing, so now he has a published book with my mum. So now he can call himself a published author at 9 years old. Wow what an experience! It's great because if he says to me, mum, I want to buy this….. I say well how many books have you sold? Go out there and sell some books. So I'm trying to teach him as a business as well, that he can make money whenever he wants to. He’s got a product there, he's got a website and he can do the marketing on , he can do whatever he likes. I've loved teaching him about business at the same time, which has been great and it’s a legacy. He never got to meet his grandparents so that's something now that connects him with his grandmother and it makes me nearly cry every time I think about it, but it's something lovely for them to have together. Then the next book is one that I'm just about to launch - that's called and that book is about which as you said before I just love marketing and that's what I'm really really good at. It’s something that comes naturally to me in lots of ways, but it's something that I've also studied a lot as well. So Secret Agents is going to be launched very soon and that particular book is going to be more a lead in to my business which is the hotline business, which is the coach on demand business. So I coach real estate agents on demand, they can ring me or email me if they've got objections or anything like that, in the real estate field and I help them through those objections. So this book is more like a lead in to my other business - it's not like something I'm going to actively want to make the book a business in itself, which I can go into later - it's not my main business - so the book leads customers to my main business. And I think that's a great way of looking at your book because you know, being able to use that book as your business card, or calling card and as lisa said… as a lead into the other part of your business - it gives you so much credibility - so that's fabulous - but Lisa we will going to that a little later, but before we get to your marketing which I can't wait to hear myself because when they were handing out marketing skills Lisa, I think they missed me in the line up most definitely. I can help you. Good!! So I'd love to hear from you though before we get to that, a little bit about your own personal experiences in the world of publishing and what worked and what didn't, so perhaps if we start there. Sure, I don't have any sort of negative experiences with publishing, I’ve really just got learnings. I've got things that I've thought oh wow, I probably should have done that a little bit different but that's the way you learn. Or listening to others who have done what you want to do. Having a book is just such an amazing achievement and it's something that you look back and you think wow, I've got this book and people acknowledge you for that and I think it's something that I’d love to see everybody write a book. Everybody's got a story, whether it’s about their work, their business, their life. I just think it's such an amazing thing to do, but I have only ever self published and that's only because... I'm probably not lazy, I wouldn't say lazy, but probably impatient is what I would call myself, because if you want to get your book published, that involves….., if I was going to get a book published - I would get an agent, I would get somebody who was going to go in and fight for me to publish and all that sort of thing, but I was too impatient because I just wanted to get it out there and I wanted to get onto the next thing. I'm with you there Lisa, definitely with you on that one. And the other thing is that you don't know if your book is going to be successful - you really don't and it's not until you've actually published it or you get people to read it and you get proper feedback that you think ohhhhh this probably would have went well with the publisher - you know they say writing a book is like a comedian who tells a joke and and has to wait two years to see if it's funny. It's like writing a book - you write a book and you've got to wait all this time to see if anybody likes it. That's something that you don't know until you get it out there, so probably if I wasn't so impatient, I would have loved to have got an agent for Banish The Bitch. I would have really focused on that, but I didn't really want to make the time to do that. I wish I could have, for people out there that have got a great book, you know it, you believe it, people have read it and loved it, it's worth taking the time to do that.. I was just too impatient to get out there. A lot really depends Lisa and I'm not sure if you think like this too Lisa, it depends on what you want for your book. Do you want your book to be standalone and successful or do you want it to be part of a bigger picture? And that was my next thing, with Banish I would have taken the time, if I would have been more patient, that’s something I would have done, But for my next book Secret Agents, no.. I don't have any intention of wanting to get that with a publisher. It’s a lead in to my business, which is something - a business card, it's my introduction, it’s my values, it’s my information that when real estate agents read it, they're going to want to know more. And then I've got my online course, I've got my coaching and all of those other things that I've got and can provide and help them with. That is my lead in, so it's really two types of books and two different things - it's completely different. Yes understand completely - and so I guess you followed your own rules and all that sort of thing as you went through it. Yes and all my marketing all that sort of thing, and some of the things that didn't work for me was… do you know fiverr, so when I first went to do my book I got a mockup cover on fivver and it was hideous and I persisted. It was hideous, hideous, hideous.. I just didn’t like any of them, and I thought this is ridiculous and I ended up getting a professional to do the book cover, which your book cover is everything. And also, so is the internal of your book. I went to do it on fivver and it was just like a bad word document - You want to prevent your book as lovely as you can and my books I'm