Course Income Secrets: Recent Episodes
Jean-Serge Gagnon
What are the strategies, techniques and tools you need to learn to create recuring income from the eLearning boom that's happening right now?
Learn them in Course Income Secrets...
We all want to grow our audience because that’s where sales comes from.But be careful of the methods you use as many of those will harm you more than anything.You wouldn’t want your Facebook page to get deleted, would you?I remember using a strategy to grow my Facebook page by over 8000 likes in a day!If was contagious, I grew my page to 23000 likes in a few days but then it happened!My page was unpublished by Facebook due to “policy violations”! I was furious!What did I do when I lost my page with 23,000 likes on it?I did what any other marketer would do, I explained to Facebook that I didn’t violate any rules.I told them I created ads and got likes from those ads and there was nothing wrong with that.They didn’t care, they said they couldn’t re-instate it – then they deleted my page!In hindsight, I know what I did that they considered wrong and if I was in their shoes I’d probably agree.The thing is that...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-508-what-are-top-10-best-ways-to-grow-your-facebook-audience/
It’s a different way of putting it right? How to “do” attraction marketing on Facebook…Part of the reason I called this post by that name is because of SEO strategies.This is definitely part of Attraction Marketing but not Facebook related, so we won’t get into that here.We’re here to talk about Facebook and how to use Attraction Marketing with that platform.What is Attraction Marketing?If you don’t already know what Attraction Marketing is, here’s a really simple definition:Attraction Marketing is the process to get people to notice you and buy from you.Pretty simple right?Not always so easy to implement unless you have plenty of money to run ads everywhere.I don’t know about you, but I don’t have millions to spend on ads, so we’ll talk about using organic strategies instead.What does Organic mean?In marketing, Organic refers to anything that isn’t based on advertising cost but rather natural human...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-507-how-to-do-attraction-marketing-on-facebook/
It’s not your fault, you’re doing what they told you to do but there’s a better way!Imagine every single person you try to contact on Facebook replying to you instead of ghosting you!That’s what the Reverse Social Prospecting Formula is all about – getting hot leads fast!Don’t get me wrong, I’m not telling you to stop doing what leaders tell you to do, just to change one single thing in the approach.Why is it the Reverse Formula?You’re probably wondering why I say it’s a reverse formula if I’m also telling you to continue doing what leaders tell you to do.Well, it about how they teach you to start by connecting with new people.I teach you to do that at the end of the process, not the beginning.Sounds simple enough right? Or does it?What’s the ONE THING that leaders tell you that you MUST do?The main thing that all leaders tell you is important is that you MUST have conversations to make sales.And in all...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-506-why-is-the-reverse-social-prospecting-formula-the-best-way-to-find-hot-leads/
It’s always important to know why you should be using a software and AGU is no exception.If you want to learn more about AGU (or Active Group Users) software, go check it out at https://ActiveGroupUsers.com but first why should you use it?I usually answer the questions at the end of my blog post, but in this case, you get the answers now:1- To drastically reduce your time on Facebook!2- To know where you stand with every single lead you have on Facebook!Aren’t those great reasons to use Active Group Users software?Let’s first make sure we are on the same page though…What must you do on Facebook to build a business?Unless you’ve got millions to spend on advertising, you’re going to be doing the same thing every leader tells you to do.I’m not different, you need to do these things, it’s just how Facebook works.1- You’ll post regularly, daily or even more – Facebook wants you to.2- You’ll engage on other people’s...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-505-why-should-you-use-active-group-users-software/
It’s easy to find leads on Facebook but how do you know if they’ll see your stuff?I’ve been asking myself that question for years which is why I created the software Active Group Users (learn about it at https://ActiveGroupUsers.com).The answer to my question was that they needed to be active on Facebook to see your stuff.Sure, there’s lots of other factors, but if they’re not active, they 100% won’t see your stuff, right?So, I went off to try to figure out how to find those active people.How to find active people on Facebook?The first thing we need to define is what we mean by active on Facebook.It could mean someone scrolling the news feed and doing nothing else, like they don’t even like or comment on posts, or even post themselves.Problem with finding those people is that Facebook won’t ever tell you who they are.So, the next best thing is finding people who actually post and comment on other’s posts.What do you...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-504-how-to-find-your-most-engaged-leads-on-facebook/
I used to be like you and spend all my free time on Facebook, sometimes over 4 hours a day! But not anymore!I was told that the best place to find leads on social media was Facebook (it still is)!So naturally, I knew that the more time I spent there, the more likely I was to find more leads.So I did what all the gurus, mentors and leaders told me to do: post daily, engage daily and people will find you… eventually.It was exhausting! So I put my thinking cap on and used my mad programmer skills and created a software to help (learn more at https://www.activegroupusers.com/).Now, I only spend 30 minutes or so a day on Facebook posts! And you can too!How can 30 minutes a day on Facebook be enough?You might be thinking that if you can get good leads in 30 minutes a day, why wouldn’t you spend more time and get more leads.Well, you might be right about that, but the problem is that finding leads isn’t the most important thing that you...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-503-how-to-find-best-leads-by-tracking-who-is-most-active-on-facebook/
Best way to grow audience is certainly with organic activities but when you don’t have time. low cost ads are the next best thing!Of course, you need to have the funds to run ads, but paying pennies a view is better than 50c or $1 a view, right?I’ve been running Facebook ads for years, every few months I decided to run some.Usually, for video views. it costs 10c or even 50c per view but I am now able to get as low as 0.0004c per ThruPlays when using retargeted audiences and I’ll show you how!What is a video view?Before we get into ads themselves, let’s talk about how you measure your results.With Facebook video ads, you measure how many views you get on your videos.That metric is the same you see when you look at how many people “saw” your Reels or videos.Although you can track how many people watched 50%, 75% or even 100% of your videos with ads, a view is counted when someone sees just 3 seconds of your video.So, since a...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-502-how-to-setup-video-retargeted-facebook-ads-for-pennies-a-view/
Have you heard of the newest generation of Chat Bots that can practically read your mind?That’s right, with the advent of ChatGPT, there has been tons of new things you can do online now.One of those things is called training and we don’t hear much about because it’s usually reserved for programmers and geeks.Not anymore! You can now teach your very own Chat Bot whatever you want to teach it!It’s really, I mean, really, really cool! I wish I could spend tons of time giving you examples but let’s get to the topic of this post at hand…What is a web site chat bot?You probably already know about these, they are everywhere and usually are answered by real people.It’s a small little icon, most often on bottom right of a web site that, when you click, opens up a chat box.Typically, it will ask you are few questions and then connect with with a live operator.Some are all driven by a series of rules to answer almost any questions...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-501-how-to-add-agi-ai-chat-bot-to-your-website-or-funnel-page/
If you’ve been thinking of hiring a VA to handle questions from your prospects, this is your answer!Imagine hiring a VA who doesn’t sleep and doesn’t ever take a break!Learn more about it at https://agi.jsgagnon.com.I know, I know, using a chat bot is a lot of work too normally.I mean, I’ve been using a chat bot on my web site and Facebook page for a long time…It took me so long to set it up and it works but it got so many limitations – but not this one!What is a Chat Bot?So, a chat bot is a piece of software you can setup to automatically reply to your prospects.You tell it what to ask and what to do when a client answers a certain.You can use buttons or keywords to decide what the reply will be.For example, you can ask “do you have a pet?” with a YES/NO button.If they click on YES, you might then ask if it’s a dog or a cat and offer them the price list of the pet they have.It can become quite elaborate if you...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-500-how-to-use-and-train-self-learning-chat-va-to-qualify-prospects-before-you-talk-to-them/
So, you’ve been seeing a lot about Active Group Users software and want to try it out!That’s great news and this blog post will help set it up in no time.If you don’t have it yet, you can get it at https://ActiveGroupUsers.com and follow along here.You’re on your way to being in control of your time on Facebook instead of randomly engaging on posts and spending hours and hours on the news feed every day!With Active Group Users software, you’ll be able to get better result with just 30 minutes a day!What are the simple steps to setup Active Group Users software?If you’re not a techie like most of those who want a software like this, you’ll be happy to know how simple it it to setup.Here are the steps:1- Add it to your browser2- Register a free account3- Add the groups you want4- Run your first scrapeAfter that, it’s just a matter of using the list of least if gives you and spend only 30 minutes a day on...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-499-how-to-setup-and-use-active-group-users-software/
Imagine talking only to HOT prospects!That’s really the promise of Attraction Marketing and Personal Branding.The problem is that it takes a bit longer than we are promised and then we think it just doesn’t work for us!Is that you? Are you wondering how leaders can do it but not you?I’m here to tell you that YES YOU CAN DO IT and we’ll talk about that now!What is a HOT prospect anyway?You might think you know exactly what a HOT prospect but most of us don’t really understand how to find them.It’s really simpler than you might think – I mean leader tell you exactly what to do to find them!We just aren’t patient enough…Anyway, a HOT prospect is one that is ready to buy from you.They are HOT because they know you, they like you and they trust you.How to find HOT prospects?Truth be told, the process is really simple when you understand what make a prospect become HOT.All they need is to be an ideal prospect to...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-498-what-is-a-hot-prospect-and-how-do-you-find-them-on-facebook/
If there’s one thing I often struggled with over the years, it’s coming up with content ideas.It’s so frustrating especially because you know that content is king and every leader tells you that you must create content regularly.One thing I did was use quotes a lot – I even wrote a program that would take quotes and images and randomly put them together and give me an endless series of quote images.Quotes will only get you so far though because the real secret is to create unique content that comes form you and your mind.Are you missing out on the best source of ideas?When you think about it, the best way to get ideas is from comments you post of other people’s post.Think about it, if you’re doing what leaders tell you, which is the following:1- Know your avatar.2- Know your offer.3- Setup your profile to win.4- Comment on other people’s posts.5- Post content regularly (we’ll get back to this one)6- Have conversations...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-497-how-to-never-run-out-of-content-ideas-for-your-posts/
I’m sure you’ve been told that you need to have conversations with people to actually make sales.It’s definitely true that having conversations is the best way to build relationships and that is the best way to make sales.Even if you aren’t trying to sell products, you might be looking to “sell” being in your group or on your email list.This is why almost every leader tells you to send PMs and friend requests when you start your online journey.What do leaders tell you to do?Most leaders and mentors teaching about online marketing using attraction marketing and personal branding on Facebook will tell you that you must do these activites:1- Know your avatar and your offer2- Setup your profile so your avatar knows who you are3- Post regularly4- Comments on other’s posts and reply to comments on your posts5- Send 5-10 PMs and Friend requests per day to have conversations dailyAll these activities are absolutely, 100%...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-496-why-should-you-wait-before-sending-pms-and-friend-requests/
There’s a new platform taking on the world by storm and today I’ll show you how to create sales funnel in it.Just like any other platform, there’s a learning curve and even for a techie person like me, it takes a while to get comfortable with it.The Digital Mentors hub lets you manage your entire business including web sites, email broadcasts, opt-in funnels, sales funnels, a CRM and it even integrates with your social media profiles.When I first started using it, I was lost because it was different than other platforms I used before.I’ve been able to go through their training to understand each piece but thought it would be great to put it all together for you.What is Digital Mentors Hub?Digital Mentors Hub is a platform that does it all and it’s a white labeled platform based on another platform that is taking on the world by storm.The other platform I’m referring to is called Go High Level and the reason it’s gaining in...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-495-how-to-create-sales-funnel-in-digital-mentor-hub/
Imagine if you could get 10x or even 100x results in 2024, wouldn’t that be great?I know, it sounds too good to be true and most things that sound too good to be true can’t be true.I promise though, that this isn’t one of the times – but you’ll have to read on to find out why.What I’m basically talking about is reversing a simple activity that most leaders tell you do do.What is essential to online marketing?Many of us, including me, often start without a solid foundation.It’s probably because leaders tell us to take imperfect action and just go for it instead of waiting for everything to be perfect.Eventually, we do get to the point of realizing we are spinning our wheels if we don’t set the foundation before taking that action.The foundation I’m talking about is this:- You must be YOU!- You must KNOW your OFFER!- You must KNOW your AVATAR!When those are clear, everything becomes easier.But, that’s not the...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-494-what-is-secret-to-fastest-way-to-massive-success-in-2024/
It’s always so cool to be able to share our winnings with our friends and you can do that too!Of course, certificates of achievement, diplomas and those types of things are what we are most proud of but today, we’ll be talking about Badges.You get badges by accomplishing tasks in all kinds of disciplines, but most of us are aware of the ones you get as a Girl Guide or a Boy Scout.Great news, you can now with up to 30 Badges as a Group Maestro!What is a Group Maestro?You must be wondering why you’d care and what is a Group Maestro anyway.Well, when you are a Group Maestro, it means you are someone who:- Knows how to setup your Facebook profile for profit.- Understands your avatar.- Knows the difference between an offer and a product.- Can find your ideal prospects in the right groups.- Knows how to convert your ideal prospects into hot prospects.- Uses Active Group Users software to focus your time.- Understands that...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-493-how-to-become-a-group-maestro-and-share-your-badge/
As the new year strikes, it’s time for you to take action and learn what has changed in social media marketing.If you’re still using the same strategies and techniques to build your audience on social media today that leaders were using last year, you may not get the same results they got.It’s not that those older strategies don’t work, it’s that they aren’t as efficient as they used to be.Social platforms constantly change their algorithms so we must also adjust our methods and activities.What is the Reverse Social Prospecting Formula?The Reverse Social Prospecting Formula, or RSP Formula, is about doing some things differently than what the social platforms expect you to do.It’s all about taking control of your time on social media platforms like Facebook.Instead of spending hours a day on the news feed, you spend only 30 minutes a day engaging on posts.Instead of using the news feed to decide what posts to engage on, you...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-492-how-to-use-the-reverse-social-prospecting-formula-in-2024/
Whether you’re getting started online in 2024 or have been online for years, this is for you!I’m sure you know that everything changes over time and Attraction Marketing strategies isn’t immune to changes.I hope I’ve peeked your interest because if your don’t know this secret, you’re not going to get the most out of 2024!To be clear, almost everything that you’ve been taught about Attraction Marketing is still valid in 2024.And you’re just learning about it, most of what you find online is accurate.What is this secret about?I’m sure you’re itching to know exactly what the secret is and even though you can just scroll to find it, I suggest you don’t because you’ll miss out of why understanding why.So, keep reading and resist the urge to go to the end because that will just cripple you anyway.In any case, this Attraction Marketing Secret for 2024 is about how to use social platforms and more specifically Facebook...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-491-what-are-the-newest-secrets-to-attraction-marketing-in-2024/
If there’s a universal truth with online marketing, it’s that we all want sales from our activities!I remember when I first started using Facebook back in 2008, I did everything wrong!I was a distributor for a big Network Marketing company and thought is was fine to send messages to everyone about it.In case, you didn’t guess, I ended up in Facebook jail and couldn’t send any messages for 30 days!Not to mention that no one took me up on my fantastic opportunity!Is Using Social Media to make sales a lost cause?Back then, I sure thought it just didn’t work and you couldn’t use Facebook to make sales.That is, until 2015 when I discovered a group of people who were all doing it successfully.The best part is, they were willing to explain it all to me – no secrets – no hidden agendas!It took me a while, but I learned all their secrets.BTW, you can learn them too! Start by going to https://dm.jsgagnon.com and see where that...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-490-how-to-find-your-perfect-prospects-with-active-group-users-software/
One thing’s for sure about Attraction Marketing: you need to create content!You could just post stuff randomly as it comes to you which I’ve done plenty of times.Or you could do what I did when I started, spam people and post about your product and company.But that doesn’t work very well as you’ll discover after a while.You really need to understand the top 10 post types and use them properly.Where did I learn these 10 post types?Before I get into it, I want to give a shout out to Erin Birch – she’s been a great inspiration to me since 2015 and she created a course to explain these post types.You can get it at https://top10posts.jsgagnon.com/ and as of this writing, that is free but it may not be forever.She does a much better job than me explaining the post types as well and I I hope I can do justice to it.What are the 10 post types?Here’s the 10 post types you should be posting:1- Lifestyle posts2- Value posts3-...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-489-what-are-top-10-post-types-for-attraction-marketing/
No matter what method, formula or process you are using, you need to do these 3 things!That being said, before even taking these simple and quick daily actions, you must be prepared for your prospects.Imagine doing all the daily activities the leaders tell you to do and not be prepared for your prospects?That’s like watering your plants regularly but never having put them in a pot with dirt in a dark room?That poor plant would just rot after a while because you didn’t prepare it right.Same can be said about doing these 3 activities without proper preparation!Why is preparation so important?Before you can take the top 3 activities on, you must do these initial setup tasks.These tasks are what most online marketers fail to do when they get started.I know I did and even today, it’s still something I’m working on.It’s true though that you’ll still learn plenty by doing the activities I outline below, but you’ll soon...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-488-what-are-top-3-activities-essential-for-attraction-marketing/
What if you’ve been doing it all wrong and backwards on Social Media?Wouldn’t that be the worst?I mean, I know, leaders tell you to do it that way but what if that way no longer works like it used to?Wouldn’t you want to know what works today?What have leaders been teaching?If you’re like me, you’ve been doing all the things that leaders tell you to do, right?Things like:- Post regularly- Engage on other people’s posts- Connect with new people daily- Be active in groups- Ensure your profile tells people what you doAll those things are great and important to do, to some extent.The problem lies in how we do some of those things and our expectations.What do leaders say will happen if you do those things?Leaders might not say it directly, but it’s obvious what they are saying when you look at their results.Any leader will teach what they did to get the results they have.It makes perfect sense too.Essentially,...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-487-what-is-the-reverse-social-prospecting-process/
Imagine if you knew when a potential prospect knew you enough to be happy to hear from you?If there’s one thing that is the most frustrating for me is the feeling that we have no control over what the platforms do with our content.I mean, even if you create a viral video that gets 10000 views, what does it matter if each video gets views from different people?I’m sure you know how important it is for someone to see your content plenty of times to get to a point where they reach out to you.The Attraction Marketing promiseIf you’re like me, you started your online journey because of the attraction marketing promise.That promise is kinda like the movie “Field of Dreams” which basically states that “if you build it, they will come”.The reason this is commonly communicated if because all the leaders that have huge followings now did do it that way.Today though, the social landscape is a little different and you’re not likely...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-486-how-to-use-active-group-users-to-track-your-messages-with-leads/
What if you could create unique content for each platform you want to post to without doing anything yourself of spending a dime?Would you want to know how?I know I would – I mean, that what all top leaders are doing but they hire teams and spend hours doing it!How can it possibly be done without spending a dime or doing it yourself?Well, before we answer that, let’s get clear on a few things…What is Unique Content?Unique is one of a kind, right?Obviously, this is pretty simple to understand, but in the context of this blog post, we are talking about a unique video or image for a particular platform.When we say unique, we also do not mean a completely different piece of content from end to end.Rather, we mean a video that includes something specific to the platform.For example, a video for YouTube, would include a CTA to subscribing to your channel but a video to Twitter would not but instead would talk about following your...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-485-how-to-use-syndication-engine-to-create-unique-content/
What if you could syndicate your content to all platforms without a team of spending all day doing it?It’s possible with the syndication engine with a single video that you record once a week.Imagine recording a single 30 to 60 minute video once a week!No need to create a new video every day or even 5 per day if you are trying to post to all platforms!That’s right, you can post unique, platform specific content, to 5, 10 or even 20 different platforms every day or on a schedule.What is content syndication?When I say syndication you might be thinking of how newspapers do it.With newspapers, someone writes an article and posts it to the global feed where any other news publishing platform can pick it up and publish it.If you compare that to the online world, it would be like pasting the same text on all platforms or sharing the link to a post from one platform to the other.Not what we want in today’s social media world.What is...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-484-how-to-properly-do-content-syndication-to-be-omnipresent/
I will show you how to use the Digital Mentor’s Creator Hub to create a Funnel for your product.I actually have not created a funnel with this software yet so let’s get started.Just like any other business software that includes funnels, it’s always going to be a slight learning curve to use a new tool.Before we get into it though, let’s explain a few things…What is Digital Mentors?In case you’re wondering what Digital Mentors is, I can certainly tell you.If you google them, you’ll find a definition such as “Digital Mentors support people to build their confidence and skills to use digital technology. “Of course, I’m referring to a specific group of people, not the generic definition, although it’s fits them quite well.Except that the Digital Mentors I’m talking about are there to help you with building an online business using personal branding and attraction marketing strategies.In today’s social media...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-483-how-to-create-funnel-with-digital-mentors-creator-hub/
Did you know that you can turn a Facebook live or Zoom recording into an online course easily?If what you recorded is basically you teaching something, why not turn it into an online course?It’s pretty simple to do and there are tons of options out there, one of which is LosslessCut, a free video editing software specifically for cutting out shorter videos from long ones.You could just upload it to YouTube and use Studio to extract the pieces you want but if you want to do it right on your computer, LosslessCut is a great solution.Where to get LosslessCut software?I’m not sure how I found this tool but googling it reveals that there’s no official web site for it.The software is a free open source tool which means it’s available to anyone for many platforms.It also means that the source code is on a public host for anyone to see (and improve if they are geeky enough lol)Because of that, the official home of it, is basically it’s...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-482-how-to-use-free-losslesscut-to-easily-create-course-lessons-from-long-video/
You surely see how leaders post on all platforms but might be thinking you have no time for that!I get it, creating a piece of content easily takes 15 to 30 minutes and often more than an hour!So how can you possibly have the time to post unique and different content on even 5 platforms, let alone 30?There is a way to balance your time to create content and share to over 30 platforms and you can do it in as little as 30 minutes!What are other ways to syndicate contentIn the world of news and traditional media, there’s a concept called syndication.Syndication means to take content, or a news story, and share it everywhere.Basically, you posts your story on the news wire and any publishers that want can take your story and share it.On social media, you could:- Post to one platform and share link of that post to others.- Post same content (text, images, videos) on multiple platforms.- Ask others to post your content for you.What is...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-481-how-to-share-unique-content-to-over-30-platforms-in-30-minutes/
If you’re a network marketer or an affiliate marketer you know you need prospects to make those sales.Most likely, you are doing what I did when I got started.You’re probably commenting on tons of post in groups and sending private messages and friend requests to 10-20 people per day.Am I right?While that does produce some results, you’re probably getting less than 1 sale for every 100 people you talk to… not great numbers.Why do we do these crazy things for such small results?That’s a good question and I think there are 2 main reasons:1- We believe what the leaders say because that’s how they got their results.2- We know it’s all a numbers game and it’s easy enough to do those steps.3- What if I told you there was a way to get 10x and even 100x results using the same process but by focusing activity on specific target prospects?I know, 10x, let alone 100x results sounds totally insane but you might believe 2x or 5x,...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-480-what-is-a-perfect-prospect-and-how-to-find-them/
If there’s one thing all online marketers want and need, it’s perfect prospects.I’ve been talking about the 3 types of prospects in my Facebook Reels, Potential, Ideal and Perfect.You can check it out here: https://www.facebook.com/reel/841966760886344Truth is that you can’t really “find” perfect prospects without doing some extra work.Let’s talk about what that work is and how easy it actually is to do but first this…What is a perfect prospect?The short answer is that a perfect prospect is someone who actually buys from you.Wouldn’t it be great if you could just pick them out from a list of group members on Facebook?Unfortunately, that’s not possible – sure you can guess and throw darts and you might hit a few but truthfully, doing that will just get you banned on Facebook.Perfect prospects are found using a simple process which starts with finding your ideal prospects.What are ideal prospects?To find your...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-479-top-3-secrets-to-finding-your-perfect-prospects/
Are you tired of wasting your time on Facebook?If you’re like I was, you’re tired of going to the news feed or groups to comment on posts and not getting any results.I know the feeling that you’re just never done commenting and reacting to those posts in the news feed.It’s exhausting and seems like you never have time for anything else!Not to mention that you need to post content, connect and have conversations!But first things first – what am I talking about when I say KLT?What is KLT?Before we go anywhere talking about using Active Group Users software to build your KLT, let’s make sure you know what that is… (Get free trial at https://activegroupusers.com/trial).KLT refers to Know Like Trust – it’s what your prospect feels towards you.Does your prospect know you? Do they like you? Do they trust you?The thing is that a prospect who doesn’t trust you will never buy from you!You probably already know that...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-478-how-to-use-active-group-users-software-to-build-your-klt/
Are you tired of spending time in the Facebook news feed and having no clue about your impact on others?Yeah, I know, the gurus tell you to just take action, create posts and engage on others and people will see you.I do agree that doing those activities eventually produce those results but wouldn’t you like to know if you are 10% or 90% there?Of course, any tracking is never 100% accurate or a guarantee of future results, but no tracking is like walking on the edge of a cliff with blindfolds on!Are you ready to take those blindfolds off?What should you be tracking on Facebook?No matter what business you are building, you’ll need sales or it’s just a hobby, right?That means you need to track typical sales and marketing metrics such as impressions, clicks, opt-ins, conversations, trials and sales for example.Doing that is pretty hard though as Facebook doesn’t really let you do that, so we need to do the next best thing.We need...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-477-how-to-track-facebook-engagements-with-active-group-users-software/
If you’ve recorded videos longer than 10 minutes you can probably turn them into online courses!You have probably been stopping yourself because you’re worried it’s too complicated to do!I’m going to show you how to extract the lessons from that long long video using a free tool called OpenShot that you can install on your PC or MAC in seconds.First, find a video you recorded on Facebook, YouTube or just on your phone that is sort of a training you did and lasts at least 10 minutes – 30 is better.If you don’t have that video, record your next one with the intent of splitting it up in lessons.What kind of video can you create a course from?Of course, there are many ways to create a course and most leaders and gurus will tell you that you need to start from an outline and record individual videos for each lesson.They’ll even tell you that you need to define modules and decide what goes in each module.I do agree that it’s...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-476-how-to-use-free-openshot-to-easily-create-course-lessons-from-long-video/
Have you ever noticed how leaders talk about where to find your ideal prospect?What if you could find your perfect prospect, not just your ideal prospect?What’s the difference? Well, your perfect prospect is the one that’s more than ideal, they buy from you!But how can you find these perfect prospects, those that will buy from you?How can you find perfect prospects?If you’re thinking it’s impossible to find the prospects that will actually buy from you, it’s because you haven’t thought about what “finding” actually means.When I say “find” your perfect prospect, I don’t actually mean going around and finding them.Here’s something that might help you understand my meaning.People are automatically attracted to what they see often (like notifications) and they automatically grow to like, love and trust those who do things for them that they want (like comment on their posts)!Finding really means nurturing themIn...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-475-10-best-kept-secrets-to-finding-your-perfect-prospect/
Leaders will tell you different things when it comes to attracting your perfect prospects.Most of it is true too but there’s one secret they don’t tell you – either they don’t know it or they don’t realize it’s power!I learned about this secret years ago when one my favorite leaders, Diane Hochman, said something about posting to groups.It didn’t really dawn on me at that moment, but what she said resonated with me and I discovered a way to use that secret to nurture my perfect prospects.It’s not about engaging in the news feedLeaders will tell you to engage in the news feed and that is definitely a great thing to do when you get started in your online business.It’s important because it teaches Facebook what you are interested in so they show you more of that and less of what you’re not interested in.Also, it’s how Facebook decides if it will share your posts in other people’s news feeds, or at least impacts...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-474-what-is-the-best-kept-secret-to-finding-and-nurturing-your-perfect-prospects/
How would you like to be able to host a course for free?Say you’ve created a course with videos on YouTube, Vimeo or even Facebook, how will people find it?Sure, you could just send an email, setup a playlist or just re-share it on those platforms.But wouldn’t you like to take control of that, know who is watching and build a relationship with them?Why host course on platform?If you’re like many who want to avoid learning more platforms, you probably setup an email to send people links to your videos.Or maybe, you’re just not bothering and you’re just posting on social media over and over hoping people will watch.Truth is many see your posts and think to themselves that they’ll watch it later but when they remember, they can’t find it anymore.That’s why you want a place where they can go and easily find it.What platform should you post it on?There are so many places to post your course, how do you choose?Most...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-473-where-can-you-host-and-sell-your-own-online-course-for-free/
The biggest promise from Attraction Marketing is if you build it, they will come!That might be true, but it can take a long long time make happen, some take years for that to happen.Don’t worry though, because I figured out the real secret and I’m about to tell you!The thing is that Attraction Marketing works when the right people see your message enough times.Problem is, social media, like Facebook wants to attract their customers to your content which is often not what you want.What’s the real secret?You most likely already know how attraction marketing works.Post content regularly that your target market is interested in and eventually they will ask you to buy it!Simple, right?Problem is you’re not in control of when they see it – you either have to spend tons on advertising or you have to follow the social media rules to get them to see it.On Facebook, that means engaging on other people’s posts so that Facebook shows...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-472-how-to-use-agu-to-attract-your-perfect-prospects-to-you/
As an entrepreneur, it’s pretty much impossible to not know about Cryptos and NFTs.The problem with Cryptos and NFTs is that it’s so very hard to know the difference between real a fake offers.I know it’s easier to just ignore all the Crypto and NFT space but don’t tell me you aren’t a little curious about some of it.In this blog post, I’ll be explaining what an NFT is, what a random collection is and how to create your own, so let’s get going.What is an NFT?As you have no doubt heard, and NFT is a Non Fungible Token which basically means something that is unique and can’t be exchanged for something else.To keep it simple we often compare an NFT to a painting from famous artist, like the Mona Lisa.That painting is unique and only one person can own it, just the same an an NFT.Each NFT is unique, even if they all look the same, like tickets to events for example, only one person can own a particular NFT.What makes NFTs...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-471-how-to-create-your-own-random-nft-collection/
As you enjoy using your Clever AI Copy account to create amazing content, you’ll definitely want to tell others about it!With Clever AI Copy, at https://CleverAICopy.com, you can do all kinds of content like email campaigns, blog posts, images or ever stories.However, since Clever AI Copy is brand new it is accessible only via invite and once you have your account, you can invite people too.Although you can invite people as soon as having your own account, you will want to setup your account so people recognize you or even so others fine you.Get commissions for inviting peopleWith Clever AI Copy, you can use all features of the platform with limits and if you need to generate more text, you will want to upgrade to a paid plan.What if your friends that you invited decided to upgrade, shouldn’t you get something for helping us get a new paying customer?We certainly think so!Because you referred them, you can get up to 75% commission of...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-470-how-to-setup-your-clever-ai-copy-account/
Now that you have your Click eCourse account, let’s make sure it’s setup right.On Click eCourse, at https://clickecourse.com, you can be a student in a course or be a member in a group.You can, of course, also create your own course and sell it as well as setup your own WordPress blog and use the syndication engine to generate content.If you are building a business online, you’ll definitely want to tell other about this great platform and we will reward you for that!What is Click eCourse platform?Click eCourse platform is a social course hosting platform with tools for affiliate marketers.On Click eCourse, you can:1- Host your own courses and sell them whatever price you want!2- Give the commissions you choose for course you create.3- Publish your courses to a public marketplace or leave it completely private to you!4- Create you own school site with the features you want!5- Promote other people’s courses and receive...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-469-how-to-setup-your-click-ecourse-account/
So you got your new account on Active Group Users, now what?If you don’t know Active Group Users is a software that finds the most active users in groups of your choice on Facebook.You can learn all about it in the next live or replay webinar at https://AGUdemo.com so make sure to register there.Also, if you don’t have the time to watch that webinar, then you can get yourself a free 14 day trial at https://ActiveGroupUsers.com but you’ll be giving up the free 90 days you get by attending the webinar!What can you do with Active Group Users account?Even though Active Group Users is a chrome extension software that will find the most active users in any Facebook group you choose, there’s another side to it all.The main thing is that you will definitely want to tell your friends about this software or about the demo webinar.Of course I’d be delighted if all your friends came by and started using the software too.Truth be told, if...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-468-how-to-setup-your-active-group-users-account/
I bet you already know that Attraction Marketing is about attracting people to you.I’ll also go on a limb and suggest you already know that you need to post content on Facebook to attract them to you.You might even think you need to create some ads and spend some money, after all, it is marketing.All that may be true but what if I told you you didn’t have to do any ads and that ads don’t always help.Sure, if you really know what you’re doing and have lots of money to spend on ads, go for it, but I’ll show you how to use Facebook without ads.What is Attraction Marketing?Let’s clear the definition of Attraction Marketing.The truth is that any marketing is meant to attract people to something, that’s the whole reason marketers spend on ads.Just think about a TV commercial talking about some new thing you’ve never heard about.If it’s done just right and you see it enough times, you’ll start to want that thing and may...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-467-what-is-attraction-marketing-and-how-to-use-it-on-facebook/
There’s no denying that Attraction Marketing is very powerful when used right.On social media, like Facebook, it can be the best marketing strategy you’ll ever use!Most don’t take full advantage of it, I certainly do not right now, but I know why.I’m not going to make excuses because my reason is just about dedicating time to the right activities which is most likely your reasons too.What is Attraction Marketing anyway?I’m sure you’ve heard that attraction marketing is the process used in marketing to cause a prospect to reach out to you.Taken that way, it’s basically what all advertising is about, getting people to reach out to the advertiser and buy their product.However, on social media, it’s also about getting people to know, like and trust you, the person, not the company or product.Although, you could use attraction marketing on a company or product, we will be focusing on a person.What do you need to do to use...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-466-how-to-use-the-power-of-attraction-marketing-on-facebook/
One of the best places to find your ideal prospects is in Facebook groups.Pretty much every guru, coach and leader will tell you to join groups your ideal prospects hangs out in.They then tell you to engage in that group by posting, commenting and replying to other posts and comments.Some will even tell you (I don’t) to send private messages and friend requests to members you find in those groups.Why not send them PMs and friend requests?I know that if you send Private messages and friend requests to random members in those groups, you can get some results.Personally, I don’t like the returns though – you might have to contact hundreds of people before getting a single sale – that’s just not for me.Since you’re continuing to read, I’ll go ahead and assume that’s not for you either.I’d much rather find a way to increase those odds! Wouldn’t you?It all starts with finding the right prospectsBefore we go into how to...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-465-how-to-get-list-of-most-active-users-in-your-targeted-groups/
Let’s talk about the best way to make sales on social media the Build, Engage and Sell Framework.I didn’t invent this framework, I learned it from a company called My Lead System PRO (MLSP)MLSP is now Digital Mentors and they’ve been around since 2008 teaching and helping online marketers to get leads and sales on social media.As the name implies, it’s about building your audience, then engaging your audience and finally selling to your audience.How it all started for meYou can do it JS, just bring one or two new friend to the Saturday meetings every week and you’ll grow your business in no time!That’s what my friend and sponsor told me when I explained how I felt I wasn’t getting any results in my MLM business I was building back in 2015.I remember thinking how great it was that I was going to move to Montreal to build my business, I was surely going to meet tons...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-464-how-to-use-the-bes-build-engage-sell-framework-on-facebook/
There are so many different methods taught on using Facebook to get sales that it can be overwhelming!To be honest, most of these methods do work as the secret is consistency and persistence.Truth is that it’s all about finding a method that you resonate with and what I’m about to explain in this blog post is no different.Hopefully, it resonates with you and I’ll have helped you find your groove.What do most leaders tell you to do?Before we get to what not to do, let’s talk about what most leaders tell you to do.Most leaders will tell you to do these daily activities:- Grow your audience- Post regularly- Engage on other people’s posts- Connect with others- Have conversations with othersThe leaders will teach what they mean by all that (and it varies a little) but most will end up doing what they think it means.What you probably have been doing...Growing your audience might have translated into getting followers or...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-463-what-not-to-do-on-facebook-to-get-new-sales-and-prospects/
Are you tired of wasting your time in the Facebook news feed and not getting the sales you want?It’s frustrating to feel like you’re doing everything the leaders tell you but not getting any results!I know, I’ve done it for years! Sure, I got some new followers, people commenting on my posts and a few sales, but not the sales I really wanted!It’s true, the leaders tell you to post content and engage on other people’s posts, right?Pretty simple and over years it certainly will give you some results but not enough!What should you be focusing on?I imagine you know what focus means. Focusing is a pretty universal term which basically means to do one thing without distraction.It means to do this one thing for a pre-determined amount of time.This is why we learn to define a DMO, or Daily Method of Operation, that includes posting X times and commenting on posts for X minutes every day.We end up just using the news feed and letting...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-462-how-to-focus-and-track-facebook-activities-for-more-sales/
There are so many options for group communities out there, Facebook, LinkedIn, Circle, MeWe and more!How do you know which one to choose for your group though?I guess you’d need to figure out what is most important to you but for me, as an affiliate, as an online marketer, I want people to see my posts.It’s nice that Facebook is so popular and most use Facebook for groups.What frustrates me the most about Facebook groups is that you don’t get notified all the time and you end up missing new posts or new comments.What is most important to Affiliates?I don’t know about you, but as an affiliate, I want to be there for my clients and prospects.If I create a group and then people join that group and post something in the group, I want to know that right away!If I post in the group, I want everyone to know I did!If I create a group to build a community, I want everyone in the group to be notified when anyone posts in it!Of course,...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-461-what-is-best-group-platform-for-affiliates/
