The Online Marketing Podcast: Recent Episodes
Bailey Morgan Soolsma
The Online Marketing Podcast presented by Violet Coast Media Inc. This podcast is here as a resources, and it's meant as a kick start to your day with online marketing tips you can add to your business now! This podcast is for business owners and entrepreneurs who need to stay up on the marketing trends, but lack time because they are busy running their business.Join your host Bailey Morgan Soolsma in short episodes that get to the point and send you on your day. We cover a range of topics including Instagram, Facebook, Pinterest, Twitter, Digital Ads, blogging, content creation, social media marketing, and branding.
Welcome to "The Online Marketing Podcast," the go-to resource for service-based businesses seeking to expand and thrive in the digital realm. In this highly anticipated episode, titled "How To Market A Franchise Opportunity," we explore the essential core marketing elements and dive into the art of building a strong online presence for your franchise.
As a franchise owner, marketing your franchise opportunity effectively is crucial for attracting potential investors and driving growth. Join us as we unveil the key ingredients for successful franchise marketing.
First, we dissect the core marketing elements every franchise owner must master. From defining your target audience and crafting compelling value propositions to understanding market trends and conducting thorough competitor analysis, we leave no stone unturned. Our expert guests share their firsthand experiences and invaluable tips, equipping you with the knowledge to develop a strategic marketing plan.
Next, we delve into the power of a strong brand in the franchise industry. Discover how to create a brand identity that resonates with your target audience and sets you apart. We discuss the importance of consistency across all touchpoints, compelling storytelling, and building brand loyalty beyond individual franchise locations.
Building an online presence is essential in today's digital age, and we explore the elements that make up a robust online presence. From designing a user-friendly and visually appealing website to leveraging social media platforms, search engine optimization, content marketing, and online advertising, we guide you through the key components necessary to maximize your online visibility and reach.
Join us on "The Online Marketing Podcast" as we unlock the secrets to marketing a franchise opportunity. Whether you're a seasoned franchise owner or just starting your journey, this episode has actionable strategies to elevate your franchise marketing game.
Tune in now to gain exclusive insights from industry experts and discover how to harness core marketing elements, build a strong brand, and establish a captivating online presence for your franchise. Prepare to transform your marketing approach and unleash the full potential of your franchise opportunity.
Learn more about my company at www.violetcoastmedia.com and follow us on social media @violetcoastmediainc.
Welcome to another insightful episode of the Online Marketing Podcast, the ultimate destination for franchise owners and digital marketing enthusiasts. In this exciting installment, we dive deep into franchise marketing, debunking common misconceptions and uncovering strategies to drive organic traffic and support your franchisees.
Join us as we challenge the misconceptions surrounding franchise marketing and shed light on the power of effective digital strategies. Whether you're a franchise owner, a franchise marketing agency, or simply interested in franchise marketing systems, this episode is a must-listen.
First, we debunk the myth that effective franchise marketing always comes at a hefty price tag. We explore the power of organic traffic and how it can revolutionize your marketing efforts without breaking the bank. Discover practical tips and proven techniques to optimize your online presence and generate leads organically.
We then delve into the crucial aspect of franchisee involvement in marketing. Learn how to engage and align your franchisees with your marketing objectives, creating a unified brand presence that amplifies success for all. Discover strategies to foster collaboration and give your franchisees the necessary resources to excel in marketing.
Additionally, we provide a roadmap to support your franchisees' marketing journey. From establishing a robust support system to equipping them with the right tools, our expert guests share invaluable insights on how to drive franchise-wide marketing excellence. Unlock the true potential of your franchise marketing systems and elevate your brand's reputation.
Join us on The Online Marketing Podcast as we demystify franchise marketing, highlight the power of digital strategies, and explore the significance of franchisee involvement. Whether you're a franchise owner or a franchisee, this episode offers actionable advice to take your franchise marketing to new heights.
Tune in now and gain a fresh perspective on franchise digital marketing. Remember, the digital landscape is ripe with opportunities, waiting for you to seize them.
Learn more about us on our website: www.violetcoastmedia.com
Social Media: @violetcoastmediainc
TikTok: @baileyrost
Instagram Reels is proving to be a powerful tool for businesses for a lot of reasons.