just so proud of how the lady I ended up getting has presented my book. It's just beautiful - you open up the book and it's just lovely.. so much more attractive than a word document and that's what I would have had if I'd of gone with the fiverr option. I'm sure there are good ones out there on fiverr, but I just think don't skimp on the quality of your book and don’t skimp on the cover and the layout - it's got to be good and it's got to be attractive. And you're representing you. This is really representing you in the world of business and in the professional world, so I completely understand Lisa, If you pick up something, you want it to really be a reflection of you - so most definitely. Absolutely, then the other things that I learnt was about publishing the books itself, so I've got my books on Ingram Sparks which is print on demand, so you can order your books in bulk, you can order 100 copies or 500 copies - or you can go on and order one copy. It’s print on demand - so that was something I preferred to have control of. There are some people that publish books and they can get a really cheap price say in China or something and they can get them at a couple of dollars a book and it's a lot cheaper but you have to buy in bulk. So you might have to get 1000 books and they're in your bedroom until you sell them or get rid of them. You might get a cheaper deal at the time, but the problem happens when you need to change something. I've changed my book already - soooo many times. I've put a sentence in that I've thought no….., I want to take that one out or change it. I've got the capability and the control of doing that with the way that I've got it now on Ingram Sparks and Amazon. If there's something I want to change I can. For example if I want to change the cover I can. I can change whatever I want - I don't think oh I can't… I've got a thousand books in my back bedroom that are now wrong. It's something that you can change, you can adjust you can add to it and I found that it's a lot better for me. Even though it might cost more, you've got more control. Yes and look I know having a bit to do with publishing houses and things for me that was the defining moment that I wanted this book to be me, not just fitting into a certain genre that the publishing house decided would be best. So I totally see where you are coming from Lisa, to be able to have that control to do with your book what you want to do.. You can change things up and change things around - is wonderful. Lisa and I'll give you a little time to think about this - I'd really like to know about Marketing - because so many marketing companies out there offer you the world and then end up giving you nothing basically. Being honest here… so really interested to hear from the best in the business about how to go about marketing. If you have just joined us, this is the 5th show in this series called publishing 101 and today international best selling author Lisa B is sharing her expertise with us and what fabulous information it is. I think I mentioned on last weeks show, I would have given anything to have had other authors tell me what worked and what didn't before I stepped into the publishing arena. Now if you've found this information extremely helpful, and you would like to and if you'd like to listen to the complete series, you can download them for free from iTunes. Just search Geraldine Teggelove Live podcast or you can go to www.toginet.com to listen and download from my show page. You can also find them on my website at - so lots of places you can go, where you can go back and listen to what certain authors have told you. Now Lisa, we've got some big things to get into here but so i don't forget, because I get carried away here on these interviews sometimes - I'd love to know Lisa where we can actually find your books and where we can find you - have you got particular places that you could give to us. Sure there's my website which is - That's not a hard one except for the .au on the end - everyone - in Australia we have dot com dot au. And a good one to follow me on his as well, because people that are looking to market their book - I'm just about to launch a new book say in the next week or two - It will be beneficial for your listeners to see what I do there and how I go about marketing on Instagram. I find Instagram really good and I'll explain what I do with that but my Instagram account is That would be where they can get some real life book marketing examples from. Fantastic Lisa, that sounds wonderful and I will put that on my show page and on my website everyone so, if you haven't got your pen handy you'll be able to find them - and the website is an easy one - So Lisa let's get into the whole marketing side of things and how you went about all of that. Ok well I repurpose everything. So, everything I do, I think of another way that I can put it out there. Whether it's a blog post, whether it's a video.. whatever it is... if I've got one piece of content I look for where I can put that - on 10 different avenues. Or where I can use that one piece of content 10 times. So that's what I'm always looking at. I just don't do one thing and then put it away - it’s how can i compile it. If I do a video, then I'll do a compilation video - I'm getting a little bit of head of myself but it's using all of the avenues for you. So I have a podcast, so I can have all of my content on the podcast - so I'm speaking to people or if I'm doing interviews or I'm just doing a tutorial or something - I've got the podcast. From from that podcast, I can do a transcript of it, which becomes a blog post, which becomes a post on my social media channels - so for one thing and one podcast - I'm looking for how I can put that in many different ways. So with the podcast, I always also do a video. So one podcast I've now got into 4 different mediums and then on all of the different things put onto , Twitter, Instagram, my website, YouTube… everything!! So the podcast is one where it's a great thing to repurpose into many different ways so that's one thing is a podcast… so then obviously you've got the book which your marketing.. and telling people you've got the book… and putting photos everywhere