The How to Do Marketing Show: Recent Episodes
Jane Hillsdon in association with Morgan Media
Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.
This will be the last episode of The How To Do Marketing Show that I record.
In this episode, I share my three favourite interviews from the show, what I have loved along and been challenged with along the way and I also talk about the new direction I am taking in my career.
Thank you for being a listener of The How To Do Marketing Show!
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
It’s almost Christmas time, so what a perfect opportunity to talk about the importance of community and connection. In this episode I chat with Jason Knight, the branding specialist that created the brand for my businesses. However, we are not talking about branding. We are talking about a movement that Jason started in his neighbourhood to foster a spirit of connection and community. ‘The Front Yard Family’ has led to so many positive outcomes in Jason’s local community and the concept can so easily be picked up and applied to our business communities, that I thought it a great conversation to share.
If this episode has inspired you to combine the silos of your life into the one circle ‘the integrated life’ you can check out the special offer that Jason mentioned in this interview here:https://www.askjasonknight.com/onecircle
And if you’d like to find out more about Jason’s branding for entrepreneurs, visit; www.askjasonknight.com
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Did you know that in Australia, over 13 million people have one or more chronic (long-term) eye conditions? And that over 575,000 are blind or vision impaired in Australia alone.
I certainly didn’t.
And I’m embarrassed to admit that until I met Kathryn Collins, a graphic designer that specialises in creating accessible documents, I had never really spared a thought about the importance of making marketing material more accessible.
In this episode, Kathryn talks about what document accessibility is and how we can all start to make our communications more inclusive.
If you are interested in checking out the Website Content Accessibility Guidelines – you can see them here: https://www.w3.org/TR/WCAG21/
Also, if you want to make your Word docs more accessible, if you are using a Mac, you will see a big button that says ‘Check Accessibility’ in the tool bar in when you are in the ‘Review’ tab.
If you’d like to find out more about Kathryn’s business; KC and the Graphics Bandwagon, visit: kcandthegraphicsbandwagon.com.au/ (you can also sign up for her fab newsletter here too.)
If you’d like to connect with Kathryn on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kathryn-collins-4375a516/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation.
However, it’s honestly one of the most important investments that you can ever make in your business. A brand helps create attention in the short term and build trust and loyalty in the long term.
In this episode I speak with Aynsley Campbell, a branding specialist that has worked with many of my small business clients.
Aynsley shares:
- How there is way more to a brand than a simple logo or brochure deign
- How you can harness the skills of a brand specialist to create unique and consistent images in Canva
- How she creates more leads for her own business by asking her customers at the completion of each job to refer her to another person looking for help with their branding
If you would like to reach out to Aynsley, you can find her here:
https://www.linkedin.com/in/aynsleycampbell/
https://www.facebook.com/aynsleycampbellcreative
or here: https://www.aynsleycampbellcreative.com/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
We are all bombarded by so much content these days, it really is so important that if you are going to show up in this overly crowded content filled world, that you show up with messaging that will cut through.
So how can you do this with the words that you use?
In this episode I chat with, Nadine Nethery, founder of CAN DO! Content and a strategic copywriter for female founders. Nadine shares how small businesses can create empathy led and audience driven messages to ensure that they are truly connecting with their customer.
Mostly, Nadine talks about the importance of consulting with your customer by conducting customer research, to ensure that you can use the right words to connect with them in your marketing content.
If you’d like to find out more about The Audience Success Formula click here:
https://www.candocontent.com/audience-success-formula
If you’d like to connect with Nadine on Insta – you’ll find her here: https://www.instagram.com/candocontent/
And her very fabulous website is here: https://candocontent.com/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Recently I surveyed 50 small business owners and asked them what the biggest challenge was when it came to creating their content marketing.
The survey revealed that the biggest challenge that 60% of small business owners face is finding the time to create a consistent flow of content. They simply don’t feel like they have the time or the resources to keep up.
Well, we can’t add extra hours into the day, but we can save the amount of time it’s taking you to create this content by sharing the very system that we use to manage the content marketing, for our business as well as our clients. Our seven step content marketing system ensures that we work with epic efficiency while achieve maximum results.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
It seems that these days, just about everybody is a marketer.
It’s a broad term and there seems to be a hell of a lot of people who are NOT a marketer, claiming to be one. #justsayin
No wonder it’s confusing for small business owners to know who to listen to, which advice they should follow and who does what in the world of marketing.
So, when it comes to marketing, how do you sort the wheat from the chaff?
Well, one of the ways you can tell a professional marketer is by looking for the Certified Practicing Marketer (CPM) certification.
The CPM designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region and the title officially recognises both formal education and the successful application of a marketer's marketing knowledge and skills in practice.
Kristie Atkins, Managing Partner at Wink, and I both tied as Certified Practicing Marketer of the Year in 2021 at the Australian Marketing Institutes Awards for Marketing Excellence.
And in this episode, we get together to shoot the breeze about the marketing industry and what best practice really looks like when it comes to marketing.
If you’d like to find out more about Wink, visit: thinkwink.com.au
If you’d like to connect with Kristy on LinkedIn – you’ll find her here: https://www.linkedin.com/in/kristieatkins/
And if you are curious to find out more about what a Certified Practising Marketer is or how to become one, you can find more information here: https://ami.org.au/cpm/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
As a small business owner, if you are just starting out with your marketing, and you are trying to incorporate this habit into your already hectic existence, the best way to ensure your marketing success is to make it easy.
In this episode I share five essential actions for you to take to ensure that your small business marketing is not only easy to implement, but that it is highly effective as well!
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Have you ever wondered what you need to include in business award submission to make it the winning submission?
Awards are such an important trust point for your business, particularly if you are attempting to differentiate your brand in a crowded market, build credibility, give the media a reason to talk about you or to position your business as providing a premium offering.
However, writing a winning award submission is not all together easy. In fact, it’s a bit of a science.
One person who knows exactly how to write winning award submissions is Heather Marano from Green Door Co, a communications consultancy who specialise in exactly that.
In this episode Heather shares:
- What makes a business award worthy
- Her top tips for writing a winning submission
- A deep dive into what the Telstra Business Award (probably Australia’s most revered business awards) process looks like
- How businesses can prepare for a business award submission and
- What mistakes to avoid when writing a business award submission
If winning a business or industry award is one of your goals for this year, then this is an episode you can’t miss.
If you’d like to get Heather and her team to help you with your business or industry award submissions, you can find her at https://greendoorco.com.au/ or on LinkedIn - https://www.linkedin.com/in/heathermarano/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Sometimes, as a time poor small business owner, the idea of committing to a regular (daily, weekly, monthly) content schedule can be paralysing.
What if I can’t stick to it? What if I can stick to it but other works starts to suffer as a result?
Do I still need to show up when I’m on holiday? What if I run out of things to say?
In this episode, I reassure you that there is a solution to all of this and the best thing is, the choice lies entirely with you.
If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺
See omnystudio.com/listener for privacy information.
In the third and final episode in our three-part series on branding, rather than speak with the branding experts, I speak to a fabulous small business owner who recently refreshed her brand.
Liz Dawson is an Accredited Exercise Physiologist (AEP), Pilates instructor and owner and director of two businesses; Kids Heart Pilates & Northside Allied Health.
I worked with Liz in early 2021 by creating a marketing strategy and plan for both of her businesses.
In the marketing strategy, I had suggested that the existing branding that Liz had in place for Kids Heart Pilates didn’t seem to accurately reflect the positioning of her fun and heart-felt business. The existing brand, while playful, was not as energising as it could be and frankly, needed to be in order to appeal to the various Kids Heart Pilates stakeholders that included the kids that absolutely love her pilates!!
Find out what happened next by listening to this inspiring story about how branding can truly energise a small business.
If you’d like to find out more about Kids Heart Pilates, you can check
Them out on Instagram here: https://www.instagram.com/kidsheartpilatesau/
You can find out more about Liz here: https://www.instagram.com/lizzydaep/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
This is the second episode in our three-part series on branding. In this episode, I welcome the enigmatic and highly creative Tara Ladd, Founder and Creative Director at Your One and Only; a brand and design agency that uses design as a tool for connecting with real people.
Both Tara’s personal and agency brand ooze creative energy. The tone is witty, colourful, straight-talking, vibrant and hugely engaging. Their branding is incredibly consistent across all of their touchpoints. If you are a sucker for clever design, then you’ll love their stuff.
Tara shares how she brings her brands to life so beautifully. I also talk to Tara about Instagram reels, because Jeez she nails these.
She shares how her confidence plays a big part in bringing her brands to life so well. This is such an important point when the people in your business are featured heavily as part of your brands storytelling, you really do have to bring the confidence to the table to pull it off.
This interview is bursting with awesome tips around branding and design. Enjoy!
If you’d like to find out more about You’re One and Only, you can check out their website here: https://youroneandonly.com.au/
Or you can follow them on Instagram here: https://www.instagram.com/youroneandonly_au/
You can find out more about Tara and check out her recently launched podcast ‘The Word V’ here: https://taraladd.com/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Branding can mean many things to different people. Some people think that a company's brand is referring to its logo and the colours they use in the marketing collateral.
Some people think of branding as marketing.
Some people think brand refers to the reputation of a company.
And you know what? All of these definitions are true. Brand incorporates all of these.
In this episode, I talk with Jodie de Vries, Managing Director of the multi-award-winning branding agency; Tiny Hunter. Jodie describes herself as part creative, part nerd. She has a lifelong love of problem-solving and thrives on the power of design and collaboration to transform businesses.
In our chat, Jodie talks about the difference between branding and marketing, she shares what the foundations of an excellent brand are and how having a powerful brand can financially and otherwise benefit a small business.
Jodie also recommends who in the business should be stewarding the brand as well as some of the elements of branding that can sometimes be overlooked.
If you’d like to find out more about Tiny Hunter, you can check out their website here: https://tinyhunter.com.au/team/jodie-de-vries/
Or you can follow them on Instagram here: https://www.instagram.com/wearetinyhunter/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Six of the most frequently asked questions I get asked about marketing are: When it comes to marketing – where on earth do I start? Which marketing channel should I use? How can I ensure a consistent source of leads / customers? When is the best time to post on social media? Do I really need a blog – do I really need to do reels? How do I know if my marketing is working?