So you’ve been told that you need to post every day but you just don’t have the time!I get you – I can’t find that time either and I end up posting random things once in a while.What if there was a way to use a video you create and use that one video to create tons of post from it?I mean, not just posting that video multiple times – I mean taking parts of it for each day?You could then schedule your posts and be done with the whole week in less than an hour!What do I mean by Consistent Posts?Before we move any further, let’s make sure we are one same page about consistent posts.Of course, consistent posts can refer to their schedule and their numbers but in the case of this blog post, I’m talking about their look and feel.I’m talking about having the same format for them, the same length and the same purpose.When you look at almost all leader’s videos, they all have an intro and a trailer to their videos.This intro...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-460-how-to-simply-and-quickly-create-consistent-posts-from-your-weekly-videos/
You’ve seen how all the leaders create these videos with consistent intro and trailers, right?It’s pretty much every single video (at least long, episode style videos) has the exact same 10 second intro and the exact same 30 second trailer.If you’re like me, you want to emulate those leaders and you started looking into how you can that do too.I know I did and what I found was that it was a lot of effort to do that every time I created a new video.I used to create a new video every day! Imagine doing all that every day!You don’t need to do all that work thoughAs a programmer, I could see there was repetition in the process and I wasn’t going to do this manually all the time, so I wrote a program to do it for me!Well, actually, I built a whole website and engine to do it for me – and now it can do it for you too!Just get yourself a free account at https://clickecourse.com/syndication to get started but I’ll explain more...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-459-how-to-create-7-consistent-branded-videos-every-week-from-one-video/
You’ve seen the videos from top leaders with their consistent feel, intro and trailers right?Maybe you think you need a whole team of people or a few days to create videos like that.Well, you’re not wrong that you could do it with a team of with a lot of time on your hands.What if I told you that you didn’t need any of that to create videos like the top leaders do?That’s right, you can create videos like that with just a few clicks of a mouse!What do leaders do to create their videos?Just so we have a common basis to understand the process involved, let’s list what leaders do to generate those videos.To be clear, not all of these things are possible without editing the videos, but here’s the list:1- Record a 30 to 120 second video on a topic your audience is interested in2- Hire someone (or a team) to do the video editing3- Create a custom intro video of 5-10 seconds to use in all videos4- Create a trailer custom video of...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-458-how-to-quickly-make-consistent-branded-videos-without-editing-them/
Can you imagine how long it would take you to create 3 or 5 different videos by editing one?Imagine you recorded a 30 or 60 minute video and posted it to YouTube or Facebook and then you want to post it on LinkedIn, Twitter, Instagram or in stories?Well you can’t, at least not without editing that video so it fits in the limits of that particular post format.For example, Instagram Reels has a maximum of 5 minutes and stories even less.So, what do you do?What does editing a video mean?Normally, you’d load up your video into a video editing software.There are many but some are OpenShot (it’s free and I use it) and Camtasia, either way, it takes a few minutes for the software to load up the video into it’s memory.After that, you would spend a while cutting out (trimming) parts of the video because it’s too long until you got the length needed.Then, you might add an intro or trailer videos to it, maybe a title sequence and some...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-457-how-to-create-branded-videos-for-all-your-social-platforms-without-editing-them/
If there’s one thing that almost all online marketers fail to do when they start is to define their avatar!I don’t know what it is about that relatively simple process but I’m just as much at fault for not doing it.Sure, I had a general idea of who my target market was but I never took the time to really define my avatar!If you have not yet either, then this blog post is definitely for you and even if you have defined your avatar, you might be in for a few surprises too.If you aren’t sure what we mean by avatar, then definitely keep reading…What is an Avatar anyway?If you saw the title and your question was more about the word Avatar, then let’s clear that up…In marketing, there are really just 3 things you need to worry about:1- What are you selling?2- Who is your Avatar?3- What is your offer?I mean, sure, there’s lots more around that, but without these 3 things clearly defined, you’ll struggle with making any...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-456-why-is-it-so-important-to-define-your-avatar/
We’ve come to the end of the the truth about attraction marketing!Well, maybe not the end of attraction marketing, but at least the end of the 5 truths in my ebook.Get your copy at https://attractionmarketingtruth.com and check the last 4 episodes for each truth.The 5 Simplest Social Media Organic Steps to Getting the Sale are setup your profile, post every day, engage on posts, have conversations and offer them your product.What’s wrong with cold outreach?Most gurus will tell you that sales is just about numbers and that reaching out to random strangers works if you talk to enough of them.The problem is that it can be very frustrating when you get 1% (1 out of 100), 1/10% (1 out of 1000) or even 1/100% (1 out of 10,000) to actually buy from you!Personally, I don’t want to have to talk to 10,000 people to get 1 sale! Do you?So what’s the solution? We’ll get to that…When should you make them the offer?The answer is after...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-455-attraction-marketing-truth-5-of-5-make-them-the-offer/
I know you’ve heard about having conversations with your prospects or leads from everyone!It’s no surprise since it’s the only way to get any sales where you are starting out.Not sure about you, but I sure dream of the day where I get sales without having to do that like those top leaders do and promise I can too!But is it really just about having random conversations with random people?It’s not about random conversations with random peopleSo, no, in case that heading didn’t give up the answer – it’s definitely not about random engagement.To be honest though, I did to that and I’m surely not being the perfect prospector myself yet.Let me explain…You see, leaders will tell you to “just have conversations” because they know it takes time to get good at it and it’s a lot better to loose those prospects that are just random than loosing your perfect prospects.I remember just sending friend requests to anyone and...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-454-attraction-marketing-truth-4-of-5-have-conversations-with-them/
Now that our profile is setup right and we are using the right words on our posts, let’s talk about engagement.As you probably already know, if you don’t comment and react to other people’s posts on Facebook, chances are no one will engage on your posts either.Doesn’t matter how amazing the posts are, Facebook will just not show your posts on other people’s feeds which means no one will see your posts which is why no one comments on them!Crazy right?Let’s first understand this process…Why does no one see or comment on my posts?Before we talk about what posts you need to be engaging on, let’s understand how Facebook works.10 years ago, you’d post on Facebook and all your friends would see that in their news feed, so, naturally, if it was a cool post, you’d get tons of comments.Today, it doesn’t work like that!You see, there was a problem with showing all the posts of all your friends in the news feed.If you had...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-453---attraction-marketing-truth-3-of-5---engage-on-the-right-posts/
Part 2 of this 5 part series is about your daily activity to post.Sure, you can post only once a week or 3 times a week if you like but posting at least once a day is recommended.If you don’t have the time to do that every day, you use scheduling tools to batch create your content but be aware that Facebook knows you are doing that and will not share your posts as much.The most important thing though is making your posts all about what your avatar is interested in.What does it mean to have prospect in mind?Yeah, that might be a silly question to some but it’s important to be clear on this.As you’ve no doubt seen in the previous post, Course Income Secrets #451 – Attraction Marketing Truth 1 of 5 – Setup your profile for your ideal prospect, your profile needs to also follow this basic rule.Having your prospect in mind just means that you should be asking yourself this question all the time.“Would Alice like this post?”Of...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/attraction-marketing-truth-2-of-5-post-every-day-with-your-prospect-in-mind/
In online marketing, the most important thing to master is Attraction Marketing.You definitely do not want to spend all your time prospecting but rather have people reach out to you instead.Of course, that can only happen if they know what you offer and how it will help them.Because social media is all about building relationships, it makes it a little tricky to get that to happen.After you’ve clearly identified your ideal prospect, what they want and what they do not want, you need to have your profile setup for success.What does is mean to setup your profile for your ideal prospect?When we think about Attraction Marketing, we can easily understand that it’s about getting people to reach out to you instead of you reaching out to them.In other words, we want them to make the first move.In reality though, we are still making the first move by making sure what they see about us before they connect resonates with them.This means your...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-451---attraction-marketing-truth-1-of-5---setup-your-profile-for-your-ideal-prospect/
One of the most difficult tasks you’ll have as a Course creator is the copywriting!I don’t mean writing the course content, but rather the course marketing material.The main reason that this is so difficult is that, as educators, we aren’t marketers and we have a difficult time thinking that way.I believe it’s because we think our language is the right language and we forget that the students we want to sell to are not educators.This is why you need marketers to create your marketing copywriting until now…Easy steps to creating course copyRegardless of if you use AI or not, you’ll need to do the following:- Be clear on your course topic- Be clear on your course outcome- Be clear on your course audienceThe rest is the easy part already for you and that’s creating the course content.What’s difficult is taking that course topic, outcome and audience and creating compelling words, phrases and paragraphs to find paying...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-450---easy-step-by-step-guide-to-creating-your-course-copy-with-ai/
I don’t know about you but I’ve been hearing about AI and ChatGPT all over the place.I first heard about it from my favorite online Marketer, Russell Brunson.He said that he asked ChatGPT to write him a love letter to his wife and it was really good!I was like, what the heck is ChatGPT??? So I looked it up.I was completely blown away at what was possible and as a programmer saw all sorts of ways I could integrate it into my platform and create a new platform called Clever AI Copy!Get free access for 90 days to Clever AI Copy platform by going to bonus.CleverAIcopy.comBefore getting into that though, let’s clarify some things..What exactly is AI or Artificial Intelligence?That’s definitely a broad question but AI refers to a whole science around understanding what makes a human intelligent.Is it knowledge, is it the ability to learn new things, is it being able to put new things into action or even extrapolate new information...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-449---how-to-create-insanely-good-sales-copy-with-clever-ai-copy/
I remember when I first started online, I thought I’d be rich in 30 days or 90 days at most!I mean, the leaders told me it was possible because others had done it that fast, so why not me right?Maybe you’ve been told the same thing, and before you go and think it’s a lit they told you, it’s important to understand why.I can tell you why you weren’t able to achieve it as fast as they told you it was possible but you might not like the answer.Why does it take so long to build and Audience?I heard a quote that went something like this: “You will be penalized by how you acted in the past”.I’m not sure who said it and if those were the exact words but basically, it means that how things are going for you today are a direct reflection of you past actions and behaviors.In other words, if you weren’t outgoing in the past and didn’t build a big list of acquaintances and friends, you’ll have trouble building an audience...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-448---top-5-ways-to-organically-grow-your-audience-on-facebook/
The other day on one of my stories, I was talking about the memory process and why it takes time for us to remember something new.I knew from past experience and from other sources that there was a reason why marketing was the way it was but found this research pretty interesting.For instance, you surely know that repetition is one of the most common ways we learn something new but do you know why?I talk a bit about all this in my software demo too (register for free at agudemo.com)Well, knowing why certainly helped me to understand how to get someone to buy from me.What makes someone buy from you?You probably already know about the whole know, like & trust process that all marketing gurus talk about.This process is 100% tied to how our memory works and how repetition causes us to remember something.As you know, gurus tell you to create content, engage on other people’s posts and be helpful in groups.These activities cause others to...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-447---how-to-get-someone-to-buy-from-you-by-understanding-the-memory-process/
I bet you were promised it was going to be easy to get strangers on Facebook to buy from you, right?Yeah, I was too – or at least, I interpreted what was told to me that way!I got seduced by the savvy promises of post content every day for a year and your life will change!Heck, I was sure I’d be the exception that would quite my job in 90 days!How about you, is that what you thought too?What does nurturing mean?The most important thing to get people to buy from you is nurturing them so they go from not knowing you to trusting you so they buy from you.Nurturing is a process where your prospect learns a little bit about something over time at a particular frequency.The reason gurus tell you to post every day is because, if you’re lucky, the platform will show your posts to people and that will nurture them.The problem with that approach is that you’re basically at the mercy of the platform but you can take control of the...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-446---how-to-nurture-your-cold-prospects-so-they-love-you-and-buy-from-you/
One of the most important things to understand if you want to generate online income using social media is Attraction Marketing.Without any understanding of Attraction Marketing, you’ll just do what the gurus tell you and not understand how to scale.It might not surprise you that any business needs to be able to scale it’s activities so generate more income.What might surprise you is that most people try to scale the wrong things.Before we talk about that though, let’s talk about Attraction Marketing…What is attraction marketing on social media?Attraction marketing on social media is the process of building relationships with potential customers, clients and partners by offering them something of value.This can be in the form of a free report, eBook, exclusive video, webinar, or any other form of valuable content.Attraction marketing involves strategically placing this content on social media sites like Facebook, Twitter,...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-445---whats-the-real-secret-about-attraction-marketing-on-social-media/
This is super exciting to me, as a programmer, to see the kinds of things AI Copywriting can do.I’ve started using Clever AI Copy to generate emails, funnel headings and text and even this blog post.Check it out, I generate the follow blog post using this input:Write me a blog post.Title: How can you Use Clever AI Copy to Generate your Marketing Material?Headings to include:- What AI is- Why use AI for copywriting- What AI can do- What is better about Clever AI Copy- How to setup account on Clever AI Copy web site- ConclusionInclude in text:- how AI has changed over the years.- competitors of AI copywriting- how you can save time and money by using AISo here goes the generated output:In recent years, Artificial Intelligence (AI) has become an integral part of our lives, changing the way we communicate, interact, and even shop.AI can now be used to help marketers generate relevant and engaging marketing content faster and more...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-444---how-can-you-use-clever-ai-copy-to-generate-your-marketing-material/
I love MLSP Business Center and I love Webinarjam but they don’t play together normally.I’ve been using Zoom to do webinars and to be honest, it’s missing a lot of features that you’d expect from a webinar platform.That’s to be expected I guess since Zoom was really a meeting platform and it does that really well.So when they added Webinar capabilities, it was great news for those who love it’s most attractive features but when I tried it a few times for my webinars, I really missed what I was used to in webinarjam.What did I miss in Zoom that Webinarjam has?Things like easy tracking of registrations, attendees and replay viewers.The ability to see how much of the webinar a particular attendee saw.Being able to add aweber list tag based on all sorts of advanced rules – like it they left live room before the pitch or watched the whole thing.Not to mention easy reporting on all that.What is MLSP Business Center?MLSP, or...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-443---how-to-integrate-mlsp-business-center-with-webinarjam/
I’m sure you’ve seen your share of digital courses with videos only, I know I have but everyone learns differently.It’s important to cater to those different types of learning experiences if you want to have more students in your course.Personally, I love videos and audios which is why most of my courses are video only with the ability to download the audios from them.BTW, did you know that on Click eCourse, you can setup your course so your students can download the audios from your videos?What ways to students learn?There are 5 different ways people learn, each of which has different importance levels depending on the person.1- Watching someone do something2- Listening to someone explain something3- Reading how to do something4- Writting notes on how to do something5- Teaching someone else how to do somethingThe top 2 learning methods are usually the one most people like but they’ll retain more if they also use the other...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-442---how-to-add-files-to-a-course-that-you-can-sell-in-2023/
With the new year upon us, it’s time to look at what you need to make it big in 2023!I bet you’ve heard by now that the e-learning industry is where you have to be focusing on.Seriously, billions are being spent on digital courses and platforms.Everyone now uses the internet to learn and you should get a piece of that pie!How long does it take to create a course?Obviously, that depends a lot on what kind of course you are creating.But let’s talk about simple online courses that are meant to teach a topic by just explaining it with words or videos.Most online course that people are buying these days are 10 to 20 videos of 5 to 10 minutes each.Let’s face it, most people do not want to sit in front of a computer for hours to learn something.They want it fast and quickly – that’s why shorter videos are the most popular.So, how long does it take to create that? It can take from about an hour to a month depending on you level...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-441---how-to-create-a-course-in-minutes-that-you-can-sell-in-2023/
Now that 2022 is coming to an end, it’s time to think of 2023!What better way to focus on the New Year than to think about best way to grow your audience!Let’s face it, if you don’t have an audience that knows, likes and trusts you, you don’t have a business!But it’s not that hard to get there, if you do the right things…What do the gurus tell you to do?It’s pretty consistent out there in the online marketing space.All the gurus, courses, leaders, trainers and consultants tell you the same thing – including me – and that’s to do the following:- Define your offer and avatar- Setup your profile- Post every day- Engage on other’s posts every day- Connect every daySeems pretty simple, right?Yeah, that’s what I thought too when I started.Why do the gurus tell you this?Don’t get me wrong, those are valuable activities you need to master.The process of doing all these activities and learning how to...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-440---how-to-grow-your-audience-in-2023-in-5-simple-steps/
If there’s one thing I’ve learned over the last 7 year online, it’s this…You’re wasting your time if you are only engaging on the posts in your Facebook feed!I’ve been learning that the most important thing you need to do if to find new prospects daily!And if you’re not using Active Group Users software to find them (learn more at https://workshop.jsgagnon.com), then you’re wasting a lot of time just finding them.I’ve been posting a lot about this software recently but keeping it to the end of the blog as to not seem too salesy…The truth is that I really believe this software is going to revolutionize your prospect “finding” activities.Why not just capture pages to get leads?You might be thinking that the leaders tell you you need to create a capture page to get leads.I totally agree, you need to have a valuable freebie offer and a capture page to gather leads.Those leads are super important to your business and...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-439---what-is-best-way-to-find-your-most-engaged-prospects-on-facebook/
If you’re just starting out I imagine you wouldn’t know what I’m talking about.But if you’ve been at it for a while, I’m sure you know how important it is that you gain the trust of your audience.To be honest, that’s something I never really believed that much when I got started way back in 2015!I thought it was all about have a quality product that people needed and that was it!Boy was I wrong!Why is a quality product not enough?Before we answer that, let’s bring us all into the same place of understanding.When we say you need to grow your audience’s trust factor, we mean that they need to trust you as a person…Mainly because these days online, people do not care about a product or a company, they care about people.That’s why we hear about personal branding, being yourself and being genuine.No matter how amazing and great your product is, unless people trust you as a person, they are most likely not going to buy▒...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-438---what-is-the-best-kept-secret-to-growing-your-audience-trust-factor/
We all start building our online business to get sales and all leaders tell us to not focus on that.I gotta tell you from experience that it’s probably the hardest thing to do!I also have to tell you that it’s very true that if you’re always thinking about making money, you won’t!So, how do you stop obsessing over money and still get there?The Know, Like & Trust LadderWhat I found that is the most common message from every single leader and guru is that people need to trust us before they buy from us.Leaders will tell you to focus on creating content regularly, being consistent and connecting with people.I’ve found a simpler way to put it…Have them climb the know, like & trust ladder!How does climbing the ladder get them to buy from you?Think of it this way:Marketers will tell you to exposes prospects to your offer.Sales people will tell you is takes 7-10 exposures to make a sale.Personal branding experts will tell...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-437---how-to-turn-cold-prospects-to-buyers-fast-with-automated-software/
If there’s one thing that’s constantly changing, it’s Facebook Ads and how to create Ads there.But, so far, the best way to get bellow penny views on your videos has not changed.It’s still very easy to get 10-50 views per penny if you know how.Imagine getting 10,000 video views for just $20 – or even $10!What are video views really?Of course, a video view isn’t always something that’s worth much which can be why it’s so cheap.But if you know how to use it, you may as well say it’s gold!A video view, at least on Facebook, is defined as: People who viewed at least 3 seconds of your videoOn it’s own, someone seeing just 3 seconds of your video isn’t saying much which is probably one reason why Facebook ads are measures in “ThruPlay” which is 15 seconds or more.What’s the secret to super low cost views?The real secrets to super low cost video views is to advertise to an audience that has already watched your...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-436---secrets-to-facebook-ads-getting-1000s-of-video-views-for-pennies/
Finding content ideas is a very common struggle with online marketers using social media!I know I always wonder what to post next and I’ve used many different tactics to find content ideas.Recently though, I found this new way to find content ideas that was staring me right in the face!Pretty crazy and quite easy to use I tell ya!Why would you need content ideas?I guess we start with clarifying the reason why online marketers need content ideas.It might be obvious to you, but if it’s not, read on, otherwise feel free to skip to the juicy parts below.To start with, an as online marketer, your number 1 goal is the same no matter what your offer is.To get sales, right? I mean, sure, you have to care about people and all that good stuff because you’re not gonna get any sales if you don’t, but still, you want sales.It would be so easy if we had the millions to spend on ads but we don’t, at least I don’t, so we need to post...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-435---how-to-get-endless-content-ideas-for-your-posts/
I’m sure you know how important it is to use new social media platform features early on.YouTube shorts are certainly no exception and it’s been around for a while too, since July 2021 for everyone.You might be feeling like you’re posting on lots of other platforms already, so why a new platform?The good news is that you can re-purpose videos from other platforms too, although it’s always best to create unique content.What is a YouTube short?Because of the huge popularity of vertical format videos like Reels on Instagram and Facebook and of course TikTok, YouTube decided to add shorts.Basically, YouTube shorts are vertical videos of (currently) no more than 60 seconds.You can add disappearing text, stickers and add music much like other platforms.You can also upload videos from your phone allowing you to repurpose Reels and TikToks too.Lastly, and most importantly, you can create a short from existing videos in your...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-434---how-to-use-youtube-shorts-to-grow-your-audience/
One of the most important things to do as an Online Marketer is capture leads!I’m sure you know that, well if you’ve been building an Online presence for more than a week!Every leader, guru and coach will tell you that you have to build an audience and that best audience to build it your own.Sure, you can build 5000 Facebook friends, 11,000 followers on Twitter, 16,000 connections on LinkedIn, 4,000 followers on TikTok to name a few.But…Building an email list is still the only way to build an audience you own 100%!What do you need to implement what is explained here?This is covered later on but you’ll need to following:- An aWeber account – get a free account at https://aweber.jsgagnon.com- An email list in your aWeber account- A WordPress site – (there are lots out there or get free site at https://clickecourse.com/blog/)- These WordPress plugins: - aWeber plugin - Popup pluginYou could surely implement this with...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-433-how-to-make-your-wordpress-blog-a-squeeze-page-with-aweber/
Did you know you could create an Ask Campaign with aWeber only?That’s right, you don’t need to have any other tools to do that, you can do it right in aWeber!Last week, I showed you how to do it with Click Funnels and use aWeber for the email portion.I then found that I wasn’t able to send the question data to aWeber which might just be me that couldn’t figure it out.Anyway… I looked into using only aWeber for it and am happy to show you how in this post.But first…What is an Ask Campaign?If you’ve heard about Russell Brunson or his book Expert Secrets, you probably know what an Ask Campaign is.In that book, he explains that as Entrepreneurs, we often think we have all the answers.He goes on to explain that we are all experts in something and we can use that knowledge, package it up in digital courses and sell it!However, even though we might be experts on the topic, we often forget what we didn’t know when we first...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-432-how-to-use-aweber-to-setup-an-ask-campaign/
Have you ever thought of the fact that a sale happens only when all questions are answered?It’s true, think about it, you won’t buy something if you feel you don’t know what you care to know about it!That’s why it’s supper important, especially online, to make sure you answer all of your prospects questions!Sometimes, those are called objections, but that’s a topic for another time.You are the expert!You might think you know all the questions your target market wants answered.You are the expert after all, right?Well, you’re probably wrong about that!You need to humble yourself and ask them what they want to know using an Ask Campaign!Maybe though that you do know everything, right?Do you really know everything?Before you go off and say you’ve been doing this for years and are indeed the expert so don’t need to ask others what they want, let me ask you this:What if the best target audience (those that will pay)...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-431---what-is-an-ask-campaign-and-how-to-setup-an-ask-campaign/
I bet you have heard of ways to use groups to find leads and grow your audience.It’s true that over time, using the basic strategies taught by leaders and gurus, that you will find some leads.I’ve actually been doing that myself for years and I have found some new friends and new clients too.But…It takes so much time to weed out the hottest leads from the not-so-hot leads!What is a Group Hacker?So, before I get into the actual topic for this post, let me clarify what I mean by Group Hacker…Because, let’s face it, anything with the word “hacker” has potential for being seen negatively.No one wants to be associated with negativity – at least not if given a choice.A group hacker is someone who understands how groups work, how to find the right groups for a particular niche and how to find the most active users in the group and outside of it.As a Group Hacker, you have an advantage over all other social media influencers...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-430---how-to-become-a-group-hacker-to-find-hottest-prospects/
Have you noticed how all leaders who post videos have same intro on all their videos?If you’re like me, you’ve tried doing that yourself to your videos using video editing tools.What you discovered is that it’s not super hard to do but it’s annoying and takes time to do for every video!Imagine adding the intro to every single video you post on YouTube, Facebook, Twitter, Pinterest or Instagram!Not to mention that each platform has a different maximum length!There’s got a to be an easier way!What if there was an easier way?What if I told you there was an easier way?I’ve been using the same process to add the same intro and trailer to all my videos for over a year now and I can show you how you can too.The really cool thing about it too is that it’s a process that you can setup once for one video and then it will do it for all future videos without any work from you!Pretty amazing, right?But first, let’s talk about...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-429---how-to-quickly-and-easily-create-videos-with-highlight-prefix-and-trailer/
It’s always important to go back to the basics once in a while as a refresher.Of course, it’s also important to discuss as a content creator like me because my audience is always growing.Maybe you’ve been around for years following me or maybe this the first article your read from me!Either way, knowing these 10 simple online strategies to grow an audience fast will serve you well!What do I mean by Simple?-------------------------Before we get into these Simple Strategies, let’s cover what simple actually means.Well, more accurately, what I mean by simple.To me, simple means something that can be done by following a few steps.It doesn’t mean easy or quick, although it could be easy and quick too.Think of driving a car – you probably think it’s easy to do now, but when you first started driving, I’m sure you didn’t think it was easy!You learned the simple steps to driving though – look in mirrors, hold steering...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-428---top-10-simple-online-strategies-to-grow-an-audience-fast/
Today is a special report on how we are coping with the aftermath of the Fiona Hurricane here in PEI, Canada.We were hit pretty bad for what we are used to up here in eastern Canada.Obviously, not anything close to devastation by Ian Hurricane in Fort Myers, Florida but it was the worst damage to our fair land in decades, if not the worst in centuries.Why not about online courses?-----------------------------I know, normally these episodes are all about digital courses, building audiences and online marketing.Since I missed my normal posting date for my weekly episodes, I thought I’d do a special this week.I’m late by a few days but that’s because we had no power.One thing to note is that part of selling course online and building an audience is letting them into your life a little.That’s party what this is about too.What was Fiona Hurricane?-------------------------As you probably know, each Hurricane gets named when it...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-427---fiona-hurricane-aftermath-special-report/
It’s pretty easy to see who is in a group or who’s posting today in the group.What’s not so easy is to find out who is regularly active in the group.Ok, maybe it’s not that hard to do, but it can be quite complicated to keep track of.In any case, it is possible and I’m going to show exactly how you can do that in this post.What is an Active User?First, let’s make sure we’re on the same page as to what I mean by an Active User.An Active User might just be defined as someone who is reading the posts in a group.Unfortunately, we do not have access to that information and although it would be great to know who those users are, it would be hard to engage with them other than posting in groups and hoping they comment in your posts.So, the next best thing is finding the users who are actually Active on Facebook in general.When I say Active User, I mean someone who is active in their personal profile and posting public...READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-426---how-to-find-the-most-active-users-in-your-group/
Maybe you think you have it all figured out because of everything you’re learned until now!
You might be right, but can you be sure?
I know that for me, I totally think I understand what Attraction Marketing is and how to use it.
Problem is that Social Media platforms have a say if what happens to any actions you take there.
The real question is if you aren’t in control, how can you get the best results?
What is Attraction Marketing?
For the purpose of this post, Attraction Marketing is the process of taking actions which causes prospects to reach out to you.
Those actions are mainly creating content with messaging that they understand.
It can be accomplished many different ways, including advertising, but on Social Media there are many considerations to keep in mind.
Leaders and Gurus will tell you to simply post content regularly and engage on other’s posts and that definitely works if you do it for long enough.
I mean, those leaders...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-425---what-are-secrets-to-attraction-marketing-on-social-media/
If you’re brand new to Facebook, you don’t need to worry about groups as much.
When you’re new, your newsfeed is great because Facebook will show you things from new people all the time.
However, after a while, say, maybe 6 months or 1 year, your newsfeed will be 99% only posts from your friends and people you’ve already interacted with.
That’s not what any business needs – we all need regular new blood, which means new leads and people to talk to.
Why do we need to figure out who our clients are?
Before we even worry about finding active users in groups, let’s clarify who your dream clients are.
I know, I know, it feels like the stupidest question because everyone is your client, right?
I mean, everyone wants what you have to sell or wants to make money or join you, otherwise you wouldn’t be promoting it!
I get you, I felt the same but what I realized is that even though everyone and anyone can benefit from it, in marketing, you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-424---what-is-best-way-to-find-active-users-in-facebook-groups/
Every guru and coach will tell you that if no one checks your offer, you can’t get any sales.
Of course, there’s more to it but it’s definitely true that you need eyes on your offer.
When I say “your offer”, keep in mind that can be anything such as a Facebook post, a funnel page, a video or a replicated web site.
It can even be a call with you.
Why don’t people check your offer?
Before you get into the best way to get people to check out your offer, lets discuss why they aren’t checking it out right now.
If you start with yourself, and ask yourself that question you’ll most likely come up with an answer similar to “I don’t know them”
So, it stands to reason that people need to know who you are before they’ll check out your offer.
That might seem like a difficult thing to accomplish when you are trying to get strangers to checkout your offer.
What is best way to get them to check out your offer?
I’ll get into more...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-423---what-is-best-way-to-get-people-to-check-out-your-offer/
Creating your first online course should not be a monumental task.
I used to think I needed to create a perfect course so that I could sell it and make tons of money.
Maybe you think that too and I certainly would love for you to accomplish that.
However, you might find that doing that requires learning a lot of things or spending lots of money hiring people to do it for you.
If you’ve got the time or money, this blog post is not for you and that’s ok.
What is a Simple Online Course?
What I mean by simple online course is that there’s no complicated sections and chapters or equipment needed.
You’ll get there soon enough but for now, we’ll talk about a course that is simply a bunch of lessons.
To make even simpler, we’re talking about that course that you create from a single video.
Sure, you can record multiple videos, do a bunch of takes and take more time to perfect the recordings but we’re here to go through the process faster...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-422---how-to-publish-a-simple-online-course-using-full-video/
Before you can create an awesome course, you’ll probably create some simple ones.
I know, everyone wants the perfect course to sell and make tons of money from, I get it.
You could do that, hire the best people to make everything perfect and spend the budget of a small country and you’d surely have an amazing course.
I don’t know about you, but I never had that kind of budget for a course… still don’t.
It’s either time or money
You could also spend hours and hours learning everything you need to do to create a perfect course.
In all honesty though, I’m pretty sure you’ve never get there and no matter what you do, you’d end up starting with a “not perfect” course.
That’s why I am a firm believer that you might as well take action and learn while you do it.
You can spend money or you can spend time but you must spend one of them or nothing will happen.
I choose time over money because I have some and I need to learn...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-421---how-to-extract-lessons-from-full-video-to-create-simple-course/
There are really tons of ways to create and online course and in the end you want a high quality course.
Today’s not about a high quality course though and some may tell you it’s not worth doing unless it’s high quality but I beg to differ.
The reason I believe it’s worth doing a “not so good quality course” is the same as any other action you take to get better.
In your online journey to build a business, you’ll have to learn hundreds of new skills.
Why create a low quality course?
That means that part of the reason to create a low quality course is because you can’t possibly create a high quality course when you’re getting started.
In the beginning, you can’t be the better than what you are and if that means a low quality course, that’s what it means.
Sure, you could wait to get better or you could simply hire someone else who can do it better than you.
However, that means you’ll either wait forever or always be paying...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-420---what-is-easiest-and-fastest-way-to-record-simple-online-course/
If you’re like me, you’ve been on Facebook for years and started using it to connect with friends and family.
Maybe you even still use it just for that and thought you should create a second account for your business.
It should then come as no surprise that most people on Facebook are not there for business reasons or to buy things.
That’s why, if you reach out to them, most will not take you seriously or flat out ignore or even block you!
What steps do you need to take to be serious on Facebook?
Alright, if that’s true, then before people take you seriously, you must become serious yourself.
How? The best way is to look professional and that is accomplished by ensuring your profile follows a few simple guidelines.
Here’s the tops 5 guidelines:
1- Profile picture needs to be correct 2- Cover photo needs to convey the right message 3- Your BIO must speak to your prospect 4- Your featured images need to show why they should like you 5-...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-419---how-to-make-sure-prospects-take-you-seriously-on-facebook/
If you know about funnels then you probably also know there are tons of options to create one.
It’s definitely important to create funnels for your offers because it’s the best way to direct your ideal prospect to become a customer.
There’s not doubt that the leader in the category is ClickFunnels (get trial at https://cf.jsgagnon.com) and I certainly love their platform.
What I don’t like is the sheer volume of options that will overwhelm any beginner no matter how technical you are.
What is Business Center?
There are plenty of other options out there and I’ll let you google them but this post is about using Business Center to create a funnel, so what is it?
Well Business Center is the new flagship tool of My Lead System PRO, also know as MLSP.
Learn all about MLSP and get 30 day trial for just $1 at https://mlsp.jsgagnon.com
Anyway, the Business Center has features like this:
- Funnel manager
- Course hosting platforms
- Membership...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-418---how-to-easily-create-funnel-with-business-center/
Many will tell you that email marketing is dead but that’s because they don’t understand it.
Regardless of what anyone thinks about all the emails they get, Email marketing is still the best way to grow your fan base.
Think about it, your true fans are the ones that want anything you send them, but how do they become that?
Sure, you could just be posting on Facebook and let that be the way your followers become fans.
The problem with that is simply that you never know when Facebook will disappear or, worse, shutdown your page!
I know, it’s happened to me when I had 23,000+ followers on my page! Poof – Gone!
Why do you need to use email Marketing?
That’s why you need to use email marketing.
You have no control over your contacts on social media, be it Facebook, LinkedIn, Twitter, Instagram, TikTok or any other social media platform.
They own the data – they own the contacts – they own you!
This is the most important reason to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-417---what-is-easiest-way-to-build-email-know-like-trust/
You might have noticed I share, what appears to be, the same video on all platforms.
Crazy right?
What you might not be aware of, is that there is a method to my madness.
It’s one thing to share the same video to all platforms just to post and share everywhere, but it’s not what I’m doing.
I’m sure you’ve heard gurus and coaches tell you that you need to share content native to the platform.
What is native content?
What the gurus mean when they say you should share native content is that each piece of content should be uniquely created for the platform.
For example, if you post on Instagram, it should be a square image, a square video or a IGTV formatted video.
The text should mention the platform by name and in a video, you should talk to that platform.
If you really wanted to create videos for each platform, you’d record a new video for each so that the words used are relevant to the platform.
For example, in instagram video, you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-416---how-to-efficiently-repurpose-video-to-all-platforms/
I bet you’re thinking Snapchat is dead, isn’t it?
Well, it sure isn’t the most popular social app out there anymore, but it’s certainly not dead!
I’ve been using Snapchat since 2016 and have been posting to my story there almost every single day since then – that’s over 2100 days!
A lot of content that just disappears, right?
So you may be wondering why even use a platform that is only meant for disappearing stories?
Why even use Snapchat?
Let’s go back in time a little…
When I first started using Snapchat, it was the only platform with stories and disappearing private messages.
When I first head Gary Vee tell marketers they should be posting to Snapchat every day, I thought it was totally insane but I believed in him, so I looked into it.
I mean, seriously, why would anyone think that posting something that disappears after 24 hours make any sense at all?
Funny how hind sight always has the answers after a few years.
Today,...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-415---how-to-use-new-2022-snapchat-features-for-all-stories/
Every single guru will tell you that if you’re online, Facebook is the place to build an audience.
Sure, you can do it lots of others way too, but it’s so much easier to do where you can easily find your target market.
Oh, by the way, It’s Canada day here! Happy Canada Day! I did record the video before but I am posting this on July 1st.
Anyway, if you want to use Facebook to build your online audience, this is the post to read.
Why do you need to grow your Know Like Trust on Facebook?
When we talk about Know Like Trust, or the KLT factor, we are talking about a process.
It’s super important to understand because no one will buy from you if the don’t trust you.
Read that again: no one will buy from you if they don’t trust you!
Think about it, if you’re building a business online, you have something to sell, right?
Could be a product, a service, an opportunity or even just you but in the end, it’s actually you that people buy –...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-414---how-to-grow-your-know-like-trust-on-facebook/
There are so many metrics that the gurus tell you to follow.
It’s true though that you need to be measuring things to know what you need to improve.
I know I started measuring anything I could but was especially attracted to what could be measured for me.
Unfortunately, on social media, since we don’t own the platform (the web site), we can’t measure things we want to automatically.
I did learn over time though that no matter what the platform, you need to track:
- Visits (what profile or account did you check out and when)
- Engagements (what posts did you comment or react on and who created them)
- Connections (who did you send messages to)
But, how do you go about tracking that since the platform doesn’t do it for you.