of your book and create a hype on Facebook about your book coming up…You know getting interaction and asking people what cover looks best A, B or C? Getting people interested in and knowing that your book is coming out, so that's a good thing as well and as I said your blog - so you’re promoting yourself through your blog, your promoting your book through your blog, whichever way you want to do that… you've got the blog, you've got the videos so YouTube - YouTube videos. Can I interrupt there please Lisa, so when you say your YouTube videos, are you talking about the book or are you explaining what the books about… what are you doing there? Anything. Anything. As I said, from the podcast I make a video. It could be tutorials it could be anything. It could be something you've mentioned in the book, it could be information, it could be advertisements for the book, it could be…. geez I've got so many different kinds of videos. A friend of mine wrote a song and so now I have a song that is my ‘books song’ so now I've got a dedicated song for my book - So that's one of my videos as well and then you've got your website which is where you are promoting your book all through your website - so you've got… and with your book, you can have your opt in on your website, you can have either a free audiobook as an opt-in, so that you’re collecting your list.. so there's lots of things you can do, or you can offer say two or three three chapters of your book as an opt-in - so again you're collecting a list of people that you can then market too if they haven't bought your book - you can market to them about different things or if you're up selling to something else. Then say Instagram, you've got photos and memes and things like that but you can do, because it's not always about just promoting your book - you don't want to be going out there - my book, my book, my book, my book - people are going to get sick of you an unsubscribe - so it's all about giving information and giving content and showing them who you are - and getting the like know and trust factor from people - is a massive thing as well so it's not always about the book - it's also about other things that you're doing that they can relate to - it's about teaching them something. And it is a lot about creating that trust isn't it, because people these days want to be able to trust you before they will buy from you or connect to you. Big time. Big time. Because with the online world, you don't know who's genuine and who’s not - it's an awful thing to say but who is really doing what they say they're doing? If you're following someone and sometimes I follow someone for 12 months before I really think - these people are somebody that I want to learn from and I want to buy their product - it might take you that long to really build that trust of somebody - so you know I think it's important to show people who you are and what your beliefs are as well as your products. And then social media is just amazing for promoting your book from Facebook, LinkedIn, Twitter, Instagram… I try not to go to spread myself too thin on those mediums because otherwise you can be a master of none. I was going to say do you follow the the advice of sticking to one or two big time and really see what works for you which one works best for you is that what you do Lisa? Yes definitely, I find Facebook really works for me. I have Facebook groups and they are fantastic - they're like private real estate groups which I just love! The are very interactive and I get a lot of comments and questions and that's amazing. I really love that and just my personal Facebook page as well. I have a lot of real estate agents that I connect with there because my main focus is real estate with my business, so my personal Facebook page is something that gives me a lot of clients. People get to see what you’re like and relate to you and things like that - LinkedIn I don't use a lot even though I do have a lot of followers and I do get a lot of business from there, I don't post a lot on there. I have got my profile on there and i’ve got a lot about myself which people then will look up. Linkedin is like a resume- I treat Linkedin a little bit like a resume - but if you are doing business-to-business a lot of people do really love LinkedIn. Twitter I don't do a lot but what I put on my Facebook business page goes automatically on to Twitter - so I've got a presence on there but it's not something that I focus on. Instagram I love. I absolutely love Instagram and I do get a lot of business from Instagram as well - so my two favorites are Facebook and Instagram and that's what works for me. And if they'd stop changing all the algorithms Lisa, it would make it a lot easier wouldn't it. I know and that's why Instagram is great now, so get in and use it before they do change of the algorithms again. Because Facebook - I had a Facebook page which went really well and I got a lot of interaction and then one day it just switched off - it was like Facebook unless you were buying ads - it just went off and so then I started a group - a Facebook group which is really working for me. So you're testing out things to see what is going to work best for you, is that right Lisa? Yes for sure. I found because my market and my clients are real estate agents and we talk about problems that we've had in real estate with clients, or getting deals together or whatever it maybe, so it needed to be in a group - because they're not going to share something like that on a public page. So if you're dealing with something where people and not going to want to share publicly, then maybe a group might be a better option and that's what I found. I tried really hard with my pages to get interaction and I was thinking why isn't this going as well as what I thought.. and then it clicked. It’s really something you have to test. The groups work for me for a lot better. You can discuss what they're comfortable with and what they’re comfortable sharing. Keep an eye on what’s working and what doesn't - if it doesn't work, there’s got to be a reason. Lisa if you have some more information about marketing, that would be fantastic. I mean to say what would life be like if we didn't have