Sales Opener: Recent Episodes
Azam
I pick a chapter from the book:
12 Rules for Life by Jordan Peterson
And discuss the key learning on what the psychology professor says:
On how to become better
What got me 2 different results:
1 set of customers who became loyal after a conversation
The other set, who were not
Dove, what makes their advertising successful?
What ideas they use to design their brand message promise?
How pixar founders used the same philosophy to make their movies?
How to approach art? how to make products which brought better customer experience
What stops people from understanding others? why relationships go bad? Recognizing the Insight that you may be operating from ego?
Hear the framework on how to keep ego away & understand people better
How Fittr a mobile app based fitness community generates customer growth?
How it started from zero to multi thousand users today?
What inspiration we can seek from them?
What do investors search for? How do you get sales growth? How do you differentiate your brand. Hear the detail story of an angel funded startup
I share 2 examples where databases fail & then how we can get success with them if used correctly
I share a story where I had a 90% registration & less than 5% engagement & ideas I am trying
Don’t ignore the phone when wanting sales growth, use it with a plan, hear podcast to hear the zappos.com story
I share a case from an economics book on how people decide, such that it inspires your thinking on customer behaviour
I discovered an approach, which ensures your sales prospecting does not go waste, the episode talks of that approach, called : + 1
Gate Keepers a term used for receptionists who ensure no one gets to speak to business heads. How you can get past them?
I share concept of: Brand Archetypes, how understanding the minute behaviour details of customers, highlighted with a problem I was working on
I share a live example of how I saved a sales opportunity by not sending the proposal on the whatsapp chat box because sending on message would had not gotten me the opportunity to build the sales opportunity
I share examples of how brands like UBER, Amway got it right & what we can learn from them
I talk of how you can create conversations with anyone by practising 1 thing, detailed in the podcast
I evaluate a sales call & suggest what could be ways the sales call could be made better