Dental Marketing Secrets: Recent Episodes
Alyssa Ege
Dental Marketing Secrets is a podcast for anyone looking to create a thriving and successful dental practice by properly marketing your dental office. Whether you're just starting your dental practice, or you're looking for that next stage of growth, join us as we discuss what it takes to be competitive, attract new patients, and close big treatment plans. We interview amazing guests that have experience running successful practices, and we provide insight into what kind of marketing tactics work and what doesn’t. We discuss the latest and most cutting edge marketing strategies for dentists such as Facebook advertising, SEO, reviews, pay-per-click advertising, and social media marketing.
On this episode of Dental Marketing Secrets, I interviewed Sherrine Washington, Founder of Real Talk Sales Consulting and multi-million dollar sales consultant. Sherrine is an award-winning sales coach and trainer. She helps elective medical practices, corporate sales teams, and next-level sales professionals convert same-day sales and drive revenue through the roof!
Here's what we discussed...
- How to use sales to serve more people
- How to help prevent no-shows and cancellations
- How to handle "NO'S" and "let me think about it"
- The best way to answer the "how much?" question
- So much more!
Lots of valuable information in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists.
Here's what we discussed...
- How to treat your practice like an investment
- How to get back on your feet after the COVID-19 crisis
- What does financial freedom look like?
- What you need to know if you want to sell your practice
- So much more!
Lots of valuable information in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, I interviewed Dr. Neil Warshawsky. Dr. Neil has been working with the Sail Away team for almost 6 months now, and we've had the pleasure of watching him grow his practice in the midst of a global pandemic. He shares exactly what he did to go virtual and how he's achieved this success.
Here's what we discussed...
- How he pivoted in this midst of COVID-19
- How he's using virtual consultations to close more cases, reduce office trips, and more
- How he converts virtual consultation appointments to patients
- Advice for how to stay modern and relevant
- So much more!
Lots of valuable information in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, I interviewed twin sisters Alex Virden and Dr. Jordan Virden. Alex is a marketing specialist and Jordan is a pediatric dentist. Talk about a power duo!
Alex and Jordan share tips and tricks for making the most out of social media and how to market your practice during strange times (AKA: global pandemic).
Here's what we discussed...
- How to position your practice as the go-to in your local community
- Should dentists be using LinkedIn for marketing?
- How to make the most of Instagram (posts, stories, and videos)
- Tips for creating content that is truly engaging online
- So much more!
Lots of valuable information in this episode! Let us know what you think in the comments below.
During this episode of Dental Marketing Secrets, Alyssa Ege and Paul Cassimus chat about marketing your practice during COVID-19.
These are strange times, and your marketing needs to be adjusted accordingly to be successful.
We talk about what we're seeing some doctors do really well, and what is not working.
Here's a summary of what we discussed...
- Is it distasteful to be marketing at all during a global pandemic?
- What about marketing elective procedures, like veneers and implants?
- Why you should utilize video in your marketing (now more than ever!)
- Whether or not we should still be offering virtual consultations, even if your office has re-opened
- Why paid advertising is ridiculously cheap right now
- So much more!
Lots of great insight in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, I interviewed Dr. Shelby Tesar of Aurora Dentist Office and Orthodontics.
Dr. Tesar has always dreamed of owning a practice. She shares with us how she successfully opened and grew a dental practice as a young female under the age of 30!
While there have been some hardships along the way (including a global pandemic), Dr. Tesar worked hard to keep things thriving.
She reveals how she handled keeping her practice open during COVID-19 and what marketing efforts have been most successful for her growth.
Here's what we discussed...
- How she successfully opened up a dental practice
- What it's been like to own practice as a female under the age of 30
- Staffing challenges and how she's overcome them
- How she's utilizing LinkedIn to grow her personal network and market herself
- How she has developed a personal brand as a successful dentist
- So much more!
Lots of great information in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, I interviewed Dr. Tiffani Long of Epic Dental Arts.
