Marketing Homebrew Podcast – The ID Group: Recent Episodes
Mark Masters | Helping businesses embrace a content marketing approach to own the spaces that are theirs
You need to find that one word for what you stand for that doesn’t describe your product but the value you provide.
The post Show 138 – Finding The One Word You Stand For appeared first on The ID Group.
This week, lets look at a broader theme of being relevant to others. All filtered from the big world, to our world, to your world. BIG WORLD: Emarketer recently published an article that looks at why people unsubscribe from emails. https://www.emarketer.com/Article/Please-Dont-Unsubscribe-Why-Consumers-Email-Fatigue/1015219 One in four people unsubscribe because they receive too many emails in general. The […]
The post Show 121 | Unsubscribe, Burn Out, Purpose appeared first on The ID Group.
Welcome to the brand new Marketing Homebrew. A whole new format and even a new theme tune. Three areas to focus on. THE BIG WORLD: Havas have recently released their Meaningful Brands report. This highlights the relationship between a brand’s performance and how meaningful they are to someone else. 300,000 were surveyed worldwide. The figures […]
The post Show 120 | Meaningful Brands, Meaningful Marketing, Meaningful Work appeared first on The ID Group.
It is time to say what you need to say, then leave. Time to believe that less is more.
The post Show 112 – Less Is More appeared first on The ID Group.
Marketing guru Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” That's it, lets focus on doing things right.
The post Show 111 – Plan For Efficiency/Ease appeared first on The ID Group.
When your content is created for an audience and it resonates with them, it scales. The answer isn’t producing more content. The answer is finding who your audience is first. When you find your audience, it grows.
The post Show 110 – Did You Connect? appeared first on The ID Group.
Differentiation means thinking very hard about the market and your competitors and putting yourself in an alternative space, in the same marketplace. Lets have a further look.
The post Show 109 – Did You Differentiate? appeared first on The ID Group.
The words ‘marketing’ and ‘honesty’ never go hand in hand together. Lets right some wrongs.
The post Show 108: Tough Honesty appeared first on The ID Group.
What business are you really in? People don't just buy products, they look for things that can improve their life, make working easier, spend more time doing the things they love.
The post Show 107 – What Do You Really Do? appeared first on The ID Group.
Once you’ve done the hard work of acquiring a customer, why wouldn’t you try to sell her more products? Give others something else to care about.
The post Show 106 – Cross Sell/Up Sell appeared first on The ID Group.