books to read. I don't know about you or Lisa but for me I'm sure I couldn't survive. It just wouldn't happen, all that wonderful information, inspiration and everything else that I couldn't lay my hands on and the learnings that would never take place. I really just don't want to think about it. I'm sure you'll agree Lisa wouldn't you. Oh for sure. As they say it's like a University on Wheels for audio books - that's my university on Wheels - my books. I find Audible just amazing. Being busy I want to read and I don't get the time to read a physical book, so for me the audible books are just amazing and when I do get the chance to sit down and read a book I just love it. I mean there's nothing like reading a physical book. So have you turned yet Lisa? Yes, I haven't done audible only because apparently Australians we're not allowed to have audible yet, so it's something that I've looked into having someone else read it out for me on audible - it has to be an American citizen with an American bank account - so I've actually read my book out and I've got it as an audio, but I've just got it on my website, housed on my website. So on my website people can opt in to get my audiobook free. That's my lead ins. So I haven't done it perfect but it's like, I'm not going to let perfect get in the way of getting it done. I just wanted to have my audiobook there and it's there and I'll look at upgrading that later and whatever.. it was just something I wanted to have there if people are busy and they can't read a physical book. And that's why I love podcasting because you can listen to it no matter where you are. You can be driving along in the car and I travel some fairly big distances and it's just so fabulous to have it so everyone remember Lisa has told you a number of times you can go to her website and opt in to listen to her book. So I think I'll be doing that as well. It's such a fabulous offer Lisa, Well in saying that, my book is all about how to position yourself as the expert - now it is tailored to real estate agents but it really is for any business. So anybody listening to this will actually get a lot out of that book because it's marketing 101 - it's everything from social media to video marketing to… it's everything marketing- the book is actually marketing. Lisa I'm just stunned, you are offering this for free on your website and that was going to be one of my questions… is your book, you know what you’re offering… can we kind of transpose that into any other business that we might be running and obviously we can. I read a book about 25 years ago and it was called benchmarking and it was a book about how business strategies. It was looking at businesses similar to your own and looking at what they're doing and looking at what you're doing and can you put any of the procedures into your business? That was something I did, I was in real estate and I looked at a travel agent and I thought it's kind of a little bit similar.. not really but kind of and I looked at some of the procedures they did and it really made me look at my business and business models in general so that was my first experience of really looking at business models and that was something when I study Internet marketing and I spent a fortune on online courses. The best online marketers and read books and did everything with the vision of how can I apply this into real estate - so I watch what Frank Kern did with his clients and thought how can a real estate agent do this with their clients? How can a real estate agent do what they're doing.. to make it successful and so I had a real estate office at the time and so I did all of those things. I did the free books I did video marketing. Everything the online marketers were doing that was successful and put it into my real estate office and then real estate agents started ringing me and asking me… how do I do this and how do I do that and why did you do this? So then I thought wow, I've got to create an online product, I've got to write a book. There's a market here because people don't know how to do this. I’ve sort of taken it for granted in lots of ways but I've also learnt it. So... I put all the information into a step by step process. My book is actually a checklist - it's got boxes that you can check off - you can say yes I've done this or you can come back and do it later. It explains what to do, it explains why you need to do it and as I said you can check it off. So it really is everything I know about marketing - and you can put that into your own business as far as taking it and running with it - so then you can say you have your book - think how do I then take that and cross it over into my business and that's a question we should always be asking. If a business is successful what can I do to make my business just as successful as theirs? That is just fantastic Lisa and I understand completely, to be able to take all that information and put into your own business - regardless of what business you're in. There will definitely be 90% of what Lisa is explaining and teaching you in her book that you can bring into your own business. So my suggestion is that you go to and have a look at that book. Now Lisa time is just ticking down. Geraldine - It's gone so quick! Time just goes so quick when girls get together to chat. I was just going to say….. some of the things that I would like to say to people is that as I said…. I waited 10 years to publish my book and I just can't believe that I put it away for that long and did nothing with it, so I would just like to say, get it back out if you put a book away - get it back out have a look at it - make some changes, adjust and whatever - if you haven't written a book a big tip that I can give is Google Drive/ Google Docs - that's how I've written all of my books - I've just got my Google App - opened a Google document on my phone it's also synced with my phone and my computer. Then I came up with my title - I've got my title page on my Google Docs then I separated each into chapters - chapter 1, chapter 2, chapter 3, Chapter 4. I worked out kind of the flow of the book of what I wanted to say - The introduction, the different lead ins of how your book is going to be