Before you go off and start tracking your social media interactions, let’s talk a little more about tracking and why it’s important.
What do you normally need to track in a business?
In most businesses, the bottom...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-413---how-to-track-the-important-metrics-on-social-media/
You’ve heard all the online marketing gurus tell you that people will only buy from those they trust.
Those gurus are not wrong, I’m sure you agree that you only buy from those you trust.
If you’re thinking you buy from people you don’t trust all the time, take a moment to think about why you do that.
It’s also important to think about the difference with buying from people online.
Some will tell you they don’t need to trust you to buy from you.
One of my friends put it this way: If I go to your home town bar, I’ll buy a beer from the bartender without trusting him.
What you must understand about that is what trust is at work here.
You might not know the bartender or the bar but you know the brand of the beer and the fact there are health guidelines and laws protecting you from fraud.
I mean, you wouldn’t buy a beer from this guy if he met you in some back alley and poured it from some unmarked container, right?
How do you get...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-412---how-to-get-people-to-trust-you-enough-to-buy-from-you-on-facebook/
It’s no secret, you want people to check out your offer because you know the more see it, the more sales you’ll get.
That’s why we all start our online journey by spamming people our links.
And boy, do we get discouraged when no one even looks at it!
Not to mention how we get put in “jail” by the social platforms because we got reported as a spammer!
So, let’s talk about the right way to getting more people to look at your offer.
What do gurus tell you to do?
I know I usually don’t give the answer this early in a post but this post is different so here’s the 5 steps:
1- Define your avatar and your target market – who are they and what do the like and dislike? 2- Find out where they congregate – what groups do they hang out in on Facebook? 3- Post content regularly that your target market will align with and understand (and others might not) 4- Find who is posting in groups and answer their questions and help them 5- Contact...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-411---what-are-the-5-easy-steps-to-getting-more-people-to-look-at-your-offer/
Gurus will tell you to post everyday, comment on everything and eventually people will buy from you.
That’s actually true but what if you could make it happen sooner than “eventually”?
Wouldn’t you want that? I know I do!
But before we get into the best way to grow your know like trust factor on Facebook, how about I explain what I’m talking about?
What is the Know Like Trust (KLT) factor?
The know, like & trust factor is probably the most important measurement you need to improve if you are trying to sell anything!
It basically tells you how many people will buy from you, pretty cool right?
Obviously, you can guess that the higher the number the more sales you’ll make.
When you have no trust factor, it basically means it’s like is 1% which means that out of 100 people, 1 will buy.
That means you’d have to talk to 1000 people to get 10 sales, right?
That’s why people are taught to spam their message because if they send it to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-410---what-is-the-best-way-to-grow-your-know-like-trust-on-facebook/
Over the last few years, I’ve been building a platform for course creators and just realized what it really is.
You see, my last read, or audio listen, is a book called Play Bigger and it’s all about something called category creation.
The idea is that companies with the most success are category kings and this book explains how the process works.
Anyway, it’s an amazing book, you should check it out if you’re into marketing and sales.
Otherwise, let’s get to course funnels and why it’s different than a sales funnel.
What is a funnel?
If you don’t know what a funnel is, you’ve probably been living under a rock, no offence.
Or maybe you’re just new to online marketing and you found this page just because you are looking to sell your course online.
Either way, let’s just clarify the term.
As I’m sure you know, a funnel is just a tool to focus something in a direction, just like putting some liquid into a small bottle...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-409---what-is-a-course-funnel-and-why-is-it-different-from-a-sales-funnel/
Not all course hosting platforms are created equal and simple isn’t always better.
Well, yeah, simple is always better but I guess I mean only simple isn’t always better.
That’s why Click eCourse is simple to setup a basic course with just videos but there are lots of advanced features hidden away that you can also take advantage of.
Before getting into that though, let’s answer the most basic questions you probably have right now.
What is Click eCourse platform?
If you’ve never heard of Click eCourse platform, then the most obvious question is probably this.
Click eCourse is a web site that you can setup a free account and host a course you created on.
Obviously, that also means you can take courses and track your progress.
It’s more than that though as it’s target audience are marketers like you so it also have a social media component, course landing page design as well as many other features that marketers love.
You can create...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-408---advanced-course-features-overview-of-click-ecourse-platform/
If there’s one thing all gurus agree on is that you can’t get sales without leads.
That’s why you find tons of people trying to sell you ways to get leads.
Leads are great, of course, but just having leads isn’t enough – you need to contact them and make them an offer before you can sell them anything.
On Facebook, it’s pretty straightforward to get leads because they can simply be your friends or people who comment on your stuff.
Why is Facebook not enough?
One thing that I found with Facebook is that over time, it’s always the same people that see your stuff.
Unless of course, you constantly go find new groups and make new friends and that works for many people but I just couldn’t keep doing that!
I had to find a better way.
So, I started looking at what was wrong with what others were teaching, at least for me.
My problem is that I don’t like to have to do repetitive things, but before I can find a solution, I still know...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-407---how-to-organize-your-facebook-leads-to-get-more-sales/
As secrets go for online marketing, this is probably one of the best and less known.
Sure, you know that someone needs to trust you before they’ll buy from you, right?
I mean, do you buy anything from anyone you don’t trust? Think about it, no you don’t.
So, why would anyone buy anything from you if they don’t trust you.
What do marketers do to sell?
The thing is that when we get started online, we learn this truth but we’re also told that it’s a numbers game.
That’s why you see many spamming you messages and asking you to check their stuff out.
Or, you’ll see their ad every 2 seconds in your feed because they know that if you see it enough, it’s human nature to start to believe it.
Hint hint, trust is often gained by simple repetition.
Problem is that can be very expensive but it’s a great clue as to what the secret is!
What is know like trust factor anyway?
Maybe you’re not 100% sure what I mean by the know, like trust...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-406---what-is-the-real-secret-to-growing-your-know-like-trust-factor/
When you talk to any online guru, they’ll tell you the best place to focus your activities online are in Facebook groups.
And I totally agree, at least right now because that’s where it’s really easy to find the right people.
Problem is improving your chances that pitching someone will actually work and get them to become an interested prospect.
Sure, you could just randomly engage and get to know them by just keeping everything in your head and just leave it chance.
I mean, seriously, that’s what I used to do.
What did I use to do to find interested prospects?
Imagine this: you’re posting daily and engaging on posts in your feed and in groups.
You’re a really good Facebook user, you take your time to read the posts and comment on them and Facebook notices how much of a “good user” you are and rewards you with reciprocity and shares your stuff to their timeline.
Over time, you remember “oh yeah, this is the 4th or 5th time I...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-405---how-to-use-active-group-users-to-attract-the-perfect-prospect/
Have you heard about the new timeline feature in Snapchat?
It’s really cool and because other platforms add a watermark to your videos, Snapchat is the only one that doesn’t.
Personally, I’ve been using Snapchat since 2016 to grow my audience.
Back it’s it’s days of being the only story platform, I grew a big audience but since Instagram implemented stories, I’ve been using it more for content creation.
Why use Snapchat anyway?
Today, I only get about 30 views on my stories in Snapchat, so it’s certainly not the reason I use it for.
For me, it’s because I can use the video recording tool in a way that’s better than all the others.
Here’s a table to compare Snapchat to Instagram, Facebook and TikTok for Stories and Reels:
Feature Snapchat Instagram Facebook TikTok Post stories yes yes yes yes Reels/videos ...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-404---how-to-use-new-snapchat-timeline-recording/
Wouldn’t it be the most amazing thing if every 2 or 3 people actually was willing to check out your offer?
That’s what everyone says is your goal, right – get people to just look at your offer.
If no one looks at your offer, no one will every buy – that’s a guarantee.
So it makes sense that leaders tell you to talk to as many people as you can and get them to just check out your offer.
All leaders agree that your number 1 goal should be to get people to look at your offer.
First is friends and family
And because it’s really hard to get strangers to check out our offer, leaders all tell you to talk to your friends and family…
They even tell you to ask them for a favor – yuck!
I did that too you know, it’s especially awful when you change offers, I know it was for me, going to 5 or even 10 different companies – no one wanted to hear from me!
That’s where most people are after 6-12 months of trying to convince their friends...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-403---how-to-get-leads-to-want-to-hear-about-your-offer/
There are so many ways being taught to grow your know like trust factor online!
If you don’t know, it’s probably the most important factor you need to grow to actually have success online.
Obviously, you need a product or service people will want, but if they don’t trust you, they’ll never buy.
So, it shouldn’t be any surprise that this is super important to grow.
Basically, you need people to know you before they’ll like you and they must like you before they will trust you.
What is the trust factor anyway?
When I talk about the trust factor, I mean, how high is the percentage of people who trust you in a particular group.
This group could be anything, like your community, your coworkers, your family, your customers or your Facebook friends.
For this exercise though, we are talking about your Facebook connections.
When I say connections, I mean the people in Facebook that are your target market and you have interacted with – not...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-402---what-is-best-way-to-build-know-like-trust-in-facebook/
Wouldn’t it be the most amazing thing if everyone you tried to talk to on Facebook actually used it?
Isn’t it so annoying when you send a message to your friend or post happy birthday but they never get back to you?
Imagine being a marketer with 4000+ friends and visiting their profiles only to find their last post was a year ago.
What a waste of time, right?
There’s got to be a better way!
The king of online congregations
It’s no secret Facebook is the king of congregating people in groups.
In the last few years, they even changed their marketing and their platform to focus on Groups.
So it’s no wonder that every coach, leader and guru is teaching how to use and grow groups.
I’m no exception, but I want to focus on who to engage with and how to find them in Groups.
What are they teaching about groups?
One thing you’ll notice about most coaches and online marketers is they are teaching you how to behave in groups.
They tell you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-401---how-to-find-which-users-to-engage-with-in-facebook-groups/
So you have a new product or profile you want to grow or you want to grow your current one.
I’ve been able to build my Instagram followers to over 4k and my Twitter to over 12k but when I got into a new space, I needed a new account.
Sure, I could have used my existing account but I’ve ran into problems before.
I used to have 23k likes on a Facebook page back in 2017 when I decided to jump in the Bitcoin world.
I don’t have it anymore though – it was banned by Facebook and deleted.
Why did I loose my Facebook page with 23k likes?
It’s hard to say exactly, because Facebook won’t actually tell you but I’m pretty sure why I lost the page.
For one thing I didn’t use their $2-$4/like ads campaigns to get the likes, but instead a method that got me 1-2c likes.
Facebook considers that to be false advertising and puts it on your profile record (not just the page)
Secondly, my page was built with attraction marketing, personal branding...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-400---what-is-best-way-to-grow-instagram-and-twitter-followers-fast/
You might think that what you need for a successful online course is good content.
And even though that is important, just like anything else the people buy or consume, it’s almost never just about the quality.
As a matter of fact, great quality with bad marketing and bad packaging almost never wins.
So, I’m not saying crap quality can be fixed by marketing and packaging, although I’m sure you’ll agree there’s lot of that out there, but just that quality isn’t enough.
What do I mean by Assets?
First, let’s make sure we are on same page when I talk about assets.
When I say assets you need, I’m talking about what you’ll need to create, buy or setup in the process of publishing and creating a course.
For example, the course videos are one asset as are ads to promote the course.
Another example that most will agree with is course curriculum or a workbook.
What you might not think of as a course asset though is email sequences or...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-399---what-are-the-assets-you-need-for-successful-online-course/
You know all about growing an audience on social media but you hear about email lists all the time.
There might be lots of tools out there and any will do, but I’ll show aWeber since that’s what I use.
You can get your free trial setup at aweber.jsgagnon.com and let me know you used my link so I can help you as much as I can.
I bet you also know how to grow an email list, but how does that grow your audience?
Well, of course it depends on what we mean by audience, so I’ll have to define that.
No matter how you define it though, if you want to grow it with aWeber, or pretty much any other email provider, you’ll need to setup the basics.
What is an audience?
First, let’s make sure we are talking about the same thing when we say Audience.
What I mean by audience is people who know, like and trust you and will buy from you.
Ok, that’s great you think, am I right?
Yeah, it sure is great, but there are aspects to “growing your audience...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-398---how-to-grow-your-audience-with-aweber-email-list/
You might think that Snapchat is not worth using so why would I tell you to use it?
Yeah, I know, even today, the app still has some negativity around it.
However, if you use it for only what works for you, you don’t need to worry about any of that.
You might not know though that Snapchat was the first to introduce Stories, short form vertical videos that disappear after 24 hours.
Now, that is a flagship feature of Instagram and Facebook. It was even available for a while on LinkedIn and Twitter.
What’s so great about Snapchat?
As you might have already seen from the screenshot of the video, there are a few reasons why I like to use Snapchat for my stories.
1- Videos are 60 controlled seconds 2- There are thousands of cool filters to use 3- You can save video with no watermarks 4- You can build another following of fans
Of course, those are the only reasons to use Snapchat, but they are the main reasons I use it.
Reason #1: Videos are 60...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-397---why-should-you-use-snapchat-for-your-marketing/
If you’ve been on more than one social media account, you know the top leaders are everywhere.
I bet you’ve heard gurus tell you not to try to be everywhere for all sorts of reasons.
It’s true, it can be quite crazy to try to “be everywhere”, imagine creating content for all platforms?
There are good reasons to explain why you shouldn’t do it, that’s true.
So many platforms!
Facebook, Instagram, LinkedIn, Twitter, YouTube, Pintrest, Snapchat, TikTok and more!
Imagine creating content for all them, not to mention a blog post or audio podcasts!
Well, I’m here to tell you there is a way and it might not be as complicated as you’ve been thinking.
Personally, I’ve been posting to over 20 platforms every week for over 5 years!
I even did it daily for almost 2 years!
What is the best way?
Such a good question and...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-396---what-is-best-way-to-create-video-for-syndication-to-all-social-platforms/
I’ve been hearing about NFTs for over a year now and just didn’t think I would be interested in them.
Ok, I know, I know, this is not what you signed up for, but hear me out, NFTs are relevant to courses.
Why do I say that NFTs are relevant to courses?
Well, for one thing, an NFT can be anything, an image (of course), a video or even a link to a web site.
If you wanted, you could release a course as an NFT – not that we’ll talk about that today though.
What is an NFT anyway?
Well, before going on, I’ll give you my definition of an NFT.
Maybe you think it’s just a crazy looking image stored online that anyone can just download and it is that in a way.
You might also have head that NFT stands for Non-Fungible Token which basically means it’s a unique item that only 1 person can own.
Even though it’s true that an NFT can be an image anyone can download, the ownership isn’t the image, but rather the token...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-395---how-to-buy-your-first-nft-with-solana-and-coinbase/
I see it every day and I am sad for those who make these mistakes so here’s what you must avoid.
In my daily activities, I connect with new people online and I see these 5 mistakes made over and over.
Don’t get me wrong, I’m not better than anyone, I’ve made these mistakes myself in the beginning too.
As a new marker, there’s so much to learn that it’s perfectly normal to make these mistakes.
And trust me, almost every marketer has made all these mistakes.
What are the top 5 mistakes?
Let’s get right to it and list out these mistakes.
After, we’ll talk more about what I mean by each one and why they are mistakes, if it’s not obvious.
1- They think their idea is for everyone 2- They don’t enable public comments or posts 3- They talk about their product or company 4- They assume a single connection is enough 5- They don’t give it enough time
Have you made any of these? I’d love to hear your...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-394---top-5-mistakes-to-avoid-that-new-online-marketers-make/
I’ve asked that question many times myself and it seems you can’t get a straight answer.
And don’t you just hate that “it depends” answer?
Yeah, I know, me too but I have to be honest here and give it to you straight: it does depend!
The good news is that what it depends on is you, so let’s talk about that.
It’s about what’s best for you
If we really get down to it, it depends on you but how do you know though, right?
The reason is the each approach is good for different reasons.
Shocker, eh?
Before we get into that though, let’s first explain something…
What is organic anyway?
Maybe you’ve heard what we mean by organic posts or maybe not.
Either way, let’s make sure we’re on the same page.
When we talk about Organic posts, we mean posts created by humans and posted on Facebook by humans actually using the platform.
We don’t mean computer generated images or...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-393---which-is-best-organic-posts-or-facebook-ads/
Did you know you can use Canva to create videos too?
I don’t know how long they’ve had that ability but I decided to give it a try to implement a video to grow my audience.
One of my mentors, Marc Lalonde, told me this secret about using a well known icon to get people to know you.
So, I can’t take the credit for the idea, although I don’t think he used canva to create his videos.
What is Canva?
In case you haven’t heard of Canva (have you been living under a rock lol?), here’s a small intro.
If you go to their about page at https://canva.jsgagnon.com, you will see they say this about it:
Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.
Canva about page
My own definition would be an online tool that lets you create great images for social media posts and other mediums.
How to create videos in Canva?
One thing about Canva is how simple it is to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-392---how-to-create-video-from-images-for-ads-on-facebook-using-canva/
It’s really the best way to use ads on Facebook if you are doing videos.
Creating and using a Facebook video viewer audience is the fastest way to get people to know, like and trust you.
Most platforms have the concept of video viewer audiences and on Facebook, they are called custom audiences.
With custom audiences on Facebook, you can create a bunch of different audience types.
Such as event based, leads based, app activity, website visitors and more.
Where to go to create a video viewer audience?
There’s always changes to Facebook platform and this may have changes since I wrote this article, but you’d think that the Page’s Ad tab would allow it but nope.
You actually have to navigate to https://business.facebook.com to access the more advanced audience creation page.
Once there, you can create the new audience.
First, you need to have a video to create audience from
Before we get into creating the video viewer audience, let’s...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-391---how-to-create-and-use-facebook-video-viewer-audiences/
It’s no secret that platforms like Facebook want you to create all kinds of ads.
Over the last 5 years, I probably spent $50k in ads.
I say probably because Facebook no longer shows history past 3 years and I’ve spent $20k+ in my first year because I thought it was mart to do.
As you can see, over the last 3 years, I’ve spent less, about $4k/yr but I want to spend more!
Why do I want to spend more?
Silly question right? Well maybe not.
I guess it depends on your experience with Online marketing if you’ll agree with this or not.
As Dan Kennedy said, and Russell Brunson often quotes, “The business who can spend the most to acquire a customer wins”
Basically, if you can make $2 every time you spend $1 on ads, why wouldn’t you want to spend more?
Problem is, it takes a while to learn the secrets to making more than what you spend.
In any case, let’s get to the 5 things you need to know.
What are the Top 5 things to know when...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-390---top-5-things-to-know-when-creating-facebook-ads/
You might be thinking it’s easy to find who is active in Facebook groups.
I certainly thought it was too until I understood how to really do it.
Sure, you can go to a group and look at who’s posting, commenting and reacting each day and that will give you who is active for that day.
Actually, that’s how I started doing it but it didn’t take long for me to get discouraged.
Why would you want to know who’s active?
Before getting into the reasons why I got discouraged, let’s talk about the reasons why you might want to know who’s active.
You might want to know who is active:
- To learn who is helping you grow your group
- To know who to engage on
- So you can send them a friend request
- Because you want to have conversations with people who you can know first (by checking their posts)
- So you don’t waste your time messaging or friending people who haven’t used Facebook in months
Personally, right now, I want to know who’s...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-389---how-to-find-active-users-in-any-facebook-group/
Now that 2021 is coming to an end, you probably want to make sure 2022 doesn’t turn out the same.
I know I don’t and the only way to do that is to make plan.
I’m not sure about you, but the last 2 years have been pretty crazy.
The thing is though, that every online marketer has been saying it’s the best time to build an online business.
Seriously, when COVID hit in March 2020 every single company that had remote products blew up!
So, why not your and my online business?
I’m pretty it’s because we didn’t have a plan, so let’s get to it for 2022.
What is a plan anyway?
The first thing you’ll want to make sure you understand before anything else is what a plan is.
It’s probably pretty obvious but a plan is a way to get from point A to point B.
If we compare that to going from Los Angeles to New York, you might think it’s basic, but there is a lot that goes into that plan.
For example:
- What transportation will you use?...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-388---what-is-best-way-to-plan-out-2022-for-success/
I know this is something that needs to be kept all year long but the holidays are especially important.
Maybe you’ve felt like I used to feel about it and think your family should know what you need.
It’s funny once you realize it how silly we are to expect others to read our minds.
Oh, BTW, Merry Christmas!
But it’s true, that’s exactly what we expect, that our spouse can read our mind.
Hear me out… but first, let’s talk about the business side.
What are your commitments to your business?
You might be thinking that you only have commitments to your family and it might feel that way.
Probably because we don’t usually think of business decisions as commitments.
But, that’s what they are really, a decision is actually a commitment to yourself and others.
So, how do you keep the commitments to your audience, to your fans?
Just like anything else, you keep your word by taking the actions that produce the results you promissed.
We...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-387---how-to-keep-your-commitments-to-family-and-business-during-holidays/
I bet you’ve heard tons of secrets to marketing and building a business online, am I right?
And, how do you leverage this secret to get more sales?
I know I have, I even have books with the title starting with “secrets…” and each chapter is one.
That’s a lot of secrets and the one I’m about to reveal is, in my opinion, the most important and easiest one.
You could always just scroll down this post to go find out what it is but let me stop you.
If you do that, you’ll miss out on what else you need to really take advantage of this easy secret.
I always say it’s not easy but it can be simple
If there’s one thing I learned about marketing online, is that’s it’s never easy.
So, when I say “easiest secret”, I probably should really say the “simplest secret” although in this case, it really is quite easy to do.
What’s not so easy, as are most “easy” things, is to keep doing it until you get results.
As humans, we...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-386---what-is-easiest-secret-to-marketing-online/
Have you ever thought that it would be great to get rid of the no money objection?
One of Dan Kennedy’s marketing books, got my attention with it’s title.
It’s about Marketing to the Affluent, people who have no money problem.
Let’s face it, most people run out of money every month after paying all their bills.
It’s not about how much you make
Let’s clarify one thing first.
When we talk about the Affluent or Ultra Rich, we aren’t talking about people making lots of money.
Although, they could be.
What we mean, is people that don’t spend all their income every month.
Someone could be making $60k, $150k, $250k or even $1m a year and still not be in this category.
The definition of someone who is Affluent is based on keeping over 25% of their income.
Sure, someone making $60k/year who keeps 25% doesn’t have as much left over than someone making $1m but they still have the same mindset, which is what we are talking about...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-385---how-to-market-to-the-affluent-and-ultra-rich/
If you have any kind of presentation to do, you might think of using PowerPoint.
You certainly can use that or any number of tools out there but today we’ll talk about using Google Slides.
Google Slides is an online slide or presentation document editor.
You can use it to create pretty much any kind of slides you need all from your browser.
The cool thing about Google Slides is that the document is saved online and you can view or edit it from any computer in any browser.
Where to start
Let’s start with the baics.
To create a new Google Slide document, you can do it in different ways, but since I user Gmail, I like to start from there.
In your gmail screen, you’ll see a icon with 9 little dots. Click that.
This will open up the list of all the Google Apps. Choose Drive and click on it.
A new tab will open with your Google Drive folder and document list.
You can then click the + New button and select Google Slide or create a new folder...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-384---how-to-use-google-slides-for-5-day-hot-leads-challenge/
I bet you’ve seen dozens or even hundreds of 5 day challenges on Facebook.
Maybe you even hosted one yourself.
I hosted a few in the past and am about to host another and I thought you’d like to see the simple steps.
Of course you can do a lot more to prepare your challenge than what I will show you here but this is enough to host a good, successful challenge.
What are the simple steps?
I tried to split this up into easy to understand steps as follows:
1- Choose a schedule 2- Have a topic 3- Plan out the 5 days 4- Have offer 5- Setup a Facebook group
I’ll go into more details for each of these steps later on but before I do that, here’s the next 5 steps.
These additional steps are not 100% needed but they help with scaling and polishing.
6- Setup an email list 7- Create an optin funnel 8- Get people to your challenge 9- Setup your Facebook profile 10- Engage
So, let’s get right to it.
Step 1 – Choose a schedule
Chosing the...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-383---what-are-simple-steps-to-host-a-five-day-facebook-challenge/
Everyone has seen those cool doodle videos in ads, right?
I thought it was pretty cool when I saw one of my friends promoting their product with one.
But, I didn’t ask how they got it made that day.
Instead, I went about my day and never gave it a second thought.
Eventualy, I tried out Speechelo (https://speechelo.jsgagnon.com) and just recently got Doodly (https://doodly.jsgagnon.com) and I’ll let you watch over my shoulder as I create a video.
Why a doodle video?
You might be asking why a doodle video and if so, maybe this isn’t for you, but you never know.
Personally, I do my own videos and although it’s recommended by all leaders for various reasons, I found that using videos of me talking in cold market ads doesn’t work very well.
I can’t be sure, but I assume it’s because if they don’t know me, they just think I’m a beginner since I’m not using $20k cameras and editing.
I think a doodle video takes me out of the...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-382---watch-me-create-explainer-video-with-speechelo-and-doodly/
You probably think I’m totally crazy by saying you can get sales from Notifications.
But hear me out – the process is pretty impressive.
I first heard about this golden nugget from Attraction Marketing Queen Diane Hochman.
She basically said that posting in spam groups isn’t about getting people to see your posts but rather about being seen in other member’s notifications!
Wow, my mind was blown away!
The power of Notifications!
The first thing you need to understand is what Notifications are used for and how.
You’ll probably notice that when you go to social media, the first thing you’ll usually do is check your notifications.
Why is this important?
Well, if you’ve learned anything about Attraction Marketing, it’s that your goal (before making a sale) is to get people to trust you.
And this means that you will get them to see you all the time in their notifications – eventually, they’ll wonder who you are and will start...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-381---how-to-get-leads-and-sales-with-notifications-on-social-media/
Have you heard about funnel hackers?
I bet you have and you know that it’s a person who understands how to create funnels and learn from other funnels.
If you have been in the online marketing space for a few months, you’ll know all about Russel Brunson and his secrets books as well as Click Funnels and the funnel hacker movement.
Well, this is the beginning of the Group Hacker movement.
What is a Group Hacker?
Let’s start by defining what a group hacker is.
A Group Hacker is someone who:
- Understands online marketing, personal branding and social media engagement.
- Is exited to help others achieve great results.
- Knows that attraction marketing is the most efficient way to get people to know, like and trust them so they will buy from them over and over.
- Wants more than anything to see others success before their own.
- Is driven to learn all they can about marketing.
- Has a passion for something they beleive ca change the world. -...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-380---what-is-a-group-hacker-and-how-can-you-become-one/
They say you need to create story based email sequences.
I’m not going to say I disagree because it’s certainly best if you can.
But what I will tell you is that until you get good at creating those types of emails, you can still grow an email list using a simpler approach.
Personally, I’ve done this a few times with different lists and it’s worked well.
Where do you start?
Obviously, you’ll need an offer for your opt-in but I’m sure you know that.
I’ll assume you already have one – but if not, you can check out on of my previous posts Course Income Secrets #370 – How to create a simple eBook to grow your Facebook group? at cis370.jsgagnon.com on how to create a simple 1 page eBook with Canva.
I created a few different offers in the past using the idea of tips, secrets or steps.
For example, my very first eBook was about monetizing your passion, then I created one on simple strategies to attract your customers, another on...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-379---what-is-simplest-way-to-setup-email-follow-up-to-opt-in-offer/
I bet you’ve seen me all over and want to know who I am.
Welcome to this episode and hopefully I’ll cover what you are wondering.
I’ll talk about where I lived and how I grew up as well as how I got to where I am today online.
I’m not sure it’s all connected to my online journey, but let’s get started.
Where did I grow up?
I’m a French Canadian and was born in a small town called Sept-Iles in Quebec, Canada.
I lived there until I was 6. After that we lived in Winnipeg, Manitoba, in Dartmouth, Nova Scotia, North Syndney, Nova Scotia and finally my teenage years were in Gatineau, Quebec.
My parents were both educators, my father was principal in a school and later a french teacher in the governemtn and my mother did that as well.
I think the fact they were teachers is why I always had a thirst for knowledge and learned early how money works.
My family
I have a gorgeous wife and 4 beautiful daughters.
I’m also a grandfather to 4...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-378---my-story---who-is-jean-serge-gagnon/
As an affiliate marketer, did you know you needed an audience?
Yeah, I’m sure you do but what you might not know if where do you find that audience?
Or rather, where should you find it.
The answer is, of course, it depends, but let me take you on a journey in the next few paragraphs of why…
If you’re like me, when I started, I just thought that it was a numbers game.
Just post links to my offer and a percentage of people who see it will buy it, right?
It’s not just a numbers game
What I learned over the years though is that even though it might be true that it’s a number’s game, we are no longer in control.
Let me explain…
There are lots of problems with treating any business as a number’s game but the biggest, by far, when building online is that the social media platforms control your actions.
I mean, if you could post about your product once and have all your 4000 friends see it…
or if you could post 1000 times a day and...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-377---where-should-affiliate-marketers-grow-their-audience/
Have you heard about retargeting ads?
Sure you have, every guru talks about it and explains how to do it, right?
It’s true that it’s not rocket science but it’s still a lot of things to do to get it right.
The last blog post Course Income Secrets #375 – How to create videos for Facebook ads to sell your stuff? was about the videos you need to prepare.
Today, we’ll show you exactly how to do the Facebook Ads part of it.
What does the entire process look like?
Before that though, here’s the process from the beginning.
- Create a series of videos
- Create a target audience (saved audience)
- Create a custom audience (for retargeting)
- Upload videos to your page
- Create Ads to the videos using saved audience
- Create Ads to the videos using custom audience
Keep in mind that only one video should have a call to action (others are pure value)
We covered the explanation of why you need those videos and the creation of the audiences in...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-376---how-to-create-facebook-retargeting-ads-to-sell-your-course/
Imagine people actually buying your stuff!
Wouldn’t that be the best feeling ever?
If you’re like me you’ve had a few sales and you know it’s possible if you can figure out how to scale it.
I must have spent $30k in ads over the years, since 2015.
Unfortunately, old data is no longer available so all I can say is that I spent $13,606.40 since September 1st 2018.
Let’s get into what you actually need to do to get results.
I learned the strategy from my fiend and mentor Marc Lalonde aka the Wealthy Trainer.
Preparation
The most important things to do before anything else is answer these questions:
1- What you are selling? 2- What does it solve? 3- Who is it for? 4- What is the “one thing” you will promote?
When we talk about marketing, the most important thing to remember is to not sell your thing, but what it solves for who it’s for.
For example, I’m selling a Chrome Extension that gives you a list of active group users but...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-375---how-to-create-videos-for-facebook-ads-to-sell-your-stuff/
Did you see the Movie “The Matrix”?
Remember that scene where they first go into the construct and Morpheuse says to Neo:
Do you beleive that my being stronger or faster has anything to do with my muscles in this place? You think that’s air you’re beathing now? - Morpheuse to Neo in The Matrix
I feel like that’s how it is in Facebook and my question to you is this:
Do you beleive that your post quality and frequency has anything to do with your engagement in this place?
The real secret to Facebook engagement
Ok, so before I tell what Active Group Users (get on wait list at http://ActiveGroupUsers.com) is, let’s talt about Facebook engagement.
Not sure if you noticed, but engagement on Facebook has become harder and harder to get.
When I say engagement, I mean having people react, comment and share your posts.
If you’re like me, you get almost no engagement without spending hours on Facebook.
Am I right or am I right?
The secret...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-374---what-is-active-group-users-chrome-extension/
Facebook really is the best place to find new prospects!
I’m sure you’ve heard all the gurus tell you all kinds of tricks to find prospects.
Most of those tricks actually do work, if you work them.
And that’s the main problem with Facebook lead generation – your time wasted.
Why do I say you waste your time?
Obvisouly, it’s not a total waste of time if you find great prospects that end up being customers.
After a few customers, you can even figure out how much time you need to spend to find one.
It’s probably a lot better than in the real world or with money spent on ads.
What I mean by wasting your time though is that there’s a better way, or at least one where you spend less time searching.
What do leaders and gurus tell you to do on Facebook?
If you’ve been around building a buisiness and an audience on social media for more than 2 months, you know this strategy.
Bascially, what they say is to go where your target market,...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-373---how-to-find-best-new-prospects-daily-on-facebook/
Click eCourse is a platform that does a lot of stuff.
Maybe you heard about it being a course hosting site.
That’s certainly one thing it does, it’s actually the first thing I created it for.
I remember when I first created it and had that as the main feature for it.
How it all started
It was in May 2019 that I decided to let my idea take shape.
Before that, I had been wanting a place to host my own video courses.
I’d been checking the different places other marketers host their courses online and just didn’t like any of the platforms.
Either they were too expensive to get started on, or were lacking features or just wanted too much of my sales income.
I decided to spend a weekend and build it.
I remember a friend asking me and I said I’d do it during the weekend.
Crazy, right?
100,000 lines of code
After over 2 1/2 years of development and over 100,000 lines of code, it’s a lot more than a course hosting site.
I know the lines...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-372---what-can-you-do-with-click-ecourse-sept-2021-update/
Are you wondering why you’re not getting comments and reactions on your postson Facebook?
Maybe you think your content is just no good!
What if I was to tell you that your content is great and it’s nothing to do with that?
Seriously, your content could actually be total crap and you could still get tons of comments on it.
As long as you know the secrets!
Well, these secrets, mostly.
Number one thing to understand
The first thing you need to understand about Facebook engagement is that they use the reciprocity law.
Just like in real life, when you go to a BBQ and show interest in people, ask them questions about them, they will show interest in you.
On the other hand, if you’re the one who just talks about yourself and what you are doing, no one wants to talk to you.
That’s called the reciprocity law, or the law of attraction.
Some even call it quantum physics.
It’s the law that says that you’ll get back what you do, among other...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-371---what-are-the-top-10-facebook-engagement-scaling-secrets/
One thing you’ll need to really grow your group is something to give new members.
Sure, that could be your time and your posts and comments but unless you’re retired, you don’t have time to be there always.
You could give them something from someone else and rebrand it, that’s probably pretty easy to do.
But if you want to be seen as the expert, you will probably want to the the author of what you give them.
An eBook is still one of best freebees
Even thougth there are lots out there and more people seem to think a course is better, more value, a PDF eBook is still very good to give away
The main reason is that it’s a great way to get their feet wet in getting to know you quickly.
Also, it’s a lot easier to have your simple 1 page PDF printed and on their wall than a course.
So let’s get into what is actually needed to create a simple eBook.
What e-books have I done?
I’ve dona many e-books since starting my journey online.
The...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-370---how-to-create-a-simple-ebook-to-grow-your-facebook-group/
I’ve always been trying to figure out what I can give away to build my business.
I would offer free trials, free month or even free year of access to my tools.
I’d even giveaway free ebooks and free time with me.
I mean, that’s what the gurus teach to do right?
Why do gurus teach that?
The main reason why this is what is taught is because that’s what works in the long term.
That’s also what big businesses do and people love those things.
It’s like a free coffer fter buying 10 coffees, or free 6 months of a magazine before paying for it.
Those things work and that’s why they are taught.
Free PDF and tool usage
I also created a few e-books (PDF downloads) t grow my list, and it did work somewhat.
The problem with these free offers is that before someone will want those, they need to already know, like and trust you.
You remember that marketing rule, right?
People need to know, like and trush you before they’ll buy anything from...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-369---what-is-best-way-to-use-giveaways-to-grow-your-list/
Woohoo! We got a new feature! Your own links page.
I bet you’ve heard about Link Tree, right?
Many people, especially on Instgram, use a Link Tree page.
It’s a great product but for me, it was an extra expense.
What is Link Tree?
If you don’t know, Link Tree is a web service to allow you to create a simple page with links on it.
Each link is a button people can click to go to a specific web site.
You could, for example, have a link to your blog, to your Facebook, to a course you sell or to an affiliate offer you have.
The main problem Link Tree solves is that some social networks only allow one link on their profiles.
Marketers who have multiple products to offer would have to change the link on their Instagram each time.
With Link Tree, you just add the links to it and tell people to click your profile link.
The extras with Link Tree.
Link Tree offers a free account with many features and has a premium account which is just $6/m
That...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-368---how-to-create-a-linktree-style-page-with-click-ecourse/
Not sure if you’re like me, but I get almost no engagement on my Facebook posts!
It’s frustrating because Facebook wants you to create a business page and spend money on ads.
Maybe that’s the easy way to do it but if you want to increase your engagement organically, on your personal profile posts, I’ve got you.
I mean, sure, I don’t get engagement right now but I know exactly why and you’ll see that’s true
What is engagement? Maybe you’re not sure what I mean by engagement, so let’s clarify it.
I use this term the same way Facebook Ads uses it.
When Facebook ads talk about an engagement campaign, they mean 3 things.
- Reacting
- Commenting
- Sharing
That’s really all it is.