And in this episode, I answer them all for you!
If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Understanding the key numbers in your business is integral for not only the success of your overall business, but for the success of your marketing efforts as well.
In order for you to understand the potential return on investment from your marketing, we need to know how we’ll use marketing specifically to swing the business needle in the right direction.
Award-Winning Financial Advisor, Amanda Thompson worked in the corporate banking industry for many years before starting up her own financial planning business.
She started Endurance Financial four years ago with the mission to help female business owners make educated financial decisions that reflect their business objectives and life values.
In this episode Amanda shares why it’s so important that we not only understand but also that we actively track the key numbers in our business. She shares with us, which numbers we should be monitoring on a regular basis and what some of the consequences might be if we choose to ignore our numbers and simply hope for the best!
You can find out more about Amanda’s course – Financially Fit Women here:
Follow her on Instagram here: https://www.instagram.com/endurancefinancial/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
One of the biggest challenges small business owners face when it comes to getting their marketing done is ‘not having the time.’
A small business owner typically wears many hats and can often feel stretched between pillar and post on a daily basis. And if we are not careful, we can fall into spending our days being ‘busy’ and yet being completely unproductive.
The trouble is, as far as I know, no-one has worked out yet how to fit that additional hour into the day so that we are able to get everything done that we need to.
We are stuck with our 24 hours and our 7 days a week.
And once we accept that, we can start to make choices about how we prioritise our tasks within those 24 hours.
Time management is one of the most important skills for us as business leaders to master if we want to actually ensure that we are working on meaningful tasks.
Michelle Broadbent is a Business Strategist who works with female entrepreneurs to implement smart, strategic and practical solutions that will elevate their business and give them the space to flourish in their zone of genius. This includes helping them to become the boss of their own time.
In this episode she shares some practical tips as to how we can create a winning work week by effectively managing and prioritising our time.
You can find Michelle here: https://www.michellebroadbent.com.au/ and she is also really active on Instagram here: https://www.instagram.com/michbroadbent/ and LinkedIn here: https://www.linkedin.com/in/michellbroadbentbusinessstrategist/
To download Michelle’s My Winning Week template, click here: https://www.michellebroadbent.com.au/your-winning-week/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Do you know that on average, for every dollar spent on email marketing, it generates a $38 return?
Email marketing is a highly effective tool that can help your small business to increase sales. Here are seven steps that you will need to take to ensure that your email marketing is giving you the best bang for your marketing buck.
If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Have you included email marketing on your list of marketing tactics for this year?
In my experience email marketing is one of the most under-utilised marketing channels and ironically it can be one of the most effective.
Here are at least six reasons as to why your small business should be including email marketing in your marketing plan this year.
If you have any questions about this episode, pop on over to @howtodomarketingacademy on Instagram and drop me a DM. I’m going to be live every Friday at 9am to answer any questions that my community have about their marketing and I’d love to hear from you. ☺
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Stacey Hughes lives and breathes social media advertising, particularly Facebook and Instagram. She started working in this space when her and her husband were launching online courses and generating over half a million dollars of revenue from their Facebook Ad strategies.
Stacey has some awesome advice and some great insight into what kind of social media ad strategies and content we’ll want to get on board with in 2022.
If you’d like to find out more about the Facebook Ad courses that Stacey has developed for small business owners, you can contact her here: https://www.staceyhughes.co/home
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Running a small business can be pretty challenging. Particularly over the last couple of years where uncertainty has run fairly rife, and we’ve all had to embrace the art of changing plans at the drop of a hat.
Something that Christine Khor strongly believes is that if we are tapped into a strong sense of purpose, a compelling mission and vision or a why, we actually manage to push through the challenges more successfully.
When we can inspire others with our purpose, we tackle these challenges with more support.
In this episode Christine and I talk about how as marketers, it’s our role to communicate this purpose. And there’s a few ways that we can do this, including strategically partnering with another organisation that aligns with your purpose.
If you are interested in attending The Hunger Project Immersion weekend in May 2022, then you can find out more about it and express your interest here https://join.thp.org.au/event/victorian-leadership-weekend
If you would like to get in touch with Christine, you can email her chris@peeplcoach.com or phone her 0438 833 543 or check her out online: www.peeplcoach.com and https://www.linkedin.com/in/christinekhor/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
In season 3, we promised to open up our kimono and reveal how we do things in our businesses – both for Dragonfly Marketing and The How To Do Marketing Academy.
So in this episode I am most excited to share with you – our Bloody Great Marketing Plan.
Yep, this is the simple and top line marketing game plan for our business.
Complete with everything from our business objective to our planned marketing tactics to what metrics we’ll be measuring each month.
This is how we do marketing!
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Are you stuck for marketing ideas for 2022? Well then, this episode has got you covered!
At the conclusion of 2021, I was reflecting on all of marketing planning, implementation and measurement that we had done for our clients.
In 2021, I put together 15 comprehensive small business marketing strategies, we implemented countless successful marketing campaigns and we measured hundreds and thousands of marketing metrics.
From this work, we extracted exactly what we did with each project to create high impact marketing on a small budget.
We came up with a list of 50 things.
There’s so many ideas and fantastic tips and tricks – probably too many for you to note down with a pen and paper. Instead, you can download our list of 'Fifty things you can do to create high impact marketing on a small budget' to help you with your 2022 marketing planning today. Simply click on this link: https://www.howtodomarketing.com.au/fiftythings
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Happy 2022! What’s on the cards for you and your small business this year?
Is marketing something that you have been thinking about for a while but for whatever reason not got around to it?
Well, if increasing sales is a goal for you in 2022, then this is the year to start marketing! Here are ten very good reasons why marketing needs to be on your agenda for 2022.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Oh, my goodness. 2021! The bloody gift that keeps on giving right?
Well, it’s almost over now. And while there has certainly been a lot more disruption, there has certainly been some awesome moments and people in my life as well this year. I’ve been fortunate to join some amazing networking groups, attend some incredible impactful professional development programs, win an award, work on some cool campaigns, hire and fire staff and share laughter and tears with some amazing people who lift and inspire me every day.
This is how I have done 2021. ☺
Merry Christmas and Happy New Year!
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Building a movement is not easy. It requires bucket loads of passion, some marketing and relationship building skills and most of all the ability to inspire a group of like-minded individuals to help you achieve your mission.
The Mums & Co mission is to create Australia’s most caring business movement supporting women to launch, grow and stay in business; harmonising ambition, livelihood and wellbeing. Join us at www.mumsandco.com.au
Carrie Kwan started this movement when she co-founded Mums & Co in 2016 with backing by IAG, Australia’s largest general insurer.
Lucy is the Comunity Manager at Mums & Co and is seriously passionate about helping other women who feel the same way, do what they love, and feel great about it.
Carrie and Lucy join me in this episode to talk about how the Mums&Co membership supports Mums in business. They also share some awesome insight into how they build and nurture their 25,000 strong community.
You can find Mums& Co on Instagram here: https://www.instagram.com/mums.and.co/
On LinkedIn here: https://www.linkedin.com/company/mumsandco/
Or their website is: https://www.mumsandco.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
We are doing business differently in 2022. It’s our mission to put professional marketing on the agenda for every small business in regional Australia and I felt that the existing way that we were working with small businesses was not going to allow us to achieve this mission.
So I have a new plan, and you can hear all about it in this episode.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
I’ve always been a believer in the power of networking. I’d go as far as to say that I’ve built my business by networking.
However, when I met Rachel Lang from Plan Japan, I was blown away by just how powerful building networks and connections can be in business.
Rachel Lang is an expert in Japanese culture and customs. She is a fluent Japanese speaker who has worked as a professional interpreter and translator. She is also one of the most impressive networkers I have ever met!
Rachel has built an incredibly unique and successful travel business by simply connecting and building relationships with some of the most powerful and successful people in Japan.
As a result, she can now run travel tours that provide her guests with unparalleled cultural and dining experiences that are completely off-limits to the average tourist. Actually they are completely off limits to most people in Japan as well.
If you have ever wondered what you need to do to be able to network effectively, then this is definitely an episode worth listening to!
You can connect with Rachel on LinkedIn here: https://www.linkedin.com/in/rachel-lang-9ab08a58/
For more information about Rachel’s business, Plan Japan visit: https://www.planjapan.com.au/
If you’d like to follow Plan Japan on Instagram – it’s here: https://www.instagram.com/planjapan/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Do you ever wonder how you can measure the return on investment of the sponsorships that your small business chooses to invest in?
Sponsoring a charity or a sporting club or an event, can be a great branding exercise for your small business if it is aligned correctly and cleverly executed.
In regional areas, it’s often the small businesses that will be the most prolific with their support of local initiatives. And this sponsorship is so greatly appreciated.
So, to ensure that sponsorship creates a win win for both your business and for the organisations that need sponsoring, it makes sense to measure whether your sponsorship dollars are both helping the cause that you are supporting as well as helping your business by positioning you as a community centric brand.
Listen to this episode to learn ten ways that you can easily measure whether your sponsorship is truly making an impact.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
DONE Coffee is a coffee company based on the Mid North Coast of New South Wales. Surfers by passion, their company has a relaxed vibe, but they are serious about the service that they provide for their customers.
DONE Coffee sells coffee and other complimentary products to cafes around the region and beyond. They also provide training and consulting services to these cafes and have always prided themselves on their commitment to roll up their sleeves and support their customers in every way that they can.
Recently, they decided to grow the business by expanding into the retail market. And while they had been doing bits and pieces with their marketing while working in the business to business space, approaching a new market segment was going to need a little more thought and planning.
So, we worked with the DONE crew to put a marketing strategy and plan together and this was the first time they had done this. So, I thought I would chat to Stewie about how he thought that his marketing strategy and plan would now set them up for marketing success.
For more information about DONE Coffee visit: https://donecoffee.com.au/
If you’d like to follow DONE Coffee on Instagram – you can do that here: https://www.instagram.com/doppioornothing_done_coffee/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Have you ever wondered if you could be using Influencers to help get your small business brand in front of bigger audiences?
We’ve created a few Influencer marketing campaigns this year on behalf of an FMCG client and we have had so many learnings along the way. So, as part of our ‘How We Do Marketing’ season, I thought it was the perfect opportunity to share these with you all.