She reveals how she successfully purchased and sold her first dental practice, then purchased another one.
Dr. Long has truly embraced social media marketing with an active presence on Facebook, Instagram, and even Tik Tok! She believes that the key to growing your dental practice is being authentic and trying new things.
Here's what we discussed...
- How she was able to grow and sell her practice
- What marketing efforts have been most successful for her
- Struggles she went through to get her practice to where she wanted
- How to handle the work-life balance of being a practice owner, dentist, wife, and mom
- So much more!
Lots of great tips in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, I interviewed Geovani Mejia, SEO Strategist at PBHS.
He shared tips and tricks on how to navigate your dental marketing during COVID-19.
SEO success can be confusing for a lot of dentists and practice owners, but Geovani breaks it down so it's easy to understand.
Here's what we discussed...
- How to navigate successful dental marketing during COVID-19
- Whether or not you should worry about ranking on Bing and Yelp
- How to be tasteful in your marketing right now
- How to convert telehealth patients to real patients
- Best methods to collect patient reviews
- And much more!
Lots of great tips in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, I interviewed Tracy Baker, RDH, Founder of The Dental Hygenius.
She shared tips and tricks on how you can transform your hygiene department into a marketing machine!
Tracy believes that dentists simply cannot sustain working IN their practice and ON their practice at the same time. They need expert help to build and grow their business - but the cost of that help (consultants, etc) makes access prohibitive for many dental practices.
She's on a mission to change that.
Here's what we discussed...
- How to unleash marketing potential from your hygiene department
- Why internal marketing is so important
- How to get referrals during every hygiene department
- How to prevent no-shows and cancellations
- So much more!
Lots of valuable information in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, I interviewed John Voung of Local SEO Search about SEO for dental practices. John is based in Toronto, and he's an SEO wizard!
We chatted about the importance of implementing an SEO strategy for dental practices, and how having the right foundations in place is the first step.
If you want to rank for specific dental keywords, he suggests first focusing on the quality of your business. When people are authentically raving about you on the Internet, your SEO will soar!
John also shared some great advice for anyone just starting off. Whether you've just purchased a new practice, or you are new to the online scene, he reveals steps you can take to improve your dental practice's SEO.
Here's what we discussed...
- What a good SEO strategy looks like for a dental practice
- How to rank for a specific keyword
- How to successfully implement a blogging strategy (plus how often you need to blog)
- How reviews help your SEO ranking, and how to get more of them!
Lots of great tips and tricks in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, the Sail Away Media team discusses how dentists can best use virtual consults.
This is a hot topic right now, while offices across the country are closed due to COVID-19.
Doctors like you are taking advantage of this right now (and even charging for them!) to ensure they have a flood of patients when their practices open again.
Rather than sitting back and waiting for things to change, this is how you can adapt.
Here's what we discussed...
- Why you should offer virtual consults (especially right now)
- How to set up the functionality
- How to make sure you are HIPAA Compliant
- The software you need to make it all work
- How to spread the word and get more appointments (virtually!)
Check out the episode, and comment below if you have any questions about how to use virtual consults.
Lots of value in this episode! Let us know what you think in the comments below.
P.S. If you're interested in us setting this functionality up for you (completely free of charge) go here.
On this episode of Dental Marketing Secrets, I interviewed Dr. Joyce Kahng, General Dentist in Costa Mesa, CA.
Dr. Joyce Kahng was awarded as one of America's top 40 dentists under 40 in 2019 and she has truly embraced the power of social media. She has almost 20,000 followers on Instagram and is growing her social presence daily.
She shares how she's leveraging social media to grow her practice in this episode.
What we discussed...
- How Dr. Kahng uses Instagram to reach new potential patients
- How she has grown her practice
- Why it's so important to "give" before you "receive" in the world of social media
- How she's leveraging Virtual Smile Consults and using Instagram to get requests
Lots of value in this episode! Let us know what you think in the comments below.