Reacting means clicking one of the reaction button such as Like or Love this post (or comment)
Commenting means, well adding a comment to a post (or replying to a comment)
Sharing means clicking the Share button and sharing the post to your profile, a...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-367---what-are-the-top-5-facebook-engagement-hacks/
What are the Top 5 things you need for a Successful Online Course?
First let me say that you’ll most likely be surprized as to what these top 5 things are.
Of course, in the blog post, you can just scroll to the bottom to see what the list is, but take a moment to read the rest before scrolling to bottom… you’ll be happy you did.
I know that we tend to think of the same things because we see other successful course creators and what they do.
We also see their courses and assume we need the same thing.
Well, we do, but it’s most likely not what you think.
What is not in the top 5 things?
Lets start with what the top 5 things are not….
I bet you will look at this entire list and think that is definitely something important to have and you’d be right.
I’m not saying these thing are not important.
What I’m saying it that they are not in the top 5 things you need to have a successful online course.
Of course, all these things help...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-366---top-5-things-you-need-for-a-successful-online-course/
If you’re putting together a Virtual Summit, you might want to look into setting it up as a Drip course.
No matter what platform you choose, for a Virtual Summit, you’ll need to organise your interviews and using a Drip Course makes it easy to automte too.
I recently did a Virtual Summit and used a regular platform to publish it but each day, I had to manually change which videos were available, so it was a lot of work.
Plus, what if I made a mistake or forgot something one day?
Anyway, let’s explain a little more about what I’m talking about before moving ahead.
What is Virtual Summit?
First, let’s talk about what I mean by a Virtual Summit.
I’ve talked about it before, so you may have seen this already, but what I mean by a Virtual Summit is that it’s a summit which is virtual, i.e. online.
Duh, right? Well, let me clarify.
A summit is a meeting of the minds if you will, a convention or event where like minded people meet to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-365---how-to-create-a-virtual-summit-using-a-drip-course/
Let’s talk about Drip courses.
What they are and how to create them.
Of course, it depends on the platform you use and if it’s supported on it so we’ll show you how it works on Click eCourse platform at https://www.clickecourse.com/
First, let’s define what we mean by drip course.
What is a Drip Course?
When we talk about a Drip course, firstly, let’s clarify I’m talking about an online course course, or a digital course.
More specifically, a series of videos a student can watch.
A traditional online video course usually allows the student to watch any of the videos (or lessons) as they see fit.
They can watch them all on the same day and in the order they want.
A Drip Course, on the other hand, doesn’t allow that but rather “drips” content (videos or lessons) based on a schedule.
As the course creator, you choose what that schedule is.
It could be a new lesson each day, every 2 or 3 days, every week… or even every...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-364---what-is-a-drip-course-and-how-to-create-a-drip-course/
What an interesting find! I was searching for other course hosting platforms and found this.
I guess someone else thought that “click something” was a great name for a web site.
So, I checked it out and will be reporting back here what I found out about the site.
In this comparison guide, I’ll show you the main differences between these two platforms and you can decide which is best for you.
What is Click4Course?
According to Click4Coure’s website, it’s a course hosting platform where you can sell your course or you can host courses for your employees.
They have 4 different plans, one for those who want to sell their course and 3 for businesses wanting to host for their students.
I wasn’t able to see how their UI to create courses or navigate their site is though because their account creation is manual
Their features page talks about support for video, PDF, PowerPoint, surveys and quizzes.
What is Click eCourse?
The main purpose...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-363---what-is-difference-between-click-ecourse-and-click4course/
If you’ve ever thought about creating digital content online, you probably heard about Kajabi.
It’s definitely a great option if you’re looking for an all-in-one platform.
Click eCourse is also a platform that includes lots of tools and features but it might not be the one for you.
In this blog post, we’ll talk about the differences between those two platforms so you can decide which one is for you.
What is Kajabi?
Kajabi is a course hosting platform and they describe themselves as: Everything you need for your knowledge business all in one place.
When you visit their site, the talk about online courses, membership site and coaching programs hosting.
They also mention how you don’t need to know any coding and you don’t need to integrate anything else for your knowledge based business since they, apparently, have every tool you’d need.
Personally, I’ve not used Kajabi as a course creator, but I’ve used it as a student and it...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-362---what-is-difference-between-click-ecourse-and-kajabi-platforms/
Let’s talk about the Business Center that comes with MLSP and how it compares to Click eCourse.
If you haven’t heard about MLSP, it stands for My Lead System PRO and is a platform to learn all about personal branding, attraction marketing, social media platforms as well as tons of other online entrepreneurial topics.
It also includes all the tools you need to get started such as a CRM, funnel software, course hosting platform, lead capturing, free trainings and ebooks to get leads as well as membership and affiliate sites.
You can start a 10 day trial for $10 by going to http://mlsp.jsgagnon.com – let me know you did so I can help as much as possible.
In any case, today, we’ll focus on one of the tools called the Business Center.
What is the Business Center?
As I said, one of the tools that you get with MLSP membership (top 2 plans) is called the Business Center.
The Business Center is a course hosting platform, a membership site, an...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-361---what-is-difference-between-click-ecourse-and-business-center-from-mlsp/
In this third comparison episode, we talk about SkillShare platform.
Previously, we compared Click eCourse with Teachable (at http://cis358.jsgagnon.com) and with Udemy (at http://cis359.jsgagnon.com).
Today, it’s all about SkillShare.
What is SkillShare?
SkillShare is a course hosting platform where students pay a monthly fee to access any courses they want and educators get paid based on how many minutes were watched of their courses.
They have thousands of courses in hundreds of categories.
Students can attend any courses when paying their premium monthly fee.
Educators can choose to have their courses available for free of only to premium members.
What is Click eCourse?
Click eCourse is a course hosting platform and marketplace with social media features where student access is based on course prices and educators get paid 100% of what they sell the courses for.
It is a new platform so there are just a handful of courses on it but it’s...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-360---what-is-difference-between-click-ecourse-and-skillshare-platform/
Let’s take a look at Udemy and how it compares to Click eCourse platform.
This is the 2nd blog post where we compare course hosting platforms.
The first one was about Teachable and you can see it at Course Income Secrets #358 – What is difference between Click eCourse and Teachable course hosting platform?
In this comparison, our hope is you’ll want to use Click eCourse but it may not be the platform for you, so keep reading to find out.
So, let’s get to Udemy.
What is Udemy platform?
Udemy is a course marketplace.
The main difference between Udemy and other course hosting platforms is they focus on how courses are presented to potential students (or buyers)
It’s got a good looking UI and relatively easy to navigate interface for students.
It definitely has a huge selection of courses already on the platform too on pretty much every imaginable topic you can learn.
What is Click eCourse platform?
Click eCourse is a course hosting...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-359---what-is-difference-between-click-ecourse-and-udemy-course-platform/
Let’s do an honest comparison between Teachable and Click eCourse platforms.
In this blog post and video, I’ll be showing the differences between these two course hosting platforms.
My main goal here is to give you a perspective on both.
I am also happy to discover features missing in Click eCourse.
Before getting into the comparison, let’s give a quick overview of each platform.
What is Teachable?
Teachable is a web site where you can host your courses and they state it like this:
Share what you know ™
Create online courses and coaching services. Transform your experience and know-how into a thriving knowledge business.
Looking further on the web site, you’ll find information about hosting courses and consulting as well as the pricing and features.
Their account prices are from $29/m to $299/m
We’ll dig into that shortly, but first this.
What is Click eCourse?
Click eCourse is a web site with social media features, a blog...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-358---what-is-difference-between-click-ecourse-and-teachable-course-hosting-platform/
I’ll try to give an honest perspective on what is best platform to host Virtual Summit?
Obviously, I may be biased but I challenge you to find another platform that has all the features you need.
Of course, the features you need might not be the ones I outline here as they are the ones I used and needed.
What is a Summit?
Before going anywhere else, let’s answer the question of a Summit.
It might be obvious, but I want to make sure we are on the same page.
My definition of a Summit is a meeting of the minds on a particular topic.
Basically, it’s a bunch of people talking about something, usually experts.
There as Summits about medical fields, marketing, social media, network marketing, online traffic generation, attraction marketing, Bitcoins, Blockchain technology, and thousands of other topics.
Typically, they are a day or a weekend and happen in hotels or meeting rooms where you must travel to attend.
What about a Virtual Summit?
The...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-357---what-is-best-platform-to-host-virtual-summit/
No matter what web site you go to, there’s always going to be some confusion.
Hopefully, this short introduction to the Click eCourse web site, or platform will help.
I wrote it for those who registered at https://BitCloutVirtualSummit.com but it applies to anyone else.
Just like any other membership based sites, you’ll need to login although you can do lots without that.
In this post, I will be showing you how to navigate as a summit attendee or a student of any course.
How do you become an attendee?
Becoming an attendee is as simple as registering your new account.
You can do that by clicking the Register link anywhere you see it.
There’s also some sneaky magic available with an API (programmer stuff) that allows someone to create a opt-in page with click funnels which I did for the summit.
With the API, when you enter your email in the funnel, your account gets created as well.
You’ll get an email with a link to activate your...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-356---navigating-the-click-ecourse-site-as-a-summit-attendee/
To answer if BitClout is a SCAM or not might not be what we really need to answer here.
I think the better question is if we can benefit from BitClout as a marketer or not.
Right?
Sure, I know, there’s the idea of reputation that is important too.
Perhaps, that being someone who openly talks about it is a risk if it does turn out to be a scam.
So here’s my take on BitClout.
But first, you might be interested in learning about it for free at the very first BitClout Virtual Summit (register for free at BitCloutVirtualSummit.com)
My take on if BitClout is a scam
Before we can address if BitClout is a scam or not, let’s look at why people are saying it is…
- You have to pay to play
- You have to pay in Bitcoin
- You can’t withdraw
- The creators are anonymous
- The creators said they received huge VC funding from big names but none of them confirmed it
- They created accounts without asking people
- In beginning they were sending your...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-355---is-bitclout-a-scam-or-the-biggest-land-grab-for-marketers/
Course Income Secrets definitely includes earning commissions.
The platform Click eCourse is one of the platforms you can earn by promoting other people’s courses and events.
If you’ve heard, I’m putting on a Virtual event and I’m using the platform to host it.
As well, I’m allowing speakers and attendees to promote the event.
You probably know this if you’ve been following me, but I like to use my current activities to show how to do the things I do.
This is why I’m going to use the BitClout Virtual Summit as the example
How to get commissions? The process on the platform to get commissions only requires two things:
1- Register an account (or register to an event – or buy a product) and login 2- Become an affiliate 3- Share your link 4- Have other register using your link 5- Have other buy products or upgrade their plan 6- Send your earned commissions to Paypal
Of course, there’s also how much commission you make which is...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-354---how-to-earn-commissions-on-click-ecourse-platform/
Is it really possible to create an online course that quickly?
I think it is and I’ll show you in the blog post and video how to do it.
We will also cover what you need to be ready to actually do this.
Finally, I’m actually going to create a course while I do this video with you.
What are the simple steps?
When I say creating an online course in under an hour is possible, I’m referring to a simple video based course.
Before you can accomplish that, you need to have the following prepared or known.
1- You need to know you topic 2- You need to know your lessons 3- You need to be used to the technology
So, I lied a little.
I mean, those three things could take you years to get ready for.
Personally, I’ve been recording videos for over 5 years now, so #3 above is easy for me but it might not be for you.
I’ve got my topic, now what?
Awesome, well, next is to get ready to record your lessons.
In the video for this blog post, I actually...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-353---how-to-create-an-online-course-in-an-hour-or-less/
If you want to run a summit, there’s a lot to do.
I’ve been wanting to run one for a long time as I mentioned before.
As I put together the First ever BitClout Virtual Summit, I’m learning lots and thought you’d like to learn from this experience I’m going through.
Here’s the things you’ll need to do
The basics of a summit
At the core, a summit is a meeting of the minds if you will.
They are usually events hosted in a hotel or auditorium with a dozen or more experts on a particular topic.
The virtual part makes it something you can attend online instead of having to travel and attend in person.
Of course, since COVID, we’ve had to adjust lots of things and doing a summit online is one of those adjustements.
So, you need a topic and enough experts who want to talk about it.
The steps
There’s a lot of stuff to do, and I’m discovering that as I go, but just like anything else, seeing it all in a list really helps.
Here’s...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-352---what-are-the-simple-steps-to-put-together-a-virtual-summit/
I’ve been thinking of putting together a Virtual Summit for long before Corona virus was around.
I wanted to do one on SnapChat in 2016.
I wanted to do one on Bitcoins in 2017
Then came TikTok in beginning of 2020 – then Covid hit in March.
That’s my excuse for the last one
This time I’m gonna do it
This blog post will be short though because I’ve got lots to do.
I’ve decided to do the first ever BitClout Virtual Summit – I even registered the domain bitcloutvirtualsummit.com
It’s definitely a controversial topic but it’s still a very active social media platform.
And because of that, it’s still a very promising platform to do a Virtual Summit about.
Steps to Launching a Virtual Summit
There’s definitely a lot to do to launch a Virtual Summit and my friends have discouraged me from trying to launch it within 30 days but I’ll go with that.
I might have to re-schedule the start date but time is of the essence when...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-351---how-to-launch-a-virtual-summit-with-funnel-and-image-creation/
It’s no secret that we are all attracted to accounts with lots of followers.
So it stands to reason we want to have lots of followers too.
The social platforms know this and make it so you’ll want to get lots of followers.
The same process is pretty much on all platforms.
What does he know?
You might be thinking “what does he know?” and wonder if you should be following my advice.
First off, it’s true that what I outline here is just advice, it’s what I did and doesn’t mean it’s the best or only way to do it.
Do your homework before blindly following someone’s advice online.
I can only show you my results and let you decide for yourself.
What are my results?
Ok then, so what have I accomplished?
It’s been a long time since I grew my Twitter account, so I can’t really show you the quick growth many years ago, but I have 11,567 followers.
On Instagram, I’ve gotten to 4,048 followers
On Pinterest, I’ve been able to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-350---how-to-grow-your-followers-on-social-media-platforms/
Have you heard about the latest Crypto currency craze, the social network called BitClout?
Yeah, I know, it might seem like it’s not related to online courses.
I promise though that it 100% is.
Once of the most important things you need to do to make money online and generate income from e-learning is having an audience.
And that means being on different platforms.
What is BitClout?
You might be thinking it’s a funny name to have.
But it’s pretty appropriate. You get “clout” by others investing in you, well, in your crypto “coin”.
BitClout is a social media platform based on a Crypto currency.
And the “popularity” of someone will be based on the value of their coin
They call is the Crypto Social Network where everyone gets their own coin.
How to buy a creator coin
If you look it up, you’ll see BitClout is contreversial.
They require you to send BitCoin to purchase the BitClout coin which is the used to buy creator...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-349---how-to-create-your-own-cryptocurrency-on-bitclout/
Someone was asking me the other day how to automate a product purchase with WooCommerce and Stripe.
I thought it was a great question and wanted to find out how to do that.
If you know me, I’m more of an explorer and like to discover new things with an audience.
I know it would be great to have a proper step by step guide to do this, but I’m sure there are hundreds of results if you google the problem.
Follow along my journey to discover how to do all this.
You’ll need a WordPress site
Before you go any further, you’ll need a WordPress site that you can manage yourself.
It’s true that WordPress isn’t super simple to setup but it’s very powerful that same reason.
There are many places to get a WordPress hosted server but you can just get it at Click eCourse.
See the post at http://cis347.jsgagnon.com
Install the WooCommerce plugin
After you have your WordPress server setup, you’ll need to install the WooCommerce plugin.
Go to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-348---how-to-create-membership-site-with-woocommerce-and-stripe-in-wordpress/
As an online marketer, you will want to have a web site or blog.
WordPress is the most used blogging platform today.
Even with all the other options out there, WordPress is still used by over 70% of web sites out there.
It’s easy to understand why when you look at the features of it.
You can setup your own WordPress host at https://clickecourse.com/blog/ and read along or watch the video.
We’ll talk about setting up your own WordPress site but we will specifically talk about what marketers really need to watch out for.
What will we cover in this blog post?
In this guide, we will go through these steps:
1- Install WordPress 2- Setup your account 3- Set permalink for SEO 4- Install plugins 5- Choose a theme 6- Create basic pages 7- Create a Post
Let’s get right to it…
Step 1: Install WordPress
As mentioned before, you can setup your own WordPress site at https://clickecourse.com/blog but everything after this step can be done on any...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-347---quick-setup-of-wordpress-for-online-marketers/
I don’t know about you but I want freedom from my day job.
Of course it’s critical that your focus be on helping other get results, at some point, you’ll have to create a sales pitch on something.
Perhaps you can just replicate what others are doing.
This is especially true if you are in a Network Marketing business.
But what if you want to stand apart or you aren’t in an MLM?
Where do you start?
There’s certainly many ways to do this but first things first.
Just like any other marketing task, you’ll need to define, or rather decide and define, your avatar.
This is the “who your pitch is for” and should be as clear as possible.
The clearer and more defined the better.
If you’re like me, you’ll first feel you don’t want to exclude anyone by defining your avatar.
Who is your pitch for?
I know, it’s for everyone.
The problem is if you make your pitch for everyone, it just won’t work.
Trust me, I know!
That’s why...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-346---how-do-you-go-about-creating-a-new-sales-pitch-from-scratch/
Time to setup your Pinterest business ads for retargeting.
Just like most other social media platform with Ads, Pinterest allows you to retarget people.
Retargeting is the reason you see ads from the same people over and over.
You can set that up to.
Why should I use retargeting?
You must have heard about the number of exposures rule, no?
Well, the marketing gurus will tell you that someone will only buy from you if they see your offer at least X times.
This X times varies depending on your industry and the competition but it’s around 5-10 for most online markets.
Of course, it varies depending on your brand and many factors.
But, the truth is that no matter what you sell, people will not buy the first time they see your offer.
Setup your Pinterest Business account
Before you can do any of what’s suggested on this page, you’ll need to enable your business account.
The process is quite simple ad is free.
As explained on this Pinterest...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-345---how-to-use-the-pinterest-ad-platform-to-retarget-properly/
I remember when I started using Pinterest 5 years ago.
I’m not sure if the platform was much different back then, but I just started pinning pins to boards.
I thought that’s what everyone was doing.
I didn’t post much because I didn’t know how to create good content.
Then there was video
Well, I’m not sure if video was always there, but I discovered you could post videos on Pinterest.
At the very least, they started wanting video and rewarding you for posting videos by showing your videos to others.
Just like any other social platform, your content is presented to others on their “feed” based on engagement and content type.
From 6 to 100,000 views
It was a wild ride.
I hadn’t been active on Pinterest in a few years and it was showing my profile with only 6, that’s right six, monthly views.
Even though I had over 4000 followers, I was getting on 6 views!
Crazy right?
Anyway, I started posting videos every day, some days a...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-344---how-to-post-and-schedule-multiple-pins-on-pinterest-at-same-time/
Have you heard that you should be running a 5 day challenge?
Seems so easy when you join one and go through it, right?
Then you start thinking about putting one together yourself and just like everything else you tried, you get lost in the details and never start it.
What if I told you that running a 5 day challenge wasn’t hard to do?
You already know that, but what you’re missing is how can you make it not hard.
It’s all about knowing the steps to take Just like anything else, I’ve learned that to make something simple, you just have to break it down into steps.
It might not make is easy, but it does make it simple.
So, here are the steps you need to go through.
1- Choose the topic 2- Define the win at the end 3- Clarify the 4-5 steps they will go through and the wins they get each day 4- Create your Facebook group 5- Create the 5 day course in Click eCourse 6- Invite people to the 5 day Click eCourse page
It looks easier that done but...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-343---how-to-run-a-successful-free-5-day-challenge/
It’s every marketer’s dilemma.
You want to create a course but you’re worried you’ll miss something and so you never get it done.
I bet you’ve heard about the idea to create just the first lesson and then pre-sell it to later create the rest.
That certainly is a great idea but no matter how hard you try, you just can’t get started.
You’re frozen into the “where do I start” state!
Does that sound like you?
Pull the band aid off fast
Well, if you’re like me and countless others and just want it to be perfect, you’re not alone.
I mean, I’m not like that anymore because I did learn how to pull that band aid off, so let me tell you why it’s important to do that.
You’re 6 years old and know the band aid has to come off.
You are so scared that it will hurt or of what’s underneath it that you cry just at the thought of pulling it off.
Your mother says it’s better to pull if off in one quick motion because each little...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-342---what-is-fastest-way-to-create-online-video-course/
I tell ya, there’s a lot of different things being taught online.
How you navigate that is one of the hardest things to do.
I know it took me a while to figure out what worked for me, and I’m still learning.
It’s definitely easier to learn from someone else’s mistakes though.
I’d like you to learn from mine.
What do you really need to do online?
First, let’s clarify what you really need to be doing online.
This isn’t all you need to do, but it’s the basics and where you should start.
1- Have something you can give them that they want. 2- Offer it to them for free in exchange for their email. 3- Get their name and email 4- Have a conversation with them to find out if you can help them. 5- Let them ask you how they can buy what you have to sell.
I’ve learned over years the best ways to accomplish these steps.
Let’s go through each one together.
Step 1: Have Something you can give them that they want.
I’ve sure you’ve...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-341---what-is-easiest-and-fastest-way-to-find-people-to-talk-to-on-social-media/
I’ve been doing online marketing for over 5 years and I learned a lot since starting out.
Maybe you are starting out too and have the same thoughts I did back then.
I’ll be able to quit my job in 90 days!
I’m the exception – I’ll take the right actions faster than others!
Yeah, that’s what I thought to in the beginning.
How it all started for me!
I remember it well, in the summer of 2015 I had to take a job in Montreal, 12 hours away from my family.
My wife wanted to stay in PEI so we thought it was the only option we had.
Back then, I had been trying to build an MLM for years in the traditional way but I was excited to be going to “the big city”.
I’d surely find people out there more easily than in my little town I thought.
For a while, I worked it – talking to the new people I worked with, inviting them to the “Saturday training” and the “Wednesday business opportunity meeting”
It probably could have worked but I...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-340---what-is-mlsp-or-my-lead-system-pro-and-why-should-you-want-it/
How do you know if your online efforts are working?
I post on Facebook, LinkedIn, Twitter, YouTube, Instagram not to mention TikTok, my blog and a dozen other places.
My goal with all that is to get people to visit my blog and join my email list.
So, how do I know what is working best?
Analytics to the rescue! BTW, Google Analytics is FREE to use.
What is Analytics anyway?
Let’s make sure we are on same page here and explain what I mean by Analytics.
The term analytics itself means something like “numbers to analyze”.
It’s the words “Analyze” and “metrics” put together.
I’m sure you know that analyze means to investigate, research and understand something.
And Metrics is a means of measurement using numbers.
So, when we talk about web sites, analytics refers to counting visitors, counting what they do and in what sequence.
What does Google Analytics do?
As far as Google Analytics is concerned, they track all those good...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-339---how-to-use-google-analytics-to-track-your-visitors/
One of the main reasons I created Click eCourse platform was to give back.
It might take a while for people to believe it and to start using it and generate income for themselves, but I think it will happen.
This might be the #1 reason to use Click eCourse over other course hosting platforms (get your free account at https://clickecourse.com) but it’s was #5 in my top 5 reasons to host your course on Click eCourse platforms.
How much can you make?
Well, first, before even saying anything about amount, I must say the legal mumbo jumbo.
I make no guarantee as to how much income you can generate from Click eCourse platform.
How much you can make depends on your efforts and as such can never be guaranteed.
Even if you take all the actions I explain in this page, it’s possible you would make no income.
So, let’s get to it.
No really, how much can you make?
Well, the most you can earn is 75% of what others are paying.
In other words, if you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-338---how-to-generate-more-income-with-click-ecourse-by-promoting-the-platform/
As I mentioned before, the Click eCourse platform is more than a course hosting platform.
In the episode on the Top 5 reasons to use Click eCourse platform, I mentioned groups, the feed, your blog and syndication.
We’ll talk more about these other features you get with the platform.
What else does Click eCourse give you?
Click eCourse has lots of other features over course hosting, such as:
1- News feed 2- Blog (WordPress) 3- Course Modules & Quizzes 4- Groups (in beta) 5- Friends (in development) 6- Pages (in development) 7- Syndication (in beta) 8- Funnels (in development) 9- Sites (in development) 10- Emails (in development)
Let’s talk more about these features…
What is the news feed?
Similar to other social platforms, you can find a news feed on Click eCourse.
This is where you’ll find posts that people share in their news feed.
You’ll also find posts about people changing their profile picture and other public details.
It also...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-337---what-else-can-you-do-on-click-ecourse-platform-other-than-courses/
So you created a course and you want to sell it!
Awesome, now what?
How do you get people to buy it?
You can talk to your friends and have them go check it out and buy it.
That’s the first way to go for sure.
We’ll talk about how you can use Click eCourse (at https://clickecourse.com) to get better results…
Not everyone will buy just because they know you
But here’s the thing.
Even if they know and trust you, they won’t all buy it.
Sure, some won’t because they just don’t need it but what about those that really need it and could benefit from it?
Let’s face it, some people will only buy if they feel they are getting a deal.
Price doesn’t matter
Do you think it’s true that price doesn’t matter?
Some marketers definitely will tell you it doesn’t matter and I tend to agree with them but it doesn’t mean you can charge whatever you want.
What it means is that it’s not the price that will make someone buy first.
The...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-336---how-to-use-click-ecourse-commissions-deals-and-coupons-to-sell/
Two days ago, I posted the top 5 reasons to use Click eCourse to host your courses.
This is the 2nd reason why you’d want to use Click eCourse platform to host your course.
We’ll talk about how easy it is to create a video course.
Now, don’t get me wrong, there are lots of other online course and much more complex courses than simple video courses, but this is what we will show you how to do here.
What do I mean by a video course?
First, let’s clarify what I mean by a video course.
In it’s simplest form, it’s a video that teaches something.
It could be a 2 hour or 20 hour video that you just watch and follow along.
In the context of this post though, I’ll use the example of a course that is comprised of 4-10 shorter videos.
Perhaps 5-20 minutes videos
How to create a video course on Click eCourse
It’s really super simple to create a video course on Click eCourse.
All you need to do is the following:
1- Record the video,...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-335---how-to-easily-create-video-course-using-click-ecourse-platform/
Yesterday, we talked about the top 5 reasons to host your courses on Click eCourse.
The first reason was that it was free and easy to setup your account.
So, we’re going to talk about that now and show you how easy that is to do.
Creating your account
When you first visit https://clickecourse.com, you will see the About page and all you need to do is click on the Register link on top of page.
If you are accessing page from a mobile phone, you’ll first need to expand the “hamburger menu” by clicking it.
Which will open the menu options and you can click the register link there.
Once your click the Register link, you’ll get a popup that you can choose to use your Facebook account to register.
Or you can actually enter an email and password.
What if you get course link?
If you want to promote your course, you’re not going to send people to the hosting platform “about” page, but rather your course page.
For example, if I want...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-334---how-to-setup-free-account-on-click-ecourse/
Where should you be hosting your online course?
There are so many platforms out there, it’s crazy to decide.
Every platform has it’s advantages but also it’s disadvantages.
Some are expensive, some are complicated, some are missing features.
Obviously, I would suggest you use Click eCourse (at https://clickecourse.com) since I’m the creator of the site!
Why I created Click eCourse?
I created Click eCourse because I found other hosting sites to be expensive and complicated to setup a course.
I had several courses I wanted to host and decided the best way to get what I want was to just create it.
I know – if you built it there will come – isn’t true – and I don’t expect it either.
This is why I put this list together.
Top 5 reasons to host your course on Click eCourse
So, the top 5 reasons are:
1- It’s free to setup an account for you or your students 2- It’s easier to create a video course 3- You can offer commission,...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-333---what-are-top-5-reasons-to-host-your-course-on-click-ecourse-platform/
It’s crazy when you think of everything you need to do to grow an online presence.
I know they say to start with just one platform until you get good at it but eventually, you want to be present elsewhere.
It’s like your email list – they say to email every day!
Then you need to post everywhere!
Crazy right?
What do leaders do?
It’s true you need to be careful and not compare yourself to others…
They say though that you should model what works, right?
So, if you’re trying to model what works, how do you know what that is?
You look at what leaders are doing.
It doesn’t mean you have to do it all right away, but you probably want to eventually get there.
Leaders post on all platforms every single day and they also email their lists every day.
How can you model them?
Well, one thing you can do is create a different post for each platform and an email for your list.
Say it takes you an hour per platform…
That will take you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-332---how-to-use-your-daily-blog-posts-to-send-email-broadcasts-with-aweber/
I’ve been talking about syndication for a long time.
Actually, probably a year now.
I started posting online over 5 years ago and although it’s almost always been daily, it’s been for sure since March 2018
but that was only on Facebook and YouTube
Why post everywhere?
It may seem like a huge amount of work to post “everywhere”.
I know, I felt like that before too.
I figured out that focusing on ne platform might be a good idea in the beginning, but I did’t want to rely on it.
What if my account got shutdown? What if I lost my page? What if my ads stopped being allowed?
I have friend who lost his 5000 friends because his account got shut down.
I lost a page with 23k likes and then another with 18k likes.
My Facebook ads account got shutdown (I did get it back though)
Being “everywhere” allows you to grow an audience on all platforms without the worry of loosing everything if you loose one.
I want to be like Gary!
When you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-331---posting-daily-everywhere-is-possible-heres-my-daily-process-that-you-can-do-too/
You could just run your 5 day Challenge in Facebook.
I’ve done that plenty of times.
At the end, you will usually want to offer something to your students to get even more results, right?
What if you want to give commissions to anyone who invites people in the free group?
Keeping track of commissions
If you were to simply use the free Facebook group, you’d have to manage commissions if anyone else referred someone to the group.
Sure, you can setup an affiliate program so that anyone in the group asks whoever invited them for their link.
That works but there’s a problem with it.
What if the person doesn’t remember who invited them?
Or worse – more than one person did…
The loss of sales
If your members aren’t confident that they’ll get credit, they won’t promote your free challenge much.
Worst, what if they promote it and the referral decides to use someone else’s link?
I guess there’s different trains of though on this...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-330---how-to-use-click-ecourse-to-have-extreme-success-with-5-day-challenge/
OMG, I’m in Facebook jail!
Again!
Yes, I’m a very very bad boy indeed!
I’ve done some terrible things, some really bad things… I’ve shared my course income video to 20 groups!
Isn’t that totally awful?
My content isn’t spam, or is it?
One thing you have to realize is that you’re not in control.
You might think your content is amazing and welcome.
I certainly think that – you’re reading this aren’t you?
The problem though is that no matter how good your content is, there are some who disagree.
They think it’s spam and that means it’s unwelcome to them.
How does your content become spam?
The fact that someone thinks your content is spam doesn’t make it spam, but it makes it spam to them.
Social media doesn’t know if your content is spam of not.
Well, they do have certain words they might look for but overall, they don’t care.
So why was I put in Facebook group jail then?
That’s a good question…
Becoming...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-329---how-i-got-in-facebook-group-jail-and-what-to-do-to-prevent-it/
Now that you’ve got something to promote, you’re starting to see how much time it takes to reply to everyone.
What if you could automate the replies?
Wouldn’t that be amazing?
I went crazy a few years back when ManyChat first came out.
Well, actually, it was Facebook messenger automation that came out and ManyChat was just one of the options out there.
I lost my first page
Back in the day, I setup ManyChat to do exactly what I”m about to show you how to do and was able to get lots of subscribers and interaction with my posts.
I grew my page like crazy with new likes and new subscribers in ManyChat to get over 600 new subscribers in just 2 months.
But I lost my page because I didn’t focus my audience properly.
All those new subscribers were coming in because of the cryptocurrency craze I was in at the time.
So anyone in my audience before then that didn’t like cryptos, left my page or flagged my content…
Eventually making me...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-328---automating-facebook-comments-with-manychat-and-ads/
It’s one thing to create funnel, but you also have to make it do things for you.
Creating a page where someone can enter an email is pretty useless if you have to manage those emails.
Well, maybe not useless, but once you start to grow, it becomes really hard to manage that.
Of course with my current pre-launch of my software, I had to create a funnel, an email list and have the ability to get paid for pre-launch purchases.
Setting up your accounts
Before you can integrate all this, you’ll need a few things.
A funnel software creator, an email list provider and a payment gateway.
If you already have those, great, if not, this is what I use and you can too.
1- Click Funnels software – get your 14 day free trial at http://cf.jeansergegagnon.com 2- aWeber email provider – get your free account at http://aweber.jeansergegagnon.com 3- Stripe payment processor – setup your account at https://stripe.com
Creating your email list
Before you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-327---connecting-your-funnel-autoresponder-and-payment-gateway/
Awesome – now you have a chrome extension software to launch (same applies for a new course), what’s next?
Actually, you can do this even before the software (or course) is ready.
That’s what I’m doing.
I’m doing a pre-launch which you should still use a funnel for.
What’s a pre-launch?
With pretty much anything online these days, you’ll want a funnel.
Personally, I’ve been using Click Funnels for a few months and am starting to get good with it.
If you don’t have it yet, I’d love to help you out – get a free 14 day trial at http://cf.jeansergegagnon.com and message me if you have questions.
Ok, so a pre-launch…
It might seem obvious, but let’s clarify it so we’re on the same page.
Yes, it’s about launching before you have the software or product available.
The difference between a launch and a pre-launch is really just that.
Why a pre-launch?
One of the most amazing things about software or course pre-launches...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-326---creating-your-sales-funnel-to-launch-your-software/
If you’re living under a rock or this is the first time you hear about me, you wouldn’t know how excited I was about this.
Just a few weeks ago I started my journey to my own Chrome Extension business.
I’m so excited because it’s a super simple process and I’m already getting my extension done.
I was able to hire a programmer for just $100!
What is a Chrome Extension?
In case you don’t know what a Chrome Extension is, let’s explain that.
Chrome is the program you use to browse the web.
It’s similar to Microsoft Edge or Explorer, to Safari or Firefox but it allows you to add functionality by installing Extensions.
Chrome Extensions are a tiny pieces of software that do little tasks for you.
They can:
- Capture your screen and save a video or image of it.
- Download videos from web sites.
- Show definitions of words when you mouse over them
- Automatically reply to Facebook messages
- Gather comments in posts to save to a...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-325---how-to-start-your-own-chrome-extension-business/
Now that you have a Facebook group setup for your challenge, you need to get people into it.
Of course, you’ll want to invite people, have conversations with them and possibly setup ads to promote it.
But you’re just one person.
Sure, if you have a huge following, it might be easy for you.
But, there is a better way.
How to get others to promote your challenge?
Just like anything amazing in life, your friends might want to tell their friends about your challenge because it’s so amazing.
If it is the case, then wonderful and you have amazing friends that do that out of the kindness of their heart.
What if, like everyone, they have more interest in their results?
Maybe they are worried about you stealing their friends if they invite them.
You have to give them a reason to promote it.
They all know you have something to sell at the end.
If you’re a warm blooded human marketer, you’re going to have something to offer at the end of your...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-324---how-to-get-others-to-promote-your-5-day-facebook-challenge/
Yesterday, we talked about what you need to have a successful Facebook 5 day challenge.
Part of that is getting people in your challenge.
Without anyone, it’s not the best although there is something to be said for practice.
Getting people into your challenge can be as simple as inviting them but we’ll talk about longer term goals here.
Inviting people to your challenge
Even though we start with a discussion on inviting people, keep in mind this is the most basic way to go.
It’s still a very valid way to do it and you can certainly start with that.
As a matter of fact, that’s how I did my first challenges.
I would post that I was having one, with the topic and what they’d learn and just invite those who commented.
You can also simply have conversations with people you think could be interested and leave it at that.
What not to do
Before moving on the the next things you will want to setup, let’s cover what not to do.
You might be...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-323---how-to-get-people-to-your-5-day-facebook-challenge/
If you’ve been online building a business for any length of time, then you’ve seen or heard of Challenges.
The most popular challenge on Facebook is usually a 5 day challenge.
Right now, I’m going though a 30 day challenge called the OFA (or One Funnel Away) Challenge from Russell Brunson and Click Funnels.
Recently, I also participated in the 5 day challenge on building a subscriber based business.
Why 5 days?
I could talk about a 10 day, 15 day, 30 or even 60 day challenge.
Those are all great and if your content isn’t easily digestible in 5 days, you might need to make it longer.
I caution you though as the interest of those who join your challenge gets weaker as time goes on.
Most people can handle a 5 day challenge must more easily.
Also, your content doesn’t need to be delivered in 5 days, you can deliver a part of it.
And what I mean by “part of it”, is not to teach something that will be of no use unless they keep going...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-322---how-to-prepare-a-successful-5-day-facebook-challenge/
Imagine having your own multi-million dollar software business!
Wouldn’t it be amazing?
Even if you have no programing skills or no business background, it’s possible for you to start with as little as $100!
I am super excited to be starting on that journey myself!
