The Customer's Couch: Recent Episodes
Rashard Spiller
The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research techniques, customer/consumer psychology, and measurement best practices.
In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.
In this episode I discuss three techniques that you can use to get to the essence of any business problem.