organised. Then each chapter you write those headings at the front of the chapter and then wherever you are. you can start to write your book. My son does karate and for 5 hours a week while he's at karate and I'm watching him, I get onto my phone or computer and start writing my book - while I'm watching my son do karate. Or while I’m waiting for an appointment or if someone's 10 minute late. I will just go in and write my book. You don't get writer's block that way, you're actually organising as you go and the great thing about Google Docs is that you can talk into it and do speech to text. So you can press a button and you can just talk and the book writes for you. Google Docs writes it for you, so you don't even have to type it in. Technology is just amazing isn't it, so many things that we can do, so there's no excuse really is what you're saying. Another little tip that you can do, is once you have a podcast you can play that podcast back into your and it can transcribe it for you. You might have to make a few little changes but you can do your own transcripts. Does that make sense? Yes It is so fantastic because otherwise what you have to do is listen to a bit of the recording, stop and then listen to a bit more - you just play the audio into your Google Docs and it types it all out - and you have your transcript. So… just create a Google Docs and start writing - you might see something else that gives you inspiration, something that you can write about, or a link to a website that somebody tells you about that is similar to your book - put it in that document. Put everything in that document and then you can go back and research - it's such a great way of doing it. I just absolutely love Google Docs. I do everything on Google Docs. Everything is so easy to find - you can put photos, videos and all sorts of different things in there and it's your book!! It's your focus when you log on! And I love the idea that you can do all that when you're out and about and because a lot of the time you're inspired when you're out and about - ideas come to us at the most inconvenient times so we can actually go in, or even just record those ideas on your phone. I quite often do that too, just press record on my phone and I'm chatting away and people just think you're on the phone so that's ok. Now Lisa, it's time for us to finish the show. We are counting down here. So Lisa I wanted thank you so much for being with us today. It has just been fantastic and so much information in such a short amount of time. I really appreciate your time, effort and energy for being here so thank you. It just went so quick I can't believe it! Time Goes fast when you're having fun. Everybody you can visit Geraldine Teggelove Live for the recording of this week's show and we’ll be getting it out there so you won't miss it. I'm the meantime, a million blessings of Peace, Love and wonderful success. Bye for now by Lisa. - website - radio interviews
How to build a massive profile using your personal website Your website is the foundation for your real estate career. Your website is the control centre of your profile. Your website is you.. My advice is to have a personally branded website as soon as you can. What I mean by that is a website in your own personal name. Because.. Your online profile is your online resume. It’s what people will search to find out more about you. What should you have on your Personal Website? Remember this website is about you! Not the company or the properties you sell... as such… So… the keywords need to be about you, real estate and your prospecting area/farm area. Things you should have on your website - A page called About Me What do people want and need to know about you? Include all of your past experience and achievements. You can also have a video bio. Use your keywords in your bio Who are you - what you have done in real estate? Do you have a great story? What you can offer? Why should someone list with you? Give people an insight into your personality - what do you like to do? What football teams do you follow etc/ what do you love to do? Testimonials Both video and written - create a page on your website where you can put the embed codes from your videos that you have loaded to your YouTube channel. Add to your testimonials continuously. also take screenshots of anything people say great about you on social media Blogs A place where you can talk about real estate in your area - keep your blogs relevant. Some suggestions you can write about -- your successes, the area you work in, properties in your area, businesses in your area.. Add videos or articles you do with local celebrities, business owners, other related expert's. Market updates Suburb Profiles - Have pages on your website where you review and write stories about all the suburbs in your area. Create a link from your Home Page that people can click on. Contact Us - Your name - The company that you work for. Have a link to your contact us page on your Home Page. Make sure that customers can email you or phone you immediately. Make sure that visitors to your website can call you by pressing your phone number on their mobile phone or send an email by clicking on your email address. Have your phone number on every single page with a clickable link. Include your phone number at the top of your website in the header. Many people search for real estate agents on their smartphones. Your clients want the phone number to be accessible, EASY and FAST. So yes… Make sure that your phone number can be clicked through from a mobile phone. If your phone number forms part of a graphic, users will not be able to click on it and call you. You will then be relying on them to find a pen, write your number down and then dial your number. It is in your best interest to make it as easy as you can for them to contact you. You want to cut out any steps you can. If it is too hard to call you, it could stop a potential client calling. With mobile phones being such a big part of our lives now, you need to make sure that you have this functionality. Social Media Links - Have links to all of the social media pages you have elected to join. Create an opt in. 7 things you absolutely must know before you buy or sell