Imagine your own software company
It’ quite the thing to have your own business, but everyone wants a software company.
I mean, it’s low overhead costs once your have the software to sell is a thousand times better than inventory and storage costs.
Imagine owning a t-shirt printing company, you’d need to stock up on a bunch of different colored shirts and sizes.
Or a restaurant with all that goes with staffing and food waste management.
Not to mention a location to store any stock or receive customers.
With a software company, you don’t need any of that.
You can sell it at $10, $1000 or $10000 and it just costs you pennies to copy and send to customer!
It’s the best...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-321---how-can-you-start-your-own-multi-million-software-business-with-just-one-hundred-dollars/
It’s official, I’m in the chrome boss elite program!
If you don’t know what that is, it’s a program by Kim C. Dang that teaches your how to generate full time income from your very own software business.
I have no idea if it will be open when you read this but she’s given me the okay to teach it myself too as I go along.
Can you really have your own software company?
It’s funny how things change even though they are exactly the same, isn’t it?
I must have listened to Russell Brunson’s book Expert Secrets 20 times by now but today, I heard something new.
I always thought I should build a software company like his click funnels software, so I build click ecourse and I’m still working on features after 2 years.
Anyway, what I heard today was that he started with a simple software that he paid some developer from Russia $125 (I think he said) and started selling it.
You can do this too! You don’t need to be a programmer!
What...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-320---what-are-the-5-simple-steps-to-your-own-software-business-without-being-a-programmer/
It’s pretty obvious that we are all (well almost all) in it to make money.
We create courses to sell them and generate income.
Why would anyone read “course income secrets” if it’s not to make money, right?
I know, I know, it’s not just about making money.
Why making money isn’t enough
As much as we all need money to make the world go round, doing something just for the money is doomed to failure.
There’s lots of reasons for that, one of which some would say is voodoo, and that’s the law of attraction.
Others call it the science of quantum physics.
No matter if you believe it or not, it’s hard to argue with the statistics.
95-99% of business fail unless their primary goal is helping others.
What does helping others have to do with it?
Well, I’m not going to go into crazy philosophical or spiritual discussions but suffice it to say that if you’re only in it for you, many forces out there will try real hard for you to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-319---how-to-structure-your-course-different-ways-and-make-more-money/
If there’s one thing you’d expect from a series called “Course Income Secrets”, it’s probably training on how to create a course!
Am I right or am I right?
Well, yesterday was my birthday (Jan 26) and I gave myself an amazing gift, I’m sure you’ll hear more about it soon.
Anyway, how do you get that first course done?
First steps to creating your course
The very first thing you need to do, even before creating the course, is to make these decisions.
1- What will be the topic of your course? 2- Who will you be teaching it to? 3- What will they get from going through it?
These seem simple, and they can be, but they aren’t always the easiest thing to clearly define.
We’re not going to go into this here but you can find lots of other episodes on my blog about these topics.
Delivering the course
Once you know what your course is about, who will be interested in it and what they will get out of it, you need to thing about how...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-318---what-is-best-way-to-create-and-host-your-first-course-online/
It’s my birthday and I’m going to give you a life changing gift!
I want to give you a free pass to join a program I’ll be putting together soon.
Truthfully, I’ve not been this excited in a long time – actually the most I’ve been since starting my online journey over 5 years ago!
Obviously, I can’t make any income claims or promise you can achieve anything but I’m jumping in with both feet.
How do software companies get started?
Most software companies get started the same way as any other business.
You become a star programmer, create a killer program, talk to a VC, get millions and hire a ton of programmers.
After about 5 years, if you’re lucky, you start being profitable.
That’s how I started my company back in 1998 – Newlix Corporation
I created a killer piece of software, we started the company, then got 6 million in funding and hired 20 developers.
However, in 2001 we had to shut it down
What’s the real winning...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-317---how-can-you-create-full-time-income-from-a-tiny-software/
What if I told you that you could start a multi-million dollar software business right now without being a programmer or knowing anything about the industry?
Imagine, your own software company…
Obviously, I can’t promise millions or being the next Bill Gates, but I can promise it’s possible for you too
What do you need to know?
Before I tell you want you need to know, let’s go over what you don’t need to know…
You don’t even need to know:
- A programmer.
- How to program
- How to store and publish code
- How to integrate a payment gateway
- How to setup an email list and broadcast emails
- How to hire an assitant
- How to find customers
- How to get sales
- How to create a winning piece of software
- and the list goes on
What do you need to know then?
All you need to know is how to follow instructions!
Easy right?
Who can guide you?
Even though, I’m a programmer and I’m learning the steps to do all this, and I could surely...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-316---how-to-start-your-own-software-biz-with-no-tech-knowledge/
Let’s talk about adding a chat bot to your WordPress blog site.
It’s really quite simple to do and so many worry about the tech.
In this episode, I’ll show you how easy it is to add a chat bot to your WordPress blog site.
By the way, you can just as easily add it to almost any website that you have header code edit access.
What is a chat bot?
Before getting into it, let’s make sure we’re talking about the same thing.
When I say “chat bot”, I mean a piece of software, or a computer, that can have a conversation with your web site or blog visitor.
It’s usually a little hovering icon on the bottom of your site that users can click to interact with.
On my blog (this page you’re reading now), it’s a picture of me with my hand pointing to a message to click for help.
When you click it, a popup opens with the start of a conversation.
You can fully customize the conversation and the user interaction.
You can even change the fonts,...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-315---how-to-easily-add-a-chat-bot-to-your-wordpress-blog/
Once you’ve got your course available online for others to buy, you’ll want to offer some deals or coupons, at least sometimes.
Most online course platforms support some form of coupons or deals.
Today, we’re going to show you how to add deals and coupons to your course on Click eCourse.
What kinds of coupons and deals can you create?
On Click eCourse, you can create a number of different deals and coupons.
Deals are a special price or a percentage off that visitor will automatically be shown if they are in the proper time frame of the deal.
A deal can have an optional start & end date and can also have maximum uses as well as frequency expiry special treatment.
For example, you can create a deal like these:
- Create a deal that expires on a certain date
- Create a deal that only starts in future and ends on certain date after that
- Create a deal that can be used only X number of times to buy course
- Create a weekly deal that expires on...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-314---how-to-add-coupons-and-deals-to-your-online-course-sales/
If you have a course that you are selling online, they say the best way to get sales is to actually talk to people.
People will buy a course from someone they know, like and trust…
They’ll also buy it if someone they know tells them it’s great.
Lastly, if they see lots of strangers say it’s a great course.
How to scale your sales?
Of course, you can spend thousands in ads to sell your course.
What if you don’t have that money (yet)?
You can spend all your time talking with people online until someone buys it.
What if you don’t have that time?
You can hire someone else to do the talking for you and pay them commissions.
What if you can’t find that person?
Chat bot to the rescue
If you can’t spend the money on ads, spend the time talking to everyone or hire the right person to be you, next best thing is a chat bot.
The cool thing about a chat bot is that you can tailor it to be close to what you’d say and do.
You can even...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-313---how-to-offer-special-deal-on-your-course-using-a-chat-bot/
Did you know you can create a chat bot demo for someone else and they can demo it without making any changes to their web site?
That’s right, you can create a chat bot and send your prospective clients a link that they can see the chat bot on their website or blog.
Pretty cool right?
Well, I think so lol
Getting your chat bot
Before you can demo a chat bot for your prospect, you’ll need the software.
I’m not sure how long you’ll be able to get the lifetime deal but as I write this, there’s still a $37 lifetime deal for this software.
You can check it out at http://info.MyConversioBot.com to see if the deal is still available.
You can create any number of bots for different web sites and blogs.
Creating a bot for someone else
With the agency license, you can also create any number of chat bots and allow others access to configure.
Let’s just get into creation of a bot to show as a test on someone else’s site.
Go to the My bots...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-312---how-to-build-a-chat-bot-and-demo-it-for-someone-else/
It’s been a week and I’m super excited to be going through this challenge.
I gotta tell ya, I’ve done lots of challenges – I mean LOTS – and this is by far, the most valuable to me.
Get in on the next one at http://ofa.jsgagnon.com
Even after just the first week, I can already tell that it’s going to be worth hundreds of times the silly $100 if cost to get in.
What is OFA?
So, OFA, stands for One Funnel Away and it’s really the flagship tag line in all of Click Funnels and Russell Brunson’s communications.
It refers to the fact that you never know when you’ll really make it.
Even though you don’t know how far you are, knowing that there is a path to your success and it really is just about never quiting because you are possibly just one funnel away.
Your next funnel – your next pic hit might be the one that makes you those millions!
The One Funnel Away Challenge
It started a few years ago with Russell wanting to help more...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-311---insider-view-of-the-ofa-or-one-funnel-away-challenge/
There are literally hundreds of ways to build your email list online.
Today, we will talk about using two tools that work well together.
Using WordPress and aWeber to build your list.
Getting a WordPress web site
If you don’t already have your own WordPress site, you can get it from click eCourse platform.
We include in the free options the ability to setup your own WordPress blog.
Just go to https://clikecourse.com and click register on top right to get your free account.
If you’re on mobile, first click the hamburger menu item
To reveal the Register menu item
You will see a register account popup.
Click on Continue with Facebook (or it may say Continue as YOURNAME) to use Facebook login (or you can enter email, you’ll just need click link in email to validate)
You’ll see the Facebook popup asking for permissions. Click on the Continue as YOURNAME button.
You should see a message that registration with Facebook was...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-310---how-to-use-only-aweber-and-wordpress-to-build-your-email-list/
Did you know that you can add a chat bot to any website?
You can even add it to a funnel or capture page!
Imagine having a little chat bot on your funnel page, or on your course sales pages, cool right?
So how can you do that?
Check it out at http://info.MyConversioBot.com!
What can a chat bot do?
It’s pretty awesome that you can add a chat bot to your website, your blog, your funnel page or capture page, but what can it do?
Lots of stuff, but mostly have a conversation with your visitor.
Maybe they have questions, or they aren’t sure what to do…
Your chat bot can be generic or super specific to the page they are on.
It can ask them for their name, their email, their phone number and add them to your list.
It can guide them through a complex process by asking questions and changing the messages based on their answers.
It can setup appointments, or offer them special coupons.
How to add chat bot to your page?
There are a few ways you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-309---how-to-easily-add-interactive-chat-bot-for-your-blog/
I’ve been using this really cool chat bot on my WordPress blog for months now.
I actually got it setup first in July 2020 and it’s been working tirelessly getting me subscribers and even made a few sales from it.
Pretty cool, right?
What if you could do that on your blog or any other web site yourself?
What is a chat bot?
Let’s first explain what I mean by a chat bot…
There are literally hundreds of them out there…
But they all pretty much do the same thing, some with more bells and whistles than others.
Some also more expensive than others, so kee that in mind when looking.
The one I use was a one-time lifetime purchase of $37 (not sure what it is now)
In any case, it’s a piece of software that asks your visitors questions and based on their answers has a conversation with them to help them along a path you define.
What can you do with a chat bot?
You could, for example, ask them why they are visiting your site and offer them...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-308---how-to-easily-create-interactive-chat-bot-for-your-blog/
I got a message from a new friend the other day and they mentioned that they noticed I wasn’t getting much engagement on my Facebook profile posts.
They also said that sharing my videos from my page to my persona profile was an “engagement killer” in Facebook.
I checked out their profile and could see they probably knew what they were talking about.
Should you care about engagement?
Don’t get me know, I appreciate feedback from other marketers but I already knew all that.
It’s not like I’ve been online for over 5 years that I haven’t learned about how to get engagement on my personal posts and how Facebook penalizes you for sharing posts from your page.
But, given I knew that already, why wasn’t I doing something about it?
Why didn’t I care about the engagement enough to do something about it?
When can you not care about engagement?
That’s the real question, right?
When is it okay to not care about engagement?
The answer...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-307---why-is-no-engagement-still-okay-on-social-media/
In the previous episode, I told you I wrote a free e-book on the 12 steps to your online success.
I covered the first 6 steps in that episode and today, we’re going to cover the last 6 steps.
You can get that e-book for free at http://onlinesuccess12steps.com/
If you haven’t read that episode, we should make sure we first cover what is success.
What is success to you?
As we discussed in yesterday’s episode, you should know what success means to you.
It means something different for everyone.
You might care more about gardening at home or going out for walks every day.
Or maybe you want to travel the world, go relax on the beach, go on shipping sprees or hiking the Amazon!
No matter what success is for you, only you can decide what it is.
What is success for me?
Just to give you some ideas, my success looks like this:
- Not having a day job or a boss that tells me what to do when and that I need to ask 6 months ahead of time if I can...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-306---what-are-the-last-6-steps-to-achieve-success-online/
Over a year ago, I put together a free e-book on the 12 critical steps to your online success.
It’s been too long since I talked about it, so I decided to do these two episodes to talk about it again.
Before getting into it though, let’s get one thing clear.
Should I define success?
Recently, someone told me something that got to me realize something.
Cryptic eh?
Well, if you didn’t know, you can get this free e-book by going to http://onlinesuccess12steps.com or click the image on the side of my blog.
So, what he told me was that my message wasn’t precise enough.
In other words, instead of saying it’s the 12 Critical Steps to Your Online Success, I should say something like:
- The 12 Steps to Your Online Course Creation Success
- The 12 Steps to Making 10k a month online
- The 12 Steps to Selling your Course Online
- The 12 Steps to generating income from courses online
- The 12 Steps to generating Income online so you can quit your...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-305---what-are-the-first-6-steps-to-achieve-success-online/
So, you got your Facebook Ad account or Business account disabled!
I’ve been running Facebook Ads for over 5 years and was taken off guard when I was no longer able to edit my audiences.
See, every day, I post these episodes and add the Facebook video post to the list of videos to my custom audience.
But, on Dec 24th, 2020, I got the dreaded message “This a account is prohibited from advertising”!
How could they do that to me?
At first, I was in shock!
I mean, seriously, I’m not doing anything wrong!
I’m just adding video viewers to an audience!
A few days before, I had tried to boost two on my daily video posts but both got rejected for “MLM”.
My videos have absolutely nothing to do with that so I knew it was a false negative, but I didn’t bother asking for a review.
Maybe that’s what I did wrong?
Requesting a review of your business account
If you got your business account disabled as well as your ad account like me, you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-304---what-to-do-when-facebook-ad-account-gets-disabled/
I’ve been busy creating daily content and because I only have limited time, it’s been a struggle to get the new features out of Click eCourse.
If you didn’t know, I’ve created a course hosting site that you can find at https://clickecourse.com
I know there are tons of hosting options but I couldn’t find any that met my needs, so I decided to build it myself.
What is Click eCourse anyway?
Let’s explain first what the site is.
First a foremost, it is a course hosting site but also:
- An affiliate site
- A social media site
- A WordPress blog host
- A syndication asset creation engine
- and more (also more to come)
You can easily create a course that you can sell and that others can promote for you if you choose.
You can also promote the site as an affiliate and earn up to 75% in recurring monthly income.
What features are currently in the works?
The features currently being worked on are the following:
- Course landing page editor -...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-303---what-is-coming-soon-to-click-ecourse-platform/
If there’s one social platform you should be using to grow your business, it’s definitely LinkedIn.
You might want to just use it to find a job too.
It’s really the most business oriented of the social media platforms right now.
Even though it’s becoming more and more used similarly to other platforms, it’s still the best for business growth.
Why LinkedIn?
When you think of LinkedIn, you’re probably like most of us and just think of a job resume.
It really is used by job seekers to find new jobs and recruiters to find new employees.
A few years back it was an afterthought but now, many companies and recruiters won’t even consider someone who doesn’t have a LinkedIn profile.
Especially in the IT (computer industry) field, which I am part of.
What do you need to do?
To grow your business with LinkedIn, you’ll need to do the following
- Have a great profile
- Have lots of connections
- Have conversations with your connections -...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-302---how-to-use-linkedin-to-grow-your-business/
Another year is behind us and I took lots of time off between Christmas and New Years.
Now I have to catch up.
I would just skip a week but that doesn’t feel right to me.
What is your daily activity?
The first thing you need to ask yourself is what is your daily activity.
I mean, what did you not do while you were off?
For me, it’s quite a few things but that’s because I choose to do those things.
Why not plan ahead?
One thing I should have done is plan ahead.
Why didn’t I?
Mainly because I didn’t even think about it because I actually thought I’d have enough time to do what I normally do.
I had planned to work 4 hours a day to keep up but that made me realize that even though it takes me about only 2 hours a day, it’s not contiguous time.
What I discovered
It’s crazy how you don’t realize how you work without being put in the situation where you need to be clear.
During the week, I wasn’t able to accomplish all I...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-301---how-to-catch-up-after-some-time-off/
A new year is here!
This is when we usually think of New Year’s resolutions.
I’ve been taking lots of time off in this last week.
It was a restful week but I can’t help to think about the plans for the New Year!
This is short one
I will make this post short though because it was a long year.
Lots has happened in 2020 and we need a fresh start.
I had the last week on 2020 off from my day job.
I did still want to keep up with my episodes and blog posts although I didn’t full keep up.
It did make me realize a few things.
What’s to come for 2021?
I don’t know about you, but 2021 will be a year of results for me.
I’ve told myself that in the past many times but this year is different.
Many new friends were made, many new skills were learned.
Even though 2020 was the year of the Pandemic COVID-19, it was a year with lots of learning and skill improvements.
Conclusion
As I said, this it a short blog post.
It’s all about...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-300---setting-yourself-up-for-success-in-2021/
What did you accomplish in 2020?
It was a pretty crazy year for sure, one that we will remember forever.
It was also a very sad year for many, some lost loved one to the pandemic and many got very sick.
We were very lucky to not have been hit by covid-19 but I know many weren’t lucky.
My big accomplishments for 2020
The year started off with my new eBook – The 12 Critical Steps to Your Online Success and I ended up putting that together with 12 videos.
I learned a lot myself putting that together.
I even took action on the steps myself to move forward.
It became my current lead capture eBook which you can get at http://onlinesuccess12steps.com/
Then came TikTok
Since I had started my TikTok account near the end of 2019, I had learned a lot about TikTok.
I started talking to others about it.
At the time, I was doing weekly calls with my mentor Marc Lalonde and he encouraged me to create a course
Which I started working on by February...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-299---taking-stock-of-2020-and-setting-yourself-up-for-success-in-2021/
Before you can host a successful master class, you need a few things to keep track of who is attending.
Unless you want to just deliver it in a Facebook or YouTube live session, which I don’t recommend, you’ll want to get these things setup.
There’s definitely a lot to do to host a master class and I’ve been talking about it a lot since I’m preparing to do one myself.
Let’s get you setup for a successful master class.
Preparing the basics
The main things you’ll need to get people to your master class are the following.
Of course, you will need to figure out how to get people to it, but this is what you need to be professional.
1- A Place to host the course 2- An email list provider 3- A Funnel creating service
These are important to have if you want to scale and have a successful course later on as well.
Let’s get into more details on each of these
1- A Place to host the course
It probably feels like something you don’t need...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-298---what-do-you-need-to-get-people-to-your-master-class/
I’ve been talking a lot about Master classes recently.
It’s one of the most effective ways to generate income online.
As a course creator, you definitely want to create course and the simplest way to make sure your courses are what people want is to deliver them as master classes.
The process you need to go through to host a successful master class is long but not complex when you understand the steps.
What is a master class?
A Master class is basically a class that is the source of the course.
Think of it as the best of what you know taught in multiple live online sessions.
You end up with recorded live sessions you can then use to create your course.
Step by step guide Let’s lay out the steps to deliver your master class and get it to a course you can then sell.
Here are the steps we will get into more detail below
1- Have topic of interest to your audience 2- Come up with your “One Thing” 3- Find a course hosting platform 4- Find...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-297---how-to-host-a-successful-master-class/
If there’s one thing that is constant in the course creation world, it’s that we don’t always know what our audience really wants.
Sure, we can guess pretty good, especially if our audience is us in the past, but we can’t know because they aren’t really us.
This is what an Ask Campaign is al about.
The idea is getting to know what your audience really wants to know.
Before setting up your Ask Campaign
The whole idea is about making sales online with something you created to get people some results.
Hopefully by now, you know what your topic is and what the general lessons or modules will be about.
You’ve decided on a place to host your master class and the lessons.
You’ve also decided when and how you will deliver the master class live to your first attendees.
What you need for an Ask Campaign?
Before you can do an Ask Campaign, you’ll need a few things.
The most important is your “one thing” – this is the phase you use...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-296---how-to-setup-your-ask-campaign-for-your-master-class/
When you think about a master class, it’s easy to think you aren’t worthy of it.
You think to yourself: maybe I can do a class on this but I’m not good enough yet to do a master class!
Don’t kid yourself, you are good enough!
The most important thing you need
That takes us to the most important thing you need to host a master class.
It’s belief – belief in yourself, in the ability to delivery the class.
A master class is just like any other class but with a different name.
Why is it a “master” class?
I’m not sure what the real reason is, but for me, it’s about it being more important, being first or being more complete that just a regular class.
Choosing your topic
The next important thing you really need is to choose a topic that others will be willing to pay for.
I mean, if you are doing it to generate some income.
Obviously, if you just put it together to make money, it’s not going to work for very long.
It needs to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-295---what-do-you-need-to-host-a-master-class/
If you’re putting together a master class, you’ll need people to attend.
You could get people to join by spending money on ads, but no one has enough money for that
Of course, once you have lots of social proof and you can sell your final recorded master class for $2,000 or $5,000 then ads will be fine I’m sure.
But what about in the beginning?
Before you have any social proof and ads would cost way too much?
Before getting people on your master class
Before we get into how to get people into your master class for free, let’s talk about getting your master class ready.
In previous episodes, I explained what a master class is and what you need before you can even start talking about it.
You’ll need things like a capture page, an email list, a course hosting platforms and a master class landing page.
Learn more about all these in Course Income Secrets #293 – Planning your Master class to sell it as a course
Ok, let’s get to the Top...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-294---top-5-free-ways-to-get-people-to-your-master-class/
Yesterday, I talked about a mastermind that you could turn into a course.
I probably should have said a master class because that’s really what it is.
Today, we’ll continue on that path.
In the end, it’s about putting together something that has value to your audience using a live format first.
What is a Master Class?
I’m not sure that there’s a single definition for a master class but this is my interpretation of what it is.
Personally, I see a master class as something that comes first.
It’s the master template or the first version of a class.
Typically, it’s a long process and takes several hours – I’d say anything above 12 hours could be considered a master class.
What’s difference between mastermind and master class?
Again, this is my interpretation, but for me, a mastermind is where multiple participants engage with the other participants to answer questions and give their perspective.
In contrast, a master class...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-293---planning-your-master-class-to-sell-it-as-a-course/
This is exciting – you’re gonna sell a course from a live mastermind?
Wow, I love that idea – well, actually, I’m doing that!
Let’s see how it’s done.
Just like any other course, it need a few basics before you can hope to sell it.
Getting started
The first thing you’ll need to make sure you are clear on is the topic of the course.
That doesn’t mean what the course is about, although that’s important too, but rather what students should expect to get out of it.
Some call that “the one thing”.
Actually, this is what Russell Brunson calls it in his funnel trainings and his perfect webinar framework as well.
Me, I’m going to do a 10 week live mastermind to teach this one thing:
How to make your first sales with a webinar without stressing out about if you’re doing it right
The rule of thumb is that your “one thing” should be a phrase like “How to ____ without ____”
How long will your sessions be?
The other...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-292---how-to-sell-a-live-mastermind-and-create-a-course/
I got approved!
Well, maybe it’s not such a big deal, I’m sure they are approving lots of marketers.
I’m not sure anymore how I requested access to the platforms, but I’m guessing I wend to the TikTok ads url and requested it.
Anyway, I received the approval email and proceeded to setup my account.
Setting up the account
The first thing you’ll need to do is go to https://ads.tiktok.com and register the account.
It looks like they are opening the platform now, but I’m not sure if you can just register or not
In my case, the invitation link showed up in the URL, so I can’t be sure what would happen if you tried to register account – let me know what happens if you do.
Next step is just setting up the account basics such as Business Name, Phone and Currency.
Then you enter more info and choose your industry
Finally, you enter credit card information and add funds to your account.
Creating your first Ad
The process is quite...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-291---first-view-and-setup-of-tiktok-ads-manager/
Yesterday, I created a new funnel with Click Funnels.
You can check out that episode at http://cis289.jsgagnon.com
Unfortunately, 45 minutes wasn’t enough time to create that funnel.
I got to page 2 and needed more time so I decided to do it in a second episode.
Getting a Click Funnels account is free
Before we move on though, make sure you have your Click Funnels account to follow along.
Go to http://cf.jeansergegagnon.com to register for your free 14 day trial of Click Funnels.
You’ll just need to click on the big blue Start Free 14 Day Trial Now button.
The next step in funnel editing
Since we really discussed the basics in the previous episode, let’s talk more about integration and other settings.
One thing you might want to do is remove a page from your funnel after you create it.
You can do that very simply by clicking on the x next to the page
and then click on OK on the popup confirmation
Which will remove the page from your...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-290---creating-your-first-funnel-with-click-funnels---part-2/
I’ve been putting this off for way too long.
I have created over 29 funnels in an other tool.
I have yet to create a live one in Click Funnels!
Even though I’ve been paying for my account for over a year!
Crazy right?
Creating your first funnel
Before you can create your first funnel, you’ll need a Click Funnels account.
The good news is they have a free 14 day trial.
Just go to http://cf.jeansergegagnon.com to start your free trial.
Once you have your account, you’ll see the main dashboard.
Click on the green Build a Funnel button to get started.
Choosing your funnel goal
The first thing you need to do when creating a new funnel is to choose the goal.
There are 3 common goals for a funnel.
They are collecting emails, selling your product and hosting a webinar.
You can also create a totally custom funnel
Depending on your choice, you’ll get different funnel options.
We’ll pick the Collect Emails goal to continue.
Finishing...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-289---creating-your-first-funnel-with-click-funnels/
When we talk about making money online, it’s always by selling something to people online.
Duh, right?
You might be thinking it’s hard to sell things online and you’d be right.
However, the reason it’s hard might not be what you’re thinking
What makes selling online so hard?
Selling is definitely not something that we typically think is easy to do.
However, we do it all the time in all aspects of our lives.
Most us don’t realize we do though.
As a kid, you’ll sell your mother on giving you ice cream.
As a teenager, you’ll sell yourself to that guy or girl to go to the prom or other dates.
As an adult, you’ll sell yourself for the job.
What’s the problem with selling if we do it all the time then?
Well, first of all, I’m sure you know that we actually don’t think it’s selling in those situations, but believe me, it really is.
I can’t say it’s this for everyone, but the most common thing that makes us thing...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-288---figure-out-your-one-thing-your-single-message-for-your-product/
Knowing that you need to post on social media is the first step in growing your online audience.
Of course, then doing it has to happen, right?
But what about the type of content to post?
How do the different platforms differ?
Should you be posting on more than one platform anyway?
The different types of content
On social media, there are a few different types of content that you can post.
The main 4 are:
1- Videos 2- Images 3- Text 4- Audio
There are different variations to all these and we’ll get into some of them later on but there’s lots of other post types you can do too.
Such as:
- e-books or PDF files
- Slides or presentations (power points)
- Actual documents (word, excel or other types)
- Text with image background
- meme (image with quotes or fun text)
- GIFs (moving images)
- URL (link to web page or other social post)
- and many more types
The main platforms
There are lots of social media platforms out there.
Not to say you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-287---know-types-of-content-to-post-on-each-platforms/
On the weekend I had a great call with a new friend I met online.
He helps entrepreneurs scale their online business.
We had a great talk and one thing that came out of it was that I needed to be more specific with my messages.
So, this is me being more specific.
Course Income Secrets should be about secrets to generating course income.
Today, it’s that you need to have a tribe before you can make money
What does having a tribe mean?
Maybe you’re wondering what I mean by tribe.
I don’t mean becoming a chief in a primitive culture when everyone looks to you for answers.
Although, that is partly true.
In the online world of social media, that means having fans and followers.
But it’s much more than that.
Why do you need a tribe?
The main reason you’ll need and want a tribe is because it will help you to create your messages.
Your tribe is the people who resonate with you and your message.
It’s the people who you can help because...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-286---you-need-to-have-a-tribe-before-you-can-make-money/
I was going to quit my daily videos today!
I’ve been thinking about doing them just once a week instead.
Many have said that a weekly video is good enough and that’s what top leaders do anyway.
However, as I was creating my various posts for the coming week I realized that if I created just one video a week, there would be platforms where there would be a void to fill.
What do top leaders do?
The thing is that leaders might only create a single pillar video once a week, or even once a month, but they are creating content other ways.
The other thing, is that, for me at least, I really feel that when you’re trying to grow your audience, you really need to be posting content daily.
Does that mean creating an episode every day like I do?
Maybe, maybe not, it depends.
(don’t you just love that answer lol? yeah, me neither, but it’s true)
If you can create content for all platforms n your phone, for example by taking pictures or videos and...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-285---how-to-create-daily-content-for-your-audience-everywhere-easily/
I was talking to a friend about my lack of results on a particular offer I had been working on.
She told me that she wasn’t able to understand what my offer was and we started talking about why that was.
It got me thinking about quite a few things.
Namely how much I prepare before I take action.
How much is too much preparing?
I know that opinions on this go from one end of the scale to the other.
I also think that every perspective on this is just as good as the other, so my opinion is just that, an opinion.
However, I do think that almost everyone will agree that it’s possible to prepare indefinitely and never take action because it’s not perfect yet.
But, where’s the line?
Where is too much preparation?
Is it after 20 hours, 50 hours, 200 hours?
Or maybe, it’s after 1 month, 12 months or 5 years?
One thing is for sure, and that no matter how long you take to prepare, you’ll never be ready to take action.
When should you take...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-284---how-much-preparation-should-you-do-before-taking-action/
I bet you want results really fast, right?
That’s certainly what I wanted to do.
When I first started, I told my wife: I’ll be a millionaire in 3 months!
Crazy right?
Well, why not? Sure, all the leaders told me it could take years but I say enough people getting big results after just few months, so why not me?
I was sure I’d defeat the odds.
I didn’t become a millionaire
Unfortunately, it’s been 5 years in my online journey and I’m not a millionaire yet, who’d of thought eh?
But, I am getting closer day by day.
I did learn lots and get lots of results I want to help you get in those 3 months instead of it taking you 5 years as well.
What I discovered is that there’s a lot to learn and if you don’t go about it in a focused way, you just won’t get any results.
How do you get results online?
Before we talk about how to get results, how about we define what results are?
First of all, results are unique to you.
Everyone...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-283---what-is-simplest-way-to-get-started-online-and-get-results/
What are the secrets to figuring out the stories you need for a Perfect Webinar?
I’ve been doing webinars for years and I’m still working on it.
I certainly understand why Russell Brunson talks about doing the same webinar for over a year before automating it.
The reason is simple: it takes so much time to understand everything about doing a perfect webinar.
What do I mean by Perfect Webinar?
You might be wondering what I mean by Perfect Webinar.
I mean, seriously, can a webinar really be perfect?
I guess it depends on your definition of perfect.
I’ve done about 5 different webinars over the years, none of which were perfect by any means.
Some I did 1 or 2 times, others I’ve done a dozen times.
Most people that teach how to do webinars will start by telling you that you must do them lots of times before you’ll get results (i.e. sales)
So, how does your webinar become a perfect webinar?
Russell Brunson and the Expert Secrets
Okay,...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-282---secrets-to-figuring-out-the-stories-you-need-for-perfect-webinar/
How to go live in your Facebook group and why you can’t go live in your own group?
When you create groups in Facebook, you’ll definitely want to be able to go live in those groups.
Maybe you’ll want the members to go live too.
What if you can’t go live?
Where is the button to go live?
I couldn’t go live in my group
It’s really weird, but that button was nowhere to be found.
I compared my groups, some that were years old and others a few months.
My oldest groups had it along with 16 other options for posting.
Another group, not at old had it too, along with 13 other options
But the new group didn’t have the “Live Video” button.
I had no idea why, do I reported it as a “not working” thing in Facebook.
You know, where you shake your phone and it sends off a broken feature report.
Anyway, never got anything back.
How did I figure out why I couldn’t go live?
First thing I thought was maybe it’s just an issue on...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-281---how-to-go-live-in-your-facebook-group-and-why-you-cant-go-live-in-your-own-group/
If you are wondering what are the simple steps to become omnipresent, you might be worried they aren’t simple.
I’m here to tell you that anything can be simple.
I actually have been saying that all along, things aren’t always easy but they can be simple…
Being Omnipresent can also be simple.
That doesn’t mean easy, as a mater of fact, it’s definitely not easy but it can be simple!
What is Omnipresence anyway?
When I say Omnipresence and how you can find the simple steps to become omnipresent, I mean posting every day on all social media platforms.
Pretty insane right?
Is that really something you need to do today?
I think so, yes.
Top leaders are omnipresent, they post everywhere, or should I say, their team posts for them everywhere.
Imagine creating content every single day to post everywhere, insane right?
How can it be simple?
That’s a good question…
How can it be possible to post everywhere EVERY DAY!!!??!?
Well, how...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-280---what-are-the-simple-steps-to-become-omnipresent/
I know you’ve heard that you need to be posting content every day.
More recently, you’re probably hearing you need to produce more valuable content and that might mean longer videos.
In my case, it’s 30 minutes or longer for my daily videos.
I mean, seriously, if you look at most platforms, they want more and more video content.
What does YouTube want?
It’s been a long time that YouTube has been around.
They really want you to create longer than 10 minute videos and the longer the videos are, the better your chances are to eventually allow ads in them.
Did you know you can have ads who up in your video if they are 8 minutes or more.
Of course, there’s the whole partner program and needing 1000 subscribers and 4000 views before you can receive any income from those ads placed by others but knowing there’s a 8 minute minimum helps.
Where do you start?
Ok, now that we now the platforms like YouTube want more than 8 minutes, do we just...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-279---how-to-become-able-to-post-30-minutes-videos-every-day/
One thing that I’ve been trying to put together is my origin story.
You might be thinking it’s just the story of how I got here and you’d be partly right.
In this case, what I’m talking about the Origin Story as explained by Russell Brunson in the Perfect Webinar framework.
What is the Perfect Webinar framework?
Before we even got the Origin Story, let’s make sure you know what the Perfect Webinar is.
The Perfect Webinar is a framework explained by Russell Brunson in his book Expert Secrets.
He also has a complete training just on the Perfect Webinar itself.
I can’t give it justice so you really should get it yourself (it’s a ridiculous $7 right now) at http://pw.jeansergegagnon.com
What I can say though is that it’s a framework that explains a super effective way to do webinars.
The framework talks about 4 stories and then a close
What is the Origin Story
As I said earlier, the origin story is about how you got to where you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-278---what-is-your-origin-story-and-how-to-come-up-with-it/
I bet you’ve heard lots of times by now that yo need to build a community.
One of the things that leaders like Russell Brunson teaches is that you need a tribe.
Others call it a community or a group of like minded people.
A great place to do that is in Facebook groups.
What do you need to create a Facebook group? It might seem obvious but let’s talk about the basics.
When you create a Facebook group, you need the following:
1- The group type 2- A group name 3- A group description 4- The cover photo 5- The group rules and questions 6- The content
Pretty basic, right?
So, let’s get into more details on these…
Choosing the Group type
Before doing anything else, you should know what type of group you want to create.
Each type has it’s one benefits and drawbacks.
There are 3 types of groups
1- Public group 2- Private visible group (used to be called simply private) 3- Private hidden group (used to be called secret)
The differences are...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-277---first-steps-to-building-a-community-with-facebook-groups/
I’m so excited about the Perfect Webinar framework re-do that Russell just released!
There’s an amazing deal right now which you can check out at http://pw.jeansergegagnon.com and let’s talk about it.
If you’ve been following me, you know I’m a big fan, no a HUGE fan of Russell Brunson and love everything he does.
The perfect webinar framework is abotu doing a webinar every single week for at least a year.
How did it start for me?
I’ve been doing webinars on and off for a few years.
The first one I did was in January 2017 and it was absolutely horrible LOL!
It was about Facebook automation and attraction marketing which is what I’ve been learning about since the end of 2015.
You can check it out at https://youtu.be/jr9Q_MMNG8U (I just uploaded it now)
The years went by, I learned lots and did a few other webinars.
I got better at presenting, being more confident but I never really got results from my Webinars.
Then in mid 2018,...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-276---what-are-the-4-stories-in-the-perfect-webinar-framework/
If you want to build a business online, you still need an email list.
I don’t care what anyone else told you, without an email list, you are taking huge risks.
I know a friend who lost his Facebook account with 4000 friends.
I personally lost a page with 18k likes and another with 23k likes and over 1200 subscribers.
Don’t let that happen to you, build an email list to capture those leads.
What do you need to build an email list? Now that that’s out of the way and you understand the need for an email list, even in this crazy social media world, let’s talk about what you need.