In this episode, I talk about: The difference between influencers and ambassadors Why influencers charge what they do How to regulate the unregulated processes involved in working with an influencer The regulations that do govern this industry The fact that it is possible to use Influencer marketing in a small budget How to best work with your chosen Influencer to create a win:win
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Do you know what your Google Listing is? And I’m not talking about your website listing on Google. I’m talking about your Google listing on Google. It’s kind of like your Facebook Page on Facebook.
If you are familiar with your Google Business Listing, did you know that there are certain things that you can be doing with this listing to ensure that you appear in more people’s Google search?
In this episode, I provide three challenges that we see with Google Listings for small businesses all the time.
I also run through, three worthwhile benefits that your small business could gain by ensuring that you have a fully optimised Google Listing.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Cathy Burke believes that leadership potential rests within every person, every community and every organisation. It just needs to be activated. Cathy works with people in organisations throughout the world to help them develop a leaders mindset.
In her previous life as Australian CEO and Global Vice President of The Hunger Project, Cathy transformed mindsets and developed leaders as the foundation of her work in villages around the world. Even in the most difficult conditions, time and again people without anything were able to tap into the power of their mindset to achieve remarkable outcomes in their communities.
In this season where we are revealing what goes on behind the scenes in the work that we do, I thought it pertinent to talk about some of the personal development that I have done recently that supports my growth as a human but also as a business owner and of course within my profession as a marketer.
Recently, I have felt that any stagnation, or any hurdles that were facing me in my profession and in my business, were not necessarily due to a lack of business and marketing skills, they have been due to a lacking mindset.
I recently completed Cathy’s Rising program and I am now aware of the significant role of mindset. In fact, I’d even go as far to say, that in hindsight, if I knew then what I know now, I would not even bother spending any money on any of the many other professional development programs I have done, until I got my mindset in the right spot.
In this episode, Cathy beautifully explains the role that mindset can play to help you lead a bigger life.
You can find more about Cathy’s Rising Program and her books on her website which is here: https://www.cathyburke.com/
To take Cathy's Leadership Mindset test - click here: https://leaders-mindset.scoreapp.com/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
There’s been a couple of times this year when we have had to prepare a communication plan for two very unfortunate situations. One was a shock passing of a client’s team member. The other was managing customer expectations for a hospitality venue as they prepared to switch from allowing everyone in the community in, to only being able to allow vaccinated community members in as part of the COVID Roadmap to Recovery in NSW.
When emotions are running high about a topic, it is so important that you approach your communications with empathy, clarity and confidence.
In this episode, I run through four things that you can do to ensure that your communications around a difficult message manage to deliver the news professionally and empathetically.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
In my experience, the importance of a small business website is often severely underestimated by many small business owners. I believe that your website is like the engine room of your marketing eco system. It should play an active role in your marketing and plug into your business at a strategic level.
However, when it comes to creating a best-practice website, a lot of non-webby people simply don’t know what they don’t know.
So, I’m chatting with the ever-delightful Simon Bank from WebStudio in this episode. Simon is one of the marketing experts in the How To Do Marketing Academy. He has been in the web industry for over 17 years and he shares the same opinion as me – websites are way more than a nice design and a bit of code.
Simon is going shed a light on some of the webby stuff that you may not know that you don’t know. So as always, grab a pen and paper and get ready for some useful info about how to create a best-practice, small business website.
You can find Simon at WebStudio
Website: https://www.webstudio.com.au/ or phone: 02 55 145 145
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Brad Butt is a Managing Partner of Cooleman Court Pharmacy in the ACT and the Founder of Men’s Health Down Under, a pharmacist-led men's health clinic and an all-round amazing guy.
Brad is really passionate about helping men with urological health issues. To help more men access the help that they need in this area, Brad is an avid user of LinkedIn and other social media channels and has recently just launched a podcast that candidly tackles the topic of urological health.
Brad is a poster boy for customer-centricity. He naturally prioritises his patients and is so genuinely driven to help them. This passion and authenticity are magnetic. So whenever Brad shows up on a social channel, a podcast, or in the media, you can’t help but listen to what he has to say.
In this episode, we talk about how his personal brand helps (and perhaps hinders) the growth of his business brands. Brad shares why he decided to add podcasting into his marketing mix. We discuss the merits of using LinkedIn as a social media channel and so much more.
Honestly, this interview filled my cup. Brad is a true inspiration. The world would be such a better place if we had more Brad Butts!
You can find more information about Men’s Health Down Under here: https://menshealthdownunder.com.au/
You can connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-butt-05183680/ or follow Men’s Health Down Under on Instagram or Facebook.
Brad’s podcast Lifting The Kilt on Men’s Health is on Spotify here: https://open.spotify.com/show/7gY9mWW91lBO7Om5eJSaOI
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee, and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018, and 2019.
See omnystudio.com/listener for privacy information.
Never underestimate the potential power of your small business website. Honestly, a well-designed and considered website can be one of the crucial elements in a healthy and vibrant marketing eco-system.
If you want a website that attracts customers when you are busy in your business working for your customers, or even when you are asleep, then I suggest that you listen to this episode where I speak to communications expert Lauren McAllister.
Lauren shares how to create a really healthy and performance driven website by carefully considering the words and other content that you include in your website.
And it’s not just which words, it's where you place those words on your website that counts.
I would suggest having a pen handy, as Lauren shares lots of really practical tips that you may want to note down.
You can find Lauren at WebStudio
Website: https://www.webstudio.com.au/ or phone: 02 55 145 145
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
One of the most effective ways for me to implement a new habit or to achieve a big goal that I set is to ensure that I have some sort of accountability framework supporting me.
Whether that be a person, or people, formal or informal or it might be an App that I need to report into every week. Having these points of accountability helps to keep me on track.
So it’s little wonder that when Nic McClanachan told me about her business; The Accountability Circle, I was there in a heartbeat.
The Accountability Circle is a framework that allows female business owners to connect, challenge themselves, make a commitment and get support.
So why is the notion of being held accountable such a powerful tool when it comes to helping us achieve in life? Find out in this episode with the lovely Nic McClanachan.
Website: https://accountabilitycircle.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
The definition of marketing success is getting the right message in front of the right customer at the right time.
So how do we know what that message should be? How do we know what the right customer looks like? And how do we know the right channel and timing to use to place our message in their path so they notice us?
We ask our customers of course.
Your customer has thousands of messages and businesses and people and news and content that’s dropping into their brain each day and forming as their own private perspective based on their lived and learned experiences. In order for your marketing message to make an impact in their already overwhelmed brain, we need to be able to gain a better understanding of their world view and how we can position ourselves within this.
Customer research is a non-negotiable in my marketing planning process. For every marketing plan that I develop, I ensure that we have gone out and asked our customers the right question in order to the insight that we need to effectively plan our marketing.
While every business and every situation differs, there are 10 common questions that we will generally ask in every customer research project.
These help us define exactly how we get the right message to the right person at the right time. Grab a pen and paper, because if you don’t know how your customers would answer these ten questions, then I’d suggest that you plan to go out and ask them if you want your marketing to truly succeed.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Are you sick of never knowing if your marketing is actually working or not? And it if is working, how is it plugging into your business to help you achieve your overall business goals?
When it comes to marketing, the last thing you want to do is waste your hard-earned time and money on marketing that does not work. You want to know if you are going to invest in your marketing, that it’s going to provide a return, right?
And the best way to get this certainty is to measure your marketing. I have been doing this for years on behalf of my small business clients and know exactly which measurements can tell you if your marketing is working or not.
So, in this episode I share my list of ten of the most common small business marketing measurements that you can track in order to tell if your marketing is working or not.
If you’d like to work with me directly to find out how you can implement my small business marketing framework to drive successful results for your business, check out our How to do Marketing Academy Mastermind.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Too often small business owners experience sub-optimal marketing results because they face one or more of the following challenges: They have an extreme lack of time They experience marketing overwhelm They have a fear of wasting money on marketing just in case it doesn’t drive results They are bamboozled by so-called marketers with so called marketing solutions.
Well, over the years we have had the pleasure of working with hundreds of small businesses and we’ve worked out some pretty cool solutions to these problems.
In this episode, I deep dive into what these challenges can look like for small business owners and what we do as a marketing agency to help solve them.
To view the video for Men at Work mentioned in the case study – click here.
And if you want to hear more about that campaign in more detail, you can listen to this episode of The How to do Marketing Show where we run through this award winning campaign in more detail.
If you’d like to work with me directly to find out how you can implement my small business marketing framework to drive successful results for your business, check out our How to do Marketing Academy Mastermind.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Facebook Groups can be notoriously hard to manage. They can be such a powerful tool to engage with your community and provide a really valuable brand touchpoint, however they can be a lot of work.
This is an area where I personally have struggled, so I went on the hunt for someone who was doing it well and who would be willing to share any hot tips!
Found her! Rebecca Bodman (aka Bods) has worked at Business Chicks for ten years and is the Head of Community Engagement. There are many amazing feathers to Bods cap, but one of her amazing feats at Business Chicks is the management of their community 23.4k strong Facebook Group.
So in this ep, Bods talks about how they use their Facebook Group successfully as an extension of their incredible brand.
I learnt so much from this interview and I think you will too.
If you would like to find out more information about Business Chicks, you can hit them up below.
Website: https://businesschicks.com/about-us/
And you can find the Business Chicks Facebook Group at: https://www.facebook.com/groups/863321573770777
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Welcome to Season 3 of the How to do Marketing Show.
Tune in to hear what’s coming up this season. I’m telling you, it’s going to be a cracker.
Our first episode kicks off on August 24th August.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy. I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
In his book The Ultimate Sales Machine, Chet Holmes published a ‘buyer pyramid’ which suggested that at any one time, only 3% of your target audience will be ready to buy.
The remaining 97% fall into the categories below:
6% to 7% of people are ‘open to considering such a purchase’.
30% of people are not thinking about it at this time.
30% of people don’t ‘believe’ they are interested (based on the info they have at hand).
30% of people are definitely not interested.