On this episode of Dental Marketing Secrets, I interviewed Debbie Seidel-Bittke, Founder of Dental Practice Solutions.
Debbie helps dental offices boost their hygiene department productivity for higher patient retention, more new patients, and increased ROI.
What we discussed...
- How to make or break it with internal marketing
- What kind of content to post on social media
- How to find an expert to lean on
- How to track metrics & ROI
- Why you should be recording and listening to your front desk calls
Enjoy the episode!
On this episode of Dental Marketing Secrets, we interviewed Dr. Sonia Chopra, Endodontist in North Carolina.
She started her practice from scratch in 2008 using traditional ground marketing tactics and going door-to-door. Once she shifted over to digital and social media marketing, she started to see a huge shift in growth.
She provides some great tips on how to embrace (and crush!) social media marketing.
Here’s what we covered:
- How Dr. Sonia Chopra grew both her practice and her personal brand
- Why it’s so important to put yourself out there on social media
- How to come up with ideas for content and keep it fresh
- How to prevent burnout as a busy specialist with multiple businesses
On this episode of Dental Marketing Secrets, I interviewed Nathalia Porras from Nathalia Porras Digital Marketing.
She reveals the 4 most common mistakes that dental practices make in their marketing and how to ensure you don't make them too.
Here's what we covered: Why you should have a plan for your marketing before you jump in, what a "social media policy" is and why it's important, how to not get overwhelmed by all things marketing, why you should have your own photos over stock photography, how to allocate the right budget to marketing, what kind of ROI to expect with your marketing and how to measure that ROI.
Lots of juicy insight in this episode - enjoy!
Just when you thought you mastered Facebook... Instagram is all the rage. And now people are talking about something called Tik Tok?!
On this episode of Dental Marketing Secrets, guest Dr. Jessica Emery joins us to help us figure it all out!
We discussed what kind of content to post on social media, what marketing efforts have been more successful for Dr. Emery, how she brings in new patients using social media, and how she manages to successfully run 4 businesses.
In this episode of Dental Marketing Secrets, we chatted with Ryan Kelly from Practice Exchange. He revealed what you need to do before you buy or sell a dental practice.
Here's what we covered:
- What to look for when buying a dental practice
- How to make your practice sellable
- How the value of your practice is determined
- Plus... So much more!
On this episode of Dental Marketing Secrets, we interviewed Dr. James Hyland of OraVital.
He provides some great tips for motivating your patients to take better care of their oral health, as well as internal marketing and sales tips.
Here’s what we covered:
- How to get your patients motivated to care about their oral health
- Interesting sales tip through your body language
- How to use WIIFM ("what's in it for me") to increase treatment acceptance
- The importance of hiring the right people and keeping them around
- How to be a delegator
In this episode of Dental Marketing Secrets, we interviewed Dr. Inna Chern of New York General Dentistry. She reveals how she successfully stands out from the crowd in busy Manhattan.
In today's episode we cover:
- What she's doing on Instagram to succeed (and why this is important)
- How she attracts her ideal patients with her unique branding
- Why it's important to be authentic on social media
- Why you should figure out what you love before you start marketing
- How to master work-life balance (especially as a momtrepreneur!)
In this episode of Dental Marketing Secrets, we interviewed Paul Cassimus, Marketing Freelancer and Consultant. We reveal how to set up a marketing "funnel" to help promote your practice.
In today's episode we cover:
- What is a marketing funnel?
- What's the difference between a landing page and your website
- Copywriting tips for successful marketing campaigns
- The difference between Google Ads and Facebook Ads
- What kind of content to share online
In this episode of Dental Marketing Secrets, we interviewed Dr. Paul Goodman, Founder of Dental Nachos. Dr. Goodman has been practicing dentistry for over 10 years and works with his brother in two locations in Mercer County, NJ. He's purchased three dental practices and shares his personal experience with retiring dentists in managing the expectations of their patients and team members during the transition process. He reveals how he's managed to cut through the noise with modern marketing techniques.