It might be simple and obvious, but let’s list all you’ll need:
1- Email list name and content idea 2- Email list host 3- Email list created 4- Lead magnet 5- Subscribers 6- Welcome emails 7- Broadcast emails 8- Capture page to allow people to subscribe 9- Easy way for people to unsubscribe 10- Campaigns to send different emails based on actions
So maybe not...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-275---how-to-create-your-first-email-list-and-campaign-on-aweber/
Have you been trying to build your list and wonder how to send broadcast emails only to indoctrinated subscribers?
First, what are “indoctrinated subscribers” you ask?
Well, they are people on your list that have received specifically crafted emails from you.
Some call these introductory emails or soap opera sequence emails.
What are indoctrination emails?
I’ve been building my email list for almost 5 years now.
In my first year, I created a list so people could get to know me.
That first list gave them a free training I could give them for free from MLSP (My Lead System PRO – check them out at http://mlsp.jeansergegagnon.com)
So, they’d get on the list by entering their name and email on page and they’d get the free training as the first email.
Then I’d send them 3 other emails that told them about me.
That would “indoctrinate” them to me.
Adding new lists
Over time, I created more lists. I used aWeber which now has a free...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-274---how-to-send-broadcast-emails-only-to-indoctrinated-subscribers/
You hear it everywhere online when you look up personal branding and attraction marketing.
Document the journey they say!
What does that actually mean?
Well, today, it means showing you what I do on a normal day when coding new features in the back end.
What is Click eCourse?
Let’s first explain what Click eCourse is.
It’s a web site, or a platform, that you can use to do the following:
- Host and sell your courses online using the courses engine
- Publish your blog posts using the WordPress engine
- Connect with other entrepreneurs using social engine
- Syndicate your content using the syndication engine
- Publish a podcast using the audio engine
- Earn income by promoting other course creator’s courses
- Earn income by promoting the platform and engines
I started building the platform in July 2018.
Check it out at https://clickecourse.com/
It’s crazy to think it’s been this long.
Of course, it started with a simple course hosting...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-273---what-goes-on-behind-the-scenes-at-click-ecourse/
It’s pretty simple to create an e-book.
You can get a bunch of tools to do it but I’m not going to show you the easy tools since I don’t use them lol
No but seriously, all you need is a text editor and some cute images.
I’ve done a few e-books over the years, 5 or 6 I think and it’s time to create a new one so I thought I could show you some of my process.
Get your editor
First of all, you’ll need a text or word editor.
Something like Microsoft Word is fine of course but if you want to go the free route (like I like), you can go for the compatible free Open Office option.
You can Google it or just go to https://www.openoffice.org/product to check it out and download it for free.
I’ve been using it for years and it’s worked great for me.
You can even read and write MS files
Start writing your document
Of course, you now need to fill your document with your words.
I like to start with an outline and then fill in the parts...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-272---create-an-ebook-with-simplest-tools-that-everyone-has/
It’s often a struggle to find the content to post.
Especially if you’re posting every day and you want your audience to enjoy your content.
I know that for me, it’s isn’t always easy.
One of the things I know I don’t do enough is plan my content ahead of time.
Planning your content
Even though this is something I don’t do enough of, it is something I’ve done in the past and it’s really helped me.
I probably should start doing it more again.
Basically, it’s the idea that you have chosen the content you will create in advance.
For example, I did 5 episodes on the Perfect Webinar framework.
That was an easy one to plan because there were 3 parts (intro, content and close) so I could do each part on each day then I also introduced the thing and showed how I used it.
It’s not always that easy
What about on the days you have no inspiration?
Those days are the days you need to have a list planed ahead.
But, if you don’t have...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-271---how-to-find-inspiration-and-come-up-with-new-content-ideas/
OMG, have you heard?
Twitter has Stories now!
Well, they are calling them Fleets as in “fleeting thoughts”, cool right?
Not sure if everyone has them but Twitter announced the rollout of the feature on Nov 17th, 2020.
You can read up on the news article t https://blog.twitter.com/en_us/topics/product/2020/introducing-fleets-new-way-to-join-the-conversation.html
What can you do with Fleets?
With the new Twitter feature Fleets, as of today, you can do the following:
- Post a text fleet
- Post an image fleet
- Post a video fleet (up to 30 seconds)
- Upload from your camera roll (either image or video)
Each type of fleet has different features, so let’s discuss them seperately.
How to create a fleet
Before that though, let’s talk about how to even create a fleet.
First off, you’ll notice they aren’t showing up on Desktop, so you’ll need your phone to add a fleet.
Load up you Twitter app and click the little camera icon on top of...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-270-what-are-fleets-twitter-stories-how-to-use-twitter-fleets/
Every day, I share to over 20 platforms!
And I don’t mean sharing a YouTube link, I mean native assets…
Sounds like it would take a lot of time, right?
It actually takes me less than 20 minutes!
What are native assets?
When I say I share native assets, I mean I share content to the platform by uploading it there.
Instead of posting to YouTube or Facebook and just sharing the link to that post on other platforms
Which you do not want, since the platforms doesn’t want it either.
Oh, and b the way, when I say assets, I mean images, videos, text, subtitles or audio files.
So, posting native assets means uploading video specifically for Facebook to Facebook, video for LinkedIn to LinkedIn, specific video for Twitter, image or video on Instagram, etc…
Before I can post, I need assets
Of course, before we can post, we need the content to be created and ready to use.
In this episode, I do not discuss how I get the assets ready, but I have...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-269---watch-me-share-native-assets-to-24-platforms-in-less-than-20-minutes/
How did Course Income Secrets come to be?
What is my story before then?
How did I get started online?
Who am I?
And more importantly, why would you listen to me of the Course Income Secrets show?
Who am I?
Let’s start with the beginning…
As you know, my name is Jean-Serge Gagnon, I am an online marketer and a programer.
What you might not know if that I have 4 daughters, a wonderful wife and 4 grandkids!
I was born in a small town in Quebec, Canada called Sept-Iles (which means Seven Islands)
I moved a lot as a kid and never really had a dream of “I’ll be X when I grow up” other than I just always wanted money.
Not sure why but I knew it wasn’t by becoming a doctor or lawyer.
How I became a programmer
In my teens I learned to program and fell in love with the ability to control what the computer did.
I learned how to do lots of things on my tiny little Sinclair ZX-81
Then I got a TRS-80 Model III and did a few things more and...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-268---the-real-story-behind-course-income-secrets/
Since I’m doing a webinar tonight using the perfect webinar framework (you can register at http://2HrWorkDay.com), and I needed to do my email, I thought I’d show you my process.
The tools I use are aWeber and Webinarjam but this process would be similar with most tools.
The idea is that you’ll want to send different emails to your registrants based on their actions.
What actions do you want to capture
It all depends on how complicated you want to make your integrations and you might not need to do this right away.
But over time you’ll probably want to implement emails for all these:
1- Registration 2- Attended full live webinar 3- Attended only part of webinar (left before pitch) 4- Missed webinar 5- Watched full replay 6- Watched only part of replay (left before pitch)
The perfect Webinar template suggests 3 emails to registrants and 3 emails post attendance.
Obviously, you don’t need to start with everything in place and you’ll be...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-267-webinarjam-with-aweber-and-the-perfect-webinar-framework/
When I look back, there are lots of things I did wrong and lots I did right too.
I would do things that I thought were okay, then I’d hear someone say not to do it…
but I’d always question everything…
That’s good but it can also be bad.
Take advantage of me
How can you take advantage of me?
Well, I just mean learn from my mistakes of course.
You wouldn’t really be taking advantage of me since I’m telling you to do so, right?
I did the same thing but, as I said, I wasn’t very good at believing it.
You don’t have to take my word for it but I can tell you I’ve been down that road and there’s a lot of wasted time.
Access all my tips for free
Of course I have been posting little tips for online success for almost 5 years now.
I would post 5 minute videos on my walk to work called Simple Online Strategies.
I’ve put them all online in an easy to navigate platform and put a price tag of $49 although you can get them for free...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-266-social-media-basic-dos-and-donts-in-2020/
Over the last few days, I’ve learned a lot about creating a webinar that sells.
If you’ve never heard of The Perfect Webinar framework, it was created by Russell Brunson and he talks a lot about it in his book Expert Secrets (which you can get at http://books.clickecourse.com)
He also has a great training on it at perfectwebinarsecrets.com
It’s really amazing and you should get it but I’ll try to give you my perspective on it.
The parts of the Perfect Webinar
Just like any other good composition, your Perfect Webinar should have these parts:
1- An Introduction 2- The content 3- The close (conclusion)
If you want o go deeper into each of the sections, I invite you to go check out my other posts:
- Introduction: https://jeansergegagnon.com/course-income-secrets-262-creating-your-perfect-webinar-part-2-the-introduction/
- Content: https://jeansergegagnon.com/course-income-secrets-263-creating-your-perfect-webinar-part-3-the-content/ -...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-265-live-step-by-step-guide-to-creating-your-perfect-webinar/
We’ve come to the final chapter in the Perfect Webinar framework.
The close – what you wanted to finally get to have your prospect buy!
In case you didn’t know, the Perfect Webinar is a framework taught by Russell Brunson in his book Expert Secrets
He also has a web site where you can learn it all (where I learned it) at perfectwebinarsecrets.com
What is the Perfect Webinar?
This being part 4, the close, the other parts were overview, introduction and content.
The Overview can be found at https://jeansergegagnon.com/course-income-secrets-261-how-to-create-your-perfect-webinar-from-expert-secrets-by-russell-brunson/
The Introduction is at https://jeansergegagnon.com/course-income-secrets-262-creating-your-perfect-webinar-part-2-the-introduction/
The content is at https://jeansergegagnon.com/course-income-secrets-263-creating-your-perfect-webinar-part-3-the-content/
The Perfect webinar simply details what you put in the Introduction, the...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-264-creating-your-perfect-webinar-part-4-the-close/
Yesterday, we talked about the Perfect Webinar and the Introduction.
In case you’re just tuning in, the Perfect Webinar is something that Russell Brunson teaches in his book Expert Secrets which you can get from http://books.clickecourse.com
The Perfect Webinar is a framework the defines the 3 sections.
Introduction, Content and Close.
As mentioned, yesterday was about the Introduction, so if you missed it, you can find it here: https://jeansergegagnon.com/course-income-secrets-262-creating-your-perfect-webinar-part-2-the-introduction/
Previous to that, I did an episode as an overview which is at https://jeansergegagnon.com/course-income-secrets-261-how-to-create-your-perfect-webinar-from-expert-secrets-by-russell-brunson/
The content
The content in your Perfect Webinar is obviously going to be where you teach your best stuff, right?
I mean, this is the meat of your presentation.
This is the part where everyone will know how smart you are and...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-263-creating-your-perfect-webinar-part-3-the-content/
Yesterday, I talked about the Perfect Webinar from Russell Brunson.
He talks about it in his book Expert Secrets and I am excited to try to setup my webinar using the perfect webinar framework.
Since I’ve been doing webinars, I thought it would be a great time for me to teach what I learned
If you didn’t know, my webinar is about being omnipresent and you can register at http://2HrWorkDay.com
What is the perfect Webinar?
In case you missed it yesterday, I’ll cover a bit what the perfect webinar is.
The perfect webinar is a framework to better understand what a great webinar would be like
It describes the 3 parts: Introduction, Content and Close
and helps you to put together all the slides you’ll need
What’s different about the perfect webinar?
The main difference between a traditional teaching webinar and a perfect webinar is the fact you don’t really teach anything.
Funny to say but if you teach anything and tell them all they...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-262-creating-your-perfect-webinar-part-2-the-introduction/
Have you heard of Russell Brunson?
You gotta read the book Expert Secrets!
In it, he details what he calls the Perfect Webinar script.
It’s a framework to put together a webinar that sells.
Imagine, a webinar that sells
Why doesn’t a webinar sell?
One thing that he really explains well is why a webinar doesn’t sell.
You’ve got this great product you want to sell, so you prepare slides and you know you’ll show your best stuff and people will want it.
You teach so much good stuff that you know people will love it and buy your stuff.
Problem is that no one buys!
Why?
Because you are teaching everything they need to know, why would they need to buy your stuff?
The 3 parts to perfect webinar
As I’m preparing to do my weekly webinar for the 3rd week in a 52 week sprint, I’m reminded how bad it is.
Sure, I’m smart and I can teach good stuff, but I’m really not ding it right either.
The 3 parts I need to define better are:
1-...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-261-how-to-create-your-perfect-webinar-from-expert-secrets-by-russell-brunson/
Back to basics Fridays!
This is episode 260! That’s a year of daily videos (week days) – 52 weeks are 5 videos a week!
Crazy, right?
Well, I decided I will make Fridays the day I talk about basic on online marketing and today, we’ll get into attraction marketing.
What is attraction marketing?
First, let’s try to define marketing itself.
I’m not a total expert, but looking up marketing online, you get a definition like this:
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service
Investopedia
So, that’s a lot of things right?
Well, attraction marketing is about those activities that are specifically tailored to attract people to your product or company.
More specifically, to get them to know, like and trust the product of company.
How should you use attraction marketing?
It should come as nop surprise that you should be producing content designed for people to do that for your...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-260-top-10-attraction-marketing-tips-to-grow-your-audience/
There are lots of numbers when you look at an election, right?
Right now, as I write this, Trump is at 214 and Biden is at 253 wins but the amount of red (Trump) on the map seems to be so much higher.
So, that brings up the question of numbers – what numbers are the important ones?
Yeah, I know, that’s not a good question since in elections it’s pretty well defined but I guess my point is that depending on how you look at it, you might come to different conclusions than others.
Numbers and your success online
How about someone who’s not in politics?
If you’re building a business online, you have lots of numbers to look at too.
Like, me, my numbers are pretty low, on average, but once in a while, you’ll get crazy results.
For example, when I look at my YouTube channel, I don’t even get 10 views per video, but one got 20k views and another 2.6k views.
On TikTok, I’ll get close to 200 views per video yet some will be less than...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-259-2020-election-numbers-and-what-that-means-to-your-success-online/
What does the 2020 Election have to do with social media and being omnipresent?
Before I get into that, as of the time of this writing, the standings were like this for Donald Trump at 213 and Joseph Biden at 227.
There’s an awful lot of red even though Trump is behind.
So, social media and being omnipresent…
For one thing, politics is definitely a social media thing.
What do politicians know about social media?
Obviously, I don’t know what they know, but from their activities, I can guess that their campaign managers definitely know that they must use social media
If one thing is for sure, it’s that politics is a personal branding and attraction marketing effort at it’s best.
If you want to know how to brand yourself, look at what politicians are doing.
Whoa – whoa, yes, I know, there’s some scrupulous behavior out there and I’m not saying to forget integrity.
What I am saying it take the actions they are taking and reproduce that.
Donald...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-258-the-2020-election-social-media-and-being-omnipresent/
If you want to create a course online, you have lots of options.
Many platforms out there charge a fee to host a course or to sell your course.
I’d like to show you how to setup your course on Click eCourse platform – for free.
If you didn’t know, I’ve created a course hosting site for my own courses called Click eCourse.
It’s a site that not only lets you host your own course for free but also is a platform with many features that marketers would want.
What can you do on Click eCourse?
For starters, you can create your own courses on Click eCourse, obviously.
Your students can keep track of where they are in the course, even switching from one computer to another or even to their phone.
The platform includes a WordPress blog, a syndication engine, a news feed, personal profile, private messages and soon groups, pages, email manager and funnel creation.
For now, we’ll just focus on creating a course and your options for course...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-257-step-by-step-guide-to-creating-your-own-course-on-click-ecourse/
Have you been recording videos every day and thinking it would be great to also have a podcast on iTunes?
Maybe you thought of starting a new recording just for audio but you just haven’t found the time to do both.
You could use a tool to extract the audio and then upload it to a audio hosting platform.
What if I told you that you could simply upload the video (or use the already uploaded YouTube link) and that’s it?
I’ll show you how to do that in this post (and the video)
Start by creating daily videos
The first thing you’ll want to do is create daily videos.
I’ve been doing daily videos since January 2016.
I started by creating quick 5 minute or so lives in Facebook and then would upload them to YouTube and write up a quick blog post for it.
Now I do 30 minutes videos and share them to over 20 platforms every single day!
You don’t have to do that when you start of course, just do a short video.
Host your videos on Click...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-256-how-to-easily-use-daily-videos-to-create-a-podcast-on-itunes/
What is the best video outro for branding?
If you’re an online marketer and you are using personal branding and attraction marketing, then the best outro would be one that attracts the viewers to you.
What do I mean by that?
As you know, social media accounts are great, but you’re always at the mercy of the platform.
You never know if they’ll shutdown or close your account.
This is why leaders recommend you to have a blog and a list.
Your hub
Your blog is your hub.
This is where you control the content and can be sure that you will always own.
Even if the hosting company or their servers disappear, you can just host somewhere else as long as you have the content.
Same with your list (your email list that is).
You build it over time and it’s yours forever.
Attracting them to you
Obviously, you need to produce content they are interested in, but what if you can’t post it all on the platform?
For example, I record 30+ minute videos...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-255-step-by-step-guide-to-creating-best-video-outro-for-branding/
They say to be omnipresent but how do you do that when you only have a few minutes a day?
Is it possible to be omnipresent without spending 8 hours a day creating content?
Or without hiring a team of 30 like Gary Vee has?
I can honestly say that it is possible since I’m doing it.
And I’m going to tell you how I do it so you can do it too.
First though, let’s talk about native content…
What is native content?
You might be tempted to share you posts across platforms, like your YouTube video link to Facebook or LinkedIn.
The certainly works and the platform does show the preview of the video as it should.
Problem is that the platforms have algorithms to decide if your post should be shown to others in the feed.
Anyone can always go to your profile and find your post, but not many do that, if anyone.
In any case, this algorithm has a “if post has...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-254---how-can-you-post-native-content-to-top-platforms-in-minutes-a-day/
Have you heard that you need to syndicate your content?
Maybe you’ve heard that syndication isn’t the right thing to do with social media posting.
It’s even possible that someone told you that if you syndicate your content, you will loose subscribers.
I don’t know about those people that told you that, but I’ll tell you that you need to syndicate your content and why in the next few paragraphs.
What is syndication?
First, let’s make sure you know what syndication is.
Maybe you know, maybe you don’t or maybe you’re just not 100% sure.
Either way, it’s important I give you my definition.
The pure definition is old and has to do with newspapers.
Syndication is the process of taking content from others and using it for yourself.
Back in the day of newspapers (and still today with blogs), you could go to the “news wire” and look for interesting articles you could share/copy or re-write with your own words.
Papers still do...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-253-what-is-content-syndication-and-why-should-you-do-it/
Have you heard of Gary Vaynerchuck (better known as Gary Vee)?
I first heard him speak on a stage at Go Pro event in 2015.
He was full of opinions and had a real potty mouth lol
Regardless of that, he’s a well known and respected social media marketing expert.
Love him or hate him, he definitely knows his stuff.
What is the Gary Vee Content model?
Before I even try to tell you what is better than the Gary Vee Syndication Content model, let me explain what it is.
About a year ago, Gary Vee decided to post on his blog something titled:
HOW TO MAKE 64 PIECES OF CONTENT IN A DAY
You can certainly go look it up, it’s totally awesome.
He explains how he and his team post content every day to all the major platforms.
He talks about video, podcasts, images, text, doodles, photos, memes and stories.
He explains how you can screen shot a tweet and share the image to Instagram for example.
He also talks about making the content relevant to the...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-252-what-is-better-than-the-gary-vee-syndication-content-model/
You have an idea for a webinar.
You’ve seen all around you people doing webinars and see they are getting results.
You’re just not sure where to start and what you need to put in your webinar slides.
Ok great, I need to do one tomorrow, so I’ll walk you through what I did and why.
Let’s talk about the basics.
The basics of a Webinar
You could do a webinar and just talk like you do in your lives or other videos.
I’ve done that
but I find that having slides really helps me to focus and give the presentation a little bit of a professional look.
What you really need to remember is that there are really just 4 parts to your webinar:
1- An introduction 2- The content 3- A conclusion 4- The offer
We’ll talk more about each of these.
1- Introduction
In the first 5-15 minutes of your webinar, you want to introduce the topic, yourself and what you want your audience to get from it.
I break it down into these sub parts.
- What is the...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-251-how-to-prepare-your-webinar-to-get-results/
Stop creating content until you read this post!
Are you struggling to keep up with creating content for multiple platforms?
Are you spending 40 hours a week to post content across all your channels?
Are you frustrated that it’s taking you too long to create content to post across all your channels?
What if I could show you a way you can create all the assets you need to share to all the platforms you want in a quick way?
How it started for me
I was learning how to brand myself online and was noticing that all the leaders like Gary Vaynerchuck, Eric Worre, Tony Robbins, Ray Higdon and others were posting everywhere.
I mean, they all say to focus on one platform and that makes total sense when you are starting out but eventually you want to grow up and be like them, right?
I know I did… so I learned all the platforms as fast as I could.
I setup an account everywhere…
I started posting content to all of them.
Needless to say it didn't...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-250-syndication-made-simple-and-the-two-hour-work-day/
Building a business online today definitely needs to include LinkedIn posting and connecting.
It’s no secret that LinkedIn is the grown up social media platform.
Lots of people on there frown on silly cat pictures or dance videos that you’d see on Facebook and TikTok.
That’s not to say you can’t use some of those types of posts, but it’s easy to feel like LinkedIn is a hard nut to crack.
Let’s go through some of the basics you need to master to use LinkedIn effectively
Your LinkedIn Profile
You profile should professional and complete.
Make sure you have a profile picture that is congruent with your other profiles as well as a short BIO and cover photo that represents you and your business well.
Fill in your job history, your skills and any other of the profile sections.
It makes a huge difference when someone visits your profile if they see it’s polished.
Staying active on LinkedIn
Just like any other social media platform, you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-249-linkedin-tips-and-tricks-to-grow-your-business-online/
It’s always all about leads, right?
I mean, without leads (or prospects – i.e. people to talk to), you can’t make ay sales.
A business without sales is just a hobby.
So, it stands to reason that you need to find leads and you want to know the best stratèges to get leads online in 2020.
Why should you listen to me?
Who am I to tell you want the best strategies are, right?
Well, I’ve been building my business online since 2015.
I know how to get leads.
I’ve got a small email list of 1735 subscribers on aWeber.
I have over 15000 connections and get tons of connection requests on LinkedIn ever day.
I have huge audiences on Facebook (14,000) and Pinterest (29,000).
So, I do know a thing or two.
Knowing doesn’t mean doing
The thing is that it takes time to learn all this and put it in practice.
I’ve done lots that I’m not really doing now, like engage to get engagement and have conversations with leads.
In the video I show you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-248-what-are-the-best-strategies-to-get-leads-online-in-2020/
I bet you’ve heard people tell you to focus on one platform but you see all the leaders posting everywhere!
So why are they telling you that if that’s not what they are doing?
Don’t do what I saw, do what I do!
As I ponder this question, it reminds me of how I got started online.
My mentors told me the exact same thing, focus on one platform and not to switch until I got results from it.
It did make sense.
I mean, I was just starting out, so it was a lot to learn all those platforms, not to mention the tactics, strategies, tools and techniques!
Right?
Benefits of single platform focus
There are lots of benefits to focusing on a single platform.
To start with you learn all about it and don’t get distracted by things you can only do on others.
Next, you get a lot more engagement on your posts because you are active on the platform.
This translates into connections and conversations which is all we really need when building a...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-247-should-you-be-posting-on-single-platform-or-on-all-of-them/
If you follow Gary Vaynerchuck, you know he’s everywhere.
Of course, he has a team of 1000 posting for him, well, maybe not a 1000 but he’s not doing it alone.
How can you possibly post everywhere without a team?
How is it possible for me to post to over 20 platforms with just 30 minutes a day?
It’s possible – and I will show you how!
How is it possible?
If you check social media, you’ll see I’m posting every day pretty much everywhere.
I also have a day job and a family and usually go to bed at 9pm!
So, how it’s possible that I have enough time to post everywhere?
Well, one thing is I do get up at 5am, so I have a few hours before the day starts.
But that really only gives me time to create my 30 minute video and my blog post.
So, how can post to all those platforms? (and how can you do that too?)
Where can you post?
If you’ve seen my previous posts on syndication, you know that I post to all these platforms and you can...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-246-you-want-to-learn-how-to-share-to-20-platforms-a-day-in-30-minutes/
Did you know that posting to stories is one of the best strategies you can use in 2020 to grow your business online?
Especially if you are using Personal Branding and Attraction Marketing.
But why use Snapchat?
Isn’t Snapchat dead? Everybody has stories now, right?
There’s stories on Facebook, Instagram, YouTube and now LinkedIn.
Why Snapchat?
For one, Snapchat was the first platform to create Stories.
I guess they were ahead of their time.
However, they still have many features that make it the best to use as the story recording platform.
Here’s a few reasons why I prefer using Snapchat to record my story:
- You can record up to 60 seconds.
- You can save your recording without any watermarks (with TikTok, you can record 60 seconds too and save it, but their logo is burned into it)
- You can add face lenses to your video and choose from literally thousands (Instagram and Facebook have them too, but I find Snapchat does a better...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-245-how-to-use-snapchat-in-2020-to-share-to-all-story-platforms/
Wouldn’t it be crazy if you could have your very own blog in less than 5 minutes?
How cool would it be if it was even totally free!
There are lots of places where you can setup a blog for free but not that many where you have 100% control of everything.
If you are trying to generate income online and are using personal branding and attraction marketing, you need a blog.
What is WordPress?
Ok, maybe you don’t absolutely need a blog but I think it helps with lots of things.
WordPress is an industry standard for blogging.
There are many other platforms you can use to blog, like Tumblr, Blogger or Wix but WordPress is the most used.
You can check out what WordPress has to say but we captured the just of it at https://clickecourse.com/blog
How to setup your Blog in less than 5 minutes
It’s really super simple to setup your Blog on Click eCourse. Just follow these easy steps:
1- Register free account on Click eCourse 2- Go to your account’s...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-244-where-can-you-setup-your-new-free-wordpress-blog-in-5-minutes/
Is it better to post Daily or Weekly content?
That’s a great question, right?
You probably know that I post daily but you might not know that I’ve been posting daily since 2015.
I hear leaders say that posting once a week is good enough.
Your fans can’t possibly keep up with your daily content.
You’ll loose fans if you post daily.
Why post daily or weekly?
For me, I think it’s about the reason you post.
You gotta ask yourself if you are posting to grow your audience or to nurture your audience.
I agree that if you have an audience already and you’re not looking to grow it, posting weekly is probably best.
However, if you are trying to grow your audience, you’ll want to keep posting daily.
Sure, your quality won’t be as good as if you spent the whole week creating it, but let’s be honest… will you really spend more time creating the content if you do it weekly?
Why Should you post weekly?
Personally, I think I would post...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-243-is-it-better-to-post-daily-or-weekly-content-plus-share-everywhere/
I bet you’ve heard that you should be publishing your own podcast, right?
If you’re like me, you’ve also been told that it’s super important to produce content daily and that video is the best content.
Well, I totally agree with that.
I know that, for me, I can instantly know if I like someone when I see them on video.
Hearing their voice is better than reading text but picture and video are miles ahead of just voice.
Why does video matter so much?
Well, if you are building your business on social media, you know that video content is what all social media platforms push.
I mean, Facebook, Twitter, Pinterest, Instagram, LinkedIn, TikTok and SnapChat all promote video a lot more.
It makes sense though because people consume video on their phones all the time.
It’s your fasted way to get people to know, like and trust you!
And you know what that turns into, right? Sales.
What is the deal with podcasts?
You probable have been hearing...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-242-how-to-use-your-daily-videos-to-create-a-podcast/
Did you know that sharing a YouTube link of your long video to social media is not a good way to share those videos?
The problem is that the platforms don’t like links to outside.
They would much rather you post native content.
LinkedIn’s maximum video is 10 minutes…
Pinterest is 15 minutes.
Twitter is 2 minutes 20 seconds!
So, how can you share a native video if it’s 30 minutes?
Creating native videos from long one
The simplest thing is to cut your video to the length the platform wants.
You could trim your video to 10 minutes and post it to LinkedIn that way.
You could trim it to 2 minutes for Twitter.
That’s not too hard to do.
Every video editing software lets you do that.
You can even trim your video on most phones these days.
What are you trying to accomplish online?
You gotta ask yourself what you are trying to do though.
I know that for me, it’s about growing my audience and getting more sales.
The way I do that is...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-241-how-to-share-longer-video-than-social-media-allows/
Did you know you can share your daily tips videos as an Alexa Skill podcast?
It’s pretty simple but you need to setup a few things.
I’ll show you from A-Z how to add your Podcast to an Amazon Alexa Skill so that anyone with an Echo Dot or other Alexa device can find it.
What do you need to publish your Podcast as an Amazon Alexa Skill?
You really just need a few things:
1- A podcast that you post to at least once a week 2- A place to host your podcast files so Alexa can find them 3- An Amazon Developer account 4- An Alexa Skill that is setup to use your RSS feed
Pretty simple right?
Let’s start with the Amazon setup
First, you’ll want to setup your Amazon developer account.
This is a free account that Amazon requires for your to create an Alexa Skill.
Go to https://developer.amazon.com and click the sign in link on top right.
This will popup a sign in form. If you don’t have an account click the Create your Amazon Developer account...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-240-how-to-publish-your-podcast-as-an-amazon-alexa-skill/
If you’re trying to build a business online, like any other business, you need sales and to get sales, you need prospects.
On social media, that means fans that learn to know, like and trust you.
To get more fans, you need to create content of value and post it so more people see it because they’ll only become fans if they see your stuff enough.
This is why they say you need to be posting daily and why you’d want to post on as many platforms are you can
The pitfalls of posting everywhere
The dangers of posting everywhere is overwhelm.
You really need to know the platforms before you do this.
That’s why it is recommended to focus on a single platform when you first start out.
That being said, once you are comfortable with the platforms you want to post to, it’s possible to get really good at posting everywhere.
You just need to be well organized and do the same thing every time.
Where do I post every day?
Every day, I create a new...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-239-how-can-you-post-daily-everywhere-with-just-1-hour-a-day/
If you are an online marketer, you will definitely want to setup your social links on Click eCourse platform.
It’s great to be able to setup a profile, your cover photo, your BIO and profile picture, but what about links to your other social accounts?
Well, great news!
You can now add an unlimited number of links to other platforms in your profile.
Signing up for an account
If you don’t already have an account on Click eCourse, the process is very simple.
First, go to https://clickecourse.com and click the Register link on top of the page.
It’s made even simpler now with the Facebook login integration.
Or, you can still enter an email and a password to register.
If you click on Continue with Facebook button, you’ll be prompted to accept Facebook permissions and then you’ll be logged in.
Otherwise, you’ll see a message stating you have been sent an email.
And you’ll get al email with an activation link
Which when you click, you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-238-how-to-setup-your-social-links-on-click-ecourse-platform/
How do you really get more sales on Social Media?
It’s by having more people see your offer, right?
Are you getting no views and no clicks on your posts?
Yeah, that’s what happens to me too
What are the rules of engagement?
What do I mean by “rules” of engagement?
In war, it’s all about what you should and shouldn’t do when engaging the enemy.
Even in war, there are rules you must follow – like only fire on soldiers with weapons or don’t capture civilians.
Obviously, we aren’t talking about these types of rules here.
I’m talking about engagement on Social Media… or really online… and even offline.
Offline rules of engagement
When we are offline, trying to build a business or sell a product or course, it’s pretty much all about people knowing you.
When you go to a business fair or a trade show and you have your booth, people will come see you and ask questions.
The ones who remember you will remember you because of...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-237-what-are-the-rules-of-engagement-to-grow-your-audience-and-make-sales/
One of the things that is really important in today’s online business world is your company name.
It used to be that you would just name your company something generic.
I remember the first company I incorporated was called GAAJ Services Inc.
I called it that because I was into stock markets and I saw a company called MAAX Holdings… so I used my last name and first name initials and put two “A”s there.
What’s the problem with generic names?
You can certainly have a generic name as a company name.
As a matter of fact, in Canada, you can incorporate a company with just a number and it’s cheaper.
The problem though is that you want people to know what your company does when you name it.
Something like “Top Notch Construction” is great, but would you call them for any construction work, or would you call a plumber, a drywaller, a painter or a roofer instead based on the job needed?
I know someone can search for roofer and still find...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-236-how-to-name-your-company-plus-i-need-your-help-what-should-i-name-mine/
I had someone ask me the other day why they had two menus on their WordPress blog.
At the time, I couldn’t help but thought it would be a great topic for today’s episode.
You might be thinking it doesn’t have a lot to do with Courses, generating income or secrets but a WordPress blog is pretty much essential.
What is WordPress you ask?
If you don’t already know, WordPress is a platform that allows you to create a website easily and add posts and pages as you see fit.
Many call it a blogging site or platform.
It comes with a fully customizable layout and theme.
You can choose from literally thousands of themes that look as different from one another as a sunset is from day to day.
Not to mention plugins, widgets and menus!
It can be overwhelming but you will figure it out.
Where can you get a free WordPress website of your own?
There are lots of places but we’ll recommend our own platform.
You can setup a free account at Click...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-235-how-to-fix-double-menus-and-other-wordpress-basics/
It’s time for another quick overview of the Click eCourse platform (at https://clickecourse.com).
You might know what it is, so you can skip past the first part but let me start there for those who don’t know.
Click eCourse is a Course Hosting platform with extra social media features you won’t find anywhere else.
You can host and sell your course on the platform of course.
Keep 100% of your sales
We don’t take any additional fees on your sales, so you get to keep 100% of your profits (less the fees charged by our payment processor).
You can choose to give away commissions to others who promote your course too.
Other platforms will charge you a minimal fee per sale or a percentage of your sale or a hefty monthly fee
On the paid plans, you can create more courses and even upload video files to the server instead of having to use YouTube links.
What makes Click eCourse different?
You might be thinking a course hosting site is a course...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-234-quick-overview-of-the-click-ecourse-hosting-platform/
I’m sure you’ve heard that you must brand yourself these days.
Everything is about Personal Branding.
And I bet you probably know pretty much what that means.
But…
How does that translate to social media?
What is Personal Branding?
Let’s first make sure we’re on the same page.
We will define what Personal Branding is, or rather why my definition of it is.
There are obviously more than one way to define it but for me it’s rather simple.
Personal branding is the process of documenting and publishing what truly matters to a person, their values and mannerisms that make them unique.
It’s the process of making that information available in a public forum.
When you are branding yourself, you are letting people know what you stand for, what your life is about, what your goals are and what your struggles are.
Personal Branding and business
If you are building a business, online or off, there are some things you would want to exclude...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-233-how-to-build-your-personal-brand-the-right-way-on-social-media/
One of the things that I regularly struggle with is How to come up with the right content to post daily?
I’m pretty sure you do too.
Otherwise, you wouldn’t be reading this, right?
What have you been told?
I know, we get told to post daily because the competition is too strong and we need daily posts to break through.
I don’t have too much trouble believing that.
Even though I want to think that I, somehow, will defeat the odds.
You might be thinking the same thing.
Maybe that can be true for you but you’re probably best to follow this suggestion: post daily.
But… it’s hard to post daily!
What’s the real problem?
It might surprise you to learn that it’s really not that hard to post daily and find things to post.
What I can tell you from my own experience is that the number one reason why we struggle to find the right content is…
Well, at least, it’s the one thing I found that causes me to ask myself the question: How to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-232-how-to-come-up-with-the-right-content-to-post-daily/
Isn’t that cool?
I opened up my LinkedIn app on my phone and see stories now on top.
Of course I started using LinkedIn stories right away.
How to use LinkedIn Stories?
Like other Stories platforms, you can record a video from your phone.
In LinkedIn stories, you can record up to 20 seconds.
By comparison, in Snapchat it’s 60 seconds, in Instagram, it’s 15 seconds and in Facebook, it’s 20 seconds as well.
Click your profile picture on top of the screen with the little + on it.
You will be taken to your camera view but if you have a story already added, it will start playing it in which case you need to click the New Story button on bottom.
By default it shows the rear camera, but you can flip it.
Click the big button on the bottom to start recording.
When you start recording you’ll see a red line circling around from top to right, then bottom then left and back to top again.
You can stop recording by letting go of the button or it...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-231-linkedin-stories-is-here-how-to-record-a-story-and-share-it-to-7-story-platforms/
If you’ve been following for a bit, you know that I syndicate my content to over 20 platforms using lots of automation.
You also know that I do it every week day and it takes me about 1 hour a day.
Maybe you want to do the same thing.
Or maybe you just want to know how I do it…
Birds eye view of my syndication process
Some will surely tell me I shouldn’t be giving this information away.
Yet, here it is for you to consume and learn.
My syndication in a nutshell
As you can see from the diagram, the process includes quite a lot of steps.