In order for you to convince the 3% of people who are purchase ready, plus the 6-7% of people open to considering such a purchase you will need to ensure those touch points are present by taking a persistent and consistent approach to your marketing and advertising.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Despite what it seems, not everyone is a marketer. While there are a lot of people out there claiming to know boats when it comes to this hugely important pillar of your small business, the reality is, they wouldn't know your positioning statement from your pricing strategy. So as we draw to the close of FY 20/21 and plan for cost efficiencies in our next financial year's marketing investment, I recommend adding an additional layer of scrutiny around who you turn to for marketing advice. This simple exercise could save or make you a fortune!
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
As the financial year draws to a close, you may be starting to scrutinise your profit and loss reports in a little more detail. This is the perfect time of year to identify any potential cost savings or revenue earning opportunities for the financial year ahead.
When it comes to assessing your marketing spend, it’s important to review this in line with the return on this investment. How has the money that you spent on tactical marketing activity such as advertising, social media marketing, events etc., helped to increase your bottom line?
In this episode, I talk through how you can forecast your marketing spend for the next financial year to achieve growth.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Is public relations (PR) something that you have considered for your small business? Do you know the difference between PR and marketing? (NB this used to be quite a clear difference, but the lines have definitely blurred more recently).
Do you think that PR is something that only bigger businesses can afford?
Well, if any of those questions are keeping you awake at night – this is the podcast episode that will help you sleep more soundly.
Celia Harding is PR hound. With over 15 years’ experience in the industry, Celia has worked with global brands such as Diageo, Mastercard, Google and Harley-Davidson. She's now the Founder of PR Shed, which gives businesses all the tools they need to do their own PR.
In this episode, Celia reveals the big opportunities that are available for small businesses wanting to utilise PR to get noticed in their market place. She shares some great PR tools and hacks and also warns of mistakes to avoid.
To find out more about PRShed – visit PRshed.com
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small
See omnystudio.com/listener for privacy information.
When you are looking at marketing tactically, not strategically, it’s very easy to assess achievement with output as opposed to outcomes.
It’s not hard to post something on Facebook. It’s much harder to drive bottom-line results using Facebook as a channel.
When you are planning your marketing and certainly when you are measuring it, be sure to measure the right activity; i.e. outcomes instead of output.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
If you are investing your time and money into creating some awesome marketing, then this marketing should be driving a consistent flow of leads to your business.
But how are you handling those leads? When those leads call your business or email you or fill in a contact form on your website, to find out if your business is the solution to their problem, who is carefully guiding them to the next step – which is hopefully a conversion into a client or customer.
Kirsten Karbowiak has held a variety of sales positions over the past 15 years.
For nine of those years, she worked her way up the sales and leadership ranks of Flight Centre where she was consistently in the top 50 Business Development Manager’s globally and hit the peak of her career with the company in 2015 being named #1 Business Development Manager in Australia.
In this episode, she shares her insight about how to ensure that you are not wasting a single cent of your marketing investment by looking after the leads that your marketing generates.
If you would like to find out more about Kirsten or her business; BDM By The Hour you can find her here:
Website: https://bdmbythehour.com.au
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
It’s the How to do Marketing Show’s first birthday! And to celebrate, I have put together an episode all about the importance of some of the mindsets that I have that help me to achieve some great marketing results.
Ultimately, channelling these certain mindsets has really helped me to: Overcome some of the big hurdles that marketing can present Channel my curiosity and creativity into developing really effective marketing campaigns Produce the very best work that I can Get greater bang for my clients marketing buck Fuel my passion for what professional marketing is truly capable of
I hope by sharing these mindsets with you that you too will be able to achieve the above.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
A common question that I often get from small business owners is:
"How can I ensure that my marketing is attracting the right type of customer?"
This is a great question because your business is not for everyone and the wrong type of customer can be a very expensive drain on your business.
I recently realised that one of my marketing channels was generating the wrong type of customer. This meant I was spending a lot of time talking on the phone to people who were simply never going to buy from me. This is not a productive way to spend my time, so I immediately worked out a way to tweak this marketing channel so that it communicated more clearly which clients we are best suited to.
And in this episode of #snacktime, you can find out how I did just this.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Business Awards are awesome not only for your brand, but also for your business. Entering business awards can lift and inspire your team and your existing customers. It can also get you in front of new customers, the media and your local community.
Having won a few industry awards and a couple of business awards myself, I’ve had some practice getting a winning submission together. However, I’ve also been a judge for the Australian Marketing Institute awards for three years and I’ve also judged the local business awards, so I know what judges are looking for in award submissions.
And in this episode, I share every little detail about just this.
I bust some myths around business awards and challenge the naysayers who pooh-pooh the idea of entering awards.
I list out some of the amazing things that can happen to your business by entering awards.
I provide you with my top tips for creating a winning submission AND then
I pop the marketing hat on and give you some tips around how you can leverage a finalist status or a win!
And if this episode convinces you to back yourself and that beautiful business of yours and enter some awards then, awesome! I wish you all the best. You’ve got this!!
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
How does what you wear affect your daily interactions with the people you do business with?
How you present yourself contributes significantly to people’s first impressions of you. It tells people a visual story about you. How you dress and style yourself can be seen as an expression of your inner being and in business, your personal brand.
In this episode I speak with the fabulous Vanessa Lawrence from The Style Vibe. Vanessa is a personal stylist who works predominantly with corporate and professional women to help them feel more confident and empowered within themselves by developing their personal style.
And she is amazing at what she does. She has helped so many women (and a few dudes) identify and then really own their unique sense of style so that they can worry less about what they look like, and more about creating successful outcomes in their professional and personal lives.
Vanessa has some incredibly helpful and practical tips about how you can create and nail your personal style so that you feel more confident and content.
If you would like to find out more about Vanessa or The Style Vibe you can find her here:
Website: https://thestylevibe.com.au/
Instagram: https://www.instagram.com/thestylevibe_/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
If I was to ask any of your customers which organisations that your small business sponsors, would they be able to tell me the answer?
One of the best things about small businesses based in regional Australia, is that when it comes to supporting local charities and fund-raisers, you are by far the most generous!
However, what I see happen way too often, is that business sponsorships and donations often happen sporadically and spontaneously. From a philanthropic perspective, this is fine. However, from a strategic business perspective, there are really smart ways that you can leverage your generosity so that it strengthens your brand.
Find out how in this episode of #snacktime.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Clinton Griffiths is a physio. He is also a small business owner. He runs his own physio practice in Southern Sydney in a suburb called Cronulla.
He runs a fabulous practice with a great team, and one of the most amazing things he has achieved as a business owner is the relaxed and friendly culture that he has built.
This culture runs strongly throughout every touchpoint of the business; including his team, and the overall vibe within the practice itself. A great team and a great level of service has meant that Clinton has always experienced a really healthy and steady flow of word-of-mouth referrals.
However, while Clinton thought this was great – he wanted to be a bit more in charge of his own destiny when it came to marketing.
Word-of-mouth referrals are always fantastic, however he knew he needed more than that to grow his business further. He knew that there were still plenty of people outside those that were being referred that could potentially be perfect clients for his clinic.
Plus, he was always just a little bit nervous about what would happen if the word of mouth referrals dried up? He just didn’t really feel that he had as much control over that form of marketing that he would like to have.
So, in June last year, Clinton jumped on board with our How to do Marketing Academy. Since then he’s grown his revenue by 30% using a marketing system that allows him to have much more control over his own destiny than simply relying on word of mouth.
Listen to this episode to find out exactly how he has achieved this.
If you would like to find out more about Clinton or his business; Beachside Physiotherapy, you can find him here:
Website: https://www.beachside-physio.com.au/
Facebook: https://www.facebook.com/beachsidephysiocronulla
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Customer testimonials are an incredibly powerful piece of content that can often be underestimated by small business owners.
They help to build trust by providing a third-party perspective about your business. You can rave on about how wonderful your business is until you are blue in the face, but if other people can rave about your business for you, it's infinitely more powerful!
So how do you manage to get a really powerful testimonial from your customers? And once you have them, where do you display them?
Find out in this episode of #snacktime.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Last year, COVID managed to wipe out the revenue streams for businesses whose products and services relied upon face to face delivery.
Leonie Cutts, a professional facilitator and coach, and co-founder of a business called CCS Corporation was one of these businesses.
One of the products that she has co-developed is the Compatibility Communication System (CCS), a communication tool that helps create open and honest communication, and has been used by thousands of trainers, coaches and learning experts around the world.
However the use of this tool was primarily restricted to being used in face to face sessions with groups of business people.
So with this blow to her businesses revenue stream, Leonie new that she had to do something differently.
She had always had marketing in the back of her mind as she was working on her business, but there had never really been a catalyst or a compelling reason to invest in it. She wasn’t really sure what it involved and she really didn’t want to waste any time or money in something that wasn’t going to directly impact her bottom line.
Fast-forward to today and Leonie has a fantastic content marketing system in place that truly leverages her strengths and her passions.
As a result, she is increasing her visibility, growing her connections and her community and through all of this, demonstrating her expertise and how people can use her products to facilitate honest and open communication.
In this episode, you’ll hear from Leonie about her transition from being really hesitant to invest in marketing, to now embracing the opportunity, having fun with it and having complete clarity about how what she is doing in this space, will ultimately affect her businesses bottom line.
If you would like to get in touch with Leonie, you can find her here:
Website: https://ccs.cards/
LinkedIn: https://www.linkedin.com/in/leonie-cutts-15772840/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
One of the single biggest challenges that I see small business owners facing when it comes to publishing thought-leadership content is fear.
Fear of saying the wrong thing Fear of being judged by your contemporaries Fear of seeming to be unprofessional Fear of looking like a shameless self-promoter Fear of ‘annoying’ people by showing up in people’s feed too often Fear of creating too much work for yourself by positioning yourself as the key person in your business Fear of no-one responding to your content
I see you and I get it. However, there are things that we can do to ensure that your greatest fears about getting yourself out there on the public stage that is social media, are not realised.
In this episode, I address all of the above fears and how you can overcome these with a switch of mindset, a reality check or actions that will ensure your content marketing only helps to position your business and your personal brand in a positive light.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Hilary O’Dwyer is a Virtual CFO. She is a numbers ninja and is founder of Titian Consulting and in mid 2020, Hilary realised that if she wanted to grow her business and her brand to extend beyond her natural network, she was going to need to do some marketing.