Organic reach
Less competition
Fun & engaging content
Come learn if Reels is right for you, and then pick up our free training to get started!
Service Based Businesses:
www.violetcoastmedia.com/10k
Reels Training (Coming soon):
www.violetcoastmedia.com/reels
Let's connect: www. Instagram.com/violetcoastmediainc
Action takers! Today we are talking about 3 things you should take away from 2020, and what actions you need to take.
We are challenging you to step up and start taking action on things that may have got left in the dusk when you reopened.
Add 10k to your service based business
http://www.violetcoastmedia.com/10k
Follow us on IG: www.instagram.com/violetcoastmediainc
A lesson of abundance in your business, and trusting the process of growing a business.
"Would you make less money today if you could hit your goal numbers in 3-6 months?"
This podcast explores the idea of growth and what it looks like to reinvest in your business while still living the life you want. We explore areas that you can reinvest in your business, and how they align with your business goals.
Instagram: www.instagram.com/violetcoastmediainc
In this episode we explore how to get repeat customers to your business using digital marketing techniques.
- Email Marketing
- Social Media Marketing
- Ads
We talk about how it's easier to get repeat customers, and how to continue to use your platforms to serve them and bring 25-95% from revenue to you business.
Services
Website: www.violetcoastmedia.com
Community
Instagram: violetcoastmediainc
In this episode, we learn about how to use contests online during Covid-19 and beyond.
This is for you if:
You own a business that has seen an increase in revenue since Covid-19 or you are wanting to learn how to implement contest for the future opening of your business.
- We talk about the purpose of these contests
- Trackable results
- What these contests actually do for your community
Worksheet: Download
Join the community onInstagram
In this episode we are going to reshape time and value to answer a common questions on your minds-> "When is it time to outsource"
We will think about ideas like:
- Can I afford it?
- What don't I like doing?
- How much am I indirectly paying myself to do it?
- Do I know what i'm doing?
- Do I have time to do it?
Instagram Community: @Violetcoastmediainc
Free Consultation: www.violetcoastmedia.com
This comes down to..
Industry & what phase your business is in.
Starting
Growing
Struggling
Maintaining
It's important to always test the methods of marketing you are doing to make sure they are providing results for your business.
You can determine this in asking yourself what each platform is doing for you.
Typically you spend a percentage of your budget on current customers, to maintain your current audience.
Topics Covered:
Email Marketing
Social Media Marketing
Facebook Ads
Digital Ads
Digital Presence
Schedule a free 15 minute consultation with our agency: https://calendly.com/violetcoastmedia/15min?month=2020-05
Follow us on Social Media @violetcoastmediainc
Violetcoastmedia.com
Do you feel like you are over stretched with social media? In this episode we teach you how to use a major piece of content (Blog, Video, Interview) to start showing up on platforms like Instagram, Facebook, Pinterest, Twitter, and your newsletter with the content you are already creating!
Connect:
Instagram.com/violetcoastmediainc
Worksheet:
https://mailchi.mp/15c23195935d/episode4
Subscribe now!
Are you wondering what you should be doing during Covid-19 if you business is labeled non-essential and seeing a decrease in business or you have closed for the time being?
Tune into this weeks episode to get inspired to continue to work on your business, pivot, and help kickstart the future of your business.
Connect:
Instagram.com/violetcoastmediainc
Worksheet:
https://mailchi.mp/95a86413426e/non-essential-service
Subscribe~ Next week -> How to use major content to populate your social media channels
Are you curious about what type of marketing essential services should be doing right now in the middle of Covid-19?
We are bringing you an episode that is not sugar coated to be approved by the media and illustrates "proper messaging for the times". What we will teach you is how to tailor your messaging for growth and sensitivity to reflect well on your business during these times.
We are going to get real about..
A. The fact that your competitors are closed
B. Now is the time to promote your business
C. How to best Promote your Business Online
D. How to keep and capture new customers
Shownotes + Resource: https://mailchi.mp/871f9c5a2101/theonlinemarketingpodcast
Online Marketing Instagram: https://www.instagram.com/violetcoastmediainc/
Welcoming you to The Online Marketing Podcast! An easy way for business owners and entrepreneurs to stay up to date on marketing trends, while they are busy running their business.