There are a number of things I do manually and lots that are automated.
Some are automated by me and scripts I created and others by platforms I use.
What I do manually
You’ll notice there are green boxes in the diagram.
I do those manually.
First I record the video with OBS and write the blog post in WordPress.
After running the script to extract all the content I need for all my postings on social...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-230---what-are-details-of-my-syndication-method-to-20-platforms-daily/
Are you on Click eCourse site (at https://clickecourse.com) looking at the course?
Has someone sent you a link to a specific course hosted on Click eCourse platforms?
Did you create an account and added course but can’t find it anymore?
Maybe you just want to know how to start a course that you added to your library.
Let’s explain how use the site as a student for each of those scenarios.
Searching for courses on Click eCourse
When you go to the Courses page on Click eCourse (https://clickecourse.com/courses) you see a bunch of courses.
You can display the course list in 3 different ways by click on the display type icons.
The options are:
- Image only
- Image and info
- List
You can also search for specific text in the title or description.
For example, to see only the Facebook courses, you’d type Facebook in the search box and click the search icon.
You can also enable the price display on the courses list and sort by price.
Adding...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-229-how-to-add-and-watch-a-course-on-click-ecourse-platform/
What if you could create content once and share it to over 20 platforms in less than an hour a day?
I’m sure you know that the more eyes you get on your content, the more your audience will grow.
But it takes so much time to create content and share it to all the platforms, right?
Not if you automated things!
What does my daily process look like?
Every day, well, week day, I create a new piece of content and share it to over 20 platforms.
I do that during my lunch break.
It took me a while to be able to do that within an hour, but now my process is pretty stream lined.
I create a 30 minute video in the morning and upload it to a server in the cloud that I have remote desktop to.
I start a script that runs for about 1 hour which extracts the following from it:
1- Full length WAV file 2- Regular JPG Thumbnail for videos 3- Square JPG Thumbnail for podcasts 4- 600p GIF for email and posts that support GIF 5- Short video with trailer
At lunch...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-228-how-to-syndicate-your-content-to-over-20-platforms-daily/
I bet you’ve heard how important it is to post regularly, even daily and multiple times a day if you want to build a business online.
The truth is that there is so much competition now that if you don’t post regularly, you’ll miss out.
Your audience will stop following you because they’ll see someone else post regularly.
I don’t know about you, but I don’t have enough time in a day to do it all!
So, what’s the solution?
Quit?
Automation to the rescue
If you didn’t know, Facebook, YouTube, Pinterest and Twitter allow you to schedule posts ahead of time.
You can create a dozen or hundreds of posts ahead of time and schedule them so they post at the same time every day, or at specific times.
This means you can create all your content for the month if you want in one or a few days and then you are done for that time.
Pretty cool right?
What about LinkedIn?
Unfortunately, LinkedIn does not let you schedule posts ahead of...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-227-what-are-best-tools-to-automate-social-media-posts/
One of my favorite automation tools is Social Jukebox at https://socialjukebox.com
I love it because it’s truly a set and forget type of tool.
I’ve setup posts in there 4 years ago that still give me leads.
The other tools I use, like Buffer or OnlyWire need to be “fed” to be useful.
Why do I love Social Jukebox so much?
The main reason I love it is that whatever you setup today, as long as it’s evergreen content, will be reshared forever.
Cool right?
So, is it really a good idea though?
Well…
Automation is about doing the things you normally need to do using tools so you don’t need to do them, right?
What does Social Jukebox let you do?
With Social Jukebox, you setup a list of posts in a rotating queue.
Instead of being a queue of 50 items that would be empty after 50 days if it posted daily, the queue is never empty.
Obviously, if you only have 50 items, it might be repetitive, so you’ll need more than that, but you get...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-226-how-to-automate-social-media-posts-with-social-jukebox/
Yesterday I talked about automation with Buffer so I thought I’d talk about another tool I use called OnlyWire.
The name of the tool comes from the fact it’s meant to share urls.
The easiest thing is to share your blog posts and others you like.
I use it to share my blog posts across a ton of other networks.
Start a free trial at https://onlywire.com by clicking on the Sign Up Free button.
What can you do with OnlyWire?
You can share to 20+ social networks including the big 3 (Facebook, Twitter, LinkedIn) but also to Pinterest, WordPress, Redit, Blogger, Tumblr, Slashdot, Instapaper, Livewire and more!
They even support MySpace and I was tempted to create an account just to see!
So, you can create a new post and share it to all these networks at the same time!
Start by clicking the New Post button on top right.
You will see a popup to enter a new post.
You can post it not or schedule it for later.
The real power – RSS feeds
Even...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-225-how-to-automate-social-media-posts-with-onlywire/
If you’re like me and have a life, like a day job and a family, you probably don’t have enough time to post on social media all the time.
You want to automate your daily activities as much as you can.
I use many tools to do that and one of them is called Buffer.
You can find it at https://buffer.com. Click the Get Started Now button to create a free 14 day trial.
What does buffer allow you to do?
Buffer is a social media posting automation tool.
It lets you create queues for your social media accounts and then schedule the postings.
You can post to Facebook, Instagram, Twitter, LinkedIn and Pinterest.
For each platform, you can have multiple queues.
Additionally, you can post to a Facebook Page, a Facebook Group, a LinkedIn profile and a LinkedIn page.
Posts can be text only, image only or both (depending on the platform)
You can’t post to Facebook profile, only pages and groups or Instagram personal account, only business.
You can...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-224-how-to-automate-social-media-posts-with-buffer/
If you’re building a business online you know you have to be using social media platforms.
I don’t need to tell you that you need to post images.
The thing about images is that unless you’re a graphic designer, you’re not always posting great images.
There’s a pretty cool free online tool you can use called Canva.
Setting up your Canva account
Canva is quite powerful
Even the free account lets you do an awful lot.
To setup your account, just go to https://canva.com and click the Sign up button on top.
Then you can choose to use Facebook, Google or email to join.
Select the one you prefer, but I recommend Facebook option.
Creating a design
Canva lets you create an image in any size.
It let’s you add pictures on it, shapes, text and even videos.
To start a design, you first choose the type you want by clicking on the Create a design button on top right and then selecting the format.
Editing the design
Once you have a blank...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-223-how-to-create-images-for-social-media-with-canva/
If you are building a business online, you definitely need an auto responder.
It’s the tool that lets you create an email list and have subscribers.
Without an auto responder, you’d have to keep your email list in your email client or some document!
This would make it really hard to email to them when your list grows to over 100.
Getting a free auto responder
If you didn’t know, aWeber is now free to start and they let you do everything up to a certain number of subscribers.’
You can start your free trial at http://aweber.jeansergegagnon.com.
Yes, it’s an affiliate link and by using my link, I become accessible to you for help.
After your create your account, you’ll need to setup your business name and email – they have training on that.
Creating your first list
Before you can send a broadcast email, you’ll need to create a list.
Click on the big green button that says Create a List.
Then you need to fill in your business...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-222-how-to-create-an-email-broadcast-in-aweber-auto-responder/
You can create a course lots of different ways.
One way is to plan out your course, the modules and the lessons and then record everything, one lesson at a time.
I did that a few times.
It works great when you have the time for sure and is probably best.
Using existing video
What if your topic is super easy for you and you already did a video for it?
You can also strip out sections in an existing video.
There are lots of tools to do this.
Camtasia, Windows Movie Player, iMovie, even YouTube lets you do it online.
Personally, I use geek stuff, a command line tool called ffmpeg.
How do you plan your course?
Before even getting to that point though, you still need to plan your course.
You’ll need to decide on the following:
- Course title
- Course summary
- Course details or full description
- Course cover photo or thumbnail
- Course lesson list and titles
If you already knew that you were recording the full video to split it up into a...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-221-what-is-process-to-create-a-course-from-a-video/
The cool thing about Click eCourse is that you can actually host course for free.
No hidden costs, for free.
Yes, there are limitations but it’s entirely possible to host a course for zero cost.
We’ll show you how to do that in this episode.
Start by registering a free account
The first thing you’ll need is an account on the site.
Of course, that is free too – just go to https://clickecourse.com and click the Register link on top right.
This will give you a popup where you can enter your email and password and click on the Register button
After which you’ll get a popup saying your activation email was sent.
Check your inbox for the activation link.
Click the activation link in the email to activate account a log you into the site.
Create your course
Once you have an account, you can create a course.
Click the big green + circle on top right and then the course link
This will take you to the main course creation page where you can...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-220-how-to-host-your-course-for-free-on-click-ecourse-platform/
If there’s one thing you need to know it’s how to use Personal Branding on social media.
I know that when I started online almost 5 years ago, I thought personal branding was pretty obvious.
Don’t get me wrong, it’s not that it’s complicated to understand…
It’s just that we get easily caught up in other things.
What is Branding?
Let’s start by clearly defining what Personal Branding actually is.
If you think of a brand, names like Coca Cola, WalMart, Bandaid, Nike or Kleenex come to mind.
Most everyone knows exactly what those are, right?
If I said Nike, you’d know it’s a sports apparel company and they make shoes and clothing for athletes.
Even the Brand names Bandaid or Kleenex are so intertwined in our life, that we use them as object names.
We don’t say can I have a “facial tissue”, we say “can I have a Kleenex” no matter what brand the box.
Same with Bandaids – it’s synonymous with… I don’t even know...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-219-how-to-best-use-personal-branding-on-social-media/
If you’ve been trying to build a business online for any length of time, you’ve heard this plenty.
You’ve heard that you need to build your “know, like & trust” factor.
I know I have but how do you build it?
Let’s first explain what it is so we’re on the same page.
What is the Know, Like & Trust factor?
The first thing that comes to mind when I hear that, and maybe for you too, is that I need more people to know, like and trust me.
Makes sense, right?
The secret is to understand that it’s a sequence of events that occur in a human’s brain.
We won’t trust someone we don’t like and we can’t like someone we don’t know.
Because of this, you should understand that what you really need to do is get people to know you.
Getting people to know you
How do you get people to know you?
Well, in the “real world”, it’s letting people in so they see you and what you are about.
It’s going to events like neighborhood BBQs or...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-218-what-does-know-like-trust-mean-and-how-do-you-build-it/
If you’ve been seeing Course Income Secrets episodes then you know we talk about lots of stuff and you’re probably wondering How can Course Income Secrets help me generate income?
Maybe you caught a few on iTunes or SoundCloud.
Perhaps you’ve seen some of Facebook, YouTube, LinkedIn, Twitter or Instagram.
Especially, if you see we talk about so many different things!
Where do we begin?
That’s the real question, right?
Where did Course Income Secrets begin?
You might even wonder how everything is connected!
I’ll definitely cover that but first, let’s start with the beginning.
What is Course Income Secrets?
To start with, Course Income Secrets is a daily podcast and vlog about generating income from the e-learning boom.
As I say in the intro, it’s about the techniques, strategies and tools that you need to learn to generate residual income from the e-learning boom that is happening right now!
What does that mean?
Basically, we...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-217-how-can-course-income-secrets-help-me-generate-income/
You’ve seen me post about Click eCourse and your’re wondering What is Click eCourse platform and why do you need to use it?
It’s a great question for sure.
I mean, there are lots of other platforms out there to host courses on.
Let’s answer the first question
What is Click eCourse platform?
The Click eCourse platform can be found at https://clickecourse.com
It started as a Course Hosting platform but has grown into a social media, personal branding and education platform.
You can host your course on it and you can connect with other course creators and students.
If there is one thing I need to improve is my description of the platform.
What can you do on it?
If you look at the plans page on Click eCourse, you can see there are lots of features.
Here are a few things you can do on the site.
Host a course as a creator
As a teacher or creator, you can create a course and host it on Click eCourse.
That’s the primary function of the...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-216-what-is-click-ecourse-platform-and-why-do-you-need-to-use-it/
So you have a video that you showed how to do it all and you want to create a course from it?
You could just upload that video to YouTube and give people the link to it.
Then you tell them to go to 12:15 for step 4 and 35:22 for step 8, etc…
That does work, but it’s a lot better to have separate videos.
Deciding on the course structure
The first thing you’ll need to do is decide of how many parts you have and split the video up.
In my case, I had recorded yesterday’s episode with the goal of creating a course with it.
If you watched it (or listened to it), you will recognize that I also explain that in it.
You’ll usually have at least an introduction and a conclusion and a few lessons in between.
How to split a video
There are lots of tools out there that let you split a video into parts.
You can even do it on your phone.
I won’t cover the tools since there are so many, but they are all very similar in the sense that you just...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-215-how-to-create-a-course-from-a-pre-recorded-video/
I’ve created a few posts showing how to do this but I wanted to create a post that would show all the steps on how to create your first course on Click eCourse platform.
The steps are pretty simple:
1- Register a free account 2- Setup your profile 3- Become an affiliate 4- Create a new course 5- Add lessons to course 6- Publish the course
Let’s get into each step
Step 1: Registering your free account.
First, go to https://clickecourse.com (or use the link from your friend)
Next, click the Register link on top right of screen
This will popup a window where you can enter your email and a password.
After you enter the information and click the Register button, you will see a message stating an email was sent to your with an activation link.
Check your email and click the link in it.
Which will show a new message indicating the account was activated and will also log you in
Step 2: Setup your profile
Once logged in and your account created,...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-214-how-to-create-your-first-course-on-click-ecourse-platform/
Welcome to the Beginner’s guide to click eCourse platform
Where you can host your own course and sell it but also where others can promote it (if you want) and where you can make income by promoting the platform itself.
In this episode, we will talk about using the platform and properly setting up your account.
The platform is also a social platform where you can see other people’s status updates, new courses being published, comments being added and new lessons being added to courses.
Registering a free account
The first thing you’ll want to do is register an account.
The great thing about Click eCourse is that you can start with a free account – and often keep a free account for ever.
We won’t cover all the details of registering an account here but you can find the details in the blog post Course Income Secrets #189 – How to Setup a WordPress site for free in 5 minutes?
Setting up your...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-213-beginners-guide-to-click-ecourse-platform/
Have you come to the realization that you can’t do everything yourself?
As an entrepreneur we are often guilty of thinking we are the best person for the job.
We tend to think “my way or the highway” is the right solution to disagreements.
I know I’ve been guilty of those thoughts.
The right way to think
Even though we know it’s not the right way to think, we still can catch ourselves thinking that way.
That’s really just because thoughts and feelings have a mind of their own.
It’s not because we think one thing that we will automatically eliminate the feelings that contradict those thoughts.
I’m sure you’ve heard lots of times that you should surround yourself with people that are better than you.
All successful entrepreneurs came to that realization and will tell you that almost everyone in their team is better than them.
In the beginning
It’s just that in the beginning, we start alone and we know what we are trying to...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-212-how-to-find-the-right-partners-to-work-with-online/
If you’re building a business online you need to know what is best way to promote on Social Media!
It’s funny how people just don’t understand that building on social media is not any different than in “real life”
But, they send you spam and don’t care about you unless you click their link.
How it was in the olden days
You probably know exactly how things were when your father’s grandfather was around.
I mean 100 to 200 years ago, how did they build businesses?
And why do you care about how it used to be?
I mean, today is today – doesn’t matter how is was, right?
Well… maybe – maybe not – I’ll let you be the judge.
But back in the day, it used to be all about people who lived in your town.
There wasn’t much building businesses in multiple towns, that was for the charlatans and oil salemen.
People in a town would meet every week at church and every month at town hall or the dance.
The crazy thing is, I bet you know...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-211-what-is-best-way-to-promote-on-social-media/
If you want to migrate your WordPress site to another WordPress server, it’s a relatively simple process, however there are a few things to keep in mind.
You should know the answer to these questions:
- How to access back office
- What theme are you using?
- What plugins did you install?
- Are you using an SSL certificate?
Let’s discuss each of these in more detail.
Backoffice access
Obviously, you’ll need to be able to access your WordPress backoffice unless your provider can get you your data and answer all the questions.
The back office of WordPress is where you can manage plugins, change your theme, setup your menus and widgets as well as add new posts and pages.
If your provider doesn’t give you access to the back office, it might be harder to migrate, but it should be still possible.
The back office looks like this:
Of course yours might have different colors and information but it’s basically like that.
What is a Theme?
In...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-209-how-to-migrate-your-wordpress-site-to-another-wordpress-server/
Do you want to make money online with Click eCourse platform?
Did you know there are 3 different ways to make money online with Click eCourse platform.
1- Promote someone else’s course and get a commission 2- Promote the platform and get monthly commissions 3- Sell your own course on the platform
Setup your account
Before you can make any income from click eCourse, you need to setup your account properly
After logging in, you can go to the Affiliate tab in your account settings and fill in everything needed.
After which you can become an affiliate. Make sure to enable the checkboxes (after reading the terms and rules of course) and click Save.
Once you’ve activated your affiliate status, you will see the share link on top of the screen.
How to promote someone else’s course
After you’ve enabled your affiliate status, you can use your username to promote anything on the site.
It’s really easy, just replace the www in the url with your...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-210-how-to-make-money-online-with-click-ecourse-platform/
If you have a course hosted anywhere else of you haven’t hosted it yet you can find out here how to sell your course on Click eCourse platform?
Why would you want to host it on Click eCourse instead of those “big name” sites?
Click eCourse is a course hosting platform with features not found on other sites.
It’s not just a course hosting platform, it’s a complete social media platform with groups, business pages and ability to post status upates.
You can even private message other member on the platform.
We even have a WordPress option for you to host your own blog.
What’s the process to host a course?
There’s nothing complicated about hosting a course on Click eCourse.
You can use YouTube (or even Facebook or Vimeo videos) to host your content.
1- Register a free account 2- Create your course and add lessons 3- Setup your paypal to get paid 4- Send traffic to course page
Pretty simple, right?
What else can you do on Click eCourse?
Once of...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-208-how-to-sell-your-course-on-click-ecourse-platform/
I was talking with one of my online friends the other day and it made me realize something.
I keep forgetting that the basics aren’t obvious to someone who hasn’t done any of this yet.
Even if you have been following me for years, you might have no clue what a niche is or what you need to do to get started.
The first steps to building a business online
In the video, I cover this more but the first thing you really need to do is choose your niche.
Ok, well, maybe it’s figuring out what a niche is…
Or, figuring our your passion and what you wan to be selling.
How do you figure all that out?
What if you have no clue? You just know you want to build a business… but where to get started?
How did I start?
Maybe it’ll help you to know how I got started.
I’ve always wanted to build something that others could benefit from.
Way way back, I created a program to test the speed of your printer. It was a free download and would help you...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-207-first-steps-to-building-a-business-online-with-personal-branding/
So you want to be a rock star?
I know I wanted to be one growing up.
My father even had me sing and told me how good I was.
Imagine my surprise when I started listening to myself singing in my teens?
I mean, seriously, who wouldn’t want to be a rock star with all the fame and money that comes with it?
What about an online rock star?
Ok, well, maybe I’ll never be a real rock star…
Maybe that’s what you realized too, but you still want the money and the fame, right?
So, how do you become an online rock star.
And, no, I don’t mean the signer kind, although there are social media platforms where you can do that too 🙂
Let’s talk about personal branding
What are the attraction marketers doing online that made them so famous.
I mean, when you look online at names like Ray Higdon, Gary Vaynerchuck, John Melton, Diane Hochman, Tony Robbins, Eric Worre and so many more, they all have a few things in common.
They all use personal...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-206-how-to-become-an-online-rock-star-with-personal-branding/
Today will be a little different. I’m going to show you how to build a custom web site with php.
I know I usually talk about generating income online and the strateggies, techniques and tools you need to learn.
Of course, you don’t need to learn PHP or how to build a custom web site with php to do that.
Where to start?
The first thing you need to do to learn how to build a custom web site with php is obvious.
You need to learn php.
There are lots of tutorials online to learn that and I can’t cover that here.
The next thing you need is a place to host your code.
Again, there are many options for that and you can find something that works for you.
Once you have a place to host your php code, you can start coding.
What setup do I have?
I’ve created multiple web sites using PHP and the most recent that I’m focusing on these days is Click eCourse.
I use a LAMP platform which...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-205-inside-programmers-mind-how-to-build-a-custom-web-site-with-php/
It’s no secret that building a business is not an easy thing.
Building a business online can be easier in some respects but is also harder in others.
I’ve been building my online business for almost 5 years now, longer if you count other ventures.
It’s not easy and that’s why you need to have a certain mindset.
What is mindset anyway?
Let’s first define what I mean by mindset.
If you google it, you will find a definition like this:
the established set of attitudes held by someone - google search
What I think it really means is this:
what controls your behaviors, actions and feelings through your reactions - Jean-Serge Gagnon
You might be wondering how I can say something is controlling our feelings, so let me explain.
How does mindset control our behaviors?
Firstly, our mindset will determine how we act and how we react in situations.
These reactions in turn will affect others around us.
Which in turn affects us too and how we act and...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-204-what-is-the-right-mindset-to-build-a-business-online/
Are you looking migrate your blog to your own self-managed WordPress server?
Do you know a WordPress server is a standard piece of software?
You can find all sorts of places to host your WordPress blog or website.
It’s pretty simple to do and easy to manage.
How to export your MLSP sites data
If you are using MLSP Sites WordPress services, you know they are phasing out that service.
If not, the process to export is the same on any WordPress site.
To save your data so you can migrate it to a different server, all you need to do is go to to your back office dashboard and click the Tools -> Export.
Which you would then see the option to export all your data.
Just chose the All content option and click the Dowload Export File button
You will then save the file to your computer and you are ready to import your blog to the other site you are migrating to.
Migrating to Click eCourse WordPress site
If you are migrating to any other site, once again,...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-203-how-to-migrate-your-blog-to-your-own-self-managed-wordpress-server/
If you want to generate leads on social media, you’ll want to know about these dos and donts.
There’s definitely lots to learn when generating leads on social media.
But before we even talk about that, let’s define what we mean by leads.
What are leads?
Depending on who you ask, you might get quite a few definitions for the word lead
A lead can be any of:
1- The social media account who reacted or commented on your social media post 2- The social media account who you had a conversation with via a messaging app 3- A phone number in a phone book 4- An email you found in a blog post 5- The name and email of a person who filled in a capture page form 6- A person who is in your phone contact list
In all cases, a lead should be someone who is interested in what you have to sell.
No matter how you define a lead, keep that in mind.
How do I define a lead?
For me, it’s definitely #5, the name and email of a person who filled in a capture page.
I do...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-202-generating-leads-on-social-media-dos-and-donts/
Did you know it was possible to create content once and post to 14 platforms in one hour or less?
I know, it seems pretty difficult since it can easily take 30 minutes or more to create content and post it to 1 platform.
It is possible though, although you need time to learn the skills to make it possible.
Obviously, when I started doing this, it was taking me more than 1 hour for sure, so let’s talk about how I got there (so you can too)
How it all started
You probably already know this but when I started, I was only posting to YouTube, Facebook and a blog.
I would record a 5-15 minute video and would take 1 to 2 hours to write a blog post.
Then I’d share it to Facebook. I would actually upload same video to both YouTube and Facebook.
Imagine, 1-2 hours to post to 3 platforms.
That was almost 5 years ago.
What did I need to learn?
As time went on, I got better at writting so the blog post took less time.
Then I started using other...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-201-how-to-create-content-once-and-post-to-14-platforms-in-one-hour/
The question that is on everybody’s mind is Where should you be posting content in 2020?
It’s a question that needs to be asked all the time because things change all the time!
The places to post in 2020 are not the same as in 1990, 2000 or 2010, that’s obvious right?
But it’s not even the same as 2019, 2018 or 2015!
What changes from year to year?
Mostly, what changes is where people’s attention is.
Sure, the platforms and web sites to post to changes too, but if not one is there, it really doesn’t matter much.
When I started my online journey at the end of 2015, I was creating videos for YouTube and was creating a blog post with that video in mind and then sharing that on Facebook.
I’m actually still doing that.
In the end, what changes is where people are engaging and active.
Where am I posting now?
Even though I still post a video to YouTube, create a blog post and share it on Facebook, I’m doing it quite differently and...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-200-where-should-you-be-posting-content-in-2020/
Have you been a victim of your site being flagged by Pinterest a “may lead to spam” and you’re wondering how to fix Pinterest may lead to spam error with your site?
Anytime you or your visitors click on a link to your blog, you get the dreaded message: Heads up! Sorry! We blocked this link because it may lead to spam.
Isn’t that just the worst feeling in the world?
I mean, your site isn’t spam – you probably have less links and ads that 99% of all the other sites on Pinterest, right?
How did it happen to me?
On July 16th, 2020, I heard from my mentor Marc Lalonde that he had gotten almost 100k monthly viewers on his Pinterest (he is now at 1.1 million on Aug 12th) and was super curious as to what was going on.
When he mentioned one little thing on July 23rd, it got my motors going.
I decided that day to try this one thing…
I’ve had my Pinterest account since 2015 and was still doing daily shares to it of my blog posts and YouTube...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-199-how-to-fix-pintrest-may-lead-to-spam-error-with-your-site/
If you’ve been wondering what’s the best Chatbot for my website, let me me help you.
To be honest, it would be impossible to actually answer that question because it depends on the features you like.
There are lots of chatbots out there, too many to count.
Some are free and some have AI and some even have a full body avatar.
Very cool stuff.
What can you use a chatbot for?
For me, I started using the Facebook messenger chatbot called ManyChat way back in 2018.
When it first came out, the messenger chatbot integration was pretty awesome.
What do I consider important in a chatbot? For me, and this may not be your list of priorities, I want to make sure of the following:
1- I can easily create a new chatbot for a web page or course 2- I can add new questions or paths in chat conversation without having to update my web site 3- I can edit or change existing questions or responses without affecting the...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-198-whats-the-best-chatbot-for-my-website/
Have you ever thought that if you build it they will come?
I know I have, but is it true?
What if all that mattered was building a better mouse trap?
Or location location location…
Right?
Do you think that if you build it they will come?
Is it true?
Well, once thing is for sure is that customers by from people they trust.
Or rather, brands they trust.
So, if you build it, unfortunately, they will not come.
Building it is not enough.
What is the answer then?
What did I build?
I’ve always known that if you build it they will come was not true.
I mean, you’d have to build something truly amazing for them to come just because you built it.
I build web sites and I built quite a few over the years.
Most recently, because of my online social media journey, I built 3 not counting my two blogs and all my social media accounts.
I created a Snapchat directory web site that lets you find Snapchat friends and manage your Snapchat interactions...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-197-if-you-build-it-they-will-come-is-that-true/
I tell ya, it’s totally insane how Pinterest is doing for me right now!
Imagine getting almost 100,000 monthly viewers of my content.
I mean, I’m at 91.2k right now!
How does that compare?
They say not to compare yourself to others but Gary Vee is getting 115.6k
Ray Higdon is getting 69.1k
Gloria MacDonald is getting 100.1k
Marc Lalonde, the Wealthy Trainer is getting 962.8k!
And John & Nadia Melton are getting a huge 1.1m!
Wow, right? I mean I was getting 5, that’s right FIVE monthly viewers last month.
Imagine!
Is Pinterest really worth your time?
The big question is if Pinterest is actually worth your time.
I mean, those are totally Pincredible results with Pinterest, right?
BTW, It’s not a typo ,I registered the domain http://pinterestingresults.com where you can see my results and learn more.
But are viewers worth it on Pinterest?
For one thing, Gary Vee would definitely tell you that any viewers are good to have because...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-196-pincredible-results-with-pinterest-how-to-get-100k-monthly-viewers-in-a-few-days/
Maybe you heard about Reels, maybe not, but what is reels you ask?
How about using it? Where do you find it?
Do you need to download a new app?
Finally, why do you even care about Reels?
What is Reels?
If you haven’t heard, Reels is a new feature integrated into Instagram from Facebook.
It allows you to create short videos (15 seconds long) that live in your profile.
You can do things like add music and disappearing text to your videos too.
The great thing is you don’t need to download any new apps, it’s integrated into Instagram.
It’s awfully familiar, isn’t it?
Wait a second, I know an app that allows me to do that.
That app lets me upload 60 second videos and have disappearing stickers too.
If you don’t know, I’m talking about TikTok.
The app that Donald Trump has been hinting will be banned in the US.
Not sure if that will ever happen but Facebook is certainly going to want to monopolize on that.
Why should you care about Reels...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-195-what-is-reels-using-reels-and-why-do-you-care/
Wow, that’s insane right? You want to know how to Grow your Audience by one million, 200 thousand percent increase in a few days?
I bet you do.
I know that when I saw my mentor talk about getting 100k monthly audience on his content and that Gary Vee was getting less than 200k, I wanted to know what he was doing!
Is audience that important?
We talk about audience in all social media platforms.
Even your email list is an audience you own.
Each platform has different levels of engagement and value to you as a marketer or a course creator.
Is it really important to grow your audience?
If that audience doesn’t buy, it’s really not that great, right
So, yes, audience is important but only if they take the actions you want, like visit your blog, join your list or buy your courses.
What platform am I talking about?
I’ve had a Pinterest account for as long as I’ve been on social media – almost anyway.
Even though I’ve have my account...
READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-194-how-to-grow-your-audience-by-one-million-200-thousand-percent-in-10-days/
If you’ve wanted to learn How to Add your own Chat Bot to your Course sales page, I’m going to show you how I do this.
I’m not sure about other course hosting platforms, but with Click eCourse hosting platform you can setup a chat bot for your course easily.
If you’ve created a course in the past and just put it on YouTube as unlisted videos and then added those to an email or blog post page as a “course”, you will like how easy it is to create a course with Click eCourse.
What is a chat bot?
Maybe you’re not 100% what a chat bot is.
First, let me say that there are tons of different chat bots out there.
I first started using them with Facebook messenger and a tool called ManyChat which is limited to Facebook audience.
A chat bot basically allows you to have an automated conversation with your prospect using a web browser.
You can do things like ask questions, add the visitor to your email list, direct them to the right page and...
READ MORE and WATCH VIDEO at http://cis193.jeansergegagnon.com
Have you created an online course and just posted videos on your YouTube channel?
Maybe you also setup a web page with links to those videos?
Perhaps you created units in a Facebook group?
Those are certainly some simple and free ways of creating basic online courses.
What are limitations of free solutions?
One of the main issues with those free solutions is metrics.
It’s that you don’t know how many students you have, how many have started the course or have completed it.
You also can’t easily ensure they paid for it if you are selling it
Communicating with your students is also not very consistent or guaranteed.
Not to mention that you could loose your social media account anytime.
Click eCourse solves all this
How does Click eCourse hosting platform solve all this?
First of all, you can organize your course into simple lessons or more complex modules.
The great thing about Click eCourse though is that you aren’t forced into...
READ MORE and WATCH VIDEO at http://cis192.jeansergegagnon.com
If you’re new here, you might wonder why should you host your Course on Click eCourse, right?
Maybe you’ve been following me for a while, or for many years and your reason is simply that you know me and that’s awesome, I appreciate you.
But, if not, you might be thinking there are lots of sites to host courses out there.
Where did I start?
Let me take you back to my beginnings…
In 2015, I started my online journey and found an awesome platform called My Lead System PRO (or MLSP) which you can learn more about at http://mlsp.jeansergegagnon.com
The one thing I loved about it was that it have thousands of hours of training.
Every week since 2008, they created 2-5 hours of training on all sorts of topics and made that available to members.
You can imagine how many hours are there now.
In any case, I started learning lots and started creating my own training videos.
I put those videos on YouTube and other social media platforms but wanted...
READ MORE and WATCH VIDEO at http://cis191.jeansergegagnon.com
Have you been wondering how you could be Optimizing WordPress for SEO?
That’s right, SEO stands for Search Engine Optimization
It’s almost a science in itself and things change often but there is lots that doesn’t.
What can you do when Optimizing WordPress for SEO?
There are a number of things you can do to optimize your WordPress blogs.
You should:
- Find a good keyword
- Use the keyword in your blog title
- Use the keyword in your file names
- Use the keyword in your blog url
- Use the keyword in 3-4 places in your blog post
- Use a tool such as YOAST SEO to verify your blog post
I show you what I mean by all this in the video above.
Finding a good keyword
When Optimizing WordPress for SEO the first thing you’ll want to do it actually use a good keyword.
First, let’s explain what a keyword is.
I used to think it meant a word, a single word in your text like “wordpress” or “optimizing” or “explain”.
I eventually...
READ MORE and WATCH VIDEO at http://cis190.jeansergegagnon.com
Have you been wanting to setup a blog or web site and worried that it would be complicated to do?
What if I told you that it was possible to setup a WordPress site in less than 5 minutes?
How about if it was free and you could do it right now?
Well, you can do it and it really does just take 5 minutes.
Setting up WordPress site
Actually, it took me just 4 minutes to do it and I show you how in the video above.
You need to do this:
1- Register for a FREE account on Click eCourse site 2- Go to your profile and click blog tab 3- Enter information for blog site and activate your blog
Wait 2 minutes and your blog site is ready!
Here are the details of each step
Step 1: Register for a FREE account on Click eCourse site
The first step is simply to register an account on Click eCourse.
Go to https://www.clickecourse.com
Click on the Register link in menu
Enter your email and password and click on Register button
This will send you an email with...
READ MORE and WATCH VIDEO at http://cis189.jeansergegagnon.com
Are you looking for a way to host your online course without paying a monthly fee on a hosting platform?
There are many ways you can do this.
I know, I know, they say if you pay, you’re more likely to work harder at generating income to eliminate the cost, right?
Well, I tend to think that statement is propagated by those who make money from your monthly payments.
That’s why I build all my solutions with a free forever option.
What can you use to host your course for free?
The simplest way to host an online course for free is to use social media platforms.
For example, you could use:
- YouTube with playlists
- Facebook groups
- WordPress page
Or an online course hosting service that allows for free hosting.
How to use YouTube playlist to host your course for free?
If you have a YouTube account and a channel, you will want to upload your videos there.
You can then create a playlist with the videos in your course to organize them in the...
READ MORE and WATCH VIDEO at http://cis188.jeansergegagnon.com
So you have a course that you’ve created and want to host it for free?
I totally understand – you don’t want to spend money before you know it will give you the returns you hope for.
There’s lots of ways to host courses online.
There are tons of platforms out there and you can certainly use one of those.
Course creation basics
Before we even talk about where and how to host your course, let’s make sure you have the basics thought through.
First thing you’ll want to do is make sure your course title is going to attract the right people.
What I usually follow for a heading or title in a course (as well as ads and capture pages) is the “how to x without x” formula.
For example, if your course is about loosing weight, you might say something like “How to loose 20 lbs in 20 days without worrying about calories”
That makes is clear what it’s about and who it’s for.
Certainly could be better but we’ll not worry about that in...
READ MORE and WATCH VIDEO at http://cis187.jeansergegagnon.com
Have you been building a business online for too long without results?
Are you tired of creating all this content and not get any sales!
What about just growing your list?
I was too and not too long ago, I decided to reboot my strategy
What results was I getting?
You see, I’ve been building a personal brand online for years, actually since December 2015.
I’ve learned a lot and lost a lot too.
I even grew two Facebook pages to over 18k likes only to get them banned and shutdown by Facebook for reasons I still do not know.
That’s didn’t stop me though but I felt like getting 16k LinkedIn connections or 4000+ Facebook friends, or 11k followers on Twitter just wasn’t what I was ultimately after.
My reboot
Even though I got great results with my fans and followers, I wasn’t getting the sales I wanted.
I got a sale here and there and made some commissions so I know it’s possible but something was missing.
Seriously, I learned so...
READ MORE and WATCH VIDEO at http://cis186.jeansergegagnon.com
Do you have a free course you are already giving to people?
You can use the Click eCourse platform at https://clickecourse.com to host your course for free.
Maybe you are sending them links in emails to videos in YouTube or you setup a blog page with links to those videos.
Perhaps you haven’t setup a free course yet and you’d like to know how.
What is Click eCourse platform?
Click eCourse is a course hosting site with a strong social integration.
The main goal of the site is to host courses that you want others to find easily, whether they are free or paid, and allow for social interaction with comments and sharing of ideas.
You can host courses on the platform and sell them or give them away.
You can promote other people’s courses and get commissions on them
You can have others promote your course by giving them commissions.
You can setup courses in modules, add quizes and much more.
Your videos can be hosted directly on the platform...
READ MORE and WATCH VIDEO at http://cis185.jeansergegagnon.com
Have you heard PLR before?
It stands for Private Label Rights.
It’s a permission or license that a creator can give to their work.
Basically, it means that you can take their work (a digital course, a video, a book, an eBook, software, plugins, pdf file, etc…) and sell it or give it to others and keep any profit.
What is PLR site?
It stands to reason that there would be a site that authors can publish their work and you can copy it for your own use.
There are many such sites and I use Internet Marketing Zoom which you can access at http://plr.jeansergegagnon.com
They have thousands of courses, eBooks, plugins and audios you can download and use yourself.
You can learn from them too.
Here’s just a few examples:
[image]
Use PLR to get subscribers
You can use many of the PLR content such as eBooks and course to grow your list.