At this point, Hilary had already secured some great client retainer work and was receiving some word-of-mouth referrals from this work as well as her existing business network. However, Hilary’s plans for her business were to increase the work she was getting so that she could perhaps look at employing one or two more team members.
The problem was, when it came to marketing, she just didn’t know where to start. When she started to think about the idea of getting herself out there using social media, she became quite overwhelmed at the thought.
Fortunately for us both, Hilary attended the Marketing Masterclass that I presented to the Business Chicks network and within a week, she had signed up to my How to do Marketing Academy.
So for the past 9 months, Hilary has been planning and implementing the marketing for her business, and listeners, she is absolutely rocking it!
With a small budget and limited time to spend on her marketing, Hilary has been focusing on the marketing activity that will help her to become more visible online, including some killer content marketing which she is publishing out via LinkedIn…
If you would like to get in touch with Hilary, you can find her here:
Website: https://titian.consulting/
LinkedIn: https://www.linkedin.com/in/hilary-o-dwyer-85b35913/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Publishing regular blog posts is a marketing tactic that can help you to achieve quite a few marketing objectives. Blog posts can position you as a thought-leader, they can build trust from prospective customers, they can help to demonstrate your expertise in a topic.
And on a more functional side, when posted to your website, they can increase the chances of your business being found online when someone is searching for a solution that you offer!
So if this is a marketing tactic that you think might fit into your content marketing plans, then I’d suggest listening to this episode of The How to do Marketing Show, featuring Remi Audette.
Remi Audette is an SEO Copywriter and Content Marketer who loves breaking down the mystery behind SEO, and helps small businesses take control of their content so they can grow online.
In this conversation we talk about the benefits of blog writing for small business. We cover off: Why is it important for small business owners to consider blogging as part of their marketing activity Should every business blog? What a best-practice blog post looks like. E.g. word count, structure, SEO considerations etc. Where businesses typically go wrong with their blog writing or their website copy How to write a blog post that will help build trust with a prospective customer The link between search engine optimisation (SEO) and a business’s online website copy Explanation of some of the technical terms relating to website copy What questions you ask a potential SEO provider if you are looking to outsource your SEO work
If you would like to get in touch with Remi, you can find her here:
Website: https://www.remiaudettecopywriter.com/
Instagram: https://www.instagram.com/remiaudettecopywriter/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
My personal brand is synonymous with my business. I am the principal consultant, the founder and director of my business. While I have a team of fabulous experts who work with me to deliver projects, a lot of the time, my clients are buying me and my expertise.
I will be the one who works closely with them to define their marketing strategy. To do this well, they need to trust my judgement and know that my years of training and experience lead to creative and strategic thinking that will benefit their business.
To have the confidence to engage my consulting services, clients need to not only get to know, like and trust my brand; Dragonfly Marketing, they also need to get to know, like and trust me.
So in this episode of the How to do Marketing Show, I share four hacks that I have honed over the years to help me create a personal brand that allows people to understand what I’m all about.
Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
In 2019, Ross Cargill, Managing Director of a traffic control and labour hire business based on the Mid North Coast of NSW, had a problem.
He had noticed that recently, there had been an increase in his traffic control staff coming to him expressing concerns for their safety.
Too often now, they were working on road sites where drivers, on their mobile phones or simply just driving way too quickly, were failing to notice safety signs on roadworks and as a result, they tearing through roadwork sites at dangerous speeds, causing near fatal accidents.
The traffic controllers had multiple stories about having to jump into the verge of the road to avoid a speeding car who was travelling too fast to control their vehicle through the site.
To help solve this problem, Ross set aside a portion of his small marketing budget to help get a safety message out to the local community that would help the drivers in the local community understand the importance of practicing safe driving around road sites.
With a short emotive video staring one of Men at Works much-loved traffic controllers and a tonne of support from the Men at Work crew, we managed to get one Facebook post to reach over 100,000 drivers on the Mid North Coast.
From this post, we gained media coverage that helped to amplify our message and as an additional benefit, Men at Work grew their digital presence by 50% and were also able to pick up a new project that saw them achieve a return on investment for their marketing of x 9.
Find out how we managed to achieve all of this (and a small budget marketing award to boot) in this episode of the How to do Marketing Show.
To view the Men at Work video mentioned in this episode visit:
https://youtu.be/u9BZy6ByFDs
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Are you keen to make your foray into the world of video marketing but worried about looking like a noob?
Maybe you have had 'create marketing video' on your to-do list for the whole of 2020 but just kept finding other much more urgent things to get done instead?
The idea of creating marketing videos starring yourself can be really nerve-racking, even slightly horrifying. But let me tell you, it's not that bad.
It's like anything, once you start and get a few under your belt, you'll wonder what you ever worried about.
And to get you started - I'm sharing 10 of my biggest video marketing hacks that will help you appear like a pro from the get-go!
Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Marketing Partnerships are completely underrated. As a tactic, a partnership with another business who shares the same target audience but does not compete with you to help you both achieve your goals makes brilliant and economic sense.
Katrina McCarter is a partnerships guru. She has been taking a partnerships first approach to her marketing for a very long time and my goodness has she achieved some success with this!
In this episode, I ask her all about how small business owners may be able to strike up and use these partnerships to achieve some of their own marketing success.
We cover off: Exactly what a marketing partnership is The benefits that marketing partnerships can bring to your business Some examples of successful marketing partnerships The recommended criteria to look out for when forming a marketing partnership The mistakes to avoid with marketing partnerships And how to measure the success of marketing partnerships
Partnership Mastery program details: https://partnershipmastery.global/
You can find Katrina McCarter here:
www.katrinamccarter.com
www.katrinamccarter.com/outloud
https://www.linkedin.com/in/katrina-mccarter/
katrina@katrinamccarter.com
Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
When your customer needs a problem solved, that you have a solution for, you won't be the only option that they have.
Your customer will be faced with a few ways to solve their problem. These solutions could be provided by your direct competitors, your indirect competitors or by other means that have nothing to do with what you offer.
So when your potential customer goes looking for a solution to their problem, how are you going to make sure that they know that you can solve it and that you are the best option?
Firstly, you'll have to know who and what you are up against....
Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Content Burnout: When you have an overwhelming desire to stop producing content that promotes your business.
In this episode I share a story of my own content burnout experience. There were a few factors that led to this for me, but this is certainly not a unique situation. I see this happen in small business all the time.
Ensuring that you deliver a consistent stream of marketing is really important though so it’s never a good idea to just stop. And there are a few things that you can do (and that I did) to ensure that experiencing content burnout doesn’t prohibit you from achieving marketing success.
In particular, we address the following reasons for content burnout: Getting busy in your business Getting bored with your content Running out of things to say Not seeing the results of your content Comparing yourself to others
All of the above will happen with your marketing at some point or another, but I share some suggestions how to not let these derail your efforts.
Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019
See omnystudio.com/listener for privacy information.
Welcome back!
Having taken a small break to enjoy the summer, spend some time with family and friends but also to have a good think about how I can deliver you guys more value, I'm excited to be back.
Season two will look a little different than season one in that in this season, you'll hear a lot more from me. I'm in the trenches every day helping businesses to navigate their marketing and boy do I have some stories to share.
Plus, we do so much of our own marketing and we have some nuggets of wisdom to share from this as well.
We'll still bring you loads of interviews and snack-sized tips on a Friday with #snacktime and if you want to hear a bit more about what's coming up - tune in to our quick little welcome back episode.
Happy 2021 everyone.
Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Wow, guys. We did it. We survived 2020 and now it's time to sit back and reflect on all we have learned and achieved, despite being thrown a few curve balls!
Thanks you so much for listening to The How to do Marketing show and to all who have left me reviews, ratings and contacted me with lovely message of support.
We'll be returning in January 2021 with Season 2 of the podcast. Until then, for those of you looking to kick some serious arse with your marketing next year, I have put together a list of our most popular episodes for you to catch up on in the hols. PLUS, I threw in a few of my book recommendations. These books are my bibles.
So Merry Christmas everyone. I hope you all have a super festive season and rest up and rejuvenate for next year - coz it's going to be big!
xxxx
Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Listening is such an important all-round life skill, but it's also a skill that can exponentially help you achieve greatness with your marketing.
If you ask the right people the right questions and then take the time to really listen to the answers and insight that they provide, you can save yourself a lot of guessing when it comes to how to perfectly market to your target audience.
Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
If you were to ask any member of your team what your brand stood for, or who your perfect customer is or even what makes your business truly different to your competitors, would they know the answer? And more importantly, if you were to go and ask several of your team these same questions, would you get a consistent answer?
Ensuring that your team both knows and understands and is also really passionate about your business is one really cost-effective way to help create a solid and successful brand.
If you are investing into marketing to external stakeholders and customers, it makes complete sense to market to your internal team.
In this episode I chat to Chris Wallace, a marketing consultant who specialises in helping businesses communicate their brand story to their most important customer; their teams!
You can find Chris Wallace here:
Twitter: @ChrisWallaceIVG
LinkedIn: https://www.linkedin.com/company/innerview-group/
Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Attracting the wrong type of customer to your business can be expensive and frustrating. Ideally, you want your marketing investment to drive customers that value what you sell to your business. They type that are happy to pay your prices and will rave about you to their friends and family!
So how can you make sure that your marketing is attracting the right type of customer? Listen to this episode to find out!
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
I can’t recommend measuring your marketing efforts rigorously and regularly highly enough. There is so much data that is easily available for us to access and review so that we can make better decisions about our marketing – it’s just a matter of knowing what metrics to look for and where to look!
Kate Cook; otherwise known as the ‘marketing attribution gal’ is a marketer who specialises purely in marketing measurement.
In this episode we talk about the scope of marketing measurement, and the challenges and the opportunities that analysing data can bring to a small business.
This discussion will give you a good idea of what we are trying to achieve by measuring your marketing and some of the reasons that you should absolutely incorporate this into your small business operations. In fact; Kate recommends that you adopt documenting marketing measurement as seriously as you document your monthly accounting numbers. I couldn’t agree with this more!
We talk about how you can keep track of short term results that are driven by your marketing as well as how you can track longer term objectives such as marketing that is designed to build your brand.