In this episode of Dental Marketing Secrets, we interviewed Dr. Noel Liu, Founder of Secure Dental. He reveals how he successfully expanded to 9 locations.
In today's episode we cover:
- How to treat your marketing as an investment
- How long to give your marketing time to work
- What marketing channels have been most effective for Dr. Liu
- How to provide value WITHOUT discounting your services
- How Dr. Liu successfully expanded to 9 locations
In this episode of Dental Marketing Secrets, guest Dr. Leslie Pasco, known as The Lifestyle Dentist, shares her strategies for internal and inexpensive marketing. We explore why kindness is the most powerful marketing strategy, all the different marketing strategies Dr. Leslie has implemented, plus how to get more referrals. Need marketing help? Visit https://sailawaymedia.com/ and get a free strategy session.
In this episode of Dental Marketing Secrets, guest Jeff Palmer, the CEO of Case Acceptance Academy shares five steps to increase your case acceptance. We explore why it's more cost-effective to increase your case acceptance rate rather than invest more heavily into marketing, how to handle price objections, and why sales is all about the human connection.
In this episode of Dental Marketing Secrets, our guest Dr. David Moffet reveals how to create the Ultimate Patient Experience and how he scaled his practice from one staff member and one chair to two locations. Moffet believes dentistry is a “people business” and in his presentations, he shares the inside scoop on the unique systems his practice (and those of his clients) have utilized for outstanding growth. Moffet is a dental practice coach and keynote speaker from Australia.
In this episode of Dental Marketing Secrets, we have Dr. Shankar Iyer on the show, internationally recognized prosthodontist and Past-President of the American Academy of Implant Dentistry. He emphasizes the importance of tackling one marketing avenue at a time and really giving it time and dedication. Once you’ve mastered that, move to the next one. We cover Dr. Iyer’s recommendations on how to successfully scale your practice, why it’s important to focus on ONE marketing avenue at a time and succeed at that rather than taking on too much, too fast, an easy method to get Google reviews from patients, how to handle price shoppers, and why proper training should come before marketing.
Today's guest is Dr. Neeraj Rohida from Mumbai, India. He explains how he created his own smile design software, how it has helped him close more orthodontic cases, and how it keeps him competitive in a digital world.
Dr. Neeraj S. Rohida is an Associate Professor in Orthodontics and a Clinical Researcher.
He has articles published in American Journal of Orthodontics and World Journal of Orthodontics and is a mentor to PhD students at IIT Bombay.
Dr. Neeraj was nominated for the “Best Orthodontist in Mumbai” at Famdent in 2017.
Since completing his Masters in Orthodontics from the esteemed Government Dental College, Mumbai, in 2009, Dr. Neeraj has been into exclusive Orthodontic practice at Trudentz Multispeciality Dental and Orthodontic Clinic, Chandivali, Powai, Mumbai, India.
Tonight, we have Dr. John Minichetti talking about How to Get Patients to Say YES to those big treatment plans! What we discussed - a non "salesy" strategy that makes it easy for patients to say yes, ow to handle price-shoppers, making it easy to talk about money, and how to build rapport with patients.
Dr. John Minichetti is a general dentist, who has been practicing implant dentistry for over 20 years. Dr. Minichetti is a fellow of the ICOI, IADFE, AGD, and the AAID. He is a Diplomate, of the American Board of Oral Implantology/ Implant Dentistry. Dr. Minichetti served as President of the NE District of the AAID, is a Trustee of the AAID and lectures worldwide on surgical and prosthetic related implant topics.
Join us for our interviews live in our private Facebook Group Dental Marketing Secrets right here: http://bit.ly/dentalmarketinggroup
On this episode of Dental Marketing Secrets, Dr. Frank Caputo, Director of The Milwaukee Implant Institute, reveals:
- How this practice in Wisconsin has over 20,000 active patients
- The importance of good mentorship
- "The Golden Rule" for patient retention
- Why everything is all about the human interaction