Just like any other content that you can create yourself, find what your niche is interested in and give that...
READ MORE and WATCH VIDEO at http://cis184.jeansergegagnon.com
If you are selling a course online you know how hard it can be to make sales.
They say to use urgency and scarcity to improve your close rate.
I’ve seen lots of course creators talking about selling their course at super low prices for the first 15 and then raising the price for each new 15 students.
You certainly can just keep editing the price of your course but what if you could automatically control this?
You can do that on Click eCourse platform at https://clickecourse.com with deals and coupons.
What are deals?
I’m not sure about other platforms but on Click eCourse, a deal is a special price that has a start and end date and time.
For example, say your course full price is $150, you can setup a deal to run from July 1st to July 15th at $97.
That way, the visitors will see the $97 price with the original $150 striked through with the end date/time for the deal, like this:
What are coupons?
On Click eCourse platform, a coupon is a...
READ MORE and WATCH VIDEO at http://cis183.jeansergegagnon.com
If you have a course you’ll trying to sell, you are probably using a few methods to get sales.
There’s a new way that is super cool that you can use.
I’m sure you’ve heard of Chat Bots!
What if you could setup a Chat Bot for your course that would offer your visitor an awesome deal?
What is a Chat Bot?
There are lots of different chat bots out there.
Some require Facebook accounts and tie into your Facebook page, such as ManyChat.
I used ManyChat quite a bit when it first came out but got turned off of it when Facebook changed the rules.
There are others that can just be added to your Blog or website.
As a matter of fact, many of them, most of which charge a monthly fee.
My favorite chat bot for web sites
I found one called ConversioBot (get it at http://info.myConversioBot.com) which I’ve been loving and have been setting up on my blog and web sites.
They currently have a lifetime deal, so now is the time to lock that in.
Anyway, I’ll show you how to integrate it to...
READ MORE and WATCH VIDEO at http://cis182.jeansergegagnon.com
The holy grail of all social media content is that viral post.
Speaking of which, I finally got a video to get 35,707 views in less than a week!
The great thing about TikTok right now is that the number of creators is still much lower than the consumers of content.
This means the platform highly encourages creators and by doing so makes it easier to go viral on the platforms
That being said, you still need to understand the basics of how to make that happen.
A little background
I started my TikTok account in December 2019 after numerous pings by Gary Vee about it.
I learned a lot about how to use the platform and decided to do a basic user course.
I was so excited when a TikTok influencer, Maayan Gordon, with 1.7 MILLION followers reach out to me and wanted to do the course with me.
So, we did it together and we did a webinar to promote it.
Depending on when you see this, you might still be able to access the free webinar at http://webinar.tiktokabc.com or the course at http://course.tiktokabc.com
What’s the secret?
So, how do...
READ MORE and WATCH VIDEO at http://cis181.jeansergegagnon.com
If you’re not sure what to teach in your online course, I can certainly help you figure that out.
It’s not always easy when we start thinking about what others are doing online.
We see these so called “gurus” that say they are making tons of money online and we figure we need to be doing what they are doing.
But, what if we have no clue how to teach what they teach?
How did I figure it out?
Before I give you the secrets, let me tell you a little about me.
I’m pretty much a computer nerd.
I’ve been in computers since I was 16… and working as a programmer since 1996.
I even founded a company in 1998 that went all the way to a $20 million valuation until it was shutdown because of the dotcom bust in 2001.
Along the way, I discovered network marketing and loved the idea of building a team of people who would would promote and paying them instead of traditional advertising
Unfortunately, I never got good results so I started looking...
READ MORE and WATCH VIDEO at http://cis180.jeansergegagnon.com
If there’s one thing we all want online is for people to buy from us.
We want them to join our business, signup for our services and buy our stuff, right?
I mean, what’s the point of building a business online if no one buys from us?
The secret to getting them to buy from you
So what’s the secret to getting them to buy from you?
It’s really quite simple.
I’ve been building my brand online for years now and I’ve learned the simple secret to getting people to buy from me.
I can tell you right now that it’s quite simple.
Not that I’m saying it’s easy…
I’m sure you know, if it was easy, everyone would be doing it, right?
How can it be simple yet not easy?
That’s a great question and one I answer in lots of my content.
How do you make something that’s not easy, simple to do?
You break it up into steps… and then you take 1 step at a time.
Really, that’s all it takes to make it simple.
Why is that not easy?
Well, the reason even simple step by...
READ MORE and WATCH VIDEO at http://cis179.jeansergegagnon.com
Have you been looking into getting a chat bot on your website or blog?
I’ve been thinking about that for a long time but never really looked into it.
I mean, my experience with ManyChat for Facebook chats was really great.
I loved ManyChat (and still do) but with the changes that Facebook has made with the messenger requirements, I stopped using it.
How do you add chat bot to your web site?
I was super excited when I heard of ConversioBot in my Facebook timeline.
Learn more about it at http://info.ConversioBot.com
I mean, sure, I was skeptical when I first saw the ad, but I checked it out before dismissing it.
What really got me was the lifetime access deal and the unlimited number of bots I could create.
Not sure if it’s still available, but you can check at http://info.ConversioBot.com
How to create the best bot for your site?
Ok, so you want to know what I mean by best conversation, right?
The first thing I did when I got the chat bot...
READ MORE and WATCH VIDEO at http://cis178.jeansergegagnon.com
So you have a web site and you’d like to add a chat bot to it!
Sure, you can use many of the platforms out there but how do you know what your bot should say?
I mean, what’s the process you want it to go through?
How do you know what you should say with it?
What is a chat bot for?
Those are all great questions and it can be overwhelming to figure that out.
The thing you have to remember is that your chat bot is just like any other marketing tool.
It’s a tool to leverage automation to get results, right?
So, how do you use any marketing tool?
When you keep that in mind, it can become easier to figure out what you should have your chat bot say…
How do you know what to ask?
Since we determined that your chat bot is just another marketing automation tool, then it makes sense to start with these marketing questions:
1- What is the goal of the chat bot’s conversation? 2- Who is your audience or avatar? 3- What is your offer? 4- How long after they...
READ MORE and WATCH VIDEO at http://cis177.jeansergegagnon.com
If you’re like me, you love chat bots and your loved Many Chat…
But once Facebook changed the rules, it because harder to use (I really should still be using it though)
Anyway, since I found a really amazing chat bot for web sites (get yours at http://myconversiobot.com) I thought it would be cool to show you how to add it to your blog or your website.
Getting the chat bot software
The first thing you’ll need to do is get the software.
I’m not sure how long it will be available at this ridiculous lifetime cost of just $37 (or even less!).
Get yours at http://myconversiobot.com
Once you have the software, it’s just a matter of logging in and creating your first bot
Creating a bot
The first thing you’ll see is that creating a bot is as simple as clicking a few buttons.
Sure, you can make it super simple or super complicated but think of a bot as a series of questions and actions based on the answers.
For example, you might want to ask someone...
READ MORE and WATCH VIDEO at http://cis176.jeansergegagnon.com
OMG, this is so awesome! I’ve been looking for a conversation bot for a web site or blog for quite a while!
Did you use ManyChat before Facebook made all those changes?
Or maybe you’re still using it…
But… Facebook owns “the list” and can lock you out anytime!
Happened to me twice… Not sure I want to try a third time.
Imagine my excitement when I found a pure web based bot!
Similar setup but use specifically to build an email list or membership site!
Pretty cool right?
I thought it would be $10 or $20 a month but was even more excited to find out they had a super lifetime deal for like $30!
Ridiculous if you ask me.
Of course I’m in… And I bet you are too.
You can check it out at http://myconversiobot.com
What can the bot do?
When you get the basic account (one time low cost or might be monthly now depending on when you see this), you can create any number of bots
A bot can be added to your blog, for example, and it will show up on the...
READ MORE and WATCH VIDEO at http://cis175.jeansergegagnon.com
Are you wondering what you need to do to actually get the success you want online?
In all honesty there are probably 100 things you could do, if not 1000, that would get you that success.
That’s why what you really need to do is find someone who has the success you want and do what they do.
I bet you’ve heard that plenty of times…
How do you find the right someone?
That’s a great question.
You can do a bunch of searches online…
You can watch their content, takes notes and eventually, after comparing a ton of people, choose one to model..
Right?
Or, how about this… just pick one and follow them for a while.
You don’t need to sign a life long sentence with them.
Like me, you’re been following me for a while…
You like me somewhat (maybe a lot?), so you can model me… for a while…
What’s my success record?
I’ve been online for over 5 years..
I’ve grown my followers to 12k, 16k, 3k, 4k, etc depending on where you look (or a total of over 32k...
READ MORE and WATCH VIDEO at http://cis174.jeansergegagnon.com
It’s really the most common question – how to make money online?
There are so many ways to do that…
Affiliate sales, membership sites, product promotion, brand deals, selling your own course, coaching, social media influencer, and more…
I was noticing one of my friends, Maayan Gordon posted how she’s made $18,110 – almost 10x what she made 4 months ago.
You can see that post at https://www.linkedin.com/posts/maayangordon_maayan-entrepreneurlife-activity-6686037443654877184-jgN3
And just 4 months ago, she posted that she made $1,210 in a week.
You can see that post at https://www.linkedin.com/posts/maayangordon_maayan-entrepreneur-activity-6642888040576614400-oOXB
and just the month before, she posted this:
You can see that post at https://www.linkedin.com/posts/maayangordon_maayan-business-garyveechallenge-activity-6627576241518190592–YAt
Incredible what can be accomplished in just a few months with focused effort.
How did she do it?
It’s...
READ MORE and WATCH VIDEO at http://cis173.jeansergegagnon.com
I’m sure you’ve heard the saying: find someone who has the success you want and do what they do.
Right?
I know I have.
It’s not that easy though… because those people are doing lots of stuff that we don’t see.
So, what do you do?
Connecting with leaders
First of all, you’ll need to connect with the leaders.
Find them and connect.
And when I say “connect”, I don’t mean to send them messages and emails or try to call them because most likely they will ignore you if you do that.
What I mean is get on their email list… follow their social media posts, read their blogs… watch and share their videos… comment on their stuff…
Be the best prospect they are looking for.
That’s probably the only way they’ll notice you.
It’s also something that will take time – you can’t expect to be noticed by them in a few days or weeks… chances are we are looking at months.
If you want to speed it up, buy their stuff too… take...
READ MORE and WATCH VIDEO at http://cis172.jeansergegagnon.com
If you’ve been online for any amount of time in last 10 years, you know that all businesses need to be online.
And I bet you’ve heard that you should be using Attraction Marketing instead of traditional marketing methods.
But what is Attraction Marketing anyway?
Isn’t that what marketing is all about?
What’s the difference between that and other forms of marketing?
What is Marketing?
I guess I’ll start there.
When I look up “what is marketing” online, WikiPedia defines it as:
Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers’ needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing). - WikiPedia
So, it’s looks like it’s about attracting customers to you, right?
I...
READ MORE and WATCH VIDEO at http://cis171.jeansergegagnon.com
Are you trying to work with an Influencer and they aren't responding to your messages?
Maybe you're tagging them in your posts or comments and they aren't acknowledging that either?
You are commenting on all their TikTok videos... tagging them in yours but nothing!
Frustrating right?
How did I get an Influencer to work with me?
Well, the first thing you need to remember is that you can't need an influencer...
If you really "need" them, then you can just pay for them, there are lots for hire.
Just like anything else though, you can't be sure until you work with them if they are the real deal.
In my case, I wasn't even trying to work with an influencer...
Sure. I'd love that, but I wasn't "needing" it or expecting it.
I just posted my stuff and started talking about creating a TikTok course (you can find out about it at http://course.tiktokabc.com)
The backstory
What happened with me was that I started using TikTok in December 2019.
By...
READ MORE and WATCH VIDEO at http://cis170.jeansergegagnon.com
Are you wondering why you need to use Personal Branding to grow your business?
Maybe you're not 100% sure what Personal Branding is...
I often wonder myself why we need to use Personal Branding.
I mean, why can't we just be a business?
What is Personal Branding?
You might know what Personal Branding is and to be honest, there are many definitions.
This is just my definition of Personal Branding.
It's the process of making a person the thing that people remember when they think of a problem they need solved.
Instead of thinking of a product or business, they'll think of you.
For example, if you own a pizza shop, you want them to think of you when they are hungry for a pizza.
The cool dude who understands them and will make the pizza just right
Why Personal Branding?
But, why can't you just promote your pizza, like the toppings, the freshness, the taste, etc?
That's a good question... and you certainly can, that's what businesses have been...
READ MORE and WATCH VIDEO at http://cis169.jeansergegagnon.com
So you want to build an email list and you're not sure where to begin?
Perfect, I'll cover the basics here.
I've been building my email list for 5 years and still just have about 1000 people in it.
Keep in mind that it also depends on what you focus on too.
In my case, I've been focusing a lot on building my platform instead of my list.
Maybe I need to change that
The 3 main things you need
Let's first clarify the main things you need to create an email list.
1- You'll need an email list provider or auto responder.
2- You'll need something to give people so they want to give you their email address.
3- You'll need a capture page for them to give you their email address.
Obviously, there are tons of ways to do those 3 things and there are more things you might want to do as well, but I'm going to focus on these three things here.
Also, I'm going to tell you what I use and give you affiliate links to my tools - you certainly do not need to use...
READ MORE and WATCH VIDEO at http://cis168.jeansergegagnon.com
If there's one thing everyone wants to know, it's how to create viral content.
I'm going to give you the top 5 tips on how to do that on TikTok.
These tops 5 tips are very similar to other social media platforms but there is some uniqueness to TikTok.
Especially right now since the platform is relatively new.
What causes virality on TikTok?
The way the TikTok algorithm works (so I've been told) is that your video goes through a series of buckets or layers.
The first layer is your followers.
A certain percentage of your followers get shown your new video in their "for you" page.
Depending on the views and interaction you get from it, your video will move to the next layer.
This then shows it to more people and the same thing happens on the next layer.
I've heard that there are 4 layers and the top 2 are manually populated, but I can't be sure that's true although it makes sense.
TikTok Virality Tip #5
The 5th most important attribute of your...
READ MORE and WATCH VIDEO at http://cis167.jeansergegagnon.com
You definitely want to be using LinkedIn in your social media strategies today.
It's the 2nd fastest growing social network right now.
So, how do you grow your connections on LinkedIn?
I've slowed down my growth but at my peak, I grew by over 1200 connections in a single month!
First things first - your profile
The first thing you need to make sure of is to setup your profile to be an All Star.
That's a badge you get when you fill everything out.
On top of that, I recommend a few more clarifications.
First, make sure to use the same profile picture as you do on other social media platforms
Also, use the same cover photo - the format will be different, but the look and feel should be the same
Even though LinkedIn will give you the All Star badge for putting any old profile picture, you really want one that people will recognize you and that they will see elsewhere.
Same goes for the cover photo.
Become a LION!
The next important thing,...
READ MORE and WATCH VIDEO at http://cis166.jeansergegagnon.com
There's so many ways to share other people's videos on TikTok.
Three of them are doing Duets, Reacts or Stitches.
What are these and how do you do then you ask?
We'll cover that in this blog post.
What is TikTok?
First, let's just explain what TikTok is in case you don't know yet.
I do have to say though that if you don't know what TikTok is yet, you must be living under a rock lol
So, TikTok is a social media platform that allows you to share, create, upload and view short videos.
They can be from 5 seconds to 60 seconds at this writting.
You can do lip-sync videos as well as just plain education videos.
Some think it's just for kids, but it certainly is not anymore.
The big influencers like Gary Vaynerchuck and Grant Cardone are all over it and definitely recommend using it to grow your audience online.
What is a Duet video?
Once of the ways you can share other people videos is to do a Duet.
That is a format where their video is on the...
READ MORE and WATCH VIDEO at http://cis165.jeansergegagnon.com
P.S. Checkout out our TikTok course at http://course.tiktokabc.com
Did you know Click eCourse included a free WordPress option for you?
You can setup a WordPress web site right in the platform.
Even with the free account!
Registering your free account
Go to https://clickecourse.com and register your free account now, then follow these instructions to setup your WordPress web site.
Once you're on the site, you'll see a register link on the top right like this:
or on your phone, it will look like this:
which when you click, you'll see this menu:
When you click the Register link, you'll see a popup like this:
Enter your email and password and you'll be sent an activation link via email and you'll see this:
click link in that email and you're in!
Getting ready for your WordPress site
Once you have an account and are logged in, you'll see your profile icon on top right, like so:
Or on your phone, when you click the hamburger menu icon
You'll see this menu
Either way, click your little profile picture to take you to...
READ MORE and WATCH VIDEO at http://cis164.jeansergegagnon.com
One of the great things about TikTok is it's video editor.
You can really do a lot of cool things in the TikTok video editor.
Whether you upload a video or you record one in the app.
I use an Android phone so, what I show you might be slightly different on an iPhone.
I've also noticed differences depending on your phone too and some TikTokers sometimes talk about features I don't have.
How to upload video
To upload a video to TikTok, you will want to click the little + at the bottom middle of the screen.
Next, you will tap the Upload icon on the buttom right.
This will bring up your video gallery fo you to choose a video.
Note that you can upload only up to 60 seconds, so if you choose a video longer than that, you will have the option of selecting which part you want to keep.
Also, you can select multiple shorter videos and stich them together up to 60 seconds.
Once you have uploaded the video, the editor loads up.
How apply effects to...
READ MORE and WATCH VIDEO at http://cis163.jeansergegagnon.com
The First Two Comma Club Live Invitation
Do you want to take your online business to the One Million a Year mark and beyond?
That's what the Two Comma Club is all about.
It's an award you get for reaching two commas in your sales using a Click Funnels funnel.
If you've been following Russell Brunson you already know about this.
If not, this is your invitation. Go to http://2cclive.jsgagnon.com right now to save your seat!
When is the Two Comma Club Live event?
I'm officially inviting you to attend.
I hope you see this in time because it's happening this week, on June 25th, 26th and 27th.
After that, it's over!
That's right, 3 full days packed with unbelievable content.
All to learn how to take your business to the 1 million mark and beyond.
What will you learn?
The 3 days are organised like this:
Day 1: Ignite
Day 2: Nail it
Day 3: Scale it
Who will be there?
You will learn from industry leaders like Price EA, Tom Bilyeu, Alex Charfen,...
READ MORE and WATCH VIDEO at http://cis162.jeansergegagnon.com
Results from TikTok growth hack test
A week ago, I did a TikTok test.
I followed a suggestion from Jeff Couret on TikTok
He said to post 20 videos in 1 day... with 30 minutes between them,
https://www.tiktok.com/@jeansergegagnon/video/6837515391074389254
So, I thought, why not give it a try and see?
How I created 20+ videos to post
I probably should have taken the time to create some better videos for my audience.
Like do tips and record them all separately... put them in drafts and post them at the appointed times.
But, being the automation fool I am, I decided to take the episode that I talk about growing your business on TikTok (click to go to blog post) and split it up in 1 minute pieces.
As you probably know, TikTok allows you to upload unto 60 second videos.
So I took my 34+ minute video and split it into 35 parts (I used ffmpeg with a script and it took 2 minutes - literally)
How I posted them
I started by posting the first video and...
READ MORE and WATCH VIDEO at http://cis161.jeansergegagnon.com
Do you want to show your posts to people who have seen your other posts automatically?
Are you out of time to pay the social media engagement game?
Are you willing to spend a few hundred a month on ads on Facebook?
If you've dabbled in Facebook Ads like me...
And you have a life, so you can't spend 4 hours a day on Facebook doing the engament thing, then you're in the right place.
What is Facebook Engagement game?
One thing about Facebook is that there is a way to get people to see your stuff without spending on Ads.
They basically show your stuff to people if you are a good sport... in other words, if you play their game of engaging on other people's stuff.
It makes sense really because Facebook needs people to engage on stuff to get advertisers to buy ads.
It's also a social platform, so they need engagement to make it social.
So the game is the more you engage on other's posts (like, comment and...
READ MORE and WATCH VIDEO at http://cis160.jeansergegagnon.com
How to migrate MLSP Sites Blog to new WordPress site?
Have you been using MLSP (My Lead System PRO) Sites as your Blog platform?
That's been my platform for over 5 years now. Find out what that is at http://mlsp.jeansergegagnon.com
It's sad to see they are discontinuing it but not totally unreasonable given their explanation.
Since I need to migrate, I've been looking for an alternative.
What's the first step?
First you will want to create a backup of your data.
There's a process called exporting which does just that.
Go to your sites management dashboard and click Tools -> Export which is something like this:
Then, Click the Download Export File button and save file to your computer
Creating your blog on Click eCourse
Obviously, you can go any WordPress hosting site but we will show you how to do it on Click eCourse.
First, you'll need an account. Go to https://clickecourse.com and clic the Register button up top which will popup a form to...
READ MORE and WATCH VIDEO at http://cis159.jeansergegagnon.com
If you've setup an account on TikTok, you've at least seen a few videos.
If not, what are you waiting for? TikTok is still the fastest growing social media platform today.
BTW, make sure to follow me @jeansergegagnon (or go to http://tiktok.jeansergegagnon.com)
You might be wondering how they did those...
I mean, how do they do this disappearing text...
Or how did they add the music, do the lip-sync or add those effects.
TikTok video recorder basics
One of the best features of TikTok is it's video recorder.
It lets you record in segments.
It lets you add voice-overs...
It lets you add filters, effects and edit clips.
You can even set a timer and put your phone on a tripod.
Not to mention disappearing text and stickers...
To record, just click the little + at the bottom of the screen, select if it's 15 or 60 seconds, then tap bit red circle to record.
You can record multiple segments by tapping the...
READ MORE and WATCH VIDEO at http://cis158.jeansergegagnon.com
It's no secret that TikTok is a platform you need to be using right now.
If you think it's just for kids, you're missing the boat big time.
Sure, there are kids on there, just like all social media platforms but there are a lot more adults than yo might think.
I've been using it for about 6 months now and I've grown slowly to 764 followers now.
I'm certainly not the top influencer on there but I've learned a lot since December 2019.
How did I get started on TikTok?
I don't know about you, but I've been hearing Gary Vee talk about TikTok for a while.
I've also been putting it off and today, I regret that.
I certainly thought it was just another kid platform and I was too busy to get on it.
Last December, I finally decided to create an account and start playing around with it.
Why do I love it?
I was immediately impressed with the video editing features on the platform.
I thought it was so cool how...
READ MORE and WATCH VIDEO at http://cis157.jeansergegagnon.com
Today I'm doing something special.
I've been using TikTok for a while and saw someone suggesting that you can grow you followers by posting 20 videos in a day.
So I thought I'd talk about How to use TikTok to grow your Business online and then split that up into minute long videos and post them all as part 1, part 2, part 3, etc...
But, it is also all about how to use TikTok to grow your business
Setting up profile right
First thing after creating an account (I cover that in my course at http://tiktokabc.com) is setting up your profile right.
1- Make sure you use the same profile picture as other social media accounts
2- Set your BIO to include an email or web site
3- Add your Instagram and YouTube links
Posting content regularly
You will want to post content regularly.
I started posting trend videos an a few got me lots of views and new followers
More recently I really just post my Snapchat stories on...
READ MORE and WATCH VIDEO at http://cis156.jeansergegagnon.com
Your First Facebook Ads and Fastest Course Creation Method
So you have an idea for a course?
You want to get it done as fast as possible.
Or maybe you want to learn how to create your first Facebook Ad..
I'll show you...
READ MORE and WATCH VIDEO at http://cis155.jeansergegagnon.com
What is best way to learn Attraction Marketing and Personal Branding?
I'm sure you've heard about Attraction Marketing and Personal Branding tons of times.
Leaders keep tell you to "brand yourself" and "learn how to attract the audience you want"..
Right?
You've heard that so much you're sick about...
What is Attraction Marketing?
The first thing to...
READ MORE and WATCH VIDEO at http://cis154.jeansergegagnon.com
Who is Jean-Serge Gagnon and why follow me?
Today's episode is all about me.
Where I'm from, my family, how I got into business and my online journey.
Now that I'm building a personal brand online you might wonder how it all started.
My first business...
READ MORE and WATCH VIDEO at http://cis153.jeansergegagnon.com
What are most important things to do on Social Media in 2020?
Have you been asking yourself what is most important to do on social media in 2020?
Maybe you are new to the online world or you've been building a brand for years.
Either way, you are wondering what has changed in 2020 and what you need to be doing today on Social Media.
What has changed in 2020?
That's a good question.
One thing that's for sure is...
READ MORE and WATCH VIDEO at http://cis152.jeansergegagnon.com
How to update your profile picture everywhere on Social Media!
So you've decided to change your profile picture but you have it everywhere!
I just did that last week.
I changed my profile picture on Facebook, but nowhere else.
Now, I need to change it everywhere.
Being congruent
So, what's the big deal?
Why not...
READ MORE and WATCH VIDEO at http://cis151.jeansergegagnon.com
What will you learn from Traffic Secrets book?
The Traffic Secrets book is the third and last book in the Secrets Trilogy.
It is all about filling your website and funnels with your dream customers.
It is written, and read by, Russell Brunson, the founder of Click Funnels and an online marketing genius.
Imagine learning how to...
READ MORE and WATCH VIDEO at http://cis150.jeansergegagnon.com
What will you learn from Expert Secrets book?
Wow, the Expert Secrets book refresh is awesome.
The Experts Secrets book by Russell Brunson, the founder of Click Funnels is a book about online marketing and how to build an army of fans that will follow you everywhere and buy everything you have to sell.
These fans will also share all your stuff and attend all your events.
If that appeals to you, you need to get this book.
If you have not gotten your copy, make sure to get it at http://expertsecrets.jeansergegagnon.com
Here's your...
READ MORE and WATCH VIDEO at http://cis149.jeansergegagnon.com
What will you learn from Dotcom Secrets book?
If you've been wondering what the Secrets Trilogy books are all about, you'll love this.
Get your copy at http://dotcomsecrets.jeanserge.gagnon.
I'm going to go into the first book and tell you what is in it and how I learned from it.
I'm not...
READ MORE and WATCH VIDEO at http://cis148.jeansergegagnon.com
The Secrets Trilogy unboxing challenge!
If you've ordered the Secrets Trilogy, you can submit an unboxing video.
If you haven't, get it from http://secretstrilogy.jeansergegagnon.com (just order free book and you'll be able to get box set after).
Russell has...
READ MORE and WATCH VIDEO at http://cis147.jeansergegagnon.com
What is an unboxing video and how to create one
You must have heard about unboxing videos before, right?
If not, there's just videos of you recording yourself opening something.
It's like capturing your excitement of opening a gift.
Usually, you'll be unboxing something you are excited to have received.
Other unboxing videos
There is another type of unboxing video.
It could be that you are recording it for an online retailer to show potential customers what's in the box.
We are not talking about the 2nd type here though.
How do you make an unboxing video?
It's pretty simple.
You setup your camera and the box and start recording.
A few things to keep in mind though.
Don't rip the box or packaging in case you want to redo it.
You should explain what you are about to open and why you are doing a video.
You will also want to say a little bit about yourself.
In my case, I talk about how I live 12 hours away from my family and that I'm doing online marketing...
READ MORE AT http://cis146.jeansergegagnon.com
Marketing Secrets book Trilogy review
I'm so excited to have received my Secrets Trilogy books yesterday.
If you have not heard of this, you're in for a treat.
The Secrets Trilogy book set is a hard cover set with Dotcom Secrets, Expert Secrets and Traffic Secrets.
You can get any them for free by just paying shipping at http://books.clickecourse.com/
It even has...
READ MORE and WATCH VIDEO at http://cis145.jeansergegagnon.com
How to setup your blog on WordPress site
Are you going to need a blog or a web site to promote your course?
Maybe you can just use the course platform's landing pages as the course home page.
Maybe you can just use the school's home page to showcase all your courses.
What if...
READ MORE and WATCH VIDEO at http://cis144.jeansergegagnon.com
How to connect your aWeber lists and campaigns
I'm going to change all my email follow up series to use campaigns and want you to see how it's done.
I've been using aWeber for almost 5 years now and have 60 lists now!
It's crazy to have that many lists and it's difficult to manage.
What is right way?
Obviously, there are many different ways to do this and as many different tools you can use.
You don't have to use aWeber , but that's the tool I use and that I can show how to do things with.
I want to do what experts like Russell Brunson teaches (get his books at http://books.clickecourse.com/)
He talks about...
READ MORE and WATCH VIDEO at http://cis143.jeansergegagnon.com
How to create email list and campaigns with aWeber?
Do you want to know the difference between a campaign, a followup series, a broadcast and email list?
If you're building a business online or trying to sell a course, you definitely need an auto responder.
Or in other words an email list manager
What is aWeber?
aWeber is an auto responder... or an email list manager.
It lets you manage multiple email lists, have subscribers on each list and send out messages to them.
You can...
READ MORE and WATCH VIDEO at http://cis142.jeansergegagnon.com
How do I automate social media posts?
Not sure if you knew but I automate a lot of my social media posting.
Some say that's a bad idea and they may be right, who knows, right?
I've asked myself that question and I know there's some issues with automating social media posts, but there are benefits too.
What are issues with...
READ MORE and WATCH VIDEO at http://cis141.jeansergegagnon.com
How to get Leads from Social Media?
It's not secret that anyone building a business online today needs to use social media.
If you try to use the same tactics as normal businesses use in traditional media in a social media environment, this will just not work.
It's a different world and you need to know how to generate leads on social media.
What is traditional media?
In the normal business world, they simply use advertising in TV, radio, magazines, billboards, etc...
Even though you...
READ MORE and WATCH VIDEO at http://cis140.jeansergegagnon.com
What is an auto-responder? Plus aWeber demo!
If you don't know what an auto-responder is, you're not the only one.
I'm sure you've heard lots of times how you need to be using an auto responder if you are building a business online.
You probably heard how...
READ MORE and WATCH VIDEO at http://cis139.jeansergegagnon.com
Proof of how to get Engagement on Facebook
I bet you're heard about all those tricks to get engagement on Facebook, right?
I mean, there's the post often suggestion...
There's the comment n everything one.
There's the share tons of stuff one too.
I believe in 3 rules
There's surely...
READ MORE and WATCH VIDEO at http://cis138.jeansergegagnon.com
How to start a Business Online in 2020?
Is it any different now than before?
You betcha!
This are completely different now!
For one, there's this whole "stay home" and "social distancing" thing going on...
This affects lots of things when you are considering starting a business online in 2020.
The online business basics
Regardless of the covid-19 or Corona virus social distancing and remote work differences, there are basics that still apply.
Starting a business today is...
READ MORE and WATCH VIDEO at http://cis137.jeansergegagnon.com
How often and when to post on Social Media?
Such a big question.
As I mentioned in the last episode about posting daily, it got me thinking...
What about more than one post a day?
What about when to post?
What about which platform?
As you read up on this, you'll...
READ MORE and WATCH VIDEO at http://cis136.jeansergegagnon.com
How to organize your content to post daily?
One of my struggles has always been to figure out how to create daily content.
Not that you have to produce content daily, it could be every few days, weekly or even monthly.
However, I highly recommend daily if you are just getting started.
Why daily?
It seems to be contradictory to say...
READ MORE and WATCH VIDEO at http://cis135.jeansergegagnon.com
What is the big deal with TikTok?
You probably heard about TikTok a lot over the last 2 months.
More than you've heard in the last year I bet.
If you're a fan of Gary Vaynerchuck (Gary Vee), then you've probably heard him talk about it for the last year or more.
So, what is the big deal with TikTok?
Why is TikTok a big deal?
If you still need...
READ MORE and WATCH VIDEO at http://cis134.jeansergegagnon.com
How to get engagement on Facebook to get Sales?
If you've been wondering how others get Sales on social media platforms like Facebook, you are at the right place.
No matter how annoying it is that we aren't getting any comments or likes on our posts on Facebook, we need to remember it's not our platform.
The owners of the platform decide how it works.
If we want to get results, we need to follow their rules.
Rules on Facebook
What are the rules on Facebook then?
There are lots of...
READ MORE and WATCH VIDEO at http://cis133.jeansergegagnon.com
How to setup your Pixel for retargeting ads?
If you are building a business online, you will probably eventually want to do ads, right?
When I started I knew that I would eventually want to do that.
I certainly didn't think I needed to setup my pixels.
I thought that was something to do with the quality of a picture
What is a pixel?
Well, although it's true that the more pixels you have in a picture does indeed define it's quality, that's not the pixel we are talking about here...
There are...
READ MORE and WATCH VIDEO AT http://cis132.jeansergegagnon.com
What is my daily episode posting process?
Have you been wanting to post on many platforms but just don't find the time to do it?
What if I told you I post on 8-10 different platforms every day?
You'd probably think that's easy for a single guy...
But, I'm not single... I'm married and have a day job AND have 2 young kids.
Well, actually, I have...
READ MORE AT http://cis131.jeansergegagnon.com
Course Income Secrets - #130 Top 10 Tips for Social Media Marketing
Top 10 Tips for Social Media Marketing
There's no way to escape social media today when you start to build your business online.
You might be able to get away with it if you have a huge budget and are willing to spend a million dollars on advertising.
but I bet you're like me and don't have a dime to put into advertising.
How I got started
It's crazy but when I started trying to... MORE AT http://cis130.jeansergegagnon.com
How to create an Alexa Skill podcast?
If you're like me and you've been creating content for a while, you probably have been thinking about podcasting.
I've just recently gotten myself an Amazon Echo Dot and love using it.
My wife even wanted her own, so now we have two!
Audio is the new media.
Everything is becoming audio now.
They say it's because of...
READ MORE at http://cis129.jeansergegagnon.com
Should you grow your followers fast?
It's a good question to have.
I remember doing lots of things to grow my followers really fast.
I learned how to grow my Twitter followers by 30-50 per day!
I learned how to grow my LinkedIn connections by 1000 per month!
I even learned how to grow my Facebook likes by 18,000 in just one day with just $200 in ads!
Crazy right?
The good and the bad
The thing about growing your followers fast is that...
READ MORE AT http://cis128.jeansergegagnon.com
How to get Started Online?
That's a easy question and a hard one!
I remember when I first started online.
I was trying to build my home based business, a network marketing business and I had learned great skills on how to get phone numbers from strangers.
I would just walk up to them in malls, grocery stores, gas stations and other places, start a conversation and get their number within 5 minutes.
It was a great skill to have... but I was still not building my business..
I know why though, it was because I wasn't talking to enough people.
I mean, talking to strangers...
READ MORE AT http://cis127.jeansergegagnon.com
How do you know what to talk about?
One of the most common questions I hear when someone realizes they need to create content online is this:
How do you know what to talk about?
I mean, really, how do you know?
How do I know?
I'm not sure - I've been producing content for my online audience for almost 5 years on a daily basis.
Sometimes, it's just random thoughts but one of the things that I came to realize recently is the process to get things to talk about isn't obvious to most.
Even then, what I do isn't the best either.
First of all, you need to...
READ MORE AT http://cis126.jeansergegagnon.com
Why is consistency so important?
I bet you've asked yourself that question before, right?
We hear it all the time - consistency is king.
And it's true that it's super important.
Yes, content is queen and cash is everything, but without consistency, you don't have anything either.
In your life, being consistent is also important.
That's how others know what to expect.
It's how kids know when they should get to bed, go to school or get dressed.
As adults, we ....
READ MORE AT http://cis125.jeansergegagnon.com/
I remember when someone first told me about lookup up instead of down at the camera.
I hadn't really been paying attention to which I was doing...
I had been doing story and live videos for a few months and had just a few viewers.
This guy messaged me something I've never forgotten.
Since then, I've discovered a few more reasons why it's better to look up at the camera.
Have you noticed if you look down at the camera instead of up?
It's crazy how many online marketers spend zero time building rapport before asking you about their biz op or product.
I know that for me, when someone sends me a message asking if I'd like to try their product or look at their biz op, I always say no or just ignore it.
I know it's a numbers game and even if only 1 in 100 reply, you're still getting that 1, right?
Well, what if I told you, it could be 1 in 5 or even 1 in 3?
I remember wondering what did my mentor mean when they said I needed to build rapport?
It's funny because I totally knew how... I just didn't know I did!
I was great at it in person, at family or office BBQs or weddings...
But, somehow...
Online, I forgot how...
Seriously though, there is a difference but not as much ad you'd think.
If you're building a business online, selling courses or growing your audience, you'll have lots to do.
When I started online almost 4 years ago, and until a month ago, I did it all myself.
I spent hours a week on social media growing and engaging my audience...
I spent hours creating content and sharing it...
I learned how to create video thumbnails...
How to produce quote images...
I learned lots and did it all myself.
Don't get me wrong, you need to do that so you know the ins and outs of the online marketing world but do you really need to do it forever?
So I decided to hire a VA, a Virtual Assistant and it's been awesome.
I'm super happy with my decision to do that and I'll explain the process I went through to find a good VA.