So if you are all about making smarter marketing decisions in 2021, then I suggest you take a listen to this great episode with Kate Cook from SPT Agency.
Here is the link to set up Google Analytics if you haven’t got it set up already: https://analytics.google.com/analytics/web/#/
Kate’s 5-Day Attribution Challenge that she speaks about can be found here: https://bit.ly/3lTxYnD
You can find Kate Cook here:
https://sptagency.co/
https://www.linkedin.com/in/katecookdigital/
Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
It's easy to beat yourself up for not getting everything on your marketing to-do list. Particularly at a time of year when everything gets a little crazy. Truth is, if you miss posting to social for a week or skip an email newsletter once in a while, it's not the end of the world. In fact, your tribe may not even notice - because they're pretty busy too.
But if you consistently fail to show up, you drop out of sight. And that can be dangerous if you are looking to grow your business.
Here are some tips to keep you on track to remain consistent with your marketing efforts.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Are you ready to find out how the world of TikTok marketing works? I have been trying to track down an TikTok marketing expert for the longest time so that I can try and work out how we might use this channel to communicate with millennials and Gen Z!
Finally I hit the jackpot and for this weeks episode of the How to do Marketing Show I speak with the incredibly knowledgable Anna Kloth. Anna is a digital marketing and branding wizard for small businesses and she’s a TikTok whizz. Honestly, she’s like the Wiki for TikTok, she has so many facts and figures and knows so intimately how the platform works.
So buckle up, grab your notepad and pen and find out how you might be able to use TikTok as one of your marketing channels!
Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Email marketing is a powerful and cost-effective marketing tool that can help you achieve many of your marketing objectives. Emails can be used in every stage of the marketing funnel. So whether you are wanting to keep front of mind and nurture relationships with existing customers, drive attendance to events or to make sales, email marketing can achieve them all!
The value of an email subscriber far outweighs the value of the number of Facebook, LinkedIn or Instagram followers that you or your business may amass. This is simply because you own the email address and if people have opted in to hear from you, then this is a really powerful tool.
So, if you would like to build yourself an effective list of email subscribers, I have 7 success factors for you to think about. Listen to his episode of #snacktime to hear all about them!
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
I’m a total fan girl of my guest today. In my opinion, her marketing is some of the best out there. For years, I have watched on in awe as Pip Brett, the creative mind behind popular homewares and clothing store Jumbled, has grown her amazing business both online and off.
Every marketing and brand touchpoint that I have with her business inspires to want to be part of her tribe. And because she has such amazing marketing, I buy stuff from her all of the time. And that, my friend, is exactly what great small business marketing is all about!
As her business has evolved over the years, Pip has cleverly introduced different marketing channels and innovative approaches to her creative. And every time she does, she nails it! Pip has amassed over 126 thousand Instagram followers, she sends bi weekly emails, she produces a podcast, her website is amazing and she is also a huge fan of creating marketing and business partnerships.
In this episode she generously shares her approach to all of these marketing channels.
What I love most about Pip’s marketing content that she creates for Jumbled is how much energy and passion it exudes. It’s infectious. Pip also lets us in on how she manages to create this and how it has ultimately led to her building one of regional Australia’s best retail success stories.
You can find Pip and Jumbled Online here:
https://www.jumbledonline.com/
https://www.instagram.com/jumbledonline/
Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Have you ever wondered what you are doing wrong when your customer is not ready to buy from you in the moment?
And have you ever wondered why a print ad or a social media ad or even a short-lived radio campaign has not achieved what you had hoped it would?
In this #snacktime episode, we discuss the stats behind how many touchpoints it takes for a person to start forming a memory and feeling about your brand.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Great copy can convert a website visitor into a sale. A humming headline can stop people in their thumb-scrolling social media tracks.
And bad copy can be down-right disastrous. Long winded, ill-considered copy runs the risk of boring the pants off your reader, and let’s face it, it’s pretty easy for people to click out of your website and into the next one if you have failed to engage them or if you have confused them with your words.
Marketing copywriter Jody Carey joins me today to share her top, very awesome tips for writing copy for some of the typical small business marketing touchpoints; websites, blogs, social media and video scripts.
Jody is a marketer turned copywriter who helps small businesses promote their brand through effective marketing content.
Jody worked as a communications project manager at 3M in the United States where she was responsible for sales campaigns and product launches of international brands that you’ll likely find at Bunnings. Brands such as Scotch brand adhesives, Post-it stationary products and Scotchgard cleaning chemicals. Since moving to Australia six years ago, she’s turned her attention to the copywriting and content writing side of marketing.
She believes that everyone has a story to tell and customers are ready to listen.
And when it comes to copywriting, she has some easy to follow and practical advice for small business owners that you can start implementing right now.
See omnystudio.com/listener for privacy information.
If your business is a professional service in the B2B space, then using LinkedIn as a social media marketing tool should be high on your list of priorities.
Setting up your LinkedIn profile and connecting with your work colleagues, family and friends is just the beginning of your connection activity on LinkedIn. Once you have nailed those connections; you can progress to the connections that may sit slightly further afield by following the following steps.
In this episode, I share five things that you can do to build relevant and fruitful connections with people you know and don't know yet on LinkedIn!
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Does the thought of speaking in a public arena send shivers down your spine? Don’t worry, if it does, you are in good company because 73% of the population also suffer from ‘glossophobia’, or fear of public speaking.
BUT. Being a confident speaker is a huge advantage in business. The ability to confidently get up and address a group of people and use your excellent communication skills to influence their behaviour is a skill that can help you to amplify your message, to build your personal brand, to drive leads to your business and ultimately drive sales.
So, if you feel that it’s time to overcome your phobia and learn the fundamentals involved in becoming a confident public speaker, you’ll want to hear from Andrew Griffiths; an Entrepreneurial Futurist and global presenter who specialises in helping entrepreneurs and business owners to future-proof themselves.
He's built a strong reputation as trainer and mentor. And he helps people to become world-class communicators through writing books and building their speaker skills.
You can find Andrew Griffiths here:
https://www.andrewgriffiths.com.au/
https://www.linkedin.com/in/griffithsandrew/
Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Find out how you can get your B2B marketing content noticed on channels such as Facebook and Instagram where your target audience are generally catching up with friends and family.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Mums are responsible for $132 billion in spending in Australia every year (GlobalData Insights, 2011).
They are the purchase decision-makers for an incredibly huge range of products and services. Mums not only purchase for themselves, they are generally the ones who are purchasing things for their kids, their husbands and even some of her extended family.
So how does your small business tap into this incredibly potent purchase power?
Enter Katrina McCarter; founder of marketing and research consultancy Marketing to Mums. Katrina is an amazing Marketing Strategist, a best-selling author, speaker and Business Advisor, who specialises in helping business owners and brand sell more effectively to the world’s most powerful consumer, Mums.
Honestly, you would be hard-pressed to find anyone else that understands the consumer behaviour of Mums better than Katrina, so of course, she has an abundance of great information to share with you all in this chat.
We talk about the value of the Mum economy to businesses, how Mums are using social media and other technology. Katrina tells us what mistakes we can avoid when it comes to marketing to Mums and touches on some of the differences between Mums based in different locations around the world. Plus, one of Katrina’s latest research projects was around how Mums are feeling and what they are getting up to in isolation and she generously shares some of her key findings of her ISOMUMs report.
You can connect with Katrina here:
Links:
www.marketingtomums.com.au
www.marketingtomums.com.au/book
www.marketingtomums.com.au/podcast
https://www.linkedin.com/in/katrina-mccarter/
www.facebook.com/marketingtomums
katrina@marketingtomums.com.au
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
What stops people in their mindless thumb scrolling on social media? Fabulous, amazing, intriguing, energetic and awesome images, that's what.
Don't post average images that just look like what everybody else is posting. Follow these six steps to make sure that every single image of yours create maximum impact in your social media feed.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Coming up with a constant stream of compelling content to feed social media channels, webpages, emails and so on is definitely one of the biggest challenges faced by business owners.
Enter Stacy Farrell. Stacy has a strong background in creating content strategies for a wide variety of industries including education, aged care, insurance, manufacturing and the not for profit sector. She spends her working week creating and executing marketing strategies that build, grow and ignite SME’s in competitive marketplaces.
In this chat, Stace talks us through what makes compelling content, she provides a heads up on mistakes to avoid with your small business content and runs through the importance of ensuring that your content is optimised for search engine visibility (or SEO). She even shares a case study of an Aged Care provider who was able to achieve some great results by simply focusing on producing some great content marketing.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Inspiring your customers to not just talk about your business, but to RAVE about your business is something that we can influence both by the way we do business and how we apply our marketing.
The difference between a raving fan and a somewhat indifferent customer can be the difference in some serious bottom line revenue. But how do you know if your customers are talking about you. And if they are, what they are saying? There are a couple of ways we can tell. Listen to this episode of #snacktime to find out. :-)
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
I’m a HUGE fan of events. I love attending them, I love organising them and most of all, I LOVE how they can bring together businesses and their customers to experience a really rich and engaging interaction.
Events will feature in most of my marketing plans for clients. Whether they be information seminars, industry conferences, networking sessions or annual VIP days where a business takes a bunch of their best clients for an afternoon at the local races, events can be a really powerful way to create engagement and build relationships.
But due to social distance and travel restriction, the events we once knew and loved have transitioned from offline and in-person to online.
This creates tremendous opportunity as it opens up the attendance of events to people based anywhere in the world. It also presents a few challenges – like how do you create the same level of energy and engagement with an online event?
In this episode, we speak with the CEO of Icon Corporate Events; Eyob Yesus. Eyob has been so busy this year working out how to transition his business from providing offline events to virtual events. Eyob has a career spanning more than 15 years in the events industry. He and his team at Icon Corporate events provide corporate event management services for businesses that want to deliver powerful, meaningful and engaging experiences to connect with people.
In this chat, Eyob shares what events look like right now and how they will likely progress into the future. He shares how we can ensure that we are still leveraging events to achieve our marketing goals, even if we are executing these events online.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Writing copy for your emails, or your website pages or even some of your social media posts can sometimes be a bit challenging. It's easy to become stuck by overthinking it, or trying to write the perfect first sentence.