in your area. THEN once you have all that set up… You can use social media to drive traffic to your site. Some other optional things you can have… Podcasts This is a way to build your credibility fast!! Have you written a book? Promote your book Your website should be about you.. But if you want to .. You can have…. Your Listings - create a link from your website to your current listings for sale. Send people to YOUR real estate website, NOT a third-party website (never send traffic to the real estate portals - EVER!) You don’t need to add properties to your personal site; a link will suffice. This website is about YOU. Your Sold Properties - have a link to the properties you have sold. Again, divert to YOUR real estate agency website, not to the real estate portals. Test Test your website on different devices. For example, check your website on an iPhone, iPad, PC, Android, and so on. Test it on any devices you can. Check that the pages look the same everywhere and make sure the content appears correctly. Again, also check that when you land on a website page on your phone, you can click on a phone number and the number will dial. Test your website in different web browsers. Put your domain name into Internet Explorer, Google Chrome and Firefox to start with. Mac users, be sure to put the domain name into Safari. Make sure it looks okay and it functions properly in all browsers. Then Install Google Analytics on your website. Do not wait until you have your website perfect before you launch it. Put the basics into place and remember that your website is NEVER going to be finished. It will always going to be a work in progress. So…. Does your website have an offer and a strong call to action? Why should a seller list with you? More information about wesbites - When we talk about building a profile using a personal website, ideally I would recommend for you to have a website. i.e www.yourname.com.au. With a wordpress.org website, you will own the content and you can customise the site. The only expenses you will have is for your hosting each month. Hosting can be arranged for a minimal charge through or there are plenty of other cheap hosting companies. If you want a website set up quickly or you are on a tight budget, you can create one yourself. There are free and very cheap options available online. Check out Advantages of www.wordpress.org - You only have to pay for hosting. You own the content. It's easy to use. It's easy to get others to work on the site. It's very flexible. Advantages of www.wordpress.com - It's free. It's easy to use. You can create it yourself. Disadvantages of www.wordpress.com - You don't own your site, they do. With wordpress… You can buy your domain name separately, eg. www.yourname.com.au and www.yourname.com and use your .com.au domain name as your web address instead of the site name wordpress.com gives you. That way, later on down the track you can change the platform of the website and keep the same domain names. Why have your own website? Your personal website should empower you to take control of your profile. Your website is you. It's your personality. It's your resume. It's your life. It's there for you to add onto and keep. And… Lets think about google for a minute… Google's algorithms check who you are. Your credibility.. Who you hang out with.. Point everything back to your base pages for your online credibility. You should treat your website how a tradesman should treat their tool box. Your website is YOUR 'toolbox' in that you 'sharpen' it, improving and adding to it always. From your website, you will build a list of people that you can market to. Your website will show potential customers who you are and what you stand for. Having Control Of Your Website Your website needs to give you the freedom to make changes yourself and to add any content to the site. The website must be flexible in design. Some more tips. Do you show on your website that you are the expert in your area, do you have clear positioning? If I was to look at your website now, what would lead me to think that you were the expert? Do you actively market and promote your website? Where? Always promote your website. Don't promote Real Estate Portals - they don't need your help. Are you using any form of pay per click? If you are not on Page One Of Google - You should look at doing this now. Always have a budget. Do you have strategies to get on page one of google? Have a plan and work the plan. You can offer more than one opt in - If you already have your buyer alert you can also offer a special report. eg 7 Things you must know about buying in (your suburb) Make it specific to your area, I would include this in your buyer alert as an enticement. Is your website mobile friendly? Google will punish you with poor results if your website is not mobile friendly. Do you use your iphone, ipad or tablet in your presentations - Show potential vendors your website, show them your database. You can also use your device at open houses to add on subscribers to your database. Do you use text messages to communicate with your clients? You can send buyers a text to say that a property in their price range has been listed. Do you have a blog? Google loves fresh relevant content. Do you use podcasts? (It's an option, not something you would do before the previous main things) Are you using social media to drive traffic to your website?
