CIM Study Buddy: Recent Episodes
CIM | The Chartered Institute of Marketing
To support our qualification students, these podcasts aim to help manage and maintain your studies whilst at home. From looking at how a CIM qualification will benefit you, to practical advice on efficient remote learning, we’ll discuss a range of topics to help you through these challenging times.
The skills challenge for a post-lockdown world
This podcast will:
• Explore the shift in business models as the lockdown eases
• Examine the marketing skills needed to harness post-lockdown opportunities
• Model the communications challenges different types of business are facing
Host: Ben Walker, Head of Media, LID Business Media
Guests: Red Barrington, Director, Red Star Digital and Lead Tutor, Oxford College of Marketing
Gemma Butler, Marketing Director, Chartered Institute of Marketing
Recording: Tuesday 19 May 2020 12:00 BST
The secrets of studying at home
This podcast will:
• Explore how to learn the new skills of digital study
• Show how to avoid computer fatigue and over-Zooming
• Discuss whether home-learning will endure post corona crisis
Host: Ben Walker, Head of Media, LID Business Media
Guests: Simon Tyler, business coach and author of ITALS The Attitude Book ITALS
Michael O’Flynn, Sales & Marketing Director, Professional Academy
Recorded: Thursday 5 May 2020 14:00 BST
The secrets of lockdown learning
This podcast will:
• Explore how furloughing offers unique opportunities to develop marketing skills
• Examine how learning can help improve your mental health
• Demonstrate how studying now will equip marketers to make the most of the recovery
Host: Ben Walker, Head of Media, LID Business Media
Guests:
Gemma Butler, Director of Marketing, CIM
Michael O’Flynn, Sales & Marketing Director, Professional Academy
Recorded: Thursday 30 April 2020 12:00 BST