I've written marketing copy for my entire career and have developed some great hacks along the way to help overcome writer's block and get in your flow. And in this episode, I share them with you.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Do you have an e-commerce website? Or are you thinking of building one? Maybe you are considering transitioning from offline to online?
In this episode we speak with ADMA award winning digital marketer, Megan Winter from Unstoppable E-Commerce. Megan’s superpower is creating awesome e-commerce websites. She is passionate about helping purpose-driven product-based businesses create wildly successful online stores.
Megan shares some of her top tips for transitioning your offline store to an online store. She tells us what you need to do to create a wow-worthy website and reveals which metrics and measurements that small businesses should be monitoring regularly to ensure their e-commerce site is performing.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
When we only have a small budget to work with, we want to make sure that we are squeezing every marketing touchpoint and opportunity for what it is worth!
So when it comes to your social media marketing, you’ll be pleased to know that there are actually four things that you can do to ensure that your content is amplified on whichever social media channel that you are using for your business.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting the Dragonfly Marketing website here.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Your small business website could be getting between 100 and 1000 people visiting it per week. They may have found your website via a search on Google. They could have come across to your site after seeing something you published on Facebook. Or they could have been to a BBQ on the weekend where their mate told them about one of the products that you sell.
So when those visitors get to your website, are you confident they'll understand what your business sells? Will they be inspired and energised from the moment that they land on your home page? Will they be able to tell what makes you different? Will they easily be able to find out how they can buy from you?
Find out how and why creating a great looking and high performing website is a recommended investment for your small business in this episode featuring a very clever website designer; Jon Hollenberg.
Jon has been developing websites for many, many years with his business Five by Five and along the way, he has worked out how to make sure that a website attracts, engages and converts visitors into customers.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
As a small business owner, if you are going to go to the trouble of creating great content to be shared via your social media channels, you want to try and ensure that you can amplify that content as much as you can to the right people.
Well, a way that you can do this for free, is by simply using #hashtags in your posts.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Facebook Advertising is an awesome tool for small business. It's hugely cost-effective and more importantly, it delivers results!
The trouble is, not a lot of small businesses know about it. While boosting your Facebook posts is one form of Facebook advertising, it's only a scratch on what's actually possible using the platform.
We use Facebook Advertising a lot, not only for our business but for our clients as well. Some of the outcomes that you can achieve with Facebook Ads, are to gain email subscribers, drive online sales and of course increase the awareness of, and the engagement with, your business.
In fact, I think you can pretty much achieve success at all levels of the marketing funnel using Facebook advertising.
To help tackle the Facebook Advertising topic is a fabulous Facebook Advertising expert; Karyn Parkinson.
Karyn started her first business when she was 24. As a young, enthusiastic and inexperienced entrepreneur she wasted over $80,000 on mainstream advertising in her first year! So she first discovered Facebook as a way to keep promoting my business when she ran out of money.
Now, through her business Unstoppable Ecommerce, she helps businesses, big and small, to run Facebook advertising funnels to grow traffic to their site and increase their bottom line.
In this chat, Karyn shares some valuable tips around how you can avoid some of the costly mistakes that she did and also how you can really optimise your use of the Facebook Advertising platform to drive big results for your business.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
If there is one thing that all small business owners are short of, it's time!
So I'm going to help you save some with these three time-saving hacks that you can start doing right now.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
From the moment I landed on this Instagram grid, I was captivated... The images alone just transported me immediately to the remote far west corner of Tasmania where this beautifully renovated little shack is located, Captain's Rest.
I then learnt more about the owner, Sarah Andrews. Sarah purchased the shack years ago and transformed it into this magical space. And now, this remote little shack on the edge of the earth is one of the world’s most sought after Airbnb accommodation listings.
As a result of her success with Captain's Rest, Sarah soon had enquiries flooding in from other aspiring Airbnb providers, wanting to know how she created this amazing business.
Sarah now runs 'The Hosting Masterclass' showing people how to achieve this. And boy has she achieved some phenomenal results.
She has an incredible story with such a diverse background of experience, including a stint running her own marketing agency. But I want her to tell you that so please sit and listen to the incredible Sarah Andrews.
Join the marketing conversation and stay up to date in the free How to do Marketing Facebook group.
See omnystudio.com/listener for privacy information.
The thought of getting started with your marketing can sometimes be an overwhelming one. And sometimes the best way to avoid overwhelm is to just start.
Find out exactly where you can start your marketing your small business in this episode.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
What would you do if one day, you received a cease and desist letter in the mail telling you that you could no longer use your business name as it was trademarked to be used by someone else?
You would have no choice but to change your business name and all of your branding. All of that investment into your brand would be lost. More importantly, you’d have to think of another name!
And if you have your brand on vehicles and signage and uniforms etc. that’s a bloody expensive exercise to replace all of that.
To avoid that nightmare scenario coming true, you may need to consider trademarking your brand. And in this episode, we speak with Binh Rey; an Associate Trademark Attorney with Baxter IP who will talk us through this very exercise.
Binh is known in the industry for her brand marketing and protection knowledge. She works with many branding and advertising agencies, helping to research and establish brand name availability to determine which can be easily registered and effectively protected both now and in the future.
I ask Binh loads of questions around what a trademark is exactly, what do they protect and what don’t they protect. Who should get one, who shouldn’t?
If you haven't protected your brand with a trademark yet, then this episode is definitely worth a listen!
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Are you sick of not knowing if your marketing is actually working or not? here are six measurements to note down monthly that will let you know of your marketing is actually helping you or not.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Out of all of the marketing and advertising channels that small business have available to them, social media is the channel that I geek out on the most.
There are so many reasons why I think social media is such a high performing, cost-effective communication channel for small business. There's so much that you achieve with it.
And while the good majority of small businesses are using Facebook and Instagram to some degree, there are few who are leveraging the full power of these channels.
AND there are some seriously underutilised social media channels such as YouTube that small businesses could be leveraging.
So to help motivate you to really explore what else you could be achieving in the social media space, we are going to delve into the opportunities that social media marketing presents for small business with James Fitzgerald, the Executive Director of Programing and founder of SMK: which stands for Social Media Knowledge.
SMK is a specialist learning and development organisation with unrivalled expertise in assisting companies with digital transformation. SMK exists to help businesses use social media, mobile and digital channels more effectively.
Leading over 100 full day social media, mobile, digital and content marketing training courses in Asia Pacific every year, SMK courses are attended by thousands of senior marketing and communications professionals from the world’s leading brands, agencies and organisations.
James is like a walking and talking social media fact machine. He literally knows everything about social media and boy-oh-boy does he share some nuggets in this interview so make sure you grab your pen and paper.
Topics that we talk about include; which social media channels present what opportunities, the difference of results between posting videos on Facebook versus YouTube, why YouTube is a social media channel that may actually be a very relevant consideration for small businesses. We talk about the importance of diversification of your digital channels and what marketing objectives you can be achieving using the various channels.
If you would like to find out more about the Digital Excellence program that James talk about in this episode, click here.
You can also connect with James on LinkedIn here.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
The marketing eco-system is what we use to plot out our client's marketing activity once we have developed their strategy. Just like any eco-system, the marketing eco-system comprises of many different elements that all work together.
The ecosystem that we work to is based around the marketing funnel that steers your target audience on the journey from becoming aware of your business, all the way through to purchasing from your business and then going on to rave about your business to their family and friends.
So it's important for the marketing eco-system to have elements that drive awareness, consideration, conversion and word-of-mouth.....
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Personal branding is often underestimated or shied away from by small business owners. For some it might feel like 'shameless self-promotion'. For others, the idea of a personal brand may not have even crossed your mind.
However, as Personal Branding Specialist; Emma Lovell points out, the fact is, we all have a personal brand whether we like it or not. People have an opinion and a perception of who we are and what role we play in our business. So the question really is, do you control this narrative and pro-actively ensure that your personal brand is what it should be? Or, do you just leave it to chance?
Through her business Lovelly Communications; Emma helps small business owners to better communicate their message and their mission to have a greater impact, reach more people and really make a difference in the world. She's passionate, professional and 'Lovelly'. Emma believes that each of us has a unique personal brand and by understanding how to share it, you can gain greater clarity, confidence and connections in work and life.
In this episode, Emma explains how creating a personal brand can amplify (or detract from) your business opportunities.
If you would like to get in contact with Emma, you can reach out and connect via any of her social channels listed below.
Facebook: LovellyCommunications Instagram: @lovellyem Linkedin: Emma Lovell Twitter: @Lovellyinc
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Are you getting connection requests on LinkedIn from people you don't know? Are you nervous about connecting with strangers? What about the people that you are reaching out to connect with? Do you only send connection requests to people you know?
Take a listen to this episode of #snacktime to find out how you can build your confidently build your connections and your networks using LinkedIn.
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
There are many small businesses that have had their plans interrupted this year by COVID. Printhie Wines, based in Orange NSW is no exception. Not only have they had to deal with COVID this year, but they were also coming off the back of dealing with severe drought that had lasted for a long time PLUS the bushfires that engulfed parts of New South Wales over the summer.
Emily Swift joined her husband in their family business in 2018 as their Marketing Manager. Having worked as a strategic marketer in the agribusiness and utility sectors for over 20 years, she made the leap into small business, just in time to have to navigate possible one of the toughest years that the winery has faced.
In this interview with Em, we find out all about the world of wine marketing. We talk about the power of harnessing strategic local partnerships AND about how some quick thinking in the COVID crisis produced some amazing marketing results for Printhie Winery.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Your database of email subscribers stands to be one of your small businesses' biggest digital assets. These are people that have opted to hear from you. They want to be part of your tribe. An engaged email subscriber base will engage with your content and there is a good chance, if they are opening your emails regularly and value the content, that they will buy from you. Multiple times even!
Given the value of this asset, it makes sense to keep it clean and current so that you are not wasting your precious time and money talking to people who are not reading!
I explain exactly how you can do this in this ep of snack time.
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Have you been wondering about how you can use social media a little more creatively? Do you have an appetite for extending your content marketing beyond the content that you publish via your own channels?
Well, dare I say it, but influencer marketing may be just the marketing tactic to explore!