Hack your reputation and real estate career by becoming famous in your area Create your own podcast show - Why should you as a real estate agent host a podcast show? And what the heck would you even talk about? And why would anyone even want to listen to what you have to say? All of this will be answered…. Sooooo.. We all know that to be successful in real estate you have to list. To be a good agent you have to ‘list to last’. Because You have to have stock to sell.. If you can list, you will always have plenty to sell. Listing amongst a few other things is what really sets agents apart. We all know that an easy way to get listings.. Is to be KNOWN as the best. The agent that knows what they are doing and they do it well. The agent that’s known to make things happen… the hard worker - The one that has the CREDIBILITY the one that has the perceived AUTHORITY The professional. The agent that gets the results.. The one who gets sellers and buyers calling them.. The one that gets loads of referrals. And….. we all know that this can take time- it can take time to build your reputation. Now….. How do you become THAT agent fast? Even if you are new to real estate? What’s a real estate reputation hack ? There are 2 ways and you can be either one of them or aim to end up being both. You can become the authority in real estate by doing it.. By getting the results.. Or you can be the reporter Report to the marketplace what’s happening in real estate and what’s happening where they live And here’s the thing.. You can be the reporter even if you are new to the industry ….. All you need to do is give people the information they want / need to know. You can Interview people. Interview people who know the area. Interview people who can give your potential clients valuable information. And At the same time you are also learning from them. Collect information and become the one who knows everything about your area.. Again… This is a way you can get known and at the same time build credibility even when you are new to the industry. because... If your market place doesn’t know you… you are just a number. You are an office and that office and you are effectively part of a lucky dip.. When an owner rings for a market appraisal.. You are just a lucky dip… because they dont know you.They dont know who they are going to get. Make it your outcome to be the agent the owners ask for.. So….. we want YOU to become the most well known real estate agent in your area. In order to have top of mind awareness with your potential customers…… you have to have a brand that is welcoming and marketing that is engaging and enticing. And It’s not as hard as you think… …. one way you can start is by having your own real estate . What are the benefits of having It can be very cost effective You will have a clear point of difference to your competitors Podcasts give you instant authority You will be recognised as the expert with your own real estate show on stations like , and – You can call your show XYX Real Estate Show – Or by your own name eg John Smith Real Estate Show You have instant credibility itunes alone has access to over You are showing you are current with up to date marketing techniques You are actively promoting yourself and your company – you are building on your brand You are working on your business (not only in your business) You are using keywords and helping your company be found on search engines You will attract markets that you will not have attracted in any other way It’s easy – some agents would love to produce video but are just too scared to get in front of the camera. Podcasts are much less threatening as you are not in front of a camera You can be less formal – you will be having a conversation to your listeners in a way that is more authentic to who you are Podcasts are audio only. So….. You don’t have to wear makeup, get your hair done or wear business clothes You can use your podcasts as a ‘listing tool’. If you are trying to secure a listing with a potential vendor – you can offer that if they list with you, you can do a half hour podcast specifically about their property to be syndicated to 3 podcast stations. Giving them huge exposure on your website, social media channels and podcast channels You can target your content to your market One of the best things about podcasts is that it’s a fantastic way to repurpose your material – you have your transcript of the podcast, you have the podcast on a number of channels and you have a video.. your material is blasted everywhere on the internet. If you want to be found on page one for a topic - Google loves fresh content. A podcast can help you have a big point of difference to your competition. To sellers, all real estate agents look the same. They all do pretty much the same things. What do you do different? Where can you attract potential clients that other agents can’t? What should you talk about in your podcast? What are some topics you can talk about.. You can choose a theme – Top 10 tips on how to sell your home – How to choose the method of sale that’s right for you Top 10 tips on how to present your home Top 10 tips on how to choose a real estate agent Top 10 things to do when you are buying a home Top 10 tips on how much should you pay a real estate agent You can interview industry experts under the same theme – You are promoting local property businesses and tapping into their networks at the same time. Interview ‘local celebrities’ – People who are well known and interesting You could interview older people to get their thoughts on how the area has changed Feature a local business at the end of every podcast. You could have a paid sponsor as your podcast introduction. Feature properties – property of the week Either have a show exclusively for your property of the week or you could have every podcast end with a property of the week. If there is something that’s happening in your area that residents need to know about – Talk about it on your show.. eg they are proposing to close off your main street and make it a mall… Weekly Market updates – What’s happening in the market where you are RIGHT NOW? Find some listings! Are you looking for a certain property for a particular buyer? Let your listeners know what your buyers want, they might be able to help you find your buyers their ideal home. Interview some of your buyers that are desperately looking for their ideal home. Ask them what’s happened so far, why haven’t they found the home they love... what they are looking to buy.. Record a podcast telling everyone what it’s really like to live in your area Do suburb profiles – highlight each suburb with what it has to offer. Always test your results – If you are putting out podcasts regularly and you are not getting a lot of followers, think about the following.. Are your topics interesting enough? How do you sound? How is your delivery? Ask for honest opinions. Have you got your podcast on a prominent location on your website? Are you sending a link to your podcast out on your newsletter and property alert? Are you using social media to drive traffic to your podcast? Are you using hashtags, keywords etc Are you running Facebook ads? If you are satisfied that your content and your delivery is good but your aren’t getting people to your site, then you need to assess your marketing. Why wouldn’t you want your own podcast? Get someone to arrange all of this for you or We ll help you with everything.. Message us today at admin@dominate the internet.com.au See you next week and remember to subscribe to our podcast. Lisa B will help you build a massive online profile easily. If you would like the online course If you would like coaching on your online presence If you would like your own podcast channels By the way…. What’s your favourite podcast show? What’s your thoughts on using podcasts in real estate?
