The Violin Club: Thought Leadership Content Marketing: Recent Episodes
Steve Williams
In each episode SKIP co-founders Chris and Steve invite successful entrepreneurs and senior marketers to join them is a discussion about recent developments in digital marketing with an emphasis on how Content Marketing, combined with Thought Leadership, can drive success with Demand Gen and Customer Engagement programs for B2B enterprises.
Welcome to a special episode of The Violin Club podcast, where we dive into the fascinating world of healthcare, clinical trials and the groundbreaking role being played by AI. Join us as we sit down with Shae Wilkins, the visionary CEO of TRYAL, a leading technology company that is revolutionizing the field of clinical studies.
In this episode, Shae shares his wealth of knowledge and experience that sits at the intersection of healthcare and technology. We'll explore AI's profound impact on clinical trials, from improving candidate identification and participant compliance to improving data quality.
But that's not all. Shae will take us on a deep dive into the world of TRYAL, where they use state-of-the-art technology to drive innovative study designs that reduce the time it takes new therapies to get to market. Discover how TRYAL is leveraging AI to enhance diagnostic precision, tailor personalized treatment plans, optimize study designs, and more efficiently manage clinical staff resources.
The future of clinical research is unfolding before our eyes, and this podcast episode is your front-row seat. If you're eager to stay ahead of the curve and harness the full potential of AI in your clinical trials, this is a must-listen. Join us as we gain valuable insights from a true industry veteran and leader, Shae Wilkins, on The Violin Club podcast.
Tune in and get ready to be inspired!
This episode is about the subject of Managing Security Operations Centers or SOC for the purpose of enterprise cyber security protection and threat detection.
By trade Frank Angiolelli is a Cyber Security Professional and is considered an industry thought leader in the world of Cyber Security Operations. Frank brings a passion of expertise in threat detection and has built a track record of career milestones including:
- Architect and Builder of numerous Security Operations Centers for Fortune 500+
- Cyber Security Incident Response Leader at a Fortune 100 level.
- Author of SOC papers and Criminal Online Enterprise studies.
Frank is presently focused on his new venture called mSOC which stands for Managed Security Operations Center. Topics for today’s discussion will include.
- Why cybercriminals are radically threatening the landscape for cyber security.
- How sophisticated attacks are becoming harder and harder to defend against.
- When Security Operations Fail
- How this impacts leadership decision making and profit.
- The ROI of Increased Protection and increasing cost associated.
- What steps can be taken to maximize your existing security investments.
If you’re a CEO, CTO, CIO, CFO, CISO, this episode will change the way you think about the world of cyber security. Please welcome Frank Angiolelli to the Violin Club.
In this episode, Steve takes us on a deep dive into the concept of Insights Selling, a key component of customer engagement strategy that uses insights to generate value for prospects throughout the sales cycle. We touch on a myriad of topics that will be of interest to anyone in a sales role, whether you’re a veteran looking for a new tool to add to your kit or new to the game, and we include some straightforward, tactical guidance on how to get started. (58 mins)
- 1:56 What is Insights Selling?
- 6:04 Accelerating the sales cycle with Insights Selling
- 13:17 The importance of knowing your customer's buying process.
- 21:16 How to rise above the noise with Insights Selling and storytelling.
- 35:35 When does the selling process begin?
- 48:20 Using thought leadership to drive engagement.
- 53:06 Measuring the impact of Insights Selling through virtual presentations.
Bill Butler is CEO of Journey Sales and a technology industry veteran. In this episode, Steve Williams and Chris Finch get into the nuts and bolts of Customer Engagement and using ‘Smart Rooms’ to accelerate leads and close sales deals quicker. If you want to learn more about how technology continues to change buyers and sellers during the customer journey, then this episode is for you. (48 mins)
Key Topics Discussed:
- Digital Transformation - The synergy between Marketing & Sales. (07:03)
- Customer Engagement - The importance of measuring content. (10:30)
- What is a “Smart Room” and the science of selling. (20:00)
- Collaborative Selling - How it increases conversions. (27:40)
- Account Based Marketing - It's Account Based Everything! (34:53)
- Predictions - What’s the future of marketing & selling? (46:21)
In this episode, Steve interviews Chris on the current state of business during Covid19 as they discuss customer engagement activities that will drive revenue through a keen understanding of your target audience and the harmonized process steps that guide critical decisions. (39 mins)
- Developing a keen understanding of your target audience
- Harmonized process steps that guide critical decisions
- Using data insights to define and pursue key objectives
- Create a Case Study around one product or sector
- What are the KPIs to look for with your commercial initiatives?
If you run a business that relies on in-person communications to move leads through your sales pipeline and looking to transition this to virtual customer engagement, we've created an action plan designed to help your company survive the next 90 days and craft a strategy for mission success for the next 18 months.
This podcast discuss the action plan in depth and the various milestones to take note of throughout.
https://www.linkedin.com/pulse/surviving-without-becoming-isolated-stephen-williams-1e/
In this episode of THE Violin Club Podcast, we take a drive into the world of automotive manufacturing through the lens of expanded polymers and engineering materials. Special guest Paul Compton is a game changing, future focused leader that uses a mission command style and customer centric approach that was and remains truly ahead of its time. Paul is a high achiever and former Chief Executive who for more than two decades worked as President & C.E.O of Europe, Middle East & Africa in a global business with over $1B in revenue and with employees across twenty nationalities.
Key Topics Discussed:
- (02:18 mins) Paul's Background.
- (05:20 mins) Using expanded polymers in automotive manufacturing.
- (08:20 mins) Transforming a global brand by replacing a commodity material.
- (10:47 mins) Measuring marketing versus sales.
- (14:30 mins) Brand differentiation and adopting digital transformation.
- (18:44 mins) Success and KPI's.
- (24:00 mins) Eureka moments - what inspires them.
- (30:00 mins) Operating a business across a dozen languages.
- (31:50 mins) Using Thought Leadership content to drive sales.
- (38:02 mins) ARPRO Adventure - Conferences delivering WOW within themes.
- (47:01 mins) Integrating with FC Barcelona & Camp Nou - One team one vision.
- (49:45 mins) Leadership style and key influences.
- (56:30 mins) Signature question - How has marketing influenced how you see the world.
In this episode, Steve interviews his business partner and co-founder of SKIP, Chris Finch. Chris discusses the current state of content marketing and the important roles that webinars and thought leadership play in a comprehensive content marketing strategy.
Chris also provides his perspective on how clients can best engage agency partners to help them plan for, design and stand up their own content marketing capabilities and the changing roles of agencies and management consultancies in collaborating with clients to reach new levels of success with their digital marketing initiatives.
Other topics include the importance of being a dynamic presenter, unlocking the value in webinar analytics, the role of webinars in Account Based Marketing and a few quick predictions for 2020.
In this episode, Chris interviews his business partner and co-founder of SKIP, Steve Williams. Steve shares his vision for the company and why he believes this is a great time to be in marketing along with some specific opportunities that exist for B2B marketers.
Other topics include Demand Generation, Customer Engagement, Webinars and how to scale Thought Leadership Content Marketing at the business enterprise level.