Now, before you default to 'No, my product or service does not need to be sold by beautiful bikini babes on Instagram,' I encourage you to listen to this episode featuring influencer marketing specialist; Neal Schaffer.
Neal is a leading authority on helping businesses with digital marketing - including social media marketing strategy, influencer marketing, and social selling initiatives.
He is the author of four books, the latest dedicated to the topic of influencer marketing. It’s called the Age of Influence.
Neal provides a perspective to influencer marketing that shows that this tactic has a far broader and more powerful scope than beautiful people on Instagram selling tanning lotion.
Influencer marketing can be used really effectively by B2B businesses AND for small businesses. As you will find out, there are in fact many influencers that we may be able to tap into, sitting right under our noses.
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
A key ingredient to the success of your marketing is your mindset. Marketing is an investment. It will involve spending time and money to make it work. And for this reason, you will need to be brave and you will need to wholeheartedly back yourself!
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
If you have been thinking lately that you would like to increase your sales, chances are one of the first things you'll need to do is to drive more traffic to your website.
How will you do that?
Well, optimising your website so that it is easily found by people who are looking for what you sell is something that you will want to think about. This is called search engine optimisation.
In this episode we deep dive into exactly what search engine marketing is with SEO expert Siddarth Lal.
Sid is the CEO of Bruce Clay Australia; a global Digital Marketing agency established in the USA (1996) that specialises in Search Marketing (SEO, Google Ads and Paid Search).
He is a serial entrepreneur. He set up his first business when he was still in University. In 2005, he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He is also a speaker and instructor at various industry forums including TEDx, and Adtech.
Sid is very passionate about how powerful SEO can be for small business and he has some fantastic insight to share into this marketing tactic.
We cover off: What SEO is and why is it important for small businesses Exactly what’s involved with SEO The difference between SEO and pay per click advertising (e.g. Google Ads)? When a small business might need to consider SEO as one of their marketing tactics? How long it can take to start seeing results from SEO What to look for in an SEO agency and what questions you should ask an SEO provider before signing a contract with them.
So if you are looking to get your business in front of more people who are actively looking for what you sell, this episode is well worth a listen!
And if you want to connect with Sid you can below:
https://www.1clickcustomers.com https://www.linkedin.com/in/siddharthlal/ https://twitter.com/siddlal
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
How do you know which social media channels to focus your marketing efforts on? Alternatively, how do you know whether radio or TV will work for you? What about print advertising, where should you be placing your ads?
All great questions with a very simple answer. 😁
Listen to this episode of snacktime to find out.
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
The black lives matter movement has highlighted for a lot of business owners that we can be doing more to ensure that we are being inclusive to all members of our vibrant and diverse communities.
And if you are like me and really want to do be doing more here but perhaps don't know where to start or how to implement the activity that leads to real change (no performative activism here please), then this chat with the gorgeous Moreen Kamau is for you.
Moreen is a digital marketing consultant and over the past few years, she has shared her passion for all things digital by empowering business owners to integrate digital marketing into their everyday pursuits.
As a proud Kenyan, Moreen believes in using the power of digital marketing to responsibly give a voice to important causes affecting BIPOC in Australia and minority groups across the World.
In this episode we talk about: What it feels like to not be seen an acknowledged by brands How small businesses can authentically incorporate more colour into their marketing How small businesses can share the mic with the BIPOC community The best way that small business owners can lead with inclusivity The opportunities that await small businesses who chose to be more inclusive with the marketing efforts How to react to any negative feedback that you may get And much more.
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
What does a basic small business marketing strategy look like? It doesn't have to be complicated or convoluted. In fact, for small budget marketing campaigns, I recommend it be completely the opposite. The more simple and focused that your marketing strategy is, the more effective it will be.
Find out what your small business marketing strategy should include in this bite-sized marketing bulletin.
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
A great question! Listen to this episode to hear my answer. 😃
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Thought leadership is a marketing tactic that can be used to position and promote the expertise that you have in a particular subject matter.
In the marketing and business world, thought leaders include Seth Godin, Simon Sinek, Brene Brown etc. These are leaders within their industries who share their pioneering thoughts and opinions to help others.
There are infinite advantages to using thought leadership as a marketing tactic. Our guest for this episode; Nina Christian is a leading expert in this topic and generously shares her insight into how to approach thought leadership so that it is effective in achieving your business and marketing goals.
Nina is the founder and Managing Director of Melbourne based marketing agency; Braveda. She has been a marketer for 25 years and worked with global brands, small businesses and startups.
In this interview, Nina talks about:
Exactly what thought leadership is and why it is important How to approach thought leadership as an introvert What kind of information is best practice to share as a thought leader How long it is likely to take before you start to see the benefits of your thought leadership efforts How to overcome some of the more common challenges that you may face with becoming a thought leader.
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
Oh, and I also co-host a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called Miss Bossy Boots.
See omnystudio.com/listener for privacy information.
There is more to your pricing than meets the eye. While making a profit is necessary, your price will also play a role in the perception of your brand in the mind of your consumer. In this episode, I talk through some of the important pricing considerations from a marketing perspective.
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
See omnystudio.com/listener for privacy information.
Ever wondered how you can drive more traffic to your website?
Well, there are a whole bunch of ways, but one way of driving people with an intention to purchase the type of product or service that you sell is by using Google Search Ads.
Did you know that there are also Google Display ads (that show your ad on different media and other networks such as Sydney Morning Herald etc?
Then there are YouTube ads and also Google shopping! So many ways. Which one do we choose. In this episode of the How to do Marketing Show, Ilana Wechsler runs us through: The different types of Google advertising available to small businesses When you would use the different types of Google ads How to plan and measure your Google advertising What mistakes to avoid AND if you are outsourcing your Google Advertising - what to ensure that you ask your supplier to ensure that you are not getting ripped off.
Ilana is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click campaigns.
Now, Ilana runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. Ilana is also the host of a popular podcast show called Teach Traffic.
You can connect with Ilana on LinkedIn here.
Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Not every small business owner needs a marketing consultant. In this episode, I share my thoughts around when I think the investment in a marketing consultant is warranted.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
Rachel Corbett knows a thing or two about how to create a podcast. She has been knee-deep in audio for almost twenty years.
Before heading out on her own to start Podschool; an online program that teaches people how to create a podcast, Rachel was Head of Podcasts for Mamamia where she grew the podcast network from 15 to over 35 shows (including Lady Startup), and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when she started.
In this episode of The How to do Marketing Show Rachel shares all of her podcast knowledge and experience with us. We talk about:
How to create content that your target audience will love to listen to
How to grow your audience beyond your friends and family
How often you should publish a podcast
How many episode downloads you should be aiming for
How to monetise your podcast
If you have ever thought about adding podcasting to help you to differentiate your brand, attract new audiences or to strengthen the relationship with your tribe, this is definitely an episode worth listening to.
For more information about Rachel Corbett's Podschool, click here.
Rachel can also be found below:
https://www.instagram.com/podschool/
https://www.instagram.com/_rachelcorbett/
https://www.linkedin.com/in/rachelcorbett1/
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
Oh, and I also co-host a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called Miss Bossy Boots.
See omnystudio.com/listener for privacy information.
How do you ensure that your brand stands out from the crowd? Is what you are currently promoting enough to differentiate yourself from businesses just like you?
Nimarta Verma joins us in this episode to talk to us about the importance of positioning your brand. All too often small businesses THINK that they are promoting themselves as a unique solution, when in fact they are not at all.
Nimarta shares some really practical and simple suggestions that you can follow to help you come up with a point of difference for your business. She also talks you through a five-step process that you can follow to define your small business brand. Yay!
Nimarta is an experienced and passionate marketer who has worked across multiple industries and helped businesses big and small solve some of their trickiest brand positioning challenges.
You can connect to Nimarta on LinkedIn here.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
When you know and understand how your customer thinks, you are in such a better position to make decisions around your marketing.
In this episode, I talk about how important it is as a marketer to remain curious. If there is something that you don't know something about your target audience, ask them!
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
See omnystudio.com/listener for privacy information.
When I asked the How to do Marketing Facebook Group if they had any questions for Cristian Trujillo before I interviewed him, there were plenty!
How long should our videos be?
What equipment do we need?
Is there a formula or framework for the content in the video?
Cristian answers all of these and also tells us:
how to plan for your video production,
what the three essential ingredients to a quality video are,
how to bring out the best in the people that you get to star in your video
and much, much more.
Videos are such a great way to help your audience get to know, like and trust you. And the stats really back up the need for video to be a huge contender in your marketing arsenal. For example, did you know:
53% of customers engage with a brand after watching a video on social media
68% of people prefer video over text when learning about a product or service (Wyzowl, 2019)
Product videos can increase purchases by 144%. (Neil Patel, 2017)
Cristian runs video strategy workshops (that's how I met him) and they teach you everything you need to know about this medium. You can find out more about Cristian's Video Workshops here. Or you can connect with Cristian on LinkedIn here.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
Oh, and I also co-host a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called Miss Bossy Boots.
See omnystudio.com/listener for privacy information.
A beautiful product that fills a gap in the market is always going to be much easier to convince people to buy. Ensure that product is priced correctly and it is easy for your customer to get their hands on and it becomes even easier to influence people to not only buy the product, but to start talking about it.
When your product hits the spot with your customers in this way, the promotion (marketing and advertising) that you invest in to tell people about this product is going to be significantly more effective.
Conversely, if your product or service has not been created with your customer in mind, it is over or underpriced and hard for customers to get hold of, your marketing spend will be incredibly expensive and most likely largely ineffective.
Sarah Shepherd launched women’s sleepwear brand Hybernate in late 2018 with her business partner, Abby Badman. Before this, Sarah was working in corporate marketing. Growing up with entrepreneurial parents, she always knew she wanted to start her own business one day. Now Hybernate is only 18 months old and is experiencing fast growth and an incredibly loyal customer base.
Her success can be put down to the meticulous planning that she and Abby devoted to getting the product, price, place and promotion just right.
You can find Hybernate on Instagram here. Or the website is here.
Join us in the How to do Marketing group in Facebook.
Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
Oh, and I also co-host a podcast that helps keep it real for women who are juggling running a business and a family with a podcast called Miss Bossy Boots.
See omnystudio.com/listener for privacy information.