Today I wanted to give you my background - to let you know my experience both in real estate and the online world. So…. I want to let you know who I am and what i ve done before you listen to anything i have to say. Mainly to make sure we are a good fit. I started in Real Estate in the early 1990’s and I started working for a franchise before buying the business when I was about 23. I was only in real estate for about 9 months when i took the plunge and bought the business.. I remember most people thought i would fail. I knew I wouldn't. I was too determined. I was going to make it work no matter what.. I had a few friends that were as crazy as I was, and seriously we worked 24 hours a day. They were great times.. We had a ball. After a year of being in a franchise I changed the name of the business to my own name as I really wanted to build my profile in the area I lived in. I was very successful at doing that. I didn't have the internet back then… At that point in time we were a Ray White office and no one in our area even knew we were a franchise. There was only one other ray white in the area.. When anyone would call, they would ring and ask for Ray…. Once I swapped to being an independent office, it gave me the inspiration to study marketing in great detail, learning from the best in the world. I learnt how to really promote my name and my business. My real estate office was a great business and really was a license to print money.. Why? Because we worked soooo hard. We did everything the old way though… We only had letterbox drops.. Phone prospecting, door knocking, newspapers and for sale signs.. That was about it.. It was hard and very labour intensive. Completely different to what happens today.. When I left that office and moved to sydney, we started another real estate office from scratch in an area we didn’t know. It was scary and also really exciting at the same time. We would knock on doors we would chase people only to be told that they didn’t know who we were.. We were new to the area… and the owners had never heard of us… Owners were worried about listing with us as they were concerned we had limited exposure. Ohhh ok.. I realised i had to build our profile online and show our experience. I’d had over 15 years in real estate so ,,,,,,I had just about seen it all. I needed to be able to demonstrate my knowledge and my experience. I needed to look like the area specialist. I soon built an enormous presence online substantiating why our office we believed our office the best. I used all forms of online marketing. Video marketing - back then in 2003 hardly anyone used videos… It gave us a massive point of difference. We had our company video. Video testimonials. Our weekly real estate update.. Interviews with local property experts.. The works. I then built up content about the suburbs around us..what they offered. To show people what it was like to live in our area. I used google ads.. I used all sorts of SEO strategies. It was impressive. Even if i say so myself. Agents started ringing me and messaging me from all over the world - asking me what I was doing and how could they do it.. It was too hard to try to explain in 5 mins.. Or even an hour. That’s how my online courses started. My son was born at the same time and I also read the 4 hour work week by Tim Ferriss.. I could soooo relate - that was the life I wanted .. not the life I had before - not the one where I was working what felt like 24 hours a day. That’s what I wanted! That’s what i was going to have. So I did it. I focused on how i could work less hours and have an amazing life from wherever I was in the world. Then i began to focus on how real estate agents could use some of the 4 hour work week principles. How could i help agents have a better work balance? And I use all the same strategies now in my training business. What can i do… I can help you with many different strategies. I can help you with branding… I can help you become famous in your area. Here are Some other things I’ve done that I can help you with. I co-authored a book called real estate millionaire - that was a bestseller. And I also published 2 books in 2016 that were also best sellers on amazon. One book is called banish the bitch and bring out the babe.. And the other one is my sons book timothy john and the big green dinosaur. I am also just about to publish another book called secret agents. - this book is all about marketing for real estate agents. As far as marketing goes… I specialise in marketing for real estate agents. I am combining my knowledge of being a real estate principal with a long career in real estate with my long career in online marketing. I love it. There are many things i can do to help you… I also set up podcasts and websites for real estate agents. Unlike most other real estate social media and digital marketing trainers, I have implemented all of my strategies into my own businesses. So I know what works (and what doesn’t work). Sometimes knowing what doesnt work can be the most beneficial So you don’t waste time. I have studied the likes of both online and offline marketers such as Tim Ferriss, , and John Reece. This has given me great knowledge to adapt and implement strategies into my own real estate businesses with enormous effect. In future podcasts i will be sharing with you some very critical points that will change your marketing and your business life forever. I hope you can join me.